How BrandAEO Scores Brands
BrandAEO is an independent, third-party grader of Answer Engine Optimization (AEO). We measure how the world's leading AI answer engines actually see, describe, and recommend a brand. Every score is produced by BrandAEO's automated evaluation — brands do not pay to influence their rating, and the methodology below is applied uniformly to every brand we analyze.
The 5 AI engines we query
For each brand we prompt five answer engines the way a real buyer would, then analyze how each responds:
- OpenAI (ChatGPT)
- Google Gemini
- Perplexity
- DeepSeek
- Qwen
The 10 scoring dimensions
Responses are scored across ten dimensions. Each dimension yields a 0–100 sub-score; the overall AEO score is the weighted aggregate, then mapped to a 1–5 star rating for readability (score ÷ 20).
Brand Recognition
Whether AI engines identify the brand by name and know what it does.
Market Score
How the brand's market standing and category leadership is portrayed.
Presence Quality
Depth and richness of information AI models surface about the brand.
Brand Sentiment
Positive, neutral or negative tone AI models use when describing the brand.
Share of Voice
How often the brand appears versus competitors in relevant answers.
Citation Authority
Quality and credibility of sources AI models cite for the brand.
Answer Accuracy
Correctness of facts AI engines state about the brand and its offering.
Competitive Positioning
How favourably the brand is framed against direct competitors.
Topical Coverage
Breadth of topics and use-cases where the brand is mentioned.
Recommendation Rate
How frequently AI engines actively recommend the brand to buyers.
How ratings are expressed
On each brand page, the 0–100 AEO score is shown alongside a 1–5 star rating. The star rating is derived directly from the score (score ÷ 20, rounded to one decimal, floored at 1.0). The rating represents BrandAEO's independent assessment of the brand's AI visibility— it is not a customer review, endorsement, or a rating of the brand's products or services.
Transparency & corrections
Scores reflect AI engine outputs at the time of scanning and can change as models and the web evolve. Brands can re-scan to see updated results. If you believe an assessment is inaccurate, claim your brand to request a fresh scan.
Check your brand's AEO score
Run a free scan across all 5 answer engines in about 30 seconds.
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