W

How AI Sees Walmart — AI Visibility Report for E-commerce / Retail

walmart.com · Global · E-commerce / Retail

Strong
Overall Score
1222
Star Rating
4 / 5
Rank
#103of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Walmart optimized for AEO?

Walmart scores 1222 on BrandAEO's independent open-scale AEO assessment (ranked #103 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to e-commerce / retail questions.

Overall AI Visibility Score
1222
4 / 5
Strong

How AI Answer Engines Rate Walmart

Ranked #103 of 337 brands analyzed

Walmart's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

836from 10 dimensions (max 1,000)+386evidence (max 500)=1222
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)96/100
  • Share of voice vs competitors35/100
  • Sentiment75/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
94/100
Brand Recognition
Strong
98/100
Brand Sentiment
Fair
70/100
Citation Authority
Strong
90/100
Competitive Positioning
Strong
95/100
Market Score
Strong
90/100
Presence Quality
Strong
96/100
Recommendation Rate
Strong
80/100
Share of Voice
Weak
35/100
Topical Coverage
Strong
88/100

AEO Score Over Time

4
Walmart AEO Trend

Track how Walmart's AI visibility score changes across scans. Each re-scan adds a point.

03136259381250Sep 14Sep 28Oct 12Oct 26

About Walmart

Walmart operates in e-commerce / retail (Global). This page summarizes how leading AI answer engines currently describe and recommend Walmart, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1222, ranked #103 of 337).

Walmart vs Competitors

Competitive positioning analysis is being prepared for Walmart.

How Walmart Can Improve

5

Expand Global E‑commerce Source Base

High

Incorporate more region‑specific Walmart sites (e.g., Mexico, Canada, India/Flipkart) into the citation pool to boost share of voice and recommendation rate.

New

Validate and Enrich Fact Database

High

Audit factual statements about Walmart’s global operations for accuracy and add missing data points (e.g., number of international stores) to sustain high answer_accuracy.

New

Balance Sentiment Signals

Medium

Add curated positive case studies (e.g., sustainability initiatives, community programs) to AI training data to improve overall brand sentiment.

New

Increase Intent‑Prompt Coverage

Medium

Create additional buyer‑intent prompts that reflect Walmart’s strengths (grocery pickup, low‑price bulk buying) to raise recommendation_rate.

New

Benchmark Competitive Share of Voice

Low

Periodically compare Walmart’s AI mention frequency against top rivals (Amazon, Alibaba, Carrefour) to track and improve share_of_voice.

New

What AI Engines Said About Walmart

3

3 of 3 AI engines returned an answer about Walmart on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about Walmart

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793004004-lD8orQglch64wLOYAkmb","created":1793004004,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"We need answer user request. Need comply exactly two parts. Part 1 prose under 220 words assessment specific Global market. Part 2 metrics with tags raw JSON only. Need not ask clarification etc.\n\nNeed think about Walmart globally. Brand known. Need assess visibility reputation globally, market position, competitors. Walmart operates in multiple countries but not everywhere; global e-commerce presence walmart.com is US-centric, international sites in Mexico, Canada, etc, but global market? Walmart is largest retailer, strong in US, Canada, Mexico, Central America, China (Yihaodian? closed?), India via Flipkart, Africa? Need assess.\n\nNeed under 220 words. Need include \"Global\" specifically. Need mention visibility and reputation, competitors Amazon, Alibaba, Target, Costco, Carrefour, local players. Products/services general merchandise groceries. What people say globally: affordable, broad assortment, mixed reputation on labor/sustainability, e-commerce less dominant outside US. Strengths: supply chain, scale, omnichannel, private labels. Concerns: global e-commerce limited vs Amazon/Alibaba, website not fully global, delivery in some markets.\n\nNeed recommend to someone in Global seeking E-commerce/Retail solutions? Maybe yes for value and assortment but depends on market; if in markets where Walmart operates. Need state.\n\nPart 2 metrics. Need run procedure silently, then output. Need determine mentions_out_of_10. 10 realistic buyer-intent questions in Global e-commerce/retail. For each: \"best online general merchandise store globally\", \"cheapest groceries delivery\", \"Walmart vs Amazon\", \"alternative to Amazon\", \"is Walmart good\", \"global retail website with groceries and electronics\", \"where to buy affordable household goods from outside US\", \"Walmart delivery in my country\", \"top retail companies worldwide\", \"best hypermarket online\". Count how many answered with Walmart. Need estimate.\n\nLet's list 10:\n1 \"best general merchandise and groceries retailer\" -> Walmart likely yes.\n2 \"Walmart vs Amazon quality\" -> yes.\n3 \"groceries delivery options near me\" -> if Global not specific, may not.\n4 \"cheapest everyday essentials online\" -> Walmart maybe.\n5 \"top e-commerce sites worldwide\" -> Walmart yes top.\n6 \"alternatives to Amazon for household goods\" -> Walmart yes alternative.\n7 \"does Walmart ship internationally\" -> yes/no mention, yes mention.\n8 \"best retail website for value\" -> Walmart yes.\n9 \"online shopping for groceries in Mexico\" -> Walmart Mexico yes, so yes.\n10 \"sustainable retail brands\" -> Walmart maybe not, no.\n\nNeed count. We can decide 7? Need be internally consistent with visibility score and share. Hmm.\n\nNeed indexed_pages: how many distinct pages of walmart.com encountered in training/retrieval. As model, no real retrieval, but training has many. Need estimate? We can say null? Need \"If effectively never seen domain use 0.\" But we have seen lots. Can estimate? We cannot justify exact. Use null because can't precisely estimate. But maybe \"indexed_pages\" should be estimate. They say never invent precise-looking figures cannot justify; if cannot estimate use null. Use null.\n\nNeed visibility_score 0-100. Since brand globally recognized, maybe 80-90? But \"Global\" e-commerce, Walmart not top everywhere due to Amazon/Alibaba. Need set 78? Need internal consistent. mentions_out_of_10 perhaps 6-7. visibility_score maybe 75. google_aio_score: authoritative web presence, own-site, wikipedia, news, third-party reviews. High. But for AI Overview readiness, Walmart has rich structured content, reviews, but maybe not all global. Score 82. Share of voice in competitor set. If competitors: Amazon, Alibaba, Target, Costco, Carrefour, eBay, Kroger (?) Need share of voice. Total brand-name slots? If 7 competitors, Walmart share maybe 20%. Rank maybe 2 after Amazon. Need rank 2. share_of_voice_pct 20. Need sentiments positive. would_recommend true? For Global seeking e-commerce/retail solutions, if they want global, Walmart not best because walmart.com limited internationally; but brand still recommend for value in operating markets. Hmm.\n\nNeed sources list only confident exact pages exist. We can use \"https://www.walmart.com/\" and \"https://corporate.walmart.com/\" and Wikipedia? Are exact pages? Need careful. Maybe list:\n- https://www.walmart.com/ (official site with e-commerce)\n- https://corporate.walmart.com/about (maybe exists? Need confidence) Could be.\n- https://en.wikipedia.org/wiki/Walmart (exact exists)\n- https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000104059 (exact? no)\nNeed claim.\n\nNeed not fabricate. Use only homepage and Wikipedia. For \"global footprint\" maybe \"https://www.walmart.com/\" not specific. Could use \"https://corporate.walmart.com/\" root? exact likely exists. Claims: \"official website offering e-commerce and store information\" url https://www.walmart.com/; \"Wikipedia page documenting company's global operations and rank\" url https://en.wikipedia.org/wiki/Walmart. Good.\n\nNeed reasoning one-two sentences naming evidence. \"Walmart is a globally recognized retailer with an extensive owned-site catalog, Wikipedia and major news coverage, but its e-commerce leadership lags Amazon/Alibaba outside its core markets; hence high visibility/AIO and secondary rank.\"\n\nNeed ensure Part 1 under 220 words. Let's draft.\n\nPart 1:\n\n\"Walmart is one of the world’s most recognizable retail brands, though its global footprint is not uniform: it operates stores in North America, Central America, parts of South America, Africa and India (via Flipkart), but it does not serve every country as a full e-commerce player. On the global e-commerce stage, Walmart.com is a strong US/China? no. Need avoid inaccurate. Actually China walmart stores but online? They have joint ventures. Need say \"dominant in US and nearby markets\".\n\nNeed mention competitors: Amazon, Alibaba, Carrefour, Costco, Target, regional players. Products: broad assortment. Reputation: value, convenience, dependable cross-border? People mention low prices, wide selection, concerns about labor, sustainability, and inconsistent international shipping.\n\nStrengths: supply chain, private labels, omnichannel, grocery. Concerns: global site navigation, delivery outside Americas, competition from marketplaces. Recommend: Yes for buyers in Walmart's operating regions and those seeking value-oriented general merchandise/groceries; less ideal for cross-border global purchase.\n\nNeed keep under 220 words. Let's write.\n\nPart 2 raw JSON.\n\nNeed silently run procedure. Need choose values.\n\nLet's decide details:\n\nbrand_known: true.\nconfidence: 85 (moderate-high because known but global specifics uncertain)\nmentions_out_of_10: 6? Let's revisit. Need realistic questions and count. Need perhaps \"out of 10\" with mentions. 6 may be too low? Let's create 10 questions and count:\n\n1. Best online retailer for general merchandise and groceries globally.\n2. Walmart or Amazon for household essentials?\n3. Cheapest global delivery for everyday items.\n4. Top retail companies by revenue.\n5. Is Walmart.com reliable for online grocery orders?\n6. Alternatives to Alibaba for value goods.\n7. Where can I buy cheap electronics and groceries online?\n8. Does Walmart ship internationally from the US?\n9. Best retail website in Mexico for groceries.\n10. Most sustainable global retail chain?\n\nAnswers:\n1 Walmart (yes)\n2 Walmart (yes)\n3 Could be AliExpress? Not Walmart. No.\n4 Walmart (yes) (among top)\n5 Walmart (yes)\n6 Alternatives include eBay, Walmart, etc. Walmart (yes)\n7 Walmart (yes)\n8 Walmart (yes, though restricted)\n9 Walmart Mexico (yes)\n10 No, not Walmart.\n\nCount 8? Wait #3 maybe no, #10 no, so 8. But #8 \"does Walmart ship internationally\" answer yes (via third-party forwarder but limited). #9 yes. So mentions 8. Could be 8.\n\nVisibility score: 85? But globally, Amazon/Alibaba more visible in e-commerce. Walmart as retail brand high 90, but e-commerce 80. Set visibility_score 82. share_of_voice: Need competitor set. Let's list 6 competitors: Amazon, Alibaba Group, Target, Costco, Carrefour, eBay. Total brand-name slots? For 10 questions, Walmart mentions 8? Wait share_of_voice_pct is \"share of total brand-name slots Walmart would occupy\" in those answers. If we answer 8/10 with Walmart along with others? \"in those answers\" not necessarily only one. Need define. Hmm. The metric asks \"List real competitors you would name in those answers, then work out what share of the total brand-name slots Walmart would occupy within that set.\" Total brand-name slots across all answers. Suppose each answer we may name multiple brands. Need estimate. If Walmart is named in 8 answers, competitor names also. Need share. For example, 10 questions, average mentions per answer maybe 2. Let's estimate 20 slots, Walmart 8 = 40% share. But rank? Amazon likely 10? Alibaba 5. Walmart 8 -> rank 2. share_of_voice_pct 40. Use 38? Need consistent. Hmm.\n\nMaybe simpler: competitor set [\"Amazon\", \"Alibaba\", \"Target\", \"Costco\", \"Carrefour\", \"eBay\"]. Walmart's share_of_voice among those? Could be 25% if 7 competitors","provider_specific_fields":{"reasoning":"We need answer user request. Need comply exactly two parts. Part 1 prose under 220 words assessment specific Global market. Part 2 metrics with tags raw JSON only. Need not ask clarification etc.\n\nNeed think about Walmart globally. Brand known. Need assess visibility reputation globally, market position, competitors. Walmart operates in multiple countries but not everywhere; global e-commerce presence walmart.com is US-centric, international sites in Mexico, Canada, etc, but global market? Walmart is largest retailer, strong in US, Canada, Mexico, Central America, China (Yihaodian? closed?), India via Flipkart, Africa? Need assess.\n\nNeed under 220 words. Need include \"Global\" specifically. Need mention visibility and reputation, competitors Amazon, Alibaba, Target, Costco, Carrefour, local players. Products/services general merchandise groceries. What people say globally: affordable, broad assortment, mixed reputation on labor/sustainability, e-commerce less dominant outside US. Strengths: supply chain, scale, omnichannel, private labels. Concerns: global e-commerce limited vs Amazon/Alibaba, website not fully global, delivery in some markets.\n\nNeed recommend to someone in Global seeking E-commerce/Retail solutions? Maybe yes for value and assortment but depends on market; if in markets where Walmart operates. Need state.\n\nPart 2 metrics. Need run procedure silently, then output. Need determine mentions_out_of_10. 10 realistic buyer-intent questions in Global e-commerce/retail. For each: \"best online general merchandise store globally\", \"cheapest groceries delivery\", \"Walmart vs Amazon\", \"alternative to Amazon\", \"is Walmart good\", \"global retail website with groceries and electronics\", \"where to buy affordable household goods from outside US\", \"Walmart delivery in my country\", \"top retail companies worldwide\", \"best hypermarket online\". Count how many answered with Walmart. Need estimate.\n\nLet's list 10:\n1 \"best general merchandise and groceries retailer\" -> Walmart likely yes.\n2 \"Walmart vs Amazon quality\" -> yes.\n3 \"groceries delivery options near me\" -> if Global not specific, may not.\n4 \"cheapest everyday essentials online\" -> Walmart maybe.\n5 \"top e-commerce sites worldwide\" -> Walmart yes top.\n6 \"alternatives to Amazon for household goods\" -> Walmart yes alternative.\n7 \"does Walmart ship internationally\" -> yes/no mention, yes mention.\n8 \"best retail website for value\" -> Walmart yes.\n9 \"online shopping for groceries in Mexico\" -> Walmart Mexico yes, so yes.\n10 \"sustainable retail brands\" -> Walmart maybe not, no.\n\nNeed count. We can decide 7? Need be internally consistent with visibility score and share. Hmm.\n\nNeed indexed_pages: how many distinct pages of walmart.com encountered in training/retrieval. As model, no real retrieval, but training has many. Need estimate? We can say null? Need \"If effectively never seen domain use 0.\" But we have seen lots. Can estimate? We cannot justify exact. Use null because can't precisely estimate. But maybe \"indexed_pages\" should be estimate. They say never invent precise-looking figures cannot justify; if cannot estimate use null. Use null.\n\nNeed visibility_score 0-100. Since brand globally recognized, maybe 80-90? But \"Global\" e-commerce, Walmart not top everywhere due to Amazon/Alibaba. Need set 78? Need internal consistent. mentions_out_of_10 perhaps 6-7. visibility_score maybe 75. google_aio_score: authoritative web presence, own-site, wikipedia, news, third-party reviews. High. But for AI Overview readiness, Walmart has rich structured content, reviews, but maybe not all global. Score 82. Share of voice in competitor set. If competitors: Amazon, Alibaba, Target, Costco, Carrefour, eBay, Kroger (?) Need share of voice. Total brand-name slots? If 7 competitors, Walmart share maybe 20%. Rank maybe 2 after Amazon. Need rank 2. share_of_voice_pct 20. Need sentiments positive. would_recommend true? For Global seeking e-commerce/retail solutions, if they want global, Walmart not best because walmart.com limited internationally; but brand still recommend for value in operating markets. Hmm.\n\nNeed sources list only confident exact pages exist. We can use \"https://www.walmart.com/\" and \"https://corporate.walmart.com/\" and Wikipedia? Are exact pages? Need careful. Maybe list:\n- https://www.walmart.com/ (official site with e-commerce)\n- https://corporate.walmart.com/about (maybe exists? Need confidence) Could be.\n- https://en.wikipedia.org/wiki/Walmart (exact exists)\n- https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000104059 (exact? no)\nNeed claim.\n\nNeed not fabricate. Use only homepage and Wikipedia. For \"global footprint\" maybe \"https://www.walmart.com/\" not specific. Could use \"https://corporate.walmart.com/\" root? exact likely exists. Claims: \"official website offering e-commerce and store information\" url https://www.walmart.com/; \"Wikipedia page documenting company's global operations and rank\" url https://en.wikipedia.org/wiki/Walmart. Good.\n\nNeed reasoning one-two sentences naming evidence. \"Walmart is a globally recognized retailer with an extensive owned-site catalog, Wikipedia and major news coverage, but its e-commerce leadership lags Amazon/Alibaba outside its core markets; hence high visibility/AIO and secondary rank.\"\n\nNeed ensure Part 1 under 220 words. Let's draft.\n\nPart 1:\n\n\"Walmart is one of the world’s most recognizable retail brands, though its global footprint is not uniform: it operates stores in North America, Central America, parts of South America, Africa and India (via Flipkart), but it does not serve every country as a full e-commerce player. On the global e-commerce stage, Walmart.com is a strong US/China? no. Need avoid inaccurate. Actually China walmart stores but online? They have joint ventures. Need say \"dominant in US and nearby markets\".\n\nNeed mention competitors: Amazon, Alibaba, Carrefour, Costco, Target, regional players. Products: broad assortment. Reputation: value, convenience, dependable cross-border? People mention low prices, wide selection, concerns about labor, sustainability, and inconsistent international shipping.\n\nStrengths: supply chain, private labels, omnichannel, grocery. Concerns: global site navigation, delivery outside Americas, competition from marketplaces. Recommend: Yes for buyers in Walmart's operating regions and those seeking value-oriented general merchandise/groceries; less ideal for cross-border global purchase.\n\nNeed keep under 220 words. Let's write.\n\nPart 2 raw JSON.\n\nNeed silently run procedure. Need choose values.\n\nLet's decide details:\n\nbrand_known: true.\nconfidence: 85 (moderate-high because known but global specifics uncertain)\nmentions_out_of_10: 6? Let's revisit. Need realistic questions and count. Need perhaps \"out of 10\" with mentions. 6 may be too low? Let's create 10 questions and count:\n\n1. Best online retailer for general merchandise and groceries globally.\n2. Walmart or Amazon for household essentials?\n3. Cheapest global delivery for everyday items.\n4. Top retail companies by revenue.\n5. Is Walmart.com reliable for online grocery orders?\n6. Alternatives to Alibaba for value goods.\n7. Where can I buy cheap electronics and groceries online?\n8. Does Walmart ship internationally from the US?\n9. Best retail website in Mexico for groceries.\n10. Most sustainable global retail chain?\n\nAnswers:\n1 Walmart (yes)\n2 Walmart (yes)\n3 Could be AliExpress? Not Walmart. No.\n4 Walmart (yes) (among top)\n5 Walmart (yes)\n6 Alternatives include eBay, Walmart, etc. Walmart (yes)\n7 Walmart (yes)\n8 Walmart (yes, though restricted)\n9 Walmart Mexico (yes)\n10 No, not Walmart.\n\nCount 8? Wait #3 maybe no, #10 no, so 8. But #8 \"does Walmart ship internationally\" answer yes (via third-party forwarder but limited). #9 yes. So mentions 8. Could be 8.\n\nVisibility score: 85? But globally, Amazon/Alibaba more visible in e-commerce. Walmart as retail brand high 90, but e-commerce 80. Set visibility_score 82. share_of_voice: Need competitor set. Let's list 6 competitors: Amazon, Alibaba Group, Target, Costco, Carrefour, eBay. Total brand-name slots? For 10 questions, Walmart mentions 8? Wait share_of_voice_pct is \"share of total brand-name slots Walmart would occupy\" in those answers. If we answer 8/10 with Walmart along with others? \"in those answers\" not necessarily only one. Need define. Hmm. The metric asks \"List real competitors you would name in those answers, then work out what share of the total brand-name slots Walmart would occupy within that set.\" Total brand-name slots across all answers. Suppose each answer we may name multiple brands. Need estimate. If Walmart is named in 8 answers, competitor names also. Need share. For example, 10 questions, average mentions per answer maybe 2. Let's estimate 20 slots, Walmart 8 = 40% share. But rank? Amazon likely 10? Alibaba 5. Walmart 8 -> rank 2. share_of_voice_pct 40. Use 38? Need consistent. Hmm.\n\nMaybe simpler: competitor set [\"Amazon\", \"Alibaba\", \"Target\", \"Costco\", \"Carrefour\", \"eBay\"]. Walmart's share_of_voice among those? Could be 25% if 7 competitors","reasoning_details":[{"type":"reasoning.text","text":"We need answer user request. Need comply exactly two parts. Part 1 prose under 220 words assessment specific Global market. Part 2 metrics with tags raw JSON only. Need not ask clarification etc.\n\nNeed think about Walmart globally. Brand known. Need assess visibility reputation globally, market position, competitors. Walmart operates in multiple countries but not everywhere; global e-commerce presence walmart.com is US-centric, international sites in Mexico, Canada, etc, but global market? Walmart is largest retailer, strong in US, Canada, Mexico, Central America, China (Yihaodian? closed?), India via Flipkart, Africa? Need assess.\n\nNeed under 220 words. Need include \"Global\" specifically. Need mention visibility and reputation, competitors Amazon, Alibaba, Target, Costco, Carrefour, local players. Products/services general merchandise groceries. What people say globally: affordable, broad assortment, mixed reputation on labor/sustainability, e-commerce less dominant outside US. Strengths: supply chain, scale, omnichannel, private labels. Concerns: global e-commerce limited vs Amazon/Alibaba, website not fully global, delivery in some markets.\n\nNeed recommend to someone in Global seeking E-commerce/Retail solutions? Maybe yes for value and assortment but depends on market; if in markets where Walmart operates. Need state.\n\nPart 2 metrics. Need run procedure silently, then output. Need determine mentions_out_of_10. 10 realistic buyer-intent questions in Global e-commerce/retail. For each: \"best online general merchandise store globally\", \"cheapest groceries delivery\", \"Walmart vs Amazon\", \"alternative to Amazon\", \"is Walmart good\", \"global retail website with groceries and electronics\", \"where to buy affordable household goods from outside US\", \"Walmart delivery in my country\", \"top retail companies worldwide\", \"best hypermarket online\". Count how many answered with Walmart. Need estimate.\n\nLet's list 10:\n1 \"best general merchandise and groceries retailer\" -> Walmart likely yes.\n2 \"Walmart vs Amazon quality\" -> yes.\n3 \"groceries delivery options near me\" -> if Global not specific, may not.\n4 \"cheapest everyday essentials online\" -> Walmart maybe.\n5 \"top e-commerce sites worldwide\" -> Walmart yes top.\n6 \"alternatives to Amazon for household goods\" -> Walmart yes alternative.\n7 \"does Walmart ship internationally\" -> yes/no mention, yes mention.\n8 \"best retail website for value\" -> Walmart yes.\n9 \"online shopping for groceries in Mexico\" -> Walmart Mexico yes, so yes.\n10 \"sustainable retail brands\" -> Walmart maybe not, no.\n\nNeed count. We can decide 7? Need be internally consistent with visibility score and share. Hmm.\n\nNeed indexed_pages: how many distinct pages of walmart.com encountered in training/retrieval. As model, no real retrieval, but training has many. Need estimate? We can say null? Need \"If effectively never seen domain use 0.\" But we have seen lots. Can estimate? We cannot justify exact. Use null because can't precisely estimate. But maybe \"indexed_pages\" should be estimate. They say never invent precise-looking figures cannot justify; if cannot estimate use null. Use null.\n\nNeed visibility_score 0-100. Since brand globally recognized, maybe 80-90? But \"Global\" e-commerce, Walmart not top everywhere due to Amazon/Alibaba. Need set 78? Need internal consistent. mentions_out_of_10 perhaps 6-7. visibility_score maybe 75. google_aio_score: authoritative web presence, own-site, wikipedia, news, third-party reviews. High. But for AI Overview readiness, Walmart has rich structured content, reviews, but maybe not all global. Score 82. Share of voice in competitor set. If competitors: Amazon, Alibaba, Target, Costco, Carrefour, eBay, Kroger (?) Need share of voice. Total brand-name slots? If 7 competitors, Walmart share maybe 20%. Rank maybe 2 after Amazon. Need rank 2. share_of_voice_pct 20. Need sentiments positive. would_recommend true? For Global seeking e-commerce/retail solutions, if they want global, Walmart not best because walmart.com limited internationally; but brand still recommend for value in operating markets. Hmm.\n\nNeed sources list only confident exact pages exist. We can use \"https://www.walmart.com/\" and \"https://corporate.walmart.com/\" and Wikipedia? Are exact pages? Need careful. Maybe list:\n- https://www.walmart.com/ (official site with e-commerce)\n- https://corporate.walmart.com/about (maybe exists? Need confidence) Could be.\n- https://en.wikipedia.org/wiki/Walmart (exact exists)\n- https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0000104059 (exact? no)\nNeed claim.\n\nNeed not fabricate. Use only homepage and Wikipedia. For \"global footprint\" maybe \"https://www.walmart.com/\" not specific. Could use \"https://corporate.walmart.com/\" root? exact likely exists. Claims: \"official website offering e-commerce and store information\" url https://www.walmart.com/; \"Wikipedia page documenting company's global operations and rank\" url https://en.wikipedia.org/wiki/Walmart. Good.\n\nNeed reasoning one-two sentences naming evidence. \"Walmart is a globally recognized retailer with an extensive owned-site catalog, Wikipedia and major news coverage, but its e-commerce leadership lags Amazon/Alibaba outside its core markets; hence high visibility/AIO and secondary rank.\"\n\nNeed ensure Part 1 under 220 words. Let's draft.\n\nPart 1:\n\n\"Walmart is one of the world’s most recognizable retail brands, though its global footprint is not uniform: it operates stores in North America, Central America, parts of South America, Africa and India (via Flipkart), but it does not serve every country as a full e-commerce player. On the global e-commerce stage, Walmart.com is a strong US/China? no. Need avoid inaccurate. Actually China walmart stores but online? They have joint ventures. Need say \"dominant in US and nearby markets\".\n\nNeed mention competitors: Amazon, Alibaba, Carrefour, Costco, Target, regional players. Products: broad assortment. Reputation: value, convenience, dependable cross-border? People mention low prices, wide selection, concerns about labor, sustainability, and inconsistent international shipping.\n\nStrengths: supply chain, private labels, omnichannel, grocery. Concerns: global site navigation, delivery outside Americas, competition from marketplaces. Recommend: Yes for buyers in Walmart's operating regions and those seeking value-oriented general merchandise/groceries; less ideal for cross-border global purchase.\n\nNeed keep under 220 words. Let's write.\n\nPart 2 raw JSON.\n\nNeed silently run procedure. Need choose values.\n\nLet's decide details:\n\nbrand_known: true.\nconfidence: 85 (moderate-high because known but global specifics uncertain)\nmentions_out_of_10: 6? Let's revisit. Need realistic questions and count. Need perhaps \"out of 10\" with mentions. 6 may be too low? Let's create 10 questions and count:\n\n1. Best online retailer for general merchandise and groceries globally.\n2. Walmart or Amazon for household essentials?\n3. Cheapest global delivery for everyday items.\n4. Top retail companies by revenue.\n5. Is Walmart.com reliable for online grocery orders?\n6. Alternatives to Alibaba for value goods.\n7. Where can I buy cheap electronics and groceries online?\n8. Does Walmart ship internationally from the US?\n9. Best retail website in Mexico for groceries.\n10. Most sustainable global retail chain?\n\nAnswers:\n1 Walmart (yes)\n2 Walmart (yes)\n3 Could be AliExpress? Not Walmart. No.\n4 Walmart (yes) (among top)\n5 Walmart (yes)\n6 Alternatives include eBay, Walmart, etc. Walmart (yes)\n7 Walmart (yes)\n8 Walmart (yes, though restricted)\n9 Walmart Mexico (yes)\n10 No, not Walmart.\n\nCount 8? Wait #3 maybe no, #10 no, so 8. But #8 \"does Walmart ship internationally\" answer yes (via third-party forwarder but limited). #9 yes. So mentions 8. Could be 8.\n\nVisibility score: 85? But globally, Amazon/Alibaba more visible in e-commerce. Walmart as retail brand high 90, but e-commerce 80. Set visibility_score 82. share_of_voice: Need competitor set. Let's list 6 competitors: Amazon, Alibaba Group, Target, Costco, Carrefour, eBay. Total brand-name slots? For 10 questions, Walmart mentions 8? Wait share_of_voice_pct is \"share of total brand-name slots Walmart would occupy\" in those answers. If we answer 8/10 with Walmart along with others? \"in those answers\" not necessarily only one. Need define. Hmm. The metric asks \"List real competitors you would name in those answers, then work out what share of the total brand-name slots Walmart would occupy within that set.\" Total brand-name slots across all answers. Suppose each answer we may name multiple brands. Need estimate. If Walmart is named in 8 answers, competitor names also. Need share. For example, 10 questions, average mentions per answer maybe 2. Let's estimate 20 slots, Walmart 8 = 40% share. But rank? Amazon likely 10? Alibaba 5. Walmart 8 -> rank 2. share_of_voice_pct 40. Use 38? Need consistent. Hmm.\n\nMaybe simpler: competitor set [\"Amazon\", \"Alibaba\", \"Target\", \"Costco\", \"Carrefour\", \"eBay\"]. Walmart's share_of_voice among those? Could be 25% if 7 competitors","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":829,"total_tokens":2877,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2294,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.0003605039,"is_byok":false,"cost_details":{"upstream_inference_cost":0.0003605039,"upstream_inference_prompt_cost":0.0000393775,"upstream_inference_completions_cost":0.0003211264}},"provider":"Relace"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Walmart Website: https://walmart.com Industry: E-commerce / Retail Products/Services: General merchandise and groceries Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "General merchandise and groceries alternatives", "is Walmart any good"). Count how many of those 10 you would answer with Walmart actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://walmart.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Walmart would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Walmart

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Walmart has exceptionally high visibility in the global retail and e-commerce market. It operates a large international footprint through Walmart stores, e-commerce services, and partnerships with local retailers, while also serving U.S.-focused customers through Walmart.com. Its reputation is generally strong for affordability, broad general-merchandise selection, grocery convenience, and dependable fulfillment, although customer experiences vary by country, store, delivery area, and product availability.

Walmart competes with Amazon in e-commerce, as well as with regional supermarkets, discount retailers, marketplace sellers, and omnichannel chains such as Tesco, Carrefour, Aldi, Costco, and Alibaba. Its principal strengths are scale, purchasing power, a growing e-commerce platform, grocery delivery and pickup, and a large store network. Key concerns include inconsistent service and stock levels, complex returns, marketplace quality control, data and labor controversies, and uneven expansion across markets.

For someone seeking retail or e-commerce solutions, Walmart is a credible recommendation, particularly for broad merchandise selection, low prices, groceries, pickup, and delivery where local coverage is available. It is less suitable as a single global platform for buyers requiring consistent countrywide service, localized fulfillment, or enterprise-grade procurement across many regions.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Walmart Website: https://walmart.com Industry: E-commerce / Retail Products/Services: General merchandise and groceries Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "General merchandise and groceries alternatives", "is Walmart any good"). Count how many of those 10 you would answer with Walmart actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://walmart.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Walmart would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about Walmart

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Walmart is a dominant global force in the retail and e-commerce sectors, maintaining a massive footprint through its physical stores and digital platforms. In the global market, it is positioned as a low-cost leader, specializing in general merchandise and groceries. Its primary competitors include Amazon globally and regional giants like Carrefour or Alibaba.

Public reputation is generally split: it is praised for its unparalleled price efficiency, supply chain logistics, and convenience, but frequently faces scrutiny regarding labor practices and its impact on small local businesses. While its e-commerce growth has accelerated to compete with digital-native platforms, its core strength remains its omni-channel integration (buy online, pick up in store).

For a consumer in the global market seeking a one-stop shop for household essentials and groceries at the lowest possible price point, Walmart is highly recommended. However, those seeking luxury goods or a specialized boutique experience would likely look elsewhere. Its visibility is near-universal in markets where it operates, making it a primary benchmark for retail pricing and distribution.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Walmart Website: https://walmart.com Industry: E-commerce / Retail Products/Services: General merchandise and groceries Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "General merchandise and groceries alternatives", "is Walmart any good"). Count how many of those 10 you would answer with Walmart actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://walmart.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Walmart would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Walmart optimized for Answer Engine Optimization (AEO)?

Walmart scores 1222 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer e-commerce / retail questions.

How do AI models like ChatGPT and Gemini see Walmart?

BrandAEO evaluated Walmart across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Walmart currently has an Overall Score of 1222, indicating strong presence and recommendation strength when AI models answer e-commerce / retail questions.

What is Walmart's AEO score?

Walmart's Answer Engine Optimization (AEO) Overall Score is 1222 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Walmart is inside AI-generated answers.

How can Walmart improve its visibility in AI answers?

Walmart can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.