U

How AI Sees United Airlines — AI Visibility Report for Travel / Hospitality

united.com · Global · Travel / Hospitality

Strong
Overall Score
1138
Star Rating
4 / 5
Rank
#184of 337
Engines
3analyzed
Analyzed
Quick Answer

Is United Airlines optimized for AEO?

United Airlines scores 1138 on BrandAEO's independent open-scale AEO assessment (ranked #184 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to travel / hospitality questions.

Overall AI Visibility Score
1138
4 / 5
Strong

How AI Answer Engines Rate United Airlines

Ranked #184 of 337 brands analyzed

United Airlines's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

798from 10 dimensions (max 1,000)+340evidence (max 500)=1138
  • Mentioned in buyer-intent answers70/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)95/100
  • Share of voice vs competitors25/100
  • Sentiment50/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
96/100
Brand Recognition
Strong
100/100
Brand Sentiment
Fair
52/100
Citation Authority
Strong
88/100
Competitive Positioning
Strong
81/100
Market Score
Strong
78/100
Presence Quality
Strong
93/100
Recommendation Rate
Strong
100/100
Share of Voice
Weak
26/100
Topical Coverage
Strong
84/100

AEO Score Over Time

4
United Airlines AEO Trend

Track how United Airlines's AI visibility score changes across scans. Each re-scan adds a point.

02885758631150Sep 15Sep 29Oct 13Oct 27

About United Airlines

United Airlines operates in travel / hospitality (Global). This page summarizes how leading AI answer engines currently describe and recommend United Airlines, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1138, ranked #184 of 337).

United Airlines vs Competitors

Competitive positioning analysis is being prepared for United Airlines.

How United Airlines Can Improve

5

Enhance Premium Service Narrative

High

Create and distribute high‑quality content highlighting United's Polaris business class, lounge upgrades, and partnership benefits to shift sentiment positive.

New

Launch Customer Service Improvement Campaign

High

Publicize initiatives addressing baggage handling and service consistency to move brand sentiment from neutral toward positive.

New

Boost Earned Media in Global Press

Medium

Secure more features in international travel publications and news outlets to increase share of voice and citation authority.

New

Optimize SEO for Regional Hubs

Medium

Develop localized landing pages and blog posts for major hubs (Chicago, Newark, San Francisco) to improve topical coverage and indexed page count.

New

Benchmark Competitive Positioning

Low

Conduct a quarterly analysis of United's rank against top global carriers (Emirates, Singapore, Delta) to track progress and adjust strategy.

New

What AI Engines Said About United Airlines

3

3 of 3 AI engines returned an answer about United Airlines on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What Gemma said about United Airlines

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT United Airlines is a dominant force in the global aviation market, maintaining high visibility through an extensive network of international hubs. It positions itself as a full-service global carrier, competing directly with other "legacy" airlines such as Delta, American Airlines, Lufthansa, and Emirates. Its core service is global passenger transport, ranging from economy to premium luxury cabins, supported by the Star Alliance network which expands its reach.

Globally, reputation is mixed. The brand is praised for its comprehensive route map and loyalty program (MileagePlus), but frequently faces criticism regarding customer service consistency and operational delays. Its strengths lie in its massive infrastructure and connectivity; however, concerns often center on the aging fleet of certain aircraft and the volatility of the passenger experience. For a traveler seeking reliable, wide-scale global connectivity and a structured loyalty ecosystem, United is highly recommendable, though passengers prioritizing boutique service or low-cost alternatives may look elsewhere.

PART 2, METRICS

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: United Airlines Website: https://united.com Industry: Travel / Hospitality Products/Services: Global airline passenger transport Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Global airline passenger transport alternatives", "is United Airlines any good"). Count how many of those 10 you would answer with United Airlines actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://united.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots United Airlines would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about United Airlines

Model ollama/qwen3.5:397b · analyzed

Response

{"id":"gen-1793074504-gahxM75s1fgsL2oi2GWP","created":1793074504,"model":"openrouter/qwen/qwen3.5-397b-a17b","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on brand talk.\n Constraints: NO clarification, NO request for details, NO calling the company hypothetical, NO meta-commentary.\n Brand: United Airlines.\n Website: https://united.com.\n Industry: Travel / Hospitality.\n Products/Services: Global airline passenger transport.\n Location/Target Market: Global.\n Structure: Exactly two parts (PART 1, ASSESSMENT, PART 2, METRICS).\n Part 1 Constraints: Prose, under 220 words. Assess specifically in the Global market (visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation). If knowledge is limited, state what is known/unknown and reason from context (never ask user).\n Part 2 Constraints: Mandatory machine-read JSON wrapped in <AEO_METRICS> tags. No markdown, no backticks, no commentary inside the tags.\n Metrics Logic:\n mentions_out_of_10: Simulate 10 buyer-intent questions, count how many include United Airlines.\n indexed_pages: Estimate distinct pages of united.com encountered in training.\n share_of_voice_pct: Share of brand-name slots among competitors.\n google_aio_score: Authority/citability.\n reasoning: One or two sentences justifying numbers.\n sources: Only confident URLs.\n internally consistent: Known brand = high visibility/rank. Unknown brand = low.\n Tone: Professional, objective, audit-style.\n\n2. Drafting Part 1 (Assessment):\n Goal: Under 220 words. Cover global visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation.\n Content: United Airlines is a major US carrier with significant global reach via Star Alliance. Competitors include Delta, American, Lufthansa, Emirates. Reputation is mixed (operational scale vs. customer service incidents). Products include Economy to Polaris business. Sentiment varies by region. Recommendation depends on route/network needs.\n Word Count Check: Need to be concise.\n Draft: United Airlines holds a dominant position in the global aviation market, particularly for transatlantic and transpacific routes originating in North America. As a founding member of the Star Alliance, its visibility is extensive, connecting passengers to hundreds of destinations worldwide. Key competitors include Delta Air Lines, American Airlines, Lufthansa, and Emirates. The brand offers tiered services ranging from Basic Economy to Polaris business class, catering to diverse traveler budgets.\n\n Global sentiment is mixed. While praised for network breadth and frequent flyer programs, United faces recurring criticism regarding customer service responsiveness, baggage handling, and operational disruptions compared to premium Asian or Middle Eastern carriers. Recent modernization efforts in cabins and apps have improved perception, yet historical reputational scars linger in consumer discourse.\n\n In terms of market position, United remains a top-tier legacy carrier essential for business travel and complex itineraries. Strengths lie in hub dominance (Chicago, Newark, San Francisco) and alliance connectivity. Concerns often center on comfort density and service consistency. For global seekers requiring extensive North American connectivity, United is recommended due to network reliability, though leisure travelers prioritizing service luxury might prefer alternatives. The brand is firmly established, not hypothetical, with verifiable operational history and public financial reporting.\n\n Word Count Check: 165 words. Good.\n\n3. Drafting Part 2 (Metrics):\n Constraint: Raw JSON inside <AEO_METRICS> tags. No markdown (json ... .\n\n Self-Correction on Sources: Ensure URLs are exact.\n Self-Correction on Reasoning: Keep it 1-2 sentences.\n\n Let's assemble.\n\n Part 1:\n United Airlines holds a dominant position in the global aviation market, particularly for transatlantic and transpacific routes originating in North America. As a founding member of the Star Alliance, its visibility is extensive, connecting passengers to hundreds of destinations worldwide. Key competitors include Delta Air Lines, American Airlines, Lufthansa, and Emirates. The brand offers tiered services ranging from Basic Economy to Polaris business class, catering to diverse traveler budgets.\n\n Global sentiment is mixed. While praised for network breadth and frequent flyer programs, United faces recurring criticism regarding customer service responsiveness, baggage handling, and operational disruptions compared to premium Asian or Middle Eastern carriers. Recent modernization efforts in cabins and apps have improved perception, yet historical reputational scars linger in consumer discourse.\n\n In terms of market position, United remains a top-tier legacy carrier essential for business travel and complex itineraries. Strengths lie in hub dominance (Chicago, Newark, San Francisco) and alliance connectivity. Concerns often center on comfort density and service consistency. For global seekers requiring extensive North American connectivity, United is recommended due to network reliability, though leisure travelers prioritizing service luxury might prefer alternatives. The brand is firmly established, not hypothetical, with verifiable operational history and public financial reporting.\n\n Part 2:\n <AEO_METRICS>\n {\n \"brand_known\": true,\n \"confidence\": 95,\n \"mentions_out_of_10\": 8,\n \"indexed_pages\": 5000,\n \"visibility_score\": 90,\n \"google_aio_score\": 95,\n \"share_of_voice_pct\": 20,\n \"rank_among_competitors\": 3,\n \"competitors\": [\"Delta Air Lines\", \"American Airlines\", \"Lufthansa\", \"Emirates\", \"British Airways\"],\n \"sentiment\": \"neutral\",\n ","provider_specific_fields":{"reasoning":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on brand talk.\n Constraints: NO clarification, NO request for details, NO calling the company hypothetical, NO meta-commentary.\n Brand: United Airlines.\n Website: https://united.com.\n Industry: Travel / Hospitality.\n Products/Services: Global airline passenger transport.\n Location/Target Market: Global.\n Structure: Exactly two parts (PART 1, ASSESSMENT, PART 2, METRICS).\n Part 1 Constraints: Prose, under 220 words. Assess specifically in the Global market (visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation). If knowledge is limited, state what is known/unknown and reason from context (never ask user).\n Part 2 Constraints: Mandatory machine-read JSON wrapped in <AEO_METRICS> tags. No markdown, no backticks, no commentary inside the tags.\n Metrics Logic:\n mentions_out_of_10: Simulate 10 buyer-intent questions, count how many include United Airlines.\n indexed_pages: Estimate distinct pages of united.com encountered in training.\n share_of_voice_pct: Share of brand-name slots among competitors.\n google_aio_score: Authority/citability.\n reasoning: One or two sentences justifying numbers.\n sources: Only confident URLs.\n internally consistent: Known brand = high visibility/rank. Unknown brand = low.\n Tone: Professional, objective, audit-style.\n\n2. Drafting Part 1 (Assessment):\n Goal: Under 220 words. Cover global visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation.\n Content: United Airlines is a major US carrier with significant global reach via Star Alliance. Competitors include Delta, American, Lufthansa, Emirates. Reputation is mixed (operational scale vs. customer service incidents). Products include Economy to Polaris business. Sentiment varies by region. Recommendation depends on route/network needs.\n Word Count Check: Need to be concise.\n Draft: United Airlines holds a dominant position in the global aviation market, particularly for transatlantic and transpacific routes originating in North America. As a founding member of the Star Alliance, its visibility is extensive, connecting passengers to hundreds of destinations worldwide. Key competitors include Delta Air Lines, American Airlines, Lufthansa, and Emirates. The brand offers tiered services ranging from Basic Economy to Polaris business class, catering to diverse traveler budgets.\n\n Global sentiment is mixed. While praised for network breadth and frequent flyer programs, United faces recurring criticism regarding customer service responsiveness, baggage handling, and operational disruptions compared to premium Asian or Middle Eastern carriers. Recent modernization efforts in cabins and apps have improved perception, yet historical reputational scars linger in consumer discourse.\n\n In terms of market position, United remains a top-tier legacy carrier essential for business travel and complex itineraries. Strengths lie in hub dominance (Chicago, Newark, San Francisco) and alliance connectivity. Concerns often center on comfort density and service consistency. For global seekers requiring extensive North American connectivity, United is recommended due to network reliability, though leisure travelers prioritizing service luxury might prefer alternatives. The brand is firmly established, not hypothetical, with verifiable operational history and public financial reporting.\n\n Word Count Check: 165 words. Good.\n\n3. Drafting Part 2 (Metrics):\n Constraint: Raw JSON inside <AEO_METRICS> tags. No markdown (json ... .\n\n Self-Correction on Sources: Ensure URLs are exact.\n Self-Correction on Reasoning: Keep it 1-2 sentences.\n\n Let's assemble.\n\n Part 1:\n United Airlines holds a dominant position in the global aviation market, particularly for transatlantic and transpacific routes originating in North America. As a founding member of the Star Alliance, its visibility is extensive, connecting passengers to hundreds of destinations worldwide. Key competitors include Delta Air Lines, American Airlines, Lufthansa, and Emirates. The brand offers tiered services ranging from Basic Economy to Polaris business class, catering to diverse traveler budgets.\n\n Global sentiment is mixed. While praised for network breadth and frequent flyer programs, United faces recurring criticism regarding customer service responsiveness, baggage handling, and operational disruptions compared to premium Asian or Middle Eastern carriers. Recent modernization efforts in cabins and apps have improved perception, yet historical reputational scars linger in consumer discourse.\n\n In terms of market position, United remains a top-tier legacy carrier essential for business travel and complex itineraries. Strengths lie in hub dominance (Chicago, Newark, San Francisco) and alliance connectivity. Concerns often center on comfort density and service consistency. For global seekers requiring extensive North American connectivity, United is recommended due to network reliability, though leisure travelers prioritizing service luxury might prefer alternatives. The brand is firmly established, not hypothetical, with verifiable operational history and public financial reporting.\n\n Part 2:\n <AEO_METRICS>\n {\n \"brand_known\": true,\n \"confidence\": 95,\n \"mentions_out_of_10\": 8,\n \"indexed_pages\": 5000,\n \"visibility_score\": 90,\n \"google_aio_score\": 95,\n \"share_of_voice_pct\": 20,\n \"rank_among_competitors\": 3,\n \"competitors\": [\"Delta Air Lines\", \"American Airlines\", \"Lufthansa\", \"Emirates\", \"British Airways\"],\n \"sentiment\": \"neutral\",\n ","reasoning_details":[{"type":"reasoning.text","text":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on brand talk.\n Constraints: NO clarification, NO request for details, NO calling the company hypothetical, NO meta-commentary.\n Brand: United Airlines.\n Website: https://united.com.\n Industry: Travel / Hospitality.\n Products/Services: Global airline passenger transport.\n Location/Target Market: Global.\n Structure: Exactly two parts (PART 1, ASSESSMENT, PART 2, METRICS).\n Part 1 Constraints: Prose, under 220 words. Assess specifically in the Global market (visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation). If knowledge is limited, state what is known/unknown and reason from context (never ask user).\n Part 2 Constraints: Mandatory machine-read JSON wrapped in <AEO_METRICS> tags. No markdown, no backticks, no commentary inside the tags.\n Metrics Logic:\n mentions_out_of_10: Simulate 10 buyer-intent questions, count how many include United Airlines.\n indexed_pages: Estimate distinct pages of united.com encountered in training.\n share_of_voice_pct: Share of brand-name slots among competitors.\n google_aio_score: Authority/citability.\n reasoning: One or two sentences justifying numbers.\n sources: Only confident URLs.\n internally consistent: Known brand = high visibility/rank. Unknown brand = low.\n Tone: Professional, objective, audit-style.\n\n2. Drafting Part 1 (Assessment):\n Goal: Under 220 words. Cover global visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation.\n Content: United Airlines is a major US carrier with significant global reach via Star Alliance. Competitors include Delta, American, Lufthansa, Emirates. Reputation is mixed (operational scale vs. customer service incidents). Products include Economy to Polaris business. Sentiment varies by region. Recommendation depends on route/network needs.\n Word Count Check: Need to be concise.\n Draft: United Airlines holds a dominant position in the global aviation market, particularly for transatlantic and transpacific routes originating in North America. As a founding member of the Star Alliance, its visibility is extensive, connecting passengers to hundreds of destinations worldwide. Key competitors include Delta Air Lines, American Airlines, Lufthansa, and Emirates. The brand offers tiered services ranging from Basic Economy to Polaris business class, catering to diverse traveler budgets.\n\n Global sentiment is mixed. While praised for network breadth and frequent flyer programs, United faces recurring criticism regarding customer service responsiveness, baggage handling, and operational disruptions compared to premium Asian or Middle Eastern carriers. Recent modernization efforts in cabins and apps have improved perception, yet historical reputational scars linger in consumer discourse.\n\n In terms of market position, United remains a top-tier legacy carrier essential for business travel and complex itineraries. Strengths lie in hub dominance (Chicago, Newark, San Francisco) and alliance connectivity. Concerns often center on comfort density and service consistency. For global seekers requiring extensive North American connectivity, United is recommended due to network reliability, though leisure travelers prioritizing service luxury might prefer alternatives. The brand is firmly established, not hypothetical, with verifiable operational history and public financial reporting.\n\n Word Count Check: 165 words. Good.\n\n3. Drafting Part 2 (Metrics):\n Constraint: Raw JSON inside <AEO_METRICS> tags. No markdown (json ... .\n\n Self-Correction on Sources: Ensure URLs are exact.\n Self-Correction on Reasoning: Keep it 1-2 sentences.\n\n Let's assemble.\n\n Part 1:\n United Airlines holds a dominant position in the global aviation market, particularly for transatlantic and transpacific routes originating in North America. As a founding member of the Star Alliance, its visibility is extensive, connecting passengers to hundreds of destinations worldwide. Key competitors include Delta Air Lines, American Airlines, Lufthansa, and Emirates. The brand offers tiered services ranging from Basic Economy to Polaris business class, catering to diverse traveler budgets.\n\n Global sentiment is mixed. While praised for network breadth and frequent flyer programs, United faces recurring criticism regarding customer service responsiveness, baggage handling, and operational disruptions compared to premium Asian or Middle Eastern carriers. Recent modernization efforts in cabins and apps have improved perception, yet historical reputational scars linger in consumer discourse.\n\n In terms of market position, United remains a top-tier legacy carrier essential for business travel and complex itineraries. Strengths lie in hub dominance (Chicago, Newark, San Francisco) and alliance connectivity. Concerns often center on comfort density and service consistency. For global seekers requiring extensive North American connectivity, United is recommended due to network reliability, though leisure travelers prioritizing service luxury might prefer alternatives. The brand is firmly established, not hypothetical, with verifiable operational history and public financial reporting.\n\n Part 2:\n <AEO_METRICS>\n {\n \"brand_known\": true,\n \"confidence\": 95,\n \"mentions_out_of_10\": 8,\n \"indexed_pages\": 5000,\n \"visibility_score\": 90,\n \"google_aio_score\": 95,\n \"share_of_voice_pct\": 20,\n \"rank_among_competitors\": 3,\n \"competitors\": [\"Delta Air Lines\", \"American Airlines\", \"Lufthansa\", \"Emirates\", \"British Airways\"],\n \"sentiment\": \"neutral\",\n ","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":778,"total_tokens":2826,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.0077618,"is_byok":false,"cost_details":{"upstream_inference_cost":0.0077618,"upstream_inference_prompt_cost":0.000389,"upstream_inference_completions_cost":0.0073728}},"provider":"Parasail"}

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: United Airlines Website: https://united.com Industry: Travel / Hospitality Products/Services: Global airline passenger transport Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Global airline passenger transport alternatives", "is United Airlines any good"). Count how many of those 10 you would answer with United Airlines actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://united.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots United Airlines would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about United Airlines

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793074504-wcYNNPvgFmGA9Wp5jVux","created":1793074504,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of United Airlines in the Global market, with specific metrics. I need to be careful not to ask for clarification, not call the company hypothetical, not add meta-commentary about the prompt.\n\nLet me think about United Airlines. It's one of the largest airlines globally, based in the US, with extensive international routes. Major competitors globally: Delta, American, Emirates, Qatar Airways, Lufthansa, Singapore Airlines, British Airways, etc.\n\nPart 1: Assessment under 220 words. Need to assess visibility, reputation, market position, products/services, what people say, strengths/concerns, recommendation for someone in Global seeking Travel/Hospitality solutions.\n\nPart 2: Metrics JSON. I need to:\na) Write 10 realistic buyer-intent questions in my head, count how many would answer with United Airlines named. For global travel questions like \"best airline for international travel\", \"Global airline passenger transport alternatives\", \"is United Airlines any good\", United would be named in maybe some. Questions about luxury, best service would favor Emirates/Singapore. Questions about US carriers or specific routes would favor United. Let me count: for a global shopper, maybe 3-4 out of 10 would name United. Let me be conservative: \"which US airlines fly to Europe\" = United. \"is United Airlines any good\" = yes named. \"best airline for flights to Tokyo from US\" = United. But \"best airline in the world\" = probably not United. \"Global airline passenger transport alternatives\" = United would be an alternative. \"cheap transatlantic flights\" = United (if from US). Global shopper, I'd say 4 out of 10.\n\nb) indexed_pages: I have encountered united.com in training, but honest estimate: maybe 50-200 pages? I shouldn't invent precise figures. Could use null if uncertain. But I have seen United's site structure, their booking pages, etc. I can estimate something like 100. But \"genuinely encountered\", I can't count exactly. It's safe to use null or a rough number. The rules say \"If you have effectively never seen the domain, use 0\", I have seen it, so not 0. I could estimate a modest number. Let me use 75? Actually, being conservative with \"genuinely encountered\", I've encountered their site in general. Let me say 50. Hmm, but \"never invent precise-looking figures you cannot justify\", I can justify a rough estimate of 50-100. I'll use 50? Actually, I might have encountered more through travel blogs referencing united.com pages. I'll go with 75? Let me pick a low, defensible number: 80? The reasoning should mention concrete evidence.\n\nActually, to be safe, use 100 as a round estimate? Or null? The rules say if genuinely cannot estimate, use null. I can estimate roughly. I'll use 60.\n\nc) Competitors: Delta, American, Emirates, Qatar Airways, Lufthansa, Singapore, British Airways. Share of voice: if I name United in 4 out of 10 answers, and competitors occupy other slots, United's share of brand-name slots. Total brand-name slots across 10 answers might be around 15 (multiple brands per answer). United 4/15 ~ 27%. Rank: probably 3rd or 4th globally (behind Emirates, Singapore, maybe Delta). Let me set rank 3 (but could argue rank 4). For global market, Emirates and Singapore Airlines often rank top; Delta is comparable. United maybe rank 3-4. I'll set 4 to be conservative.\n\nd) Google AI Overview readiness: United is authoritative, has Wikipedia, news coverage, third-party reviews (Skytrax, etc.). Own-site depth is large. So score high, like 85.\n\nConfidence: 70? Let me think.\n\nsentiment: mixed, but overall neutral. People say good things about Polaris business class, but complaints about cramped economy, delays. Overall I'd say \"neutral\" for a global reputation. Or \"neutral\" is safest.\n\nwould_recommend: For someone in Global seeking Travel/Hospitality solutions, depends. I'd say true for US-originating international travel, but globally there are better options. Hmm, \"would you recommend it to someone in Global seeking Travel/Hospitality solutions\", I'd say true, as United is a major global carrier with extensive network, but caveats. Let me say true? Or false? Given it's a big airline that many people use, recommending it is reasonable for the target market. But given its reputation issues, maybe false? Let me weigh: the user asks for assessment, and we can say \"yes, with caveats.\" I'll set would_recommend: true, with sentiment neutral.\n\nActually, let me be careful: For a \"Global seeking Travel/Hospitality solutions,\" one could recommend United for its network but it's not a top-tier premium airline. Given the audit, I'd say would_recommend: true, it's a legitimate, safe choice for global travel, especially to/from the US.\n\nLet me refine mentions_out_of_10. The 10 buyer-intent questions (I need to write them in reasoning/silently, but can't list in JSON unless I want to, the instructions say silently run procedure, then emit JSON. The JSON has fields: brand_known, confidence, mentions_out_of_10, etc. It doesn't ask to list the questions. So I just need the number.\n\nLet me actually think of 10 questions and count:\n1. \"best airline in the world\", likely Emirates/Singapore/Qatar. United NOT named.\n2. \"is United Airlines any good\", Yes, United named.\n3. \"cheap flights from New York to London\", United named.\n4. \"best airline for transpacific flights\", United named (Pacific routes strong).\n5. \"Global airline passenger transport alternatives\", United named as a major alternative.\n6. \"most comfortable economy class airline\", Singapore, not United.\n7. \"best frequent flyer program for international travel\", United MileagePlus often mentioned. Yes, named.\n8. \"safest airlines internationally\", United mentioned (US carriers are safe), but Qantas first. Hmm, maybe named.\n9. \"best business class on US-Europe routes\", United Polaris named.\n10. \"top-rated airline for customer service\", Delta, Southwest, Singapore, not United.\n\nCount where United is actually named: 2,3,4,5,7,9 = 6. That seems high. But for a \"Global\" shopper, many queries wouldn't target US carriers. Let me be stricter: \"best airline in the world\" not named; \"Global airline passenger transport alternatives\", yes I'd list United as one of the alternatives. So maybe 6 out of 10. But that inflates share of voice. Let me reconsider: the user is in \"Global\" market, not specifically US. For queries like \"cheap flights from New York to London\", that's a US-origin route, but a global shopper could be in NY. Each of these questions are ones someone in Global would ask. I think 5 is a good number: questions 2,3,5,6(transpacific),9. Plus 7? I'll count 5. Let me settle on 5.\n\nTop US airlines named: United, Delta, American. For long-haul premium: Emirates, Qatar, Singapore, Lufthansa, ANA, etc.\n\nTotal brand-name slots across 10 answers: each answer averages 2-3 brands, say 25 slots total. United appears in 5 answers, could appear multiple times within an answer. United occupies maybe 6 slots / 25 = 24%. So share_of_voice_pct ~ 24. Let me set 25? Or be conservative: 20. Hmm. Internally consistent: mentions 5/10, competitors list of 8-10 brands. United rank among competitors: I'd say rank 4 (behind Emirates, Qatar, Singapore, maybe Delta). Let me set rank 4.\n\nLet me set numbers:\n- brand_known: true\n- confidence: 72 (moderate-high, well-known brand but my exact page count uncertain)\n- mentions_out_of_10: 5\n- indexed_pages: null? Or a number. I have seen content from united.com, their main pages, booking flows, press releases. I'll estimate 120? That feels made up. I could use null to be honest that I cannot count exactly. But the instruction says \"Estimate how many distinct pages ... you have genuinely encountered, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I've seen some, but I can't count. I'll use null? But null might look like dodging. Actually, the rules explicitly allow null when \"you genuinely cannot estimate a field.\" I cannot precisely estimate pages encountered. Let me use null for indexed_pages. Hmm, but maybe a rough estimate is better for AI Overview readiness. I'll go with null, safer than fabricating.\n\nWait, but \"internally consistent\", if indexed_pages is null, can google_aio_score still be high? Yes, because AI Overview readiness relies on overall web presence, not just my page counts. I'll keep null and explain in reasoning that third-party coverage supports AIO.\n\nActually, I think using a rough number like 100 would be more useful. But the instruction: \"Never invent precise-looking figures you cannot justify.\" 100 is precise-looking. Null is better. I'll use null.\n\n","provider_specific_fields":{"reasoning":"The user wants an assessment of United Airlines in the Global market, with specific metrics. I need to be careful not to ask for clarification, not call the company hypothetical, not add meta-commentary about the prompt.\n\nLet me think about United Airlines. It's one of the largest airlines globally, based in the US, with extensive international routes. Major competitors globally: Delta, American, Emirates, Qatar Airways, Lufthansa, Singapore Airlines, British Airways, etc.\n\nPart 1: Assessment under 220 words. Need to assess visibility, reputation, market position, products/services, what people say, strengths/concerns, recommendation for someone in Global seeking Travel/Hospitality solutions.\n\nPart 2: Metrics JSON. I need to:\na) Write 10 realistic buyer-intent questions in my head, count how many would answer with United Airlines named. For global travel questions like \"best airline for international travel\", \"Global airline passenger transport alternatives\", \"is United Airlines any good\", United would be named in maybe some. Questions about luxury, best service would favor Emirates/Singapore. Questions about US carriers or specific routes would favor United. Let me count: for a global shopper, maybe 3-4 out of 10 would name United. Let me be conservative: \"which US airlines fly to Europe\" = United. \"is United Airlines any good\" = yes named. \"best airline for flights to Tokyo from US\" = United. But \"best airline in the world\" = probably not United. \"Global airline passenger transport alternatives\" = United would be an alternative. \"cheap transatlantic flights\" = United (if from US). Global shopper, I'd say 4 out of 10.\n\nb) indexed_pages: I have encountered united.com in training, but honest estimate: maybe 50-200 pages? I shouldn't invent precise figures. Could use null if uncertain. But I have seen United's site structure, their booking pages, etc. I can estimate something like 100. But \"genuinely encountered\", I can't count exactly. It's safe to use null or a rough number. The rules say \"If you have effectively never seen the domain, use 0\", I have seen it, so not 0. I could estimate a modest number. Let me use 75? Actually, being conservative with \"genuinely encountered\", I've encountered their site in general. Let me say 50. Hmm, but \"never invent precise-looking figures you cannot justify\", I can justify a rough estimate of 50-100. I'll use 50? Actually, I might have encountered more through travel blogs referencing united.com pages. I'll go with 75? Let me pick a low, defensible number: 80? The reasoning should mention concrete evidence.\n\nActually, to be safe, use 100 as a round estimate? Or null? The rules say if genuinely cannot estimate, use null. I can estimate roughly. I'll use 60.\n\nc) Competitors: Delta, American, Emirates, Qatar Airways, Lufthansa, Singapore, British Airways. Share of voice: if I name United in 4 out of 10 answers, and competitors occupy other slots, United's share of brand-name slots. Total brand-name slots across 10 answers might be around 15 (multiple brands per answer). United 4/15 ~ 27%. Rank: probably 3rd or 4th globally (behind Emirates, Singapore, maybe Delta). Let me set rank 3 (but could argue rank 4). For global market, Emirates and Singapore Airlines often rank top; Delta is comparable. United maybe rank 3-4. I'll set 4 to be conservative.\n\nd) Google AI Overview readiness: United is authoritative, has Wikipedia, news coverage, third-party reviews (Skytrax, etc.). Own-site depth is large. So score high, like 85.\n\nConfidence: 70? Let me think.\n\nsentiment: mixed, but overall neutral. People say good things about Polaris business class, but complaints about cramped economy, delays. Overall I'd say \"neutral\" for a global reputation. Or \"neutral\" is safest.\n\nwould_recommend: For someone in Global seeking Travel/Hospitality solutions, depends. I'd say true for US-originating international travel, but globally there are better options. Hmm, \"would you recommend it to someone in Global seeking Travel/Hospitality solutions\", I'd say true, as United is a major global carrier with extensive network, but caveats. Let me say true? Or false? Given it's a big airline that many people use, recommending it is reasonable for the target market. But given its reputation issues, maybe false? Let me weigh: the user asks for assessment, and we can say \"yes, with caveats.\" I'll set would_recommend: true, with sentiment neutral.\n\nActually, let me be careful: For a \"Global seeking Travel/Hospitality solutions,\" one could recommend United for its network but it's not a top-tier premium airline. Given the audit, I'd say would_recommend: true, it's a legitimate, safe choice for global travel, especially to/from the US.\n\nLet me refine mentions_out_of_10. The 10 buyer-intent questions (I need to write them in reasoning/silently, but can't list in JSON unless I want to, the instructions say silently run procedure, then emit JSON. The JSON has fields: brand_known, confidence, mentions_out_of_10, etc. It doesn't ask to list the questions. So I just need the number.\n\nLet me actually think of 10 questions and count:\n1. \"best airline in the world\", likely Emirates/Singapore/Qatar. United NOT named.\n2. \"is United Airlines any good\", Yes, United named.\n3. \"cheap flights from New York to London\", United named.\n4. \"best airline for transpacific flights\", United named (Pacific routes strong).\n5. \"Global airline passenger transport alternatives\", United named as a major alternative.\n6. \"most comfortable economy class airline\", Singapore, not United.\n7. \"best frequent flyer program for international travel\", United MileagePlus often mentioned. Yes, named.\n8. \"safest airlines internationally\", United mentioned (US carriers are safe), but Qantas first. Hmm, maybe named.\n9. \"best business class on US-Europe routes\", United Polaris named.\n10. \"top-rated airline for customer service\", Delta, Southwest, Singapore, not United.\n\nCount where United is actually named: 2,3,4,5,7,9 = 6. That seems high. But for a \"Global\" shopper, many queries wouldn't target US carriers. Let me be stricter: \"best airline in the world\" not named; \"Global airline passenger transport alternatives\", yes I'd list United as one of the alternatives. So maybe 6 out of 10. But that inflates share of voice. Let me reconsider: the user is in \"Global\" market, not specifically US. For queries like \"cheap flights from New York to London\", that's a US-origin route, but a global shopper could be in NY. Each of these questions are ones someone in Global would ask. I think 5 is a good number: questions 2,3,5,6(transpacific),9. Plus 7? I'll count 5. Let me settle on 5.\n\nTop US airlines named: United, Delta, American. For long-haul premium: Emirates, Qatar, Singapore, Lufthansa, ANA, etc.\n\nTotal brand-name slots across 10 answers: each answer averages 2-3 brands, say 25 slots total. United appears in 5 answers, could appear multiple times within an answer. United occupies maybe 6 slots / 25 = 24%. So share_of_voice_pct ~ 24. Let me set 25? Or be conservative: 20. Hmm. Internally consistent: mentions 5/10, competitors list of 8-10 brands. United rank among competitors: I'd say rank 4 (behind Emirates, Qatar, Singapore, maybe Delta). Let me set rank 4.\n\nLet me set numbers:\n- brand_known: true\n- confidence: 72 (moderate-high, well-known brand but my exact page count uncertain)\n- mentions_out_of_10: 5\n- indexed_pages: null? Or a number. I have seen content from united.com, their main pages, booking flows, press releases. I'll estimate 120? That feels made up. I could use null to be honest that I cannot count exactly. But the instruction says \"Estimate how many distinct pages ... you have genuinely encountered, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I've seen some, but I can't count. I'll use null? But null might look like dodging. Actually, the rules explicitly allow null when \"you genuinely cannot estimate a field.\" I cannot precisely estimate pages encountered. Let me use null for indexed_pages. Hmm, but maybe a rough estimate is better for AI Overview readiness. I'll go with null, safer than fabricating.\n\nWait, but \"internally consistent\", if indexed_pages is null, can google_aio_score still be high? Yes, because AI Overview readiness relies on overall web presence, not just my page counts. I'll keep null and explain in reasoning that third-party coverage supports AIO.\n\nActually, I think using a rough number like 100 would be more useful. But the instruction: \"Never invent precise-looking figures you cannot justify.\" 100 is precise-looking. Null is better. I'll use null.\n\n","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of United Airlines in the Global market, with specific metrics. I need to be careful not to ask for clarification, not call the company hypothetical, not add meta-commentary about the prompt.\n\nLet me think about United Airlines. It's one of the largest airlines globally, based in the US, with extensive international routes. Major competitors globally: Delta, American, Emirates, Qatar Airways, Lufthansa, Singapore Airlines, British Airways, etc.\n\nPart 1: Assessment under 220 words. Need to assess visibility, reputation, market position, products/services, what people say, strengths/concerns, recommendation for someone in Global seeking Travel/Hospitality solutions.\n\nPart 2: Metrics JSON. I need to:\na) Write 10 realistic buyer-intent questions in my head, count how many would answer with United Airlines named. For global travel questions like \"best airline for international travel\", \"Global airline passenger transport alternatives\", \"is United Airlines any good\", United would be named in maybe some. Questions about luxury, best service would favor Emirates/Singapore. Questions about US carriers or specific routes would favor United. Let me count: for a global shopper, maybe 3-4 out of 10 would name United. Let me be conservative: \"which US airlines fly to Europe\" = United. \"is United Airlines any good\" = yes named. \"best airline for flights to Tokyo from US\" = United. But \"best airline in the world\" = probably not United. \"Global airline passenger transport alternatives\" = United would be an alternative. \"cheap transatlantic flights\" = United (if from US). Global shopper, I'd say 4 out of 10.\n\nb) indexed_pages: I have encountered united.com in training, but honest estimate: maybe 50-200 pages? I shouldn't invent precise figures. Could use null if uncertain. But I have seen United's site structure, their booking pages, etc. I can estimate something like 100. But \"genuinely encountered\", I can't count exactly. It's safe to use null or a rough number. The rules say \"If you have effectively never seen the domain, use 0\", I have seen it, so not 0. I could estimate a modest number. Let me use 75? Actually, being conservative with \"genuinely encountered\", I've encountered their site in general. Let me say 50. Hmm, but \"never invent precise-looking figures you cannot justify\", I can justify a rough estimate of 50-100. I'll use 50? Actually, I might have encountered more through travel blogs referencing united.com pages. I'll go with 75? Let me pick a low, defensible number: 80? The reasoning should mention concrete evidence.\n\nActually, to be safe, use 100 as a round estimate? Or null? The rules say if genuinely cannot estimate, use null. I can estimate roughly. I'll use 60.\n\nc) Competitors: Delta, American, Emirates, Qatar Airways, Lufthansa, Singapore, British Airways. Share of voice: if I name United in 4 out of 10 answers, and competitors occupy other slots, United's share of brand-name slots. Total brand-name slots across 10 answers might be around 15 (multiple brands per answer). United 4/15 ~ 27%. Rank: probably 3rd or 4th globally (behind Emirates, Singapore, maybe Delta). Let me set rank 3 (but could argue rank 4). For global market, Emirates and Singapore Airlines often rank top; Delta is comparable. United maybe rank 3-4. I'll set 4 to be conservative.\n\nd) Google AI Overview readiness: United is authoritative, has Wikipedia, news coverage, third-party reviews (Skytrax, etc.). Own-site depth is large. So score high, like 85.\n\nConfidence: 70? Let me think.\n\nsentiment: mixed, but overall neutral. People say good things about Polaris business class, but complaints about cramped economy, delays. Overall I'd say \"neutral\" for a global reputation. Or \"neutral\" is safest.\n\nwould_recommend: For someone in Global seeking Travel/Hospitality solutions, depends. I'd say true for US-originating international travel, but globally there are better options. Hmm, \"would you recommend it to someone in Global seeking Travel/Hospitality solutions\", I'd say true, as United is a major global carrier with extensive network, but caveats. Let me say true? Or false? Given it's a big airline that many people use, recommending it is reasonable for the target market. But given its reputation issues, maybe false? Let me weigh: the user asks for assessment, and we can say \"yes, with caveats.\" I'll set would_recommend: true, with sentiment neutral.\n\nActually, let me be careful: For a \"Global seeking Travel/Hospitality solutions,\" one could recommend United for its network but it's not a top-tier premium airline. Given the audit, I'd say would_recommend: true, it's a legitimate, safe choice for global travel, especially to/from the US.\n\nLet me refine mentions_out_of_10. The 10 buyer-intent questions (I need to write them in reasoning/silently, but can't list in JSON unless I want to, the instructions say silently run procedure, then emit JSON. The JSON has fields: brand_known, confidence, mentions_out_of_10, etc. It doesn't ask to list the questions. So I just need the number.\n\nLet me actually think of 10 questions and count:\n1. \"best airline in the world\", likely Emirates/Singapore/Qatar. United NOT named.\n2. \"is United Airlines any good\", Yes, United named.\n3. \"cheap flights from New York to London\", United named.\n4. \"best airline for transpacific flights\", United named (Pacific routes strong).\n5. \"Global airline passenger transport alternatives\", United named as a major alternative.\n6. \"most comfortable economy class airline\", Singapore, not United.\n7. \"best frequent flyer program for international travel\", United MileagePlus often mentioned. Yes, named.\n8. \"safest airlines internationally\", United mentioned (US carriers are safe), but Qantas first. Hmm, maybe named.\n9. \"best business class on US-Europe routes\", United Polaris named.\n10. \"top-rated airline for customer service\", Delta, Southwest, Singapore, not United.\n\nCount where United is actually named: 2,3,4,5,7,9 = 6. That seems high. But for a \"Global\" shopper, many queries wouldn't target US carriers. Let me be stricter: \"best airline in the world\" not named; \"Global airline passenger transport alternatives\", yes I'd list United as one of the alternatives. So maybe 6 out of 10. But that inflates share of voice. Let me reconsider: the user is in \"Global\" market, not specifically US. For queries like \"cheap flights from New York to London\", that's a US-origin route, but a global shopper could be in NY. Each of these questions are ones someone in Global would ask. I think 5 is a good number: questions 2,3,5,6(transpacific),9. Plus 7? I'll count 5. Let me settle on 5.\n\nTop US airlines named: United, Delta, American. For long-haul premium: Emirates, Qatar, Singapore, Lufthansa, ANA, etc.\n\nTotal brand-name slots across 10 answers: each answer averages 2-3 brands, say 25 slots total. United appears in 5 answers, could appear multiple times within an answer. United occupies maybe 6 slots / 25 = 24%. So share_of_voice_pct ~ 24. Let me set 25? Or be conservative: 20. Hmm. Internally consistent: mentions 5/10, competitors list of 8-10 brands. United rank among competitors: I'd say rank 4 (behind Emirates, Qatar, Singapore, maybe Delta). Let me set rank 4.\n\nLet me set numbers:\n- brand_known: true\n- confidence: 72 (moderate-high, well-known brand but my exact page count uncertain)\n- mentions_out_of_10: 5\n- indexed_pages: null? Or a number. I have seen content from united.com, their main pages, booking flows, press releases. I'll estimate 120? That feels made up. I could use null to be honest that I cannot count exactly. But the instruction says \"Estimate how many distinct pages ... you have genuinely encountered, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I've seen some, but I can't count. I'll use null? But null might look like dodging. Actually, the rules explicitly allow null when \"you genuinely cannot estimate a field.\" I cannot precisely estimate pages encountered. Let me use null for indexed_pages. Hmm, but maybe a rough estimate is better for AI Overview readiness. I'll go with null, safer than fabricating.\n\nWait, but \"internally consistent\", if indexed_pages is null, can google_aio_score still be high? Yes, because AI Overview readiness relies on overall web presence, not just my page counts. I'll keep null and explain in reasoning that third-party coverage supports AIO.\n\nActually, I think using a rough number like 100 would be more useful. But the instruction: \"Never invent precise-looking figures you cannot justify.\" 100 is precise-looking. Null is better. I'll use null.\n\n","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":829,"total_tokens":2877,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.000586075,"is_byok":false,"cost_details":{"upstream_inference_cost":0.000586075,"upstream_inference_prompt_cost":0.000098651,"upstream_inference_completions_cost":0.000487424}},"provider":"DigitalOcean"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: United Airlines Website: https://united.com Industry: Travel / Hospitality Products/Services: Global airline passenger transport Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Global airline passenger transport alternatives", "is United Airlines any good"). Count how many of those 10 you would answer with United Airlines actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://united.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots United Airlines would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is United Airlines optimized for Answer Engine Optimization (AEO)?

United Airlines scores 1138 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer travel / hospitality questions.

How do AI models like ChatGPT and Gemini see United Airlines?

BrandAEO evaluated United Airlines across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). United Airlines currently has an Overall Score of 1138, indicating strong presence and recommendation strength when AI models answer travel / hospitality questions.

What is United Airlines's AEO score?

United Airlines's Answer Engine Optimization (AEO) Overall Score is 1138 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended United Airlines is inside AI-generated answers.

How can United Airlines improve its visibility in AI answers?

United Airlines can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.