T

How AI Sees Typeform — AI Visibility Report for Marketing

typeform.com · Global · Marketing

Strong
Overall Score
1177
Star Rating
4 / 5
Rank
#145of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Typeform optimized for AEO?

Typeform scores 1177 on BrandAEO's independent open-scale AEO assessment (ranked #145 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to marketing questions.

Overall AI Visibility Score
1177
4 / 5
Strong

How AI Answer Engines Rate Typeform

Ranked #145 of 337 brands analyzed

Typeform's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

804from 10 dimensions (max 1,000)+373evidence (max 500)=1177
  • Mentioned in buyer-intent answers67/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)83/100
  • Share of voice vs competitors23/100
  • Sentiment100/100

Evidence = numbers the 3/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
85/100
Brand Recognition
Strong
85/100
Brand Sentiment
Strong
90/100
Citation Authority
Strong
75/100
Competitive Positioning
Strong
78/100
Market Score
Strong
78/100
Presence Quality
Fair
70/100
Recommendation Rate
Strong
95/100
Share of Voice
Strong
80/100
Topical Coverage
Fair
68/100

AEO Score Over Time

5
Typeform AEO Trend

Track how Typeform's AI visibility score changes across scans. Each re-scan adds a point.

03136259381250Jul 30Sep 14Sep 28Oct 12Oct 26

About Typeform

Typeform operates in marketing (Global). This page summarizes how leading AI answer engines currently describe and recommend Typeform, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1177, ranked #145 of 337).

Typeform vs Competitors

Competitive positioning analysis is being prepared for Typeform.

How Typeform Can Improve

5

Boost SEO and Indexed Content

High

Create and publish detailed use‑case guides, case studies, and SEO‑optimized blog posts to increase the number of indexed pages and improve organic visibility.

New

Develop Enterprise Analytics Suite

High

Build advanced reporting, segmentation, and data‑export capabilities to meet the needs of large‑scale and regulated customers.

New

Introduce Tiered SMB Pricing

Medium

Design more affordable pricing tiers or usage‑based plans for small businesses to reduce cost barriers and expand adoption.

New

Expand Authoritative Citations

Medium

Partner with industry analysts, publish research reports, and secure mentions on high‑authority tech review sites to raise citation authority.

New

Launch Global Co‑Marketing Campaigns

Low

Collaborate with complementary SaaS tools on joint webinars and campaigns to increase share of voice against top competitors.

New

What AI Engines Said About Typeform

3

3 of 3 AI engines returned an answer about Typeform on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What Gemma said about Typeform

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Typeform is a highly visible leader in the global marketing technology space, specifically known for pioneering the "one question at a time" interactive form experience. Its market position is that of a premium, design-centric alternative to traditional survey tools. While it competes with giants like SurveyMonkey and Google Forms, and newer challengers like Jotform, Typeform distinguishes itself through superior UI/UX and high completion rates.

Globally, the brand is praised for its aesthetic appeal and the seamless, conversational nature of its forms, which reduce user friction. However, some users express concerns regarding the pricing tiers for small businesses and the limitations of the free version compared to basic competitors. Despite these costs, it remains a top recommendation for global marketing professionals who prioritize brand image, lead generation quality, and user engagement over simple data collection. Its integration ecosystem allows it to fit into various global marketing stacks, making it a versatile choice for those seeking a polished, professional interface.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Typeform Website: https://typeform.com Industry: Marketing Products/Services: Interactive forms and surveys Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing category (for example "best Marketing provider", "Interactive forms and surveys alternatives", "is Typeform any good"). Count how many of those 10 you would answer with Typeform actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://typeform.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Typeform would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Typeform

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Typeform has strong global visibility and a generally positive reputation in the Marketing category, particularly among teams building polished customer-feedback, lead-generation, and research experiences. Its distinctive conversational presentation, usability focus, and broad integrations have helped it become a recognizable alternative to conventional survey tools. It competes globally with SurveyMonkey, Qualtrics, Microsoft Forms, Google Forms, Jotform, Formstack, and specialized research platforms such as Respondent and UserTesting.

Typeform’s core offering, interactive forms, surveys, quizzes, and feedback workflows, is especially relevant for marketing teams seeking higher response rates, lead capture, customer research, and brand engagement. Its strengths include attractive templates, strong sharing and integration options, and a more engaging respondent experience than many form builders. Common concerns are pricing relative to simpler tools, advanced analytics and enterprise functionality that may require higher tiers, and fewer survey-design or enterprise-research capabilities than Qualtrics. Some users also value greater control over branching, logic, and complex workflows than Typeform’s streamlined approach may provide.

For a global buyer seeking Marketing solutions, I would recommend Typeform when engagement and presentation are priorities and the use case fits its form-and-survey focus. For advanced market research, very large or highly regulated programs, teams needing granular permissions, or budget-sensitive users, alternatives should be compared carefully. Overall, it is a credible global choice with strong brand recognition and a differentiated user experience.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Typeform Website: https://typeform.com Industry: Marketing Products/Services: Interactive forms and surveys Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing category (for example "best Marketing provider", "Interactive forms and surveys alternatives", "is Typeform any good"). Count how many of those 10 you would answer with Typeform actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://typeform.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Typeform would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about Typeform

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Typeform is a well-established player in the global marketing technology space, specializing in interactive forms and surveys. Its reputation is strong among small to mid-sized businesses, startups, and creative agencies, particularly for its user-friendly, visually engaging design and conversational approach to data collection. In the global market, Typeform is recognized for its ease of use, customization options, and integrations with tools like Slack, HubSpot, and Google Sheets, making it a popular choice for lead generation, customer feedback, and event registrations.

Competitors include SurveyMonkey (more enterprise-focused), Google Forms (free but limited in design), JotForm (feature-rich but less intuitive), and Qualtrics (targeting larger organizations with advanced analytics). Typeform’s market position is niche but strong, it excels in design and user experience but may lack the scalability or advanced features demanded by enterprise clients. User feedback often highlights its aesthetic appeal and simplicity, though some note limitations in reporting depth and pricing for high-volume use.

Strengths include its intuitive interface, mobile responsiveness, and strong branding. Concerns typically revolve around cost at scale and occasional performance issues with complex forms. For global marketers seeking a balance of design and functionality, Typeform is a recommended solution, particularly for campaigns prioritizing user engagement over granular analytics.

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Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Typeform Website: https://typeform.com Industry: Marketing Products/Services: Interactive forms and surveys Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing category (for example "best Marketing provider", "Interactive forms and surveys alternatives", "is Typeform any good"). Count how many of those 10 you would answer with Typeform actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://typeform.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Typeform would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Typeform optimized for Answer Engine Optimization (AEO)?

Typeform scores 1177 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer marketing questions.

How do AI models like ChatGPT and Gemini see Typeform?

BrandAEO evaluated Typeform across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Typeform currently has an Overall Score of 1177, indicating strong presence and recommendation strength when AI models answer marketing questions.

What is Typeform's AEO score?

Typeform's Answer Engine Optimization (AEO) Overall Score is 1177 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Typeform is inside AI-generated answers.

How can Typeform improve its visibility in AI answers?

Typeform can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.