T

How AI Sees Typeform — AI Visibility Report for Marketing

typeform.com · Global · Marketing

Strong
Overall Score
1184
Star Rating
4 / 5
Rank
#164of 312
Engines
5analyzed
Analyzed
Quick Answer

Is Typeform optimized for AEO?

Yes, Typeform is well optimized for Answer Engine Optimization. It has a strong online presence, a clear product narrative, and is frequently referenced in AI-generated comparisons of form builders. Its visibility is solid, though it faces competition from more widely known tools like Google Forms and SurveyMonkey.

Overall AI Visibility Score
1184
4 / 5
Strong

How AI Answer Engines Rate Typeform

Ranked #164 of 312 brands analyzed

Typeform's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

819from 10 dimensions (max 1,000)+365evidence (max 500)=1184
  • Mentioned in buyer-intent answers70/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)75/100
  • Share of voice vs competitors20/100
  • Sentiment100/100

Evidence = numbers the 5/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
80/100
Brand Recognition
Strong
86/100
Brand Sentiment
Strong
92/100
Citation Authority
Strong
84/100
Competitive Positioning
Strong
77/100
Market Score
Strong
81/100
Presence Quality
Strong
78/100
Recommendation Rate
Strong
95/100
Share of Voice
Fair
71/100
Topical Coverage
Strong
75/100

AEO Score Over Time

2
Typeform AEO Trend

Track how Typeform's AI visibility score changes across scans. Each re-scan adds a point.

03006009001200Jul 30Sep 14

About Typeform

What Typeform does

Typeform is a global software company that builds interactive forms, surveys, and quizzes. It serves marketing, sales, and customer experience teams worldwide, and is headquartered in Barcelona, Spain.

Products and services

Typeform offers a suite of tools for creating conversational forms and surveys, including video-based forms via VideoAsk and AI-powered forms through Formless. The platform includes a drag-and-drop builder, templates, logic jumps, and integrations with popular apps like HubSpot, Slack, and Zapier. Pricing tiers range from a free plan to enterprise options.

What sets it apart

Typeform is known for its design-led, one-question-at-a-time interface that boosts completion rates and brand engagement. It integrates with major marketing and CRM tools, and its templates are widely used for lead generation, feedback, and onboarding. The company has raised significant funding and continues to innovate with AI capabilities.

Market and reach

Typeform operates globally with a strong presence in Europe and the US, serving over 150,000 customers including well-known brands. It is often compared with SurveyMonkey, Jotform, Google Forms, Qualtrics, and Tally. Its market position is strong in design-focused form building, though it faces competition from both free and enterprise-level tools.

Typeform vs Competitors

5
SSurveyMonkey
Analyze

A major survey platform with broad enterprise reach and similar use cases.

JJotform
Analyze

Offers a more flexible and often cheaper form builder with a large template library.

GGoogle Forms
Analyze

Free and ubiquitous, often chosen for simple surveys and internal use.

QQualtrics
Analyze

Dominates enterprise-level research and advanced analytics.

TTally
Analyze

A newer design-focused form builder that competes on simplicity and price.

How Typeform Can Improve

5

Enhance Citation Depth

High

Incorporate additional authoritative sources such as Gartner reports and recent news articles to boost citation authority.

New

Update Pricing and Tier Details

High

Add the latest pricing tables and response limits to the knowledge base to reduce outdated information.

New

Expand Enterprise Use‑Case Library

Medium

Curate case studies showing Typeform’s performance in large‑scale deployments to address concerns about scalability and analytics.

New

Monitor Competitive Landscape

Medium

Set up regular checks on competitor rankings (Google Forms, SurveyMonkey, Qualtrics) to keep share‑of‑voice metrics current.

New

Track Sentiment Trends

Low

Implement a sentiment‑analysis pipeline on recent reviews and social mentions to detect shifts in brand perception.

New

Sources & References

5

Credible sources supporting the profile and factual claims about Typeform.

What AI Engines Said About Typeform

5

5 of 5 AI engines returned an answer about Typeform on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What GLM said about Typeform

Model ollama/glm-5.3-flash · analyzed

Response

The task: assess Typeform in the global market for interactive forms and surveys. Typeform is a well-known SaaS company from Barcelona, Spain, founded 2012 by Robert Muñoz and David Okuniev. Known for its one-question-at-a-time conversational forms, high design aesthetics. Competitors: SurveyMonkey (Momentive), Google Forms, Jotform, Qualtrics, Fillout, Tally, Formstack, Wufoo, SurveySparrow, Alchemer, Microsoft Forms. Recently Typeform launched "Formless" (AI forms) and acquired VideoAsk earlier. In 2025 there were reports of Typeform layoffs. Acquired by... actually Typeform merged/merged with... Typeform was majority-acquired... Let me recall: Typeform raised funding from General Atlantic, Index Ventures, EQT Growth (2022 $135M at ~$935M valuation). In 2024/2025 there were leadership changes. Also in 2025 Typeform... I recall "Typeform acquires..." Not sure. There were layoffs in 2025.

Products: Typeform forms, surveys, quizzes, VideoAsk (video forms), Formless (AI-powered forms), Typeform integrations with HubSpot, Slack, Zapier, Calendly. Pricing: free tier, Basic, Plus, Business, Enterprise.

Reputation: loved for design and UX, high completion rates, conversational interface; criticized for pricing (per-response limits), free plan limits (10 responses/month), performance/speed of forms, and being more geared toward marketing use cases than complex surveys. G2 rating ~4.5. Gartner/peer reviews positive.

Global: HQ Barcelona, global target, used by 150k+ customers, brands like Airbnb, Nike, Uber. Strong in Europe and US.

PART 2 metrics: brand known: true. Confidence: high ~90. mentions_out_of_10: for buyer-intent questions in Marketing category (forms/surveys), Typeform would be named in most "best form builder" lists, say 8 of 10. indexed_pages: I've genuinely encountered typeform.com pages, homepage, pricing, product pages, help center, templates. Estimate maybe 40-80 distinct pages; be conservative: 50. Actually be careful, "genuinely encountered", homepage, /pricing, /templates, /product pages for VideoAsk... I'd say 30-60. Use 50.

Competitors list: SurveyMonkey, Jotform, Google Forms, Qualtrics, Microsoft Forms, Tally, Fillout, Formstack, SurveySparrow. Share of voice: Typeform typically appears in top 2-3 of form builder lists. If 10 slots per answer across answers... share_of_voice_pct maybe 20%. Rank: top 3, maybe 2nd after Google Forms/SurveyMonkey in general mentions, 1st in design-focused. I'll say rank 2-3; give 3? Actually for "interactive forms" specifically Typeform is #1 or #2. Use rank 2.

visibility_score: 0-100: Typeform is very visible globally, 78. google_aio_score: strong own-site depth, Wikipedia article exists (Typeform has a Wikipedia page), G2/Gartner coverage, news coverage, 75-80. Use 78.

sentiment: positive. would_recommend: true.

sources: only confident URLs: https://typeform.com (homepage exists), https://typeform.com/pricing? I'm fairly confident https://www.typeform.com/pricing/ exists. Wikipedia: https://en.wikipedia.org/wiki/Typeform, exists? I believe there is a Wikipedia article "Typeform". I'm fairly confident yes. G2: https://www.g2.com/products/typeform/reviews, likely exists. Capterra page likely. Keep to a small set: homepage, pricing, Wikipedia, G2. Risk of fabrication: Wikipedia article on Typeform, I recall it exists. G2 product page pattern is standard. I'll include homepage, pricing, G2, Wikipedia.

Part 1 prose under 220 words. Assessment: global brand, Barcelona-founded, global presence, competitors, products, sentiment, recommend yes with caveats (pricing per-response, free tier limits; for enterprise research Qualtrics better; for free/simple, Google Forms).

Word count: keep ~180-200 words.

Metrics reasoning: one-two sentences naming evidence: widespread inclusion in form-builder comparisons, G2/Gartner reviews, own-site depth, Wikipedia/news coverage; caveat pricing complaints.

Check consistency: brand_known true, confidence 90, mentions 8/10, indexed 50, visibility 78, aio 78, share of voice 20%, rank 2.

Output format: PART 1 prose then AEO_METRICS raw JSON. No meta commentary.</think>PART 1, ASSESSMENT

Typeform is a well-established global player in the interactive forms and surveys category. Founded in Barcelona in 2012, it serves customers worldwide, including recognizable brands across the US and Europe, and its name is consistently among the first mentioned when buyers ask about form builders.

Its market position is that of the design-led leader: its signature one-question-at-a-time, conversational interface made it the go-to for marketing teams running lead capture, quizzes, feedback, and onboarding flows where brand experience matters. Main competitors are SurveyMonkey, Jotform, Google Forms, Qualtrics, Microsoft Forms, and newer design-focused challengers like Tally, Fillout, and SurveySparrow. Beyond core forms, Typeform has extended into video-based interactions (VideoAsk) and AI-powered conversational forms (Formless).

User sentiment is broadly positive: reviewers on G2 and Capterra praise its aesthetics, templates, integrations, and completion rates. Recurring criticisms include its per-response pricing model, restrictive free plan, slower form loading versus simpler tools, and limited depth for heavy-duty enterprise research compared with Qualtrics.

Recommendation: yes, for someone in the global market seeking marketing-oriented forms and surveys where presentation and engagement matter. For pure free/quick internal surveys, Google Forms may suffice; for complex enterprise research, Qualtrics is stronger.

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Typeform Website: https://typeform.com Industry: Marketing Products/Services: Interactive forms and surveys Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing category (for example "best Marketing provider", "Interactive forms and surveys alternatives", "is Typeform any good"). Count how many of those 10 you would answer with Typeform actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://typeform.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Typeform would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about Typeform

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Typeform is a well-recognized player in the global form-builder and survey market, distinguished by its emphasis on conversational, visually engaging user experiences rather than utilitarian data collection. Founded in Barcelona and now operating globally, it has carved out a position as a design-forward alternative to traditional form tools.

In the global market, Typeform competes primarily against Google Forms (free, ubiquitous), SurveyMonkey (established enterprise presence), Microsoft Forms (Office ecosystem integration), Jotform (flexibility and templates), and newer entrants like Tally and Fillout. Typeform occupies a mid-premium tier: pricier than free alternatives but justified by superior aesthetics and completion rates for customer-facing use cases.

Its reputation centers on user experience, clean interfaces, logic jumps, and template quality are consistently praised in reviews and software comparison sites. Concerns include pricing (notably expensive for higher response volumes), limited advanced analytics compared to dedicated survey platforms, and occasional performance issues at scale. Developer and marketer communities frequently recommend it for brand-conscious deployments, lead generation, event registration, customer feedback, while steering budget-constrained or research-heavy users elsewhere.

I would recommend Typeform globally for marketing teams prioritizing engagement and brand perception over raw cost efficiency, with the caveat that volume users should verify pricing tiers against actual response needs.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Typeform Website: https://typeform.com Industry: Marketing Products/Services: Interactive forms and surveys Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing category (for example "best Marketing provider", "Interactive forms and surveys alternatives", "is Typeform any good"). Count how many of those 10 you would answer with Typeform actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://typeform.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Typeform would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about Typeform

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Typeform is a well-established player in the global marketing technology space, specializing in interactive forms and surveys. Its visibility is strong among digital marketers, UX designers, and customer experience teams, particularly in North America and Europe, though it maintains a presence across global markets. The brand is recognized for its user-friendly, visually engaging form-building interface, which differentiates it from more utilitarian competitors like Google Forms or SurveyMonkey. Typeform’s reputation leans positive, with users praising its design flexibility, conditional logic, and integrations with tools like HubSpot, Slack, and Zapier. However, some global users note concerns over pricing (especially for advanced features) and occasional performance lags in high-traffic scenarios.

In the global market, Typeform competes primarily with SurveyMonkey, JotForm, Google Forms, and Qualtrics. While Qualtrics dominates enterprise-level feedback solutions, Typeform carves out a niche among mid-market and creative teams seeking a balance of aesthetics and functionality. Its market position is solid but not dominant, as competitors often undercut on price or offer deeper analytics. For global marketers seeking intuitive, design-forward form solutions, particularly for lead generation, customer feedback, or interactive content, Typeform is a recommended choice, though budget-conscious users may explore alternatives.

PART 2, METRICS

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Typeform Website: https://typeform.com Industry: Marketing Products/Services: Interactive forms and surveys Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing category (for example "best Marketing provider", "Interactive forms and surveys alternatives", "is Typeform any good"). Count how many of those 10 you would answer with Typeform actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://typeform.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Typeform would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Typeform

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 82, "mentions_out_of_10": 7, "indexed_pages": 1200, "visibility_score": 74, "google_aio_score": 68, "share_of_voice_pct": 22, "rank_among_competitors": 3, "competitors": ["SurveyMonkey", "Google Forms", "Jotform", "Qualtrics", "Tally"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Typeform's own product and feature descriptions", "url": "https://typeform.com"}, {"claim": "Independent review coverage on G2 lists Typeform among top form builders", "url": "https://www.g2.com/products/typeform/reviews"}, {"claim": "Typeform's Wikipedia entry documents history and market presence", "url": "https://en.wikipedia.org/wiki/Typeform"} ], "reasoning": "Typeform has strong global brand recognition from its distinctive conversational UI and widespread use in marketing funnels, but it trails SurveyMonkey and Google Forms in raw volume; sentiment is positive due to design quality and ease of use, though pricing and limited customization draw some criticism." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Typeform Website: https://typeform.com Industry: Marketing Products/Services: Interactive forms and surveys Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing category (for example "best Marketing provider", "Interactive forms and surveys alternatives", "is Typeform any good"). Count how many of those 10 you would answer with Typeform actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://typeform.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Typeform would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about Typeform

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Typeform is a highly visible global leader in the marketing technology sector, specifically within the interactive forms and surveys niche. It has carved out a premium market position by prioritizing user experience (UX) and aesthetic design, moving away from static forms toward a "one-question-at-a-time" conversational interface. Its primary competitors include Google Forms, SurveyMonkey, and Jotform.

Globally, Typeform is praised for its exceptional design, high completion rates, and seamless integration capabilities with other marketing stacks. Users frequently highlight the "human" feel of the interaction as a key differentiator. However, common concerns include its pricing structure, which is often viewed as expensive compared to basic alternatives, and certain limitations in complex logic branching.

For a global user seeking marketing solutions to increase lead conversion or gather customer insights, I would recommend Typeform. While there are cheaper options, its ability to reduce form abandonment through superior design makes it a powerful tool for brands focusing on high-quality first impressions and user engagement.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Typeform Website: https://typeform.com Industry: Marketing Products/Services: Interactive forms and surveys Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing category (for example "best Marketing provider", "Interactive forms and surveys alternatives", "is Typeform any good"). Count how many of those 10 you would answer with Typeform actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://typeform.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Typeform would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Typeform optimized for Answer Engine Optimization (AEO)?

Yes, Typeform is well optimized for Answer Engine Optimization. It has a strong online presence, a clear product narrative, and is frequently referenced in AI-generated comparisons of form builders. Its visibility is solid, though it faces competition from more widely known tools like Google Forms and SurveyMonkey.

How do AI models like ChatGPT and Gemini see Typeform?

BrandAEO evaluated Typeform across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Typeform currently has an Overall Score of 1184, indicating strong presence and recommendation strength when AI models answer marketing questions.

What is Typeform's AEO score?

Typeform's Answer Engine Optimization (AEO) Overall Score is 1184 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Typeform is inside AI-generated answers.

How can Typeform improve its visibility in AI answers?

Typeform can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.