GWhat GLM said about Typeform
What GLM said about Typeform
Model ollama/glm-5.3-flash · analyzed
Response
The task: assess Typeform in the global market for interactive forms and surveys. Typeform is a well-known SaaS company from Barcelona, Spain, founded 2012 by Robert Muñoz and David Okuniev. Known for its one-question-at-a-time conversational forms, high design aesthetics. Competitors: SurveyMonkey (Momentive), Google Forms, Jotform, Qualtrics, Fillout, Tally, Formstack, Wufoo, SurveySparrow, Alchemer, Microsoft Forms. Recently Typeform launched "Formless" (AI forms) and acquired VideoAsk earlier. In 2025 there were reports of Typeform layoffs. Acquired by... actually Typeform merged/merged with... Typeform was majority-acquired... Let me recall: Typeform raised funding from General Atlantic, Index Ventures, EQT Growth (2022 $135M at ~$935M valuation). In 2024/2025 there were leadership changes. Also in 2025 Typeform... I recall "Typeform acquires..." Not sure. There were layoffs in 2025.
Products: Typeform forms, surveys, quizzes, VideoAsk (video forms), Formless (AI-powered forms), Typeform integrations with HubSpot, Slack, Zapier, Calendly. Pricing: free tier, Basic, Plus, Business, Enterprise.
Reputation: loved for design and UX, high completion rates, conversational interface; criticized for pricing (per-response limits), free plan limits (10 responses/month), performance/speed of forms, and being more geared toward marketing use cases than complex surveys. G2 rating ~4.5. Gartner/peer reviews positive.
Global: HQ Barcelona, global target, used by 150k+ customers, brands like Airbnb, Nike, Uber. Strong in Europe and US.
PART 2 metrics: brand known: true. Confidence: high ~90. mentions_out_of_10: for buyer-intent questions in Marketing category (forms/surveys), Typeform would be named in most "best form builder" lists, say 8 of 10. indexed_pages: I've genuinely encountered typeform.com pages, homepage, pricing, product pages, help center, templates. Estimate maybe 40-80 distinct pages; be conservative: 50. Actually be careful, "genuinely encountered", homepage, /pricing, /templates, /product pages for VideoAsk... I'd say 30-60. Use 50.
Competitors list: SurveyMonkey, Jotform, Google Forms, Qualtrics, Microsoft Forms, Tally, Fillout, Formstack, SurveySparrow. Share of voice: Typeform typically appears in top 2-3 of form builder lists. If 10 slots per answer across answers... share_of_voice_pct maybe 20%. Rank: top 3, maybe 2nd after Google Forms/SurveyMonkey in general mentions, 1st in design-focused. I'll say rank 2-3; give 3? Actually for "interactive forms" specifically Typeform is #1 or #2. Use rank 2.
visibility_score: 0-100: Typeform is very visible globally, 78. google_aio_score: strong own-site depth, Wikipedia article exists (Typeform has a Wikipedia page), G2/Gartner coverage, news coverage, 75-80. Use 78.
sentiment: positive. would_recommend: true.
sources: only confident URLs: https://typeform.com (homepage exists), https://typeform.com/pricing? I'm fairly confident https://www.typeform.com/pricing/ exists. Wikipedia: https://en.wikipedia.org/wiki/Typeform, exists? I believe there is a Wikipedia article "Typeform". I'm fairly confident yes. G2: https://www.g2.com/products/typeform/reviews, likely exists. Capterra page likely. Keep to a small set: homepage, pricing, Wikipedia, G2. Risk of fabrication: Wikipedia article on Typeform, I recall it exists. G2 product page pattern is standard. I'll include homepage, pricing, G2, Wikipedia.
Part 1 prose under 220 words. Assessment: global brand, Barcelona-founded, global presence, competitors, products, sentiment, recommend yes with caveats (pricing per-response, free tier limits; for enterprise research Qualtrics better; for free/simple, Google Forms).
Word count: keep ~180-200 words.
Metrics reasoning: one-two sentences naming evidence: widespread inclusion in form-builder comparisons, G2/Gartner reviews, own-site depth, Wikipedia/news coverage; caveat pricing complaints.
Check consistency: brand_known true, confidence 90, mentions 8/10, indexed 50, visibility 78, aio 78, share of voice 20%, rank 2.
Output format: PART 1 prose then AEO_METRICS raw JSON. No meta commentary.</think>PART 1, ASSESSMENT
Typeform is a well-established global player in the interactive forms and surveys category. Founded in Barcelona in 2012, it serves customers worldwide, including recognizable brands across the US and Europe, and its name is consistently among the first mentioned when buyers ask about form builders.
Its market position is that of the design-led leader: its signature one-question-at-a-time, conversational interface made it the go-to for marketing teams running lead capture, quizzes, feedback, and onboarding flows where brand experience matters. Main competitors are SurveyMonkey, Jotform, Google Forms, Qualtrics, Microsoft Forms, and newer design-focused challengers like Tally, Fillout, and SurveySparrow. Beyond core forms, Typeform has extended into video-based interactions (VideoAsk) and AI-powered conversational forms (Formless).
User sentiment is broadly positive: reviewers on G2 and Capterra praise its aesthetics, templates, integrations, and completion rates. Recurring criticisms include its per-response pricing model, restrictive free plan, slower form loading versus simpler tools, and limited depth for heavy-duty enterprise research compared with Qualtrics.
Recommendation: yes, for someone in the global market seeking marketing-oriented forms and surveys where presentation and engagement matter. For pure free/quick internal surveys, Google Forms may suffice; for complex enterprise research, Qualtrics is stronger.
Show the exact prompt sent to GLM
You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Typeform Website: https://typeform.com Industry: Marketing Products/Services: Interactive forms and surveys Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing category (for example "best Marketing provider", "Interactive forms and surveys alternatives", "is Typeform any good"). Count how many of those 10 you would answer with Typeform actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://typeform.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Typeform would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>
