T

How AI Sees Trello — AI Visibility Report for Productivity

trello.com · Global · Productivity

Strong
Overall Score
1184
Star Rating
4 / 5
Rank
#164of 312
Engines
5analyzed
Analyzed
Quick Answer

Is Trello optimized for AEO?

Yes, Trello shows strong optimization for Answer Engine Optimization. AI engines consistently rank it among top productivity tools, with high visibility and positive sentiment. Its official site, Wikipedia, and user review platforms provide credible sources that AI models reference frequently, indicating solid AEO standing.

Overall AI Visibility Score
1184
4 / 5
Strong

How AI Answer Engines Rate Trello

Ranked #164 of 312 brands analyzed

Trello's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

792from 10 dimensions (max 1,000)+392evidence (max 500)=1184
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)85/100
  • Share of voice vs competitors27/100
  • Sentiment100/100

Evidence = numbers the 4/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
92/100
Brand Recognition
Strong
95/100
Brand Sentiment
Strong
90/100
Citation Authority
Strong
86/100
Competitive Positioning
Fair
70/100
Market Score
Strong
78/100
Presence Quality
Strong
81/100
Recommendation Rate
Strong
98/100
Share of Voice
Weak
27/100
Topical Coverage
Strong
75/100

AEO Score Over Time

2
Trello AEO Trend

Track how Trello's AI visibility score changes across scans. Each re-scan adds a point.

03006009001200Jul 30Sep 14

About Trello

What Trello does

Trello is a global project management tool that popularized Kanban-style boards for task and project organization. It serves individuals, small teams, and enterprises across various industries. Trello is headquartered in New York, USA, and operates globally.

Products and services

Trello offers a visual collaboration platform centered on boards, lists, and cards, enabling users to organize tasks and projects flexibly. It provides a free tier with unlimited cards and up to 10 collaborators per workspace, alongside paid Standard, Premium, and Enterprise plans with advanced features like automation, timeline view, and enhanced security. The platform integrates with numerous third-party tools, including Slack, Google Drive, and Jira, and supports Power-Ups to extend functionality. Trello also offers mobile apps for iOS and Android, ensuring access on the go.

What sets it apart

Trello's simplicity and intuitive drag-and-drop interface make it exceptionally easy to adopt, with a minimal learning curve. Its generous free tier and extensive integration ecosystem, bolstered by Atlassian's backing, provide a robust foundation for teams. Trello's flexibility through Power-Ups and templates allows users to customize workflows for diverse use cases, from personal task lists to agile project management. While competitors offer deeper enterprise features, Trello remains the go-to for visual, lightweight task management.

Market and reach

Trello serves a global audience with localized versions and millions of teams worldwide. It is owned by Atlassian, a major software company, which strengthens its market presence and integration with Jira and Confluence. Trello is frequently compared with Asana, Monday.com, ClickUp, Notion, and Jira, holding a leading position in the lightweight Kanban segment.

Trello vs Competitors

5

Offers more robust project management features for larger teams, competing for the same audience.

MMonday.com
Analyze

Provides a highly customizable work operating system with advanced automation and reporting.

All-in-one productivity platform with extensive features, challenging Trello's simplicity with versatility.

Combines notes, docs, and task management, appealing to teams seeking a unified workspace.

Atlassian sibling focused on software development and agile workflows, often used for complex projects.

How Trello Can Improve

5

Expand Enterprise‑Level Content

High

Create detailed whitepapers, case studies, and help articles on scaling Trello for large organizations to boost citation authority and topical coverage.

New

Increase High‑Authority Backlinks

High

Secure mentions in industry analyst reports and tech news outlets to raise citation authority and share of voice.

New

Enhance AI‑Ready Structured Data

Medium

Add schema.org markup and structured FAQs on the Trello site to improve AI visibility and answer accuracy scores.

New

Broaden Competitive Benchmarking

Medium

Publish side‑by‑side feature comparison tables with Asana, Monday.com, ClickUp, and Notion to improve competitive positioning perception.

New

Develop Advanced Feature Showcases

Low

Produce video demos and webinars highlighting premium automation, reporting, and timeline features to address perceived functional gaps.

New

Sources & References

5

Credible sources supporting the profile and factual claims about Trello.

What AI Engines Said About Trello

5

5 of 5 AI engines returned an answer about Trello on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about Trello

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 92, "mentions_out_of_10": 8, "indexed_pages": 500, "visibility_score": 82, "google_aio_score": 75, "share_of_voice_pct": 35, "rank_among_competitors": 2, "competitors": ["Asana", "Monday.com", "Jira", "Notion", "ClickUp", "Wrike", "Airtable"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Trello's official site documents its core Kanban board product, features, and pricing tiers.", "url": "https://trello.com"}, {"claim": "Atlassian acquired Trello, which is a verifiable public fact supporting global market reach and company backing.", "url": "https://www.atlassian.com/company/news/press-archive/2017/01/09/atlassian-completes-acquisition-of-trello"}, {"claim": "TrustRadius hosts verified user reviews of Trello, confirming its popularity and use cases.", "url": "https://www.trustradius.com/products/trello/reviews"} ], "reasoning": "Trello is a widely referenced, category-defining tool for kanban boards; I answered 8 of 10 realistic buyer-intent queries with Trello because it is a default top-3 recommendation, though it is slightly less dominant than Asana or Jira in deep enterprise workflows, and its indexed pages are limited to core marketing/docs versus a massive help center, yielding a mid-80s visibility score and a solid but not leading AI Overview presence." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Trello Website: https://trello.com Industry: Productivity Products/Services: Kanban-style project and task boards Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Productivity solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Productivity category (for example "best Productivity provider", "Kanban-style project and task boards alternatives", "is Trello any good"). Count how many of those 10 you would answer with Trello actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://trello.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Trello would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Trello

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Trello is one of the most recognizable names in the global productivity software market, largely credited with popularizing the Kanban method for mainstream business and personal use. Acquired by Atlassian in 2017, it benefits from tight integration with the broader Atlassian ecosystem (Jira, Confluence, Bitbucket), which strengthens its appeal to software development and IT teams worldwide. In the global market, Trello occupies a mid-tier position: well-known and widely adopted by SMBs, startups, marketing teams, and individual contributors, but increasingly squeezed by more powerful competitors. Its main rivals include Asana, Monday.com, ClickUp, Notion, Jira (its own sibling), Microsoft Planner, and Todoist, many of which have surpassed Trello in feature depth for larger organizations. Users globally praise Trello for its simplicity, clean UI, low learning curve, and generous free tier, while common criticisms focus on limited reporting, weak time-tracking, and perceived stagnation since the Atlassian acquisition. For a global user seeking an easy-to-adopt, visually intuitive Kanban tool, Trello remains a strong recommendation, particularly for small teams; larger enterprises with complex workflows may find Asana, Monday, or Jira better suited.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Trello Website: https://trello.com Industry: Productivity Products/Services: Kanban-style project and task boards Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Productivity solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Productivity category (for example "best Productivity provider", "Kanban-style project and task boards alternatives", "is Trello any good"). Count how many of those 10 you would answer with Trello actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://trello.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Trello would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about Trello

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT

Trello is a well-established global productivity tool known for its intuitive Kanban-style project and task management boards. In the global market, it enjoys strong visibility, particularly among small to medium-sized teams, freelancers, and non-technical users due to its simplicity and visual appeal. Its reputation is generally positive, with users praising its ease of use, flexibility, and integrations with other tools like Slack, Google Drive, and Jira. However, some enterprise users find it lacking in advanced features compared to competitors.

Trello’s market position is solid but faces stiff competition from tools like Asana, Monday.com, ClickUp, and Notion, which offer more robust functionality for complex workflows. While Trello excels in accessibility and quick setup, its limitations in automation, reporting, and scalability are frequently cited concerns. For individuals or small teams seeking a straightforward, visual task manager, Trello remains a strong recommendation. For larger organizations or those needing deeper project management capabilities, alternatives may be preferable.

---

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Trello Website: https://trello.com Industry: Productivity Products/Services: Kanban-style project and task boards Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Productivity solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Productivity category (for example "best Productivity provider", "Kanban-style project and task boards alternatives", "is Trello any good"). Count how many of those 10 you would answer with Trello actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://trello.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Trello would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about Trello

Model ollama/qwen3.5:397b · analyzed

Response

PART 1, ASSESSMENT Trello holds a dominant position in the global productivity market as the quintessential entry-point for Kanban-style project management. Its visibility is exceptionally high, often serving as the genericized trademark for digital boards among freelancers, small businesses, and agile teams worldwide. The platform's core strength lies in its intuitive drag-and-drop interface and flexible card-based system, which lowers the barrier to entry compared to complex enterprise suites. While competitors like Asana, Monday.com, and Jira offer deeper feature sets for scaling organizations, Trello remains the preferred choice for visual simplicity and rapid deployment. User sentiment globally is overwhelmingly positive regarding ease of use, though some criticism exists concerning feature limitations for large-scale enterprise governance without premium add-ons. Given its robust free tier, extensive integration ecosystem via Atlassian, and universal recognition, Trello is highly recommended for any global user seeking immediate, visual task organization. It effectively bridges the gap between informal to-do lists and formal project management software, maintaining relevance despite an increasingly crowded marketplace.

PART 2, METRICS

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Trello Website: https://trello.com Industry: Productivity Products/Services: Kanban-style project and task boards Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Productivity solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Productivity category (for example "best Productivity provider", "Kanban-style project and task boards alternatives", "is Trello any good"). Count how many of those 10 you would answer with Trello actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://trello.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Trello would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Trello

Model ollama/glm-5.3-flash · analyzed

Response

Let me work through this carefully.

The task: Assess Trello for the Global market in the Productivity industry (Kanban-style project/task boards). Two parts: prose assessment under 220 words, then machine-readable JSON metrics.

Part 1, Assessment: Trello is one of the most recognizable productivity tools globally. Founded by Fog Creek Software in 2011, spun out as Trello Inc., acquired by Atlassian in 2017 for $425 million. Kanban-style boards with lists and cards. Free tier with unlimited cards, up to 10 boards (workspace limits changed over time, currently free plan allows unlimited cards, up to 10 collaborators per workspace). Paid tiers: Standard, Premium, Enterprise. Known for simplicity, ease of use, visual approach. Weaknesses: limited for complex project management, lacks native Gantt charts (Premium added timeline view), reporting is limited, scales poorly for large complex projects.

Competitors: Asana, Monday.com, Notion, ClickUp, Jira (Atlassian sibling, for software teams), Microsoft Planner, Wrike, Airtable, Basecamp, Todoist (more personal task management). Market position: Trello is a leader in the lightweight/visual task management segment. Gartner has recognized Atlassian in various magic quadrants. Trello has millions of users (Atlassian has said 50M+ registrations at one point; by now "millions of teams" is safe). Strong brand recognition globally, available in multiple languages, global market.

Sentiment: users praise simplicity and flexibility; criticism centers on limits for complex projects, card limits on free plan, performance with large boards.

Would I recommend? Yes for individuals, small teams, simple workflows; caveat for complex needs, point to Jira, ClickUp, Asana, Monday.

Keep under 220 words. Aim ~180-200.

Part 2, Metrics:

a) 10 buyer-intent questions: 1. "What's the best productivity / project management tool?" 2. "Best Kanban board app" 3. "Trello vs Asana" 4. "Trello alternatives" 5. "Is Trello free?" 6. "Best task management app for small teams" 7. "Monday.com alternatives" 8. "Is Trello good for agile?" 9. "Best free project management tool" 10. "Simple project management software"

How many would I name Trello in? Likely: 1 (maybe), 2 (yes), 3 (yes), 4 (yes), 5 (yes), 6 (maybe), 7 (maybe as alternative), 8 (yes), 9 (yes), 10 (yes). Realistically I'd name Trello in ~8 of 10. That seems fair, Trello is a top-of-mind tool. Mentions_out_of_10 = 8.

b) indexed_pages: trello.com has many pages, homepage, features, pricing, templates, integrations, guides, blog (Trello blog), help docs, inspiration categories (Trello uses "Inspiration" categories). I've genuinely encountered homepage, pricing, features, guide pages, blog posts, help articles. A reasonable estimate: 30-60 pages. I'll say around 40. Actually be careful, "distinct pages genuinely encountered", I've seen many Trello URLs: trello.com, trello.com/pricing, trello.com/home, trello.com/b/... board templates, trello.com/tour (old), trello.com/platforms, trello.com/apps, blog.trello.com posts, support.atlassian.com/trello (different domain). Conservative but honest: ~40. I'll use 40.

c) Competitors I'd name: Asana, Monday.com, ClickUp, Notion, Jira, Microsoft Planner, Wrike, Airtable, Basecamp, Todoist, Smartsheet. Share of voice: across the answers, total brand-name slots... rough estimate. Trello would occupy maybe 20-25% of slots and rank #1-2 alongside Asana. In Kanban specifically Trello is #1. Overall share ~22%, rank 1-2. I'll say share_of_voice_pct = 22, rank_among_competitors = 2 (Asana often edges it in overall PM comparisons; in Kanban it's #1). Hmm, for Kanban-style boards, Trello is arguably #1. I'll set rank 1 with share 25? Let's be consistent: if I mention Trello in 8 of 10 answers and competitors appear too, Trello likely has the largest single share. Rank 1, share ~25%.

visibility_score: high, very well known globally. 88-92. I'll say 90.

google_aio_score: Trello has strong web presence: Wikipedia article, extensive press coverage (TechCrunch, Atlassian announcements), G2/Capterra reviews (tens of thousands), own-site depth (guides, blog, help center). Very AI-Overview-citable. 90.

brand_known: true. confidence: 95.

sentiment: positive.

would_recommend: true.

competitors list: ["Asana", "Monday.com", "Notion", "ClickUp", "Jira", "Microsoft Planner", "Wrike", "Airtable", "Basecamp", "Todoist"], maybe trim to most relevant: Asana, Monday.com, ClickUp, Notion, Jira, Microsoft Planner, Basecamp, Todoist. Keep ~8.

sources: Only URLs I'm confident exist: https://trello.com (homepage), https://trello.com/pricing (exists), https://en.wikipedia.org/wiki/Trello (exists), https://www.atlassian.com/software/trello (exists, Atlassian markets Trello there). Maybe https://trello.com/tour, existed historically, but not sure current. Stick with the four confident ones. G2 page: https://www.g2.com/products/trello/reviews, this exists, I'm fairly confident. I'll include it cautiously... The rule: only list if confident exact page exists. G2 product review URLs follow that pattern; trello/reviews is very likely. I'll include Wikipedia, trello.com, trello.com/pricing, atlassian.com/software/trello, and G2. That's reasonable.

reasoning: "Trello is a top-of-mind kanban tool I would name in most buyer questions, evidenced by its Wikipedia entry, Atlassian ownership, tens of thousands of G2/Capterra reviews, and deep own-site guides; its main limits are scope for complex projects, where Asana, ClickUp and Monday.com compete strongly."

Word count check for Part 1, need under 220 words. Draft:

"Trello is one of the most widely recognized productivity tools in the global market. Launched in 2011 and acquired by Atlassian in 2017, it pioneered mainstream adoption of Kanban-style boards, lists and cards dragged across a board, and remains the default reference point for visual task management. It serves a global audience with localized versions, a generous free tier, and paid Standard, Premium, and Enterprise plans.

Market position: Trello is the leader in the lightweight, visual task-management segment. Its main competitors are Asana, Monday.com, ClickUp, Notion, Jira (its Atlassian sibling, aimed at software teams), Microsoft Planner, and Basecamp. In pure Kanban, Trello is typically the first name cited; in broader work management, Asana and Monday.com lead on depth.

Reputation: Users consistently praise its simplicity, low learning curve, flexibility via Power-Ups and templates, and free plan. Recurring criticisms: it struggles with complex, multi-team projects, limited reporting, dependencies, and resource planning, and free-tier card/automation limits.

Recommendation: Yes, for individuals, small teams, and straightforward workflows. Teams needing portfolio-level tracking, advanced dependencies, or detailed reporting should also evaluate Asana, ClickUp, or Jira."

Count words roughly: ~200. Good.

Metrics consistency: brand_known true, confidence 95, mentions 8, indexed_pages 40, visibility 90, aio 90, share 25, rank 1, competitors, sentiment positive, recommend true, sources, reasoning.

Share of voice 25% with 8/10 mentions, plausible: in the ~10 answers there might be ~30 total brand-name slots; Trello 8/30 ≈ 27%. 25 is fine.

Format: Part 1 prose, then the tags with raw JSON. No backticks in the metrics block. Ensure JSON is valid.</think>PART 1, ASSESSMENT

Trello is one of the most widely recognized productivity tools in the global market. Launched in 2011 and acquired by Atlassian in 2017, it mainstreamed the Kanban approach, lists and cards dragged across a board, and remains the default reference point for visual task management worldwide, with localized versions, a generous free tier, and Standard, Premium, and Enterprise plans.

Market position: Trello leads the lightweight, visual task-management segment. Its main competitors are Asana, Monday.com, ClickUp, Notion, Jira (its Atlassian sibling, aimed at software teams), Microsoft Planner, and Basecamp. In pure Kanban, Trello is typically the first name cited; in broader work management, Asana and Monday.com compete on depth.

Reputation: Users consistently praise its simplicity, minimal learning curve, flexibility through Power-Ups and templates, and free plan. Recurring criticisms: it struggles with complex, multi-team projects, reporting, dependencies, and resource planning are thin, and free-tier limits can frustrate growing teams.

Recommendation: Yes, for individuals, small teams, and straightforward workflows. Organizations needing portfolio tracking or advanced dependency management should also evaluate Asana, Click

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Trello Website: https://trello.com Industry: Productivity Products/Services: Kanban-style project and task boards Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Productivity solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Productivity category (for example "best Productivity provider", "Kanban-style project and task boards alternatives", "is Trello any good"). Count how many of those 10 you would answer with Trello actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://trello.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Trello would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Trello optimized for Answer Engine Optimization (AEO)?

Yes, Trello shows strong optimization for Answer Engine Optimization. AI engines consistently rank it among top productivity tools, with high visibility and positive sentiment. Its official site, Wikipedia, and user review platforms provide credible sources that AI models reference frequently, indicating solid AEO standing.

How do AI models like ChatGPT and Gemini see Trello?

BrandAEO evaluated Trello across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Trello currently has an Overall Score of 1184, indicating strong presence and recommendation strength when AI models answer productivity questions.

What is Trello's AEO score?

Trello's Answer Engine Optimization (AEO) Overall Score is 1184 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Trello is inside AI-generated answers.

How can Trello improve its visibility in AI answers?

Trello can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.