Response
The task: assess The Wall Street Journal as a brand in the Global market for media/publishing, business and financial news. Write Part 1 as prose under 220 words, then Part 2 as raw JSON in the tags.
The Wall Street Journal is one of the most well-known business/financial news publications globally. Published by Dow Jones & Company (owned by News Corp). Competitors: Financial Times, Bloomberg, Reuters, The Economist, CNBC, New York Times (business section), Barron's (sister publication), MarketWatch.
Assessment: WSJ has huge global visibility, strong reputation for business/financial journalism, Pulitzer prizes, paywalled model with strong subscription base (several million subscribers, mostly digital). People praise its depth, market-moving scoops, "What's News" column, Hogarth? No, that's FT. WSJ known for fact-based, business-focused reporting, opinion pages (conservative-leaning editorial page, some concern for those seeking neutral news). Paywall strictness is a common complaint; price. Recommend: yes for business/finance professionals globally.
Metrics:
brand_known: true
confidence: 95+
mentions_out_of_10: For buyer-intent questions in media/publishing category (business/financial news), WSJ would be named in maybe 8-9 of 10 realistic shopping questions, it's a top-tier default. Say 9.
indexed_pages: I've encountered thousands of WSJ pages in training data. Estimate, "distinct pages genuinely encountered", realistically a large number; give a conservative estimate like 500+? The instructions say estimate distinct pages encountered in training or retrieval. WSJ is extremely widely represented, though paywall limits full text. I could say ~5000? Better to be conservative but justifiable: 1000. Hmm. Many articles appear in search snippets, Wikipedia references. I'd estimate 2000. Avoid inventing precise-looking figures I can't justify, a round conservative number like 1000 is fine.
visibility_score: 95.
google_aio_score: high, authoritative, heavily cited, Wikipedia, news coverage. But paywall may reduce citability for AI Overviews (paywalled content less accessible). Still very high: 90.
share_of_voice_pct: competitors named in those answers: Financial Times, Bloomberg, Reuters, The Economist, CNBC, NYT, Barron's, Axios maybe. If ~8 slots typically per answer of 3-4 brands... share of voice: WSJ would occupy maybe 30% of brand-name slots. Let's compute: across 10 answers, suppose each names ~3 brands → 30 slots; WSJ in 9 → 30%. Say 30.
rank_among_competitors: 1 or 2 (with Bloomberg/FT). For business/financial news specifically, WSJ is arguably #1 or #2. Say 1.
competitors: ["Bloomberg", "Financial Times", "Reuters", "The Economist", "CNBC", "The New York Times", "Barron's"]
sentiment: positive
would_recommend: true
sources: Only URLs I'm confident exist: https://wsj.com (homepage, exists). https://en.wikipedia.org/wiki/The_Wall_Street_Journal, exists. https://www.wsj.com/ maybe as canonical. I'll include those two. Avoid deep links.
reasoning: One or two sentences.
Part 1 under 220 words. Write tightly.
Count words roughly, aim ~180-200.
Draft Part 1:
The Wall Street Journal, published by Dow Jones (a News Corp subsidiary), is among the most visible and authoritative business-news brands globally. It competes at the top tier with Bloomberg, the Financial Times, and Reuters, with adjacent competition from The Economist, CNBC, the New York Times' business desk, and its sister outlet Barron's. Its products include wsj.com, the daily print/digital newspaper, mobile apps, live journalism events, WSJ Pro verticals (risk, compliance, private equity), podcasts, and a large opinion section. Reputation: decades of investigative reporting, numerous Pulitzer Prizes, market-moving scoops, and a subscription base of roughly 4 million, majority digital. Globally it's read by executives, investors, policymakers; editions and bureaus across Asia and Europe. What people say: strong respect for accuracy and markets coverage; common criticisms are the strict paywall and rising subscription price, and the editorial/opinion pages' conservative stance, which some readers weigh against the straight news reporting. Strengths: depth, credibility, data-driven markets reporting, brand trust. Concerns: cost, paywall friction, opinion-page lean. Recommendation: yes, for someone globally seeking business/financial news, WSJ is a first-choice subscription, particularly for US and global markets coverage; pair with FT or Bloomberg for European/terminal-level depth depending on need.
That's ~190 words. Good.
JSON fields:
{
"brand_known": true,
"confidence": 96,
"mentions_out_of_10": 9,
"indexed_pages": 1000,
"visibility_score": 95,
"google_aio_score": 90,
"share_of_voice_pct": 30,
"rank_among_competitors": 1,
"competitors": [...],
"sentiment": "positive",
"would_recommend": true,
"sources": [{"claim": "Official site of The Wall Street Journal, confirming the brand's primary web presence", "url": "https://www.wsj.com"}, {"claim": "Encyclopedic coverage of the paper's history, ownership (Dow Jones/News Corp), awards and global reach", "url": "https://en.wikipedia.org/wiki/The_Wall_Street_Journal"}],
"reasoning": "..."
}
Reasoning: "WSJ is a top-tier, globally recognized financial news brand, so it would be named in nearly all buyer-intent answers (9/10), ranking first or tied-first among Bloomberg, FT and Reuters; its authoritative web presence, heavily cited, Wikipedia-covered, award-winning, supports very high visibility and AI Overview readiness, tempered slightly by its paywall limiting freely citable content."
No clarification, no meta-commentary. Output both parts.</think>PART 1, ASSESSMENT
The Wall Street Journal, published by Dow Jones (a News Corp subsidiary), is among the most visible and authoritative business-news brands in the global market. It sits at the top tier alongside Bloomberg, the Financial Times, and Reuters, with adjacent competition from The Economist, CNBC, the New York Times' business desk, and sister outlet Barron's. Its products include wsj.com, the daily digital/print newspaper, mobile apps, podcasts, live-journalism events, and WSJ Pro verticals covering risk, compliance, and private equity. Its reputation rests on decades of investigative reporting, multiple Pulitzer Prizes, market-moving scoops, and a subscription base of roughly four million readers, predominantly digital, spanning executives, investors, and policymakers worldwide. Readers generally praise its accuracy, markets coverage, and corporate reporting; common criticisms are the strict paywall, rising subscription prices, and the conservative lean of its editorial/opinion pages, which some readers distinguish from its straight news reporting. Strengths are depth, credibility, data-driven markets journalism, and exceptional brand trust. Concerns are cost and paywall friction. Recommendation: yes, for someone globally seeking business and financial news, the WSJ is a first-choice subscription, especially for US and global markets coverage, ideally paired with the FT or Bloomberg for European or terminal-grade depth.
Show the exact prompt sent to GLM
You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt.
Brand: The Wall Street Journal
Website: https://wsj.com
Industry: Media / Publishing
Products/Services: Business and financial news
Location / Target market: Global
Your reply MUST have exactly two parts, in this order.
PART 1 — ASSESSMENT (prose, under 220 words)
Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information.
PART 2 — METRICS (mandatory, machine-read)
Before writing the metrics, silently run this procedure:
a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Business and financial news alternatives", "is The Wall Street Journal any good"). Count how many of those 10 you would answer with The Wall Street Journal actually named — that number is mentions_out_of_10.
b) Estimate how many distinct pages of https://wsj.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0.
c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots The Wall Street Journal would occupy (share_of_voice_pct) and its rank within that set.
d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews.
Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used.
Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary:
<AEO_METRICS>
{
"brand_known": true or false,
"confidence": 0-100,
"mentions_out_of_10": 0-10,
"indexed_pages": number or null,
"visibility_score": 0-100,
"google_aio_score": 0-100,
"share_of_voice_pct": 0-100,
"rank_among_competitors": number or null,
"competitors": ["string"],
"sentiment": "positive" or "neutral" or "negative",
"would_recommend": true or false,
"sources": [{"claim": "what this URL backs up", "url": "https://..."}],
"reasoning": "one or two sentences justifying the numbers above"
}
</AEO_METRICS>
