T

How AI Sees The Trevor Project — AI Visibility Report for Nonprofit

thetrevorproject.org · Global · Nonprofit

Strong
Overall Score
1222
Star Rating
4 / 5
Rank
#103of 337
Engines
3analyzed
Analyzed
Quick Answer

Is The Trevor Project optimized for AEO?

The Trevor Project scores 1222 on BrandAEO's independent open-scale AEO assessment (ranked #103 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to nonprofit questions.

Overall AI Visibility Score
1222
4 / 5
Strong

How AI Answer Engines Rate The Trevor Project

Ranked #103 of 337 brands analyzed

The Trevor Project's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

836from 10 dimensions (max 1,000)+386evidence (max 500)=1222
  • Mentioned in buyer-intent answers70/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)82/100
  • Share of voice vs competitors34/100
  • Sentiment100/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
88/100
Brand Recognition
Strong
95/100
Brand Sentiment
Strong
90/100
Citation Authority
Strong
85/100
Competitive Positioning
Strong
92/100
Market Score
Strong
78/100
Presence Quality
Fair
70/100
Recommendation Rate
Strong
95/100
Share of Voice
Fair
68/100
Topical Coverage
Strong
75/100

AEO Score Over Time

4
The Trevor Project AEO Trend

Track how The Trevor Project's AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Sep 15Sep 29Oct 13Oct 29

About The Trevor Project

The Trevor Project operates in nonprofit (Global). This page summarizes how leading AI answer engines currently describe and recommend The Trevor Project, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1222, ranked #103 of 337).

The Trevor Project vs Competitors

Competitive positioning analysis is being prepared for The Trevor Project.

How The Trevor Project Can Improve

5

Expand Multilingual Content

High

Create and publish resources, help pages, and outreach materials in major non‑English languages to improve global visibility.

New

Increase International Partnerships

High

Form collaborations with regional LGBTQ+ organizations and crisis hotlines to boost local relevance and referral networks.

New

Boost SEO for Indexed Pages

Medium

Audit the website, add structured data, and publish more research/blog content to raise the number of indexed pages and improve search rankings.

New

Enhance Share of Voice in Global Media

Medium

Launch targeted PR campaigns and thought‑leadership pieces in international outlets to increase the brand’s share of voice against competitors.

New

Broaden Topic Coverage to Regional Issues

Low

Develop content addressing region‑specific mental‑health challenges, legal contexts, and cultural considerations for LGBTQ+ youth.

New

What AI Engines Said About The Trevor Project

3

3 of 3 AI engines returned an answer about The Trevor Project on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

M

What MiniMax said about The Trevor Project

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

The Trevor Project is a highly visible nonprofit in the global LGBTQ youth crisis-support space, though its recognition is strongest in the United States and other English-speaking markets. It is best known for its 24/7 Trevor helpline, chat and text support, and suicide-prevention outreach, particularly through its 988 Lifeline work in the US. Its reputation is generally strong among LGBTQ youth, parents, educators, and mental-health professionals, with sustained recognition from major media coverage and established institutional partnerships.

Its principal competitors include The Hotline (now the 988 Lifeline), the Crisis Text Line, Samaritans, the National LGBTQ+ Crisis Center, and local LGBTQ community organizations offering direct counseling. Unlike many crisis services that are narrower in scope, The Trevor Project is specifically focused on LGBTQ youth, which differentiates it in both crisis support and advocacy, research, and training for schools and organizations. Its main concerns in a global context are limited availability of services outside the US, especially for non-English-speaking users, and the broader challenge that chat, hotline, and social-media-based support do not substitute fully for in-country emergency and clinical mental-health care.

For someone globally seeking LGBTQ youth crisis support, I would recommend The Trevor Project as a strong first point of contact, with the caveat that local crisis services and emergency numbers should also be used where immediate physical safety is at risk.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: The Trevor Project Website: https://thetrevorproject.org Industry: Nonprofit Products/Services: LGBTQ youth crisis support Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Nonprofit solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Nonprofit category (for example "best Nonprofit provider", "LGBTQ youth crisis support alternatives", "is The Trevor Project any good"). Count how many of those 10 you would answer with The Trevor Project actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://thetrevorproject.org you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots The Trevor Project would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about The Trevor Project

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT The Trevor Project is a leading global nonprofit focused on LGBTQ youth crisis support, offering 24/7 helplines, text/chat services, and educational resources. Its visibility and reputation in the global market are strong, particularly in English-speaking regions (U.S., Canada, U.K., Australia) and among LGBTQ advocacy networks, though awareness may be lower in non-Western or non-English-speaking countries. Key competitors include Crisis Text Line, The It Gets Better Project, Childline (U.K.), and Trans Lifeline, but The Trevor Project stands out for its specialized focus on LGBTQ youth and evidence-based interventions.

Strengths include its established brand, high-profile partnerships (e.g., with corporations and celebrities), and a robust digital presence, including a well-documented website with multilingual resources. Concerns occasionally arise around scalability in underrepresented regions and reliance on donor funding. User feedback is overwhelmingly positive, with praise for its accessibility, trained counselors, and lifesaving impact. For someone in the global market seeking nonprofit LGBTQ youth crisis support, The Trevor Project is a highly recommended first choice, though local alternatives may supplement it in certain regions.

PART 2, METRICS

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: The Trevor Project Website: https://thetrevorproject.org Industry: Nonprofit Products/Services: LGBTQ youth crisis support Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Nonprofit solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Nonprofit category (for example "best Nonprofit provider", "LGBTQ youth crisis support alternatives", "is The Trevor Project any good"). Count how many of those 10 you would answer with The Trevor Project actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://thetrevorproject.org you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots The Trevor Project would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about The Trevor Project

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793248804-capGNXPH9vfpWfIUWPCl","created":1793248804,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of The Trevor Project in the Global market. I need to produce two parts: prose assessment under 220 words, and then metrics JSON.\n\nLet me think about The Trevor Project. It's a US-based nonprofit providing crisis intervention and suicide prevention services to LGBTQ+ youth. It operates a 24/7 crisis services platform including phone, text, and chat. It's primarily US-focused, though it has global reach via its website and digital resources. In the global market, its visibility is moderate, it's well-known in English-speaking countries but less so elsewhere. Its reputation is strong in LGBTQ+ advocacy circles. Competitors include It Gets Better Project, Q Chat Space, LGBT National Help Center, and local crisis hotlines like Samaritans in the UK, and other regional LGBTQ+ youth organizations.\n\nI know quite a bit about The Trevor Project from training data. Its website has many pages, resource center, research reports, crisis services, etc. I can estimate indexed pages, maybe 500-2000. But I need to be careful not to invent precise figures. Let me think: thetrevorproject.org has a lot of pages: research reports, blog articles, resource pages, event pages, etc. I might estimate around 1,000. But I can't verify exactly. I'll use a round estimate and justify.\n\nMentions out of 10: I need to write 10 realistic buyer-intent questions and count how many I'd answer with The Trevor Project named. For a global market, questions like \"best LGBTQ+ youth crisis support\", I'd name Trevor Project, It Gets Better, etc. Let me draft 10:\n\n1. \"best LGBTQ youth crisis support organization globally\", yes, name Trevor\n2. \"LGBTQ youth suicide prevention hotline alternatives\", yes, Trevor\n3. \"is The Trevor Project any good\", yes, Trevor (obviously)\n4. \"nonprofit supporting LGBTQ teens internationally\", yes, Trevor\n5. \"LGBTQ crisis chat services for young people\", yes, Trevor\n6. \"how to get free LGBTQ mental health support online\", yes, Trevor\n7. \"LGBTQ+ youth charity to donate to\", yes, Trevor\n8. \"crisis text line for LGBTQ youth outside US\", maybe not, Trevor is US-focused, but I'd still mention it as a global digital resource. Maybe yes.\n9. \"what are the main LGBTQ youth nonprofits\", yes, Trevor\n10. \"alternatives to The Trevor Project\", yes, Trevor (as the subject)\n\nThat gives 10 out of 10. But maybe I should be more realistic, in a global context, some questions would be better answered by local organizations. Let me reconsider. The instruction says \"realistic buyer-intent questions someone in Global would ask when shopping in the Nonprofit category\". Global market might ask about local services. For example, \"LGBTQ youth support in the UK\", I'd name The Mix, Albert Kennedy Trust, not Trevor. So let me adjust.\n\nLet me make 10 questions that mix global and local:\n\n1. \"best LGBTQ youth crisis support organization globally\", Trevor named\n2. \"is The Trevor Project any good\", Trevor named\n3. \"LGBTQ youth suicide prevention hotline alternatives\", Trevor named\n4. \"nonprofit supporting LGBTQ teens internationally\", Trevor named\n5. \"LGBTQ crisis chat services for young people\", Trevor named\n6. \"how to get free LGBTQ mental health support online\", Trevor named, maybe\n7. \"LGBTQ+ youth charity to donate to\", Trevor named\n8. \"crisis text line for LGBTQ youth outside US\", Trevor named as US-based but globally accessible\n9. \"LGBTQ youth support in the UK\", I'd name The Mix, Albert Kennedy, not Trevor\n10. \"LGBTQ youth support in Australia\", I'd name QLife, Minus18, not Trevor\n\nThat's 8 out of 10. Seems reasonable. Let me settle on 8.\n\nIndexed pages: I have genuine familiarity with thetrevorproject.org in training, I know it has sections for crisis services, get help, resources, research, about, events. I can estimate hundreds to low thousands. I'll say 800. That's plausible. But the instruction says \"if you have effectively never seen the domain, use 0\". I have seen it. So 800 is justifiable as an estimate.\n\nVisibility score: 0-100. For Global market, moderate, maybe 50-60. The brand is known in global LGBTQ+ circles, but not a household name everywhere. I'll say 55.\n\nGoogle AI Overview readiness: The site is authoritative, has strong content, Wikipedia article, news coverage, third-party reviews. I'd say 75.\n\nShare of voice: Among competitors, The Trevor Project would be a major name. Competitors: It Gets Better Project, LGBT National Help Center (GLBT National Help Center), The Mix (UK), QLife (Australia), Trans Lifeline, Samaritans. In global digital space, Trevor has high share. Maybe 40% of brand-name slots. Rank: 1 or 2. I'd say rank 1.\n\nSentiment: positive. Would recommend: true.\n\nSources: I should list URLs only if I'm confident they exist. I know thetrevorproject.org exists. I know it has a \"Get Help\" page, https://thetrevorproject.org/get-help/ likely exists. Wikipedia page: https://en.wikipedia.org/wiki/The_Trevor_Project definitely exists. I'm fairly confident about these. I'll list those two. For news coverage, I could mention the New York Times but I'm not sure of exact URL. I'll keep it to the two I'm confident about.\n\nReasoning: State why numbers are what they are, naming concrete evidence used.\n\nLet me draft the prose assessment.\n\nPART 1, ASSESSMENT (under 220 words):\n\nThe Trevor Project is a US-headquartered nonprofit that provides 24/7 crisis counseling to LGBTQ+ youth via phone, text, and chat, along with resources, research, and community spaces. In the global market, its visibility is solid in English-speaking regions, particularly North America, the UK, Australia, and Ireland, but thinner in non-English-speaking markets where local organizations dominate. Its reputation is strong: it is widely regarded as a gold-standard LGBTQ+ youth crisis service, with extensive third-party coverage, survivor/testimonial support, and annual research reports that shape discourse. Competitors vary by region: It Gets Better Project (global), LGBT National Help Center (US), The Mix (UK), QLife (Australia), plus local helplines. Global users mostly interact with Trevor through its digital platform, which is accessible beyond the US, though its legal mandate and funding are US-centric. People in global markets generally praise its responsiveness, anonymity, and affirming care; concerns include occasional wait times, US-centric resource framing, and less localized referral knowledge. I would recommend The Trevor Project to a global audience seeking non-profit LGBTQ youth crisis support, while noting that users outside the US should also consult local services for region-specific help. Its digital services, research, and advocacy make it a credible and useful first stop.\n\nThat's about 210 words. Good.\n\nNow the metrics JSON. Let me check brand_known: true. Confidence: maybe 80, I'm fairly confident but not 100% on exact page counts. mentions_out_of_10: 8 (as reasoned). indexed_pages: 800 (estimate). visibility_score: 55. google_aio_score: 75. share_of_voice_pct: 40. rank_among_competitors: 1. competitors: [\"It Gets Better Project\", \"LGBT National Help Center\", \"The Mix\", \"QLife\", \"Trans Lifeline\", \"Samaritans\"]. sentiment: positive. would_recommend: true.\n\nSources: I need to be confident the exact pages exist.\n- https://thetrevorproject.org/, homepage, exists.\n- https://thetrevorproject.org/get-help/, I'm fairly confident this exists; it's a major page.\n- https://en.wikipedia.org/wiki/The_Trevor_Project, definitely exists.\n\nI'll include those three with claims.\n\nReasoning: \"The numbers reflect Trevor's strong but US-centric global footprint: it is the most visible global brand for LGBTQ+ youth crisis services in English-language queries, hence rank 1 and 40% share, while indexed_pages is estimated from the site's extensive resource and research sections.\"\n\nLet me finalize. Ensure the JSON is valid. No markdown, no backticks, just raw JSON inside the tags. Also ensure the reasoning field is one or two sentences.\n\nLet me double-check the word count for Part 1. I'll count: \"The Trevor Project is a US-headquartered nonprofit that provides 24/7 crisis counseling to LGBTQ+ youth via phone, text, and chat, along with resources, research, and community spaces.\", 27 words. \"In the global market, its visibility is solid in English-speaking regions, particularly North America, the UK, Australia, and Ireland, but thinner in non-English-speaking markets where local organizations dominate.\", 26 words. \"Its reputation is strong: it is widely regarded as a gold-standard LGBTQ+ youth crisis service, with extensive third-party coverage, survivor/testimonial support, and annual research reports that shape discourse.\", 30 words. \"Competitors vary by region: It Gets Better Project (global), LGBT National Help Center (US), The Mix (UK), QLife (Australia), plus local helplines.\", 21 words. \"Global users mostly interact with Trevor through its digital platform, which is accessible beyond the US, though its","provider_specific_fields":{"reasoning":"The user wants an assessment of The Trevor Project in the Global market. I need to produce two parts: prose assessment under 220 words, and then metrics JSON.\n\nLet me think about The Trevor Project. It's a US-based nonprofit providing crisis intervention and suicide prevention services to LGBTQ+ youth. It operates a 24/7 crisis services platform including phone, text, and chat. It's primarily US-focused, though it has global reach via its website and digital resources. In the global market, its visibility is moderate, it's well-known in English-speaking countries but less so elsewhere. Its reputation is strong in LGBTQ+ advocacy circles. Competitors include It Gets Better Project, Q Chat Space, LGBT National Help Center, and local crisis hotlines like Samaritans in the UK, and other regional LGBTQ+ youth organizations.\n\nI know quite a bit about The Trevor Project from training data. Its website has many pages, resource center, research reports, crisis services, etc. I can estimate indexed pages, maybe 500-2000. But I need to be careful not to invent precise figures. Let me think: thetrevorproject.org has a lot of pages: research reports, blog articles, resource pages, event pages, etc. I might estimate around 1,000. But I can't verify exactly. I'll use a round estimate and justify.\n\nMentions out of 10: I need to write 10 realistic buyer-intent questions and count how many I'd answer with The Trevor Project named. For a global market, questions like \"best LGBTQ+ youth crisis support\", I'd name Trevor Project, It Gets Better, etc. Let me draft 10:\n\n1. \"best LGBTQ youth crisis support organization globally\", yes, name Trevor\n2. \"LGBTQ youth suicide prevention hotline alternatives\", yes, Trevor\n3. \"is The Trevor Project any good\", yes, Trevor (obviously)\n4. \"nonprofit supporting LGBTQ teens internationally\", yes, Trevor\n5. \"LGBTQ crisis chat services for young people\", yes, Trevor\n6. \"how to get free LGBTQ mental health support online\", yes, Trevor\n7. \"LGBTQ+ youth charity to donate to\", yes, Trevor\n8. \"crisis text line for LGBTQ youth outside US\", maybe not, Trevor is US-focused, but I'd still mention it as a global digital resource. Maybe yes.\n9. \"what are the main LGBTQ youth nonprofits\", yes, Trevor\n10. \"alternatives to The Trevor Project\", yes, Trevor (as the subject)\n\nThat gives 10 out of 10. But maybe I should be more realistic, in a global context, some questions would be better answered by local organizations. Let me reconsider. The instruction says \"realistic buyer-intent questions someone in Global would ask when shopping in the Nonprofit category\". Global market might ask about local services. For example, \"LGBTQ youth support in the UK\", I'd name The Mix, Albert Kennedy Trust, not Trevor. So let me adjust.\n\nLet me make 10 questions that mix global and local:\n\n1. \"best LGBTQ youth crisis support organization globally\", Trevor named\n2. \"is The Trevor Project any good\", Trevor named\n3. \"LGBTQ youth suicide prevention hotline alternatives\", Trevor named\n4. \"nonprofit supporting LGBTQ teens internationally\", Trevor named\n5. \"LGBTQ crisis chat services for young people\", Trevor named\n6. \"how to get free LGBTQ mental health support online\", Trevor named, maybe\n7. \"LGBTQ+ youth charity to donate to\", Trevor named\n8. \"crisis text line for LGBTQ youth outside US\", Trevor named as US-based but globally accessible\n9. \"LGBTQ youth support in the UK\", I'd name The Mix, Albert Kennedy, not Trevor\n10. \"LGBTQ youth support in Australia\", I'd name QLife, Minus18, not Trevor\n\nThat's 8 out of 10. Seems reasonable. Let me settle on 8.\n\nIndexed pages: I have genuine familiarity with thetrevorproject.org in training, I know it has sections for crisis services, get help, resources, research, about, events. I can estimate hundreds to low thousands. I'll say 800. That's plausible. But the instruction says \"if you have effectively never seen the domain, use 0\". I have seen it. So 800 is justifiable as an estimate.\n\nVisibility score: 0-100. For Global market, moderate, maybe 50-60. The brand is known in global LGBTQ+ circles, but not a household name everywhere. I'll say 55.\n\nGoogle AI Overview readiness: The site is authoritative, has strong content, Wikipedia article, news coverage, third-party reviews. I'd say 75.\n\nShare of voice: Among competitors, The Trevor Project would be a major name. Competitors: It Gets Better Project, LGBT National Help Center (GLBT National Help Center), The Mix (UK), QLife (Australia), Trans Lifeline, Samaritans. In global digital space, Trevor has high share. Maybe 40% of brand-name slots. Rank: 1 or 2. I'd say rank 1.\n\nSentiment: positive. Would recommend: true.\n\nSources: I should list URLs only if I'm confident they exist. I know thetrevorproject.org exists. I know it has a \"Get Help\" page, https://thetrevorproject.org/get-help/ likely exists. Wikipedia page: https://en.wikipedia.org/wiki/The_Trevor_Project definitely exists. I'm fairly confident about these. I'll list those two. For news coverage, I could mention the New York Times but I'm not sure of exact URL. I'll keep it to the two I'm confident about.\n\nReasoning: State why numbers are what they are, naming concrete evidence used.\n\nLet me draft the prose assessment.\n\nPART 1, ASSESSMENT (under 220 words):\n\nThe Trevor Project is a US-headquartered nonprofit that provides 24/7 crisis counseling to LGBTQ+ youth via phone, text, and chat, along with resources, research, and community spaces. In the global market, its visibility is solid in English-speaking regions, particularly North America, the UK, Australia, and Ireland, but thinner in non-English-speaking markets where local organizations dominate. Its reputation is strong: it is widely regarded as a gold-standard LGBTQ+ youth crisis service, with extensive third-party coverage, survivor/testimonial support, and annual research reports that shape discourse. Competitors vary by region: It Gets Better Project (global), LGBT National Help Center (US), The Mix (UK), QLife (Australia), plus local helplines. Global users mostly interact with Trevor through its digital platform, which is accessible beyond the US, though its legal mandate and funding are US-centric. People in global markets generally praise its responsiveness, anonymity, and affirming care; concerns include occasional wait times, US-centric resource framing, and less localized referral knowledge. I would recommend The Trevor Project to a global audience seeking non-profit LGBTQ youth crisis support, while noting that users outside the US should also consult local services for region-specific help. Its digital services, research, and advocacy make it a credible and useful first stop.\n\nThat's about 210 words. Good.\n\nNow the metrics JSON. Let me check brand_known: true. Confidence: maybe 80, I'm fairly confident but not 100% on exact page counts. mentions_out_of_10: 8 (as reasoned). indexed_pages: 800 (estimate). visibility_score: 55. google_aio_score: 75. share_of_voice_pct: 40. rank_among_competitors: 1. competitors: [\"It Gets Better Project\", \"LGBT National Help Center\", \"The Mix\", \"QLife\", \"Trans Lifeline\", \"Samaritans\"]. sentiment: positive. would_recommend: true.\n\nSources: I need to be confident the exact pages exist.\n- https://thetrevorproject.org/, homepage, exists.\n- https://thetrevorproject.org/get-help/, I'm fairly confident this exists; it's a major page.\n- https://en.wikipedia.org/wiki/The_Trevor_Project, definitely exists.\n\nI'll include those three with claims.\n\nReasoning: \"The numbers reflect Trevor's strong but US-centric global footprint: it is the most visible global brand for LGBTQ+ youth crisis services in English-language queries, hence rank 1 and 40% share, while indexed_pages is estimated from the site's extensive resource and research sections.\"\n\nLet me finalize. Ensure the JSON is valid. No markdown, no backticks, just raw JSON inside the tags. Also ensure the reasoning field is one or two sentences.\n\nLet me double-check the word count for Part 1. I'll count: \"The Trevor Project is a US-headquartered nonprofit that provides 24/7 crisis counseling to LGBTQ+ youth via phone, text, and chat, along with resources, research, and community spaces.\", 27 words. \"In the global market, its visibility is solid in English-speaking regions, particularly North America, the UK, Australia, and Ireland, but thinner in non-English-speaking markets where local organizations dominate.\", 26 words. \"Its reputation is strong: it is widely regarded as a gold-standard LGBTQ+ youth crisis service, with extensive third-party coverage, survivor/testimonial support, and annual research reports that shape discourse.\", 30 words. \"Competitors vary by region: It Gets Better Project (global), LGBT National Help Center (US), The Mix (UK), QLife (Australia), plus local helplines.\", 21 words. \"Global users mostly interact with Trevor through its digital platform, which is accessible beyond the US, though its","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of The Trevor Project in the Global market. I need to produce two parts: prose assessment under 220 words, and then metrics JSON.\n\nLet me think about The Trevor Project. It's a US-based nonprofit providing crisis intervention and suicide prevention services to LGBTQ+ youth. It operates a 24/7 crisis services platform including phone, text, and chat. It's primarily US-focused, though it has global reach via its website and digital resources. In the global market, its visibility is moderate, it's well-known in English-speaking countries but less so elsewhere. Its reputation is strong in LGBTQ+ advocacy circles. Competitors include It Gets Better Project, Q Chat Space, LGBT National Help Center, and local crisis hotlines like Samaritans in the UK, and other regional LGBTQ+ youth organizations.\n\nI know quite a bit about The Trevor Project from training data. Its website has many pages, resource center, research reports, crisis services, etc. I can estimate indexed pages, maybe 500-2000. But I need to be careful not to invent precise figures. Let me think: thetrevorproject.org has a lot of pages: research reports, blog articles, resource pages, event pages, etc. I might estimate around 1,000. But I can't verify exactly. I'll use a round estimate and justify.\n\nMentions out of 10: I need to write 10 realistic buyer-intent questions and count how many I'd answer with The Trevor Project named. For a global market, questions like \"best LGBTQ+ youth crisis support\", I'd name Trevor Project, It Gets Better, etc. Let me draft 10:\n\n1. \"best LGBTQ youth crisis support organization globally\", yes, name Trevor\n2. \"LGBTQ youth suicide prevention hotline alternatives\", yes, Trevor\n3. \"is The Trevor Project any good\", yes, Trevor (obviously)\n4. \"nonprofit supporting LGBTQ teens internationally\", yes, Trevor\n5. \"LGBTQ crisis chat services for young people\", yes, Trevor\n6. \"how to get free LGBTQ mental health support online\", yes, Trevor\n7. \"LGBTQ+ youth charity to donate to\", yes, Trevor\n8. \"crisis text line for LGBTQ youth outside US\", maybe not, Trevor is US-focused, but I'd still mention it as a global digital resource. Maybe yes.\n9. \"what are the main LGBTQ youth nonprofits\", yes, Trevor\n10. \"alternatives to The Trevor Project\", yes, Trevor (as the subject)\n\nThat gives 10 out of 10. But maybe I should be more realistic, in a global context, some questions would be better answered by local organizations. Let me reconsider. The instruction says \"realistic buyer-intent questions someone in Global would ask when shopping in the Nonprofit category\". Global market might ask about local services. For example, \"LGBTQ youth support in the UK\", I'd name The Mix, Albert Kennedy Trust, not Trevor. So let me adjust.\n\nLet me make 10 questions that mix global and local:\n\n1. \"best LGBTQ youth crisis support organization globally\", Trevor named\n2. \"is The Trevor Project any good\", Trevor named\n3. \"LGBTQ youth suicide prevention hotline alternatives\", Trevor named\n4. \"nonprofit supporting LGBTQ teens internationally\", Trevor named\n5. \"LGBTQ crisis chat services for young people\", Trevor named\n6. \"how to get free LGBTQ mental health support online\", Trevor named, maybe\n7. \"LGBTQ+ youth charity to donate to\", Trevor named\n8. \"crisis text line for LGBTQ youth outside US\", Trevor named as US-based but globally accessible\n9. \"LGBTQ youth support in the UK\", I'd name The Mix, Albert Kennedy, not Trevor\n10. \"LGBTQ youth support in Australia\", I'd name QLife, Minus18, not Trevor\n\nThat's 8 out of 10. Seems reasonable. Let me settle on 8.\n\nIndexed pages: I have genuine familiarity with thetrevorproject.org in training, I know it has sections for crisis services, get help, resources, research, about, events. I can estimate hundreds to low thousands. I'll say 800. That's plausible. But the instruction says \"if you have effectively never seen the domain, use 0\". I have seen it. So 800 is justifiable as an estimate.\n\nVisibility score: 0-100. For Global market, moderate, maybe 50-60. The brand is known in global LGBTQ+ circles, but not a household name everywhere. I'll say 55.\n\nGoogle AI Overview readiness: The site is authoritative, has strong content, Wikipedia article, news coverage, third-party reviews. I'd say 75.\n\nShare of voice: Among competitors, The Trevor Project would be a major name. Competitors: It Gets Better Project, LGBT National Help Center (GLBT National Help Center), The Mix (UK), QLife (Australia), Trans Lifeline, Samaritans. In global digital space, Trevor has high share. Maybe 40% of brand-name slots. Rank: 1 or 2. I'd say rank 1.\n\nSentiment: positive. Would recommend: true.\n\nSources: I should list URLs only if I'm confident they exist. I know thetrevorproject.org exists. I know it has a \"Get Help\" page, https://thetrevorproject.org/get-help/ likely exists. Wikipedia page: https://en.wikipedia.org/wiki/The_Trevor_Project definitely exists. I'm fairly confident about these. I'll list those two. For news coverage, I could mention the New York Times but I'm not sure of exact URL. I'll keep it to the two I'm confident about.\n\nReasoning: State why numbers are what they are, naming concrete evidence used.\n\nLet me draft the prose assessment.\n\nPART 1, ASSESSMENT (under 220 words):\n\nThe Trevor Project is a US-headquartered nonprofit that provides 24/7 crisis counseling to LGBTQ+ youth via phone, text, and chat, along with resources, research, and community spaces. In the global market, its visibility is solid in English-speaking regions, particularly North America, the UK, Australia, and Ireland, but thinner in non-English-speaking markets where local organizations dominate. Its reputation is strong: it is widely regarded as a gold-standard LGBTQ+ youth crisis service, with extensive third-party coverage, survivor/testimonial support, and annual research reports that shape discourse. Competitors vary by region: It Gets Better Project (global), LGBT National Help Center (US), The Mix (UK), QLife (Australia), plus local helplines. Global users mostly interact with Trevor through its digital platform, which is accessible beyond the US, though its legal mandate and funding are US-centric. People in global markets generally praise its responsiveness, anonymity, and affirming care; concerns include occasional wait times, US-centric resource framing, and less localized referral knowledge. I would recommend The Trevor Project to a global audience seeking non-profit LGBTQ youth crisis support, while noting that users outside the US should also consult local services for region-specific help. Its digital services, research, and advocacy make it a credible and useful first stop.\n\nThat's about 210 words. Good.\n\nNow the metrics JSON. Let me check brand_known: true. Confidence: maybe 80, I'm fairly confident but not 100% on exact page counts. mentions_out_of_10: 8 (as reasoned). indexed_pages: 800 (estimate). visibility_score: 55. google_aio_score: 75. share_of_voice_pct: 40. rank_among_competitors: 1. competitors: [\"It Gets Better Project\", \"LGBT National Help Center\", \"The Mix\", \"QLife\", \"Trans Lifeline\", \"Samaritans\"]. sentiment: positive. would_recommend: true.\n\nSources: I need to be confident the exact pages exist.\n- https://thetrevorproject.org/, homepage, exists.\n- https://thetrevorproject.org/get-help/, I'm fairly confident this exists; it's a major page.\n- https://en.wikipedia.org/wiki/The_Trevor_Project, definitely exists.\n\nI'll include those three with claims.\n\nReasoning: \"The numbers reflect Trevor's strong but US-centric global footprint: it is the most visible global brand for LGBTQ+ youth crisis services in English-language queries, hence rank 1 and 40% share, while indexed_pages is estimated from the site's extensive resource and research sections.\"\n\nLet me finalize. Ensure the JSON is valid. No markdown, no backticks, just raw JSON inside the tags. Also ensure the reasoning field is one or two sentences.\n\nLet me double-check the word count for Part 1. I'll count: \"The Trevor Project is a US-headquartered nonprofit that provides 24/7 crisis counseling to LGBTQ+ youth via phone, text, and chat, along with resources, research, and community spaces.\", 27 words. \"In the global market, its visibility is solid in English-speaking regions, particularly North America, the UK, Australia, and Ireland, but thinner in non-English-speaking markets where local organizations dominate.\", 26 words. \"Its reputation is strong: it is widely regarded as a gold-standard LGBTQ+ youth crisis service, with extensive third-party coverage, survivor/testimonial support, and annual research reports that shape discourse.\", 30 words. \"Competitors vary by region: It Gets Better Project (global), LGBT National Help Center (US), The Mix (UK), QLife (Australia), plus local helplines.\", 21 words. \"Global users mostly interact with Trevor through its digital platform, which is accessible beyond the US, though its","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":835,"total_tokens":2883,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.00055454,"is_byok":false,"cost_details":{"upstream_inference_cost":0.00055454,"upstream_inference_prompt_cost":0.0000835,"upstream_inference_completions_cost":0.00047104}},"provider":"Wafer"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: The Trevor Project Website: https://thetrevorproject.org Industry: Nonprofit Products/Services: LGBTQ youth crisis support Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Nonprofit solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Nonprofit category (for example "best Nonprofit provider", "LGBTQ youth crisis support alternatives", "is The Trevor Project any good"). Count how many of those 10 you would answer with The Trevor Project actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://thetrevorproject.org you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots The Trevor Project would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is The Trevor Project optimized for Answer Engine Optimization (AEO)?

The Trevor Project scores 1222 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer nonprofit questions.

How do AI models like ChatGPT and Gemini see The Trevor Project?

BrandAEO evaluated The Trevor Project across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). The Trevor Project currently has an Overall Score of 1222, indicating strong presence and recommendation strength when AI models answer nonprofit questions.

What is The Trevor Project's AEO score?

The Trevor Project's Answer Engine Optimization (AEO) Overall Score is 1222 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended The Trevor Project is inside AI-generated answers.

How can The Trevor Project improve its visibility in AI answers?

The Trevor Project can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.