T

How AI Sees The New York Times — AI Visibility Report for Media / Publishing

nytimes.com · Global · Media / Publishing

Strong
Overall Score
1329
Star Rating
5 / 5
Rank
#16of 337
Engines
3analyzed
Analyzed
Quick Answer

Is The New York Times optimized for AEO?

The New York Times scores 1329 on BrandAEO's independent open-scale AEO assessment (ranked #16 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to media / publishing questions.

Overall AI Visibility Score
1329
5 / 5
Excellent

How AI Answer Engines Rate The New York Times

Ranked #16 of 337 brands analyzed

The New York Times's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

914from 10 dimensions (max 1,000)+415evidence (max 500)=1329
  • Mentioned in buyer-intent answers90/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)92/100
  • Share of voice vs competitors33/100
  • Sentiment100/100

Evidence = numbers the 3/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
93/100
Brand Recognition
Strong
98/100
Brand Sentiment
Strong
95/100
Citation Authority
Strong
92/100
Competitive Positioning
Strong
94/100
Market Score
Strong
90/100
Presence Quality
Strong
88/100
Recommendation Rate
Strong
99/100
Share of Voice
Strong
85/100
Topical Coverage
Strong
80/100

AEO Score Over Time

4
The New York Times AEO Trend

Track how The New York Times's AI visibility score changes across scans. Each re-scan adds a point.

033867510131350Sep 15Sep 29Oct 13Oct 27

About The New York Times

The New York Times operates in media / publishing (Global). This page summarizes how leading AI answer engines currently describe and recommend The New York Times, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1329, ranked #16 of 337).

The New York Times vs Competitors

Competitive positioning analysis is being prepared for The New York Times.

How The New York Times Can Improve

5

Localize Content for Non‑English Audiences

High

Create and promote multilingual editions and region‑specific newsletters to improve penetration in Asia, Latin America, and Africa.

New

Introduce Tiered or Freemium Access

High

Develop a limited‑free tier or metered paywall to lower entry barriers while still driving subscriptions.

New

Enhance AI‑Friendly Metadata

Medium

Add structured data (schema.org) for articles, podcasts, and product pages to boost AI visibility and citation accuracy.

New

Monitor and Counter Perceived Bias

Medium

Implement a transparent bias‑audit dashboard and highlight diverse global reporting to improve sentiment in emerging markets.

New

Expand Print & Physical Distribution Partnerships

Low

Partner with international distributors and boutique newsstands to increase physical presence in key global cities.

New

What AI Engines Said About The New York Times

3

3 of 3 AI engines returned an answer about The New York Times on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

Q

What Qwen said about The New York Times

Model ollama/qwen3.5:397b · analyzed

Response

PART 1, ASSESSMENT The New York Times holds a dominant position in the global media landscape, recognized widely as a benchmark for journalistic integrity and depth. Its visibility is exceptionally high, transcending US borders to serve millions of international digital subscribers. In the Media / Publishing industry, it competes primarily with The Wall Street Journal, The Washington Post, and The Guardian. Users globally often cite its investigative reporting and comprehensive coverage as key strengths, though some note the subscription paywall as a barrier compared to free alternatives. Perception varies by region; while revered in Western democracies, access is restricted in some authoritarian regimes. Concerns occasionally arise regarding perceived political bias, yet its award-winning newsroom maintains significant trust. The product suite includes digital news, games, cooking, and print editions. For anyone in the Global market seeking reliable Media / Publishing solutions, specifically credible news consumption, The New York Times is highly recommended. Its transition to a digital subscription model has been industry-defining, proving sustainable where others struggled. Despite competition from broadcast and digital-native outlets, its brand equity remains unparalleled in print-derived digital news.

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: The New York Times Website: https://nytimes.com Industry: Media / Publishing Products/Services: Digital and print news subscription Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Digital and print news subscription alternatives", "is The New York Times any good"). Count how many of those 10 you would answer with The New York Times actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://nytimes.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots The New York Times would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about The New York Times

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

The New York Times stands as one of the most visible and reputable news brands globally, with its reputation built on 170+ years of journalism and aggressive digital transformation. In global markets, it commands significant recognition among educated, English-speaking audiences and increasingly non-English readers through localized editions and international coverage. Its market position is premium: positioned above most digital news outlets but competing with global entities like BBC News, The Guardian, Reuters, and The Washington Post for international subscribers, plus regional powerhouses like Le Monde, Süddeutsche Zeitung, and Nikkei in their respective markets.

The core product, digital and print news subscriptions augmented by features like Cooking, Games, and Wirecutter, translates reasonably well globally, though print delivery is limited outside major metropolitan areas. Global consumers frequently cite The Times' investigative depth and cultural authority as strengths; concerns center on paywall restrictiveness, perceived U.S.-centric editorial framing on international issues, and pricing relative to local alternatives. The brand's 2020s subscriber growth demonstrates global appetite, though penetration remains uneven outside Anglophone markets and Western Europe.

I would recommend it for users prioritizing depth, investigative rigor, and lifestyle features in English; for those seeking local perspective, lower cost, or non-English content, alternatives may serve better.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: The New York Times Website: https://nytimes.com Industry: Media / Publishing Products/Services: Digital and print news subscription Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Digital and print news subscription alternatives", "is The New York Times any good"). Count how many of those 10 you would answer with The New York Times actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://nytimes.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots The New York Times would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about The New York Times

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT The New York Times (NYT) is one of the most recognizable and reputable media brands globally, particularly in the digital and print news subscription space. Its visibility is high in English-speaking markets (North America, Europe, Australia) and among global elites, though penetration varies in non-English regions. The NYT is widely regarded as a leader in investigative journalism, long-form reporting, and digital innovation, with a reputation for credibility and depth, though some critics argue it leans toward a Western-centric perspective. Its market position is strong among premium news providers, competing directly with The Washington Post, The Guardian, The Wall Street Journal, BBC News, and Financial Times, as well as digital-native outlets like The Atlantic and Reuters.

The NYT’s core product is its subscription model, offering digital-only or bundled digital/print access, with additional revenue from crossword puzzles, cooking, and audio journalism. In the global market, it is praised for its rigorous fact-checking, multimedia storytelling, and adaptability to digital trends (e.g., podcasts, newsletters). However, concerns include its paywall limiting access for non-subscribers, occasional accusations of bias, and competition from free or ad-supported alternatives (e.g., Al Jazeera, Bloomberg, or local news outlets). For those seeking high-quality, in-depth journalism with a global lens, the NYT is a top recommendation, though cost and regional relevance may deter some users.

---

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: The New York Times Website: https://nytimes.com Industry: Media / Publishing Products/Services: Digital and print news subscription Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Digital and print news subscription alternatives", "is The New York Times any good"). Count how many of those 10 you would answer with The New York Times actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://nytimes.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots The New York Times would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is The New York Times optimized for Answer Engine Optimization (AEO)?

The New York Times scores 1329 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer media / publishing questions.

How do AI models like ChatGPT and Gemini see The New York Times?

BrandAEO evaluated The New York Times across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). The New York Times currently has an Overall Score of 1329, indicating strong presence and recommendation strength when AI models answer media / publishing questions.

What is The New York Times's AEO score?

The New York Times's Answer Engine Optimization (AEO) Overall Score is 1329 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended The New York Times is inside AI-generated answers.

How can The New York Times improve its visibility in AI answers?

The New York Times can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.