S

How AI Sees Sotheby’s International Realty — AI Visibility Report for Real Estate

sothebysrealty.com · Global · Real Estate

Strong
Overall Score
1145
Star Rating
4 / 5
Rank
#182of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Sotheby’s International Realty optimized for AEO?

Sotheby’s International Realty scores 1145 on BrandAEO's independent open-scale AEO assessment (ranked #182 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to real estate questions.

Overall AI Visibility Score
1145
4 / 5
Strong

How AI Answer Engines Rate Sotheby’s International Realty

Ranked #182 of 337 brands analyzed

Sotheby’s International Realty's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

758from 10 dimensions (max 1,000)+387evidence (max 500)=1145
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)82/100
  • Share of voice vs competitors25/100
  • Sentiment100/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
80/100
Brand Recognition
Strong
95/100
Brand Sentiment
Strong
85/100
Citation Authority
Weak
30/100
Competitive Positioning
Strong
80/100
Market Score
Strong
88/100
Presence Quality
Strong
75/100
Recommendation Rate
Strong
100/100
Share of Voice
Fair
55/100
Topical Coverage
Fair
70/100

AEO Score Over Time

4
Sotheby’s International Realty AEO Trend

Track how Sotheby’s International Realty's AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Sep 15Sep 29Oct 13Oct 27

About Sotheby’s International Realty

Sotheby’s International Realty operates in real estate (Global). This page summarizes how leading AI answer engines currently describe and recommend Sotheby’s International Realty, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1145, ranked #182 of 337).

Sotheby’s International Realty vs Competitors

Competitive positioning analysis is being prepared for Sotheby’s International Realty.

How Sotheby’s International Realty Can Improve

5

Improve Citation Depth

High

Integrate verifiable sources and concrete page counts from Sotheby's official site to boost citation authority.

New

Increase Share of Voice

High

Adjust response patterns to prioritize Sotheby's mentions over competitors in relevant luxury real‑estate queries.

New

Expand Niche Topic Coverage

Medium

Add content on emerging topics such as green luxury real estate and digital property tours to broaden topical coverage.

New

Validate Indexed Page Estimates

Medium

Conduct a systematic crawl of sothebysrealty.com to obtain accurate indexed page counts for future metrics.

New

Refine Presence Quality

Low

Enhance the depth and specificity of AI answers with more detailed property examples and market data.

New

What AI Engines Said About Sotheby’s International Realty

3

2 of 3 AI engines returned an answer about Sotheby’s International Realty on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

Q

What Qwen said about Sotheby’s International Realty

No data

Model ollama/qwen3.5:397b · analyzed

Response

Qwen returned no answer for Sotheby’s International Realty on this run — the model was temporarily unavailable. It is excluded from the scored dimensions rather than counted as a negative signal.

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Sotheby’s International Realty Website: https://sothebysrealty.com Industry: Real Estate Products/Services: Luxury property sales worldwide Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Luxury property sales worldwide alternatives", "is Sotheby’s International Realty any good"). Count how many of those 10 you would answer with Sotheby’s International Realty actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://sothebysrealty.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Sotheby’s International Realty would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Sotheby’s International Realty

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793062504-PTeKd7eMXIrAC8QvpNId","created":1793062504,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user is asking me to act as an AI answer engine and provide an assessment of Sotheby's International Realty, followed by a metrics block in JSON.\n\nLet me structure my response carefully according to the prompt's requirements.\n\nFirst, let me assess what I know about Sotheby's International Realty. They are a luxury real estate brokerage, affiliated with the famous Sotheby's auction house brand. They operate globally, selling high-end properties around the world. Their website is sothebysrealty.com.\n\nThe brand is well-known in the luxury real estate segment. In the Global market, their visibility is high within the ultra-luxury niche. Competitors include Christie's International Real Estate, Knight Frank, Savills, Coldwell Banker Global Luxury (now part of Anywhere), and local high-end brokerages.\n\nThe prompt says: \"Your reply MUST have exactly two parts, in this order.\" So I need:\n- PART 1, ASSESSMENT (prose, under 220 words)\n- PART 2, METRICS (wrapped in tags)\n\nI need to emit PART 2 wrapped in tags: . The JSON should be raw only, no markdown, no backticks, no commentary.\n\nLet me plan the response:\n\nPART 1, ASSESSMENT (under 220 words)\n\nSotheby's International Realty is a leading global luxury real estate brand. Its reputation is strong, leveraging the Sotheby's auction house heritage. In the global market, it's perceived as prestigious and credible. Its market position is top-tier, alongside Christie's International Real Estate and Knight Frank. People in the global luxury segment see it as a gateway to exclusive properties. Strengths: brand prestige, global network, marketing expertise. Concerns: high fees, price point selection, and the limited scope of service for non-luxury clients. Recommendation: Yes, for those seeking luxury property sales worldwide.\n\nLet me count the words to keep under 220 words.\n\nPART 2, METRICS\n\nNow let me run the silent procedure:\n\na) 10 realistic buyer-intent questions for the Global Real Estate category:\n1. \"best luxury real estate agency in the world\"\n2. \"luxury property sales worldwide alternatives\"\n3. \"is Sotheby's International Realty any good\"\n4. \"high-end real estate listings Paris London New York\"\n5. \"reputable international property consultants\"\n6. \"where to list a $50 million villa\"\n7. \"premier global property brokerage firms\"\n8. \"top estate agents for overseas buyers\"\n9. \"luxury homes for sale by top agencies\"\n10. \"Sotheby's realty vs Christie's real estate review\"\n\nNow, how many of these 10 would I answer with Sotheby's International Realty actually named?\n- Q1: Yes, I'd name Sotheby's. (1)\n- Q2: Yes, Sotheby's would be mentioned among alternatives/options. (2)\n- Q3: Yes, the brand is named in the query itself, and I'd answer about them. (3)\n- Q4: Yes, Sotheby's would come to mind for high-end listings. (4)\n- Q5: Yes, Sotheby's would be a top name. (5)\n- Q6: Yes, Sotheby's is a candidate. (6)\n- Q7: Yes, definitely a premier brokerage. (7)\n- Q8: Yes, I'd name them. (8)\n- Q9: Yes, top agencies would include Sotheby's. (9)\n- Q10: Yes, the query mentions them, so they'd be named. (10)\n\nSo mentions_out_of_10 = 10. Hmm, but is that too generous? The prompt says \"Count how many of those 10 you would answer with Sotheby’s International Realty actually named\". I think 8-10 is realistic given the brand's prominence. Let me say 10 is fine, but perhaps 9 to be cautious. Actually, given that the brand is globally recognized and I'd name it in most luxury real estate queries, I'll go with 10. But wait, for visibility to be high, mentions_out_of_10 should be high. Let me be consistent: Sotheby's is highly visible in luxury real estate, so 9 or 10.\n\nb) indexed_pages: How many distinct pages of https://sothebysrealty.com have I genuinely encountered? I have training knowledge of the site as a major global real estate platform with property listings. I know it has property listing pages, agency info, global presence pages, etc. I cannot give a precise number, but I have encountered the domain. The instructions say \"if you have effectively never seen the domain, use 0\". I have seen/known about it, but I don't have a precise count of distinct pages. I think I can estimate in the hundreds or thousands. However, the rule says \"Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I cannot precisely count, but I can estimate a range. Given the site is a large listing platform, I'd estimate thousands of pages. But I can't justify a specific number like 10,000. I could use a conservative estimate such as 5,000, but is that \"precise-looking\"? I could say 5000 or null.\n\nActually, the rule is \"Estimate how many distinct pages ... you have genuinely encountered in training or retrieval, that is indexed_pages.\" Since I can't genuinely enumerate them, but I know the site exists and has lots of listings, I might estimate. The instruction says estimates are allowed (\"estimate\"). But \"Never invent precise-looking figures you cannot justify\". I think a reasonable estimate for a global real estate site with thousands of listings would be 5,000+ pages. But to be safe, I could put a number like 2000 or 5000.\n\nHmm. Let me think. The JSON schema allows null. To be fully compliant with \"if you genuinely cannot estimate a field, use null\", I might use null for indexed_pages. But the example says \"If you have effectively never seen the domain, use 0\". I have encountered the domain in training (knowing its structure, property listings, etc.). But I cannot verify distinct pages. I think using a modest estimate like 3000 is justifiable as a rough estimate for a large listing site. But is that inventing a precise-looking figure? I think it's acceptable as an estimate. Alternatively, I can use null. Let me consider the consistent picture: indexed_pages being null doesn't harm anything, but a high visibility_score with null indexed_pages is fine because indexed_pages is about my genuine encounter. Actually, the reasoning field must justify.\n\nLet me revise: Given I know sothebysrealty.com as a well-known, large luxury real estate platform with many property listings and city pages, I have \"genuinely encountered\" the domain in training. I can estimate hundreds or thousands. I'll estimate 1000 as a conservative but justifiable number for distinct listing and city pages. Hmm, \"precise-looking figure\", 1000 looks precise. But \"estimate\" is in the instructions. I'll use 1000 maybe? Or 2500? I think I should be honest: large real estate sites typically have many pages: each property listing is a page, plus area guides, agents, etc. Sotheby's has thousands of listings. I'll estimate 5000. Actually, let me use a more modest and defensible 2000.\n\nWait, the rule says \"estimate how many distinct pages ... you have genuinely encountered\". I can't distinguish \"genuinely encountered\" from \"inferred\". To be safe and honest, I'll set indexed_pages to null and explain in reasoning that I cannot verify exact page counts, but the domain is well-established. Hmm, but visibility_score doesn't depend on indexed_pages directly.\n\nLet me reconsider the style of the audit. The audit values internal consistency and not fabricating. I think the safest is to give indexed_pages as an estimate or null. Since I genuinely have training knowledge of the site but cannot count pages, I'll provide a moderate estimate like 5000. The instruction: \"if you genuinely cannot estimate a field, use null\". I can estimate (a rough number) but cannot cite it. I think giving a rough estimate is OK. I'll go with 5000 and justify it in reasoning as a typical scale for a global listing platform.\n\nHmm, but is 5000 \"genuinely encountered\"? In training, I likely encountered many examples. I think it's reasonable. Let me use 5000.\n\nc) Competitors: Christie's International Real Estate, Knight Frank, Savills, Coldwell Banker Global Luxury, Engel & Völkers, Berkshire Hathaway HomeServices (less luxury-focused), and maybe Douglas Elliman for NY. Top competitors in the global luxury real estate: Knight Frank, Savills, Christie's International Real Estate, Engel & Völkers, Coldwell Banker Global Luxury.\n\nShare of voice: If I name Sotheby's among, say, 5 competitors, and Sotheby's is the most prominent, share_of_voice_pct would be high. Let's say Sotheby's occupies 25-30% of brand-name slots in my answers. Actually, \"share of the total brand-name slots Sotheby’s International Realty would occupy\". In the 10 answers, if I name multiple competitors per answer, total slots might be, say, 30, and Sotheby's appears in 10 of them, so","provider_specific_fields":{"reasoning":"The user is asking me to act as an AI answer engine and provide an assessment of Sotheby's International Realty, followed by a metrics block in JSON.\n\nLet me structure my response carefully according to the prompt's requirements.\n\nFirst, let me assess what I know about Sotheby's International Realty. They are a luxury real estate brokerage, affiliated with the famous Sotheby's auction house brand. They operate globally, selling high-end properties around the world. Their website is sothebysrealty.com.\n\nThe brand is well-known in the luxury real estate segment. In the Global market, their visibility is high within the ultra-luxury niche. Competitors include Christie's International Real Estate, Knight Frank, Savills, Coldwell Banker Global Luxury (now part of Anywhere), and local high-end brokerages.\n\nThe prompt says: \"Your reply MUST have exactly two parts, in this order.\" So I need:\n- PART 1, ASSESSMENT (prose, under 220 words)\n- PART 2, METRICS (wrapped in tags)\n\nI need to emit PART 2 wrapped in tags: . The JSON should be raw only, no markdown, no backticks, no commentary.\n\nLet me plan the response:\n\nPART 1, ASSESSMENT (under 220 words)\n\nSotheby's International Realty is a leading global luxury real estate brand. Its reputation is strong, leveraging the Sotheby's auction house heritage. In the global market, it's perceived as prestigious and credible. Its market position is top-tier, alongside Christie's International Real Estate and Knight Frank. People in the global luxury segment see it as a gateway to exclusive properties. Strengths: brand prestige, global network, marketing expertise. Concerns: high fees, price point selection, and the limited scope of service for non-luxury clients. Recommendation: Yes, for those seeking luxury property sales worldwide.\n\nLet me count the words to keep under 220 words.\n\nPART 2, METRICS\n\nNow let me run the silent procedure:\n\na) 10 realistic buyer-intent questions for the Global Real Estate category:\n1. \"best luxury real estate agency in the world\"\n2. \"luxury property sales worldwide alternatives\"\n3. \"is Sotheby's International Realty any good\"\n4. \"high-end real estate listings Paris London New York\"\n5. \"reputable international property consultants\"\n6. \"where to list a $50 million villa\"\n7. \"premier global property brokerage firms\"\n8. \"top estate agents for overseas buyers\"\n9. \"luxury homes for sale by top agencies\"\n10. \"Sotheby's realty vs Christie's real estate review\"\n\nNow, how many of these 10 would I answer with Sotheby's International Realty actually named?\n- Q1: Yes, I'd name Sotheby's. (1)\n- Q2: Yes, Sotheby's would be mentioned among alternatives/options. (2)\n- Q3: Yes, the brand is named in the query itself, and I'd answer about them. (3)\n- Q4: Yes, Sotheby's would come to mind for high-end listings. (4)\n- Q5: Yes, Sotheby's would be a top name. (5)\n- Q6: Yes, Sotheby's is a candidate. (6)\n- Q7: Yes, definitely a premier brokerage. (7)\n- Q8: Yes, I'd name them. (8)\n- Q9: Yes, top agencies would include Sotheby's. (9)\n- Q10: Yes, the query mentions them, so they'd be named. (10)\n\nSo mentions_out_of_10 = 10. Hmm, but is that too generous? The prompt says \"Count how many of those 10 you would answer with Sotheby’s International Realty actually named\". I think 8-10 is realistic given the brand's prominence. Let me say 10 is fine, but perhaps 9 to be cautious. Actually, given that the brand is globally recognized and I'd name it in most luxury real estate queries, I'll go with 10. But wait, for visibility to be high, mentions_out_of_10 should be high. Let me be consistent: Sotheby's is highly visible in luxury real estate, so 9 or 10.\n\nb) indexed_pages: How many distinct pages of https://sothebysrealty.com have I genuinely encountered? I have training knowledge of the site as a major global real estate platform with property listings. I know it has property listing pages, agency info, global presence pages, etc. I cannot give a precise number, but I have encountered the domain. The instructions say \"if you have effectively never seen the domain, use 0\". I have seen/known about it, but I don't have a precise count of distinct pages. I think I can estimate in the hundreds or thousands. However, the rule says \"Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I cannot precisely count, but I can estimate a range. Given the site is a large listing platform, I'd estimate thousands of pages. But I can't justify a specific number like 10,000. I could use a conservative estimate such as 5,000, but is that \"precise-looking\"? I could say 5000 or null.\n\nActually, the rule is \"Estimate how many distinct pages ... you have genuinely encountered in training or retrieval, that is indexed_pages.\" Since I can't genuinely enumerate them, but I know the site exists and has lots of listings, I might estimate. The instruction says estimates are allowed (\"estimate\"). But \"Never invent precise-looking figures you cannot justify\". I think a reasonable estimate for a global real estate site with thousands of listings would be 5,000+ pages. But to be safe, I could put a number like 2000 or 5000.\n\nHmm. Let me think. The JSON schema allows null. To be fully compliant with \"if you genuinely cannot estimate a field, use null\", I might use null for indexed_pages. But the example says \"If you have effectively never seen the domain, use 0\". I have encountered the domain in training (knowing its structure, property listings, etc.). But I cannot verify distinct pages. I think using a modest estimate like 3000 is justifiable as a rough estimate for a large listing site. But is that inventing a precise-looking figure? I think it's acceptable as an estimate. Alternatively, I can use null. Let me consider the consistent picture: indexed_pages being null doesn't harm anything, but a high visibility_score with null indexed_pages is fine because indexed_pages is about my genuine encounter. Actually, the reasoning field must justify.\n\nLet me revise: Given I know sothebysrealty.com as a well-known, large luxury real estate platform with many property listings and city pages, I have \"genuinely encountered\" the domain in training. I can estimate hundreds or thousands. I'll estimate 1000 as a conservative but justifiable number for distinct listing and city pages. Hmm, \"precise-looking figure\", 1000 looks precise. But \"estimate\" is in the instructions. I'll use 1000 maybe? Or 2500? I think I should be honest: large real estate sites typically have many pages: each property listing is a page, plus area guides, agents, etc. Sotheby's has thousands of listings. I'll estimate 5000. Actually, let me use a more modest and defensible 2000.\n\nWait, the rule says \"estimate how many distinct pages ... you have genuinely encountered\". I can't distinguish \"genuinely encountered\" from \"inferred\". To be safe and honest, I'll set indexed_pages to null and explain in reasoning that I cannot verify exact page counts, but the domain is well-established. Hmm, but visibility_score doesn't depend on indexed_pages directly.\n\nLet me reconsider the style of the audit. The audit values internal consistency and not fabricating. I think the safest is to give indexed_pages as an estimate or null. Since I genuinely have training knowledge of the site but cannot count pages, I'll provide a moderate estimate like 5000. The instruction: \"if you genuinely cannot estimate a field, use null\". I can estimate (a rough number) but cannot cite it. I think giving a rough estimate is OK. I'll go with 5000 and justify it in reasoning as a typical scale for a global listing platform.\n\nHmm, but is 5000 \"genuinely encountered\"? In training, I likely encountered many examples. I think it's reasonable. Let me use 5000.\n\nc) Competitors: Christie's International Real Estate, Knight Frank, Savills, Coldwell Banker Global Luxury, Engel & Völkers, Berkshire Hathaway HomeServices (less luxury-focused), and maybe Douglas Elliman for NY. Top competitors in the global luxury real estate: Knight Frank, Savills, Christie's International Real Estate, Engel & Völkers, Coldwell Banker Global Luxury.\n\nShare of voice: If I name Sotheby's among, say, 5 competitors, and Sotheby's is the most prominent, share_of_voice_pct would be high. Let's say Sotheby's occupies 25-30% of brand-name slots in my answers. Actually, \"share of the total brand-name slots Sotheby’s International Realty would occupy\". In the 10 answers, if I name multiple competitors per answer, total slots might be, say, 30, and Sotheby's appears in 10 of them, so","reasoning_details":[{"type":"reasoning.text","text":"The user is asking me to act as an AI answer engine and provide an assessment of Sotheby's International Realty, followed by a metrics block in JSON.\n\nLet me structure my response carefully according to the prompt's requirements.\n\nFirst, let me assess what I know about Sotheby's International Realty. They are a luxury real estate brokerage, affiliated with the famous Sotheby's auction house brand. They operate globally, selling high-end properties around the world. Their website is sothebysrealty.com.\n\nThe brand is well-known in the luxury real estate segment. In the Global market, their visibility is high within the ultra-luxury niche. Competitors include Christie's International Real Estate, Knight Frank, Savills, Coldwell Banker Global Luxury (now part of Anywhere), and local high-end brokerages.\n\nThe prompt says: \"Your reply MUST have exactly two parts, in this order.\" So I need:\n- PART 1, ASSESSMENT (prose, under 220 words)\n- PART 2, METRICS (wrapped in tags)\n\nI need to emit PART 2 wrapped in tags: . The JSON should be raw only, no markdown, no backticks, no commentary.\n\nLet me plan the response:\n\nPART 1, ASSESSMENT (under 220 words)\n\nSotheby's International Realty is a leading global luxury real estate brand. Its reputation is strong, leveraging the Sotheby's auction house heritage. In the global market, it's perceived as prestigious and credible. Its market position is top-tier, alongside Christie's International Real Estate and Knight Frank. People in the global luxury segment see it as a gateway to exclusive properties. Strengths: brand prestige, global network, marketing expertise. Concerns: high fees, price point selection, and the limited scope of service for non-luxury clients. Recommendation: Yes, for those seeking luxury property sales worldwide.\n\nLet me count the words to keep under 220 words.\n\nPART 2, METRICS\n\nNow let me run the silent procedure:\n\na) 10 realistic buyer-intent questions for the Global Real Estate category:\n1. \"best luxury real estate agency in the world\"\n2. \"luxury property sales worldwide alternatives\"\n3. \"is Sotheby's International Realty any good\"\n4. \"high-end real estate listings Paris London New York\"\n5. \"reputable international property consultants\"\n6. \"where to list a $50 million villa\"\n7. \"premier global property brokerage firms\"\n8. \"top estate agents for overseas buyers\"\n9. \"luxury homes for sale by top agencies\"\n10. \"Sotheby's realty vs Christie's real estate review\"\n\nNow, how many of these 10 would I answer with Sotheby's International Realty actually named?\n- Q1: Yes, I'd name Sotheby's. (1)\n- Q2: Yes, Sotheby's would be mentioned among alternatives/options. (2)\n- Q3: Yes, the brand is named in the query itself, and I'd answer about them. (3)\n- Q4: Yes, Sotheby's would come to mind for high-end listings. (4)\n- Q5: Yes, Sotheby's would be a top name. (5)\n- Q6: Yes, Sotheby's is a candidate. (6)\n- Q7: Yes, definitely a premier brokerage. (7)\n- Q8: Yes, I'd name them. (8)\n- Q9: Yes, top agencies would include Sotheby's. (9)\n- Q10: Yes, the query mentions them, so they'd be named. (10)\n\nSo mentions_out_of_10 = 10. Hmm, but is that too generous? The prompt says \"Count how many of those 10 you would answer with Sotheby’s International Realty actually named\". I think 8-10 is realistic given the brand's prominence. Let me say 10 is fine, but perhaps 9 to be cautious. Actually, given that the brand is globally recognized and I'd name it in most luxury real estate queries, I'll go with 10. But wait, for visibility to be high, mentions_out_of_10 should be high. Let me be consistent: Sotheby's is highly visible in luxury real estate, so 9 or 10.\n\nb) indexed_pages: How many distinct pages of https://sothebysrealty.com have I genuinely encountered? I have training knowledge of the site as a major global real estate platform with property listings. I know it has property listing pages, agency info, global presence pages, etc. I cannot give a precise number, but I have encountered the domain. The instructions say \"if you have effectively never seen the domain, use 0\". I have seen/known about it, but I don't have a precise count of distinct pages. I think I can estimate in the hundreds or thousands. However, the rule says \"Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I cannot precisely count, but I can estimate a range. Given the site is a large listing platform, I'd estimate thousands of pages. But I can't justify a specific number like 10,000. I could use a conservative estimate such as 5,000, but is that \"precise-looking\"? I could say 5000 or null.\n\nActually, the rule is \"Estimate how many distinct pages ... you have genuinely encountered in training or retrieval, that is indexed_pages.\" Since I can't genuinely enumerate them, but I know the site exists and has lots of listings, I might estimate. The instruction says estimates are allowed (\"estimate\"). But \"Never invent precise-looking figures you cannot justify\". I think a reasonable estimate for a global real estate site with thousands of listings would be 5,000+ pages. But to be safe, I could put a number like 2000 or 5000.\n\nHmm. Let me think. The JSON schema allows null. To be fully compliant with \"if you genuinely cannot estimate a field, use null\", I might use null for indexed_pages. But the example says \"If you have effectively never seen the domain, use 0\". I have encountered the domain in training (knowing its structure, property listings, etc.). But I cannot verify distinct pages. I think using a modest estimate like 3000 is justifiable as a rough estimate for a large listing site. But is that inventing a precise-looking figure? I think it's acceptable as an estimate. Alternatively, I can use null. Let me consider the consistent picture: indexed_pages being null doesn't harm anything, but a high visibility_score with null indexed_pages is fine because indexed_pages is about my genuine encounter. Actually, the reasoning field must justify.\n\nLet me revise: Given I know sothebysrealty.com as a well-known, large luxury real estate platform with many property listings and city pages, I have \"genuinely encountered\" the domain in training. I can estimate hundreds or thousands. I'll estimate 1000 as a conservative but justifiable number for distinct listing and city pages. Hmm, \"precise-looking figure\", 1000 looks precise. But \"estimate\" is in the instructions. I'll use 1000 maybe? Or 2500? I think I should be honest: large real estate sites typically have many pages: each property listing is a page, plus area guides, agents, etc. Sotheby's has thousands of listings. I'll estimate 5000. Actually, let me use a more modest and defensible 2000.\n\nWait, the rule says \"estimate how many distinct pages ... you have genuinely encountered\". I can't distinguish \"genuinely encountered\" from \"inferred\". To be safe and honest, I'll set indexed_pages to null and explain in reasoning that I cannot verify exact page counts, but the domain is well-established. Hmm, but visibility_score doesn't depend on indexed_pages directly.\n\nLet me reconsider the style of the audit. The audit values internal consistency and not fabricating. I think the safest is to give indexed_pages as an estimate or null. Since I genuinely have training knowledge of the site but cannot count pages, I'll provide a moderate estimate like 5000. The instruction: \"if you genuinely cannot estimate a field, use null\". I can estimate (a rough number) but cannot cite it. I think giving a rough estimate is OK. I'll go with 5000 and justify it in reasoning as a typical scale for a global listing platform.\n\nHmm, but is 5000 \"genuinely encountered\"? In training, I likely encountered many examples. I think it's reasonable. Let me use 5000.\n\nc) Competitors: Christie's International Real Estate, Knight Frank, Savills, Coldwell Banker Global Luxury, Engel & Völkers, Berkshire Hathaway HomeServices (less luxury-focused), and maybe Douglas Elliman for NY. Top competitors in the global luxury real estate: Knight Frank, Savills, Christie's International Real Estate, Engel & Völkers, Coldwell Banker Global Luxury.\n\nShare of voice: If I name Sotheby's among, say, 5 competitors, and Sotheby's is the most prominent, share_of_voice_pct would be high. Let's say Sotheby's occupies 25-30% of brand-name slots in my answers. Actually, \"share of the total brand-name slots Sotheby’s International Realty would occupy\". In the 10 answers, if I name multiple competitors per answer, total slots might be, say, 30, and Sotheby's appears in 10 of them, so","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":857,"total_tokens":2905,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2181,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.0003618339,"is_byok":false,"cost_details":{"upstream_inference_cost":0.0003618339,"upstream_inference_prompt_cost":0.0000407075,"upstream_inference_completions_cost":0.0003211264}},"provider":"Relace"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Sotheby’s International Realty Website: https://sothebysrealty.com Industry: Real Estate Products/Services: Luxury property sales worldwide Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Luxury property sales worldwide alternatives", "is Sotheby’s International Realty any good"). Count how many of those 10 you would answer with Sotheby’s International Realty actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://sothebysrealty.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Sotheby’s International Realty would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about Sotheby’s International Realty

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Sotheby's International Realty commands exceptional visibility in the global luxury real estate market, anchored by its 1746 founding heritage and the Sotheby's auction house prestige. Its reputation rests on ultra-high-net-worth clientele, white-glove service, and exclusive property marketing through the Sotheby's art-world network spanning 81 countries.

Market position is distinctly premium, positioned above conventional brokerages but competing with specialized luxury players. Main competitors include Christie's International Real Estate (direct auction-house rival), Compass (tech-enabled luxury), Engel & Völkers (European-originated global luxury network), and Corcoran Sunshine (development focus). Sotheby's distinguishes itself through provenance storytelling and art-auction cross-selling rather than volume.

Services center on transactional brokerage for properties typically $5M+, with concierge-level relocation, portfolio management, and developer representation. Global consumer perception emphasizes prestige and access, though some note higher fees and occasional franchise inconsistency. Strengths include unmatched brand heritage, global referral network, and off-market deal flow; concerns involve cost premium and variable agent quality across independently owned offices.

I would recommend Sotheby's International Realty to globally oriented luxury buyers or sellers prioritizing discretion, international reach, and brand cachet, particularly those with art/collectible interests. For price-sensitive or mid-market needs, alternatives offer better value.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Sotheby’s International Realty Website: https://sothebysrealty.com Industry: Real Estate Products/Services: Luxury property sales worldwide Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Luxury property sales worldwide alternatives", "is Sotheby’s International Realty any good"). Count how many of those 10 you would answer with Sotheby’s International Realty actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://sothebysrealty.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Sotheby’s International Realty would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Sotheby’s International Realty optimized for Answer Engine Optimization (AEO)?

Sotheby’s International Realty scores 1145 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer real estate questions.

How do AI models like ChatGPT and Gemini see Sotheby’s International Realty?

BrandAEO evaluated Sotheby’s International Realty across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Sotheby’s International Realty currently has an Overall Score of 1145, indicating strong presence and recommendation strength when AI models answer real estate questions.

What is Sotheby’s International Realty's AEO score?

Sotheby’s International Realty's Answer Engine Optimization (AEO) Overall Score is 1145 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Sotheby’s International Realty is inside AI-generated answers.

How can Sotheby’s International Realty improve its visibility in AI answers?

Sotheby’s International Realty can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.