S

How AI Sees Savills — AI Visibility Report for Real Estate

savills.com · Global · Real Estate

Strong
Overall Score
1259
Star Rating
5 / 5
Rank
#70of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Savills optimized for AEO?

Savills scores 1259 on BrandAEO's independent open-scale AEO assessment (ranked #70 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to real estate questions.

Overall AI Visibility Score
1259
5 / 5
Excellent

How AI Answer Engines Rate Savills

Ranked #70 of 337 brands analyzed

Savills's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

865from 10 dimensions (max 1,000)+394evidence (max 500)=1259
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)92/100
  • Share of voice vs competitors22/100
  • Sentiment100/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
92/100
Brand Recognition
Strong
98/100
Brand Sentiment
Strong
95/100
Citation Authority
Strong
90/100
Competitive Positioning
Strong
75/100
Market Score
Strong
78/100
Presence Quality
Strong
85/100
Recommendation Rate
Strong
100/100
Share of Voice
Fair
70/100
Topical Coverage
Strong
82/100

AEO Score Over Time

4
Savills AEO Trend

Track how Savills's AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Sep 15Sep 29Oct 13Oct 27

About Savills

Savills operates in real estate (Global). This page summarizes how leading AI answer engines currently describe and recommend Savills, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1259, ranked #70 of 337).

Savills vs Competitors

Competitive positioning analysis is being prepared for Savills.

How Savills Can Improve

5

Expand US‑focused content

High

Create and index more US‑specific case studies, market reports, and service pages to boost visibility and share of voice in the North‑American segment.

New

Boost AI‑friendly data feeds

High

Provide structured data feeds (JSON‑LD, schema.org) for property listings and research reports to improve AI answer accuracy and presence quality.

New

Diversify citation sources

Medium

Add reputable third‑party references (e.g., industry analyst reports, major news outlets) to strengthen citation authority beyond the corporate website.

New

Highlight mid‑market capabilities

Medium

Develop messaging and service pages that showcase Savills’ offerings for mid‑range clients to broaden market appeal.

New

Benchmark share of voice

Low

Conduct regular AI‑driven competitor analysis to track share of voice metrics and adjust content strategy to move toward a top‑3 ranking.

New

What AI Engines Said About Savills

3

3 of 3 AI engines returned an answer about Savills on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What Gemma said about Savills

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Savills is a premier global real estate consultancy with high visibility and a prestigious reputation, particularly within the luxury residential and commercial sectors. Positioned as a high-end service provider, it operates across key global hubs, competing directly with other "Big Four" or global firms like CBRE, JLL, and Knight Frank. Its service suite is comprehensive, spanning brokerage, property management, investment advisory, and strategic consultancy.

In the global market, Savills is praised for its deep local market intelligence and expertise in prime assets. Clients typically associate the brand with professionalism and exclusivity. A primary strength is its integrated global network, which allows for seamless cross-border transactions. Some market concerns occasionally center on its focus on the high-end tier, which may limit its appeal for mid-market or budget-constrained clients.

I would recommend Savills to any entity or individual seeking sophisticated, large-scale, or luxury real estate solutions globally. Their track record in capital markets and high-net-worth individual (HNWI) services makes them a top-tier choice for those prioritizing market insight and brand prestige over low-cost agency fees.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Savills Website: https://savills.com Industry: Real Estate Products/Services: Global real‑estate consultancy Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Global real‑estate consultancy alternatives", "is Savills any good"). Count how many of those 10 you would answer with Savills actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://savills.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Savills would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Savills

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Savills is a highly visible and well-established global real-estate consultancy, operating across major markets in Europe, Asia-Pacific, the Americas, the Middle East, and Africa. Its reputation is strongest among institutional and commercial property clients, occupiers, investors, developers, and government or large corporate occupiers seeking advice, property strategy, valuation, leasing, investment, and transaction support. It also has a substantial residential proposition, including sales, letting, property management, and mortgage-adjacent services in selected markets.

Savills competes globally with JLL, CBRE, Cushman & Wakefield, Colliers, Knight Frank, and, in some service areas, major regional firms, hospitality consultancies, and online property platforms. Its differentiator is the breadth of its advisory and transactional services, international coverage, and strong brand recognition. Clients commonly value its market intelligence, professionalism, senior expertise, and ability to handle complex cross-border requirements.

Potential concerns include fee transparency, service consistency across offices and regions, and the fact that large mandates can feel impersonal. Because Savills also participates in residential brokerage and listings-led businesses, perceived advice can vary by service and market. Overall, I would recommend Savills to a global buyer or occupier seeking comprehensive real-estate consultancy, particularly for commercial or cross-border needs, while comparing it with JLL, CBRE, Colliers, and Knight Frank for scope, local expertise, and fees.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Savills Website: https://savills.com Industry: Real Estate Products/Services: Global real‑estate consultancy Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Global real‑estate consultancy alternatives", "is Savills any good"). Count how many of those 10 you would answer with Savills actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://savills.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Savills would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Savills

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793063704-sw0nbHoxGJv0nGsq3yKy","created":1793063704,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants me to produce an assessment of Savills in the Global real estate market, then a metrics JSON block. Important constraints: do not ask for clarification, do not call the company hypothetical, no meta-commentary about the prompt. I must follow the exact two-part structure.\n\nPart 1: Assessment prose, under 220 words. Assess Savills specifically in the Global market: visibility/reputation, market position and main competitors, products/services, what people say, strengths/concerns, recommendation.\n\nSavills is a real, well-known global real estate consultancy headquartered in London, listed on the London Stock Exchange. It's one of the \"Big 5\" global real estate advisors alongside JLL, CBRE, Cushman & Wakefield, and Knight Frank. Services: residential and commercial property, valuation, investment, property management, consultancy. Global footprint across Americas, EMEA, Asia Pacific. Reputation: premium, blue-chip, strong in UK and Asian markets. Concerns: smaller global scale than CBRE/JLL in the US-centric markets; premium pricing; some variability across regions.\n\nPart 2: Metrics. Need to run the silent procedure. Let me carefully construct plausible numbers.\n\nSteps:\na) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in Real Estate. Count how many of those 10 I would answer with Savills actually named, mentions_out_of_10.\nThe questions should be realistic buyer-intent in the Global real estate category. Examples:\n1. \"Best global real estate consultancy?\", would name Savills among top firms (yes).\n2. \"Global real estate advisory alternatives to CBRE/JLL\", yes, Savills named.\n3. \"Is Savills any good?\", yes.\n4. \"Premium real estate agency for London prime property?\", yes, Savills is strong there.\n5. \"Top property investment advisors in Asia?\", Savills is prominent in Asia, yes.\n6. \"Who is the best commercial real estate services company in the world?\", I'd name CBRE/JLL first, maybe Savills as top five. Could be yes.\n7. \"Luxury estate agency with global presence?\", Savills is well known for luxury residential; yes.\n8. \"Real estate consultancy for global corporate occupiers?\", Probably name JLL/CBRE; Savills less so. Could be no.\n9. \"Best property management firms for global portfolio?\", CBRE/JLL/Cushman lead; Savills maybe mention. Could be borderline.\n10. \"International property valuation experts?\", Savills serves this; yes, but I might name others first. Still, if I name a list of 5, Savills would be included.\n\nTo be internally consistent, if I give a high mentions_out_of_10 like 7, and rank among competitors 2 or 3, that's plausible. Savills is well-known but not the #1 in global overall (CBRE and JLL are bigger). Let me set mentions_out_of_10 = 7. That seems reasonable: for 10 queries, Savills named in 7.\n\nb) Indexed pages: estimate how many distinct pages I've genuinely encountered. I know Savills.com exists; I have seen pages like savills.com/about-us, news, property searches. But the actual number of pages I've genuinely \"seen\" is hard to know. I can give a modest number, like 12 or 15, representing distinct pages encountered. However, must not invent precise-looking figures I cannot justify. I can use null if I genuinely cannot estimate. But I have seen savills.com pages in training, the homepage, perhaps a property listing page, a news piece. A reasonable estimate would be 10. To be safe, use 15? Let me think about the rule: \"Estimate how many distinct pages you have genuinely encountered... If you have effectively never seen the domain, use 0.\" I have seen some Savills content, so not 0. I can use a small number like 8. It's fine to estimate a small number.\n\nc) Competitors: CBRE, JLL, Cushman & Wakefield, Knight Frank, Colliers, maybe Newmark. Savills share of voice in that set. If competitors = [CBRE, JLL, Cushman & Wakefield, Knight Frank, Savills, Colliers], that's 6 brand-name slots. If Savills would be named in maybe 1 of those slots (as one among top advisors), its share of voice might be ~16.7%. But share_of_voice_pct is \"what share of the total brand-name slots Savills would occupy\" across my 10 answers. If each answer names a few brands, the total slots sum across 10 questions. Simpler: the metric should reflect that Savills is one of the main names but not the leader. A realistic share of voice: Savills appears in maybe 15% of brand mentions when discussing global real estate advisory. Rank among competitors: 4 (behind CBRE, JLL, Cushman & Wakefield, roughly on par with Knight Frank/Colliers). In the Asia prime residential space, Savills might be #1 or #2; globally overall, rank 4 is defensible.\n\nTo stay internally consistent: brand_known = true, confidence ~90, mentions_out_of_10 = 7, indexed_pages = 12, visibility_score ~70, google_aio_score ~75, share_of_voice_pct ~15, rank_among_competitors = 4, competitors list, sentiment = positive (generally well regarded), would_recommend = true, sources: only list URLs I'm confident exist. Savills.com main site definitely exists. Wikipedia page for Savills exists: https://en.wikipedia.org/wiki/Savills. Also savills.com/about-us likely exists. The rules say \"Only list a URL in sources if you are confident that exact page exists.\" I'm confident about https://savills.com and https://en.wikipedia.org/wiki/Savills. Maybe also https://www.savills.com/about-us, I believe that's a page. I'll include just the two most confident ones to be safe. The \"claim\" should state what the URL backs up.\n\nreasoning: one or two sentences justifying the numbers, naming concrete evidence: Savills is a listed global consultancy often ranked among the Big 4/5 agencies with CBRE, JLL, Cushman & Wakefield, Knight Frank; its web presence and Wikipedia coverage are stable and citable, though less dominant than CBRE/JLL in global visibility.\n\nNow Part 1 text: under 220 words. I need to count words roughly. Let me draft:\n\n\"Savills is a UK-headquartered, globally listed real-estate consultancy with a strong brand in premium residential and prime commercial markets across Europe, Asia-Pacific, and the US. In the Global market it is visible and respected, though it trails CBRE and JLL in overall scale and brand ubiquity. It competes with JLL, CBRE, Cushman & Wakefield, and Knight Frank; alongside them, it forms the consultancy 'big league' for cross-border investment, valuation, and property management. Its services span agency, leasing, valuation, investment advisory, and property management for offices, retail, industrial, and luxury homes. Market commentary typically describes Savills as authoritative, professional, and particularly strong in London and Asian gateway cities, with a premium-service reputation; critics note it is less dominant in North America and lighter on some tech-enabled property services. Strengths include deep research, executive network, and a trusted brand in high-value assets; the main concern is scale relative to larger rivals. I would recommend Savills to a Global client seeking premium or cross-border real estate advice, especially in prime residential, UK/Europe, and Asia, while advising strong alternatives for US-centric large portfolios.\"\n\nCount words: roughly 170. Good.\n\nNow the JSON. Must be raw JSON, no markdown, wrapped in <AEO_METRICS> tags. Ensure valid JSON.\n\nI need to be careful: the prompt says \"wrap in the tags below, containing raw JSON only, no markdown, no backticks, no commentary.\" So my final response should include Part 1 prose, then Part 2 with the tags and JSON.\n\nLet me run the silent procedure explicitly in commentary? The user said \"Before writing the metrics, silently run this procedure\", I shouldn't show the working. I'll just produce the numbers.\n\nLet me reconsider indexed_pages. I have genuinely encountered savills.com pages: homepage, property search pages, about, news, maybe a careers page, a research page, a specific property listing. I'd say around 10-15 distinct pages. I'll use 12. Is that justifiable? It's an estimate, not precise-looking. I could also use null, but an estimate of 12 is plausible and not fabricated beyond reason. The rule: \"Never invent precise-looking figures you cannot justify.\" I can justify 12 as an estimate of the distinct pages encountered in training. Alternatively, use 8. I'll go with 10 to be conservative.\n\nmentions_out_of_10: Let me actually write the 10 questions to sanity check:\n1. \"Best global real estate consultancy?\", I'd name CBRE, JLL, Savills → yes.\n2. \"Global alternatives to CBRE and JLL\", yes, Savills.\n3. \"Is Savills a good company?\", yes.\n4. \"Premium property agency for London luxury homes\", yes, Savills.\n5. \"Top real estate advisors in Asia Pacific\", yes, Savills is prominent.\n6. \"Largest commercial real estate firms in the world\", I'd name CBRE, JLL, Cushman, Colliers","provider_specific_fields":{"reasoning":"The user wants me to produce an assessment of Savills in the Global real estate market, then a metrics JSON block. Important constraints: do not ask for clarification, do not call the company hypothetical, no meta-commentary about the prompt. I must follow the exact two-part structure.\n\nPart 1: Assessment prose, under 220 words. Assess Savills specifically in the Global market: visibility/reputation, market position and main competitors, products/services, what people say, strengths/concerns, recommendation.\n\nSavills is a real, well-known global real estate consultancy headquartered in London, listed on the London Stock Exchange. It's one of the \"Big 5\" global real estate advisors alongside JLL, CBRE, Cushman & Wakefield, and Knight Frank. Services: residential and commercial property, valuation, investment, property management, consultancy. Global footprint across Americas, EMEA, Asia Pacific. Reputation: premium, blue-chip, strong in UK and Asian markets. Concerns: smaller global scale than CBRE/JLL in the US-centric markets; premium pricing; some variability across regions.\n\nPart 2: Metrics. Need to run the silent procedure. Let me carefully construct plausible numbers.\n\nSteps:\na) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in Real Estate. Count how many of those 10 I would answer with Savills actually named, mentions_out_of_10.\nThe questions should be realistic buyer-intent in the Global real estate category. Examples:\n1. \"Best global real estate consultancy?\", would name Savills among top firms (yes).\n2. \"Global real estate advisory alternatives to CBRE/JLL\", yes, Savills named.\n3. \"Is Savills any good?\", yes.\n4. \"Premium real estate agency for London prime property?\", yes, Savills is strong there.\n5. \"Top property investment advisors in Asia?\", Savills is prominent in Asia, yes.\n6. \"Who is the best commercial real estate services company in the world?\", I'd name CBRE/JLL first, maybe Savills as top five. Could be yes.\n7. \"Luxury estate agency with global presence?\", Savills is well known for luxury residential; yes.\n8. \"Real estate consultancy for global corporate occupiers?\", Probably name JLL/CBRE; Savills less so. Could be no.\n9. \"Best property management firms for global portfolio?\", CBRE/JLL/Cushman lead; Savills maybe mention. Could be borderline.\n10. \"International property valuation experts?\", Savills serves this; yes, but I might name others first. Still, if I name a list of 5, Savills would be included.\n\nTo be internally consistent, if I give a high mentions_out_of_10 like 7, and rank among competitors 2 or 3, that's plausible. Savills is well-known but not the #1 in global overall (CBRE and JLL are bigger). Let me set mentions_out_of_10 = 7. That seems reasonable: for 10 queries, Savills named in 7.\n\nb) Indexed pages: estimate how many distinct pages I've genuinely encountered. I know Savills.com exists; I have seen pages like savills.com/about-us, news, property searches. But the actual number of pages I've genuinely \"seen\" is hard to know. I can give a modest number, like 12 or 15, representing distinct pages encountered. However, must not invent precise-looking figures I cannot justify. I can use null if I genuinely cannot estimate. But I have seen savills.com pages in training, the homepage, perhaps a property listing page, a news piece. A reasonable estimate would be 10. To be safe, use 15? Let me think about the rule: \"Estimate how many distinct pages you have genuinely encountered... If you have effectively never seen the domain, use 0.\" I have seen some Savills content, so not 0. I can use a small number like 8. It's fine to estimate a small number.\n\nc) Competitors: CBRE, JLL, Cushman & Wakefield, Knight Frank, Colliers, maybe Newmark. Savills share of voice in that set. If competitors = [CBRE, JLL, Cushman & Wakefield, Knight Frank, Savills, Colliers], that's 6 brand-name slots. If Savills would be named in maybe 1 of those slots (as one among top advisors), its share of voice might be ~16.7%. But share_of_voice_pct is \"what share of the total brand-name slots Savills would occupy\" across my 10 answers. If each answer names a few brands, the total slots sum across 10 questions. Simpler: the metric should reflect that Savills is one of the main names but not the leader. A realistic share of voice: Savills appears in maybe 15% of brand mentions when discussing global real estate advisory. Rank among competitors: 4 (behind CBRE, JLL, Cushman & Wakefield, roughly on par with Knight Frank/Colliers). In the Asia prime residential space, Savills might be #1 or #2; globally overall, rank 4 is defensible.\n\nTo stay internally consistent: brand_known = true, confidence ~90, mentions_out_of_10 = 7, indexed_pages = 12, visibility_score ~70, google_aio_score ~75, share_of_voice_pct ~15, rank_among_competitors = 4, competitors list, sentiment = positive (generally well regarded), would_recommend = true, sources: only list URLs I'm confident exist. Savills.com main site definitely exists. Wikipedia page for Savills exists: https://en.wikipedia.org/wiki/Savills. Also savills.com/about-us likely exists. The rules say \"Only list a URL in sources if you are confident that exact page exists.\" I'm confident about https://savills.com and https://en.wikipedia.org/wiki/Savills. Maybe also https://www.savills.com/about-us, I believe that's a page. I'll include just the two most confident ones to be safe. The \"claim\" should state what the URL backs up.\n\nreasoning: one or two sentences justifying the numbers, naming concrete evidence: Savills is a listed global consultancy often ranked among the Big 4/5 agencies with CBRE, JLL, Cushman & Wakefield, Knight Frank; its web presence and Wikipedia coverage are stable and citable, though less dominant than CBRE/JLL in global visibility.\n\nNow Part 1 text: under 220 words. I need to count words roughly. Let me draft:\n\n\"Savills is a UK-headquartered, globally listed real-estate consultancy with a strong brand in premium residential and prime commercial markets across Europe, Asia-Pacific, and the US. In the Global market it is visible and respected, though it trails CBRE and JLL in overall scale and brand ubiquity. It competes with JLL, CBRE, Cushman & Wakefield, and Knight Frank; alongside them, it forms the consultancy 'big league' for cross-border investment, valuation, and property management. Its services span agency, leasing, valuation, investment advisory, and property management for offices, retail, industrial, and luxury homes. Market commentary typically describes Savills as authoritative, professional, and particularly strong in London and Asian gateway cities, with a premium-service reputation; critics note it is less dominant in North America and lighter on some tech-enabled property services. Strengths include deep research, executive network, and a trusted brand in high-value assets; the main concern is scale relative to larger rivals. I would recommend Savills to a Global client seeking premium or cross-border real estate advice, especially in prime residential, UK/Europe, and Asia, while advising strong alternatives for US-centric large portfolios.\"\n\nCount words: roughly 170. Good.\n\nNow the JSON. Must be raw JSON, no markdown, wrapped in <AEO_METRICS> tags. Ensure valid JSON.\n\nI need to be careful: the prompt says \"wrap in the tags below, containing raw JSON only, no markdown, no backticks, no commentary.\" So my final response should include Part 1 prose, then Part 2 with the tags and JSON.\n\nLet me run the silent procedure explicitly in commentary? The user said \"Before writing the metrics, silently run this procedure\", I shouldn't show the working. I'll just produce the numbers.\n\nLet me reconsider indexed_pages. I have genuinely encountered savills.com pages: homepage, property search pages, about, news, maybe a careers page, a research page, a specific property listing. I'd say around 10-15 distinct pages. I'll use 12. Is that justifiable? It's an estimate, not precise-looking. I could also use null, but an estimate of 12 is plausible and not fabricated beyond reason. The rule: \"Never invent precise-looking figures you cannot justify.\" I can justify 12 as an estimate of the distinct pages encountered in training. Alternatively, use 8. I'll go with 10 to be conservative.\n\nmentions_out_of_10: Let me actually write the 10 questions to sanity check:\n1. \"Best global real estate consultancy?\", I'd name CBRE, JLL, Savills → yes.\n2. \"Global alternatives to CBRE and JLL\", yes, Savills.\n3. \"Is Savills a good company?\", yes.\n4. \"Premium property agency for London luxury homes\", yes, Savills.\n5. \"Top real estate advisors in Asia Pacific\", yes, Savills is prominent.\n6. \"Largest commercial real estate firms in the world\", I'd name CBRE, JLL, Cushman, Colliers","reasoning_details":[{"type":"reasoning.text","text":"The user wants me to produce an assessment of Savills in the Global real estate market, then a metrics JSON block. Important constraints: do not ask for clarification, do not call the company hypothetical, no meta-commentary about the prompt. I must follow the exact two-part structure.\n\nPart 1: Assessment prose, under 220 words. Assess Savills specifically in the Global market: visibility/reputation, market position and main competitors, products/services, what people say, strengths/concerns, recommendation.\n\nSavills is a real, well-known global real estate consultancy headquartered in London, listed on the London Stock Exchange. It's one of the \"Big 5\" global real estate advisors alongside JLL, CBRE, Cushman & Wakefield, and Knight Frank. Services: residential and commercial property, valuation, investment, property management, consultancy. Global footprint across Americas, EMEA, Asia Pacific. Reputation: premium, blue-chip, strong in UK and Asian markets. Concerns: smaller global scale than CBRE/JLL in the US-centric markets; premium pricing; some variability across regions.\n\nPart 2: Metrics. Need to run the silent procedure. Let me carefully construct plausible numbers.\n\nSteps:\na) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in Real Estate. Count how many of those 10 I would answer with Savills actually named, mentions_out_of_10.\nThe questions should be realistic buyer-intent in the Global real estate category. Examples:\n1. \"Best global real estate consultancy?\", would name Savills among top firms (yes).\n2. \"Global real estate advisory alternatives to CBRE/JLL\", yes, Savills named.\n3. \"Is Savills any good?\", yes.\n4. \"Premium real estate agency for London prime property?\", yes, Savills is strong there.\n5. \"Top property investment advisors in Asia?\", Savills is prominent in Asia, yes.\n6. \"Who is the best commercial real estate services company in the world?\", I'd name CBRE/JLL first, maybe Savills as top five. Could be yes.\n7. \"Luxury estate agency with global presence?\", Savills is well known for luxury residential; yes.\n8. \"Real estate consultancy for global corporate occupiers?\", Probably name JLL/CBRE; Savills less so. Could be no.\n9. \"Best property management firms for global portfolio?\", CBRE/JLL/Cushman lead; Savills maybe mention. Could be borderline.\n10. \"International property valuation experts?\", Savills serves this; yes, but I might name others first. Still, if I name a list of 5, Savills would be included.\n\nTo be internally consistent, if I give a high mentions_out_of_10 like 7, and rank among competitors 2 or 3, that's plausible. Savills is well-known but not the #1 in global overall (CBRE and JLL are bigger). Let me set mentions_out_of_10 = 7. That seems reasonable: for 10 queries, Savills named in 7.\n\nb) Indexed pages: estimate how many distinct pages I've genuinely encountered. I know Savills.com exists; I have seen pages like savills.com/about-us, news, property searches. But the actual number of pages I've genuinely \"seen\" is hard to know. I can give a modest number, like 12 or 15, representing distinct pages encountered. However, must not invent precise-looking figures I cannot justify. I can use null if I genuinely cannot estimate. But I have seen savills.com pages in training, the homepage, perhaps a property listing page, a news piece. A reasonable estimate would be 10. To be safe, use 15? Let me think about the rule: \"Estimate how many distinct pages you have genuinely encountered... If you have effectively never seen the domain, use 0.\" I have seen some Savills content, so not 0. I can use a small number like 8. It's fine to estimate a small number.\n\nc) Competitors: CBRE, JLL, Cushman & Wakefield, Knight Frank, Colliers, maybe Newmark. Savills share of voice in that set. If competitors = [CBRE, JLL, Cushman & Wakefield, Knight Frank, Savills, Colliers], that's 6 brand-name slots. If Savills would be named in maybe 1 of those slots (as one among top advisors), its share of voice might be ~16.7%. But share_of_voice_pct is \"what share of the total brand-name slots Savills would occupy\" across my 10 answers. If each answer names a few brands, the total slots sum across 10 questions. Simpler: the metric should reflect that Savills is one of the main names but not the leader. A realistic share of voice: Savills appears in maybe 15% of brand mentions when discussing global real estate advisory. Rank among competitors: 4 (behind CBRE, JLL, Cushman & Wakefield, roughly on par with Knight Frank/Colliers). In the Asia prime residential space, Savills might be #1 or #2; globally overall, rank 4 is defensible.\n\nTo stay internally consistent: brand_known = true, confidence ~90, mentions_out_of_10 = 7, indexed_pages = 12, visibility_score ~70, google_aio_score ~75, share_of_voice_pct ~15, rank_among_competitors = 4, competitors list, sentiment = positive (generally well regarded), would_recommend = true, sources: only list URLs I'm confident exist. Savills.com main site definitely exists. Wikipedia page for Savills exists: https://en.wikipedia.org/wiki/Savills. Also savills.com/about-us likely exists. The rules say \"Only list a URL in sources if you are confident that exact page exists.\" I'm confident about https://savills.com and https://en.wikipedia.org/wiki/Savills. Maybe also https://www.savills.com/about-us, I believe that's a page. I'll include just the two most confident ones to be safe. The \"claim\" should state what the URL backs up.\n\nreasoning: one or two sentences justifying the numbers, naming concrete evidence: Savills is a listed global consultancy often ranked among the Big 4/5 agencies with CBRE, JLL, Cushman & Wakefield, Knight Frank; its web presence and Wikipedia coverage are stable and citable, though less dominant than CBRE/JLL in global visibility.\n\nNow Part 1 text: under 220 words. I need to count words roughly. Let me draft:\n\n\"Savills is a UK-headquartered, globally listed real-estate consultancy with a strong brand in premium residential and prime commercial markets across Europe, Asia-Pacific, and the US. In the Global market it is visible and respected, though it trails CBRE and JLL in overall scale and brand ubiquity. It competes with JLL, CBRE, Cushman & Wakefield, and Knight Frank; alongside them, it forms the consultancy 'big league' for cross-border investment, valuation, and property management. Its services span agency, leasing, valuation, investment advisory, and property management for offices, retail, industrial, and luxury homes. Market commentary typically describes Savills as authoritative, professional, and particularly strong in London and Asian gateway cities, with a premium-service reputation; critics note it is less dominant in North America and lighter on some tech-enabled property services. Strengths include deep research, executive network, and a trusted brand in high-value assets; the main concern is scale relative to larger rivals. I would recommend Savills to a Global client seeking premium or cross-border real estate advice, especially in prime residential, UK/Europe, and Asia, while advising strong alternatives for US-centric large portfolios.\"\n\nCount words: roughly 170. Good.\n\nNow the JSON. Must be raw JSON, no markdown, wrapped in <AEO_METRICS> tags. Ensure valid JSON.\n\nI need to be careful: the prompt says \"wrap in the tags below, containing raw JSON only, no markdown, no backticks, no commentary.\" So my final response should include Part 1 prose, then Part 2 with the tags and JSON.\n\nLet me run the silent procedure explicitly in commentary? The user said \"Before writing the metrics, silently run this procedure\", I shouldn't show the working. I'll just produce the numbers.\n\nLet me reconsider indexed_pages. I have genuinely encountered savills.com pages: homepage, property search pages, about, news, maybe a careers page, a research page, a specific property listing. I'd say around 10-15 distinct pages. I'll use 12. Is that justifiable? It's an estimate, not precise-looking. I could also use null, but an estimate of 12 is plausible and not fabricated beyond reason. The rule: \"Never invent precise-looking figures you cannot justify.\" I can justify 12 as an estimate of the distinct pages encountered in training. Alternatively, use 8. I'll go with 10 to be conservative.\n\nmentions_out_of_10: Let me actually write the 10 questions to sanity check:\n1. \"Best global real estate consultancy?\", I'd name CBRE, JLL, Savills → yes.\n2. \"Global alternatives to CBRE and JLL\", yes, Savills.\n3. \"Is Savills a good company?\", yes.\n4. \"Premium property agency for London luxury homes\", yes, Savills.\n5. \"Top real estate advisors in Asia Pacific\", yes, Savills is prominent.\n6. \"Largest commercial real estate firms in the world\", I'd name CBRE, JLL, Cushman, Colliers","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":831,"total_tokens":2879,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2052,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.00058738,"is_byok":false,"cost_details":{"upstream_inference_cost":0.00058738,"upstream_inference_prompt_cost":0.00011634,"upstream_inference_completions_cost":0.00047104}},"provider":"Wafer"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Savills Website: https://savills.com Industry: Real Estate Products/Services: Global real‑estate consultancy Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Global real‑estate consultancy alternatives", "is Savills any good"). Count how many of those 10 you would answer with Savills actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://savills.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Savills would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Savills optimized for Answer Engine Optimization (AEO)?

Savills scores 1259 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer real estate questions.

How do AI models like ChatGPT and Gemini see Savills?

BrandAEO evaluated Savills across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Savills currently has an Overall Score of 1259, indicating strong presence and recommendation strength when AI models answer real estate questions.

What is Savills's AEO score?

Savills's Answer Engine Optimization (AEO) Overall Score is 1259 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Savills is inside AI-generated answers.

How can Savills improve its visibility in AI answers?

Savills can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.