R

How AI Sees R/GA — AI Visibility Report for Marketing / Agency

rga.com · Global · Marketing / Agency

Strong
Overall Score
1083
Star Rating
3 / 5
Rank
#219of 337
Engines
3analyzed
Analyzed
Quick Answer

Is R/GA optimized for AEO?

R/GA scores 1083 on BrandAEO's independent open-scale AEO assessment (ranked #219 of 337 brands analyzed) — a fair level of visibility and recommendation strength when AI answer engines respond to marketing / agency questions.

Overall AI Visibility Score
1083
3 / 5
Fair

How AI Answer Engines Rate R/GA

Ranked #219 of 337 brands analyzed

R/GA's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

718from 10 dimensions (max 1,000)+365evidence (max 500)=1083
  • Mentioned in buyer-intent answers70/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)79/100
  • Share of voice vs competitors16/100
  • Sentiment100/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
78/100
Brand Recognition
Fair
71/100
Brand Sentiment
Strong
85/100
Citation Authority
Fair
64/100
Competitive Positioning
Fair
70/100
Market Score
Fair
68/100
Presence Quality
Fair
60/100
Recommendation Rate
Strong
95/100
Share of Voice
Fair
55/100
Topical Coverage
Fair
72/100

AEO Score Over Time

4
R/GA AEO Trend

Track how R/GA's AI visibility score changes across scans. Each re-scan adds a point.

02885758631150Sep 14Sep 28Oct 12Oct 26

About R/GA

R/GA operates in marketing / agency (Global). This page summarizes how leading AI answer engines currently describe and recommend R/GA, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1083, ranked #219 of 337).

R/GA vs Competitors

Competitive positioning analysis is being prepared for R/GA.

How R/GA Can Improve

5

Expand Indexed Content

High

Create and publish additional SEO‑optimized case studies, thought‑leadership articles, and press releases to raise the number of indexed pages from ~25 to 100+.

New

Broaden Citation Sources

High

Secure mentions in third‑party industry publications, analyst reports, and reputable news outlets to improve citation authority.

New

Mid‑Market Positioning Campaign

Medium

Develop targeted messaging and pricing bundles for mid‑size brands to increase recognition beyond large enterprises.

New

Sentiment Data Enrichment

Medium

Collect and publish client testimonials and independent review scores to reinforce the strong positive sentiment signal.

New

Localized Market Assets

Low

Produce region‑specific case studies and language‑localized web pages to boost share of voice in under‑represented markets.

New

What AI Engines Said About R/GA

3

2 of 3 AI engines returned an answer about R/GA on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

M

What Mistral said about R/GA

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT

R/GA is a well-established global marketing and digital transformation agency with a strong reputation in the Global market, particularly among enterprise clients seeking innovative, tech-driven solutions. As part of the Interpublic Group (IPG), it operates in major hubs like New York, London, Tokyo, and São Paulo, serving Fortune 500 brands across industries such as finance, healthcare, and technology. Its visibility is high among industry professionals, though it may not be as widely recognized by smaller businesses or outside the marketing/advertising sector.

R/GA’s core offerings include digital transformation consulting, brand strategy, experience design, and performance marketing, often leveraging emerging technologies like AI, Web3, and data analytics. Its competitive edge lies in blending creativity with technical execution, positioning it as a leader in "future-forward" agency work. Key competitors include Accenture Song, Wieden+Kennedy, Publicis Sapient, and Ogilvy, with R/GA often praised for its ability to bridge marketing and product development.

Client feedback highlights its strengths in innovation, strategic depth, and cross-disciplinary teams, though some critiques mention high costs and occasional project management inefficiencies. Awards (e.g., Cannes Lions, Webby Awards) and case studies (e.g., Nike, Google, Samsung) reinforce its credibility. For Global buyers, especially large enterprises or brands prioritizing digital-first transformation, R/GA is a recommended choice, though mid-market or budget-conscious clients may find alternatives more accessible.

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Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: R/GA Website: https://rga.com Industry: Marketing / Agency Products/Services: Digital transformation and marketing services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital transformation and marketing services alternatives", "is R/GA any good"). Count how many of those 10 you would answer with R/GA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://rga.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots R/GA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about R/GA

No data

Model ollama/qwen3.5:397b · analyzed

Response

Qwen returned no answer for R/GA on this run — the model was temporarily unavailable. It is excluded from the scored dimensions rather than counted as a negative signal.

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: R/GA Website: https://rga.com Industry: Marketing / Agency Products/Services: Digital transformation and marketing services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital transformation and marketing services alternatives", "is R/GA any good"). Count how many of those 10 you would answer with R/GA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://rga.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots R/GA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about R/GA

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

R/GA is a globally recognized digital transformation and marketing agency, with a strong reputation for combining strategy, creative, technology, commerce, and experience design. Its international footprint and work for major global brands give it visibility well beyond its US base, although its brand recognition is stronger in technology, media, and consumer-facing sectors than in every regional market or industry.

R/GA competes with global agency networks and consultancies, including Accenture Song, Deloitte Digital, Publicis Groupe, WPP, Omnicom, and specialist digital agencies. Its distinctive position is often “digital-native at scale”: senior creative and strategy talent paired with substantial engineering, product, data, and transformation capability. This differentiates it from traditional creative agencies, though it also places it against larger consultancies and integrated holding-company networks with broader media, data, and PR capabilities.

Market perceptions generally emphasize innovation, craft quality, and ability to modernize complex brands. Common concerns involve the scale and premium associated with major agency work, dependence on major-client relationships, and competition from consultancies and in-house teams. Publicly available professional coverage is extensive, but detailed independent customer-review evidence is less consistent globally.

For a global buyer seeking high-capability marketing and digital-transformation services, R/GA is a credible recommendation, particularly for complex transformation programs. It is less obviously suitable for small, tightly scoped campaigns or buyers primarily seeking low-cost, localized execution.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: R/GA Website: https://rga.com Industry: Marketing / Agency Products/Services: Digital transformation and marketing services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital transformation and marketing services alternatives", "is R/GA any good"). Count how many of those 10 you would answer with R/GA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://rga.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots R/GA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is R/GA optimized for Answer Engine Optimization (AEO)?

R/GA scores 1083 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer marketing / agency questions.

How do AI models like ChatGPT and Gemini see R/GA?

BrandAEO evaluated R/GA across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). R/GA currently has an Overall Score of 1083, indicating strong presence and recommendation strength when AI models answer marketing / agency questions.

What is R/GA's AEO score?

R/GA's Answer Engine Optimization (AEO) Overall Score is 1083 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended R/GA is inside AI-generated answers.

How can R/GA improve its visibility in AI answers?

R/GA can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.