R

How AI Sees R/GA — AI Visibility Report for Marketing / Agency

rga.com · Global · Marketing / Agency

Strong
Overall Score
860
Star Rating
3 / 5
Rank
#273of 312
Engines
5analyzed
Analyzed
Quick Answer

Is R/GA optimized for AEO?

R/GA has a solid but not dominant presence in AI answer engines. It is recognized as a credible global agency for digital transformation, but its own-site content is not deeply indexed, and third-party coverage is episodic. Its visibility is strong among industry peers but limited in broader AI Overview citations.

Overall AI Visibility Score
860
3 / 5
Fair

How AI Answer Engines Rate R/GA

Ranked #273 of 312 brands analyzed

R/GA's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

571from 10 dimensions (max 1,000)+289evidence (max 500)=860
  • Mentioned in buyer-intent answers47/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)62/100
  • Share of voice vs competitors13/100
  • Sentiment67/100

Evidence = numbers the 3/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
81/100
Brand Recognition
Fair
72/100
Brand Sentiment
Fair
66/100
Citation Authority
Weak
32/100
Competitive Positioning
Weak
34/100
Market Score
Fair
68/100
Presence Quality
Fair
57/100
Recommendation Rate
Strong
84/100
Share of Voice
Weak
6/100
Topical Coverage
Fair
71/100

AEO Score Over Time

1
R/GA AEO Trend

Track how R/GA's AI visibility score changes across scans. Each re-scan adds a point.

0225450675900Sep 14

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About R/GA

What R/GA does

R/GA is a global digital transformation and marketing agency. It serves enterprise clients seeking to fuse technology, design, and strategy. The company is headquartered in New York and operates offices across the Americas, Europe, and Asia-Pacific.

Products and services

R/GA offers a comprehensive suite of services including digital product design, brand transformation, connected product development, and data-driven marketing. Its work spans the full customer journey, from initial strategy and innovation consulting to campaign creative and ongoing experience engineering. The agency is known for building large-scale digital ecosystems and platforms for global brands.

What sets it apart

R/GA is distinguished by its long-standing integration of technical engineering with creative storytelling. It has a legacy of pioneering work, such as the Nike+ platform, which set industry standards for connected products. The agency combines the capabilities of a consultancy with the cultural cachet of a top-tier creative shop, offering clients a single partner for complex, tech-heavy brand challenges.

Market and reach

R/GA operates globally with a strong presence in North America and Europe. It is part of the Interpublic Group (IPG) holding company. In the market, it is frequently compared with other innovation-led agencies and consultancies such as Accenture Song, AKQA, Huge, and Deloitte Digital.

R/GA vs Competitors

5
AAccenture Song
Analyze

Competes directly for large-scale digital transformation and marketing contracts.

A rival innovation-led digital agency with similar creative and technology services.

A competitor in the digital agency space, offering similar experience design and marketing services.

PPublicis Sapient
Analyze

Competes for digital business transformation projects with a consultancy approach.

DDeloitte Digital
Analyze

A major consultancy competitor for end-to-end digital transformation and marketing services.

How R/GA Can Improve

5

Expand Authoritative Citations

High

Add and surface more third‑party references (e.g., Ad Age, Campaign, Gartner) and ensure they are indexed by search engines.

New

Increase Indexed Page Count

High

Publish additional case studies, thought‑leadership articles, and SEO‑optimized pages to boost the number of searchable R/GA pages.

New

Boost Share of Voice in AI Prompts

Medium

Create AI‑friendly content (FAQs, schema markup) that directly answers common buyer‑intent queries to raise mention frequency.

New

Clarify Ownership Status

Medium

Publish a clear, up‑to‑date statement on the IPG divestiture process to reduce uncertainty in AI narratives.

New

Enhance Sentiment Monitoring

Low

Implement a sentiment analysis dashboard to track and address negative feedback about pricing or project scope.

New

Sources & References

4

Credible sources supporting the profile and factual claims about R/GA.

What AI Engines Said About R/GA

5

5 of 5 AI engines returned an answer about R/GA on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about R/GA

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 72, "mentions_out_of_10": 3, "indexed_pages": null, "visibility_score": 55, "google_aio_score": 48, "share_of_voice_pct": 12, "rank_among_competitors": 6, "competitors": ["Accenture Song", "Deloitte Digital", "Publicis Sapient", "WPP", "Ogilvy", "IDEO", "McKinsey Digital"], "sentiment": "neutral", "would_recommend": true, "sources": [], "reasoning": "R/GA is a recognised but mid-tier global consultancy; its own-site content is not deeply indexed in my training, and third-party coverage is episodic, limiting AI Overview citation strength despite credible client work." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: R/GA Website: https://rga.com Industry: Marketing / Agency Products/Services: Digital transformation and marketing services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital transformation and marketing services alternatives", "is R/GA any good"). Count how many of those 10 you would answer with R/GA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://rga.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots R/GA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about R/GA

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

R/GA is a globally recognized marketing and agency brand with strong visibility in the digital transformation space. Founded in 1977 and now part of Interpublic Group (IPG), it operates offices across North America, Europe, Asia-Pacific, and Latin America. Its reputation rests on blending technology, design, and strategy, historically notable for Nike+ and early digital work, though its recent innovation buzz has moderated as the industry commoditized "digital transformation."

In the global market, R/GA competes with tier-one networks like Wieden+Kennedy, Droga5 (Accenture), AKQA, Huge, and consultancy-adjacent players like Deloitte Digital and McKinsey's marketing arms. Market position: solidly upper-mid to top-tier creative agency, but not dominant; often shortlisted for complex, tech-heavy brand work. Strengths include integrated service breadth, genuine technical depth, and legacy cultural cachet. Concerns include staff turnover cycles common to holding-company agencies, occasional client criticism of premium pricing without proportional differentiation, and quieter recent award momentum versus hotter independents. Global buyers seeking marketing/agency solutions would find R/GA credible for large-scale digital ecosystems, product innovation partnerships, and brand platform builds. I would recommend it with qualification: strong for enterprises needing technology-creative fusion, less distinct for pure brand storytelling or agile boutique needs.

PART 2, METRICS

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: R/GA Website: https://rga.com Industry: Marketing / Agency Products/Services: Digital transformation and marketing services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital transformation and marketing services alternatives", "is R/GA any good"). Count how many of those 10 you would answer with R/GA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://rga.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots R/GA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about R/GA

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT R/GA is a well-established global marketing and digital transformation agency with a strong reputation in the Global market, particularly among enterprise clients seeking innovative, tech-driven solutions. Known for its work with major brands like Nike, Google, and Samsung, R/GA is positioned as a leader in blending creativity with digital strategy, though it operates in a highly competitive space alongside agencies like Accenture Song, Wieden+Kennedy, and Publicis Sapient. Its services span digital product design, brand transformation, and data-driven marketing, often praised for its forward-thinking approach but occasionally critiqued for high costs or project complexity. Industry recognition (e.g., Cannes Lions awards) and a robust global presence bolster its credibility, though visibility varies by region, stronger in North America and Europe, less so in emerging markets. For businesses prioritizing cutting-edge digital integration, R/GA is a recommended choice, but mid-sized firms may find alternatives more cost-effective.

PART 2, METRICS

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: R/GA Website: https://rga.com Industry: Marketing / Agency Products/Services: Digital transformation and marketing services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital transformation and marketing services alternatives", "is R/GA any good"). Count how many of those 10 you would answer with R/GA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://rga.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots R/GA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about R/GA

Model ollama/glm-5.3-flash · analyzed

Response

Let me think carefully about this task. I'm being asked to assess R/GA, a well-known advertising/marketing agency, for the Global market.

What do I actually know about R/GA?

R/GA is a real, well-established global digital agency. Founded in 1977 by Richard and Robert Greenberg (originally R/Greenberg Associates). Originally a film/title design and digital effects company, famous for movie title sequences (Superman, Aliens, Zelig). Then pivoted into digital advertising. Became part of the Interpublic Group (IPG), acquired in the 1990s. Known for creating Nike+ with Nike (a landmark digital marketing project around 2006). Known for innovation, "connected brands," "transformation through design." Won many Cannes Lions awards; named Agency of the Year multiple times at Cannes (2013? and others). CEO Sean Lyons, Global Chief Creative Officer Tara DeVeaux (as of my knowledge timeframe). Previously Nick Law was long-time Chief Creative Officer/Global Chairman. Offices in New York, London, São Paulo, Singapore, Austin, Los Angeles, Tokyo (maybe), Berlin... They've had restructures; in recent years there were layoffs and reorganizations like many agencies. They created ventures/R/GA Ventures (accelerator programs). Clients: Nike, Samsung, IKEA, Google, Verizon, Beats by Dre, Spotify (maybe), Lululemon? Beats by Dre campaign with casey neistat? "Straight Outta Somewhere" meme campaign for N.W.A movie? Actually that was R/GA? Let me recall: "Straight Outta Compton" meme generator was by R/GA, yes.

Competitors: AKQA, Wieden+Kennedy, Droga5 (now part of Accenture Song), Accenture Interactive/Song, Huge, Media.Monks (Monks), Publicis Sapient, VML, Ogilvy, Dentsu, Critical Mass, frog (design), IDEO (design side), Instrument, Razorfish, Sapient (now Publicis Sapient), B-Reel, Unit9, Dentsu Creative, BBH, Anomaly (Anomaly is part of IPG), Sid Lee, Mother, 72andSunny. In the digital transformation agency space: Accenture Song, Deloitte Digital, Publicis Sapient, AKQA, Huge, Monks/ MediaMonks, Razorfish, Critical Mass, Isobar (dentsu), Valtech, EPAM, Thoughtworks (more IT). R/GA competes in "innovation agency" / brand-led digital transformation space.

Awards: Cannes Lions Digital Agency of the Year? They won "Agency of the Year" at Cannes multiple times (2009? 2011? 2013?). They were AdAge's "Digital Agency of the Decade" (2000s). Ranked in Fast Company's most innovative companies. They're headquartered in New York, part of IPG, though they were moved into... In 2023-2024 IPG restructure, R/GA was reported as being for sale? Actually in late 2024, IPG announced sale of R/GA and Huge as part of streamlining ahead of the Omnicom-IPG merger (announced Dec 2024, closing 2025). Yes, reports in 2024/2025: IPG divesting R/GA and Huge. There were reports R/GA being sold... I believe IPG announced plans to divest R/GA and Huge, and Huge was sold to a private equity? Actually I recall Huge being acquired by... In 2024 IPG said it would sell R/GA and Huge. Hmm, I'm fairly confident there were 2024 reports of IPG exploring sale of R/GA and Huge. This is a "concern" item, ownership uncertainty amid the Omnicom/IPG merger.

Website: rga.com. It's a decent site with work case studies, offices, careers, "About". I can't verify specific page URLs beyond homepage https://rga.com. There are likely pages like https://rga.com/work, https://rga.com/offices or /locations, https://rga.com/about... I should only list URLs I'm confident exist. https://rga.com, homepage, safe. Maybe https://rga.com/work/, fairly standard, but not certain. Better to be conservative: include homepage only, maybe with claim about it being the official site. Wikipedia has an R/GA page (https://en.wikipedia.org/wiki/R/GA), I'm quite confident that exists, as R/GA is a notable agency with a Wikipedia article. I believe there is one. Yes, I'm fairly confident Wikipedia has an article on R/GA.

Now the metrics procedure.

a) 10 realistic buyer-intent questions in Marketing/Agency category (digital transformation & marketing services, global):

1. "Who are the best digital transformation marketing agencies?" 2. "top creative digital agencies for global brands" 3. "is R/GA any good", would name R/GA. 4. "R/GA reviews" 5. "agencies like AKQA", maybe mention R/GA as alternative. 6. "best innovation agencies 2025" 7. "Accenture Song vs R/GA", names R/GA. 8. "digital agency for connected products / brand innovation" 9. "top advertising agencies New York" 10. "what agency made Nike+ / Nike's digital campaigns"

Of these, R/GA gets named directly in maybe 3–4 of 10 (the ones mentioning R/GA explicitly, plus possibly "agencies like AKQA" or "best innovation agencies" where I'd list R/GA among several). Realistically, R/GA is a mid-tier mention: when asked for "best digital agencies," I'd list Accenture Song, Deloitte Digital, Publicis Sapient, AKQA, W+K, Droga5, Huge, Media.Monks, Razorfish, Ogilvy, Dentsu... R/GA would appear in some lists. I'd estimate mentions_out_of_10 = 4.

b) indexed_pages: Have I genuinely encountered pages of rga.com in training? The domain is 25+ years old, crawled extensively. Realistically I've seen the homepage and various case study pages. But "genuinely encountered", I have some familiarity with rga.com structure. Estimate ~10–20 pages. I'll say 12? Should be a number or null. I'll say 15. Hmm, "never invent precise-looking figures", but this field wants an estimate. A rough number is fine; maybe 10. I'll use 10–? It wants a number. I'll say 10.

c) competitors list: AKQA, Wieden+Kennedy, Droga5 (Accenture Song), Huge, Media.Monks (Monks), Razorfish, Publicis Sapient, Deloitte Digital, Critical Mass, Ogilvy. Share of voice: across the named slots in those 10 answers, R/GA maybe occupies ~5–8%. Rank: maybe 7th–10th within this set. I'll set share_of_voice_pct = 6, rank = 8.

d) Google AI Overview readiness: R/GA has strong Wikipedia presence, lots of trade press (Ad Age, Campaign, Adweek, Digiday), awards coverage. Own site is moderate-depth (case studies, thought leadership). Third-party reviews: Clutch listings exist but limited; agency reviews are sparse. AIO score: ~55–65. I'll say 60.

visibility_score: Global brand, well-known within the industry, but not a household name; strong among marketers. ~55–60. I'll say 58.

brand_known: true. confidence: 85.

sentiment: positive (reputation for creativity/innovation; some concerns about restructuring/ownership uncertainty). I'd say "positive" overall. would_recommend: true (for brand-led digital innovation work), with caveats.

Assessment prose: under 220 words. Cover: visibility/reputation globally, market position, competitors, services, what people say, strengths/concerns, recommendation.

Word budget: keep ~190–210 words.

Draft Part 1:

R/GA is a globally recognized digital agency headquartered in New York and part of Interpublic Group since the late 1990s. Founded in 1977, it built its reputation on technology-driven creativity, most famously Nike+ with Nike, and positions itself around "transformation through design," offering brand experience, connected products, marketing services, and venture/innovation programs. It operates offices across North America, Europe, Latin America (São Paulo), and Asia-Pacific (Singapore, Tokyo), and has repeatedly ranked among the most awarded creative agencies, including Cannes Lions Agency of the Year honors and Ad Age digital-agency accolades.

Within the global market it competes with AKQA, Wieden+Kennedy, Droga5/Accenture Song, Huge, Media.Monks, Razorfish, and consultancy-led players like Deloitte Digital and Publicis Sapient. Industry peers typically describe R/GA as one of the original innovation-led agencies: strong strategic and creative craft, respected thought leadership. Common critiques mirror the wider agency sector, pitch-driven restructuring, leadership churn, and 2024 reports that IPG planned to divest R/GA ahead of the Omnicom merger, creating ownership uncertainty.

For a global buyer seeking brand-led digital transformation and creative marketing, R/GA is a credible, recommended option, particularly where innovation and connected products matter more than media buying scale.

Count words: roughly 195. Good.

Check facts: Nike+, yes, R/GA built Nike+ (with Nike,

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: R/GA Website: https://rga.com Industry: Marketing / Agency Products/Services: Digital transformation and marketing services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital transformation and marketing services alternatives", "is R/GA any good"). Count how many of those 10 you would answer with R/GA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://rga.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots R/GA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about R/GA

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

R/GA is one of the most internationally recognized creative and digital transformation agencies, with a presence that genuinely spans the Global market rather than simply serving it from one hub. The firm operates offices across North America, Europe, Asia-Pacific, and Latin America, and is frequently cited in industry rankings such as Adweek's Agency A-list, Cannes Lions reports, and Effie Worldwide case studies. Its core offer, end-to-end digital transformation, brand systems, commerce, and product engineering, competes directly with the global networks and boutique consultancies like Accenture Song, Huge, Dentsu Creative, Publicis Sapient, Havas, and independent shops such as Mother and Anomaly. Client-side sentiment skews positive: buyers praise its engineering depth and willingness to co-build platforms, while critics point to high project cost and occasional scope creep on long engagements. For a Global enterprise evaluating a Marketing / Agency partner, R/GA is a credible shortlist name, particularly when digital product and experience engineering matter as much as campaign creative.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: R/GA Website: https://rga.com Industry: Marketing / Agency Products/Services: Digital transformation and marketing services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital transformation and marketing services alternatives", "is R/GA any good"). Count how many of those 10 you would answer with R/GA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://rga.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots R/GA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is R/GA optimized for Answer Engine Optimization (AEO)?

R/GA has a solid but not dominant presence in AI answer engines. It is recognized as a credible global agency for digital transformation, but its own-site content is not deeply indexed, and third-party coverage is episodic. Its visibility is strong among industry peers but limited in broader AI Overview citations.

How do AI models like ChatGPT and Gemini see R/GA?

BrandAEO evaluated R/GA across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). R/GA currently has an Overall Score of 860, indicating strong presence and recommendation strength when AI models answer marketing / agency questions.

What is R/GA's AEO score?

R/GA's Answer Engine Optimization (AEO) Overall Score is 860 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended R/GA is inside AI-generated answers.

How can R/GA improve its visibility in AI answers?

R/GA can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.