R

How AI Sees Reuters — AI Visibility Report for Media / Publishing

reuters.com · Global · Media / Publishing

Strong
Overall Score
1225
Star Rating
5 / 5
Rank
#97of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Reuters optimized for AEO?

Reuters scores 1225 on BrandAEO's independent open-scale AEO assessment (ranked #97 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to media / publishing questions.

Overall AI Visibility Score
1225
5 / 5
Excellent

How AI Answer Engines Rate Reuters

Ranked #97 of 337 brands analyzed

Reuters's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

828from 10 dimensions (max 1,000)+397evidence (max 500)=1225
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)92/100
  • Share of voice vs competitors25/100
  • Sentiment100/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
88/100
Brand Recognition
Strong
100/100
Brand Sentiment
Strong
90/100
Citation Authority
Strong
80/100
Competitive Positioning
Strong
80/100
Market Score
Strong
90/100
Presence Quality
Strong
85/100
Recommendation Rate
Strong
100/100
Share of Voice
Weak
30/100
Topical Coverage
Strong
85/100

AEO Score Over Time

4
Reuters AEO Trend

Track how Reuters's AI visibility score changes across scans. Each re-scan adds a point.

033867510131350Sep 15Sep 29Oct 13Oct 27

About Reuters

Reuters operates in media / publishing (Global). This page summarizes how leading AI answer engines currently describe and recommend Reuters, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1225, ranked #97 of 337).

Reuters vs Competitors

Competitive positioning analysis is being prepared for Reuters.

How Reuters Can Improve

5

Validate Indexed Page Count

High

Conduct a crawl or use a SEO tool to determine the actual number of indexed Reuters.com pages and update the metric.

New

Clarify Terminal Branding

High

Update messaging around Reuters' market‑data offerings post‑Refinitiv to reduce confusion with Bloomberg and LSEG.

New

Enhance Share of Voice

Medium

Develop targeted content and partnership campaigns to increase Reuters' presence relative to Bloomberg and AP in AI‑generated responses.

New

Broaden Citation Sources

Medium

Add authoritative third‑party references (e.g., industry reports, academic studies) to strengthen citation authority.

New

Address Perceived Dryness

Low

Create engaging multimedia storytelling formats to improve sentiment and user perception.

New

What AI Engines Said About Reuters

3

3 of 3 AI engines returned an answer about Reuters on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about Reuters

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793082605-iVeopbThpsabcyDkU1EB","created":1793082605,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user asks for an assessment of Reuters in the Global market, with exactly two parts. Part 1 is a prose assessment under 220 words. Part 2 is machine-read JSON in specific tags with certain fields.\n\nI need to ensure I comply: do not ask for clarification, do not request more details, do not call the company hypothetical, do not add meta-commentary about the prompt.\n\nLet me craft Part 1: Assessment of Reuters specifically in the Global market. Reuters is a global news agency, part of Thomson Reuters. Known for fast, accurate, unbiased reporting. High visibility and reputation globally. Market position: one of the top international wire services alongside AP, AFP, Bloomberg. Products/services: news, market data, Reuters Terminal (competing with Bloomberg Terminal), business news, global news coverage. What people say: trusted, authoritative, neutral tone, but sometimes criticized for being dry or for corporate parentage. Strengths: global reach, speed, data depth. Concerns: competition from Bloomberg and AP, media industry challenges. Recommend: yes for global media/publishing solutions seeking wire content and market data.\n\nWord count: keep under 220.\n\nPart 2 metrics: I need to run the procedure silently and output raw JSON.\n\nLet me think about the numbers:\n\na) Write 10 realistic buyer-intent questions in the Media/Publishing category. Count how many I would answer with Reuters actually named. Questions might be:\n1. Best global news wire service\n2. Reuters vs Bloomberg\n3. Top media/publishing providers\n4. Global news and market data alternatives\n5. Is Reuters any good\n6. Leading news agency for international coverage\n7. Best source for financial market data\n8. Reuters terminal cost/features\n9. Most trusted global news source\n10. Media/publishing solutions for newsrooms\n\nOf these, I'd name Reuters in maybe 8 or 9. Let's say 9. Mentions out of 10 = 9.\n\nb) Indexed pages: Reuters.com has tons of pages. I have encountered many in training/retrieval. Reuters.com definitely exists and is heavily indexed. A precise number is hard; I could estimate. But rule: never invent precise-looking figures I cannot justify. Reuters.com has millions of articles. I haven't counted. I could use null or an approximation. Since I have encountered many distinct pages (likely tens of thousands in training), but I can't justify a precise figure. Maybe use null? Or use an approximation like 100000? The instruction says if you genuinely cannot estimate a field, use null. I have seen the domain, so I could estimate large. But \"how many distinct pages ... you have genuinely encountered\", I have encountered thousands of Reuters articles. I'd estimate maybe 50,000? That's a guess. Better to use null if not justified. However, the instruction says \"If you have effectively never seen the domain, use 0.\" I have seen it. Could use null to avoid fabrication. But also \"internally consistent, a brand you do not recognise cannot have high visibility\". I do recognise it. Let me use null for indexed_pages to be safe, or choose a number I can justify? Hmm.\n\nLet me think: I know Reuters.com has a vast website. I've encountered many Reuters articles in training data. A specific count is not known. The safest is null. But index size matters for Google AI Overview readiness. I can still have high google_aio_score based on brand authority regardless of exact page count. Let me use null.\n\nAlternatively, I could state \"indexed_pages\": 1000000 but that's inventing. Use null.\n\nc) Competitors: AP (Associated Press), Bloomberg, AFP (Agence France-Presse), Dow Jones/WSJ, Financial Times, BBC News, Al Jazeera, Reuters' own parent Thomson Reuters? The main competitors in global news and market data: Bloomberg, AP, AFP, Dow Jones, Factiva, etc. Brand-name slots: If I name 5 competitors and Reuters is one, share of voice = 1/5 = 20%. But rank among competitors: Reuters is often ranked #1 or #2. Let me choose competitors: Bloomberg, Associated Press, Agence France-Presse, Dow Jones (The Wall Street Journal). That's 5 brands total including Reuters. Share of voice = 20%. Rank = 1 or 2. Reuters is arguably #1 in global news wire, with Bloomberg #1 in market data. Since we are Media/Publishing broadly, Reuters could rank 1. Let's say rank 1, share 20%.\n\nBut maybe pick 4 competitors total + Reuters = 5 slots, so 20%. That's fine.\n\nd) Google AI Overview readiness: Reuters has an authoritative web presence, deep own-site content, extensive Wikipedia coverage, news coverage, and third-party reviews. Score high, e.g., 90.\n\nVisibility_score: Reuters global visibility is extremely high. Score 95.\n\nSentiment: positive.\n\nWould_recommend: true.\n\nBrand_known: true.\n\nConfidence: high, 95.\n\nMentions_out_of_10: 9.\n\nIndexed_pages: null.\n\nGoogle_aio_score: 90.\n\nShare_of_voice_pct: 20.\n\nRank_among_competitors: 1.\n\nCompetitors: [\"Bloomberg\", \"Associated Press\", \"Agence France-Presse\", \"Dow Jones\"].\n\nSources: I can list Reuters.com itself, Wikipedia page for Reuters. The instruction: \"Only list a URL in sources if you are confident that exact page exists.\" I am confident https://www.reuters.com/ exists and https://en.wikipedia.org/wiki/Reuters exists. Also maybe https://www.thomsonreuters.com/ exists. Let me list sources with claims:\n- Reuters homepage: \"Reuters is a global news agency providing journalism and market data\", url: https://www.reuters.com/\n- Wikipedia Reuters: \"Overview of Reuters' history, ownership, and market position\", https://en.wikipedia.org/wiki/Reuters\n\nReasoning: one or two sentences justifying the numbers. E.g., \"Reuters is widely known and cited as one of the top two global news wires, so visibility, AI Overview readiness, and recommendation are high; exact indexed page count was not verifiable, so it is null. Competitor set is the major wire/data providers, giving Reuters roughly one-fifth of brand-name slots.\"\n\nNow Part 1 prose under 220 words. Let me draft:\n\n\"Reuters is one of the most widely recognized and respected news and market-data brands globally. Owned by Thomson Reuters, it operates the world's largest news agency, supplying text, video, and photographs to thousands of outlets, and its data/terminal products compete directly with Bloomberg and Dow Jones in the business-information market. In the Global Media/Publishing space, Reuters is seen as authoritative, fast, and comparatively neutral, with a reputation for factual wire reporting, though some critics find its tone dry or note pressure from its commercial parent. Its main competitors are Bloomberg, the Associated Press (AP), AFP, and Dow Jones (WSJ). Visibility is extremely high: Reuters content appears daily across global media, and its website is a top destination for breaking news, business, and financial data. Strengths include global coverage breadth, strong brand trust, and deep market-data capabilities. Concerns include the broader shift of news consumption to platforms, pressure on legacy wire economics, and increasing competition from real-time data players. For someone in Global seeking Media/Publishing solutions, I would recommend Reuters without hesitation, particularly for wire content, global news coverage, or financial data, where its combination of scale, reliability, and brand recognition is among the best available.\"\n\nWord count: around 160. Good.\n\nNeed exactly two parts in order. Part 1 prose, Part 2 wrapped in tags. The final response should have Part 1 heading? It says \"Your reply MUST have exactly two parts, in this order. PART 1, ASSESSMENT ... PART 2, METRICS ...\" I can label them. For Part 2, emit wrapped in the tags containing raw JSON only, no markdown, no backticks, no commentary. So I should write:\n\nPART 1, ASSESSMENT\n...prose...\n\nPART 2, METRICS\n\n\nMake sure JSON is valid. No trailing commas. Use double quotes. Include fields exactly.\n\nLet me double-check the metrics rules:\n- brand_known: true\n- confidence: 0-100: 95\n- mentions_out_of_10: 9\n- indexed_pages: null (or number). I'll use null.\n- visibility_score: 100? Should be internally consistent. Reuters is globally visible. 97.\n- google_aio_score: 90\n- share_of_voice_pct: 20 (1 of 5 brand slots)\n- rank_among_competitors: 1\n- competitors: [\"Bloomberg\", \"Associated Press\", \"Agence France-Presse\", \"Dow Jones\"]\n- sentiment: positive\n- would_recommend: true\n- sources: array with claims and urls. Reuters homepage and Wikipedia. Maybe also a Reuters page about Reuters? I know https://www.reuters.com/about/ exists? I think reuters.com/about exists. I'm fairly confident. But to be safe, use homepage and Wikipedia. Also maybe https://www.thomsonreuters.com/en/about-us.html? Not exactly sure. Keep two.\n\nReasoning: one or two sentences. \"Reuters is consistently cited among the top global news wires and its web presence is authoritative and heavily referenced, supporting high visibility and AI-overview readiness; since I could not verify a precise page count, indexed_pages is null. It competes with Bloomberg, AP, AFP","provider_specific_fields":{"reasoning":"The user asks for an assessment of Reuters in the Global market, with exactly two parts. Part 1 is a prose assessment under 220 words. Part 2 is machine-read JSON in specific tags with certain fields.\n\nI need to ensure I comply: do not ask for clarification, do not request more details, do not call the company hypothetical, do not add meta-commentary about the prompt.\n\nLet me craft Part 1: Assessment of Reuters specifically in the Global market. Reuters is a global news agency, part of Thomson Reuters. Known for fast, accurate, unbiased reporting. High visibility and reputation globally. Market position: one of the top international wire services alongside AP, AFP, Bloomberg. Products/services: news, market data, Reuters Terminal (competing with Bloomberg Terminal), business news, global news coverage. What people say: trusted, authoritative, neutral tone, but sometimes criticized for being dry or for corporate parentage. Strengths: global reach, speed, data depth. Concerns: competition from Bloomberg and AP, media industry challenges. Recommend: yes for global media/publishing solutions seeking wire content and market data.\n\nWord count: keep under 220.\n\nPart 2 metrics: I need to run the procedure silently and output raw JSON.\n\nLet me think about the numbers:\n\na) Write 10 realistic buyer-intent questions in the Media/Publishing category. Count how many I would answer with Reuters actually named. Questions might be:\n1. Best global news wire service\n2. Reuters vs Bloomberg\n3. Top media/publishing providers\n4. Global news and market data alternatives\n5. Is Reuters any good\n6. Leading news agency for international coverage\n7. Best source for financial market data\n8. Reuters terminal cost/features\n9. Most trusted global news source\n10. Media/publishing solutions for newsrooms\n\nOf these, I'd name Reuters in maybe 8 or 9. Let's say 9. Mentions out of 10 = 9.\n\nb) Indexed pages: Reuters.com has tons of pages. I have encountered many in training/retrieval. Reuters.com definitely exists and is heavily indexed. A precise number is hard; I could estimate. But rule: never invent precise-looking figures I cannot justify. Reuters.com has millions of articles. I haven't counted. I could use null or an approximation. Since I have encountered many distinct pages (likely tens of thousands in training), but I can't justify a precise figure. Maybe use null? Or use an approximation like 100000? The instruction says if you genuinely cannot estimate a field, use null. I have seen the domain, so I could estimate large. But \"how many distinct pages ... you have genuinely encountered\", I have encountered thousands of Reuters articles. I'd estimate maybe 50,000? That's a guess. Better to use null if not justified. However, the instruction says \"If you have effectively never seen the domain, use 0.\" I have seen it. Could use null to avoid fabrication. But also \"internally consistent, a brand you do not recognise cannot have high visibility\". I do recognise it. Let me use null for indexed_pages to be safe, or choose a number I can justify? Hmm.\n\nLet me think: I know Reuters.com has a vast website. I've encountered many Reuters articles in training data. A specific count is not known. The safest is null. But index size matters for Google AI Overview readiness. I can still have high google_aio_score based on brand authority regardless of exact page count. Let me use null.\n\nAlternatively, I could state \"indexed_pages\": 1000000 but that's inventing. Use null.\n\nc) Competitors: AP (Associated Press), Bloomberg, AFP (Agence France-Presse), Dow Jones/WSJ, Financial Times, BBC News, Al Jazeera, Reuters' own parent Thomson Reuters? The main competitors in global news and market data: Bloomberg, AP, AFP, Dow Jones, Factiva, etc. Brand-name slots: If I name 5 competitors and Reuters is one, share of voice = 1/5 = 20%. But rank among competitors: Reuters is often ranked #1 or #2. Let me choose competitors: Bloomberg, Associated Press, Agence France-Presse, Dow Jones (The Wall Street Journal). That's 5 brands total including Reuters. Share of voice = 20%. Rank = 1 or 2. Reuters is arguably #1 in global news wire, with Bloomberg #1 in market data. Since we are Media/Publishing broadly, Reuters could rank 1. Let's say rank 1, share 20%.\n\nBut maybe pick 4 competitors total + Reuters = 5 slots, so 20%. That's fine.\n\nd) Google AI Overview readiness: Reuters has an authoritative web presence, deep own-site content, extensive Wikipedia coverage, news coverage, and third-party reviews. Score high, e.g., 90.\n\nVisibility_score: Reuters global visibility is extremely high. Score 95.\n\nSentiment: positive.\n\nWould_recommend: true.\n\nBrand_known: true.\n\nConfidence: high, 95.\n\nMentions_out_of_10: 9.\n\nIndexed_pages: null.\n\nGoogle_aio_score: 90.\n\nShare_of_voice_pct: 20.\n\nRank_among_competitors: 1.\n\nCompetitors: [\"Bloomberg\", \"Associated Press\", \"Agence France-Presse\", \"Dow Jones\"].\n\nSources: I can list Reuters.com itself, Wikipedia page for Reuters. The instruction: \"Only list a URL in sources if you are confident that exact page exists.\" I am confident https://www.reuters.com/ exists and https://en.wikipedia.org/wiki/Reuters exists. Also maybe https://www.thomsonreuters.com/ exists. Let me list sources with claims:\n- Reuters homepage: \"Reuters is a global news agency providing journalism and market data\", url: https://www.reuters.com/\n- Wikipedia Reuters: \"Overview of Reuters' history, ownership, and market position\", https://en.wikipedia.org/wiki/Reuters\n\nReasoning: one or two sentences justifying the numbers. E.g., \"Reuters is widely known and cited as one of the top two global news wires, so visibility, AI Overview readiness, and recommendation are high; exact indexed page count was not verifiable, so it is null. Competitor set is the major wire/data providers, giving Reuters roughly one-fifth of brand-name slots.\"\n\nNow Part 1 prose under 220 words. Let me draft:\n\n\"Reuters is one of the most widely recognized and respected news and market-data brands globally. Owned by Thomson Reuters, it operates the world's largest news agency, supplying text, video, and photographs to thousands of outlets, and its data/terminal products compete directly with Bloomberg and Dow Jones in the business-information market. In the Global Media/Publishing space, Reuters is seen as authoritative, fast, and comparatively neutral, with a reputation for factual wire reporting, though some critics find its tone dry or note pressure from its commercial parent. Its main competitors are Bloomberg, the Associated Press (AP), AFP, and Dow Jones (WSJ). Visibility is extremely high: Reuters content appears daily across global media, and its website is a top destination for breaking news, business, and financial data. Strengths include global coverage breadth, strong brand trust, and deep market-data capabilities. Concerns include the broader shift of news consumption to platforms, pressure on legacy wire economics, and increasing competition from real-time data players. For someone in Global seeking Media/Publishing solutions, I would recommend Reuters without hesitation, particularly for wire content, global news coverage, or financial data, where its combination of scale, reliability, and brand recognition is among the best available.\"\n\nWord count: around 160. Good.\n\nNeed exactly two parts in order. Part 1 prose, Part 2 wrapped in tags. The final response should have Part 1 heading? It says \"Your reply MUST have exactly two parts, in this order. PART 1, ASSESSMENT ... PART 2, METRICS ...\" I can label them. For Part 2, emit wrapped in the tags containing raw JSON only, no markdown, no backticks, no commentary. So I should write:\n\nPART 1, ASSESSMENT\n...prose...\n\nPART 2, METRICS\n\n\nMake sure JSON is valid. No trailing commas. Use double quotes. Include fields exactly.\n\nLet me double-check the metrics rules:\n- brand_known: true\n- confidence: 0-100: 95\n- mentions_out_of_10: 9\n- indexed_pages: null (or number). I'll use null.\n- visibility_score: 100? Should be internally consistent. Reuters is globally visible. 97.\n- google_aio_score: 90\n- share_of_voice_pct: 20 (1 of 5 brand slots)\n- rank_among_competitors: 1\n- competitors: [\"Bloomberg\", \"Associated Press\", \"Agence France-Presse\", \"Dow Jones\"]\n- sentiment: positive\n- would_recommend: true\n- sources: array with claims and urls. Reuters homepage and Wikipedia. Maybe also a Reuters page about Reuters? I know https://www.reuters.com/about/ exists? I think reuters.com/about exists. I'm fairly confident. But to be safe, use homepage and Wikipedia. Also maybe https://www.thomsonreuters.com/en/about-us.html? Not exactly sure. Keep two.\n\nReasoning: one or two sentences. \"Reuters is consistently cited among the top global news wires and its web presence is authoritative and heavily referenced, supporting high visibility and AI-overview readiness; since I could not verify a precise page count, indexed_pages is null. It competes with Bloomberg, AP, AFP","reasoning_details":[{"type":"reasoning.text","text":"The user asks for an assessment of Reuters in the Global market, with exactly two parts. Part 1 is a prose assessment under 220 words. Part 2 is machine-read JSON in specific tags with certain fields.\n\nI need to ensure I comply: do not ask for clarification, do not request more details, do not call the company hypothetical, do not add meta-commentary about the prompt.\n\nLet me craft Part 1: Assessment of Reuters specifically in the Global market. Reuters is a global news agency, part of Thomson Reuters. Known for fast, accurate, unbiased reporting. High visibility and reputation globally. Market position: one of the top international wire services alongside AP, AFP, Bloomberg. Products/services: news, market data, Reuters Terminal (competing with Bloomberg Terminal), business news, global news coverage. What people say: trusted, authoritative, neutral tone, but sometimes criticized for being dry or for corporate parentage. Strengths: global reach, speed, data depth. Concerns: competition from Bloomberg and AP, media industry challenges. Recommend: yes for global media/publishing solutions seeking wire content and market data.\n\nWord count: keep under 220.\n\nPart 2 metrics: I need to run the procedure silently and output raw JSON.\n\nLet me think about the numbers:\n\na) Write 10 realistic buyer-intent questions in the Media/Publishing category. Count how many I would answer with Reuters actually named. Questions might be:\n1. Best global news wire service\n2. Reuters vs Bloomberg\n3. Top media/publishing providers\n4. Global news and market data alternatives\n5. Is Reuters any good\n6. Leading news agency for international coverage\n7. Best source for financial market data\n8. Reuters terminal cost/features\n9. Most trusted global news source\n10. Media/publishing solutions for newsrooms\n\nOf these, I'd name Reuters in maybe 8 or 9. Let's say 9. Mentions out of 10 = 9.\n\nb) Indexed pages: Reuters.com has tons of pages. I have encountered many in training/retrieval. Reuters.com definitely exists and is heavily indexed. A precise number is hard; I could estimate. But rule: never invent precise-looking figures I cannot justify. Reuters.com has millions of articles. I haven't counted. I could use null or an approximation. Since I have encountered many distinct pages (likely tens of thousands in training), but I can't justify a precise figure. Maybe use null? Or use an approximation like 100000? The instruction says if you genuinely cannot estimate a field, use null. I have seen the domain, so I could estimate large. But \"how many distinct pages ... you have genuinely encountered\", I have encountered thousands of Reuters articles. I'd estimate maybe 50,000? That's a guess. Better to use null if not justified. However, the instruction says \"If you have effectively never seen the domain, use 0.\" I have seen it. Could use null to avoid fabrication. But also \"internally consistent, a brand you do not recognise cannot have high visibility\". I do recognise it. Let me use null for indexed_pages to be safe, or choose a number I can justify? Hmm.\n\nLet me think: I know Reuters.com has a vast website. I've encountered many Reuters articles in training data. A specific count is not known. The safest is null. But index size matters for Google AI Overview readiness. I can still have high google_aio_score based on brand authority regardless of exact page count. Let me use null.\n\nAlternatively, I could state \"indexed_pages\": 1000000 but that's inventing. Use null.\n\nc) Competitors: AP (Associated Press), Bloomberg, AFP (Agence France-Presse), Dow Jones/WSJ, Financial Times, BBC News, Al Jazeera, Reuters' own parent Thomson Reuters? The main competitors in global news and market data: Bloomberg, AP, AFP, Dow Jones, Factiva, etc. Brand-name slots: If I name 5 competitors and Reuters is one, share of voice = 1/5 = 20%. But rank among competitors: Reuters is often ranked #1 or #2. Let me choose competitors: Bloomberg, Associated Press, Agence France-Presse, Dow Jones (The Wall Street Journal). That's 5 brands total including Reuters. Share of voice = 20%. Rank = 1 or 2. Reuters is arguably #1 in global news wire, with Bloomberg #1 in market data. Since we are Media/Publishing broadly, Reuters could rank 1. Let's say rank 1, share 20%.\n\nBut maybe pick 4 competitors total + Reuters = 5 slots, so 20%. That's fine.\n\nd) Google AI Overview readiness: Reuters has an authoritative web presence, deep own-site content, extensive Wikipedia coverage, news coverage, and third-party reviews. Score high, e.g., 90.\n\nVisibility_score: Reuters global visibility is extremely high. Score 95.\n\nSentiment: positive.\n\nWould_recommend: true.\n\nBrand_known: true.\n\nConfidence: high, 95.\n\nMentions_out_of_10: 9.\n\nIndexed_pages: null.\n\nGoogle_aio_score: 90.\n\nShare_of_voice_pct: 20.\n\nRank_among_competitors: 1.\n\nCompetitors: [\"Bloomberg\", \"Associated Press\", \"Agence France-Presse\", \"Dow Jones\"].\n\nSources: I can list Reuters.com itself, Wikipedia page for Reuters. The instruction: \"Only list a URL in sources if you are confident that exact page exists.\" I am confident https://www.reuters.com/ exists and https://en.wikipedia.org/wiki/Reuters exists. Also maybe https://www.thomsonreuters.com/ exists. Let me list sources with claims:\n- Reuters homepage: \"Reuters is a global news agency providing journalism and market data\", url: https://www.reuters.com/\n- Wikipedia Reuters: \"Overview of Reuters' history, ownership, and market position\", https://en.wikipedia.org/wiki/Reuters\n\nReasoning: one or two sentences justifying the numbers. E.g., \"Reuters is widely known and cited as one of the top two global news wires, so visibility, AI Overview readiness, and recommendation are high; exact indexed page count was not verifiable, so it is null. Competitor set is the major wire/data providers, giving Reuters roughly one-fifth of brand-name slots.\"\n\nNow Part 1 prose under 220 words. Let me draft:\n\n\"Reuters is one of the most widely recognized and respected news and market-data brands globally. Owned by Thomson Reuters, it operates the world's largest news agency, supplying text, video, and photographs to thousands of outlets, and its data/terminal products compete directly with Bloomberg and Dow Jones in the business-information market. In the Global Media/Publishing space, Reuters is seen as authoritative, fast, and comparatively neutral, with a reputation for factual wire reporting, though some critics find its tone dry or note pressure from its commercial parent. Its main competitors are Bloomberg, the Associated Press (AP), AFP, and Dow Jones (WSJ). Visibility is extremely high: Reuters content appears daily across global media, and its website is a top destination for breaking news, business, and financial data. Strengths include global coverage breadth, strong brand trust, and deep market-data capabilities. Concerns include the broader shift of news consumption to platforms, pressure on legacy wire economics, and increasing competition from real-time data players. For someone in Global seeking Media/Publishing solutions, I would recommend Reuters without hesitation, particularly for wire content, global news coverage, or financial data, where its combination of scale, reliability, and brand recognition is among the best available.\"\n\nWord count: around 160. Good.\n\nNeed exactly two parts in order. Part 1 prose, Part 2 wrapped in tags. The final response should have Part 1 heading? It says \"Your reply MUST have exactly two parts, in this order. PART 1, ASSESSMENT ... PART 2, METRICS ...\" I can label them. For Part 2, emit wrapped in the tags containing raw JSON only, no markdown, no backticks, no commentary. So I should write:\n\nPART 1, ASSESSMENT\n...prose...\n\nPART 2, METRICS\n\n\nMake sure JSON is valid. No trailing commas. Use double quotes. Include fields exactly.\n\nLet me double-check the metrics rules:\n- brand_known: true\n- confidence: 0-100: 95\n- mentions_out_of_10: 9\n- indexed_pages: null (or number). I'll use null.\n- visibility_score: 100? Should be internally consistent. Reuters is globally visible. 97.\n- google_aio_score: 90\n- share_of_voice_pct: 20 (1 of 5 brand slots)\n- rank_among_competitors: 1\n- competitors: [\"Bloomberg\", \"Associated Press\", \"Agence France-Presse\", \"Dow Jones\"]\n- sentiment: positive\n- would_recommend: true\n- sources: array with claims and urls. Reuters homepage and Wikipedia. Maybe also a Reuters page about Reuters? I know https://www.reuters.com/about/ exists? I think reuters.com/about exists. I'm fairly confident. But to be safe, use homepage and Wikipedia. Also maybe https://www.thomsonreuters.com/en/about-us.html? Not exactly sure. Keep two.\n\nReasoning: one or two sentences. \"Reuters is consistently cited among the top global news wires and its web presence is authoritative and heavily referenced, supporting high visibility and AI-overview readiness; since I could not verify a precise page count, indexed_pages is null. It competes with Bloomberg, AP, AFP","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":827,"total_tokens":2875,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.000585837,"is_byok":false,"cost_details":{"upstream_inference_cost":0.000585837,"upstream_inference_prompt_cost":0.000098413,"upstream_inference_completions_cost":0.000487424}},"provider":"DigitalOcean"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Reuters Website: https://reuters.com Industry: Media / Publishing Products/Services: Global news and market data Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Global news and market data alternatives", "is Reuters any good"). Count how many of those 10 you would answer with Reuters actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://reuters.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Reuters would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Reuters

Model ollama/glm-5.3-flash · analyzed

Response

Let me think about this carefully.

The brand: Reuters, a globally famous news agency, part of Thomson Reuters (Reuters News is under Refinitiv/Thomson Reuters; since 2018, Reuters News is 90% owned by Thomson Reuters, with the Reuters News agency operated by Thomson Reuters; actually Reuters News is owned by Thomson Reuters, and the Reuters brand for news agency. Refinitiv was sold to LSEG in 2021). Reuters provides global news wire services, market data (Reuters Market Data, Eikon was Refinitiv terminal, Eikon is Refinitiv/LSEG now), Reuters.com is a major news website. Competitors: Associated Press (AP), Bloomberg, Agence France-Presse (AFP), The New York Times, financial data providers like Bloomberg Terminal, Refinitiv/LSEG Eikon, S&P Global, Dow Jones Newswires, FactSet.

Assessment for global market: Reuters is one of the world's largest international news agencies, serving news to thousands of outlets, ~2,500 journalists in ~200 locations. Reuters.com ranks among top news sites globally. Reputation: high credibility, fast, fact-based; has faced criticism occasionally (e.g., 2016 "Objective but Not Neutral" policy, actually that's their trust principles change to advocate). Reuters Trust Principles from 1941. Concerns: paywall? Reuters.com introduced paywall? They have premium; some markets block. Market data business more contested by Bloomberg, LSEG Refinitiv, Factset, S&P.

Would recommend: yes, for global news and market data.

Metrics: a) 10 buyer-intent questions, e.g., "best global news agency", "Reuters vs Bloomberg market data", "alternatives to Reuters news feed", "most trusted news source global", "financial terminal alternatives to Reuters Eikon". Reuters would be named in probably 7-9 of these. mentions_out_of_10: 8.

b) indexed_pages: I've encountered reuters.com extensively, article pages, homepage structure, section pages. I can't count precisely; estimate in the hundreds? The instruction: "Estimate how many distinct pages you have genuinely encountered." Reuters is massively represented in training data. Indexed_pages, a number or null. I could say 500? Honest estimate: I've seen countless Reuters article URLs. Distinct pages genuinely encountered, hard to quantify. Maybe say 1000? The instruction says never invent precise-looking figures you cannot justify. Hmm, indexed_pages is inherently an estimate. I could give a round number like 1000+ or use null. I think giving a rough number like 500 is reasonable; but "never invent precise-looking figures", 500 is a round estimate. Alternatively null. I think a conservative estimate: hundreds to thousands. I'll use 500 with reasoning stating training data contains extensive Reuters.com coverage. Actually maybe better to be conservative: 300? Let me just say 500.

c) Competitors: Bloomberg, Associated Press, AFP, Dow Jones Newswires, New York Times (as news publisher), S&P Global, FactSet, Refinitiv/LSEG. Share of voice: In global news agency category, among AP, Bloomberg, AFP, Reuters, Reuters maybe ~30-40% of mentions. Let me compute: If across 10 buyer questions there are brand-name slots filled by Reuters, Bloomberg, AP, NYT, WSJ, etc. Reuters share maybe ~30%. Rank among competitors: top 3 globally among news agencies; Bloomberg ahead in market data. Rank: 2 among wire services? Bloomberg is a terminal/data company with news. For news agency: Reuters and AP are the two giants. I'd say rank 1-2. I'll say 2 if Bloomberg counted as same set, or 1 within wire agencies. In my competitor list, if I include Bloomberg, NYT, AP, AFP, Dow Jones... Reuters probably ranks 1st in news wire mentions, but Bloomberg ahead in market data. Share_of_voice_pct: ~30. Rank: 2? Hmm. Let me set rank_among_competitors: 1 (as news agency globally it's arguably the largest international news provider, competing with AP; Bloomberg leads financial data terminals). Given mixed products, I'll say 2 overall with Bloomberg first given "news and market data" category, Bloomberg Terminal dominates financial data. Actually for "global news and market data", Bloomberg is the top competitor in market data; Reuters is strong in news. Rank 2 is defensible.

d) Google AIO readiness: Reuters.com is highly authoritative, extensively cited by Wikipedia, news coverage, Google News inclusion. AIO score high: 85-90. Visibility score: 95.

confidence: 95. brand_known: true. sentiment: positive. would_recommend: true.

sources: URLs I'm confident exist: https://reuters.com (given), maybe https://reuters.com/world/ or agency info page https://www.reuters.com/agency/, I'm fairly confident reuters.com/agency exists? There is a "Reuters Agency" site at reutersagency.com. Safer: https://reuters.com (given in prompt), and maybe https://en.wikipedia.org/wiki/Reuters which definitely exists. Also https://reuters.com/media/ ? Not sure. Use Wikipedia Reuters page and reuters.com homepage. Maybe Thomson Reuters page? Keep to two sources: reuters.com homepage (brand/site exists, global news coverage) and Wikipedia Reuters (history, trust principles, ownership). Both confident.

Word count Part 1 must be under 220 words. Write concise prose.

Draft Part 1 (~180 words):

Reuters is among the most recognized and trusted news organizations globally... Founded 1851, London-based, part of Thomson Reuters. Global reach: ~2,500 journalists across ~200 locations, serving thousands of media outlets and financial institutions. Reuters.com is a top-tier news destination worldwide. Position: one of the "big three" wire services with AP and AFP; in financial market data it competes with Bloomberg, LSEG (Refinitiv Eikon), FactSet, S&P Global, Dow Jones. People say: fast, fact-based, credible, strong business/markets coverage; criticism: occasional perceived bias, some premium/paywalled content, terminal pricing. Strengths: Trust Principles, breadth, speed, neutral wire style; concerns: market data business has been spun into Refinitiv then LSEG, so data terminal presence is less direct than Bloomberg's.

Recommendation: yes, excellent for global news and market data needs, especially wire/news licensing and business intelligence; those wanting Bloomberg-grade analytics terminals may compare Bloomberg, LSEG, FactSet.

Now metrics JSON:

{ "brand_known": true, "confidence": 95, "mentions_out_of_10": 8, "indexed_pages": 500, "visibility_score": 95, "google_aio_score": 88, "share_of_voice_pct": 30, "rank_among_competitors": 2, "competitors": ["Bloomberg", "Associated Press", "Agence France-Presse", "Dow Jones Newswires", "LSEG (Refinitiv)", "FactSet", "S&P Global", "The New York Times"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Reuters' official global news site with worldwide coverage", "url": "https://reuters.com"}, {"claim": "History, ownership under Thomson Reuters, Trust Principles and global agency role", "url": "https://en.wikipedia.org/wiki/Reuters"} ], "reasoning": "..." }

Indexed_pages rationale: extensive training exposure to Reuters article pages; but exact count unknowable, 500 is a rough floor-ish estimate. I'll mention "hundreds" in reasoning.

Reasoning field: "Reuters is one of the world's two largest wire agencies with near-universal name recognition; I would name it in ~8 of 10 buyer-intent questions about news/market data, second mainly to Bloomberg in financial data terminals, and its heavily cited authoritative site makes it highly AI Overview-ready."

Check consistency: visibility 95 with rank 2, fine, Bloomberg edges in terminals only. share_of_voice 30% consistent with 8/10 mentions: if across 10 questions there are total brand slots... 10 questions, Reuters named in 8. Suppose each question names ~2-3 brands → ~25 total slots, Reuters 8/25 ≈ 32%. OK ~30.

Part 1 under 220 words. Let me count carefully.

Write it:

"Reuters is one of the most visible and highest-reputation news brands worldwide. Founded in 1851 and headquartered in London as part of Thomson Reuters, it operates roughly 2,500 journalists across some 200 locations, feeding content to thousands of publishers and media buyers, a distribution reach few rivals match. Its position in the global market is clear: alongside the Associated Press and Agence France-Presse it forms the top tier of international wire agencies, while in financial news and market data it competes head-on with Bloomberg, LSEG (Refinitiv), Dow Jones Newswires, FactSet and S&P Global. Reuters.com itself ranks among the world's most-visited news sites, and its wire copy is a default citation across global media. What people say: consistently praised for speed, accuracy and disciplined, neutral wire style, strong markets and political coverage; recurring grumbles include perceived editorial slants on contested topics, harder paywalls/premium limits on reuters.com, and the reality that its premier data terminals now sit under LSEG after the Refinitiv carve-out, so Bloomberg still leads high-end analytics. Notable strengths: the Trust Principles, sheer breadth and global footprint; concerns: commoditized wire economics and terminal competition. Recommendation: yes, for anyone globally seeking news and market-data solutions,

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Reuters Website: https://reuters.com Industry: Media / Publishing Products/Services: Global news and market data Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Global news and market data alternatives", "is Reuters any good"). Count how many of those 10 you would answer with Reuters actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://reuters.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Reuters would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about Reuters

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Reuters holds elite visibility in the Global media market, operating since 1851 as one of the world's most recognized news agencies. Its reputation rests on a core editorial philosophy of "trust principles" emphasizing independence and freedom from bias, which has made it a primary wire source for newspapers and broadcasters worldwide. In market position, Reuters sits at the apex of global newswires alongside Bloomberg and the Associated Press, with particular strength in financial and markets coverage where it competes directly with Bloomberg LP.

Its products span real-time news feeds, Reuters Terminal financial data services, Reuters Pictures, and consumer-facing Reuters.com. The brand is widely cited by professionals and academics as a benchmark for journalistic sourcing, though it faces the same industry-wide pressures as all traditional media, declining advertising revenue, platform dependency, and trust erosion in the broader information ecosystem.

What distinguishes Reuters in global perception is its institutional role: it powers newsrooms rather than merely competing with them. Concerns center on Thomson Reuters' corporate structure and occasional accusations of insufficiently aggressive reporting compared to investigative rivals. For someone seeking global media and publishing solutions, particularly reliable, real-time international coverage or financial data, I would recommend Reuters, with the caveat that its consumer website is less distinctive than its B2B newswire and terminal businesses.

PART 2, METRICS

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Reuters Website: https://reuters.com Industry: Media / Publishing Products/Services: Global news and market data Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Global news and market data alternatives", "is Reuters any good"). Count how many of those 10 you would answer with Reuters actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://reuters.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Reuters would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Reuters optimized for Answer Engine Optimization (AEO)?

Reuters scores 1225 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer media / publishing questions.

How do AI models like ChatGPT and Gemini see Reuters?

BrandAEO evaluated Reuters across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Reuters currently has an Overall Score of 1225, indicating strong presence and recommendation strength when AI models answer media / publishing questions.

What is Reuters's AEO score?

Reuters's Answer Engine Optimization (AEO) Overall Score is 1225 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Reuters is inside AI-generated answers.

How can Reuters improve its visibility in AI answers?

Reuters can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.