R

How AI Sees Reuters — AI Visibility Report for Media / Publishing

reuters.com · Global · Media / Publishing

Strong
Overall Score
1297
Star Rating
5 / 5
Rank
#53of 312
Engines
5analyzed
Analyzed
Quick Answer

Is Reuters optimized for AEO?

Yes, Reuters is strongly optimized for Answer Engine Optimization. Its high visibility score reflects frequent citation by AI engines like DeepSeek, Kimi, Qwen, and GLM, which rank it first among competitors for global news and market data queries. Its authoritative domain and trust signals make it a default source in AI-generated answers.

Overall AI Visibility Score
1297
5 / 5
Excellent

How AI Answer Engines Rate Reuters

Ranked #53 of 312 brands analyzed

Reuters's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

882from 10 dimensions (max 1,000)+415evidence (max 500)=1297
  • Mentioned in buyer-intent answers88/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)94/100
  • Share of voice vs competitors33/100
  • Sentiment100/100

Evidence = numbers the 4/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
94/100
Brand Recognition
Strong
100/100
Brand Sentiment
Strong
95/100
Citation Authority
Strong
92/100
Competitive Positioning
Strong
98/100
Market Score
Strong
92/100
Presence Quality
Strong
88/100
Recommendation Rate
Strong
100/100
Share of Voice
Weak
33/100
Topical Coverage
Strong
90/100

AEO Score Over Time

1
Reuters AEO Trend

Track how Reuters's AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Sep 15

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About Reuters

What Reuters does

Reuters is a global news agency headquartered in London, providing journalism and market data to media outlets, financial institutions, and governments worldwide. It operates in over 200 locations with roughly 2,500 journalists, delivering breaking news and financial intelligence in multiple languages.

Products and services

Reuters offers a newswire service licensed by thousands of newspapers and broadcasters, a free consumer news website, and subscription-based financial data platforms such as Reuters Eikon and the Reuters Terminal. It also provides specialized data feeds for trading, risk management, and enterprise workflows, alongside events and editorial services for professionals.

What sets it apart

Reuters is distinguished by its adherence to the Reuters Trust Principles, which mandate independence, integrity, and freedom from bias. Its global bureau network and real-time data infrastructure make it a primary source for verified breaking news, while its neutrality is consistently ranked among the highest in industry trust surveys. The brand also holds numerous Pulitzer Prizes and is a default citation for AI answer engines.

Market and reach

Reuters serves customers in over 100 countries, with a strong presence in financial hubs like London, New York, Singapore, and Tokyo. It is owned by Thomson Reuters, while its financial data business is integrated with LSEG (London Stock Exchange Group). Competitors include Bloomberg, Associated Press, Agence France-Presse, Dow Jones Newswires, and BBC News.

Reuters vs Competitors

6
BBloomberg

Competes directly in financial data terminals and market news, with a stronger hold on institutional data.

AAssociated Press (AP)
Analyze

Rival newswire service with comparable global reach and similar wholesale news distribution model.

AAgence France-Presse (AFP)
Analyze

Major international news agency competing for wire subscriptions and global breaking news coverage.

DDow Jones Newswires
Analyze

Competes in financial news and data, particularly for professional and enterprise audiences.

BBBC News
Analyze

Competes for consumer attention with a free, trusted news website and global broadcasting reach.

TThe New York Times

Competes for premium journalism subscribers and digital news visibility, though with a different model.

How Reuters Can Improve

5

Enhance Consumer Site Experience

High

Introduce more engaging multimedia storytelling and flexible subscription tiers to reduce friction for casual readers.

New

Strengthen Bias‑Monitoring Framework

High

Implement regular third‑party audits and transparent reporting on editorial decisions to mitigate perceived bias concerns.

New

Expand Analytical Content

Medium

Add in‑depth analysis and opinion pieces to complement wire copy, targeting professionals who need context beyond raw facts.

New

Improve AI‑Friendly Metadata

Medium

Standardize schema.org tags and structured data across Reuters articles to boost AI citation and discoverability.

New

Diversify Revenue Streams

Low

Develop premium data‑visualization tools and niche newsletters to reduce reliance on traditional paywall revenue.

New

Sources & References

6

What AI Engines Said About Reuters

5

5 of 5 AI engines returned an answer about Reuters on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about Reuters

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 92, "mentions_out_of_10": 8, "indexed_pages": 150, "visibility_score": 95, "google_aio_score": 90, "share_of_voice_pct": 35, "rank_among_competitors": 1, "competitors": ["Associated Press", "Bloomberg", "BBC News", "The Wall Street Journal", "The New York Times"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Reuters main news portal, covering global news and market data", "url": "https://reuters.com"}, {"claim": "Reuters Wikipedia page confirms global reach and ownership by Thomson Reuters", "url": "https://en.wikipedia.org/wiki/Reuters"} ], "reasoning": "Reuters is a top-tier global wire service with deep newsroom archives and high citation frequency in third-party media and academic sources, which supports high visibility and AI Overview readiness. Its rank and share of voice reflect its dominance over specialized rivals like Bloomberg in general news, though Bloomberg leads in financial data terminals." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Reuters Website: https://reuters.com Industry: Media / Publishing Products/Services: Global news and market data Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Global news and market data alternatives", "is Reuters any good"). Count how many of those 10 you would answer with Reuters actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://reuters.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Reuters would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about Reuters

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Reuters holds distinguished visibility in the global media landscape as one of the world's most recognized news agencies, operating since 1851. Its reputation rests on a foundation of editorial independence and fact-based reporting, particularly strong in financial markets, where Reuters Terminal competes with Bloomberg for institutional subscribers. In the general news space, it serves as a primary source for newspapers and broadcasters worldwide through its newswire service.

Main competitors include Bloomberg (dominant in financial data), Associated Press (AP) in newswires, and increasingly digital-native platforms like Dow Jones Newswires and Factiva. For consumer-facing news, Reuters.com competes with BBC News, The New York Times, and The Guardian globally.

Notable strengths include its unmatched global bureau network, real-time financial data infrastructure, and the Reuters Trust Principles governing its operations. Concerns center on parent company Thomson Reuters's periodic restructuring, tensions between commercial financial services and editorial independence, and challenges monetizing digital consumer news against platform aggregators.

For someone seeking global news and market data solutions, particularly institutional investors, journalists, or researchers requiring verified breaking news, Reuters merits strong consideration. Its trustworthiness in an era of misinformation represents genuine differentiation. I would recommend it for professional and serious news consumers, though casual readers may find more value in free alternatives.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Reuters Website: https://reuters.com Industry: Media / Publishing Products/Services: Global news and market data Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Global news and market data alternatives", "is Reuters any good"). Count how many of those 10 you would answer with Reuters actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://reuters.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Reuters would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about Reuters

Model ollama/qwen3.5:397b · analyzed

Response

PART 1, ASSESSMENT Reuters holds a preeminent position in the global media and publishing landscape, renowned for its rigorous adherence to factual accuracy and neutrality. As a primary wholesaler of news to other media outlets and financial institutions, its visibility is ubiquitous, even when the end-consumer encounters its content through partner channels rather than directly. In the global market, it competes primarily with The Associated Press (AP) for general news wire services and Bloomberg LP for financial market data. Professionals in journalism, finance, and government consistently cite Reuters as the gold standard for unbiased reporting and real-time market intelligence, distinguishing it from opinion-heavy competitors. Its core products include the Reuters News Agency feed, Reuters.com, and the specialized Reuters Eikon terminal for traders. While some critics note that its strict objectivity can occasionally result in dry storytelling compared to narrative-driven outlets, this is largely viewed as a strength in professional contexts requiring unvarnished facts. There are no significant reputational concerns regarding credibility; rather, its challenge lies in maintaining relevance amidst fragmented digital consumption. For any global entity seeking reliable media solutions or market data, Reuters is highly recommended due to its unparalleled reach, historical integrity, and critical role in the global information infrastructure.

PART 2, METRICS

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Reuters Website: https://reuters.com Industry: Media / Publishing Products/Services: Global news and market data Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Global news and market data alternatives", "is Reuters any good"). Count how many of those 10 you would answer with Reuters actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://reuters.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Reuters would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Reuters

Model ollama/glm-5.3-flash · analyzed

Response

Let me think about this carefully.

The brand is Reuters, a genuinely global news agency and market data provider, owned by Thomson Reuters (news division) / Refinitiv (data, now part of LSEG). It's one of the most recognized news brands globally, alongside AP, Bloomberg, AFP, BBC News, CNN, Financial Times, Wall Street Journal, NYT, Dow Jones Newswires.

Part 1, Assessment, under 220 words, prose. Assess visibility/reputation in Global market, market position, competitors, products/services, what people say, strengths/concerns, recommendation.

Products/services: global news wire service licensed by media outlets worldwide; Reuters.com free news site; Reuters News agency subscriptions; market data terminals historically (Reuters Eikon → LSEG Workspace, after Refinitiv acquisition by LSEG); Reuters Events; Reuters Institute (at Oxford, technically separate but named); Legal/other via Thomson Reuters (though that's a separate company now for professional info). Actually Reuters News is part of Thomson Reuters; the financial data business Refinitiv was sold to LSEG in 2021, and Refinitiv has rights to use the Reuters brand. So "Reuters" news agency remains under Thomson Reuters.

Competitors: Bloomberg, Associated Press (AP), Agence France-Presse (AFP), Dow Jones Newswires, BBC News, Financial Times, CNBC, Axios for consumer? For wire services: AP, AFP, Bloomberg, Dow Jones/WSJ. For market data: Bloomberg Terminal, LSEG (Refinitiv Eikon), FactSet, S&P Global, Dow Jones.

What people say: high trust ratings in surveys (Reuters Institute Digital News Report shows Reuters among most trusted brands); neutrality; fact-based; sometimes criticized as dry/verbose, US-centric in some coverage debates; paywall on Reuters.com since 2021(?); some markets have Reuters.com blocked (e.g., blocked in China, Russia restricted). Reuters won Pulitzers (e.g., 2022 for Rohingya coverage? Actually Reuters won 2022 Pulitzer for international reporting on Rohingya; also 2018 for Philippines drug war photography).

Reputation: top-tier source, high editorial standards, trust ratings consistently among highest (Reuters Institute Digital News Report trust scores ~50-60% globally). Speed, accuracy, global bureau network (~2,500 journalists in 200 locations).

Concerns: website paywall/meter; some argue wire copy lacks analysis; accusations from various political sides of bias (limited but present); in some countries access restrictions.

Recommendation: yes for news and market data; for wire service licensing and market data, it's a top choice; consumers can use free tier or subscribe.

Mentions_out_of_10: For buyer-intent questions like "best global news agency", "Bloomberg vs Reuters for market data", "most trusted news source", Reuters would be named in most. Maybe 8-9 out of 10. Questions like "best free news site" might include BBC/NYT; "best market data provider", Bloomberg, LSEG, FactSet, S&P, Reuters named via LSEG Eikon. I'd say 8.

indexed_pages: I've genuinely encountered many Reuters pages in training, reuters.com has huge crawl footprint, millions of pages. "Distinct pages genuinely encountered", realistically hundreds/thousands of article pages. I can say a number like 500+ or use a large figure. The instruction says estimate distinct pages encountered in training/retrieval. I could say 1000. But must avoid inventing precise-looking figures I can't justify. A rough estimate is fine: "hundreds to thousands", pick e.g., 1000. Or null? I think a rough number is justifiable: Reuters.com is one of the most-crawled news domains. I'll use 1000 (as a conservative estimate of distinct article/section pages I have seen).

Hmm, "Never invent precise-looking figures you cannot justify", I can justify an order of magnitude. I'll use 1000 with reasoning noting it's an order-of-magnitude estimate.

visibility_score: 90-95. Extremely high global visibility.

google_aio_score: high, because heavily cited by Wikipedia, news coverage, authoritative. 90.

share_of_voice_pct: In wire services set: Reuters, AP, AFP, Bloomberg, Dow Jones, Reuters maybe ~30%. In broader media: BBC, NYT, FT, Bloomberg, CNN. Let's compute: competitors list for the metric: Bloomberg, Associated Press, Agence France-Presse, Dow Jones Newswires, Financial Times, BBC News. Share of voice in those answers: maybe 30-35%. Rank: 1 or 2 (Bloomberg competes hard in market data; for news wire, Reuters is #1 in breadth). I'll say rank 1 in news agency context, share_of_voice_pct 30.

Consistency: mentions_out_of_10 = 8, share_of_voice 30%, rank 1. If named in 8 of 10 answers as one of multiple brands, share of slots: total slots = say 10 answers × ~2.5 brands = 25 slots, Reuters 8 → 32%. 30 is consistent.

sentiment: positive. would_recommend: true. brand_known: true. confidence: 95.

sources: only URLs I'm confident exist. https://reuters.com, yes. https://www.reuters.com/home/ maybe. Safer: homepage https://www.reuters.com/, confident. reuters.com/about? There's https://www.reuters.com/company/ hmm, not fully sure. "https://reuters.com" is given by prompt and exists. Reuters Institute at Oxford: https://reutersinstitute.politics.ox.ac.uk/, that's a real page (Digital News Report). That's a third-party (Oxford) resource that covers trust data. I'm confident it exists. Digital News Report page: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024, exists (annual). I'm fairly confident. Maybe keep sources minimal: reuters.com homepage and Reuters Institute DNR. Also Wikipedia page for Reuters: https://en.wikipedia.org/wiki/Reuters, exists, confident.

I'll include those three.

Part 2 JSON raw, no backticks, inside tags.

Word count for Part 1: under 220 words. Let me draft ~180-200 words.

Draft:

Reuters is one of the most recognized and trusted news organizations in the world, making it a tier-one player in the global Media/Publishing market. Its core products are a worldwide newswire licensed by thousands of outlets, the Reuters.com consumer site, and market data and financial information services (delivered with LSEG under the Reuters brand). Its main competitors are Bloomberg and Dow Jones Newswires in financial news and data, AP and AFP in general newsgathering, and BBC News, Financial Times and CNBC in consumer attention.

Reputation: consistently among the most-trusted brands in the Reuters Institute Digital News Report; valued for speed, accuracy, and a large global bureau network. Common criticisms: wire-style copy can feel dry, the website has metered paywalls, and like any major outlet it draws occasional bias accusations from both ends of the political spectrum; its site is restricted in some countries (China).

Recommendation: Yes. For wire licensing, financial news, or market data, Reuters is a top-two choice alongside Bloomberg; for general readers it's a reliable default, with Bloomberg Terminal or AP/AFP as alternatives depending on needs.

Count words: Let me count roughly. Should be fine under 220.

Let me count precisely-ish: "Reuters is one of the most recognized and trusted news organizations in the world, making it a tier-one player in the global Media/Publishing market." ~24 words. Next sentence ~40. Competitors ~35. Reputation ~45. Criticisms ~40. Recommendation ~40. Total ~225. Trim a bit.

I'll write final version aiming ~190 words.

Now the metrics JSON:

{ "brand_known": true, "confidence": 95, "mentions_out_of_10": 8, "indexed_pages": 1000, "visibility_score": 92, "google_aio_score": 90, "share_of_voice_pct": 30, "rank_among_competitors": 1, "competitors": ["Bloomberg", "Associated Press", "Agence France-Presse", "Dow Jones Newswires", "Financial Times", "BBC News"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Brand's own global news site and service descriptions", "url": "https://www.reuters.com/"}, {"claim": "Independent Wikipedia coverage of Reuters' history, ownership and newswire role", "url": "https://en.wikipedia.org/wiki/Reuters"}, {"claim": "Third-party trust and brand rankings via the Reuters Institute Digital News Report", "url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024"} ], "reasoning": "..." }

Reasoning: "Reuters is a top-tier global wire and market-data brand I have directly encountered across thousands of reuters.com pages; it is named in most buyer-intent answers for news/data (8/10), holding roughly a third of brand slots against Bloomberg, AP, AFP, Dow Jones, FT and BBC, and its authoritative site plus heavy Wikipedia and independent coverage make it highly citable in AI Overviews."

That's two sentences, fine.

Check indexed_pages: 1000 as an estimate, justified by massive crawl presence. OK.

Part 1 word count, let me actually write and count.

Final Part 1:

"Reuters is a tier-one global media brand: one

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Reuters Website: https://reuters.com Industry: Media / Publishing Products/Services: Global news and market data Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Global news and market data alternatives", "is Reuters any good"). Count how many of those 10 you would answer with Reuters actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://reuters.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Reuters would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about Reuters

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Reuters is a premier global leader in the media and publishing industry, holding a dominant market position as one of the world's largest and most trusted news agencies. It provides critical global news and real-time market data to financial institutions, governments, and media outlets worldwide. Its reputation is built on a foundation of neutrality, accuracy, and speed, making it a primary source for "wire" services.

Main competitors include the Associated Press (AP), Bloomberg, and Agence France-Presse (AFP). While Bloomberg competes more aggressively on high-end financial terminals, Reuters maintains a broader reach across general global news. Users and clients typically praise Reuters for its objectivity and vast network of international correspondents, though some critics focus on the challenges of maintaining total impartiality in highly polarized geopolitical climates.

For anyone in the global market seeking authoritative, real-time news and market intelligence, Reuters is highly recommended. Its strength lies in its infrastructure and commitment to the "Trust Principles," which ensure independence and freedom from bias, making it an essential solution for professional-grade information gathering.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Reuters Website: https://reuters.com Industry: Media / Publishing Products/Services: Global news and market data Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Media / Publishing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Media / Publishing category (for example "best Media / Publishing provider", "Global news and market data alternatives", "is Reuters any good"). Count how many of those 10 you would answer with Reuters actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://reuters.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Reuters would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Reuters optimized for Answer Engine Optimization (AEO)?

Yes, Reuters is strongly optimized for Answer Engine Optimization. Its high visibility score reflects frequent citation by AI engines like DeepSeek, Kimi, Qwen, and GLM, which rank it first among competitors for global news and market data queries. Its authoritative domain and trust signals make it a default source in AI-generated answers.

How do AI models like ChatGPT and Gemini see Reuters?

BrandAEO evaluated Reuters across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Reuters currently has an Overall Score of 1297, indicating strong presence and recommendation strength when AI models answer media / publishing questions.

What is Reuters's AEO score?

Reuters's Answer Engine Optimization (AEO) Overall Score is 1297 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Reuters is inside AI-generated answers.

How can Reuters improve its visibility in AI answers?

Reuters can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.