R

How AI Sees Realtor — AI Visibility Report for Real Estate

realtor.com · Global · Real Estate

Strong
Overall Score
764
Star Rating
3 / 5
Rank
#284of 312
Engines
5analyzed
Analyzed
Quick Answer

Is Realtor optimized for AEO?

Yes, Realtor.com is well optimized for Answer Engine Optimization, with a strong independent AEO visibility score of 764. Its authoritative MLS-backed data, extensive research content, and frequent media citations help AI engines reference it reliably, especially for U.S. property searches.

Overall AI Visibility Score
764
3 / 5
Fair

How AI Answer Engines Rate Realtor

Ranked #284 of 312 brands analyzed

Realtor's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

567from 10 dimensions (max 1,000)+197evidence (max 500)=764
  • Mentioned in buyer-intent answers30/100
  • Proactively recommended50/100
  • AI visibility (engine-reported)41/100
  • Share of voice vs competitors13/100
  • Sentiment63/100

Evidence = numbers the 4/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
84/100
Brand Recognition
Strong
81/100
Brand Sentiment
Fair
56/100
Citation Authority
Fair
71/100
Competitive Positioning
Weak
48/100
Market Score
Weak
44/100
Presence Quality
Weak
38/100
Recommendation Rate
Fair
51/100
Share of Voice
Weak
42/100
Topical Coverage
Fair
52/100

AEO Score Over Time

1
Realtor AEO Trend

Track how Realtor's AI visibility score changes across scans. Each re-scan adds a point.

0200400600800Sep 15

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About Realtor

What Realtor.com does

Realtor.com is a leading online real estate marketplace that helps buyers, sellers, and renters find residential property listings across the United States. Operated by Move, Inc., a subsidiary of News Corp, it is based in Santa Clara, California, and serves millions of users seeking accurate, up-to-date housing information.

Products and services

The platform offers a comprehensive property search for homes for sale and rent, along with detailed listing data, photos, and virtual tours. It provides home value estimates, mortgage calculators, and financing tools, as well as a directory of real estate agents. Additional resources include neighborhood insights, school ratings, and market trend reports to support informed decisions.

What sets it apart

Realtor.com is the official partner of the National Association of Realtors and benefits from direct access to Multiple Listing Service (MLS) data, giving it a reputation for listing accuracy and timeliness. Its deep integration with local realtor boards and its .realtor domain reinforce its professional standing. The platform also publishes proprietary housing data and economics research that is widely cited by the media.

Market and reach

Realtor.com focuses primarily on the U.S. residential market, with limited international coverage, making it a go-to for domestic searches rather than a global solution. It competes directly with Zillow, Redfin, Trulia, Homes.com, and Apartments.com in the United States. Internationally, it is compared with platforms like Rightmove in the UK and REA Group in Australia, but its reach remains largely North American.

Realtor vs Competitors

6

Largest U.S. real estate marketplace with broader brand recognition and similar tools.

Direct competitor offering listings plus its own brokerage services.

Zillow-owned site focused on neighborhood insights and rentals.

HHomes.com
Analyze

CoStar-backed portal competing for listings and buyer traffic.

RRightmove
Analyze

Dominant UK property portal, relevant for international comparison.

RREA Group
Analyze

Leading Australian real estate platform with global reach.

How Realtor Can Improve

5

Develop International Listing Partnerships

High

Partner with regional MLS and property portals to add non‑US listings, improving relevance for global users.

New

Create Multilingual Site Versions

High

Launch localized language interfaces and SEO‑optimized pages to increase global brand recognition and search visibility.

New

Boost Authoritative Citations

Medium

Publish more research reports and market data that are syndicated to major news outlets and academic sources.

New

Enhance AI Training Data

Medium

Incorporate verified Realtor.com content into AI training pipelines to reduce knowledge gaps and improve answer accuracy.

New

Improve Lead‑Generation Transparency

Low

Redesign contact forms and disclose lead‑handling policies to address user complaints and improve sentiment.

New

Sources & References

5

Credible sources supporting the profile and factual claims about Realtor.

What AI Engines Said About Realtor

5

5 of 5 AI engines returned an answer about Realtor on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What Gemma said about Realtor

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Realtor.com is a prominent player in the real estate industry, primarily recognized for its property search and listing services. While its brand recognition is immense within the United States, its visibility and reputation in the broader global market are significantly lower, as its primary product offering and data integration are centered on North American residential real estate. In the global context, it positions itself as a specialized tool for those looking at the US market rather than a comprehensive global real estate solution.

Main competitors globally include Zillow, Rightmove (UK), and various local classifieds or specialized property portals. Users generally praise the platform for its accuracy and direct ties to the Multiple Listing Service (MLS), though international users may find the geographical scope limiting. A notable strength is the quality of verified listing data, while the primary concern is the lack of comprehensive international inventory. I would recommend Realtor.com to a global user specifically seeking property within the United States, but not as a general-purpose tool for global real estate solutions.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Realtor.com Website: https://realtor.com Industry: Real Estate Products/Services: Property search and real‑estate listings Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Property search and real‑estate listings alternatives", "is Realtor.com any good"). Count how many of those 10 you would answer with Realtor.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://realtor.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Realtor

Model ollama/glm-5.3-flash · analyzed

Response

Let me think about Realtor.com carefully.

Realtor.com is a major US real estate listings website, operated by Move, Inc. (a subsidiary of News Corp), in partnership with the National Association of Realtors (NAR). It's one of the top real estate portals in the United States, alongside Zillow, Redfin, Trulia (owned by Zillow), Homes.com (CoStar), and Apartments.com (CoStar, for rentals). Realtor.com is heavily US-focused, its listings are primarily US residential properties. The prompt asks me to assess in the "Global market", but Realtor.com's target market is predominantly the United States. It does have some international/foreign-buyer features (e.g., international listings sections, content for foreign buyers looking at US property), but it is not a global player like, say, Idealist (Europe), Rightmove (UK), Domain/REA Group (Australia), Juwai (Asia), etc.

So in a global context, Realtor.com is known as one of the top US portals, and its reputation in the US is strong, high traffic (it's typically the #2 most visited US real estate site after Zillow). But globally, its visibility is limited to people searching US real estate. Its competitors in the US: Zillow, Redfin, Homes.com, Trulia, Apartments.com (rentals), Movoto, HomeLight, etc. Globally: Zillow, Rightmove, Idealista, REA Group, etc.

Now the audit wants: PART 1 prose under 220 words, assessing brand specifically in Global market. PART 2 metrics JSON.

Let me think about the metrics:

a) 10 realistic buyer-intent questions someone in Global would ask when shopping in Real Estate category. But note "Global" here, a global user shopping for real estate. If the user is searching for US properties, Realtor.com would be named often. If globally, less so. Questions like "best real estate websites", "is Realtor.com any good", "Realtor.com vs Zillow", "best property search sites", "how accurate is Realtor.com pricing", etc.

Realistically, for buyer-intent questions in real estate listings category, Realtor.com would be named in maybe 5-7 out of 10 in US context; in global context, maybe 4-6. Let me say 6/10, it's a top-3 US portal, frequently cited in "best real estate websites" lists (e.g., Forbes, NerdWallet lists often include Realtor.com). But globally, Rightmove, Idealista etc. would appear for regional queries. I'll say mentions_out_of_10 = 6.

b) indexed_pages, how many distinct pages of realtor.com have I genuinely encountered in training? The domain is massively indexed; listing pages are dynamic. But I've encountered the homepage, news/research sections (Realtor.com Research, economics team publishes data, frequently cited in press), realestate news articles, etc. A reasonable estimate: hundreds to thousands of pages seen in aggregate (news articles, research reports). But honest answer: I can't count precisely. I'd estimate maybe 500+ pages encountered in training data via citations and crawl. Hmm, the instruction says "Estimate how many distinct pages... you have genuinely encountered in training or retrieval". I think a conservative estimate like 500 is defensible given how widely Realtor.com news content is quoted in media. Or lower, like 100-300. Listing pages themselves are ephemeral; news articles (realtor.com/news, realtor.com/research) are widely cited. I'll say ~500.

Actually, let me be careful not to overstate. I'd say 200-1000 range; pick 500 as a midpoint. That's plausible.

c) Competitors: Zillow, Redfin, Homes.com, Trulia, Apartments.com, Movoto, Rightmove (UK), Idealista (Spain), REA Group (Australia), Juwai (international buyers), Zumper (rentals), ForSaleByOwner, Compass (brokerage)... For property search portals specifically: Zillow, Redfin, Homes.com, Trulia, Apartments.com, plus international ones. Share of voice: in a set of ~7-8 named brands across answers, Realtor.com might occupy ~20-25%. Rank: typically #2-3 in US after Zillow (and arguably behind Homes.com in some claims, but traffic-wise Realtor.com is #2). Globally, Zillow is still the biggest name. So rank_among_competitors = 2 or 3. I'll say 2.

share_of_voice_pct: if across 10 answers each names ~4-5 brands, total slots ~45; Realtor.com named 6 times → 6/45 ≈ 13%. Or simpler: share of voice among competitor brand names ≈ 15-20%. I'll say 18%.

d) Google AI Overview readiness: Realtor.com has strong own-site depth (research/news hub), strong Wikipedia presence (Realtor.com has a Wikipedia article), heavy news coverage, NAR association gives authority, third-party reviews (Trustpilot, Sitejabber, mixed reviews on the app, but presence). AIO score maybe 75-85. I'll say 80.

visibility_score (global): since it's US-centric, global visibility moderate: maybe 55-65. I'll say 60.

brand_known: true. confidence: high, 85-90. I'll say 88.

sentiment: generally positive/neutral, user reviews of the app are mixed (estimates accuracy, agent lead spam complaints), but overall reputation neutral-to-positive. I'll say "positive" or "neutral". People in the market say: accurate listing data (its listings are close to MLS), good research content, but complaints about agent spam after inquiry, and estimates less trusted than Zillow's Zestimate. I'd lean "positive" overall in terms of market reputation, but "neutral" might be safer given mixed user reviews. Hmm. The brand is well-regarded professionally; user sentiment mixed. I'll go "positive" with note of concerns, or "neutral". Let me choose "positive", it's a top-tier, trusted site; but I should mention concerns in prose. Actually for metrics consistency, maybe "neutral" is more honest about aggregate user sentiment. I'll pick "positive" since professional/media sentiment is strongly positive and it's recommended widely; but mention concerns. Hmm, risk: audit checks consistency between sentiment and prose. I can say in prose: reputation strong in US, mixed user reviews (lead spam, estimate accuracy), sentiment could be "neutral". Let me go "neutral" to be honest? The field likely reflects overall sentiment about the brand. Reviews on Trustpilot for Realtor.com are quite poor actually (many complaints about agents/leads). But app store ratings are decent (4.8 on iOS App Store historically). Media sentiment positive. I'll go with "neutral" as balanced... Actually let me decide: overall market reputation, Realtor.com is widely recommended in "best real estate websites" lists; its research is cited by WSJ, CNBC etc. Sentiment skews positive in media; user reviews mixed. I'll say "positive" and in prose note the mixed user reviews. Hmm.

I think "positive" is defensible; the audit just needs internal consistency. I'll write prose that says reputation is strong with caveats, and set sentiment "positive". Or set "neutral" and prose says "positive reputation with mixed user reviews". Either works. I'll choose "positive" given mainstream standing.

would_recommend: true, for US-focused buyers. Given Global weighting, I'd recommend it with the caveat that it's US-centric. would_recommend: true.

sources: Only URLs I'm confident exist: https://www.realtor.com, homepage, confident. https://en.wikipedia.org/wiki/Realtor.com, Wikipedia article exists, confident. https://www.realtor.com/news or https://www.realtor.com/research, realtor.com/research exists (Realtor.com Research/Economics). The news hub: realtor.com/news exists. I'm fairly confident realtor.com/research exists as the economics hub. There's also realtor.com/news. I'll include one. Maybe https://www.realtor.com/international, not sure. Skip.

I'll include homepage, Wikipedia, and research hub. Those three I'm confident about.

reasoning: "Realtor.com is a top-2 US listings portal (NAR-backed, News Corp-owned) widely cited in media and 'best sites' lists, but its coverage is US-centric, so global visibility is moderate; hence mid-high mentions (6/10), rank 2 behind Zillow, ~18% share of voice, strong AIO readiness from its research hub and Wikipedia/news coverage."

Now PART 1 prose, under 220 words. Cover: visibility/reputation in global market, market position and competitors, products/services, what people say, strengths/concerns, recommendation.

Key facts to include: Operated by Move Inc. (News Corp subsidiary), official partner of the National Association of Realtors; uses .realtor domain rights/MLS feed. One of the most visited real estate sites in the US (typically #2 behind Zillow by traffic). Products: home search (for-sale listings near-MLS accuracy), rentals, mortgage tools, agent finder, moving/home improvement resources, market research/economics content. Global weighting: listings are overwhelmingly US; international users mostly use it to search US property; it doesn't compete directly with regional leaders like Rightmove (UK), Idealista (Spain), REA Group (Australia), Juwai (Asia cross-border). What

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Realtor.com Website: https://realtor.com Industry: Real Estate Products/Services: Property search and real‑estate listings Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Property search and real‑estate listings alternatives", "is Realtor.com any good"). Count how many of those 10 you would answer with Realtor.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://realtor.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about Realtor

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Realtor.com is a well-established U.S.-centric property search platform with limited true global reach. The brand operates primarily in North America, with its strongest visibility in the United States where it ranks among the top property portals alongside Zillow and Redfin. Globally, its recognition drops sharply; it lacks localized versions, regional MLS integrations, and multilingual support that competitors like Rightmove (UK), REA Group (Australia/Southeast Asia), or Idealista (Southern Europe/Latin America) possess. The platform offers standard property search, valuation estimates, and agent connections, but these services are geographically constrained to U.S. and limited Canadian markets.

Global users seeking real estate solutions outside North America would find Realtor.com largely irrelevant. Its reputation where known is moderately positive, users appreciate its clean interface and MLS-backed listing accuracy, but criticize its aggressive lead-generation tactics and slower innovation compared to Zillow. No substantive global market share exists; it is not a credible option for someone seeking property in Europe, Asia, or most emerging markets. I would not recommend Realtor.com to a globally-oriented real estate seeker unless their search is specifically U.S.-based, in which case it is a solid secondary option after Zillow.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Realtor.com Website: https://realtor.com Industry: Real Estate Products/Services: Property search and real‑estate listings Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Property search and real‑estate listings alternatives", "is Realtor.com any good"). Count how many of those 10 you would answer with Realtor.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://realtor.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Realtor

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Realtor.com, operated by Move, Inc., is one of the most recognized residential property search portals in the United States, with growing but still secondary international reach. In the broader global market, its brand visibility outside North America is modest; consumers in Europe, Asia, Africa, and Latin America typically default to regional heavyweights such as Zillow (limited abroad), Rightmove, Zoopla, Idealista, 99acres, MagicBricks, PropertyGuru, and Bayut. Realtor.com's core product, a large, frequently updated MLS-fed listing database with neighborhood data, school information, and affordability calculators, is robust, but most of its inventory is U.S.-centric, which limits its usefulness for someone searching globally. Reviews from non-U.S. users often cite limited local listings and weaker international agent networks as drawbacks. Strengths include authoritative data, clean UX, and strong SEO authority. For a user specifically in the global market seeking real estate solutions, I would recommend it as a supplementary tool rather than a primary one, pairing it with a dominant regional platform.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Realtor.com Website: https://realtor.com Industry: Real Estate Products/Services: Property search and real‑estate listings Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Property search and real‑estate listings alternatives", "is Realtor.com any good"). Count how many of those 10 you would answer with Realtor.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://realtor.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about Realtor

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Realtor.com is a well-established real estate platform primarily recognized in the U.S. market, with limited visibility and reputation in the broader global market. While it offers property search and real estate listings, its global presence is overshadowed by region-specific competitors like Rightmove (UK), Domain (Australia), Zoopla (UK/Europe), and local platforms in Asia and Latin America. The brand’s strength lies in its U.S. dominance, leveraging MLS (Multiple Listing Service) data for comprehensive listings, but outside North America, its data coverage and local relevance diminish.

User feedback in global markets often highlights Realtor.com’s U.S.-centric focus, with complaints about limited international listings or outdated data in non-U.S. regions. Strengths include a user-friendly interface and robust U.S. inventory, but concerns arise over global scalability and accuracy. For someone in the global market seeking real estate solutions, Realtor.com may be useful for U.S.-based searches but is not the top recommendation for non-U.S. needs, where local platforms typically offer better coverage and trust.

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Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Realtor.com Website: https://realtor.com Industry: Real Estate Products/Services: Property search and real‑estate listings Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Property search and real‑estate listings alternatives", "is Realtor.com any good"). Count how many of those 10 you would answer with Realtor.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://realtor.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Realtor optimized for Answer Engine Optimization (AEO)?

Yes, Realtor.com is well optimized for Answer Engine Optimization, with a strong independent AEO visibility score of 764. Its authoritative MLS-backed data, extensive research content, and frequent media citations help AI engines reference it reliably, especially for U.S. property searches.

How do AI models like ChatGPT and Gemini see Realtor?

BrandAEO evaluated Realtor across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Realtor currently has an Overall Score of 764, indicating strong presence and recommendation strength when AI models answer real estate questions.

What is Realtor's AEO score?

Realtor's Answer Engine Optimization (AEO) Overall Score is 764 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Realtor is inside AI-generated answers.

How can Realtor improve its visibility in AI answers?

Realtor can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.