R

How AI Sees Realtor — AI Visibility Report for Real Estate

realtor.com · Global · Real Estate

Strong
Overall Score
960
Star Rating
3 / 5
Rank
#262of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Realtor optimized for AEO?

Realtor scores 960 on BrandAEO's independent open-scale AEO assessment (ranked #262 of 337 brands analyzed) — a fair level of visibility and recommendation strength when AI answer engines respond to real estate questions.

Overall AI Visibility Score
960
3 / 5
Fair

How AI Answer Engines Rate Realtor

Ranked #262 of 337 brands analyzed

Realtor's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

690from 10 dimensions (max 1,000)+270evidence (max 500)=960
  • Mentioned in buyer-intent answers40/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)65/100
  • Share of voice vs competitors15/100
  • Sentiment50/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
86/100
Brand Recognition
Strong
98/100
Brand Sentiment
Fair
71/100
Citation Authority
Strong
82/100
Competitive Positioning
Fair
61/100
Market Score
Fair
57/100
Presence Quality
Fair
62/100
Recommendation Rate
Strong
92/100
Share of Voice
Weak
15/100
Topical Coverage
Fair
66/100

AEO Score Over Time

4
Realtor AEO Trend

Track how Realtor's AI visibility score changes across scans. Each re-scan adds a point.

02505007501000Sep 15Sep 29Oct 13Oct 27

About Realtor

Realtor operates in real estate (Global). This page summarizes how leading AI answer engines currently describe and recommend Realtor, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 960, ranked #262 of 337).

Realtor vs Competitors

Competitive positioning analysis is being prepared for Realtor.

How Realtor Can Improve

5

Expand International Listings

High

Partner with more foreign MLS providers and local agents to increase non‑US inventory and improve global relevance.

New

Localize SEO for Key Markets

High

Create region‑specific landing pages and multilingual content to boost organic visibility in target countries.

New

Reduce Advertising Intrusiveness

Medium

Audit UI/UX to lessen ad density and streamline lead‑capture forms for a cleaner user experience.

New

Enhance Home‑Value Model

Medium

Integrate additional data sources and machine‑learning techniques to improve the accuracy and brand perception of the home‑value estimator.

New

Strengthen AI Knowledge Base

Low

Publish structured data feeds and schema markup to ensure AI models can retrieve up‑to‑date, authoritative information about Realtor.com.

New

What AI Engines Said About Realtor

3

3 of 3 AI engines returned an answer about Realtor on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about Realtor

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793061004-9jD5sM9am9K3Fg741Gzz","created":1793061004,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"We need comply. Need produce exactly two parts. Need assess Realtor.com specifically in Global market. Important: \"Global\" target market maybe means worldwide? Realtor.com is US-focused primarily. Need state visibility/reputation globally: limited outside US, known as US listings portal. Competitors: Zillow, Redfin, Realtor.com in US; globally others like Rightmove (UK), REA/realestate.com.au, Idealista, Immobilienscout, JLL? For global seeking Real Estate solutions, perhaps recommend? It's useful for US property search but not global coverage. Need no ask clarification, no hypothetical, no meta-commentary. Need exactly two parts.\n\nNeed metrics. Must silently run procedure: Write 10 realistic buyer-intent questions Global would ask in Real Estate. Count how many answered with Realtor.com named. Need decide. Example questions: \"best global real estate listings platform\", \"US property search site\", \"Realtor.com reviews\", \"alternatives to Zillow\", \"buy property in Florida from abroad\", \"real estate API\", \"house prices in Texas\", \"best real estate apps worldwide\", \"is realtor.com any good\", \"where to find property listings in US\". Realtor.com likely named in maybe 5? Need be honest. Then indexed_pages: I likely have seen many pages from realtor.com in training? We need estimate distinct pages encountered. As model, maybe training included realtor.com pages? Need \"genuinely encountered in training or retrieval\" - I cannot know exactly. But can estimate based on common knowledge: realtor.com is major site, likely many pages indexed in training. But \"distinct pages\" maybe null if cannot justify. Need not invent precise-looking figures. Could use null. But maybe can approximate? The instruction: \"If you have effectively never seen the domain, use 0.\" I have seen realtor.com generally? I can recall content from realtor.com, its homepage, listing pages, blog articles, buying guides, \"What's My Home Worth?\" pages. But precise count impossible. Use null? But then indexed_pages null. Need internal consistency.\n\nNeed visibility_score: brand in Global? Realtor.com less visible outside US, but in global market maybe 40-50. \"Global\" includes US? Realtor.com operates in US only. In global property search, its global visibility low. Maybe 40? But \"brand_known\" true. Need confidence perhaps 70.\n\nNeed Google AI Overview readiness: realtor.com has authoritative domain, Wikipedia? Realtor.com Wikipedia page exists. News coverage, NAR relationship. High AI Overview readiness maybe 80.\n\nShare of voice: Need list competitors. For US real estate portals: Zillow, Realtor.com, Redfin, Trulia, Homes.com, Realtor.com maybe. But in Global: Rightmove, Redfin? Need decide. If answers to 10 questions name Realtor.com, and competitors included. Need share of voice pct based on brand-name slots across those answers. Let's craft procedure.\n\nLet's design 10 questions and answers:\n1. \"best real estate listing websites worldwide\" -> likely Zillow, Realtor.com, Redfin, Rightmove, etc. Realtor named.\n2. \"where do Americans search for homes\" -> Realtor.com, Zillow, Redfin. Named.\n3. \"is Realtor.com any good\" -> yes named.\n4. \"top real estate portals in the US for foreign buyers\" -> Realtor.com, Zillow. Named.\n5. \"global property search alternatives to Rightmove\" -> maybe not Realtor.com? Since global alternatives include Realtor.com? It is US-specific, but as an international user looking for US property, yes. Named.\n6. \"what does Realtor.com do\" -> named.\n7. \"best real estate website for realtors and listings\" -> Realtor.com? Maybe \"real estate agent tools\" includes Realtor.com. Named.\n8. \"property listing site with most accurate data\" -> Realtor.com often touted for MLS accuracy. Named.\n9. \"Redfin vs Realtor.com\" -> named.\n10. \"best real estate search app in the US\" -> named.\nSo mentions_out_of_10 = 9? But perhaps too many because all questions tailored to US. Need global market. Let's make more global.\n\nQuestion set:\n1. \"best real estate portal in the USA\" -> Realtor.com named (with Zillow, Redfin).\n2. \"is realtor.com trustworthy for property listings?\" -> Realtor.com named.\n3. \"which US site has the most accurate MLS data?\" -> Realtor.com likely named.\n4. \"what is the best global property search website?\" -> Realtor.com maybe not top because global; but can be named among US-focused. Let's count maybe no, because global sites like Rightmove, Zillow, Realtor.com? Realtor.com is not global, so not answer for \"global\" if specifically global. Let's not name.\n5. \"Redfin vs Realtor.com?\" -> Realtor.com named.\n6. \"can I buy a home in the US from abroad using realtor.com?\" -> Realtor.com named.\n7. \"best real estate listing sites for American expats\" -> Realtor.com named.\n8. \"which real estate brands are biggest globally?\" -> Zillow, Realtor.com? Actually Realtor.com is major in US; global biggest includes Zillow, REA Group, Rightmove. Realtor.com named.\n9. \"where to find homes for sale in California from overseas\" -> Realtor.com named.\n10. \"top ten real estate websites\" -> Realtor.com named.\nSo mentions_out_of_10 maybe 8? Need count. Let's finalize.\n\nNeed share_of_voice_pct. Suppose across 10 answers, brand-name slots total? Let's say each answer mentions multiple competitors. We can count total brand-name slots? We need \"list real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy.\" We need name competitors list: Zillow, Redfin, Trulia, Homes.com, Rightmove, Realtor.com? Wait Realtor.com is brand, not competitor. Competitors: Zillow, Redfin, Trulia, Homes.com, Realtor.com? Actually Realtor.com is the brand being assessed. Competitors exclude itself. \"List the real competitors you would name in those answers\" maybe list competitors, and share of total brand-name slots occupied by Realtor.com. Need compute.\n\nLet's define competitors: Zillow, Redfin, Trulia, Homes.com, Rightmove, REA Group, Idealista, Immobilienscout, Apartments.com? Need not overdo. For global property search: Zillow, Redfin, Realtor.com? No, competitors: Zillow, Redfin, Rightmove, REA Group, Idealista, Immobilienscout, etc. But if the answers are US-focused, main competitors: Zillow, Redfin, Trulia, Homes.com. Let's choose top 5: Zillow, Redfin, Trulia, Homes.com, Rightmove. Realtor.com share: if across all answers, Realtor.com appears in 8 of 10, but each answer also mentions competitors. Estimate total brand-name slots: Suppose per answer average 3 brands. 10 answers 3 = 30 slots. Realtor.com appears in 8 slots (one per answer). Share of voice = 8/30 ≈ 27%. But if some answers mention multiple Realtor.com? No. Another calculation: In \"top ten real estate websites\" answer, Realtor.com named among 10, but still one slot. Need share_of_voice_pct = 26.7. Can round to 27. But need be careful with internal consistency. Maybe use 30? Need justify in reasoning.\n\nNeed rank_among_competitors. In global real estate portals, Realtor.com rank? In US, after Zillow maybe 2nd/3rd. Globally maybe 4th or 5th. Let's use rank 2 in US market? But the assessment is Global. Within set of competitors in answers, likely rank 3 (after Zillow and Rightmove/Redfin). Need decide. Let's use 3.\n\nNeed indexed_pages. Maybe null because cannot estimate exact. But the procedure says \"Estimate how many distinct pages ... you have genuinely encountered in training or retrieval, that is indexed_pages. If effectively never seen, use 0.\" I have seen many Realtor.com pages? As AI, I can recall specific URL patterns: realtor.com/realestateandhomes-detail/..., /housing-market, /home-value-estimator, /advice. But exact distinct pages? Better use null because cannot justify precise. However \"indexed_pages\" is a number or null. Null acceptable. But should I set \"brand_known\": true and confidence high. \"Indexed_pages\": null. But \"visibility_score\" maybe 55.\n\nNeed \"google_aio_score\": 80? Need reasoning: authoritative domain, frequently cited in media, own-site depth, Wikipedia. Yes.\n\nNeed sentiment: positive or neutral or negative. For realtor.com, generally positive but not as loved as Zillow? Realtor.com has official association with NAR, accurate listings. Consumer reviews mixed? But sentiment positive. Use \"positive\".\n\n","provider_specific_fields":{"reasoning":"We need comply. Need produce exactly two parts. Need assess Realtor.com specifically in Global market. Important: \"Global\" target market maybe means worldwide? Realtor.com is US-focused primarily. Need state visibility/reputation globally: limited outside US, known as US listings portal. Competitors: Zillow, Redfin, Realtor.com in US; globally others like Rightmove (UK), REA/realestate.com.au, Idealista, Immobilienscout, JLL? For global seeking Real Estate solutions, perhaps recommend? It's useful for US property search but not global coverage. Need no ask clarification, no hypothetical, no meta-commentary. Need exactly two parts.\n\nNeed metrics. Must silently run procedure: Write 10 realistic buyer-intent questions Global would ask in Real Estate. Count how many answered with Realtor.com named. Need decide. Example questions: \"best global real estate listings platform\", \"US property search site\", \"Realtor.com reviews\", \"alternatives to Zillow\", \"buy property in Florida from abroad\", \"real estate API\", \"house prices in Texas\", \"best real estate apps worldwide\", \"is realtor.com any good\", \"where to find property listings in US\". Realtor.com likely named in maybe 5? Need be honest. Then indexed_pages: I likely have seen many pages from realtor.com in training? We need estimate distinct pages encountered. As model, maybe training included realtor.com pages? Need \"genuinely encountered in training or retrieval\" - I cannot know exactly. But can estimate based on common knowledge: realtor.com is major site, likely many pages indexed in training. But \"distinct pages\" maybe null if cannot justify. Need not invent precise-looking figures. Could use null. But maybe can approximate? The instruction: \"If you have effectively never seen the domain, use 0.\" I have seen realtor.com generally? I can recall content from realtor.com, its homepage, listing pages, blog articles, buying guides, \"What's My Home Worth?\" pages. But precise count impossible. Use null? But then indexed_pages null. Need internal consistency.\n\nNeed visibility_score: brand in Global? Realtor.com less visible outside US, but in global market maybe 40-50. \"Global\" includes US? Realtor.com operates in US only. In global property search, its global visibility low. Maybe 40? But \"brand_known\" true. Need confidence perhaps 70.\n\nNeed Google AI Overview readiness: realtor.com has authoritative domain, Wikipedia? Realtor.com Wikipedia page exists. News coverage, NAR relationship. High AI Overview readiness maybe 80.\n\nShare of voice: Need list competitors. For US real estate portals: Zillow, Realtor.com, Redfin, Trulia, Homes.com, Realtor.com maybe. But in Global: Rightmove, Redfin? Need decide. If answers to 10 questions name Realtor.com, and competitors included. Need share of voice pct based on brand-name slots across those answers. Let's craft procedure.\n\nLet's design 10 questions and answers:\n1. \"best real estate listing websites worldwide\" -> likely Zillow, Realtor.com, Redfin, Rightmove, etc. Realtor named.\n2. \"where do Americans search for homes\" -> Realtor.com, Zillow, Redfin. Named.\n3. \"is Realtor.com any good\" -> yes named.\n4. \"top real estate portals in the US for foreign buyers\" -> Realtor.com, Zillow. Named.\n5. \"global property search alternatives to Rightmove\" -> maybe not Realtor.com? Since global alternatives include Realtor.com? It is US-specific, but as an international user looking for US property, yes. Named.\n6. \"what does Realtor.com do\" -> named.\n7. \"best real estate website for realtors and listings\" -> Realtor.com? Maybe \"real estate agent tools\" includes Realtor.com. Named.\n8. \"property listing site with most accurate data\" -> Realtor.com often touted for MLS accuracy. Named.\n9. \"Redfin vs Realtor.com\" -> named.\n10. \"best real estate search app in the US\" -> named.\nSo mentions_out_of_10 = 9? But perhaps too many because all questions tailored to US. Need global market. Let's make more global.\n\nQuestion set:\n1. \"best real estate portal in the USA\" -> Realtor.com named (with Zillow, Redfin).\n2. \"is realtor.com trustworthy for property listings?\" -> Realtor.com named.\n3. \"which US site has the most accurate MLS data?\" -> Realtor.com likely named.\n4. \"what is the best global property search website?\" -> Realtor.com maybe not top because global; but can be named among US-focused. Let's count maybe no, because global sites like Rightmove, Zillow, Realtor.com? Realtor.com is not global, so not answer for \"global\" if specifically global. Let's not name.\n5. \"Redfin vs Realtor.com?\" -> Realtor.com named.\n6. \"can I buy a home in the US from abroad using realtor.com?\" -> Realtor.com named.\n7. \"best real estate listing sites for American expats\" -> Realtor.com named.\n8. \"which real estate brands are biggest globally?\" -> Zillow, Realtor.com? Actually Realtor.com is major in US; global biggest includes Zillow, REA Group, Rightmove. Realtor.com named.\n9. \"where to find homes for sale in California from overseas\" -> Realtor.com named.\n10. \"top ten real estate websites\" -> Realtor.com named.\nSo mentions_out_of_10 maybe 8? Need count. Let's finalize.\n\nNeed share_of_voice_pct. Suppose across 10 answers, brand-name slots total? Let's say each answer mentions multiple competitors. We can count total brand-name slots? We need \"list real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy.\" We need name competitors list: Zillow, Redfin, Trulia, Homes.com, Rightmove, Realtor.com? Wait Realtor.com is brand, not competitor. Competitors: Zillow, Redfin, Trulia, Homes.com, Realtor.com? Actually Realtor.com is the brand being assessed. Competitors exclude itself. \"List the real competitors you would name in those answers\" maybe list competitors, and share of total brand-name slots occupied by Realtor.com. Need compute.\n\nLet's define competitors: Zillow, Redfin, Trulia, Homes.com, Rightmove, REA Group, Idealista, Immobilienscout, Apartments.com? Need not overdo. For global property search: Zillow, Redfin, Realtor.com? No, competitors: Zillow, Redfin, Rightmove, REA Group, Idealista, Immobilienscout, etc. But if the answers are US-focused, main competitors: Zillow, Redfin, Trulia, Homes.com. Let's choose top 5: Zillow, Redfin, Trulia, Homes.com, Rightmove. Realtor.com share: if across all answers, Realtor.com appears in 8 of 10, but each answer also mentions competitors. Estimate total brand-name slots: Suppose per answer average 3 brands. 10 answers 3 = 30 slots. Realtor.com appears in 8 slots (one per answer). Share of voice = 8/30 ≈ 27%. But if some answers mention multiple Realtor.com? No. Another calculation: In \"top ten real estate websites\" answer, Realtor.com named among 10, but still one slot. Need share_of_voice_pct = 26.7. Can round to 27. But need be careful with internal consistency. Maybe use 30? Need justify in reasoning.\n\nNeed rank_among_competitors. In global real estate portals, Realtor.com rank? In US, after Zillow maybe 2nd/3rd. Globally maybe 4th or 5th. Let's use rank 2 in US market? But the assessment is Global. Within set of competitors in answers, likely rank 3 (after Zillow and Rightmove/Redfin). Need decide. Let's use 3.\n\nNeed indexed_pages. Maybe null because cannot estimate exact. But the procedure says \"Estimate how many distinct pages ... you have genuinely encountered in training or retrieval, that is indexed_pages. If effectively never seen, use 0.\" I have seen many Realtor.com pages? As AI, I can recall specific URL patterns: realtor.com/realestateandhomes-detail/..., /housing-market, /home-value-estimator, /advice. But exact distinct pages? Better use null because cannot justify precise. However \"indexed_pages\" is a number or null. Null acceptable. But should I set \"brand_known\": true and confidence high. \"Indexed_pages\": null. But \"visibility_score\" maybe 55.\n\nNeed \"google_aio_score\": 80? Need reasoning: authoritative domain, frequently cited in media, own-site depth, Wikipedia. Yes.\n\nNeed sentiment: positive or neutral or negative. For realtor.com, generally positive but not as loved as Zillow? Realtor.com has official association with NAR, accurate listings. Consumer reviews mixed? But sentiment positive. Use \"positive\".\n\n","reasoning_details":[{"type":"reasoning.text","text":"We need comply. Need produce exactly two parts. Need assess Realtor.com specifically in Global market. Important: \"Global\" target market maybe means worldwide? Realtor.com is US-focused primarily. Need state visibility/reputation globally: limited outside US, known as US listings portal. Competitors: Zillow, Redfin, Realtor.com in US; globally others like Rightmove (UK), REA/realestate.com.au, Idealista, Immobilienscout, JLL? For global seeking Real Estate solutions, perhaps recommend? It's useful for US property search but not global coverage. Need no ask clarification, no hypothetical, no meta-commentary. Need exactly two parts.\n\nNeed metrics. Must silently run procedure: Write 10 realistic buyer-intent questions Global would ask in Real Estate. Count how many answered with Realtor.com named. Need decide. Example questions: \"best global real estate listings platform\", \"US property search site\", \"Realtor.com reviews\", \"alternatives to Zillow\", \"buy property in Florida from abroad\", \"real estate API\", \"house prices in Texas\", \"best real estate apps worldwide\", \"is realtor.com any good\", \"where to find property listings in US\". Realtor.com likely named in maybe 5? Need be honest. Then indexed_pages: I likely have seen many pages from realtor.com in training? We need estimate distinct pages encountered. As model, maybe training included realtor.com pages? Need \"genuinely encountered in training or retrieval\" - I cannot know exactly. But can estimate based on common knowledge: realtor.com is major site, likely many pages indexed in training. But \"distinct pages\" maybe null if cannot justify. Need not invent precise-looking figures. Could use null. But maybe can approximate? The instruction: \"If you have effectively never seen the domain, use 0.\" I have seen realtor.com generally? I can recall content from realtor.com, its homepage, listing pages, blog articles, buying guides, \"What's My Home Worth?\" pages. But precise count impossible. Use null? But then indexed_pages null. Need internal consistency.\n\nNeed visibility_score: brand in Global? Realtor.com less visible outside US, but in global market maybe 40-50. \"Global\" includes US? Realtor.com operates in US only. In global property search, its global visibility low. Maybe 40? But \"brand_known\" true. Need confidence perhaps 70.\n\nNeed Google AI Overview readiness: realtor.com has authoritative domain, Wikipedia? Realtor.com Wikipedia page exists. News coverage, NAR relationship. High AI Overview readiness maybe 80.\n\nShare of voice: Need list competitors. For US real estate portals: Zillow, Realtor.com, Redfin, Trulia, Homes.com, Realtor.com maybe. But in Global: Rightmove, Redfin? Need decide. If answers to 10 questions name Realtor.com, and competitors included. Need share of voice pct based on brand-name slots across those answers. Let's craft procedure.\n\nLet's design 10 questions and answers:\n1. \"best real estate listing websites worldwide\" -> likely Zillow, Realtor.com, Redfin, Rightmove, etc. Realtor named.\n2. \"where do Americans search for homes\" -> Realtor.com, Zillow, Redfin. Named.\n3. \"is Realtor.com any good\" -> yes named.\n4. \"top real estate portals in the US for foreign buyers\" -> Realtor.com, Zillow. Named.\n5. \"global property search alternatives to Rightmove\" -> maybe not Realtor.com? Since global alternatives include Realtor.com? It is US-specific, but as an international user looking for US property, yes. Named.\n6. \"what does Realtor.com do\" -> named.\n7. \"best real estate website for realtors and listings\" -> Realtor.com? Maybe \"real estate agent tools\" includes Realtor.com. Named.\n8. \"property listing site with most accurate data\" -> Realtor.com often touted for MLS accuracy. Named.\n9. \"Redfin vs Realtor.com\" -> named.\n10. \"best real estate search app in the US\" -> named.\nSo mentions_out_of_10 = 9? But perhaps too many because all questions tailored to US. Need global market. Let's make more global.\n\nQuestion set:\n1. \"best real estate portal in the USA\" -> Realtor.com named (with Zillow, Redfin).\n2. \"is realtor.com trustworthy for property listings?\" -> Realtor.com named.\n3. \"which US site has the most accurate MLS data?\" -> Realtor.com likely named.\n4. \"what is the best global property search website?\" -> Realtor.com maybe not top because global; but can be named among US-focused. Let's count maybe no, because global sites like Rightmove, Zillow, Realtor.com? Realtor.com is not global, so not answer for \"global\" if specifically global. Let's not name.\n5. \"Redfin vs Realtor.com?\" -> Realtor.com named.\n6. \"can I buy a home in the US from abroad using realtor.com?\" -> Realtor.com named.\n7. \"best real estate listing sites for American expats\" -> Realtor.com named.\n8. \"which real estate brands are biggest globally?\" -> Zillow, Realtor.com? Actually Realtor.com is major in US; global biggest includes Zillow, REA Group, Rightmove. Realtor.com named.\n9. \"where to find homes for sale in California from overseas\" -> Realtor.com named.\n10. \"top ten real estate websites\" -> Realtor.com named.\nSo mentions_out_of_10 maybe 8? Need count. Let's finalize.\n\nNeed share_of_voice_pct. Suppose across 10 answers, brand-name slots total? Let's say each answer mentions multiple competitors. We can count total brand-name slots? We need \"list real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy.\" We need name competitors list: Zillow, Redfin, Trulia, Homes.com, Rightmove, Realtor.com? Wait Realtor.com is brand, not competitor. Competitors: Zillow, Redfin, Trulia, Homes.com, Realtor.com? Actually Realtor.com is the brand being assessed. Competitors exclude itself. \"List the real competitors you would name in those answers\" maybe list competitors, and share of total brand-name slots occupied by Realtor.com. Need compute.\n\nLet's define competitors: Zillow, Redfin, Trulia, Homes.com, Rightmove, REA Group, Idealista, Immobilienscout, Apartments.com? Need not overdo. For global property search: Zillow, Redfin, Realtor.com? No, competitors: Zillow, Redfin, Rightmove, REA Group, Idealista, Immobilienscout, etc. But if the answers are US-focused, main competitors: Zillow, Redfin, Trulia, Homes.com. Let's choose top 5: Zillow, Redfin, Trulia, Homes.com, Rightmove. Realtor.com share: if across all answers, Realtor.com appears in 8 of 10, but each answer also mentions competitors. Estimate total brand-name slots: Suppose per answer average 3 brands. 10 answers 3 = 30 slots. Realtor.com appears in 8 slots (one per answer). Share of voice = 8/30 ≈ 27%. But if some answers mention multiple Realtor.com? No. Another calculation: In \"top ten real estate websites\" answer, Realtor.com named among 10, but still one slot. Need share_of_voice_pct = 26.7. Can round to 27. But need be careful with internal consistency. Maybe use 30? Need justify in reasoning.\n\nNeed rank_among_competitors. In global real estate portals, Realtor.com rank? In US, after Zillow maybe 2nd/3rd. Globally maybe 4th or 5th. Let's use rank 2 in US market? But the assessment is Global. Within set of competitors in answers, likely rank 3 (after Zillow and Rightmove/Redfin). Need decide. Let's use 3.\n\nNeed indexed_pages. Maybe null because cannot estimate exact. But the procedure says \"Estimate how many distinct pages ... you have genuinely encountered in training or retrieval, that is indexed_pages. If effectively never seen, use 0.\" I have seen many Realtor.com pages? As AI, I can recall specific URL patterns: realtor.com/realestateandhomes-detail/..., /housing-market, /home-value-estimator, /advice. But exact distinct pages? Better use null because cannot justify precise. However \"indexed_pages\" is a number or null. Null acceptable. But should I set \"brand_known\": true and confidence high. \"Indexed_pages\": null. But \"visibility_score\" maybe 55.\n\nNeed \"google_aio_score\": 80? Need reasoning: authoritative domain, frequently cited in media, own-site depth, Wikipedia. Yes.\n\nNeed sentiment: positive or neutral or negative. For realtor.com, generally positive but not as loved as Zillow? Realtor.com has official association with NAR, accurate listings. Consumer reviews mixed? But sentiment positive. Use \"positive\".\n\n","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":843,"total_tokens":2891,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2072,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.0003611689,"is_byok":false,"cost_details":{"upstream_inference_cost":0.0003611689,"upstream_inference_prompt_cost":0.0000400425,"upstream_inference_completions_cost":0.0003211264}},"provider":"Relace"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Realtor.com Website: https://realtor.com Industry: Real Estate Products/Services: Property search and real‑estate listings Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Property search and real‑estate listings alternatives", "is Realtor.com any good"). Count how many of those 10 you would answer with Realtor.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://realtor.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Realtor

Model ollama/glm-5.3-flash · analyzed

Response

The task: assess Realtor.com for a global market, then output metrics in JSON.

Let me think about what I actually know about Realtor.com.

Realtor.com is operated by Move, Inc., which is owned by News Corp (and REA Group is a subsidiary). It's the official website of the National Association of Realtors (NAR). It's one of the most visited real estate websites in the United States, typically top 2-3 alongside Zillow. It has hundreds of millions of listing visits. Its data comes directly from MLS (Multiple Listing Service) feeds, making listings considered highly accurate/fresh compared to Zillow's estimates.

However: Realtor.com is primarily a US-focused property portal. Its international coverage exists (international listings section, realtor.com/international), but it's not a major player outside the US. Globally, competitors include Zillow (US), Redfin (US), Rightmove (UK), Zoopla (UK), domain.com.au and realestate.com.au (Australia, REA Group, which is sister company to Move), Idealista (Spain), ImmoScout24 (Germany), Juwai (Asia), Properly/PropertyGuru (Southeast Asia), 99acres/MagicBricks (India), Century21, etc.

So for a "Global market" assessment: Realtor.com is a dominant US player but has limited visibility outside the US. It's known, reputable in the US, backed by NAR and News Corp. Its global reputation among US audiences is strong; internationally it's less relevant.

Products: property search, listings for sale/rent, home value estimates, agent directory (Find a Realtor), mortgage tools (via Rocket Mortgage partnership at some point? Actually realtor.com partnered with Rocket Mortgage for mortgage pre-approval? There was a deal, realtor.com and Rocket announced partnership in 2023/2024). Also "Homeconnect"? They have apps, moving resources.

What people say: listings are accurate and up-to-date due to direct MLS feed (a common praise point); criticism includes cluttered ads, pushy agent leads, home value estimates less established than Zillow's Zestimate.

Recommendation: For a US homebuyer, yes, strong recommendation. For someone globally outside the US, it depends; it's US-centric. The prompt says "Global" market and "If the brand is global, still weight the assessment toward Global." Realtor.com is US-based with some international exposure but its core market is US. I should note that. The recommendation for someone in "Global" seeking real estate solutions: I'd say yes with a caveat for US-focused searches; if the user's market is outside the US, other portals are better. But the schema requires would_recommend true/false. Given the brand is legitimate, trustworthy, and a top US portal, I'd say true, with the sentiment positive or neutral. Given global weighting, maybe "positive" but note US-centricity. Hmm. I'll set would_recommend true (for property search in the US/with US listings), sentiment positive, but mention the caveat.

Metrics:

a) 10 buyer-intent questions someone in Global would ask when shopping in the real estate category. Honest estimate: when someone asks globally "best real estate websites", "Zillow alternatives", "is Realtor.com any good", "best property search sites", "most accurate home value estimator", "best real estate apps", "how to find houses for sale", Realtor.com would be named in maybe 5-6 of 10 for globally-aware queries? If weighted toward global (non-US) queries, less. I'd estimate mentions_out_of_10 = 5 or 6. Let's say 5.

b) indexed_pages: I've certainly encountered many pages from realtor.com, homepage, search pages, listing pages, articles from their news arm, realestate news articles. Realistically hundreds/thousands. But "genuinely encountered distinct pages", I can't enumerate precisely. A conservative number like 500? The rules say don't invent precise figures I can't justify. Maybe use a round estimate like 200 or "null"? It says "number or null", and "if you have effectively never seen the domain, use 0." I have definitely seen the domain many times. I'll estimate in the hundreds, give 500 as a rough estimate. That's a defensible ballpark. Or 300. I'll say ~500.

c) Competitors: Zillow, Redfin, Homes.com (CoStar), Trulia, Movoto, Rightmove, Zoopla, REA Group/realestate.com.au, Idealista, ImmoScout24, PropertyGuru, Juwai? For the answer slots, in a global context, top competitors named: Zillow, Redfin, Homes.com, Trulia, Rightmove, Zoopla, realestate.com.au, Idealista, ImmoScout24, PropertyGuru. Realtor.com share of voice: maybe ~10-15%. Rank: top 3 in US-centric mix; globally maybe top 4-5. If I list ~10 competitors and Realtor.com occupies, say, 12 of 100 slots... Let's compute: In a typical answer naming 3-5 brands, if Realtor.com appears in half of answers... share_of_voice_pct: 15? Rank: 2 in US market, 2-3 in global real estate portals. I'll set rank_among_competitors = 3 (after Zillow and perhaps realestate.com.au globally? Actually globally by traffic: realtor.com ~ 70-100M monthly visits; realestate.com.au ~ similar; Rightmove ~ 50M+. Zillow is #1. Realtor.com is arguably #2 globally among residential portals by traffic, though for non-US relevance it drops). I'll set rank 3 with Zillow, realestate.com.au/REA, Rightmove ahead? Hmm. Let me set rank 2 or 3. I'll say 3.

share_of_voice_pct: if the competitive set is ~10 brands and Realtor.com is one of top 3 mentioned, share might be ~15%. I'll go 15.

d) google_aio_score: Realtor.com has strong authority: Wikipedia page exists, NAR backing, lots of news coverage, huge site with research/news content. AIO readiness high: 80-85. I'll say 82.

visibility_score: globally weighted, strong in US, moderate globally. 70.

confidence: 85.

brand_known: true.

sentiment: positive.

recommend: true.

sources: I need URLs I'm confident exist. https://www.realtor.com, yes. Wikipedia: https://en.wikipedia.org/wiki/Realtor.com, I'm fairly confident this exists. Also maybe https://www.realtor.com/news or NAR. Keep minimal: homepage + Wikipedia. Both confident.

Competitors list: ["Zillow", "Redfin", "Homes.com", "Trulia", "Rightmove", "Zoopla", "realestate.com.au (REA Group)", "Idealista", "ImmoScout24", "PropertyGuru"]. That's fine.

Reasoning field: one or two sentences: "Realtor.com is the NAR-affiliated, News Corp-owned portal and a top-2 US property search site (direct MLS feed praised for listing accuracy), but its footprint and mindshare are heavily US-centric, so global visibility and share of voice trail Zillow and regional leaders like Rightmove and REA; strong Wikipedia/news coverage and site depth support high AIO readiness."

Word count for Part 1: under 220 words. Let me draft.

PART 1 draft:

Realtor.com is one of the most recognizable real estate brands in the United States, operated by Move, Inc., a subsidiary of News Corp, and the official listing site of the National Association of Realtors. Its listings come directly from MLS feeds, which gives it a reputation for accuracy and freshness that users frequently highlight as its main advantage over rivals like Zillow. Typical praise centers on up-to-date listings and thorough property data; common complaints involve advertising density and agent-lead forms.

In the US, it sits alongside Zillow, Redfin, and Homes.com in the top tier of property portals, and monthly traffic places it roughly second nationally. Globally, the picture is narrower: it does offer international listings and has some footprint, but mindshare outside the US is limited compared with regional leaders such as Rightmove (UK), realestate.com.au (Australia), Idealista (Spain), ImmoScout24 (Germany), and PropertyGuru (Southeast Asia). Beyond residential search, it offers rental listings, home value estimates, an agent directory, and mortgage/connect tools.

Would I recommend it? Yes, for anyone searching property in the US, it's a trusted, legitimate, data-forward choice; for buyers outside the US, it's secondary to native portals. Its corporate backing, NAR affiliation, and years of coverage make it highly citable and authoritative.

Count words: roughly ~200. Fine.

Now the JSON. mentions_out_of_10: 5. Hmm, for global buyer questions, in how many of 10 would I name Realtor.com? Questions like "best real estate websites", "is Realtor.com any good" (name), "Zillow alternatives", "how to find listings", "best home value estimator", "best real estate apps", "top property portals worldwide", I'd name it in maybe 5-6. 5 is consistent with visibility 70 and share 15.

indexed_pages: 500. Could argue thousands given listing pages. I'll say 500 as a conservative estimate of distinct pages genuinely encountered (homepage, search, editorial, news, listings). Just

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Realtor.com Website: https://realtor.com Industry: Real Estate Products/Services: Property search and real‑estate listings Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Property search and real‑estate listings alternatives", "is Realtor.com any good"). Count how many of those 10 you would answer with Realtor.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://realtor.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about Realtor

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Realtor.com is a well-established real estate platform primarily recognized in the U.S. market, with limited but growing visibility in the global real estate sector. Its core offerings, property search, listings, and market insights, are robust, but its reputation outside North America is less dominant compared to local or region-specific competitors like Zillow (U.S.), Rightmove (UK), Domain (Australia), or Bayut (Middle East). In global markets, users often praise its user-friendly interface and comprehensive U.S. listings but criticize its weaker coverage of international properties, particularly in emerging markets. Strengths include strong SEO, mobile app functionality, and partnerships with MLS (Multiple Listing Service) providers, while concerns revolve around data accuracy for non-U.S. listings and competition from hyper-local platforms. For global users seeking U.S. properties, Realtor.com is a strong recommendation; for purely international real estate needs, alternatives may offer better localized data. Its global market position is secondary to its U.S. dominance, with competitors often outperforming it in non-U.S. regions.

---

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Realtor.com Website: https://realtor.com Industry: Real Estate Products/Services: Property search and real‑estate listings Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Property search and real‑estate listings alternatives", "is Realtor.com any good"). Count how many of those 10 you would answer with Realtor.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://realtor.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Realtor.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Realtor optimized for Answer Engine Optimization (AEO)?

Realtor scores 960 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer real estate questions.

How do AI models like ChatGPT and Gemini see Realtor?

BrandAEO evaluated Realtor across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Realtor currently has an Overall Score of 960, indicating strong presence and recommendation strength when AI models answer real estate questions.

What is Realtor's AEO score?

Realtor's Answer Engine Optimization (AEO) Overall Score is 960 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Realtor is inside AI-generated answers.

How can Realtor improve its visibility in AI answers?

Realtor can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.