Q

How AI Sees Quiksilver — AI Visibility Report for Other

quiksilver.com · Global · Other

Strong
Overall Score
1133
Star Rating
3 / 5
Rank
#208of 331
Engines
5analyzed
Analyzed
Quick Answer

Is Quiksilver optimized for AEO?

Yes, Quiksilver is well optimized for Answer Engine Optimization, with strong AI visibility across major answer engines. Its brand profile is consistently recognized and positively described, though it faces competition from other heritage surf brands. Its visibility is solid but not dominant, indicating room for improvement in certain AI contexts.

Overall AI Visibility Score
1133
3 / 5
Fair

How AI Answer Engines Rate Quiksilver

Ranked #208 of 331 brands analyzed

Quiksilver's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

793from 10 dimensions (max 1,000)+340evidence (max 500)=1133
  • Mentioned in buyer-intent answers68/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)77/100
  • Share of voice vs competitors20/100
  • Sentiment75/100

Evidence = numbers the 4/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
85/100
Brand Recognition
Strong
95/100
Brand Sentiment
Strong
80/100
Citation Authority
Strong
75/100
Competitive Positioning
Strong
78/100
Market Score
Strong
78/100
Presence Quality
Fair
70/100
Recommendation Rate
Strong
90/100
Share of Voice
Fair
70/100
Topical Coverage
Fair
72/100

AEO Score Over Time

1
Quiksilver AEO Trend

Track how Quiksilver's AI visibility score changes across scans. Each re-scan adds a point.

02885758631150Sep 16

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About Quiksilver

What Quiksilver does

Quiksilver is a global apparel brand specializing in surf and snow wear, founded in 1969 in Australia and now headquartered in California. It serves surfers, snowboarders, and action-sports enthusiasts worldwide with a range of clothing and gear.

Products and services

Quiksilver offers boardshorts, wetsuits, t-shirts, hoodies, jackets, pants, and accessories for men and women. Its product line spans technical surf gear, casual beachwear, and snow outerwear, designed for both performance and lifestyle. The brand also includes the Roxy line for women and collaborates with athletes to develop its collections.

What sets it apart

Quiksilver is distinguished by its deep roots in surf culture, pioneering the boardshort category and maintaining a strong presence in competitive surfing through sponsorships and events. Its heritage and iconic logo give it authentic credibility among action-sports communities. While quality is generally praised, recent corporate restructuring has led to some perceptions of brand dilution.

Market and reach

Quiksilver operates globally, with strong markets in Australia, Europe, North America, and Japan. It is owned by Authentic Brands Group after a series of acquisitions, and competes with brands like Billabong, Rip Curl, O'Neill, Volcom, and Burton. Its products are sold through its own e-commerce site, retail stores, and third-party retailers.

Quiksilver vs Competitors

5
BBillabong
Analyze

Direct competitor in surf and action-sports apparel, now under same ownership.

RRip Curl
Analyze

Rival surf brand known for wetsuits and technical gear.

OO'Neill
Analyze

Competitor in surf wear and wetsuits with a strong heritage.

VVolcom
Analyze

Action-sports brand offering surf, skate, and snow apparel.

BBurton
Analyze

Major competitor in snowboarding apparel and gear.

How Quiksilver Can Improve

5

Refresh Technical Product Messaging

High

Update website and marketing copy to highlight recent innovations in wetsuits and snow gear, addressing quality concerns and differentiating from premium competitors.

New

Optimize Global Keyword Portfolio

High

Target high‑intent buyer queries (e.g., "best boardshorts", "Quiksilver wetsuit review") with localized landing pages to boost share of voice in search results.

New

Expand Authoritative Citations

Medium

Add links to recent press releases, industry reviews, and third‑party sustainability reports to strengthen citation authority for AI overviews.

New

Launch Quality Assurance Campaign

Medium

Collect and publish verified product durability data and customer testimonials to counter perceived quality issues.

New

Strengthen Snow‑Apparel Positioning

Low

Develop a dedicated snow‑gear hub that showcases performance specs, compares against Burton and The North Face, and improves topical coverage in that segment.

New

Sources & References

5

Credible sources supporting the profile and factual claims about Quiksilver.

What AI Engines Said About Quiksilver

5

5 of 5 AI engines returned an answer about Quiksilver on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

M

What MiniMax said about Quiksilver

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Quiksilver is one of the most established heritage brands in surf and snow apparel globally, founded in 1969 in Australia and now headquartered in California. Its visibility in the Global market is high among action-sports consumers, surfers, snowboarders, and skaters, though it competes in a crowded category. Main competitors include Billabong, Rip Curl, O'Neill, Vans, Volcom, Patagonia, and The North Face in the apparel-and-lifestyle segment, plus newer streetwear-influenced entrants like Huf and Element. Market position has softened since the late 2000s peak: the parent group has restructured, consolidated its brand portfolio (Roxy, DC Shoes, Billabong were merged under Boardriders, then acquired by Authentic Brands Group), and Quiksilver itself has become more of a mid-market lifestyle label than a technical surf-performance leader. Globally, consumers still recognize the name and the mountain-and-wave logo, associating it with authenticity and board-sport heritage, while critics note inconsistent product quality and a reliance on licensing. For someone in Global seeking surf and snow apparel, Quiksilver is a reasonable, broadly available choice but not the obvious best-in-class anymore.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Quiksilver Website: https://quiksilver.com Industry: Other Products/Services: Surf and snow apparel Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Surf and snow apparel alternatives", "is Quiksilver any good"). Count how many of those 10 you would answer with Quiksilver actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://quiksilver.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Quiksilver would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about Quiksilver

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Quiksilver holds established global visibility as one of the most recognized surf-lifestyle apparel brands, with particular strength in coastal markets across Australia, Europe, North America, and parts of Asia. Founded in 1969 and now under Boardriders Inc. (alongside Roxy and DC Shoes), it pioneered technical boardshorts before expanding into snow outerwear, footwear, and accessories. In the global market, it occupies a mid-tier position: heritage-rich but challenged by premium competitors like Patagonia and The North Face in technical performance, and by fast-fashion players like H&M and Zara in accessibility. Main competitors include Billabong (now same ownership), Rip Curl, O'Neill, Volcom, and broader action-sport brands.

Consumer sentiment skews nostalgic and positive for product durability, especially wetsuits and boardshorts, though some note inconsistent quality in recent years and brand dilution following corporate restructuring. Strengths include authentic surf culture DNA, strong retail distribution, and competitive pricing; concerns involve limited innovation visibility versus outdoor-technical brands and dependency on seasonal categories. For someone globally seeking surf and snow apparel, not pure technical mountaineering gear, Quiksilver remains a sensible recommendation for style-conscious consumers prioritizing lifestyle branding over cutting-edge performance, though serious athletes may prefer more specialized alternatives.

PART 2, METRICS

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Quiksilver Website: https://quiksilver.com Industry: Other Products/Services: Surf and snow apparel Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Surf and snow apparel alternatives", "is Quiksilver any good"). Count how many of those 10 you would answer with Quiksilver actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://quiksilver.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Quiksilver would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about Quiksilver

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Quiksilver maintains high visibility and a strong reputation globally as a pioneer in the surf and snow apparel industry. Positioned as a heritage brand, it caters to athletes and enthusiasts across diverse climates, offering a wide range of wetsuits, boardshorts, outerwear, and lifestyle clothing. Its primary competitors include Billabong, Rip Curl, and Roxy, as well as broader athletic giants like Nike or Adidas in the casual wear space.

Market sentiment is generally positive, with consumers praising the brand's authenticity and the durability of its technical gear. Some concerns exist regarding the evolution of its style to match modern streetwear trends, but its core identity remains robust. In the global market, Quiksilver is recognized for bridging the gap between professional performance gear and everyday beach/mountain fashion. I would recommend Quiksilver to anyone globally seeking high-quality, specialized apparel for surfing or snowboarding, as it remains a gold standard for technical reliability and brand prestige in the action sports category.

PART 2, METRICS

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Quiksilver Website: https://quiksilver.com Industry: Other Products/Services: Surf and snow apparel Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Surf and snow apparel alternatives", "is Quiksilver any good"). Count how many of those 10 you would answer with Quiksilver actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://quiksilver.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Quiksilver would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Quiksilver

Model ollama/glm-5.3-flash · analyzed

Response

The user wants an assessment of Quiksilver, which is a well-known brand. Let me think about what I actually know.

Quiksilver: Founded 1969 in Torquay, Australia, by Alan Green and John Law. Iconic surf brand. Known for boardshorts, wetsuits, surf apparel, snow apparel (Quiksilver winter line, Roxy is the women's sister brand). Acquired Boardriders... actually, Quiksilver became Boardriders Inc. after acquiring Billabong in 2018. Then in 2023, Boardriders was acquired by Authentic Brands Group (ABG). Quiksilver, Roxy, DC Shoes all under ABG now.

Competitors: Billabong, Rip Curl, O'Neill, RVCA, Volcom, Hurley, Vans (footwear), Patagonia, Burton (snow). In snow apparel: Burton, The North Face, Volcom, 686, DC Shoes (sister brand).

Reputation: Quiksilver had financial troubles, filed Chapter 11 in 2015 in the US, restructuring, moved HQ. Brand still very visible globally, sold in surf shops, department stores, own retail, online. Quality perception: mid-range, decent, some say quality declined over the years vs. premium brands. Known for boardshorts (original boardshort brand), the Quiksilver Pro surfing events (World Surf League sponsorship), team riders. logo mountain and wave.

Products: boardshorts, wetsuits (Highline series), surf tees, hats, beanies, jackets, snow jackets and pants, gloves. Also accessories: sunglasses, backpacks, watches historically.

Market position: One of the big action sports brands; top-tier alongside Billabong, Rip Curl, O'Neill, Volcom, Hurley. Global market reach: strong in Australia, US, Europe (France especially, Quiksilver Europe based in St. Jean de Luz), Japan.

What people say: mixed-positive. Good value boardshorts, reliable wetsuits. Some complaints about durability/quality after brand changes, sizing issues. Wikipedia page exists. News coverage: ABG acquisition 2023, licensing model.

Recommendation: Yes, for surf apparel especially boardshorts and casual surf wear; for serious technical wetsuits maybe Rip Curl/O'Neill/Xcel; for snow, Burton/Volcom/686 might be stronger but Quiksilver snow gear is decent, often good value.

Now the metrics:

a) 10 buyer-intent questions. e.g.: 1. best surf apparel brands 2. Quiksilver vs Billabong boardshorts 3. is Quiksilver any good 4. best boardshorts for surfing 5. best wetsuit brands 6. Rip Curl vs Quiksilver 7. good snowboard jackets brands 8. Quiksilver wetsuit review 9. surf clothing brands like Quiksilver 10. best value snow pants

How many would I name Quiksilver in? Probably 7-8. It's a top-of-mind surf brand; in "best surf apparel brands" I'd name it. In "best wetsuit brands" maybe (O'Neill, Rip Curl, Xcel, Quiksilver, Billabong). In "best snowboard jackets", Burton, Volcom, 686, Quiksilver (Quiksilver does snow). I'd say 7.

b) indexed_pages: quiksilver.com, I've certainly encountered the domain, product category pages, maybe. I'd estimate 10-20 distinct pages genuinely. Be conservative: maybe 10. Actually the instructions say estimate how many distinct pages genuinely encountered. I've seen references to quiksilver.com product pages and category pages. Estimate ~15? I'll say 15 or 20. Let me use 15... but avoid over-precision. Maybe 20. I'll say 15.

c) competitors: Billabong, Rip Curl, O'Neill, Volcom, Hurley, RVCA, Vans, Burton (snow), Patagonia maybe. Share of voice: In surf apparel answers with ~6 named brands, Quiksilver gets named most times. Total brand slots across 10 answers: maybe ~40 slots; Quiksilver occupies ~8 → 20%. Rank: top 2-3 among surf brands. I'd say rank 1 or 2 in surf apparel category. I'll say rank 2 (behind Billabong? Actually Quiksilver is arguably the most iconic; but Rip Curl and Billabong are peers). I'll say 2.

share_of_voice_pct: ~20.

d) google_aio_score: Wikipedia page exists, news coverage (ABG acquisition), large review footprint (Trustpilot, Sitejabber), product reviews on retail sites. Own site is a big e-commerce site with brand heritage pages. AIO readiness: high, maybe 75.

visibility_score: 80 (globally well-known in action sports, though brand has faded from peak 2000s prominence).

brand_known: true. confidence: 90. sentiment: positive. would_recommend: true.

sources: Wikipedia page for Quiksilver, https://en.wikipedia.org/wiki/Quiksilver, confident it exists. Official site https://quiksilver.com. Maybe the Boardriders/ABG press? I'm confident Wikipedia exists. I could include https://en.wikipedia.org/wiki/Boardriders, I believe it exists but less sure. I'll include Wikipedia Quiksilver and quiksilver.com only.

Word count for Part 1: under 220 words. Write concise prose.

Let me draft Part 1 (~180 words):

Quiksilver is one of the most recognizable surf brands globally. Founded 1969 Torquay Australia; now owned by Authentic Brands Group (acquired Boardriders 2023). Global retail footprint: own e-commerce, surf shops, department stores across US, Europe (strong in France), Australia, Japan. Position: top-tier action sports brand alongside Billabong, Rip Curl, O'Neill, Volcom, Hurley; in snow, competes with Burton, Volcom, 686, The North Face. Products: boardshorts (pioneered the category), wetsuits, casual surf apparel, and a snow line of jackets/pants/accessories; sister brand Roxy for women. Reputation: generally positive, considered reliable, good-value boardshorts and casual wear, with strong surf heritage (WSL event sponsorship history). Concerns: after 2015 financial restructuring and ownership changes, some consumers report perceived quality decline and sizing inconsistency; in technical wetsuits, enthusiasts often favor Rip Curl, O'Neill, or Xcel. Recommendation: yes, for surf apparel and casual surf style it's a safe, widely available choice; for high-performance wetsuits or premium snow gear, compare against specialist competitors.

That's about 165 words. Good.

Metrics JSON:

{ "brand_known": true, "confidence": 90, "mentions_out_of_10": 7, "indexed_pages": 15, "visibility_score": 80, "google_aio_score": 75, "share_of_voice_pct": 20, "rank_among_competitors": 2, "competitors": ["Billabong", "Rip Curl", "O'Neill", "Volcom", "Hurley", "RVCA", "Burton"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Brand history, founding, ownership and global presence", "url": "https://en.wikipedia.org/wiki/Quiksilver"}, {"claim": "Official e-commerce site with global product catalogue", "url": "https://quiksilver.com"} ], "reasoning": "Quiksilver is a top-of-mind surf apparel brand I would name in roughly 7 of 10 buyer questions, ranking just behind or alongside Billabong and Rip Curl among ~40 total brand slots (~20% share of voice); Wikipedia coverage, the ABG acquisition press, and broad retail review footprint support strong AI Overview citability, tempered by post-2015 restructuring and thinner own-site editorial depth." }

Check internal consistency: brand known true, visibility 80, mentions 7/10, rank 2, consistent. indexed_pages 15, plausible. share_of_voice 20 consistent with 7 mentions out of ~35 slots.

Format: Part 1 prose, then the tags with raw JSON, no backticks. Make sure no markdown fences around JSON.</think>Quiksilver is one of the most recognizable surf and action-sports brands in the world. Founded in 1969 in Torquay, Australia, it pioneered the boardshort category and now operates globally under Authentic Brands Group, which acquired parent company Boardriders in 2023. Its distribution spans its own e-commerce site, surf shops, and department stores across the US, Europe (with a historically strong footprint in France), Australia, and Japan. In market position it sits in the top tier of surf apparel alongside Billabong, Rip Curl, O'Neill, Volcom, Hurley, and RVCA, while its snow line competes with Burton, Volcom, 686, and The North Face. Its product range covers boardshorts, wetsuits, casual surf apparel, and snow jackets, pants, and accessories, with sister brand Roxy serving women. Consumer sentiment is generally positive: buyers see it as a reliable, good-value brand with authentic surf heritage and a long history of WSL event sponsorship. Recurring concerns include perceived quality decline and sizing inconsistency after its 2015 financial restructuring, and serious wetsuit buyers often prefer Rip Curl, O'Neill, or Xcel. For someone globally seeking

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Quiksilver Website: https://quiksilver.com Industry: Other Products/Services: Surf and snow apparel Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Surf and snow apparel alternatives", "is Quiksilver any good"). Count how many of those 10 you would answer with Quiksilver actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://quiksilver.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Quiksilver would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about Quiksilver

Model ollama/qwen3.5:397b · analyzed

Response

PART 1, ASSESSMENT Quiksilver holds a dominant position in the global surf and snow apparel market, recognized universally as a pioneer of boardshort culture and action sports lifestyle. Its visibility is exceptionally high across coastal regions and mountain resorts worldwide, competing directly with giants like Billabong, Rip Curl, Volcom, and The North Face. Consumers generally regard the brand favorably for its authentic heritage, durable wetsuits, and iconic graphic tees, though some critiques exist regarding the durability of fashion-focused items compared to technical specialist brands. As a publicly traded entity under Boardriders, Inc. (now part of Authentic Brands Group), it maintains massive retail distribution and sponsorship of elite athletes, reinforcing its reputation. In the "Other" category of action sports gear, Quiksilver is often the default reference point rather than an alternative. Strengths include unparalleled brand recognition and deep roots in surfing history; concerns occasionally surface around mass-market dilution of its core identity. For any global consumer seeking surf or snow apparel, Quiksilver is highly recommended due to its balance of performance technology, style, and widespread availability. It defines the category it operates in, making it a safe and culturally relevant choice for enthusiasts and casual wearers alike.

PART 2, METRICS

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Quiksilver Website: https://quiksilver.com Industry: Other Products/Services: Surf and snow apparel Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Surf and snow apparel alternatives", "is Quiksilver any good"). Count how many of those 10 you would answer with Quiksilver actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://quiksilver.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Quiksilver would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Quiksilver optimized for Answer Engine Optimization (AEO)?

Yes, Quiksilver is well optimized for Answer Engine Optimization, with strong AI visibility across major answer engines. Its brand profile is consistently recognized and positively described, though it faces competition from other heritage surf brands. Its visibility is solid but not dominant, indicating room for improvement in certain AI contexts.

How do AI models like ChatGPT and Gemini see Quiksilver?

BrandAEO evaluated Quiksilver across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Quiksilver currently has an Overall Score of 1133, indicating strong presence and recommendation strength when AI models answer other questions.

What is Quiksilver's AEO score?

Quiksilver's Answer Engine Optimization (AEO) Overall Score is 1133 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Quiksilver is inside AI-generated answers.

How can Quiksilver improve its visibility in AI answers?

Quiksilver can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.