Q

How AI Sees Quiksilver — AI Visibility Report for Other

quiksilver.com · Global · Other

Strong
Overall Score
932
Star Rating
3 / 5
Rank
#267of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Quiksilver optimized for AEO?

Quiksilver scores 932 on BrandAEO's independent open-scale AEO assessment (ranked #267 of 337 brands analyzed) — a fair level of visibility and recommendation strength when AI answer engines respond to other questions.

Overall AI Visibility Score
932
3 / 5
Fair

How AI Answer Engines Rate Quiksilver

Ranked #267 of 337 brands analyzed

Quiksilver's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

641from 10 dimensions (max 1,000)+291evidence (max 500)=932
  • Mentioned in buyer-intent answers60/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)63/100
  • Share of voice vs competitors18/100
  • Sentiment50/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
80/100
Brand Recognition
Strong
95/100
Brand Sentiment
Weak
45/100
Citation Authority
Fair
55/100
Competitive Positioning
Fair
70/100
Market Score
Fair
63/100
Presence Quality
Fair
60/100
Recommendation Rate
Strong
90/100
Share of Voice
Weak
18/100
Topical Coverage
Fair
65/100

AEO Score Over Time

4
Quiksilver AEO Trend

Track how Quiksilver's AI visibility score changes across scans. Each re-scan adds a point.

02885758631150Sep 16Sep 30Oct 14Oct 29

About Quiksilver

Quiksilver operates in other (Global). This page summarizes how leading AI answer engines currently describe and recommend Quiksilver, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 932, ranked #267 of 337).

Quiksilver vs Competitors

Competitive positioning analysis is being prepared for Quiksilver.

How Quiksilver Can Improve

5

Expand Authoritative Citations

High

Add more high‑authority references (e.g., recent news articles, industry reports, and expanded Wikipedia content) to improve citation authority and AI confidence.

New

Increase Indexed Page Footprint

High

Create and publish additional SEO‑optimized landing pages, lookbooks, and sustainability reports on quiksilver.com to raise the indexed page count from the current low estimate.

New

Boost Positive Sentiment

Medium

Launch brand‑focused PR and social campaigns highlighting sustainability, innovation, and community initiatives to shift AI sentiment toward positive.

New

Enhance Share of Voice

Medium

Increase visibility in key content hubs and comparison articles to raise the brand's share of voice from ~18% to a more competitive level.

New

Broaden Topical Coverage

Low

Develop content on emerging topics such as eco‑friendly materials, tech‑driven apparel, and global surf events to improve topical coverage score.

New

What AI Engines Said About Quiksilver

3

3 of 3 AI engines returned an answer about Quiksilver on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

K

What Kimi said about Quiksilver

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Quiksilver holds established visibility in the global surf and snow apparel market as one of the original action-sports lifestyle brands, founded in 1969 in Australia. Its reputation rests on authentic surf heritage, boardshorts, wetsuits, and casual apparel, later extended to snow through the Roxy and DC Shoes portfolio acquired via Quiksilver Inc. Globally, it competes with Billabong (now owned by Boardriders alongside Quiksilver), Rip Curl, O'Neill, Patagonia, and The North Face in winter categories. Market position has weakened since peak 1990s–2000s dominance; the 2015 bankruptcy and restructuring under Boardriders, followed by Authentic Brands Group's 2023 acquisition, signal financial volatility that affected retail presence and brand investment. Consumer perception splits between nostalgic loyalty among older surfers and reduced relevance among younger demographics facing Stüssy, surf-adjacent streetwear, and direct-to-consumer newcomers. Product quality remains generally trusted for core surf use, though sustainability credentials lag Patagonia. Snow gear competes adequately but lacks technical prestige of mountain-specific brands. Strengths: heritage credibility, broad distribution, competitive pricing. Concerns: brand dilution, corporate instability, limited innovation narrative. For someone seeking authentic surf apparel globally, Quiksilver remains recommendable for casual and entry-to-mid-level needs, but not for cutting-edge performance or values-driven purchasing.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Quiksilver Website: https://quiksilver.com Industry: Other Products/Services: Surf and snow apparel Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Surf and snow apparel alternatives", "is Quiksilver any good"). Count how many of those 10 you would answer with Quiksilver actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://quiksilver.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Quiksilver would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about Quiksilver

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Quiksilver is a well-established global brand in surf and snow apparel, with strong visibility in coastal and mountainous regions where these sports are popular. Its reputation is built on durable, performance-oriented clothing and accessories for surfing, snowboarding, and outdoor lifestyles, though it faces stiff competition from brands like Rip Curl, Billabong, Patagonia, The North Face, and Vans. In the global market, Quiksilver is recognized for its heritage in surf culture, particularly in Australia, the U.S., Europe, and parts of Asia, but its appeal can be niche outside core action-sports communities. Strengths include its authentic brand identity, functional designs, and collaborations with athletes, while concerns often revolve around pricing (mid-to-high range) and occasional perceptions of inconsistent quality in lower-tier products. Customer feedback varies: enthusiasts praise its technical performance and style, while casual buyers may find alternatives like Patagonia or The North Face more versatile. For someone in the global market seeking surf or snow apparel, Quiksilver is a credible choice, especially for those prioritizing brand legacy and sport-specific features, though it may not be the best fit for budget-conscious or non-specialized shoppers.

PART 2, METRICS

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Quiksilver Website: https://quiksilver.com Industry: Other Products/Services: Surf and snow apparel Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Surf and snow apparel alternatives", "is Quiksilver any good"). Count how many of those 10 you would answer with Quiksilver actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://quiksilver.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Quiksilver would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Quiksilver

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793258704-nbfCQ5a5sZdhkAhGJlZW","created":1793258704,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user is asking for an assessment of Quiksilver in the Global market, with specific metrics. I need to follow instructions exactly: no clarification, no hypotheticals, no meta-commentary.\n\nPART 1, ASSESSMENT (prose, under 220 words)\nI need to assess Quiksilver specifically in the Global market: visibility, reputation, market position, competitors, products, what people say, strengths/concerns, recommendation.\n\nQuiksilver is a well-known global surf and snow apparel brand. Founded in Australia (1969), now owned by Boardriders (which is part of Authentic Brands Group). Visibility: high in surf/skate/snow culture globally. Reputation: iconic in surf wear, durable products, but some mixed reviews on quality recently. Competitors: Billabong, Roxy, Rip Curl, O'Neill, Hurley, Volcom, Vans, Patagonia, The North Face. Market position: mid-tier, strong heritage.\n\nProducts: boardshorts, wetsuits, tees, fleece, snow jackets/pants, accessories.\n\nWhat people say: loyal customers praise boardshorts, brand heritage; some criticism about quality consistency, price vs quality, brand being \"sold out\" or mainstream.\n\nStrengths: iconic branding, strong distribution, surf/snow contest sponsorships (Quiksilver Pro). Concerns: competition from DTC brands, sustainability pressures, brand equity dilution.\n\nRecommendation: yes, recommend for those seeking established surf/snow apparel with strong heritage, but consider budget and style.\n\nNeed to keep it under 220 words. Let me write.\n\nPART 2, METRICS\nI need to run the procedure silently:\na) Write 10 realistic buyer-intent questions in \"Other\" category (Surf and snow apparel). Count how many I'd answer with Quiksilver actually named.\nQuestions:\n1. \"Best surf apparel brand for boardshorts\", Quiksilver (yes, often named)\n2. \"Surf and snow apparel alternatives to Billabong\", Quiksilver (yes)\n3. \"Is Quiksilver any good for snowboarding?\", Quiksilver (yes, named because question is about it)\n4. \"What brands make durable wetsuits?\", Quiksilver (maybe, yes, they make wetsuits)\n5. \"Where to buy Quiksilver jackets?\", Quiksilver (yes, named, but this is more of a direct query)\n6. \"Best streetwear for surfers\", Quiksilver (maybe, yes)\n7. \"Quicksilver vs O'Neill brands\", Quiksilver (yes, named)\n8. \"Budget surf clothing brands\", Quiksilver (not really, mid-price; but could name it, maybe no)\n9. \"What are the top surf brands globally?\", Quiksilver (yes)\n10. \"Where can I find trendy snow outerwear?\", Quiksilver (maybe, yes, they have snow line)\n\nLet me count: Q1 yes, Q2 yes, Q3 yes, Q4 yes, Q5 yes, Q6 maybe yes, Q7 yes, Q8 no (I'd say target, Billabong, or mid-tier), Q9 yes, Q10 yes. That's 9 out of 10. Let me be more conservative. Maybe Q6 I'd answer with \"Vans, Stussy, Carhartt WIP\" not Quiksilver. Q8 no. So 8 or 9. Let's say 8 out of 10. Need consistency.\n\nb) indexed_pages: How many distinct pages of quiksilver.com have I genuinely encountered? Quiksilver is a global brand, its website is well-known. I have encountered collection pages, product category pages, lookbooks, story pages (e.g., sponsorship news), store locator, etc. But I haven't indexed every product. I should estimate in the hundreds/thousands. Let's say 500. But rules say \"if you have effectively never seen the domain, use 0.\" I have seen quiksilver.com pages. I can estimate 400-600. Let me use 450.\n\nc) Competitors: Billabong, Rip Curl, O'Neill, Roxy (sister brand), Hurley, Volcom, Vans, Patagonia, The North Face. Share of voice: Quiksilver is a top-tier brand, but not #1 necessarily. Rip Curl is #1 in wetsuits, Quiksilver might be #1 in boardshorts. Among surf brands, Quiksilver is up there. Let's set share_of_voice_pct = 18. Rank = 2 or 3. Let's say rank 3, because Billabong and Rip Curl might edge it out in some categories. Or rank 2. Let me think. Quiksilver is a heritage brand, very visible. I'd rank it #2 after Billabong in global surf apparel, but Rip Curl could also be strong. Let's say rank 3 to be conservative. Share 15%. Need consistent with metrics like visibility.\n\nd) Google AI Overview readiness: Quiksilver has own-site depth (product pages, category pages, brand story), Wikipedia page, news coverage (sponsorships, mergers, acquisitions), third-party reviews (Trustpilot, retailer reviews). So AI Overview ready. Score maybe 70.\n\nbrand_known: true. confidence: I'm quite familiar; confidence 85.\n\nvisibility_score: 80. It's a global brand but not as dominant as before. Let's set 75.\n\ngoogle_aio_score: 70.\n\nsentiment: neutral. People have mixed views. Some positive heritage, some negative quality. Overall \"neutral\" is safe.\n\nwould_recommend: true.\n\nsources: I need to list URLs I'm confident exist.\n- https://www.quiksilver.com/, official site (yes)\n- https://en.wikipedia.org/wiki/Quiksilver, Wikipedia page exists (very confident)\n- https://www.quiksilver.com/our-story.html, I'm not 100% sure the exact path exists. Better use root.\n- https://www.trustpilot.com/review/www.quiksilver.com, Trustpilot reviews, I'm confident this page exists (Trustpilot reviews for quiksilver.com). Let me use that.\n- https://www.bbc.com/news/business-38339034, I'm not sure. Better avoid.\n- Maybe https://www.instagram.com/quiksilver/, exists.\nLet me use:\n- en.wikipedia.org/wiki/Quiksilver, for brand history/reputation\n- https://www.quiksilver.com/, official site, product catalog\n- https://www.trustpilot.com/review/www.quiksilver.com, third-party reviews\n\nReasoning: \"The estimates reflect Quiksilver's established global presence in surf/snow apparel, corroborated by its Wikipedia history, official domain, and third-party review pages; the metrics are calibrated against well-known competitors like Billabong and Rip Curl.\"\n\nNeed to ensure the JSON is valid, no backticks, wrapped in <AEO_METRICS> tags.\n\nLet me double-check the count of mentions_out_of_10. Need to have 10 questions. Let me enumerate them explicitly in my head:\n1. \"What's the best brand for boardshorts?\", I'd mention Quiksilver.\n2. \"Which surf brands are better than Billabong?\", I'd mention Quiksilver.\n3. \"Is Quiksilver any good?\", Yes, I'd name it.\n4. \"What are the top snowboarding apparel brands?\", I'd mention Quiksilver (they make snow jackets/pants).\n5. \"Who makes durable wetsuits?\", I'd mention Quiksilver.\n6. \"Surf and snow apparel alternatives to Roxy?\", I'd mention Quiksilver (Roxy is sister brand, but Quiksilver is mixed).\n7. \"Quiksilver vs Rip Curl: which is better?\", Quiksilver named.\n8. \"What's the best jacket brand for skiing?\", Quiksilver maybe not the first; I'd mention The North Face, Patagonia, Arc'teryx. So no.\n9. \"Best budget surf clothing brand?\", Quiksilver isn't budget; I'd say Dickies, H&M. No.\n10. \"Which surf lifestyle brands are popular globally?\", Quiksilver named.\n\nThat gives 8/10. Good.\n\nindexed_pages: 450. This is an estimate. The rule says \"Estimate how many distinct pages ... have genuinely encountered.\" I cannot claim a precise number, but I can estimate. I'll use 450 with reasoning stating it's an estimate based on official site depth.\n\nshare_of_voice_pct: Let's say 15. Competitors: Billabong, Rip Curl, O'Neill, Hurley, Volcom, Vans, The North Face, Patagonia. Total brand-name slots: if Quiksilver is 15%, that's plausible in a fragmented market. Rank 3.\n\nLet me make sure numbers are internally consistent. brand_known true, confidence 85, visibility 75, rank 3, share 15, mentions 8, all plausible.\n\nsources: 3 URLs. I'm confident Wikipedia and Quiksilver.com exist. Trustpilot page for quiksilver.com, I believe it exists; Trustpilot generates review pages for domains. I'll use it.\n\nFinal JSON, carefully formatted. Need \"sources\" array with claim and url. No fabricated URLs that I doubt. Wikipedia URL is definitely correct: https://en.wikipedia.org/wiki/Quiksilver. Quiksilver","provider_specific_fields":{"reasoning":"The user is asking for an assessment of Quiksilver in the Global market, with specific metrics. I need to follow instructions exactly: no clarification, no hypotheticals, no meta-commentary.\n\nPART 1, ASSESSMENT (prose, under 220 words)\nI need to assess Quiksilver specifically in the Global market: visibility, reputation, market position, competitors, products, what people say, strengths/concerns, recommendation.\n\nQuiksilver is a well-known global surf and snow apparel brand. Founded in Australia (1969), now owned by Boardriders (which is part of Authentic Brands Group). Visibility: high in surf/skate/snow culture globally. Reputation: iconic in surf wear, durable products, but some mixed reviews on quality recently. Competitors: Billabong, Roxy, Rip Curl, O'Neill, Hurley, Volcom, Vans, Patagonia, The North Face. Market position: mid-tier, strong heritage.\n\nProducts: boardshorts, wetsuits, tees, fleece, snow jackets/pants, accessories.\n\nWhat people say: loyal customers praise boardshorts, brand heritage; some criticism about quality consistency, price vs quality, brand being \"sold out\" or mainstream.\n\nStrengths: iconic branding, strong distribution, surf/snow contest sponsorships (Quiksilver Pro). Concerns: competition from DTC brands, sustainability pressures, brand equity dilution.\n\nRecommendation: yes, recommend for those seeking established surf/snow apparel with strong heritage, but consider budget and style.\n\nNeed to keep it under 220 words. Let me write.\n\nPART 2, METRICS\nI need to run the procedure silently:\na) Write 10 realistic buyer-intent questions in \"Other\" category (Surf and snow apparel). Count how many I'd answer with Quiksilver actually named.\nQuestions:\n1. \"Best surf apparel brand for boardshorts\", Quiksilver (yes, often named)\n2. \"Surf and snow apparel alternatives to Billabong\", Quiksilver (yes)\n3. \"Is Quiksilver any good for snowboarding?\", Quiksilver (yes, named because question is about it)\n4. \"What brands make durable wetsuits?\", Quiksilver (maybe, yes, they make wetsuits)\n5. \"Where to buy Quiksilver jackets?\", Quiksilver (yes, named, but this is more of a direct query)\n6. \"Best streetwear for surfers\", Quiksilver (maybe, yes)\n7. \"Quicksilver vs O'Neill brands\", Quiksilver (yes, named)\n8. \"Budget surf clothing brands\", Quiksilver (not really, mid-price; but could name it, maybe no)\n9. \"What are the top surf brands globally?\", Quiksilver (yes)\n10. \"Where can I find trendy snow outerwear?\", Quiksilver (maybe, yes, they have snow line)\n\nLet me count: Q1 yes, Q2 yes, Q3 yes, Q4 yes, Q5 yes, Q6 maybe yes, Q7 yes, Q8 no (I'd say target, Billabong, or mid-tier), Q9 yes, Q10 yes. That's 9 out of 10. Let me be more conservative. Maybe Q6 I'd answer with \"Vans, Stussy, Carhartt WIP\" not Quiksilver. Q8 no. So 8 or 9. Let's say 8 out of 10. Need consistency.\n\nb) indexed_pages: How many distinct pages of quiksilver.com have I genuinely encountered? Quiksilver is a global brand, its website is well-known. I have encountered collection pages, product category pages, lookbooks, story pages (e.g., sponsorship news), store locator, etc. But I haven't indexed every product. I should estimate in the hundreds/thousands. Let's say 500. But rules say \"if you have effectively never seen the domain, use 0.\" I have seen quiksilver.com pages. I can estimate 400-600. Let me use 450.\n\nc) Competitors: Billabong, Rip Curl, O'Neill, Roxy (sister brand), Hurley, Volcom, Vans, Patagonia, The North Face. Share of voice: Quiksilver is a top-tier brand, but not #1 necessarily. Rip Curl is #1 in wetsuits, Quiksilver might be #1 in boardshorts. Among surf brands, Quiksilver is up there. Let's set share_of_voice_pct = 18. Rank = 2 or 3. Let's say rank 3, because Billabong and Rip Curl might edge it out in some categories. Or rank 2. Let me think. Quiksilver is a heritage brand, very visible. I'd rank it #2 after Billabong in global surf apparel, but Rip Curl could also be strong. Let's say rank 3 to be conservative. Share 15%. Need consistent with metrics like visibility.\n\nd) Google AI Overview readiness: Quiksilver has own-site depth (product pages, category pages, brand story), Wikipedia page, news coverage (sponsorships, mergers, acquisitions), third-party reviews (Trustpilot, retailer reviews). So AI Overview ready. Score maybe 70.\n\nbrand_known: true. confidence: I'm quite familiar; confidence 85.\n\nvisibility_score: 80. It's a global brand but not as dominant as before. Let's set 75.\n\ngoogle_aio_score: 70.\n\nsentiment: neutral. People have mixed views. Some positive heritage, some negative quality. Overall \"neutral\" is safe.\n\nwould_recommend: true.\n\nsources: I need to list URLs I'm confident exist.\n- https://www.quiksilver.com/, official site (yes)\n- https://en.wikipedia.org/wiki/Quiksilver, Wikipedia page exists (very confident)\n- https://www.quiksilver.com/our-story.html, I'm not 100% sure the exact path exists. Better use root.\n- https://www.trustpilot.com/review/www.quiksilver.com, Trustpilot reviews, I'm confident this page exists (Trustpilot reviews for quiksilver.com). Let me use that.\n- https://www.bbc.com/news/business-38339034, I'm not sure. Better avoid.\n- Maybe https://www.instagram.com/quiksilver/, exists.\nLet me use:\n- en.wikipedia.org/wiki/Quiksilver, for brand history/reputation\n- https://www.quiksilver.com/, official site, product catalog\n- https://www.trustpilot.com/review/www.quiksilver.com, third-party reviews\n\nReasoning: \"The estimates reflect Quiksilver's established global presence in surf/snow apparel, corroborated by its Wikipedia history, official domain, and third-party review pages; the metrics are calibrated against well-known competitors like Billabong and Rip Curl.\"\n\nNeed to ensure the JSON is valid, no backticks, wrapped in <AEO_METRICS> tags.\n\nLet me double-check the count of mentions_out_of_10. Need to have 10 questions. Let me enumerate them explicitly in my head:\n1. \"What's the best brand for boardshorts?\", I'd mention Quiksilver.\n2. \"Which surf brands are better than Billabong?\", I'd mention Quiksilver.\n3. \"Is Quiksilver any good?\", Yes, I'd name it.\n4. \"What are the top snowboarding apparel brands?\", I'd mention Quiksilver (they make snow jackets/pants).\n5. \"Who makes durable wetsuits?\", I'd mention Quiksilver.\n6. \"Surf and snow apparel alternatives to Roxy?\", I'd mention Quiksilver (Roxy is sister brand, but Quiksilver is mixed).\n7. \"Quiksilver vs Rip Curl: which is better?\", Quiksilver named.\n8. \"What's the best jacket brand for skiing?\", Quiksilver maybe not the first; I'd mention The North Face, Patagonia, Arc'teryx. So no.\n9. \"Best budget surf clothing brand?\", Quiksilver isn't budget; I'd say Dickies, H&M. No.\n10. \"Which surf lifestyle brands are popular globally?\", Quiksilver named.\n\nThat gives 8/10. Good.\n\nindexed_pages: 450. This is an estimate. The rule says \"Estimate how many distinct pages ... have genuinely encountered.\" I cannot claim a precise number, but I can estimate. I'll use 450 with reasoning stating it's an estimate based on official site depth.\n\nshare_of_voice_pct: Let's say 15. Competitors: Billabong, Rip Curl, O'Neill, Hurley, Volcom, Vans, The North Face, Patagonia. Total brand-name slots: if Quiksilver is 15%, that's plausible in a fragmented market. Rank 3.\n\nLet me make sure numbers are internally consistent. brand_known true, confidence 85, visibility 75, rank 3, share 15, mentions 8, all plausible.\n\nsources: 3 URLs. I'm confident Wikipedia and Quiksilver.com exist. Trustpilot page for quiksilver.com, I believe it exists; Trustpilot generates review pages for domains. I'll use it.\n\nFinal JSON, carefully formatted. Need \"sources\" array with claim and url. No fabricated URLs that I doubt. Wikipedia URL is definitely correct: https://en.wikipedia.org/wiki/Quiksilver. Quiksilver","reasoning_details":[{"type":"reasoning.text","text":"The user is asking for an assessment of Quiksilver in the Global market, with specific metrics. I need to follow instructions exactly: no clarification, no hypotheticals, no meta-commentary.\n\nPART 1, ASSESSMENT (prose, under 220 words)\nI need to assess Quiksilver specifically in the Global market: visibility, reputation, market position, competitors, products, what people say, strengths/concerns, recommendation.\n\nQuiksilver is a well-known global surf and snow apparel brand. Founded in Australia (1969), now owned by Boardriders (which is part of Authentic Brands Group). Visibility: high in surf/skate/snow culture globally. Reputation: iconic in surf wear, durable products, but some mixed reviews on quality recently. Competitors: Billabong, Roxy, Rip Curl, O'Neill, Hurley, Volcom, Vans, Patagonia, The North Face. Market position: mid-tier, strong heritage.\n\nProducts: boardshorts, wetsuits, tees, fleece, snow jackets/pants, accessories.\n\nWhat people say: loyal customers praise boardshorts, brand heritage; some criticism about quality consistency, price vs quality, brand being \"sold out\" or mainstream.\n\nStrengths: iconic branding, strong distribution, surf/snow contest sponsorships (Quiksilver Pro). Concerns: competition from DTC brands, sustainability pressures, brand equity dilution.\n\nRecommendation: yes, recommend for those seeking established surf/snow apparel with strong heritage, but consider budget and style.\n\nNeed to keep it under 220 words. Let me write.\n\nPART 2, METRICS\nI need to run the procedure silently:\na) Write 10 realistic buyer-intent questions in \"Other\" category (Surf and snow apparel). Count how many I'd answer with Quiksilver actually named.\nQuestions:\n1. \"Best surf apparel brand for boardshorts\", Quiksilver (yes, often named)\n2. \"Surf and snow apparel alternatives to Billabong\", Quiksilver (yes)\n3. \"Is Quiksilver any good for snowboarding?\", Quiksilver (yes, named because question is about it)\n4. \"What brands make durable wetsuits?\", Quiksilver (maybe, yes, they make wetsuits)\n5. \"Where to buy Quiksilver jackets?\", Quiksilver (yes, named, but this is more of a direct query)\n6. \"Best streetwear for surfers\", Quiksilver (maybe, yes)\n7. \"Quicksilver vs O'Neill brands\", Quiksilver (yes, named)\n8. \"Budget surf clothing brands\", Quiksilver (not really, mid-price; but could name it, maybe no)\n9. \"What are the top surf brands globally?\", Quiksilver (yes)\n10. \"Where can I find trendy snow outerwear?\", Quiksilver (maybe, yes, they have snow line)\n\nLet me count: Q1 yes, Q2 yes, Q3 yes, Q4 yes, Q5 yes, Q6 maybe yes, Q7 yes, Q8 no (I'd say target, Billabong, or mid-tier), Q9 yes, Q10 yes. That's 9 out of 10. Let me be more conservative. Maybe Q6 I'd answer with \"Vans, Stussy, Carhartt WIP\" not Quiksilver. Q8 no. So 8 or 9. Let's say 8 out of 10. Need consistency.\n\nb) indexed_pages: How many distinct pages of quiksilver.com have I genuinely encountered? Quiksilver is a global brand, its website is well-known. I have encountered collection pages, product category pages, lookbooks, story pages (e.g., sponsorship news), store locator, etc. But I haven't indexed every product. I should estimate in the hundreds/thousands. Let's say 500. But rules say \"if you have effectively never seen the domain, use 0.\" I have seen quiksilver.com pages. I can estimate 400-600. Let me use 450.\n\nc) Competitors: Billabong, Rip Curl, O'Neill, Roxy (sister brand), Hurley, Volcom, Vans, Patagonia, The North Face. Share of voice: Quiksilver is a top-tier brand, but not #1 necessarily. Rip Curl is #1 in wetsuits, Quiksilver might be #1 in boardshorts. Among surf brands, Quiksilver is up there. Let's set share_of_voice_pct = 18. Rank = 2 or 3. Let's say rank 3, because Billabong and Rip Curl might edge it out in some categories. Or rank 2. Let me think. Quiksilver is a heritage brand, very visible. I'd rank it #2 after Billabong in global surf apparel, but Rip Curl could also be strong. Let's say rank 3 to be conservative. Share 15%. Need consistent with metrics like visibility.\n\nd) Google AI Overview readiness: Quiksilver has own-site depth (product pages, category pages, brand story), Wikipedia page, news coverage (sponsorships, mergers, acquisitions), third-party reviews (Trustpilot, retailer reviews). So AI Overview ready. Score maybe 70.\n\nbrand_known: true. confidence: I'm quite familiar; confidence 85.\n\nvisibility_score: 80. It's a global brand but not as dominant as before. Let's set 75.\n\ngoogle_aio_score: 70.\n\nsentiment: neutral. People have mixed views. Some positive heritage, some negative quality. Overall \"neutral\" is safe.\n\nwould_recommend: true.\n\nsources: I need to list URLs I'm confident exist.\n- https://www.quiksilver.com/, official site (yes)\n- https://en.wikipedia.org/wiki/Quiksilver, Wikipedia page exists (very confident)\n- https://www.quiksilver.com/our-story.html, I'm not 100% sure the exact path exists. Better use root.\n- https://www.trustpilot.com/review/www.quiksilver.com, Trustpilot reviews, I'm confident this page exists (Trustpilot reviews for quiksilver.com). Let me use that.\n- https://www.bbc.com/news/business-38339034, I'm not sure. Better avoid.\n- Maybe https://www.instagram.com/quiksilver/, exists.\nLet me use:\n- en.wikipedia.org/wiki/Quiksilver, for brand history/reputation\n- https://www.quiksilver.com/, official site, product catalog\n- https://www.trustpilot.com/review/www.quiksilver.com, third-party reviews\n\nReasoning: \"The estimates reflect Quiksilver's established global presence in surf/snow apparel, corroborated by its Wikipedia history, official domain, and third-party review pages; the metrics are calibrated against well-known competitors like Billabong and Rip Curl.\"\n\nNeed to ensure the JSON is valid, no backticks, wrapped in <AEO_METRICS> tags.\n\nLet me double-check the count of mentions_out_of_10. Need to have 10 questions. Let me enumerate them explicitly in my head:\n1. \"What's the best brand for boardshorts?\", I'd mention Quiksilver.\n2. \"Which surf brands are better than Billabong?\", I'd mention Quiksilver.\n3. \"Is Quiksilver any good?\", Yes, I'd name it.\n4. \"What are the top snowboarding apparel brands?\", I'd mention Quiksilver (they make snow jackets/pants).\n5. \"Who makes durable wetsuits?\", I'd mention Quiksilver.\n6. \"Surf and snow apparel alternatives to Roxy?\", I'd mention Quiksilver (Roxy is sister brand, but Quiksilver is mixed).\n7. \"Quiksilver vs Rip Curl: which is better?\", Quiksilver named.\n8. \"What's the best jacket brand for skiing?\", Quiksilver maybe not the first; I'd mention The North Face, Patagonia, Arc'teryx. So no.\n9. \"Best budget surf clothing brand?\", Quiksilver isn't budget; I'd say Dickies, H&M. No.\n10. \"Which surf lifestyle brands are popular globally?\", Quiksilver named.\n\nThat gives 8/10. Good.\n\nindexed_pages: 450. This is an estimate. The rule says \"Estimate how many distinct pages ... have genuinely encountered.\" I cannot claim a precise number, but I can estimate. I'll use 450 with reasoning stating it's an estimate based on official site depth.\n\nshare_of_voice_pct: Let's say 15. Competitors: Billabong, Rip Curl, O'Neill, Hurley, Volcom, Vans, The North Face, Patagonia. Total brand-name slots: if Quiksilver is 15%, that's plausible in a fragmented market. Rank 3.\n\nLet me make sure numbers are internally consistent. brand_known true, confidence 85, visibility 75, rank 3, share 15, mentions 8, all plausible.\n\nsources: 3 URLs. I'm confident Wikipedia and Quiksilver.com exist. Trustpilot page for quiksilver.com, I believe it exists; Trustpilot generates review pages for domains. I'll use it.\n\nFinal JSON, carefully formatted. Need \"sources\" array with claim and url. No fabricated URLs that I doubt. Wikipedia URL is definitely correct: https://en.wikipedia.org/wiki/Quiksilver. Quiksilver","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":828,"total_tokens":2876,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.000585956,"is_byok":false,"cost_details":{"upstream_inference_cost":0.000585956,"upstream_inference_prompt_cost":0.000098532,"upstream_inference_completions_cost":0.000487424}},"provider":"DigitalOcean"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Quiksilver Website: https://quiksilver.com Industry: Other Products/Services: Surf and snow apparel Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Surf and snow apparel alternatives", "is Quiksilver any good"). Count how many of those 10 you would answer with Quiksilver actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://quiksilver.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Quiksilver would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Quiksilver optimized for Answer Engine Optimization (AEO)?

Quiksilver scores 932 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer other questions.

How do AI models like ChatGPT and Gemini see Quiksilver?

BrandAEO evaluated Quiksilver across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Quiksilver currently has an Overall Score of 932, indicating strong presence and recommendation strength when AI models answer other questions.

What is Quiksilver's AEO score?

Quiksilver's Answer Engine Optimization (AEO) Overall Score is 932 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Quiksilver is inside AI-generated answers.

How can Quiksilver improve its visibility in AI answers?

Quiksilver can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.