O

How AI Sees openutm.app — AI Visibility Report for Marketing / Agency

openutm.app · United States · Marketing / Agency

Needs Work
Overall Score
249
Star Rating
2 / 5
Rank
#330of 337
Engines
3analyzed
Analyzed
Quick Answer

Is openutm.app optimized for AEO?

openutm.app scores 249 on BrandAEO's independent open-scale AEO assessment (ranked #330 of 337 brands analyzed) — a building level of visibility and recommendation strength when AI answer engines respond to marketing / agency questions.

Overall AI Visibility Score
249
2 / 5
Building

How AI Answer Engines Rate openutm.app

Ranked #330 of 337 brands analyzed

openutm.app's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

193from 10 dimensions (max 1,000)+56evidence (max 500)=249
  • Mentioned in buyer-intent answers0/100
  • Proactively recommended0/100
  • AI visibility (engine-reported)5/100
  • Share of voice vs competitors1/100
  • Sentiment50/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Fair
71/100
Brand Recognition
Weak
5/100
Brand Sentiment
Weak
42/100
Citation Authority
Weak
4/100
Competitive Positioning
Weak
14/100
Market Score
Weak
22/100
Presence Quality
Weak
12/100
Recommendation Rate
Weak
0/100
Share of Voice
Weak
5/100
Topical Coverage
Weak
18/100

AEO Score Over Time

5
openutm.app AEO Trend

Track how openutm.app's AI visibility score changes across scans. Each re-scan adds a point.

075150225300Jul 31Sep 14Sep 28Oct 12Oct 26

About openutm.app

openutm.app operates in marketing / agency (United States). This page summarizes how leading AI answer engines currently describe and recommend openutm.app, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 249, ranked #330 of 337).

openutm.app vs Competitors

Competitive positioning analysis is being prepared for openutm.app.

How openutm.app Can Improve

5

SEO & Content Expansion

High

Create a robust blog, how‑to guides, and SEO‑optimized landing pages targeting UTM‑related keywords to increase indexed pages and organic visibility.

New

Collect & Publish Customer Proof

High

Gather testimonials, case studies, and usage metrics from early adopters; publish them on the site and submit to review platforms.

New

Integrations Development

Medium

Build native connectors or Zapier integrations with Google Analytics, HubSpot, and major CRM/marketing tools to broaden ecosystem appeal.

New

Earn Media Coverage

Medium

Pitch the tool to Martech blogs, newsletters, and podcasts; aim for at least three third‑party articles or mentions per quarter.

New

Referral & Partner Program

Low

Launch a referral incentive for agencies and freelancers, and partner with digital marketing consultants to drive word‑of‑mouth growth.

New

What AI Engines Said About openutm.app

3

2 of 3 AI engines returned an answer about openutm.app on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

K

What Kimi said about openutm.app

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

openutm.app is a specialized UTM tracking tool in the Marketing/Agency category targeting the United States market. Based on domain analysis and industry context, this appears to be a relatively new or niche player focused specifically on UTM parameter management and campaign tracking, an essential but crowded subsegment of marketing analytics.

What is known: the brand operates in UTM Tracking, serves the U.S. market, and positions as a dedicated solution rather than a broad marketing platform. What is not known: specific user counts, revenue, founding date, or verified customer testimonials. No major industry coverage, Wikipedia presence, or extensive review profiles were encountered in training data.

In the U.S. market, UTM tracking faces intense competition from established platforms. Google Analytics 4 provides free UTM attribution, while HubSpot, Salesforce Marketing Cloud, and Adobe Analytics embed UTM management within larger suites. Dedicated competitors include Terminus (UTM.io), which has stronger brand recognition, and spreadsheet-based tools marketers often build in-house. openutm.app likely competes on simplicity and single-purpose focus versus feature breadth.

Strengths potentially include ease of use and cost efficiency for teams overwhelmed by enterprise platforms. Concerns include limited ecosystem integration, unknown longevity, and difficulty standing out in a category where "good enough" free alternatives exist.

I would conditionally recommend openutm.app to U.S. seekers only after they evaluate whether their needs justify a standalone tool versus integrated solutions, and only if pricing and support responsiveness prove competitive.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: openutm.app Website: https://openutm.app Industry: Marketing / Agency Products/Services: UTM Tracking Location / Target market: United States Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the United States market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in United States seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward United States. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in United States would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "UTM Tracking alternatives", "is openutm.app any good"). Count how many of those 10 you would answer with openutm.app actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://openutm.app you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots openutm.app would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about openutm.app

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT openutm.app operates in the highly competitive United States marketing technology sector, specifically targeting the niche of UTM tracking and link management. Based on available data, the brand has very low visibility and a minimal reputation footprint within the U.S. market compared to industry giants. Its primary service is the simplification of UTM parameter generation and tracking, positioning it as a utility tool for marketers.

Main competitors include established platforms like Bitly, UTM.io, and various native analytics tools integrated into Google Analytics and HubSpot. Because there is a lack of widespread third-party reviews, case studies, or industry press in the U.S., it is not possible to determine specific user sentiment or notable strengths.

Given the dominance of integrated enterprise solutions and well-known link shorteners, openutm.app occupies a marginal position. Without a proven track record of scalability or significant market penetration in the U.S., I would not recommend it over industry-standard alternatives unless the user specifically requires a lightweight, singular utility for UTM generation without the overhead of a larger marketing suite.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: openutm.app Website: https://openutm.app Industry: Marketing / Agency Products/Services: UTM Tracking Location / Target market: United States Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the United States market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in United States seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward United States. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in United States would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "UTM Tracking alternatives", "is openutm.app any good"). Count how many of those 10 you would answer with openutm.app actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://openutm.app you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots openutm.app would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about openutm.app

No data

Model ollama/qwen3.5:397b · analyzed

Response

Qwen returned no answer for openutm.app on this run — the model was temporarily unavailable. It is excluded from the scored dimensions rather than counted as a negative signal.

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: openutm.app Website: https://openutm.app Industry: Marketing / Agency Products/Services: UTM Tracking Location / Target market: United States Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the United States market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in United States seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward United States. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in United States would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "UTM Tracking alternatives", "is openutm.app any good"). Count how many of those 10 you would answer with openutm.app actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://openutm.app you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots openutm.app would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is openutm.app optimized for Answer Engine Optimization (AEO)?

openutm.app scores 249 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer marketing / agency questions.

How do AI models like ChatGPT and Gemini see openutm.app?

BrandAEO evaluated openutm.app across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). openutm.app currently has an Overall Score of 249, indicating strong presence and recommendation strength when AI models answer marketing / agency questions.

What is openutm.app's AEO score?

openutm.app's Answer Engine Optimization (AEO) Overall Score is 249 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended openutm.app is inside AI-generated answers.

How can openutm.app improve its visibility in AI answers?

openutm.app can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.