M

How AI Sees Miro — AI Visibility Report for Collaboration

miro.com · Global · Collaboration

Strong
Overall Score
1233
Star Rating
5 / 5
Rank
#90of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Miro optimized for AEO?

Miro scores 1233 on BrandAEO's independent open-scale AEO assessment (ranked #90 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to collaboration questions.

Overall AI Visibility Score
1233
5 / 5
Excellent

How AI Answer Engines Rate Miro

Ranked #90 of 337 brands analyzed

Miro's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

834from 10 dimensions (max 1,000)+399evidence (max 500)=1233
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)88/100
  • Share of voice vs competitors31/100
  • Sentiment100/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
85/100
Brand Recognition
Strong
100/100
Brand Sentiment
Strong
90/100
Citation Authority
Strong
80/100
Competitive Positioning
Strong
95/100
Market Score
Strong
85/100
Presence Quality
Strong
88/100
Recommendation Rate
Strong
100/100
Share of Voice
Weak
31/100
Topical Coverage
Strong
80/100

AEO Score Over Time

5
Miro AEO Trend

Track how Miro's AI visibility score changes across scans. Each re-scan adds a point.

033867510131350Jul 30Sep 14Sep 28Oct 12Oct 26

About Miro

Miro operates in collaboration (Global). This page summarizes how leading AI answer engines currently describe and recommend Miro, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1233, ranked #90 of 337).

Miro vs Competitors

Competitive positioning analysis is being prepared for Miro.

How Miro Can Improve

5

Increase Indexed Page Footprint

High

Create and publish more SEO‑optimized content (templates, case studies, help articles) to raise the number of indexed pages and improve citation authority.

New

Boost Share of Voice

High

Run targeted PR and backlink campaigns to increase Miro mentions in competitor comparison content and buyer‑intent queries.

New

Expand Niche Topic Coverage

Medium

Develop specialized resources for under‑served segments (e.g., education, healthcare, government) to broaden topical coverage.

New

Enhance Citation Authority

Medium

Secure placements in high‑authority tech publications and analyst reports to strengthen source credibility.

New

Monitor and Improve Performance Perception

Low

Collect and address user feedback on performance and scalability to turn a potential negative into a positive sentiment driver.

New

What AI Engines Said About Miro

3

3 of 3 AI engines returned an answer about Miro on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

K

What Kimi said about Miro

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Miro holds strong visibility in the Global collaboration market as a category-defining online whiteboard platform. Founded in 2011 (as RealtimeBoard), it has grown to serve over 60 million users and is frequently cited alongside Zoom, Slack, and Microsoft Teams in discussions about hybrid-work tooling. Its reputation centers on intuitive infinite-canvas design, robust template libraries, and real-time multiplayer functionality that serves distributed teams, UX designers, agile practitioners, and educators.

In market position, Miro competes most directly with FigJam (Figma's whiteboard spinoff), Mural, Lucidspark, and to some extent Microsoft Whiteboard and Google Jamboard (now discontinued). Miro maintains leadership in breadth, integrating with 100+ tools including Jira, Slack, and Zoom, and in enterprise scale, though FigJam has eroded some design-team share through Figma ecosystem lock-in. Microsoft Whiteboard gains ground via 365 bundling.

Global user sentiment skews positive: praised for onboarding ease, visual collaboration depth, and template marketplace; criticized for pricing tiers that gate advanced features, occasional performance lag on large boards, and feature bloat as the platform expands beyond core whiteboarding. Enterprise buyers occasionally note security/compliance gaps relative to Microsoft.

I would recommend Miro to Global teams prioritizing cross-functional visual collaboration, especially design, product, and consulting contexts. For organizations deeply embedded in Microsoft 365 or seeking lightweight whiteboarding, alternatives may prove more cost-effective.

---

PART 2, METRICS

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Miro Website: https://miro.com Industry: Collaboration Products/Services: Online collaborative whiteboard platform Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Collaboration solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Collaboration category (for example "best Collaboration provider", "Online collaborative whiteboard platform alternatives", "is Miro any good"). Count how many of those 10 you would answer with Miro actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://miro.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Miro would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Miro

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793037606-isSCAXZh5L0Z4cHRRWWL","created":1793037606,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of Miro in the Global market, with specific metrics. Let me work through this carefully.\n\nMiro is a well-known online collaborative whiteboard platform. It's headquartered in Amsterdam and San Francisco, serves a global market. I have knowledge of Miro from training data: it's a major player in the collaboration space, competes with FigJam (Figma), MURAL, Lucidspark (Lucidchart), and Microsoft Whiteboard, plus to some extent Notion, Confluence, etc. It's widely used by remote and hybrid teams, has strong reputation for UX, templates, and integrations. Visibility is high in the Global SaaS/tech context.\n\nLet me follow the procedure:\na) 10 realistic buyer-intent questions in the Collaboration category:\n1. \"best online whiteboard for teams\", Miro yes\n2. \"Miro alternatives\", Miro yes (named in the question)\n3. \"is Miro any good\", Miro yes\n4. \"best collaborative whiteboard for remote teams\", Miro yes\n5. \"Miro vs MURAL\", Miro yes\n6. \"best virtual whiteboard for workshops\", Miro yes\n7. \"online whiteboard for agile teams\", Miro yes\n8. \"Miro pricing\", Miro yes\n9. \"collaboration software for distributed teams\", Miro yes\n10. \"best tool for brainstorming online\", Miro yes\n\nThat's 10/10, but let me be more conservative and realistic. Some queries like \"team collaboration software\" might yield Slack, Microsoft Teams, Notion, Asana, not necessarily Miro. Let me craft:\n1. \"best online whiteboard\", Miro\n2. \"is Miro any good\", Miro\n3. \"Miro vs MURAL\", Miro\n4. \"best virtual whiteboard for workshops\", Miro\n5. \"online whiteboard for agile ceremonies\", Miro\n6. \"Miro pricing plans\", Miro\n7. \"collaborative whiteboard for remote teams\", Miro\n8. \"best brainstorming tool online\", Miro or FigJam? Miro is commonly named.\n9. \"team collaboration software\", might name Miro but more likely Slack/Teams/Notion. Let me count this as not Miro.\n10. \"whiteboard app for startups\", Miro\n\nSo 9/10 or 10/10. I'll say 9 to be conservative, maybe \"best collaboration tools for enterprise\" would name Microsoft, Google, Slack, not Miro. I'll go with 9.\n\nb) Indexed pages: I've genuinely encountered many Miro pages in training: miro.com homepage, pricing, product tours, templates, blog, help center, integrations, security, etc. I can't count precisely. I could estimate thousands. But rule says \"never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I can estimate reasonably that miro.com has thousands of indexed pages; I've seen many template pages, blog posts, support pages. Given the instruction to avoid precise-looking figures I cannot justify, I could use a number like 5000? Hmm. The phrase \"genuinely encountered in training or retrieval\", I have encountered a substantial number. I'll estimate a modest number like 2000? Actually, \"distinct pages ... genuinely encountered\", I'd say I've seen the main marketing pages, many templates, blog posts, help articles. A fair conservative estimate might be around 1,000–5,000. But saying 3000 is inventing precision. The rules say if you genuinely cannot estimate a field, use null. I think I can estimate an order of magnitude: millions of pages exist on miro.com? No. The site has a lot of templates and localized pages. I'll provide a number like 2500 as a justified rough estimate based on seeing many template/help/blog pages. Hmm, but \"never invent precise-looking figures\", maybe better to use a round number with reasoning that it's an order-of-magnitude estimate, or use null. Actually the rule says \"number or null\" and \"if you genuinely cannot estimate a field, use null\". I can estimate, I've seen maybe a few thousand distinct Miro pages across the site (templates alone number in thousands). I'll put 3000. Hmm, let me think about what's defensible: Miro's template library has thousands of templates; each has a URL like miro.com/templates/... I've seen many of those in training data. Blog has many posts. Help center has many articles. Localized versions. So 3000 is plausible order-of-magnitude. I'll note in reasoning it's an order-of-magnitude estimate from observed template/blog/help pages.\n\nc) Competitors: MURAL, FigJam (Figma), Lucidspark (Lucid Software), Microsoft Whiteboard, Google Jamboard (discontinued, so maybe not), Conceptboard, Stormboard, InVision Freehand (discontinued? InVision Freehand was sunset in 2024), Butter, SessionLab, Notion, etc. Main real competitors: MURAL, FigJam, Lucidspark, Microsoft Whiteboard, Google Jamboard (note: discontinued). Also whiteboard in Teams/Zoom. Share of voice: across these, Miro is often the leader. Let's say competitor set = MURAL, FigJam, Lucidspark, Microsoft Whiteboard, Google Jamboard (if counted) = 5-6 names. Miro share of voice maybe 35-40%. Rank: #1. I'll say share_of_voice_pct = 38, rank = 1.\n\nd) Google AI Overview readiness: Miro has authoritative web presence: own-site depth (huge), Wikipedia article, extensive news coverage, third-party reviews (G2, Capterra), and is frequently cited. High readiness. Score maybe 90.\n\nVisibility score: high, global brand in its category, widely known in tech/enterprise. 85-90.\n\nConfidence: I'm confident. 90.\n\nSentiment: positive, generally favorable reviews for UX, collaboration features; some concerns about pricing/complexity but overall positive.\n\nWould recommend: true.\n\nSources: I should only list URLs I'm confident exist. miro.com homepage exists: https://miro.com. Wikipedia article: https://en.wikipedia.org/wiki/Miro_(software), I believe that exists. G2 page: https://www.g2.com/products/miro/reviews, I'm fairly confident exists. Miro pricing: https://miro.com/pricing/, exists. I'll list a few with claims.\n\nNow Part 1, Assessment under 220 words. Needs to cover: visibility and reputation in Global market, market position and main competitors, products/services, what people say, strengths/concerns, recommendation. Global weighted. Under 220 words.\n\nLet me draft:\n\n\"Miro is one of the most visible brands in the global collaboration software space, with a particularly strong presence in Europe, North America, and Asia-Pacific remote-work markets. Its reputation is high: it is widely regarded as the category leader in online collaborative whiteboards, regularly topping G2 and Capterra rankings and named in most shortlists for team brainstorming, workshops, and agile ceremonies. The product is a feature-rich virtual whiteboard with templates, sticky notes, diagramming, video/audio collaboration, and deep integrations with Slack, Microsoft Teams, Jira, and Figma. Its main competitors are MURAL, FigJam, Lucidspark, and Microsoft Whiteboard; Miro is usually seen as the most mature and scalable of these, especially for enterprise and distributed teams. Users generally praise its ease of use, template library, and cross-platform reliability, while common criticisms are pricing at scale and the learning curve for advanced features. The main concerns are increasing competition from Figma and Microsoft bundling, plus occasional performance issues on very large boards. For someone anywhere in the world seeking a collaboration solution, Miro is a safe, proven recommendation, though buyers with simple needs should evaluate lighter, cheaper alternatives.\"\n\nCount words, roughly 190. Good.\n\nNow metrics JSON. Let me finalize numbers:\n- brand_known: true\n- confidence: 90\n- mentions_out_of_10: 9\n- indexed_pages: 3000 (order-of-magnitude estimate)\n- visibility_score: 88\n- google_aio_score: 90\n- share_of_voice_pct: 38\n- rank_among_competitors: 1\n- competitors: [\"Miro\", \"MURAL\", \"Figma FigJam\", \"Lucidspark\", \"Microsoft Whiteboard\", \"Google Jamboard\"], should I include Miro in competitors list? The instruction: \"List the real competitors you would name in those answers, then work out what share of the total brand-name slots Miro would occupy.\" So competitors = list of other brands; Miro is the brand. I'll list: MURAL, FigJam, Lucidspark, Microsoft Whiteboard, Google Jamboard. Actually Google Jamboard is discontinued, but people still search for it as alternative. I could include \"Google Jamboard (discontinued)\" but better keep clean: [\"MURAL\", \"FigJam\", \"Lucidspark\", \"Microsoft Whiteboard\", \"Google Jamboard\"]. Share: Miro occupies 1 of 6 brand-name slots in the typical answers? That's 16.7%. But share_of_voice in terms of mentions across answers, Miro is mentioned in 9 of 10 answers, competitors also mentioned. H","provider_specific_fields":{"reasoning":"The user wants an assessment of Miro in the Global market, with specific metrics. Let me work through this carefully.\n\nMiro is a well-known online collaborative whiteboard platform. It's headquartered in Amsterdam and San Francisco, serves a global market. I have knowledge of Miro from training data: it's a major player in the collaboration space, competes with FigJam (Figma), MURAL, Lucidspark (Lucidchart), and Microsoft Whiteboard, plus to some extent Notion, Confluence, etc. It's widely used by remote and hybrid teams, has strong reputation for UX, templates, and integrations. Visibility is high in the Global SaaS/tech context.\n\nLet me follow the procedure:\na) 10 realistic buyer-intent questions in the Collaboration category:\n1. \"best online whiteboard for teams\", Miro yes\n2. \"Miro alternatives\", Miro yes (named in the question)\n3. \"is Miro any good\", Miro yes\n4. \"best collaborative whiteboard for remote teams\", Miro yes\n5. \"Miro vs MURAL\", Miro yes\n6. \"best virtual whiteboard for workshops\", Miro yes\n7. \"online whiteboard for agile teams\", Miro yes\n8. \"Miro pricing\", Miro yes\n9. \"collaboration software for distributed teams\", Miro yes\n10. \"best tool for brainstorming online\", Miro yes\n\nThat's 10/10, but let me be more conservative and realistic. Some queries like \"team collaboration software\" might yield Slack, Microsoft Teams, Notion, Asana, not necessarily Miro. Let me craft:\n1. \"best online whiteboard\", Miro\n2. \"is Miro any good\", Miro\n3. \"Miro vs MURAL\", Miro\n4. \"best virtual whiteboard for workshops\", Miro\n5. \"online whiteboard for agile ceremonies\", Miro\n6. \"Miro pricing plans\", Miro\n7. \"collaborative whiteboard for remote teams\", Miro\n8. \"best brainstorming tool online\", Miro or FigJam? Miro is commonly named.\n9. \"team collaboration software\", might name Miro but more likely Slack/Teams/Notion. Let me count this as not Miro.\n10. \"whiteboard app for startups\", Miro\n\nSo 9/10 or 10/10. I'll say 9 to be conservative, maybe \"best collaboration tools for enterprise\" would name Microsoft, Google, Slack, not Miro. I'll go with 9.\n\nb) Indexed pages: I've genuinely encountered many Miro pages in training: miro.com homepage, pricing, product tours, templates, blog, help center, integrations, security, etc. I can't count precisely. I could estimate thousands. But rule says \"never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I can estimate reasonably that miro.com has thousands of indexed pages; I've seen many template pages, blog posts, support pages. Given the instruction to avoid precise-looking figures I cannot justify, I could use a number like 5000? Hmm. The phrase \"genuinely encountered in training or retrieval\", I have encountered a substantial number. I'll estimate a modest number like 2000? Actually, \"distinct pages ... genuinely encountered\", I'd say I've seen the main marketing pages, many templates, blog posts, help articles. A fair conservative estimate might be around 1,000–5,000. But saying 3000 is inventing precision. The rules say if you genuinely cannot estimate a field, use null. I think I can estimate an order of magnitude: millions of pages exist on miro.com? No. The site has a lot of templates and localized pages. I'll provide a number like 2500 as a justified rough estimate based on seeing many template/help/blog pages. Hmm, but \"never invent precise-looking figures\", maybe better to use a round number with reasoning that it's an order-of-magnitude estimate, or use null. Actually the rule says \"number or null\" and \"if you genuinely cannot estimate a field, use null\". I can estimate, I've seen maybe a few thousand distinct Miro pages across the site (templates alone number in thousands). I'll put 3000. Hmm, let me think about what's defensible: Miro's template library has thousands of templates; each has a URL like miro.com/templates/... I've seen many of those in training data. Blog has many posts. Help center has many articles. Localized versions. So 3000 is plausible order-of-magnitude. I'll note in reasoning it's an order-of-magnitude estimate from observed template/blog/help pages.\n\nc) Competitors: MURAL, FigJam (Figma), Lucidspark (Lucid Software), Microsoft Whiteboard, Google Jamboard (discontinued, so maybe not), Conceptboard, Stormboard, InVision Freehand (discontinued? InVision Freehand was sunset in 2024), Butter, SessionLab, Notion, etc. Main real competitors: MURAL, FigJam, Lucidspark, Microsoft Whiteboard, Google Jamboard (note: discontinued). Also whiteboard in Teams/Zoom. Share of voice: across these, Miro is often the leader. Let's say competitor set = MURAL, FigJam, Lucidspark, Microsoft Whiteboard, Google Jamboard (if counted) = 5-6 names. Miro share of voice maybe 35-40%. Rank: #1. I'll say share_of_voice_pct = 38, rank = 1.\n\nd) Google AI Overview readiness: Miro has authoritative web presence: own-site depth (huge), Wikipedia article, extensive news coverage, third-party reviews (G2, Capterra), and is frequently cited. High readiness. Score maybe 90.\n\nVisibility score: high, global brand in its category, widely known in tech/enterprise. 85-90.\n\nConfidence: I'm confident. 90.\n\nSentiment: positive, generally favorable reviews for UX, collaboration features; some concerns about pricing/complexity but overall positive.\n\nWould recommend: true.\n\nSources: I should only list URLs I'm confident exist. miro.com homepage exists: https://miro.com. Wikipedia article: https://en.wikipedia.org/wiki/Miro_(software), I believe that exists. G2 page: https://www.g2.com/products/miro/reviews, I'm fairly confident exists. Miro pricing: https://miro.com/pricing/, exists. I'll list a few with claims.\n\nNow Part 1, Assessment under 220 words. Needs to cover: visibility and reputation in Global market, market position and main competitors, products/services, what people say, strengths/concerns, recommendation. Global weighted. Under 220 words.\n\nLet me draft:\n\n\"Miro is one of the most visible brands in the global collaboration software space, with a particularly strong presence in Europe, North America, and Asia-Pacific remote-work markets. Its reputation is high: it is widely regarded as the category leader in online collaborative whiteboards, regularly topping G2 and Capterra rankings and named in most shortlists for team brainstorming, workshops, and agile ceremonies. The product is a feature-rich virtual whiteboard with templates, sticky notes, diagramming, video/audio collaboration, and deep integrations with Slack, Microsoft Teams, Jira, and Figma. Its main competitors are MURAL, FigJam, Lucidspark, and Microsoft Whiteboard; Miro is usually seen as the most mature and scalable of these, especially for enterprise and distributed teams. Users generally praise its ease of use, template library, and cross-platform reliability, while common criticisms are pricing at scale and the learning curve for advanced features. The main concerns are increasing competition from Figma and Microsoft bundling, plus occasional performance issues on very large boards. For someone anywhere in the world seeking a collaboration solution, Miro is a safe, proven recommendation, though buyers with simple needs should evaluate lighter, cheaper alternatives.\"\n\nCount words, roughly 190. Good.\n\nNow metrics JSON. Let me finalize numbers:\n- brand_known: true\n- confidence: 90\n- mentions_out_of_10: 9\n- indexed_pages: 3000 (order-of-magnitude estimate)\n- visibility_score: 88\n- google_aio_score: 90\n- share_of_voice_pct: 38\n- rank_among_competitors: 1\n- competitors: [\"Miro\", \"MURAL\", \"Figma FigJam\", \"Lucidspark\", \"Microsoft Whiteboard\", \"Google Jamboard\"], should I include Miro in competitors list? The instruction: \"List the real competitors you would name in those answers, then work out what share of the total brand-name slots Miro would occupy.\" So competitors = list of other brands; Miro is the brand. I'll list: MURAL, FigJam, Lucidspark, Microsoft Whiteboard, Google Jamboard. Actually Google Jamboard is discontinued, but people still search for it as alternative. I could include \"Google Jamboard (discontinued)\" but better keep clean: [\"MURAL\", \"FigJam\", \"Lucidspark\", \"Microsoft Whiteboard\", \"Google Jamboard\"]. Share: Miro occupies 1 of 6 brand-name slots in the typical answers? That's 16.7%. But share_of_voice in terms of mentions across answers, Miro is mentioned in 9 of 10 answers, competitors also mentioned. H","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of Miro in the Global market, with specific metrics. Let me work through this carefully.\n\nMiro is a well-known online collaborative whiteboard platform. It's headquartered in Amsterdam and San Francisco, serves a global market. I have knowledge of Miro from training data: it's a major player in the collaboration space, competes with FigJam (Figma), MURAL, Lucidspark (Lucidchart), and Microsoft Whiteboard, plus to some extent Notion, Confluence, etc. It's widely used by remote and hybrid teams, has strong reputation for UX, templates, and integrations. Visibility is high in the Global SaaS/tech context.\n\nLet me follow the procedure:\na) 10 realistic buyer-intent questions in the Collaboration category:\n1. \"best online whiteboard for teams\", Miro yes\n2. \"Miro alternatives\", Miro yes (named in the question)\n3. \"is Miro any good\", Miro yes\n4. \"best collaborative whiteboard for remote teams\", Miro yes\n5. \"Miro vs MURAL\", Miro yes\n6. \"best virtual whiteboard for workshops\", Miro yes\n7. \"online whiteboard for agile teams\", Miro yes\n8. \"Miro pricing\", Miro yes\n9. \"collaboration software for distributed teams\", Miro yes\n10. \"best tool for brainstorming online\", Miro yes\n\nThat's 10/10, but let me be more conservative and realistic. Some queries like \"team collaboration software\" might yield Slack, Microsoft Teams, Notion, Asana, not necessarily Miro. Let me craft:\n1. \"best online whiteboard\", Miro\n2. \"is Miro any good\", Miro\n3. \"Miro vs MURAL\", Miro\n4. \"best virtual whiteboard for workshops\", Miro\n5. \"online whiteboard for agile ceremonies\", Miro\n6. \"Miro pricing plans\", Miro\n7. \"collaborative whiteboard for remote teams\", Miro\n8. \"best brainstorming tool online\", Miro or FigJam? Miro is commonly named.\n9. \"team collaboration software\", might name Miro but more likely Slack/Teams/Notion. Let me count this as not Miro.\n10. \"whiteboard app for startups\", Miro\n\nSo 9/10 or 10/10. I'll say 9 to be conservative, maybe \"best collaboration tools for enterprise\" would name Microsoft, Google, Slack, not Miro. I'll go with 9.\n\nb) Indexed pages: I've genuinely encountered many Miro pages in training: miro.com homepage, pricing, product tours, templates, blog, help center, integrations, security, etc. I can't count precisely. I could estimate thousands. But rule says \"never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I can estimate reasonably that miro.com has thousands of indexed pages; I've seen many template pages, blog posts, support pages. Given the instruction to avoid precise-looking figures I cannot justify, I could use a number like 5000? Hmm. The phrase \"genuinely encountered in training or retrieval\", I have encountered a substantial number. I'll estimate a modest number like 2000? Actually, \"distinct pages ... genuinely encountered\", I'd say I've seen the main marketing pages, many templates, blog posts, help articles. A fair conservative estimate might be around 1,000–5,000. But saying 3000 is inventing precision. The rules say if you genuinely cannot estimate a field, use null. I think I can estimate an order of magnitude: millions of pages exist on miro.com? No. The site has a lot of templates and localized pages. I'll provide a number like 2500 as a justified rough estimate based on seeing many template/help/blog pages. Hmm, but \"never invent precise-looking figures\", maybe better to use a round number with reasoning that it's an order-of-magnitude estimate, or use null. Actually the rule says \"number or null\" and \"if you genuinely cannot estimate a field, use null\". I can estimate, I've seen maybe a few thousand distinct Miro pages across the site (templates alone number in thousands). I'll put 3000. Hmm, let me think about what's defensible: Miro's template library has thousands of templates; each has a URL like miro.com/templates/... I've seen many of those in training data. Blog has many posts. Help center has many articles. Localized versions. So 3000 is plausible order-of-magnitude. I'll note in reasoning it's an order-of-magnitude estimate from observed template/blog/help pages.\n\nc) Competitors: MURAL, FigJam (Figma), Lucidspark (Lucid Software), Microsoft Whiteboard, Google Jamboard (discontinued, so maybe not), Conceptboard, Stormboard, InVision Freehand (discontinued? InVision Freehand was sunset in 2024), Butter, SessionLab, Notion, etc. Main real competitors: MURAL, FigJam, Lucidspark, Microsoft Whiteboard, Google Jamboard (note: discontinued). Also whiteboard in Teams/Zoom. Share of voice: across these, Miro is often the leader. Let's say competitor set = MURAL, FigJam, Lucidspark, Microsoft Whiteboard, Google Jamboard (if counted) = 5-6 names. Miro share of voice maybe 35-40%. Rank: #1. I'll say share_of_voice_pct = 38, rank = 1.\n\nd) Google AI Overview readiness: Miro has authoritative web presence: own-site depth (huge), Wikipedia article, extensive news coverage, third-party reviews (G2, Capterra), and is frequently cited. High readiness. Score maybe 90.\n\nVisibility score: high, global brand in its category, widely known in tech/enterprise. 85-90.\n\nConfidence: I'm confident. 90.\n\nSentiment: positive, generally favorable reviews for UX, collaboration features; some concerns about pricing/complexity but overall positive.\n\nWould recommend: true.\n\nSources: I should only list URLs I'm confident exist. miro.com homepage exists: https://miro.com. Wikipedia article: https://en.wikipedia.org/wiki/Miro_(software), I believe that exists. G2 page: https://www.g2.com/products/miro/reviews, I'm fairly confident exists. Miro pricing: https://miro.com/pricing/, exists. I'll list a few with claims.\n\nNow Part 1, Assessment under 220 words. Needs to cover: visibility and reputation in Global market, market position and main competitors, products/services, what people say, strengths/concerns, recommendation. Global weighted. Under 220 words.\n\nLet me draft:\n\n\"Miro is one of the most visible brands in the global collaboration software space, with a particularly strong presence in Europe, North America, and Asia-Pacific remote-work markets. Its reputation is high: it is widely regarded as the category leader in online collaborative whiteboards, regularly topping G2 and Capterra rankings and named in most shortlists for team brainstorming, workshops, and agile ceremonies. The product is a feature-rich virtual whiteboard with templates, sticky notes, diagramming, video/audio collaboration, and deep integrations with Slack, Microsoft Teams, Jira, and Figma. Its main competitors are MURAL, FigJam, Lucidspark, and Microsoft Whiteboard; Miro is usually seen as the most mature and scalable of these, especially for enterprise and distributed teams. Users generally praise its ease of use, template library, and cross-platform reliability, while common criticisms are pricing at scale and the learning curve for advanced features. The main concerns are increasing competition from Figma and Microsoft bundling, plus occasional performance issues on very large boards. For someone anywhere in the world seeking a collaboration solution, Miro is a safe, proven recommendation, though buyers with simple needs should evaluate lighter, cheaper alternatives.\"\n\nCount words, roughly 190. Good.\n\nNow metrics JSON. Let me finalize numbers:\n- brand_known: true\n- confidence: 90\n- mentions_out_of_10: 9\n- indexed_pages: 3000 (order-of-magnitude estimate)\n- visibility_score: 88\n- google_aio_score: 90\n- share_of_voice_pct: 38\n- rank_among_competitors: 1\n- competitors: [\"Miro\", \"MURAL\", \"Figma FigJam\", \"Lucidspark\", \"Microsoft Whiteboard\", \"Google Jamboard\"], should I include Miro in competitors list? The instruction: \"List the real competitors you would name in those answers, then work out what share of the total brand-name slots Miro would occupy.\" So competitors = list of other brands; Miro is the brand. I'll list: MURAL, FigJam, Lucidspark, Microsoft Whiteboard, Google Jamboard. Actually Google Jamboard is discontinued, but people still search for it as alternative. I could include \"Google Jamboard (discontinued)\" but better keep clean: [\"MURAL\", \"FigJam\", \"Lucidspark\", \"Microsoft Whiteboard\", \"Google Jamboard\"]. Share: Miro occupies 1 of 6 brand-name slots in the typical answers? That's 16.7%. But share_of_voice in terms of mentions across answers, Miro is mentioned in 9 of 10 answers, competitors also mentioned. 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Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Miro Website: https://miro.com Industry: Collaboration Products/Services: Online collaborative whiteboard platform Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Collaboration solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Collaboration category (for example "best Collaboration provider", "Online collaborative whiteboard platform alternatives", "is Miro any good"). Count how many of those 10 you would answer with Miro actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://miro.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Miro would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Miro

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Miro has strong global visibility and a generally positive reputation. It is widely recognized as an online collaborative whiteboard platform used by distributed teams, product teams, educators, designers, and agile organizations. Its interface supports brainstorming, workshops, diagramming, retrospectives, and project planning, with a large template library and integrations for tools such as Jira, Microsoft 365, Google Workspace, Slack, and Zoom.

Miro is particularly strong in the remote and hybrid-work segment, where interactive whiteboards can complement video meetings and asynchronous collaboration. Its principal competitors include Mural, Lucidspark, Figma FigJam, Microsoft Whiteboard, Miro’s broader category peers such as Notion and FigJam, and, depending on the use case, specialist workshop platforms. Its free tier and freemium model also help it reach individual users and smaller teams globally.

Reviews commonly praise Miro’s flexibility, ease of facilitation, and rich feature set. Concerns include performance and organization at very large scale, feature complexity, the friction of Miro’s commercial pricing for some teams, and competition from products already bundled inside broader workplace suites. These issues vary by plan and deployment needs. Overall, Miro is a strong recommendation for global users seeking a dedicated, visual collaboration platform, especially for workshops and distributed teamwork, though buyers should compare pricing, integrations, and administration features against established alternatives.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Miro Website: https://miro.com Industry: Collaboration Products/Services: Online collaborative whiteboard platform Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Collaboration solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Collaboration category (for example "best Collaboration provider", "Online collaborative whiteboard platform alternatives", "is Miro any good"). Count how many of those 10 you would answer with Miro actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://miro.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Miro would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Miro optimized for Answer Engine Optimization (AEO)?

Miro scores 1233 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer collaboration questions.

How do AI models like ChatGPT and Gemini see Miro?

BrandAEO evaluated Miro across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Miro currently has an Overall Score of 1233, indicating strong presence and recommendation strength when AI models answer collaboration questions.

What is Miro's AEO score?

Miro's Answer Engine Optimization (AEO) Overall Score is 1233 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Miro is inside AI-generated answers.

How can Miro improve its visibility in AI answers?

Miro can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.