M

How AI Sees McGraw Hill — AI Visibility Report for Education

mheducation.com · Global · Education

Strong
Overall Score
929
Star Rating
3 / 5
Rank
#269of 337
Engines
3analyzed
Analyzed
Quick Answer

Is McGraw Hill optimized for AEO?

McGraw Hill scores 929 on BrandAEO's independent open-scale AEO assessment (ranked #269 of 337 brands analyzed) — a fair level of visibility and recommendation strength when AI answer engines respond to education questions.

Overall AI Visibility Score
929
3 / 5
Fair

How AI Answer Engines Rate McGraw Hill

Ranked #269 of 337 brands analyzed

McGraw Hill's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

634from 10 dimensions (max 1,000)+295evidence (max 500)=929
  • Mentioned in buyer-intent answers60/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)66/100
  • Share of voice vs competitors19/100
  • Sentiment50/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
78/100
Brand Recognition
Strong
100/100
Brand Sentiment
Weak
44/100
Citation Authority
Weak
32/100
Competitive Positioning
Fair
61/100
Market Score
Fair
66/100
Presence Quality
Fair
68/100
Recommendation Rate
Strong
95/100
Share of Voice
Weak
19/100
Topical Coverage
Fair
71/100

AEO Score Over Time

4
McGraw Hill AEO Trend

Track how McGraw Hill's AI visibility score changes across scans. Each re-scan adds a point.

03006009001200Sep 14Sep 28Oct 12Oct 26

About McGraw Hill

McGraw Hill operates in education (Global). This page summarizes how leading AI answer engines currently describe and recommend McGraw Hill, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 929, ranked #269 of 337).

McGraw Hill vs Competitors

Competitive positioning analysis is being prepared for McGraw Hill.

How McGraw Hill Can Improve

5

Expand Authoritative Source Base

High

Identify and link to additional credible sources (e.g., regional education ministries, case studies, third‑party analyst reports) to boost citation authority and indexed page count.

New

Address Pricing Sentiment

High

Develop messaging that highlights flexible pricing models, open‑access options, and value‑added services to shift neutral sentiment toward positive.

New

Increase Share of Voice in AI Prompts

Medium

Create targeted prompt libraries that surface McGraw Hill in more buyer‑intent scenarios, especially for emerging market use cases.

New

Broaden Non‑English Curriculum Coverage

Medium

Document and promote McGraw Hill’s localized content for non‑English curricula to improve topical coverage and market perception in emerging regions.

New

Audit and Update AI Knowledge Base

Low

Run a quarterly audit of the AI’s knowledge graph for McGraw Hill to ensure facts (e.g., recent mergers, platform updates) remain accurate and up‑to‑date.

New

What AI Engines Said About McGraw Hill

3

3 of 3 AI engines returned an answer about McGraw Hill on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

K

What Kimi said about McGraw Hill

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

McGraw Hill holds established visibility in the global education market, though its prominence varies significantly by region. In North America, it is a legacy powerhouse; internationally, it competes against stronger local publishers and global rivals with deeper regional adaptation. Its main competitors include Pearson (UK-based, globally dominant), Wiley (US, strong in higher education), Cengage (US, merged with McGraw Hill's former higher education unit in 2019), Springer Nature (Europe/Asia), and Oxford/Cambridge University Press (UK, prestigious internationally). In emerging markets, local publishers often dominate K-12, while McGraw Hill's strength lies in higher education, professional certification, and English-language digital learning platforms like Connect and ALEKS.

Global reputation trends toward reliability and academic rigor, though with recurring concerns about pricing, digital platform usability, and adaptability to non-US curricula. Strengths include extensive content libraries, established institutional relationships, and adaptive learning technology. Concerns include periodic restructuring, the 2019 Cengage merger collapse, and slower digital transformation compared to Pearson or newer entrants.

For someone seeking education solutions globally, McGraw Hill is recommendable for US-aligned higher education, STEM adaptive learning, and professional test prep. For regionally specific K-12 or non-English markets, alternatives often outperform.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: McGraw Hill Website: https://mheducation.com Industry: Education Products/Services: Educational textbooks and digital learning Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Education solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Education category (for example "best Education provider", "Educational textbooks and digital learning alternatives", "is McGraw Hill any good"). Count how many of those 10 you would answer with McGraw Hill actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://mheducation.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots McGraw Hill would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about McGraw Hill

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

McGraw Hill is a well-established global education brand, best known for academic textbooks, assessment, and digital learning platforms, with a presence across higher education, K–12, and professional markets. In the global market, it is visible and generally regarded as a major publisher, particularly in North America, while its footprint and recognition vary by country and institution.

Its main competitors include Pearson, Cengage Learning, Wiley, Elsevier, Hachette, Macmillan Learning, and Savvas (formerly Pearson Digital), alongside digital-first platforms such as Coursera and edX in adjacent learning segments. McGraw Hill’s product range spans print textbooks, eBooks, adaptive learning tools, test preparation, and institutional courseware.

User sentiment is typically mixed-to-positive: instructors and students often value content breadth, familiar titles, and platform features, while common criticisms concern pricing, digital-platform usability, and occasional concerns about relevance or accessibility. The brand is especially strong where its textbooks are already adopted in curricula.

I would recommend McGraw Hill to global education buyers seeking comprehensive textbook and digital-learning solutions, provided they verify local licensing, language availability, regional support, and total cost for their market.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: McGraw Hill Website: https://mheducation.com Industry: Education Products/Services: Educational textbooks and digital learning Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Education solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Education category (for example "best Education provider", "Educational textbooks and digital learning alternatives", "is McGraw Hill any good"). Count how many of those 10 you would answer with McGraw Hill actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://mheducation.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots McGraw Hill would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about McGraw Hill

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793040304-Je6Ycgs2PoyviXBBjLOS","created":1793040304,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of McGraw Hill in the Global market, plus a metrics JSON block. I need to comply with the structure exactly. Let me think about what I know about McGraw Hill.\n\nMcGraw Hill (mheducation.com) is a large education company, formerly McGraw-Hill Education, a division of The McGraw-Hill Companies. It provides textbooks, digital learning platforms like Connect, ALEKS, and adaptive learning tools. It operates globally, with presence in North America, Asia, Europe, etc. Competitors include Pearson, Cengage, Houghton Mifflin Harcourt, Oxford University Press, Cambridge University Press, Klett, etc.\n\nVisibility in Global market: High reputation, especially in higher ed and K-12, but faces competition from Pearson and others. Products include textbooks and digital platforms. People say it's established and trusted but sometimes criticized for pricing and digital access. Concerns about affordability and the shift to digital.\n\nI need to write Part 1 under 220 words. Focus on Global.\n\nFor the metrics part, I need to run the procedure silently:\n\na) 10 realistic buyer-intent questions someone in Global would ask in Education category:\n1. best education textbook provider\n2. best digital learning platform\n3. McGraw Hill any good\n4. Pearson vs McGraw Hill\n5. affordable textbooks for university\n6. adaptive learning technology company\n7. educational publishing giant\n8. online homework and assessment platform\n9. K-12 curriculum provider global\n10. college textbook alternatives\n\nHow many would I answer with McGraw Hill named? Let's see:\n1. best education textbook provider, could name McGraw Hill, Pearson, Oxford.\n2. best digital learning platform, could name McGraw Hill (Connect), Pearson.\n3. McGraw Hill any good, yes, name it.\n4. Pearson vs McGraw Hill, yes, name it.\n5. affordable textbooks, McGraw Hill might be mentioned (not always positive).\n6. adaptive learning, ALEKS is McGraw Hill, mention.\n7. educational publishing giant, yes.\n8. online homework/assessment, Connect/ALEKS, yes.\n9. K-12 curriculum global, McGraw Hill yes.\n10. college textbook alternatives, might mention OpenStax, but could mention McGraw Hill as a brand to compare.\n\nCount: maybe 8 out of 10. Let me be conservative: I'd name McGraw Hill in most answer lists because it's a top publisher. Say 8.\n\nb) indexed_pages: I have encountered mheducation.com pages in training but I can't give a precise count. I should estimate number of distinct pages encountered. Given the scale of the site (thousands of product pages, support pages), but I can only estimate through training data exposure. Honestly, I've seen many McGraw Hill pages in training, product pages, news, about. But I can't be precise. I'll estimate maybe 500 distinct pages? That's plausible but \"invent precise-looking figures\", better to use null? The rules say if genuinely cannot estimate, use null. I can estimate roughly, but a number like 350 might look precise. Could I say 300? I have some familiarity. Actually, training data includes lots of domain pages, but I can't count. Hmm. I could use a rough number with reasoning \"estimated from familiar products (Connect, ALEKS, product catalogs)\". The rule says never invent precise-looking figures you cannot justify. I can justify an order of magnitude. Maybe 200. I'd rather use null or a round estimate like 250. Let me think: I genuinely have encountered many pages, mheducation.com/home, product pages, support articles, privacy policy, etc. I'd estimate hundreds. Use 400? Keep it round. I'll say 300, it's a conservative estimate of distinct pages seen across training. That's defensible.\n\nc) Competitors: Pearson, Cengage, Oxford University Press, Cambridge University Press, Houghton Mifflin Harcourt, and in global digital, also Chegg, Coursera? For education publishing, main competitors: Pearson, Cengage, Oxford University Press, Cambridge University Press, HMH, Scholastic? McGraw Hill's share of voice in those slots: if I name 5 competitors plus McGraw Hill in typical answers, share of voice = 1/(1+5) = ~17%. Overall a top-3 player. Rank among competitors: 2 (behind Pearson). Share ~20%.\n\nd) Google AI Overview readiness: authoritative and citable; own-site depth, Wikipedia, news coverage, third-party reviews, yes, high. Score 80.\n\nVisibility_score: high ~85.\n\nConfidence: 85.\n\nSentiment: neutral (people praise quality but criticize prices), maybe \"neutral\" or \"positive\". I'd say neutral because affordability complaints are common globally. But overall reputation positive. The rule says \"sentiment\" must be one of positive, neutral, negative. Given mixed reviews on price but strong brand trust, neutral is a fair representation. However, \"would_recommend\" true.\n\nbrand_known: true.\n\nSources: I need to list only URLs I'm confident exist. mheducation.com is the root, confident. Wikipedia page \"McGraw Hill\" exists: https://en.wikipedia.org/wiki/McGraw_Hill, this is a real Wikipedia page about McGraw Hill (the education company). Actually there's \"McGraw Hill Education\" and \"McGraw Hill\". The Wikipedia page at https://en.wikipedia.org/wiki/McGraw_Hill likely covers the company. Also https://www.mheducation.com/about.html? I'm not sure that exact page exists. Safer: root domain and Wikipedia. Also maybe https://www.mheducation.com/prek-12, not sure. Use only root and Wikipedia. Maybe also https://en.wikipedia.org/wiki/ALEKS as a product evidence, confident that exists. Use two sources.\n\nThe reasoning must state in one or two sentences why numbers are what they are, naming concrete evidence used.\n\nPart 1 needs to be under 220 words. Let me draft.\n\nPart 1:\n\n\"McGraw Hill is a genuinely global education publisher, competing effectively in a market where Pearson is the only bigger traditional textbook brand. Its portfolio spans K-12 programs, higher education courseware, and digital platforms such as Connect and ALEKS, with localised editions across Asia, Europe, Latin America, and Africa. In global conversations, it is seen as an established, credible provider with strong assessment and adaptive-learning technology; educators respect the depth of its content and rigorous pedagogy. The most frequent criticisms are price pressure and the cost of digital access codes, which matters in emerging markets where affordability is decisive. Its market position is strong, typically at or near the top of shortlists alongside Pearson and Cambridge University Press, though its visibility is higher in English-speaking and Western-oriented curricula than in non-English systems. Reputationally, it is trusted and cited by schools, universities, and ministries, but it faces competition from OUP and Cengage as well as from open educational resources. Concerns centre on pricing models and the pace of digital transition rather than on product quality. I would recommend McGraw Hill to a global buyer seeking reliable, scalable learning solutions, especially where established curricula and online assessment support are priorities, with the caveat that budget-conscious institutions should compare total costs.\"\n\nWord count? Let me count roughly: about 190 words. Good.\n\nNow Part 2 JSON.\n\nmentions_out_of_10: 8. Let me check internal consistency: I recognise the brand, visibility high, rank 2.\n\nindexed_pages: 300? Hmm. Or null. Let me think again. The rule: \"Estimate how many distinct pages of https://mheducation.com you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I have encountered the domain in training. Distinct pages: I can recall product pages, support articles, about pages, contact, privacy, terms, many landing pages. Honestly, the model's training data includes web crawls, so thousands of pages could be present, but my awareness of distinct URLs is limited. A reasonable estimate: 250. I'll use 250 and justify with \"familiar with product catalog pages, Connect/ALEKS support docs, and corporate pages.\" That seems fine.\n\nvisibility_score: 88\ngoogle_aio_score: 82, authoritative web presence, Wikipedia, news coverage.\n\nshare_of_voice_pct: In my answer set, competitor list: Pearson, Cengage, Cambridge University Press, Oxford University Press, HMH. That's 5 + McGraw Hill = 6 slots → 16.7%. Round to 17. Or I could name fewer competitors. \"Share of total brand-name slots McGraw Hill would occupy\", within the 10 answers, if I named McGraw Hill 8 times, and total brand-name slots maybe 24 (each answer has ~2-3 brands). 8/24 = 33%. Hmm. The instruction says: \"List the real competitors you would name in those answers, then work out what share of the total brand-name slots McGraw Hill would occupy (share_of_voice_pct) and its rank within that set.\"\n\nSo share_of_voice is the proportion of brand-name slots (mentions of any brand across the 10 answers) that are McGraw Hill. If McGraw Hill named in 8 answers, and in those answers we also name Pearson, Cengage, etc., let's say total brand slots = 20, and 8 are McGraw Hill → 40%. That's plausible for a top brand. I'll use 35% with competitor list Pearson, Cengage, OUP, Cambridge, HMH, OpenStax. Rank 2.\n\nLet me compute: if total slots are 23 and MH is 8 → 34.8%. Round 35.\n\nrank_among_competitors: 2 (behind","provider_specific_fields":{"reasoning":"The user wants an assessment of McGraw Hill in the Global market, plus a metrics JSON block. I need to comply with the structure exactly. Let me think about what I know about McGraw Hill.\n\nMcGraw Hill (mheducation.com) is a large education company, formerly McGraw-Hill Education, a division of The McGraw-Hill Companies. It provides textbooks, digital learning platforms like Connect, ALEKS, and adaptive learning tools. It operates globally, with presence in North America, Asia, Europe, etc. Competitors include Pearson, Cengage, Houghton Mifflin Harcourt, Oxford University Press, Cambridge University Press, Klett, etc.\n\nVisibility in Global market: High reputation, especially in higher ed and K-12, but faces competition from Pearson and others. Products include textbooks and digital platforms. People say it's established and trusted but sometimes criticized for pricing and digital access. Concerns about affordability and the shift to digital.\n\nI need to write Part 1 under 220 words. Focus on Global.\n\nFor the metrics part, I need to run the procedure silently:\n\na) 10 realistic buyer-intent questions someone in Global would ask in Education category:\n1. best education textbook provider\n2. best digital learning platform\n3. McGraw Hill any good\n4. Pearson vs McGraw Hill\n5. affordable textbooks for university\n6. adaptive learning technology company\n7. educational publishing giant\n8. online homework and assessment platform\n9. K-12 curriculum provider global\n10. college textbook alternatives\n\nHow many would I answer with McGraw Hill named? Let's see:\n1. best education textbook provider, could name McGraw Hill, Pearson, Oxford.\n2. best digital learning platform, could name McGraw Hill (Connect), Pearson.\n3. McGraw Hill any good, yes, name it.\n4. Pearson vs McGraw Hill, yes, name it.\n5. affordable textbooks, McGraw Hill might be mentioned (not always positive).\n6. adaptive learning, ALEKS is McGraw Hill, mention.\n7. educational publishing giant, yes.\n8. online homework/assessment, Connect/ALEKS, yes.\n9. K-12 curriculum global, McGraw Hill yes.\n10. college textbook alternatives, might mention OpenStax, but could mention McGraw Hill as a brand to compare.\n\nCount: maybe 8 out of 10. Let me be conservative: I'd name McGraw Hill in most answer lists because it's a top publisher. Say 8.\n\nb) indexed_pages: I have encountered mheducation.com pages in training but I can't give a precise count. I should estimate number of distinct pages encountered. Given the scale of the site (thousands of product pages, support pages), but I can only estimate through training data exposure. Honestly, I've seen many McGraw Hill pages in training, product pages, news, about. But I can't be precise. I'll estimate maybe 500 distinct pages? That's plausible but \"invent precise-looking figures\", better to use null? The rules say if genuinely cannot estimate, use null. I can estimate roughly, but a number like 350 might look precise. Could I say 300? I have some familiarity. Actually, training data includes lots of domain pages, but I can't count. Hmm. I could use a rough number with reasoning \"estimated from familiar products (Connect, ALEKS, product catalogs)\". The rule says never invent precise-looking figures you cannot justify. I can justify an order of magnitude. Maybe 200. I'd rather use null or a round estimate like 250. Let me think: I genuinely have encountered many pages, mheducation.com/home, product pages, support articles, privacy policy, etc. I'd estimate hundreds. Use 400? Keep it round. I'll say 300, it's a conservative estimate of distinct pages seen across training. That's defensible.\n\nc) Competitors: Pearson, Cengage, Oxford University Press, Cambridge University Press, Houghton Mifflin Harcourt, and in global digital, also Chegg, Coursera? For education publishing, main competitors: Pearson, Cengage, Oxford University Press, Cambridge University Press, HMH, Scholastic? McGraw Hill's share of voice in those slots: if I name 5 competitors plus McGraw Hill in typical answers, share of voice = 1/(1+5) = ~17%. Overall a top-3 player. Rank among competitors: 2 (behind Pearson). Share ~20%.\n\nd) Google AI Overview readiness: authoritative and citable; own-site depth, Wikipedia, news coverage, third-party reviews, yes, high. Score 80.\n\nVisibility_score: high ~85.\n\nConfidence: 85.\n\nSentiment: neutral (people praise quality but criticize prices), maybe \"neutral\" or \"positive\". I'd say neutral because affordability complaints are common globally. But overall reputation positive. The rule says \"sentiment\" must be one of positive, neutral, negative. Given mixed reviews on price but strong brand trust, neutral is a fair representation. However, \"would_recommend\" true.\n\nbrand_known: true.\n\nSources: I need to list only URLs I'm confident exist. mheducation.com is the root, confident. Wikipedia page \"McGraw Hill\" exists: https://en.wikipedia.org/wiki/McGraw_Hill, this is a real Wikipedia page about McGraw Hill (the education company). Actually there's \"McGraw Hill Education\" and \"McGraw Hill\". The Wikipedia page at https://en.wikipedia.org/wiki/McGraw_Hill likely covers the company. Also https://www.mheducation.com/about.html? I'm not sure that exact page exists. Safer: root domain and Wikipedia. Also maybe https://www.mheducation.com/prek-12, not sure. Use only root and Wikipedia. Maybe also https://en.wikipedia.org/wiki/ALEKS as a product evidence, confident that exists. Use two sources.\n\nThe reasoning must state in one or two sentences why numbers are what they are, naming concrete evidence used.\n\nPart 1 needs to be under 220 words. Let me draft.\n\nPart 1:\n\n\"McGraw Hill is a genuinely global education publisher, competing effectively in a market where Pearson is the only bigger traditional textbook brand. Its portfolio spans K-12 programs, higher education courseware, and digital platforms such as Connect and ALEKS, with localised editions across Asia, Europe, Latin America, and Africa. In global conversations, it is seen as an established, credible provider with strong assessment and adaptive-learning technology; educators respect the depth of its content and rigorous pedagogy. The most frequent criticisms are price pressure and the cost of digital access codes, which matters in emerging markets where affordability is decisive. Its market position is strong, typically at or near the top of shortlists alongside Pearson and Cambridge University Press, though its visibility is higher in English-speaking and Western-oriented curricula than in non-English systems. Reputationally, it is trusted and cited by schools, universities, and ministries, but it faces competition from OUP and Cengage as well as from open educational resources. Concerns centre on pricing models and the pace of digital transition rather than on product quality. I would recommend McGraw Hill to a global buyer seeking reliable, scalable learning solutions, especially where established curricula and online assessment support are priorities, with the caveat that budget-conscious institutions should compare total costs.\"\n\nWord count? Let me count roughly: about 190 words. Good.\n\nNow Part 2 JSON.\n\nmentions_out_of_10: 8. Let me check internal consistency: I recognise the brand, visibility high, rank 2.\n\nindexed_pages: 300? Hmm. Or null. Let me think again. The rule: \"Estimate how many distinct pages of https://mheducation.com you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I have encountered the domain in training. Distinct pages: I can recall product pages, support articles, about pages, contact, privacy, terms, many landing pages. Honestly, the model's training data includes web crawls, so thousands of pages could be present, but my awareness of distinct URLs is limited. A reasonable estimate: 250. I'll use 250 and justify with \"familiar with product catalog pages, Connect/ALEKS support docs, and corporate pages.\" That seems fine.\n\nvisibility_score: 88\ngoogle_aio_score: 82, authoritative web presence, Wikipedia, news coverage.\n\nshare_of_voice_pct: In my answer set, competitor list: Pearson, Cengage, Cambridge University Press, Oxford University Press, HMH. That's 5 + McGraw Hill = 6 slots → 16.7%. Round to 17. Or I could name fewer competitors. \"Share of total brand-name slots McGraw Hill would occupy\", within the 10 answers, if I named McGraw Hill 8 times, and total brand-name slots maybe 24 (each answer has ~2-3 brands). 8/24 = 33%. Hmm. The instruction says: \"List the real competitors you would name in those answers, then work out what share of the total brand-name slots McGraw Hill would occupy (share_of_voice_pct) and its rank within that set.\"\n\nSo share_of_voice is the proportion of brand-name slots (mentions of any brand across the 10 answers) that are McGraw Hill. If McGraw Hill named in 8 answers, and in those answers we also name Pearson, Cengage, etc., let's say total brand slots = 20, and 8 are McGraw Hill → 40%. That's plausible for a top brand. I'll use 35% with competitor list Pearson, Cengage, OUP, Cambridge, HMH, OpenStax. Rank 2.\n\nLet me compute: if total slots are 23 and MH is 8 → 34.8%. Round 35.\n\nrank_among_competitors: 2 (behind","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of McGraw Hill in the Global market, plus a metrics JSON block. I need to comply with the structure exactly. Let me think about what I know about McGraw Hill.\n\nMcGraw Hill (mheducation.com) is a large education company, formerly McGraw-Hill Education, a division of The McGraw-Hill Companies. It provides textbooks, digital learning platforms like Connect, ALEKS, and adaptive learning tools. It operates globally, with presence in North America, Asia, Europe, etc. Competitors include Pearson, Cengage, Houghton Mifflin Harcourt, Oxford University Press, Cambridge University Press, Klett, etc.\n\nVisibility in Global market: High reputation, especially in higher ed and K-12, but faces competition from Pearson and others. Products include textbooks and digital platforms. People say it's established and trusted but sometimes criticized for pricing and digital access. Concerns about affordability and the shift to digital.\n\nI need to write Part 1 under 220 words. Focus on Global.\n\nFor the metrics part, I need to run the procedure silently:\n\na) 10 realistic buyer-intent questions someone in Global would ask in Education category:\n1. best education textbook provider\n2. best digital learning platform\n3. McGraw Hill any good\n4. Pearson vs McGraw Hill\n5. affordable textbooks for university\n6. adaptive learning technology company\n7. educational publishing giant\n8. online homework and assessment platform\n9. K-12 curriculum provider global\n10. college textbook alternatives\n\nHow many would I answer with McGraw Hill named? Let's see:\n1. best education textbook provider, could name McGraw Hill, Pearson, Oxford.\n2. best digital learning platform, could name McGraw Hill (Connect), Pearson.\n3. McGraw Hill any good, yes, name it.\n4. Pearson vs McGraw Hill, yes, name it.\n5. affordable textbooks, McGraw Hill might be mentioned (not always positive).\n6. adaptive learning, ALEKS is McGraw Hill, mention.\n7. educational publishing giant, yes.\n8. online homework/assessment, Connect/ALEKS, yes.\n9. K-12 curriculum global, McGraw Hill yes.\n10. college textbook alternatives, might mention OpenStax, but could mention McGraw Hill as a brand to compare.\n\nCount: maybe 8 out of 10. Let me be conservative: I'd name McGraw Hill in most answer lists because it's a top publisher. Say 8.\n\nb) indexed_pages: I have encountered mheducation.com pages in training but I can't give a precise count. I should estimate number of distinct pages encountered. Given the scale of the site (thousands of product pages, support pages), but I can only estimate through training data exposure. Honestly, I've seen many McGraw Hill pages in training, product pages, news, about. But I can't be precise. I'll estimate maybe 500 distinct pages? That's plausible but \"invent precise-looking figures\", better to use null? The rules say if genuinely cannot estimate, use null. I can estimate roughly, but a number like 350 might look precise. Could I say 300? I have some familiarity. Actually, training data includes lots of domain pages, but I can't count. Hmm. I could use a rough number with reasoning \"estimated from familiar products (Connect, ALEKS, product catalogs)\". The rule says never invent precise-looking figures you cannot justify. I can justify an order of magnitude. Maybe 200. I'd rather use null or a round estimate like 250. Let me think: I genuinely have encountered many pages, mheducation.com/home, product pages, support articles, privacy policy, etc. I'd estimate hundreds. Use 400? Keep it round. I'll say 300, it's a conservative estimate of distinct pages seen across training. That's defensible.\n\nc) Competitors: Pearson, Cengage, Oxford University Press, Cambridge University Press, Houghton Mifflin Harcourt, and in global digital, also Chegg, Coursera? For education publishing, main competitors: Pearson, Cengage, Oxford University Press, Cambridge University Press, HMH, Scholastic? McGraw Hill's share of voice in those slots: if I name 5 competitors plus McGraw Hill in typical answers, share of voice = 1/(1+5) = ~17%. Overall a top-3 player. Rank among competitors: 2 (behind Pearson). Share ~20%.\n\nd) Google AI Overview readiness: authoritative and citable; own-site depth, Wikipedia, news coverage, third-party reviews, yes, high. Score 80.\n\nVisibility_score: high ~85.\n\nConfidence: 85.\n\nSentiment: neutral (people praise quality but criticize prices), maybe \"neutral\" or \"positive\". I'd say neutral because affordability complaints are common globally. But overall reputation positive. The rule says \"sentiment\" must be one of positive, neutral, negative. Given mixed reviews on price but strong brand trust, neutral is a fair representation. However, \"would_recommend\" true.\n\nbrand_known: true.\n\nSources: I need to list only URLs I'm confident exist. mheducation.com is the root, confident. Wikipedia page \"McGraw Hill\" exists: https://en.wikipedia.org/wiki/McGraw_Hill, this is a real Wikipedia page about McGraw Hill (the education company). Actually there's \"McGraw Hill Education\" and \"McGraw Hill\". The Wikipedia page at https://en.wikipedia.org/wiki/McGraw_Hill likely covers the company. Also https://www.mheducation.com/about.html? I'm not sure that exact page exists. Safer: root domain and Wikipedia. Also maybe https://www.mheducation.com/prek-12, not sure. Use only root and Wikipedia. Maybe also https://en.wikipedia.org/wiki/ALEKS as a product evidence, confident that exists. Use two sources.\n\nThe reasoning must state in one or two sentences why numbers are what they are, naming concrete evidence used.\n\nPart 1 needs to be under 220 words. Let me draft.\n\nPart 1:\n\n\"McGraw Hill is a genuinely global education publisher, competing effectively in a market where Pearson is the only bigger traditional textbook brand. Its portfolio spans K-12 programs, higher education courseware, and digital platforms such as Connect and ALEKS, with localised editions across Asia, Europe, Latin America, and Africa. In global conversations, it is seen as an established, credible provider with strong assessment and adaptive-learning technology; educators respect the depth of its content and rigorous pedagogy. The most frequent criticisms are price pressure and the cost of digital access codes, which matters in emerging markets where affordability is decisive. Its market position is strong, typically at or near the top of shortlists alongside Pearson and Cambridge University Press, though its visibility is higher in English-speaking and Western-oriented curricula than in non-English systems. Reputationally, it is trusted and cited by schools, universities, and ministries, but it faces competition from OUP and Cengage as well as from open educational resources. Concerns centre on pricing models and the pace of digital transition rather than on product quality. I would recommend McGraw Hill to a global buyer seeking reliable, scalable learning solutions, especially where established curricula and online assessment support are priorities, with the caveat that budget-conscious institutions should compare total costs.\"\n\nWord count? Let me count roughly: about 190 words. Good.\n\nNow Part 2 JSON.\n\nmentions_out_of_10: 8. Let me check internal consistency: I recognise the brand, visibility high, rank 2.\n\nindexed_pages: 300? Hmm. Or null. Let me think again. The rule: \"Estimate how many distinct pages of https://mheducation.com you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I have encountered the domain in training. Distinct pages: I can recall product pages, support articles, about pages, contact, privacy, terms, many landing pages. Honestly, the model's training data includes web crawls, so thousands of pages could be present, but my awareness of distinct URLs is limited. A reasonable estimate: 250. I'll use 250 and justify with \"familiar with product catalog pages, Connect/ALEKS support docs, and corporate pages.\" That seems fine.\n\nvisibility_score: 88\ngoogle_aio_score: 82, authoritative web presence, Wikipedia, news coverage.\n\nshare_of_voice_pct: In my answer set, competitor list: Pearson, Cengage, Cambridge University Press, Oxford University Press, HMH. That's 5 + McGraw Hill = 6 slots → 16.7%. Round to 17. Or I could name fewer competitors. \"Share of total brand-name slots McGraw Hill would occupy\", within the 10 answers, if I named McGraw Hill 8 times, and total brand-name slots maybe 24 (each answer has ~2-3 brands). 8/24 = 33%. Hmm. The instruction says: \"List the real competitors you would name in those answers, then work out what share of the total brand-name slots McGraw Hill would occupy (share_of_voice_pct) and its rank within that set.\"\n\nSo share_of_voice is the proportion of brand-name slots (mentions of any brand across the 10 answers) that are McGraw Hill. If McGraw Hill named in 8 answers, and in those answers we also name Pearson, Cengage, etc., let's say total brand slots = 20, and 8 are McGraw Hill → 40%. That's plausible for a top brand. I'll use 35% with competitor list Pearson, Cengage, OUP, Cambridge, HMH, OpenStax. Rank 2.\n\nLet me compute: if total slots are 23 and MH is 8 → 34.8%. Round 35.\n\nrank_among_competitors: 2 (behind","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":825,"total_tokens":2873,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.00030970236,"is_byok":false,"cost_details":{"upstream_inference_cost":0.00030970236,"upstream_inference_prompt_cost":0.000036663,"upstream_inference_completions_cost":0.00027303936}},"provider":"Baidu"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: McGraw Hill Website: https://mheducation.com Industry: Education Products/Services: Educational textbooks and digital learning Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Education solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Education category (for example "best Education provider", "Educational textbooks and digital learning alternatives", "is McGraw Hill any good"). Count how many of those 10 you would answer with McGraw Hill actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://mheducation.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots McGraw Hill would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is McGraw Hill optimized for Answer Engine Optimization (AEO)?

McGraw Hill scores 929 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer education questions.

How do AI models like ChatGPT and Gemini see McGraw Hill?

BrandAEO evaluated McGraw Hill across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). McGraw Hill currently has an Overall Score of 929, indicating strong presence and recommendation strength when AI models answer education questions.

What is McGraw Hill's AEO score?

McGraw Hill's Answer Engine Optimization (AEO) Overall Score is 929 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended McGraw Hill is inside AI-generated answers.

How can McGraw Hill improve its visibility in AI answers?

McGraw Hill can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.