L

How AI Sees Loom — AI Visibility Report for Communication

loom.com · Global · Communication

Strong
Overall Score
1251
Star Rating
5 / 5
Rank
#76of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Loom optimized for AEO?

Loom scores 1251 on BrandAEO's independent open-scale AEO assessment (ranked #76 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to communication questions.

Overall AI Visibility Score
1251
5 / 5
Excellent

How AI Answer Engines Rate Loom

Ranked #76 of 337 brands analyzed

Loom's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

852from 10 dimensions (max 1,000)+399evidence (max 500)=1251
  • Mentioned in buyer-intent answers77/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)87/100
  • Share of voice vs competitors35/100
  • Sentiment100/100

Evidence = numbers the 3/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
90/100
Brand Recognition
Strong
92/100
Brand Sentiment
Strong
85/100
Citation Authority
Strong
82/100
Competitive Positioning
Strong
87/100
Market Score
Strong
88/100
Presence Quality
Strong
80/100
Recommendation Rate
Strong
95/100
Share of Voice
Strong
78/100
Topical Coverage
Strong
75/100

AEO Score Over Time

5
Loom AEO Trend

Track how Loom's AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Jul 30Sep 14Sep 28Oct 12Oct 26

About Loom

Loom operates in communication (Global). This page summarizes how leading AI answer engines currently describe and recommend Loom, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1251, ranked #76 of 337).

Loom vs Competitors

Competitive positioning analysis is being prepared for Loom.

How Loom Can Improve

5

Expand Global Pricing Tiers

High

Introduce more granular pricing plans for SMBs and emerging markets to address cost concerns post‑Acquisition.

New

Enhance Offline Capabilities

Medium

Develop offline recording and later sync features to improve usability in low‑bandwidth regions.

New

Broaden Editing Suite

Medium

Add advanced trimming, transitions, and branding tools to compete with dedicated video editors.

New

Strengthen Thought‑Leadership Content

Low

Publish case studies and whitepapers showing Loom’s impact beyond async video (e.g., training, onboarding).

New

Increase Citation Authority

Low

Secure more third‑party analyst coverage and backlinks from reputable tech publications to boost SEO authority.

New

What AI Engines Said About Loom

3

3 of 3 AI engines returned an answer about Loom on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What Gemma said about Loom

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Loom holds a dominant position in the global communication market as a pioneer of asynchronous video messaging. By allowing users to record their screen, camera, and microphone simultaneously, it solves the friction of scheduling live meetings and the ambiguity of long emails. Globally, it is highly visible and widely regarded as the industry standard for async video, though it faces increasing competition from integrated suites like Microsoft Teams and Zoom, as well as niche players like Vidyard and CloudApp.

Market sentiment is generally positive, with users praising its ease of use, instant sharing capabilities, and efficiency in remote-first environments. Some concerns exist regarding pricing tiers for small teams and the potential for "async fatigue" if overused. Loom's strength lies in its seamless browser extension and intuitive interface. For anyone in the global market seeking to reduce meeting load and improve clarity in digital communication, Loom is highly recommended as a primary solution for asynchronous workflows.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Loom Website: https://loom.com Industry: Communication Products/Services: Async video messaging for work Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Communication solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Communication category (for example "best Communication provider", "Async video messaging for work alternatives", "is Loom any good"). Count how many of those 10 you would answer with Loom actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://loom.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Loom would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Loom

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Loom has strong global visibility as a leading async video messaging platform, particularly among remote and hybrid teams, sales professionals, customer-success teams, educators, and content creators. Its core product lets users record and share videos, screen recordings, and camera clips through links, reducing the need for prolonged meetings. Loom also offers complementary tools such as recording, editing, transcription, captions, and integrations with common workplace applications.

The brand is generally associated with convenience, quick communication, and asynchronous collaboration. Common praise centers on ease of use, time savings, clearer explanations, and polished recordings. Concerns include dependence on the internet, limits and pricing of premium features, occasional performance or transcription issues, and the perception that video links are not always a substitute for live discussion. Privacy, data handling, and how recordings can be accessed after sharing are relevant considerations in regulated or security-conscious markets.

Its main competitors include Zoom, Microsoft Teams, Google Meet, Slack, Vimeo, Descript, Riverside, Wistia, and specialized collaboration or video-creation platforms. Loom is not primarily a live-meeting competitor; it competes more directly with async video, screen-recording, and lightweight video-creation tools. For a global buyer seeking communication solutions, I would recommend Loom when asynchronous video messaging is the primary need, while comparing pricing, feature limits, integrations, and privacy requirements against alternatives. Its global reach and established reputation make it a credible choice, especially for distributed teams.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Loom Website: https://loom.com Industry: Communication Products/Services: Async video messaging for work Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Communication solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Communication category (for example "best Communication provider", "Async video messaging for work alternatives", "is Loom any good"). Count how many of those 10 you would answer with Loom actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://loom.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Loom would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Loom

Model ollama/glm-5.3-flash · analyzed

Response

The task: assess Loom (async video messaging) in the global market, then provide metrics JSON.

I know Loom well: founded 2015 (originally OpenTree Education/YC S15, pivoted to Loom), acquired by Atlassian in 2023 for ~$975M. Products: Loom screen recorder, async video messaging, Chrome extension, desktop/mobile apps, AI features (Loom AI, auto summaries, transcripts). Competitors: Vidyard, Vimeo Record, Microsoft Clipchamp, Zoom Clips, Screencastify, CloudApp (now Zight), Tella, ScreenPal, BombBomb (for sales async video), Loom alternatives include Camtasia for recording but that's more production. Main async video messaging competitors: Vidyard, Loom vs Zoom Clips, Clipchamp, Vimeo Record, Zight (CloudApp), Tella, Supercut maybe. Also Screen Studio (Mac, more polished recording), OBS for recording generally.

Loom has strong recognition globally; freemium model drove widespread adoption especially post-COVID remote work. Wikipedia page exists (Loom (video)), I believe en.wikipedia.org/wiki/Loom_(video) exists. News coverage: TechCrunch, The Verge on Atlassian acquisition. G2/Capterra reviews strong (~4.7 stars on G2).

Assessment Part 1: under 220 words prose. Cover visibility, reputation, market position, competitors, products, sentiment, strengths/concerns, recommendation.

Part 2 metrics: brand_known: true confidence: high, ~90 mentions_out_of_10: Loom is often the default answer for async video messaging; for "best Communication provider" broadly, less so. Maybe 7/10 for async video questions; but the 10 questions include broader communication category questions. Realistically I'd name Loom in ~7 of 10 buyer-intent questions in this category. Let's say 7. indexed_pages: I've encountered loom.com many pages: homepage, pricing, features, Chrome extension, business, education, use cases; also help.loom.com, loom.com/blog. Estimate ~40 distinct pages? Be conservative: 30. visibility_score: high, ~85 globally. google_aio_score: Loom has Wikipedia, major news coverage, strong reviews, AIO readiness high ~85. share_of_voice_pct: competitors list: Vidyard, Zoom Clips, Clipchamp, Vimeo Record, Zight, Tella, Screencastify, BombBomb. Loom typically top or near top share in async video mentions. If ~7 of 10 answer slots include Loom and each answer names ~3-4 brands, Loom share maybe 25-30%. Say 30, rank 1 or 2. Loom is usually the first-named for async video. Rank 1? Vidyard competes in sales-adjacent contexts. I'd put rank 1 with 30% share... maybe rank among competitors = 1. competitors list: ["Vidyard", "Zoom Clips", "Microsoft Clipchamp", "Vimeo Record (Vimeo)", "Zight", "Tella", "Screencastify", "BombBomb"] sentiment: positive would_recommend: true sources: confident URLs: https://www.loom.com (exists), https://en.wikipedia.org/wiki/Loom_(video), I believe this exists; there is a Wikipedia article "Loom (video)". Yes, reasonably confident. https://www.g2.com/products/loom/reviews, exists. https://www.atlassian.com/company/news/press-releases/atlassian-acquires-loom, Atlassian press release about acquisition exists probably. Safer: https://www.atlassian.com/blog/announcements/atlassian-acquires-loom? Not certain of exact path. Use https://loom.com/pricing (exists? Loom pricing page exists at loom.com/pricing). I'll include homepage, Wikipedia, G2 reviews, maybe https://www.loom.com/pricing.

Keep sources minimal and safe: homepage, Wikipedia Loom (video), G2. Those exact pages: G2 product URL is https://www.g2.com/products/loom/reviews, I'm fairly confident.

Reasoning field: one-two sentences with concrete evidence.

Word count Part 1 < 220 words. Write concise.PART 1, ASSESSMENT

Loom is one of the most recognisable brands in async video messaging globally, with strong visibility across North America, Europe, Australia, and increasingly Asia-Pacific. Founded in 2015 and acquired by Atlassian in 2023 for roughly $975 million, it benefits from substantial brand equity, enterprise-grade integration (Slack, Notion, Jira, Gmail), and a freemium model that drove adoption during the remote-work shift.

Its core product is frictionless screen and camera recording that turns video into shareable, searchable async messages, now augmented by AI features such as auto-titles, summaries, and transcripts. Loom is widely regarded as the category default for workplace async video, competing with Vidyard (stronger in sales use cases), Zoom Clips, Microsoft Clipchamp, Vimeo Record, Zight, and Tella.

Global sentiment is broadly positive: reviews on G2 and Capterra typically rate it around 4.7/5, with users praising ease of use, sharing workflows, and time savings. Common concerns include pricing changes after the Atlassian acquisition, limits on free-tier videos, and occasional demand for more advanced editing than it offers.

For someone globally seeking Communication solutions, particularly async video messaging for remote or hybrid teams, Loom would be my default recommendation, though buyers needing heavy sales analytics or advanced video production should also evaluate Vidyard or dedicated editing tools.

PART 2, METRICS

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Loom Website: https://loom.com Industry: Communication Products/Services: Async video messaging for work Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Communication solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Communication category (for example "best Communication provider", "Async video messaging for work alternatives", "is Loom any good"). Count how many of those 10 you would answer with Loom actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://loom.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Loom would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Loom optimized for Answer Engine Optimization (AEO)?

Loom scores 1251 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer communication questions.

How do AI models like ChatGPT and Gemini see Loom?

BrandAEO evaluated Loom across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Loom currently has an Overall Score of 1251, indicating strong presence and recommendation strength when AI models answer communication questions.

What is Loom's AEO score?

Loom's Answer Engine Optimization (AEO) Overall Score is 1251 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Loom is inside AI-generated answers.

How can Loom improve its visibility in AI answers?

Loom can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.