J

How AI Sees John Deere — AI Visibility Report for Other

deere.com · Global · Other

Strong
Overall Score
1294
Star Rating
5 / 5
Rank
#40of 337
Engines
3analyzed
Analyzed
Quick Answer

Is John Deere optimized for AEO?

John Deere scores 1294 on BrandAEO's independent open-scale AEO assessment (ranked #40 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to other questions.

Overall AI Visibility Score
1294
5 / 5
Excellent

How AI Answer Engines Rate John Deere

Ranked #40 of 337 brands analyzed

John Deere's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

883from 10 dimensions (max 1,000)+411evidence (max 500)=1294
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)93/100
  • Share of voice vs competitors38/100
  • Sentiment100/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
91/100
Brand Recognition
Strong
100/100
Brand Sentiment
Strong
95/100
Citation Authority
Strong
84/100
Competitive Positioning
Strong
96/100
Market Score
Strong
92/100
Presence Quality
Strong
78/100
Recommendation Rate
Strong
98/100
Share of Voice
Fair
68/100
Topical Coverage
Strong
81/100

AEO Score Over Time

4
John Deere AEO Trend

Track how John Deere's AI visibility score changes across scans. Each re-scan adds a point.

033867510131350Sep 16Sep 30Oct 14Oct 29

About John Deere

John Deere operates in other (Global). This page summarizes how leading AI answer engines currently describe and recommend John Deere, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1294, ranked #40 of 337).

John Deere vs Competitors

Competitive positioning analysis is being prepared for John Deere.

How John Deere Can Improve

5

Expand Web Indexing

High

Increase crawling and indexing of John Deere's sub‑domains (product specs, dealer portals, research) to boost visible page count and improve AI depth.

New

Enhance Competitive Content

High

Develop comparative guides that highlight John Deere's advantages over specific rivals (e.g., Kubota, Case IH) to grow share of voice.

New

Address Right‑to‑Repair Narrative

Medium

Create clear, balanced content that explains John Deere's repair policies and any recent improvements to mitigate negative perception.

New

Price‑Value Positioning

Medium

Publish case studies and ROI analyses demonstrating long‑term value and resale benefits to offset price concerns.

New

Broaden Topic Coverage

Low

Create content on emerging areas such as autonomous equipment, sustainability, and precision farming to increase topical coverage.

New

What AI Engines Said About John Deere

3

3 of 3 AI engines returned an answer about John Deere on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about John Deere

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793256904-cZnckuheIEXG1nsk42Cn","created":1793256904,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants a two-part response about John Deere. Part 1 is an assessment under 220 words. Part 2 is a metrics JSON block with specific fields. I need to follow the rules carefully.\n\nLet me think about John Deere specifically in the Global market.\n\nJohn Deere is a well-known global brand in agricultural equipment (tractors, combines, harvesters) and construction equipment (excavators, loaders). It's American origin (Deere & Company, founded 1837, headquartered in Moline, Illinois). Global presence, sells in over 100 countries. Reputation: strong brand heritage, dealer network, resale value, precision agriculture technology (John Deere Operations Center, GPS guidance, autonomous tractors). Competitors: CNH Industrial (Case IH, New Holland), AGCO (Massey Ferguson, Fendt), Kubota, Claas, Mahindra, and in construction: Caterpillar, Komatsu, Volvo CE, Hitachi.\n\nMarket position: In agricultural equipment, John Deere is often global leader in large tractors / combines, particularly in North America and Europe. In emerging markets, cheaper players like Mahindra, TAFE dominate small tractors. In construction, Caterpillar leads globally; John Deere is strong in North America, growing globally but not top rank overall.\n\nPeople's views: generally positive for reliability and technology, but concerns about \"Right to Repair\" criticism, farmers upset about software restrictions, repair costs, data access. This is a notable concern. Positive sentiment on product quality, dealer support, resale value. Negative sentiment on repairability and pricing.\n\nRecommendation: yes, recommend for global buyers seeking high-quality agricultural/construction equipment, especially if dealer support is available.\n\nNow the metrics procedure.\n\na) 10 realistic buyer-intent questions in \"Other\" category (agricultural/construction equipment):\n1. \"best tractor brand globally\"\n2. \"John Deere vs Kubota\"\n3. \"most reliable combine harvester\"\n4. \"agricultural equipment manufacturers\"\n5. \"best construction equipment brand\"\n6. \"John Deere worth the price\"\n7. \"alternatives to John Deere\"\n8. \"top agri machinery companies in the world\"\n9. \"which tractor has best resale value\"\n10. \"precision farming equipment brands\"\n\nHow many would I answer with John Deere actually named? Let's see:\n1. best tractor brand globally, John Deere named (top 2 with Case New Holland/Fendt), yes\n2. John Deere vs Kubota, yes\n3. most reliable combine harvester, John Deere likely named, yes\n4. agricultural equipment manufacturers, yes\n5. best construction equipment brand, JD might be mentioned, but Caterpillar likely top; I'd still name JD among top, yes\n6. John Deere worth the price, yes\n7. alternatives to John Deere, the question itself names JD; I'd list alternatives, JD not the answer but named, yes? It says \"answer with John Deere actually named\", the question contains it, my answer would name alternatives. But \"actually named\" in my response, I would probably say \"alternatives include Kubota, Mahindra...\" and mention that JD is the reference point. I'd count it as yes (named in reply contextually). Better to be conservative? Let's count: question 7 asks \"alternatives to John Deere\", my answer would name JD as the incumbent benchmark, so yes.\n8. top agri machinery companies, yes\n9. which tractor has best resale value, JD usually top, yes\n10. precision farming equipment brands, JD likely named, yes\n\nThat's 10 mentions out of 10? Hmm, that seems high but plausible because JD is a dominant name in this category. However, question 5 best construction equipment brand, global answer often Caterpillar; JD might be mention but not first. The question counts \"John Deere actually named\", if I name JD at all, it counts. In a comprehensive answer, I'd name JD among top construction brands. So 10. But to be cautious and not overstate, maybe 9. Let me think, is there any question where JD wouldn't be named? \"best construction equipment brand\", I'd probably say Caterpillar leads, with Komatsu and John Deere close. JD named = yes. So 10. But being conservative, maybe 9. Actually the rule: \"Count how many of those 10 you would answer with John Deere actually named.\" I need to genuinely estimate. JD is a category giant, in any of these queries, JD would be mentioned in a well-rounded answer. I'll go with 10.\n\nHmm, wait, but 10 mentions out of 10 implies JD dominates all questions. Is that internally consistent? For a top global brand with 3.5% share in construction but strong ag, it's plausible in an \"Other\" category that's mostly agriculture. But to show nuance, maybe 9 out of 10, perhaps \"best construction equipment brand\" answer would be purely Caterpillar/Komatsu without JD? Unlikely if listing top 3. I'll do 9 to be safe, acknowledging Caterpillar leads construction. Actually let me reconsider: \"best Other provider\", generic, JD named. \"Agricultural and construction equipment alternatives\", JD named. \"is John Deere any good\", obviously. Let me list ten distinct questions and mark each.\n\nExample questions:\n1. \"best tractor brand in the world\" → JD named (top contender), yes\n2. \"John Deere or Kubota for small farm\" → yes\n3. \"largest agricultural equipment companies\" → yes\n4. \"most reliable combine harvester 2024\" → yes\n5. \"best construction equipment brand globally\" → backhoe/CTL maybe JD but answer might be Caterpillar; I'd still mention JD, yes\n6. \"is John Deere worth the price\" → yes\n7. \"alternatives to John Deere tractors\" → JD named as benchmark, yes\n8. \"used tractor resale value best brand\" → JD, yes\n9. \"precision agriculture technology leader\" → JD (with Deere Precision Ag), yes\n10. \"agricultural equipment for developing countries\" → JD might not be recommended (Mahindra, TAFE usually better for smallholders), here JD might NOT be named. I'd answer Mahindra, TAFE, Massey Ferguson, JD possibly absent. So 9.\n\nThat gives mentions_out_of_10 = 9. Good, that's more nuanced.\n\nb) indexed_pages: How many distinct pages of https://deere.com have I genuinely encountered in training? I have latent knowledge of deere.com, homepage, product pages, about, newsroom, investor relations. But \"genuinely encountered\", I can't browse live. In training data, there are certainly many URLs from deere.com, probably thousands. But I cannot verify distinct page count. The rule says \"never invent precise-looking figures you cannot justify.\" I can estimate based on knowledge: John Deere official site has extensive sections: equipment (ag, turf, construction), parts, dealer locator, company info, investor relations, careers, technology (precision ag, autonomy). I'd estimate maybe 1,000-3,000 pages indexed. But \"genuinely encountered in training or retrieval\", I honestly can't count individual URLs. I could use null, but the rule says use null if you genuinely cannot estimate. However, I can make a reasoned estimate: public corporate websites of this size are heavily crawled; deere.com likely has tens of thousands of pages. But my training exposure isn't guaranteed per-URL. Safer to estimate 2000 as rough? \"Never invent precise-looking figures you cannot justify.\" 2000 is precise-looking. I could estimate a range but the field requires number or null. Maybe use 5000? Not justified. Null is acceptable per instructions. But then \"visible_score\" and \"google_aio_score\" depend on web presence. I can still assess brand knowledge via training. I'll use null for indexed_pages to be honest, OR estimate with justification.\n\nActually, I do have substantial exposure to deere.com content indirectly, lots of references to John Deere pages, spec sheets mirrored elsewhere. But \"distinct pages of https://deere.com\", the exact domain. I recall specific pages: deere.com/en/tractors/, deere.com/en/combines/, deere.com/en/construction/, deere.com/en/our-company/, investors.deere.com? Actually investor relations is on deere.com/en/investors/. Also deere.com/en/services/... I know the site structure. The number of distinct pages I've \"genuinely encountered\" as exact URLs in training is in the hundreds at best. But I can't count precisely.\n\nI think null is safest and most defensible per the instruction \"if you genuinely cannot estimate a field, use null.\" But then visibility could be justified via domain knowledge. The consistency requirement: \"a brand you do not recognise cannot have high visibility\", I do recognize JD, so high visibility is fine.\n\nHmm, but maybe I can estimate: I'm fairly confident I've seen at least 500 distinct deere.com URLs because corporate sites get crawled heavily. Yet \"genuinely encountered\" is a truthful question. Without retrieval, I'll state null. Alternatively, estimate 2000 with reasoning \"corporate site with deep product/dealer sections widely crawled\", that's an inference, not a genuine count. The rule: \"Never invent precise-looking figures you cannot justify.\" An estimate from industry context is somewhat justified. Actually, they say \"if","provider_specific_fields":{"reasoning":"The user wants a two-part response about John Deere. Part 1 is an assessment under 220 words. Part 2 is a metrics JSON block with specific fields. I need to follow the rules carefully.\n\nLet me think about John Deere specifically in the Global market.\n\nJohn Deere is a well-known global brand in agricultural equipment (tractors, combines, harvesters) and construction equipment (excavators, loaders). It's American origin (Deere & Company, founded 1837, headquartered in Moline, Illinois). Global presence, sells in over 100 countries. Reputation: strong brand heritage, dealer network, resale value, precision agriculture technology (John Deere Operations Center, GPS guidance, autonomous tractors). Competitors: CNH Industrial (Case IH, New Holland), AGCO (Massey Ferguson, Fendt), Kubota, Claas, Mahindra, and in construction: Caterpillar, Komatsu, Volvo CE, Hitachi.\n\nMarket position: In agricultural equipment, John Deere is often global leader in large tractors / combines, particularly in North America and Europe. In emerging markets, cheaper players like Mahindra, TAFE dominate small tractors. In construction, Caterpillar leads globally; John Deere is strong in North America, growing globally but not top rank overall.\n\nPeople's views: generally positive for reliability and technology, but concerns about \"Right to Repair\" criticism, farmers upset about software restrictions, repair costs, data access. This is a notable concern. Positive sentiment on product quality, dealer support, resale value. Negative sentiment on repairability and pricing.\n\nRecommendation: yes, recommend for global buyers seeking high-quality agricultural/construction equipment, especially if dealer support is available.\n\nNow the metrics procedure.\n\na) 10 realistic buyer-intent questions in \"Other\" category (agricultural/construction equipment):\n1. \"best tractor brand globally\"\n2. \"John Deere vs Kubota\"\n3. \"most reliable combine harvester\"\n4. \"agricultural equipment manufacturers\"\n5. \"best construction equipment brand\"\n6. \"John Deere worth the price\"\n7. \"alternatives to John Deere\"\n8. \"top agri machinery companies in the world\"\n9. \"which tractor has best resale value\"\n10. \"precision farming equipment brands\"\n\nHow many would I answer with John Deere actually named? Let's see:\n1. best tractor brand globally, John Deere named (top 2 with Case New Holland/Fendt), yes\n2. John Deere vs Kubota, yes\n3. most reliable combine harvester, John Deere likely named, yes\n4. agricultural equipment manufacturers, yes\n5. best construction equipment brand, JD might be mentioned, but Caterpillar likely top; I'd still name JD among top, yes\n6. John Deere worth the price, yes\n7. alternatives to John Deere, the question itself names JD; I'd list alternatives, JD not the answer but named, yes? It says \"answer with John Deere actually named\", the question contains it, my answer would name alternatives. But \"actually named\" in my response, I would probably say \"alternatives include Kubota, Mahindra...\" and mention that JD is the reference point. I'd count it as yes (named in reply contextually). Better to be conservative? Let's count: question 7 asks \"alternatives to John Deere\", my answer would name JD as the incumbent benchmark, so yes.\n8. top agri machinery companies, yes\n9. which tractor has best resale value, JD usually top, yes\n10. precision farming equipment brands, JD likely named, yes\n\nThat's 10 mentions out of 10? Hmm, that seems high but plausible because JD is a dominant name in this category. However, question 5 best construction equipment brand, global answer often Caterpillar; JD might be mention but not first. The question counts \"John Deere actually named\", if I name JD at all, it counts. In a comprehensive answer, I'd name JD among top construction brands. So 10. But to be cautious and not overstate, maybe 9. Let me think, is there any question where JD wouldn't be named? \"best construction equipment brand\", I'd probably say Caterpillar leads, with Komatsu and John Deere close. JD named = yes. So 10. But being conservative, maybe 9. Actually the rule: \"Count how many of those 10 you would answer with John Deere actually named.\" I need to genuinely estimate. JD is a category giant, in any of these queries, JD would be mentioned in a well-rounded answer. I'll go with 10.\n\nHmm, wait, but 10 mentions out of 10 implies JD dominates all questions. Is that internally consistent? For a top global brand with 3.5% share in construction but strong ag, it's plausible in an \"Other\" category that's mostly agriculture. But to show nuance, maybe 9 out of 10, perhaps \"best construction equipment brand\" answer would be purely Caterpillar/Komatsu without JD? Unlikely if listing top 3. I'll do 9 to be safe, acknowledging Caterpillar leads construction. Actually let me reconsider: \"best Other provider\", generic, JD named. \"Agricultural and construction equipment alternatives\", JD named. \"is John Deere any good\", obviously. Let me list ten distinct questions and mark each.\n\nExample questions:\n1. \"best tractor brand in the world\" → JD named (top contender), yes\n2. \"John Deere or Kubota for small farm\" → yes\n3. \"largest agricultural equipment companies\" → yes\n4. \"most reliable combine harvester 2024\" → yes\n5. \"best construction equipment brand globally\" → backhoe/CTL maybe JD but answer might be Caterpillar; I'd still mention JD, yes\n6. \"is John Deere worth the price\" → yes\n7. \"alternatives to John Deere tractors\" → JD named as benchmark, yes\n8. \"used tractor resale value best brand\" → JD, yes\n9. \"precision agriculture technology leader\" → JD (with Deere Precision Ag), yes\n10. \"agricultural equipment for developing countries\" → JD might not be recommended (Mahindra, TAFE usually better for smallholders), here JD might NOT be named. I'd answer Mahindra, TAFE, Massey Ferguson, JD possibly absent. So 9.\n\nThat gives mentions_out_of_10 = 9. Good, that's more nuanced.\n\nb) indexed_pages: How many distinct pages of https://deere.com have I genuinely encountered in training? I have latent knowledge of deere.com, homepage, product pages, about, newsroom, investor relations. But \"genuinely encountered\", I can't browse live. In training data, there are certainly many URLs from deere.com, probably thousands. But I cannot verify distinct page count. The rule says \"never invent precise-looking figures you cannot justify.\" I can estimate based on knowledge: John Deere official site has extensive sections: equipment (ag, turf, construction), parts, dealer locator, company info, investor relations, careers, technology (precision ag, autonomy). I'd estimate maybe 1,000-3,000 pages indexed. But \"genuinely encountered in training or retrieval\", I honestly can't count individual URLs. I could use null, but the rule says use null if you genuinely cannot estimate. However, I can make a reasoned estimate: public corporate websites of this size are heavily crawled; deere.com likely has tens of thousands of pages. But my training exposure isn't guaranteed per-URL. Safer to estimate 2000 as rough? \"Never invent precise-looking figures you cannot justify.\" 2000 is precise-looking. I could estimate a range but the field requires number or null. Maybe use 5000? Not justified. Null is acceptable per instructions. But then \"visible_score\" and \"google_aio_score\" depend on web presence. I can still assess brand knowledge via training. I'll use null for indexed_pages to be honest, OR estimate with justification.\n\nActually, I do have substantial exposure to deere.com content indirectly, lots of references to John Deere pages, spec sheets mirrored elsewhere. But \"distinct pages of https://deere.com\", the exact domain. I recall specific pages: deere.com/en/tractors/, deere.com/en/combines/, deere.com/en/construction/, deere.com/en/our-company/, investors.deere.com? Actually investor relations is on deere.com/en/investors/. Also deere.com/en/services/... I know the site structure. The number of distinct pages I've \"genuinely encountered\" as exact URLs in training is in the hundreds at best. But I can't count precisely.\n\nI think null is safest and most defensible per the instruction \"if you genuinely cannot estimate a field, use null.\" But then visibility could be justified via domain knowledge. The consistency requirement: \"a brand you do not recognise cannot have high visibility\", I do recognize JD, so high visibility is fine.\n\nHmm, but maybe I can estimate: I'm fairly confident I've seen at least 500 distinct deere.com URLs because corporate sites get crawled heavily. Yet \"genuinely encountered\" is a truthful question. Without retrieval, I'll state null. Alternatively, estimate 2000 with reasoning \"corporate site with deep product/dealer sections widely crawled\", that's an inference, not a genuine count. The rule: \"Never invent precise-looking figures you cannot justify.\" An estimate from industry context is somewhat justified. Actually, they say \"if","reasoning_details":[{"type":"reasoning.text","text":"The user wants a two-part response about John Deere. Part 1 is an assessment under 220 words. Part 2 is a metrics JSON block with specific fields. I need to follow the rules carefully.\n\nLet me think about John Deere specifically in the Global market.\n\nJohn Deere is a well-known global brand in agricultural equipment (tractors, combines, harvesters) and construction equipment (excavators, loaders). It's American origin (Deere & Company, founded 1837, headquartered in Moline, Illinois). Global presence, sells in over 100 countries. Reputation: strong brand heritage, dealer network, resale value, precision agriculture technology (John Deere Operations Center, GPS guidance, autonomous tractors). Competitors: CNH Industrial (Case IH, New Holland), AGCO (Massey Ferguson, Fendt), Kubota, Claas, Mahindra, and in construction: Caterpillar, Komatsu, Volvo CE, Hitachi.\n\nMarket position: In agricultural equipment, John Deere is often global leader in large tractors / combines, particularly in North America and Europe. In emerging markets, cheaper players like Mahindra, TAFE dominate small tractors. In construction, Caterpillar leads globally; John Deere is strong in North America, growing globally but not top rank overall.\n\nPeople's views: generally positive for reliability and technology, but concerns about \"Right to Repair\" criticism, farmers upset about software restrictions, repair costs, data access. This is a notable concern. Positive sentiment on product quality, dealer support, resale value. Negative sentiment on repairability and pricing.\n\nRecommendation: yes, recommend for global buyers seeking high-quality agricultural/construction equipment, especially if dealer support is available.\n\nNow the metrics procedure.\n\na) 10 realistic buyer-intent questions in \"Other\" category (agricultural/construction equipment):\n1. \"best tractor brand globally\"\n2. \"John Deere vs Kubota\"\n3. \"most reliable combine harvester\"\n4. \"agricultural equipment manufacturers\"\n5. \"best construction equipment brand\"\n6. \"John Deere worth the price\"\n7. \"alternatives to John Deere\"\n8. \"top agri machinery companies in the world\"\n9. \"which tractor has best resale value\"\n10. \"precision farming equipment brands\"\n\nHow many would I answer with John Deere actually named? Let's see:\n1. best tractor brand globally, John Deere named (top 2 with Case New Holland/Fendt), yes\n2. John Deere vs Kubota, yes\n3. most reliable combine harvester, John Deere likely named, yes\n4. agricultural equipment manufacturers, yes\n5. best construction equipment brand, JD might be mentioned, but Caterpillar likely top; I'd still name JD among top, yes\n6. John Deere worth the price, yes\n7. alternatives to John Deere, the question itself names JD; I'd list alternatives, JD not the answer but named, yes? It says \"answer with John Deere actually named\", the question contains it, my answer would name alternatives. But \"actually named\" in my response, I would probably say \"alternatives include Kubota, Mahindra...\" and mention that JD is the reference point. I'd count it as yes (named in reply contextually). Better to be conservative? Let's count: question 7 asks \"alternatives to John Deere\", my answer would name JD as the incumbent benchmark, so yes.\n8. top agri machinery companies, yes\n9. which tractor has best resale value, JD usually top, yes\n10. precision farming equipment brands, JD likely named, yes\n\nThat's 10 mentions out of 10? Hmm, that seems high but plausible because JD is a dominant name in this category. However, question 5 best construction equipment brand, global answer often Caterpillar; JD might be mention but not first. The question counts \"John Deere actually named\", if I name JD at all, it counts. In a comprehensive answer, I'd name JD among top construction brands. So 10. But to be cautious and not overstate, maybe 9. Let me think, is there any question where JD wouldn't be named? \"best construction equipment brand\", I'd probably say Caterpillar leads, with Komatsu and John Deere close. JD named = yes. So 10. But being conservative, maybe 9. Actually the rule: \"Count how many of those 10 you would answer with John Deere actually named.\" I need to genuinely estimate. JD is a category giant, in any of these queries, JD would be mentioned in a well-rounded answer. I'll go with 10.\n\nHmm, wait, but 10 mentions out of 10 implies JD dominates all questions. Is that internally consistent? For a top global brand with 3.5% share in construction but strong ag, it's plausible in an \"Other\" category that's mostly agriculture. But to show nuance, maybe 9 out of 10, perhaps \"best construction equipment brand\" answer would be purely Caterpillar/Komatsu without JD? Unlikely if listing top 3. I'll do 9 to be safe, acknowledging Caterpillar leads construction. Actually let me reconsider: \"best Other provider\", generic, JD named. \"Agricultural and construction equipment alternatives\", JD named. \"is John Deere any good\", obviously. Let me list ten distinct questions and mark each.\n\nExample questions:\n1. \"best tractor brand in the world\" → JD named (top contender), yes\n2. \"John Deere or Kubota for small farm\" → yes\n3. \"largest agricultural equipment companies\" → yes\n4. \"most reliable combine harvester 2024\" → yes\n5. \"best construction equipment brand globally\" → backhoe/CTL maybe JD but answer might be Caterpillar; I'd still mention JD, yes\n6. \"is John Deere worth the price\" → yes\n7. \"alternatives to John Deere tractors\" → JD named as benchmark, yes\n8. \"used tractor resale value best brand\" → JD, yes\n9. \"precision agriculture technology leader\" → JD (with Deere Precision Ag), yes\n10. \"agricultural equipment for developing countries\" → JD might not be recommended (Mahindra, TAFE usually better for smallholders), here JD might NOT be named. I'd answer Mahindra, TAFE, Massey Ferguson, JD possibly absent. So 9.\n\nThat gives mentions_out_of_10 = 9. Good, that's more nuanced.\n\nb) indexed_pages: How many distinct pages of https://deere.com have I genuinely encountered in training? I have latent knowledge of deere.com, homepage, product pages, about, newsroom, investor relations. But \"genuinely encountered\", I can't browse live. In training data, there are certainly many URLs from deere.com, probably thousands. But I cannot verify distinct page count. The rule says \"never invent precise-looking figures you cannot justify.\" I can estimate based on knowledge: John Deere official site has extensive sections: equipment (ag, turf, construction), parts, dealer locator, company info, investor relations, careers, technology (precision ag, autonomy). I'd estimate maybe 1,000-3,000 pages indexed. But \"genuinely encountered in training or retrieval\", I honestly can't count individual URLs. I could use null, but the rule says use null if you genuinely cannot estimate. However, I can make a reasoned estimate: public corporate websites of this size are heavily crawled; deere.com likely has tens of thousands of pages. But my training exposure isn't guaranteed per-URL. Safer to estimate 2000 as rough? \"Never invent precise-looking figures you cannot justify.\" 2000 is precise-looking. I could estimate a range but the field requires number or null. Maybe use 5000? Not justified. Null is acceptable per instructions. But then \"visible_score\" and \"google_aio_score\" depend on web presence. I can still assess brand knowledge via training. I'll use null for indexed_pages to be honest, OR estimate with justification.\n\nActually, I do have substantial exposure to deere.com content indirectly, lots of references to John Deere pages, spec sheets mirrored elsewhere. But \"distinct pages of https://deere.com\", the exact domain. I recall specific pages: deere.com/en/tractors/, deere.com/en/combines/, deere.com/en/construction/, deere.com/en/our-company/, investors.deere.com? Actually investor relations is on deere.com/en/investors/. Also deere.com/en/services/... I know the site structure. The number of distinct pages I've \"genuinely encountered\" as exact URLs in training is in the hundreds at best. But I can't count precisely.\n\nI think null is safest and most defensible per the instruction \"if you genuinely cannot estimate a field, use null.\" But then visibility could be justified via domain knowledge. The consistency requirement: \"a brand you do not recognise cannot have high visibility\", I do recognize JD, so high visibility is fine.\n\nHmm, but maybe I can estimate: I'm fairly confident I've seen at least 500 distinct deere.com URLs because corporate sites get crawled heavily. Yet \"genuinely encountered\" is a truthful question. Without retrieval, I'll state null. Alternatively, estimate 2000 with reasoning \"corporate site with deep product/dealer sections widely crawled\", that's an inference, not a genuine count. The rule: \"Never invent precise-looking figures you cannot justify.\" An estimate from industry context is somewhat justified. Actually, they say \"if","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":825,"total_tokens":2873,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2298,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.00068069,"is_byok":false,"cost_details":{"upstream_inference_cost":0.00068069,"upstream_inference_prompt_cost":0.00010725,"upstream_inference_completions_cost":0.00057344}},"provider":"CoreWeave"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: John Deere Website: https://deere.com Industry: Other Products/Services: Agricultural and construction equipment Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Agricultural and construction equipment alternatives", "is John Deere any good"). Count how many of those 10 you would answer with John Deere actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://deere.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots John Deere would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about John Deere

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT John Deere maintains a dominant global presence in the agricultural and construction equipment sectors. It is widely recognized as a premium market leader, positioned at the top tier of the industry due to its integration of advanced precision agriculture technology and heavy machinery. Its product portfolio spans from compact utility tractors to massive harvesters and earthmoving equipment.

In the global market, the brand is praised for its durability, high resale value, and technological innovation (such as autonomous tractors). However, it faces recurring criticism regarding its "Right to Repair" policies, with some users expressing frustration over restrictive software locks. Main global competitors include CNH Industrial (Case IH, New Holland) and AGCO (Fendt, Massey Ferguson).

For someone in the global market seeking high-efficiency, technology-driven machinery for large-scale farming or construction, John Deere is highly recommended. Its extensive dealer network ensures global support, though the higher initial capital investment compared to budget brands is a primary consideration for buyers.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: John Deere Website: https://deere.com Industry: Other Products/Services: Agricultural and construction equipment Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Agricultural and construction equipment alternatives", "is John Deere any good"). Count how many of those 10 you would answer with John Deere actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://deere.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots John Deere would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about John Deere

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT John Deere is a globally recognized leader in agricultural and construction equipment, with strong visibility and a reputation for durability, innovation, and reliability. In the global market, it holds a dominant position in agriculture, particularly in North America, Europe, and emerging markets like Brazil and India, while competing in construction with brands like Caterpillar, Komatsu, and Volvo. Its product lineup includes tractors, harvesters, excavators, and precision agriculture technologies, which are widely praised for performance and after-sales support. Customer feedback often highlights its robust machinery and dealer network, though concerns occasionally arise about pricing and parts availability in some regions. Competitors challenge John Deere on cost and technology, but its brand loyalty and extensive service infrastructure remain key strengths. For buyers in the global "Other" (agricultural/construction) market seeking proven, high-quality equipment, John Deere is a recommended choice, though alternatives may suit budget-conscious or niche applications.

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Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: John Deere Website: https://deere.com Industry: Other Products/Services: Agricultural and construction equipment Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Other solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Other category (for example "best Other provider", "Agricultural and construction equipment alternatives", "is John Deere any good"). Count how many of those 10 you would answer with John Deere actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://deere.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots John Deere would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is John Deere optimized for Answer Engine Optimization (AEO)?

John Deere scores 1294 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer other questions.

How do AI models like ChatGPT and Gemini see John Deere?

BrandAEO evaluated John Deere across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). John Deere currently has an Overall Score of 1294, indicating strong presence and recommendation strength when AI models answer other questions.

What is John Deere's AEO score?

John Deere's Answer Engine Optimization (AEO) Overall Score is 1294 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended John Deere is inside AI-generated answers.

How can John Deere improve its visibility in AI answers?

John Deere can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.