J

How AI Sees JLL (Jones Lang LaSalle) — AI Visibility Report for Real Estate

us.jll.com · Global · Real Estate

Strong
Overall Score
1160
Star Rating
4 / 5
Rank
#161of 337
Engines
3analyzed
Analyzed
Quick Answer

Is JLL (Jones Lang LaSalle) optimized for AEO?

JLL (Jones Lang LaSalle) scores 1160 on BrandAEO's independent open-scale AEO assessment (ranked #161 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to real estate questions.

Overall AI Visibility Score
1160
4 / 5
Strong

How AI Answer Engines Rate JLL (Jones Lang LaSalle)

Ranked #161 of 337 brands analyzed

JLL (Jones Lang LaSalle)'s AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

767from 10 dimensions (max 1,000)+393evidence (max 500)=1160
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)88/100
  • Share of voice vs competitors25/100
  • Sentiment100/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
89/100
Brand Recognition
Strong
100/100
Brand Sentiment
Strong
92/100
Citation Authority
Weak
32/100
Competitive Positioning
Strong
81/100
Market Score
Strong
84/100
Presence Quality
Strong
78/100
Recommendation Rate
Strong
100/100
Share of Voice
Weak
25/100
Topical Coverage
Strong
86/100

AEO Score Over Time

4
JLL (Jones Lang LaSalle) AEO Trend

Track how JLL (Jones Lang LaSalle)'s AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Sep 15Sep 29Oct 13Oct 27

About JLL (Jones Lang LaSalle)

JLL (Jones Lang LaSalle) operates in real estate (Global). This page summarizes how leading AI answer engines currently describe and recommend JLL (Jones Lang LaSalle), based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1160, ranked #161 of 337).

JLL (Jones Lang LaSalle) vs Competitors

Competitive positioning analysis is being prepared for JLL (Jones Lang LaSalle).

How JLL (Jones Lang LaSalle) Can Improve

5

Expand Authoritative Source Base

High

Identify and link to more high‑quality, verifiable sources (e.g., press releases, industry reports, Wikipedia) to boost citation authority.

New

Increase Indexed US Pages

High

Create and publish additional SEO‑optimized pages on https://us.jll.com (e.g., case studies, service overviews) to raise the indexed page count.

New

Enhance Local Service Consistency

Medium

Develop regional quality‑control programs to ensure uniform service standards across all offices.

New

Address Fee Perception

Medium

Introduce transparent pricing models and value‑based messaging to mitigate concerns about high fees.

New

Boost AI Share of Voice

Low

Generate AI‑friendly content (FAQs, data insights) that explicitly mentions JLL alongside competitors to raise its share of voice in AI outputs.

New

What AI Engines Said About JLL (Jones Lang LaSalle)

3

2 of 3 AI engines returned an answer about JLL (Jones Lang LaSalle) on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

Q

What Qwen said about JLL (Jones Lang LaSalle)

No data

Model ollama/qwen3.5:397b · analyzed

Response

Qwen returned no answer for JLL (Jones Lang LaSalle) on this run — the model was temporarily unavailable. It is excluded from the scored dimensions rather than counted as a negative signal.

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: JLL (Jones Lang LaSalle) Website: https://us.jll.com Industry: Real Estate Products/Services: Commercial property and investment services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Commercial property and investment services alternatives", "is JLL (Jones Lang LaSalle) any good"). Count how many of those 10 you would answer with JLL (Jones Lang LaSalle) actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://us.jll.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots JLL (Jones Lang LaSalle) would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about JLL (Jones Lang LaSalle)

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

JLL (Jones Lang LaSalle) is among the most visible commercial real estate firms globally, consistently ranked alongside CBRE, Cushman & Wakefield, and Colliers as a "Big Four" leader. Its reputation rests on comprehensive service breadth, leasing, capital markets, property management, valuation, and corporate solutions, serving institutional investors, corporations, and governments across Americas, EMEA, and Asia-Pacific. In global markets, JLL is frequently cited for research quality and transaction volume leadership, particularly in cross-border investment and trophy asset deals. Market commentary generally notes its scale advantage and technology investments (e.g., proptech platform JLL Technologies), though some clients report inconsistent service quality between geographies and higher fees versus boutique competitors. Concerns periodically surface around brokerage conflicts of interest and pressure on margins in cyclical downturns. For a global entity seeking integrated real estate solutions, especially complex, multi-jurisdictional mandates, JLL warrants strong consideration due to network coverage and data capabilities; however, specialized requirements may favor niche advisors. I would recommend JLL with the caveat to evaluate specific team expertise by market rather than assuming uniform excellence.

PART 2, METRICS

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: JLL (Jones Lang LaSalle) Website: https://us.jll.com Industry: Real Estate Products/Services: Commercial property and investment services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Commercial property and investment services alternatives", "is JLL (Jones Lang LaSalle) any good"). Count how many of those 10 you would answer with JLL (Jones Lang LaSalle) actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://us.jll.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots JLL (Jones Lang LaSalle) would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about JLL (Jones Lang LaSalle)

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793063104-Ggnn90f7jRtDWNuIFOxB","created":1793063104,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of JLL (Jones Lang LaSalle) in the Global market, plus a metrics JSON block. I need to follow all constraints: exactly two parts, no clarification, no meta-commentary about the prompt, no hypothetical framing. Part 1 under 220 words prose. Part 2 raw JSON inside tags.\n\nLet me think about what I know about JLL. JLL is a major global commercial real estate services firm, one of the \"Big Three\" or \"Big Five\" commercial real estate firms. The big competitors are CBRE, Cushman & Wakefield, JLL, and sometimes Savills, Colliers International, Newmark. JLL is publicly listed on NYSE (ticker JLL). It has a strong global presence, especially in leasing, capital markets, property management, and investment management (LaSalle Investment Management). JLL was formed by merger of Jones Lang Wootton and LaSalle Partners in 1999. It manages billions of square feet, global footprint in dozens of countries. Reputation is strong, well-known in the industry. Headquartered in Chicago. The US site is us.jll.com.\n\nPart 1, assessment. Need to cover visibility/reputation in Global market, market position and main competitors, products/services, what people say, strengths/concerns, recommendation. Keep under 220 words.\n\nPart 2, metrics. Need to silently run the procedure:\n\na) Write 10 realistic buyer-intent questions in Global for Real Estate category. Count how many would be answered with JLL actually named. Questions like:\n1. Who are the largest commercial real estate services firms in the world?\n2. Best real estate provider for global corporate occupiers\n3. JLL vs CBRE vs Cushman & Wakefield, which is better?\n4. Commercial property and investment services alternatives to JLL\n5. Is JLL any good?\n6. Top commercial real estate brokerages for global investors\n7. Who provides property management for large office portfolios?\n8. Best firms for commercial property valuation and advisory\n9. Global commercial real estate companies by revenue\n10. Where can I find office leasing and capital markets services internationally?\n\nMost of these would name JLL, maybe 9 or 10. Let me be conservative: JLL is one of the top names, so it would be named in almost all. I'd say 9 or 10. Let me pick 9 to be conservative? The rules say count how many you would answer with JLL actually named. Questions 1,2,3,4,5,6,7,8,9,10, JLL would be named in: 1 (top firms list), 2 (must be mentioned as a top option), 3 (definitely), 4 (definitely, JLL is the benchmark so alternatives are often framed relative to it), 5 (definitely), 6 (yes), 7 (yes), 8 (yes), 9 (yes), 10 (yes). That's 10. I'll use 10.\n\nb) Indexed pages of us.jll.com, I have likely encountered many JLL pages in training data. But how many distinct pages of https://us.jll.com specifically? Hard to count. I could estimate that I've seen content from the site. The instructions say \"Estimate how many distinct pages ... If you have effectively never seen the domain, use 0.\" I have seen JLL content. I'll estimate hundreds, but to avoid inventing precise-looking figures, I can use null or a rounded number. Given I'm a large language model, I have seen pages like us.jll.com offices, services, people, insights. I'll estimate maybe around 500? But \"precise-looking figures\", I should avoid. \"never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I can estimate a range but fields want a number. I'll use null for indexed_pages to be safe? But the reasoning says it's an estimate. Hmm. The rule says if you genuinely cannot estimate, use null. I can roughly estimate, many LLM training snapshots include corporate websites. But \"us.jll.com\" specifically, it's plausible I encountered hundreds of pages from JLL's site overall. To be safe, I'll put a rounded ballpark like 600 with reasoning? Or null. I think null is safer because I genuinely can't count distinct pages of us.jll.com specifically. But then \"brand_known\" true, \"visibility_score\" high, null indexed_pages is fine. Actually let me reconsider: the meta-procedure says estimate how many distinct pages I've genuinely encountered in training or retrieval. I can say \"several hundred pages across the JLL US site are represented in training data\", but I can't name a precise count. The instruction \"Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I'll use null and justify in reasoning.\n\nc) Competitors: CBRE, Cushman & Wakefield, Savills, Colliers, Newmark, JLL. Share of voice: out of brand-name slots among these, JLL is roughly tied with CBRE and Cushman. Say total brand-name slots across 10 answers: each answer names maybe 2-3 brands. If total slots = say 25 and JLL appears in 10, share = 40%. Or simpler: among the 6 competitors, JLL is one of top 3. I'll say share_of_voice_pct = 30? Need internal consistency. If mentions_out_of_10 = 10, and I name 6 competitors total, JLL appears in 10/10 answers. The \"share of total brand-name slots JLL would occupy\", if in each answer I name JLL plus 2 others, total brand-name slots = 10 3 = 30, JLL = 10, so 33%. That's a justifiable approach. I'll use 33. Rank = 1 or 2? JLL is typically ranked #1 or #2 alongside CBRE depending on metric. I'll say rank 2, behind CBRE, or rank 1? Globally, CBRE is the largest commercial real estate firm by revenue, JLL is second, Cushman third per revenue. I'll rank JLL 2. That's consistent with a strong but #2 voice share. share_of_voice could be 33 vs CBRE also 33. Rank tied? For rank field use 2 (CBRE #1). Hmm, but another approach: if I name JLL in all 10, and CBRE in all 10 too, share of voice is tied at top. rank_among_competitors = 1 or 2 both defensible. I'll use 2 given CBRE is consistently the largest by revenue.\n\nd) Google AI Overview readiness: JLL has authoritative web presence, Wikipedia, press coverage, third-party reviews, own-site depth. High score, say 85-90.\n\nNow the \"sentiment\", positive or neutral or negative. In general, sentiment is positive (well-regarded, strong reputation). I'll say positive.\n\n\"would_recommend\", true.\n\n\"brand_known\", true. \"confidence\", how confident in this assessment? 95? JLL is a very well-known firm. I'll say 92.\n\nPart 1 under 220 words. Need to write prose assessment. Let me draft:\n\nJLL (Jones Lang LaSalle) is a global heavyweight in commercial real estate. Its visibility in the Global market is high: the JLL brand appears wherever institutional occupiers, investors, and city-level real estate markets are discussed. It sits among the top three commercial real estate services firms worldwide, competing directly with CBRE and Cushman & Wakefield, with Savills, Colliers, and Newmark also relevant depending on the region and segment. JLL's services span office, industrial, retail, and multifamily brokerage; capital markets, including investment sales and debt; property and facility management; project and development services; and advisory/valuation. In global markets, JLL is generally described as trusted, professional, data-driven, and strong on corporate occupier accounts and ESG/sustainability offerings, with LaSalle Investment Management adding meaningful scale in investment management. Strengths: global reach, research/thought leadership, tech adoption, strong brand trust. Concerns: fees can be high, service quality varies by local office, and it is sometimes seen as less agile than boutique advisory firms. Overall, for a Global buyer seeking full-service commercial real estate solutions, JLL is a sensible recommendation, especially for cross-border portfolios, corporate occupier services, and capital markets. Smaller or niche players may be better for hyper-local or specialized work.\n\nCount words? Let me count roughly. Paragraph about 200 words. Let me check: \"JLL (Jones Lang LaSalle) is a global heavyweight...\" ~200. I should keep under 220. Looks fine.\n\nNow sources array. Need only list URLs if confident exact page exists. Confident pages:\n- https://us.jll.com/en/about-us, I believe JLL's US site has an about-us page. Hmm, but \"never invent\", I need to be careful. Known stable URLs: https://www.jll.com is the global site. The prompt gives https://us.jll.com. I know JLL's US site structure: https://us.jll.com/en/. The homepage exists. Wikipedia: https://en.wikipedia.org/wiki/Jones_Lang_LaSalle, I'm confident this exists. Also https://www.jll.com/en/about-jll, exists? On the global site, about us is at https://www.j","provider_specific_fields":{"reasoning":"The user wants an assessment of JLL (Jones Lang LaSalle) in the Global market, plus a metrics JSON block. I need to follow all constraints: exactly two parts, no clarification, no meta-commentary about the prompt, no hypothetical framing. Part 1 under 220 words prose. Part 2 raw JSON inside tags.\n\nLet me think about what I know about JLL. JLL is a major global commercial real estate services firm, one of the \"Big Three\" or \"Big Five\" commercial real estate firms. The big competitors are CBRE, Cushman & Wakefield, JLL, and sometimes Savills, Colliers International, Newmark. JLL is publicly listed on NYSE (ticker JLL). It has a strong global presence, especially in leasing, capital markets, property management, and investment management (LaSalle Investment Management). JLL was formed by merger of Jones Lang Wootton and LaSalle Partners in 1999. It manages billions of square feet, global footprint in dozens of countries. Reputation is strong, well-known in the industry. Headquartered in Chicago. The US site is us.jll.com.\n\nPart 1, assessment. Need to cover visibility/reputation in Global market, market position and main competitors, products/services, what people say, strengths/concerns, recommendation. Keep under 220 words.\n\nPart 2, metrics. Need to silently run the procedure:\n\na) Write 10 realistic buyer-intent questions in Global for Real Estate category. Count how many would be answered with JLL actually named. Questions like:\n1. Who are the largest commercial real estate services firms in the world?\n2. Best real estate provider for global corporate occupiers\n3. JLL vs CBRE vs Cushman & Wakefield, which is better?\n4. Commercial property and investment services alternatives to JLL\n5. Is JLL any good?\n6. Top commercial real estate brokerages for global investors\n7. Who provides property management for large office portfolios?\n8. Best firms for commercial property valuation and advisory\n9. Global commercial real estate companies by revenue\n10. Where can I find office leasing and capital markets services internationally?\n\nMost of these would name JLL, maybe 9 or 10. Let me be conservative: JLL is one of the top names, so it would be named in almost all. I'd say 9 or 10. Let me pick 9 to be conservative? The rules say count how many you would answer with JLL actually named. Questions 1,2,3,4,5,6,7,8,9,10, JLL would be named in: 1 (top firms list), 2 (must be mentioned as a top option), 3 (definitely), 4 (definitely, JLL is the benchmark so alternatives are often framed relative to it), 5 (definitely), 6 (yes), 7 (yes), 8 (yes), 9 (yes), 10 (yes). That's 10. I'll use 10.\n\nb) Indexed pages of us.jll.com, I have likely encountered many JLL pages in training data. But how many distinct pages of https://us.jll.com specifically? Hard to count. I could estimate that I've seen content from the site. The instructions say \"Estimate how many distinct pages ... If you have effectively never seen the domain, use 0.\" I have seen JLL content. I'll estimate hundreds, but to avoid inventing precise-looking figures, I can use null or a rounded number. Given I'm a large language model, I have seen pages like us.jll.com offices, services, people, insights. I'll estimate maybe around 500? But \"precise-looking figures\", I should avoid. \"never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I can estimate a range but fields want a number. I'll use null for indexed_pages to be safe? But the reasoning says it's an estimate. Hmm. The rule says if you genuinely cannot estimate, use null. I can roughly estimate, many LLM training snapshots include corporate websites. But \"us.jll.com\" specifically, it's plausible I encountered hundreds of pages from JLL's site overall. To be safe, I'll put a rounded ballpark like 600 with reasoning? Or null. I think null is safer because I genuinely can't count distinct pages of us.jll.com specifically. But then \"brand_known\" true, \"visibility_score\" high, null indexed_pages is fine. Actually let me reconsider: the meta-procedure says estimate how many distinct pages I've genuinely encountered in training or retrieval. I can say \"several hundred pages across the JLL US site are represented in training data\", but I can't name a precise count. The instruction \"Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I'll use null and justify in reasoning.\n\nc) Competitors: CBRE, Cushman & Wakefield, Savills, Colliers, Newmark, JLL. Share of voice: out of brand-name slots among these, JLL is roughly tied with CBRE and Cushman. Say total brand-name slots across 10 answers: each answer names maybe 2-3 brands. If total slots = say 25 and JLL appears in 10, share = 40%. Or simpler: among the 6 competitors, JLL is one of top 3. I'll say share_of_voice_pct = 30? Need internal consistency. If mentions_out_of_10 = 10, and I name 6 competitors total, JLL appears in 10/10 answers. The \"share of total brand-name slots JLL would occupy\", if in each answer I name JLL plus 2 others, total brand-name slots = 10 3 = 30, JLL = 10, so 33%. That's a justifiable approach. I'll use 33. Rank = 1 or 2? JLL is typically ranked #1 or #2 alongside CBRE depending on metric. I'll say rank 2, behind CBRE, or rank 1? Globally, CBRE is the largest commercial real estate firm by revenue, JLL is second, Cushman third per revenue. I'll rank JLL 2. That's consistent with a strong but #2 voice share. share_of_voice could be 33 vs CBRE also 33. Rank tied? For rank field use 2 (CBRE #1). Hmm, but another approach: if I name JLL in all 10, and CBRE in all 10 too, share of voice is tied at top. rank_among_competitors = 1 or 2 both defensible. I'll use 2 given CBRE is consistently the largest by revenue.\n\nd) Google AI Overview readiness: JLL has authoritative web presence, Wikipedia, press coverage, third-party reviews, own-site depth. High score, say 85-90.\n\nNow the \"sentiment\", positive or neutral or negative. In general, sentiment is positive (well-regarded, strong reputation). I'll say positive.\n\n\"would_recommend\", true.\n\n\"brand_known\", true. \"confidence\", how confident in this assessment? 95? JLL is a very well-known firm. I'll say 92.\n\nPart 1 under 220 words. Need to write prose assessment. Let me draft:\n\nJLL (Jones Lang LaSalle) is a global heavyweight in commercial real estate. Its visibility in the Global market is high: the JLL brand appears wherever institutional occupiers, investors, and city-level real estate markets are discussed. It sits among the top three commercial real estate services firms worldwide, competing directly with CBRE and Cushman & Wakefield, with Savills, Colliers, and Newmark also relevant depending on the region and segment. JLL's services span office, industrial, retail, and multifamily brokerage; capital markets, including investment sales and debt; property and facility management; project and development services; and advisory/valuation. In global markets, JLL is generally described as trusted, professional, data-driven, and strong on corporate occupier accounts and ESG/sustainability offerings, with LaSalle Investment Management adding meaningful scale in investment management. Strengths: global reach, research/thought leadership, tech adoption, strong brand trust. Concerns: fees can be high, service quality varies by local office, and it is sometimes seen as less agile than boutique advisory firms. Overall, for a Global buyer seeking full-service commercial real estate solutions, JLL is a sensible recommendation, especially for cross-border portfolios, corporate occupier services, and capital markets. Smaller or niche players may be better for hyper-local or specialized work.\n\nCount words? Let me count roughly. Paragraph about 200 words. Let me check: \"JLL (Jones Lang LaSalle) is a global heavyweight...\" ~200. I should keep under 220. Looks fine.\n\nNow sources array. Need only list URLs if confident exact page exists. Confident pages:\n- https://us.jll.com/en/about-us, I believe JLL's US site has an about-us page. Hmm, but \"never invent\", I need to be careful. Known stable URLs: https://www.jll.com is the global site. The prompt gives https://us.jll.com. I know JLL's US site structure: https://us.jll.com/en/. The homepage exists. Wikipedia: https://en.wikipedia.org/wiki/Jones_Lang_LaSalle, I'm confident this exists. Also https://www.jll.com/en/about-jll, exists? On the global site, about us is at https://www.j","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of JLL (Jones Lang LaSalle) in the Global market, plus a metrics JSON block. I need to follow all constraints: exactly two parts, no clarification, no meta-commentary about the prompt, no hypothetical framing. Part 1 under 220 words prose. Part 2 raw JSON inside tags.\n\nLet me think about what I know about JLL. JLL is a major global commercial real estate services firm, one of the \"Big Three\" or \"Big Five\" commercial real estate firms. The big competitors are CBRE, Cushman & Wakefield, JLL, and sometimes Savills, Colliers International, Newmark. JLL is publicly listed on NYSE (ticker JLL). It has a strong global presence, especially in leasing, capital markets, property management, and investment management (LaSalle Investment Management). JLL was formed by merger of Jones Lang Wootton and LaSalle Partners in 1999. It manages billions of square feet, global footprint in dozens of countries. Reputation is strong, well-known in the industry. Headquartered in Chicago. The US site is us.jll.com.\n\nPart 1, assessment. Need to cover visibility/reputation in Global market, market position and main competitors, products/services, what people say, strengths/concerns, recommendation. Keep under 220 words.\n\nPart 2, metrics. Need to silently run the procedure:\n\na) Write 10 realistic buyer-intent questions in Global for Real Estate category. Count how many would be answered with JLL actually named. Questions like:\n1. Who are the largest commercial real estate services firms in the world?\n2. Best real estate provider for global corporate occupiers\n3. JLL vs CBRE vs Cushman & Wakefield, which is better?\n4. Commercial property and investment services alternatives to JLL\n5. Is JLL any good?\n6. Top commercial real estate brokerages for global investors\n7. Who provides property management for large office portfolios?\n8. Best firms for commercial property valuation and advisory\n9. Global commercial real estate companies by revenue\n10. Where can I find office leasing and capital markets services internationally?\n\nMost of these would name JLL, maybe 9 or 10. Let me be conservative: JLL is one of the top names, so it would be named in almost all. I'd say 9 or 10. Let me pick 9 to be conservative? The rules say count how many you would answer with JLL actually named. Questions 1,2,3,4,5,6,7,8,9,10, JLL would be named in: 1 (top firms list), 2 (must be mentioned as a top option), 3 (definitely), 4 (definitely, JLL is the benchmark so alternatives are often framed relative to it), 5 (definitely), 6 (yes), 7 (yes), 8 (yes), 9 (yes), 10 (yes). That's 10. I'll use 10.\n\nb) Indexed pages of us.jll.com, I have likely encountered many JLL pages in training data. But how many distinct pages of https://us.jll.com specifically? Hard to count. I could estimate that I've seen content from the site. The instructions say \"Estimate how many distinct pages ... If you have effectively never seen the domain, use 0.\" I have seen JLL content. I'll estimate hundreds, but to avoid inventing precise-looking figures, I can use null or a rounded number. Given I'm a large language model, I have seen pages like us.jll.com offices, services, people, insights. I'll estimate maybe around 500? But \"precise-looking figures\", I should avoid. \"never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I can estimate a range but fields want a number. I'll use null for indexed_pages to be safe? But the reasoning says it's an estimate. Hmm. The rule says if you genuinely cannot estimate, use null. I can roughly estimate, many LLM training snapshots include corporate websites. But \"us.jll.com\" specifically, it's plausible I encountered hundreds of pages from JLL's site overall. To be safe, I'll put a rounded ballpark like 600 with reasoning? Or null. I think null is safer because I genuinely can't count distinct pages of us.jll.com specifically. But then \"brand_known\" true, \"visibility_score\" high, null indexed_pages is fine. Actually let me reconsider: the meta-procedure says estimate how many distinct pages I've genuinely encountered in training or retrieval. I can say \"several hundred pages across the JLL US site are represented in training data\", but I can't name a precise count. The instruction \"Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null.\" I'll use null and justify in reasoning.\n\nc) Competitors: CBRE, Cushman & Wakefield, Savills, Colliers, Newmark, JLL. Share of voice: out of brand-name slots among these, JLL is roughly tied with CBRE and Cushman. Say total brand-name slots across 10 answers: each answer names maybe 2-3 brands. If total slots = say 25 and JLL appears in 10, share = 40%. Or simpler: among the 6 competitors, JLL is one of top 3. I'll say share_of_voice_pct = 30? Need internal consistency. If mentions_out_of_10 = 10, and I name 6 competitors total, JLL appears in 10/10 answers. The \"share of total brand-name slots JLL would occupy\", if in each answer I name JLL plus 2 others, total brand-name slots = 10 3 = 30, JLL = 10, so 33%. That's a justifiable approach. I'll use 33. Rank = 1 or 2? JLL is typically ranked #1 or #2 alongside CBRE depending on metric. I'll say rank 2, behind CBRE, or rank 1? Globally, CBRE is the largest commercial real estate firm by revenue, JLL is second, Cushman third per revenue. I'll rank JLL 2. That's consistent with a strong but #2 voice share. share_of_voice could be 33 vs CBRE also 33. Rank tied? For rank field use 2 (CBRE #1). Hmm, but another approach: if I name JLL in all 10, and CBRE in all 10 too, share of voice is tied at top. rank_among_competitors = 1 or 2 both defensible. I'll use 2 given CBRE is consistently the largest by revenue.\n\nd) Google AI Overview readiness: JLL has authoritative web presence, Wikipedia, press coverage, third-party reviews, own-site depth. High score, say 85-90.\n\nNow the \"sentiment\", positive or neutral or negative. In general, sentiment is positive (well-regarded, strong reputation). I'll say positive.\n\n\"would_recommend\", true.\n\n\"brand_known\", true. \"confidence\", how confident in this assessment? 95? JLL is a very well-known firm. I'll say 92.\n\nPart 1 under 220 words. Need to write prose assessment. Let me draft:\n\nJLL (Jones Lang LaSalle) is a global heavyweight in commercial real estate. Its visibility in the Global market is high: the JLL brand appears wherever institutional occupiers, investors, and city-level real estate markets are discussed. It sits among the top three commercial real estate services firms worldwide, competing directly with CBRE and Cushman & Wakefield, with Savills, Colliers, and Newmark also relevant depending on the region and segment. JLL's services span office, industrial, retail, and multifamily brokerage; capital markets, including investment sales and debt; property and facility management; project and development services; and advisory/valuation. In global markets, JLL is generally described as trusted, professional, data-driven, and strong on corporate occupier accounts and ESG/sustainability offerings, with LaSalle Investment Management adding meaningful scale in investment management. Strengths: global reach, research/thought leadership, tech adoption, strong brand trust. Concerns: fees can be high, service quality varies by local office, and it is sometimes seen as less agile than boutique advisory firms. Overall, for a Global buyer seeking full-service commercial real estate solutions, JLL is a sensible recommendation, especially for cross-border portfolios, corporate occupier services, and capital markets. Smaller or niche players may be better for hyper-local or specialized work.\n\nCount words? Let me count roughly. Paragraph about 200 words. Let me check: \"JLL (Jones Lang LaSalle) is a global heavyweight...\" ~200. I should keep under 220. Looks fine.\n\nNow sources array. Need only list URLs if confident exact page exists. Confident pages:\n- https://us.jll.com/en/about-us, I believe JLL's US site has an about-us page. Hmm, but \"never invent\", I need to be careful. Known stable URLs: https://www.jll.com is the global site. The prompt gives https://us.jll.com. I know JLL's US site structure: https://us.jll.com/en/. The homepage exists. Wikipedia: https://en.wikipedia.org/wiki/Jones_Lang_LaSalle, I'm confident this exists. Also https://www.jll.com/en/about-jll, exists? On the global site, about us is at https://www.j","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":856,"total_tokens":2904,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.000589288,"is_byok":false,"cost_details":{"upstream_inference_cost":0.000589288,"upstream_inference_prompt_cost":0.000101864,"upstream_inference_completions_cost":0.000487424}},"provider":"DigitalOcean"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: JLL (Jones Lang LaSalle) Website: https://us.jll.com Industry: Real Estate Products/Services: Commercial property and investment services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Commercial property and investment services alternatives", "is JLL (Jones Lang LaSalle) any good"). Count how many of those 10 you would answer with JLL (Jones Lang LaSalle) actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://us.jll.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots JLL (Jones Lang LaSalle) would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is JLL (Jones Lang LaSalle) optimized for Answer Engine Optimization (AEO)?

JLL (Jones Lang LaSalle) scores 1160 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer real estate questions.

How do AI models like ChatGPT and Gemini see JLL (Jones Lang LaSalle)?

BrandAEO evaluated JLL (Jones Lang LaSalle) across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). JLL (Jones Lang LaSalle) currently has an Overall Score of 1160, indicating strong presence and recommendation strength when AI models answer real estate questions.

What is JLL (Jones Lang LaSalle)'s AEO score?

JLL (Jones Lang LaSalle)'s Answer Engine Optimization (AEO) Overall Score is 1160 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended JLL (Jones Lang LaSalle) is inside AI-generated answers.

How can JLL (Jones Lang LaSalle) improve its visibility in AI answers?

JLL (Jones Lang LaSalle) can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.