H

How AI Sees Humana — AI Visibility Report for Healthcare

humana.com · Global · Healthcare

Fair
Overall Score
606
Star Rating
2 / 5
Rank
#301of 312
Engines
5analyzed
Analyzed
Quick Answer

Is Humana optimized for AEO?

Humana has a solid but U.S.-centric AI visibility. It is well recognized in Medicare and health insurance queries, but its global AI presence is limited. For AEO, Humana's strong brand authority and official content help it perform well in domestic searches, though international visibility is weaker.

Overall AI Visibility Score
606
2 / 5
Building

How AI Answer Engines Rate Humana

Ranked #301 of 312 brands analyzed

Humana's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

517from 10 dimensions (max 1,000)+89evidence (max 500)=606
  • Mentioned in buyer-intent answers13/100
  • Proactively recommended0/100
  • AI visibility (engine-reported)21/100
  • Share of voice vs competitors5/100
  • Sentiment50/100

Evidence = numbers the 4/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
84/100
Brand Recognition
Strong
78/100
Brand Sentiment
Weak
48/100
Citation Authority
Fair
71/100
Competitive Positioning
Weak
44/100
Market Score
Fair
56/100
Presence Quality
Fair
62/100
Recommendation Rate
Weak
9/100
Share of Voice
Weak
12/100
Topical Coverage
Fair
53/100

AEO Score Over Time

1
Humana AEO Trend

Track how Humana's AI visibility score changes across scans. Each re-scan adds a point.

0163325488650Sep 14

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About Humana

What Humana does

Humana is a leading health insurance and wellness company headquartered in Louisville, Kentucky. It serves millions of members primarily in the United States, focusing on Medicare Advantage, Medicaid, and employer group plans, with a mission to help people achieve lifelong well-being.

Products and services

Humana offers a broad range of health insurance products including Medicare Advantage, Medicare Part D prescription drug plans, Medicaid managed care, dental, vision, and life insurance. It also provides wellness programs like Go365 and operates CenterWell, its integrated care delivery arm that includes primary care centers, pharmacies, and home health services.

What sets it apart

Humana differentiates itself through its deep focus on senior care and integrated healthcare delivery. Its CenterWell model combines clinical care, pharmacy, and home health to improve outcomes and reduce costs. Humana is consistently ranked among the top Medicare Advantage insurers and invests heavily in digital health tools and personalized wellness programs.

Market and reach

Humana operates almost exclusively in the United States, where it is one of the largest health insurers, particularly in the Medicare Advantage market. It competes with UnitedHealthcare, Aetna (CVS Health), Elevance Health, and Cigna. Internationally, its presence is minimal, and it is not a major player in global health insurance.

Humana vs Competitors

5
UUnitedHealthcare
Analyze

Largest U.S. health insurer and top competitor in Medicare Advantage.

AAetna (CVS Health)
Analyze

Major Medicare Advantage and commercial health insurance rival.

EElevance Health (Anthem)
Analyze

Large U.S. insurer competing across Medicare, Medicaid, and employer plans.

Competes in employer health plans and international health insurance.

KKaiser Permanente

Integrated care and insurance model rival in select U.S. regions.

How Humana Can Improve

5

Expand International Content

High

Create and index AI‑friendly pages that detail any existing international partnerships, expatriate services, or plans for global expansion to improve global visibility.

New

Improve Global Share of Voice

High

Develop AI‑optimized FAQs and schema markup targeting global health‑insurance buyer‑intent keywords to increase mention rate in AI responses.

New

Enhance Citation Portfolio

Medium

Add authoritative third‑party references (e.g., industry analyst reports, global health‑insurance rankings) to strengthen citation authority for global queries.

New

Address Sentiment Drivers

Medium

Gather and publish case studies or testimonials that mitigate common complaints (e.g., prior‑authorization, customer service) to shift AI sentiment toward positive.

New

Boost Recommendation Signals

Low

Implement structured data and review aggregations that highlight high satisfaction scores for US products, enabling AI to more confidently recommend Humana where appropriate.

New

Sources & References

5

Credible sources supporting the profile and factual claims about Humana.

What AI Engines Said About Humana

5

5 of 5 AI engines returned an answer about Humana on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

Q

What Qwen said about Humana

Model ollama/qwen3.5:397b · analyzed

Response

PART 1, ASSESSMENT Humana is a dominant force in the United States healthcare market, specifically renowned for its Medicare Advantage plans and senior-focused wellness programs. However, assessing Humana strictly within a "Global" context reveals a significant geographical limitation: the company effectively does not operate as a health insurer outside the United States. Its visibility, reputation, and market position are almost entirely confined to the U.S. domestic sphere. In the global marketplace, Humana holds negligible market share compared to truly multinational insurers like Allianz Care, Cigna Global, or Bupa. Consequently, individuals outside the U.S. seeking healthcare solutions would rarely encounter Humana as a viable option, and local competitors vastly overshadow it in every other region. While the brand boasts strong strengths in U.S. senior care integration and digital health tools, these offerings are not accessible globally. There are no notable global consumer sentiments because the brand lacks international retail presence. Therefore, I cannot recommend Humana to someone located outside the United States seeking healthcare solutions, as the company does not provide insurance products or direct services in those markets. The assessment concludes that while Humana is an industry leader domestically, it is not a global player.

PART 2, METRICS

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Humana Website: https://humana.com Industry: Healthcare Products/Services: Health insurance and wellness programs Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Health insurance and wellness programs alternatives", "is Humana any good"). Count how many of those 10 you would answer with Humana actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://humana.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Humana would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Humana

Model ollama/glm-5.3-flash · analyzed

Response

The user wants an assessment of Humana in the "Global market", but Humana is actually a US-focused health insurer. It primarily operates in the United States (Medicare Advantage, Medicaid, employer group plans, TRICARE previously). It is not truly global; its footprint is domestic US. However, the prompt says "If the brand is global, still weight the assessment toward Global." Humana is not really global, it's US-centric. But the instruction says assess it specifically in the Global market. I should note that Humana is fundamentally a US domestic health insurer, so its visibility outside the US is limited; in a "Global" framing, its reputation is concentrated in the US. But the instruction says do NOT call the company hypothetical, do NOT ask clarification. I can honestly note its geographic concentration as a factual limitation, that's legitimate domain knowledge, not meta-commentary.

Actually wait, the instruction says "do NOT call the company hypothetical", noting it's US-focused is fine and truthful. The brand is real and well-known. So brand_known: true, confidence high.

Part 1: Assessment prose under 220 words. Cover: visibility/reputation globally, market position and competitors, products/services, what people say, strengths/concerns, recommendation.

Key facts about Humana: Founded 1961 (as Extendicare nursing homes), Humana name; HQ Louisville, Kentucky. One of the largest US health insurers; third-largest Medicare Advantage insurer behind UnitedHealthcare and CVS/Aetna (and closely with Elevance/Anthem depending on metric). Products: Medicare Advantage, Medicare Part D prescription drug plans, Medicaid (state contracts), employer group commercial (mostly exited employer commercial individual market around 2023), dental, vision, life insurance, wellness programs (Go365, CenterWell, primary care and pharmacy, home health). Competitors: UnitedHealthcare, CVS Health/Aetna, Elevance Health (Anthem), Cigna, Kaiser Permanente, Centene (Medicaid), Blue Cross Blue Shield plans. Reputation: J.D. Power Medicare Advantage satisfaction, Humana often does well in some J.D. Power studies; NCQA ratings mixed; CMS star ratings, Humana had a notable issue: 2025 star ratings lawsuit against CMS (Humana sued over star ratings downgrade; around 2023–2024, ~25% of members in 4+ star plans fell). High H5216 contract downgrade. This is a real concern. Complaints: prior authorization denials, customer service issues, like all big insurers. NerdWallet/Forbes advisors rate it decent. Not global: operates almost exclusively in the US; withdrew from employer group commercial medical; sold some international? Humana had presence in Europe (sold Humana Inc's Spanish operations? Actually Humana operated in Germany and other markets years ago? Let me recall: Humana used to have international operations (UK? They sold their German operations?). Humana People to People is unrelated NGO. Humana exited international markets long ago (sold its European operations in the 1990s-2000s). Today effectively US-only, with CenterWell pharmacy etc. So in "Global market" its visibility is low outside the US; within US it's top-tier Medicare.

The audit wants assessment "SPECIFICALLY in the Global market", I'll frame: globally, name recognition is limited; its reputation is US-centric; if the user means seeking healthcare solutions in the US, it's a leading option; for non-US buyers it's generally not applicable.

Hmm, but "If the brand is global, still weight the assessment toward Global", implies treat the market as Global regardless. I'll assess globally: visibility abroad low, dominance in US segment.

Would I recommend? For a US Medicare-eligible shopper: yes, conditionally, strong Medicare Advantage/Part D options, wellness programs; watch star ratings and customer service complaints. For global/international shoppers: not applicable. The metric "would_recommend", true with conditions, sentiment neutral.

Part 2 metrics: a) 10 buyer-intent questions someone globally shopping healthcare insurance: 1. "best health insurance provider for Medicare Advantage", Humana named 2. "is Humana any good", named 3. "Humana vs UnitedHealthcare Medicare Advantage", named 4. "best Medicare Part D prescription plans", often named 5. "health insurance companies for seniors", named (top 3 MA) 6. "best health insurance provider" (global/generic), likely named among US context; but generic global question, maybe not 7. "Aetna vs Humana", named 8. "cheapest Medicare Advantage plans 2025", often named 9. "international health insurance for expats", NOT Humana (Cigna Global, Allianz Care, Bupa Global, AXA) 10. "wellness programs offered by insurers", maybe (Go365)

So maybe 6/10 named. Given global weighting, fewer: 5-6. I'll say 6.

b) indexed_pages: I have genuinely encountered humana.com pages, homepage, Medicare plans pages, provider search, careers, about. Estimate ~15? Be honest: I know of several. I'll say 12 (or 10). Justify as estimate. Could use null if unsure, but I can estimate: 10.

c) Competitors named: UnitedHealthcare, Aetna (CVS Health), Elevance Health, Cigna, Kaiser Permanente, Centene, Blue Cross Blue Shield, plus global: Bupa, Allianz Care, AXA, Cigna Global. In global set Humana's share is lower. Total brand slots: if across 10 questions with ~2-3 names each, ~25 slots, Humana ~6 → 20-25%. I'll say share_of_voice_pct 22. Rank: within Medicare context top 3; in global insurer set, after UnitedHealthcare, maybe 3rd. Rank 3? In global market including Bupa/Allianz, Humana maybe 3-4. I'll say 3.

d) google_aio_score: humana.com is authoritative, large site, Wikipedia, news coverage abundant, reviews on multiple sites. High AI Overview readiness ~80. visibility_score: globally lower, US-dominant: 65? Brand_known true, confidence 85.

Sources: URLs I'm confident exist: https://www.humana.com (homepage), backs products https://en.wikipedia.org/wiki/Humana, exists https://www.humana.com/medicare, exists (Medicare plans page) Maybe https://www.humana.com/about, unsure; safer: https://www.humana.com/about-humana? Not certain. Stick to homepage, /medicare, Wikipedia. Also https://www.humana.com/dental-or-vision? not sure. Keep 3.

Reasoning: "Humana is a top-three US Medicare Advantage insurer with deep humana.com and Wikipedia coverage, but its operations and reputation are concentrated in the US, so global visibility and share of voice are moderate and rank below UnitedHealthcare and large international insurers."

Word count for Part 1 under 220. Let me draft ~190 words.

Draft:

Humana is a genuine, top-tier health insurer, but its footprint is overwhelmingly domestic United States rather than global. Within the US, the market that dominates any "global" view of it, it is one of the largest players and the number-two or number-three Medicare Advantage insurer by membership, behind UnitedHealthcare and alongside Aetna (CVS Health) and Elevance. Its portfolio centers on Medicare Advantage, Medicare Part D, Medicaid contracts, dental and vision, life cover, and wellness programs such as Go365, plus its CenterWell primary-care, pharmacy and home-health arm; it largely exited traditional employer commercial medical business. Internationally it has little presence, so name recognition abroad is low, and global shoppers seeking expat or international cover are better served by Bupa, Allianz Care, AXA or Cigna Global. Reputationally, people praise its plan breadth, wellness rewards and value pricing, while complaints cluster on prior-authorization denials, claims friction and a widely reported 2024 CMS star-ratings downgrade that triggered legal action. Strengths: senior-market depth, integrated care, competitive Part D. Concerns: US-only reach, service complaints. For a US Medicare-eligible shopper I would recommend it (compare against UnitedHealthcare and Aetna); for international healthcare needs, no.

Count roughly: ~195 words. Good.

Now metrics JSON.

mentions_out_of_10: 6. indexed_pages: 10 (estimate). visibility_score: 60 (global), globally low but strong US. I'll use 58-62. Say 60. google_aio_score: 80. share_of_voice_pct: 22. rank_among_competitors: 3. competitors: ["UnitedHealthcare", "Aetna (CVS Health)", "Elevance Health", "Cigna", "Centene", "Kaiser Permanente", "Blue Cross Blue Shield", "Bupa Global", "Allianz Care"], maybe keep to key ones. sentiment: neutral (mixed reviews), or positive? Mixed → neutral. would_recommend: true. confidence: 85. brand_known: true. sources: homepage, /medicare, Wikipedia.

Check internal consistency: known brand, mentions 6/10, share 22%, rank 3, visibility 60 global-weighted, AIO 80, consistent.

Emit Part 1 prose, then Part 2 raw JSON in tags.</think>PART 1, ASSESSMENT

Humana is a genuine, major health insurer,

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Humana Website: https://humana.com Industry: Healthcare Products/Services: Health insurance and wellness programs Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Health insurance and wellness programs alternatives", "is Humana any good"). Count how many of those 10 you would answer with Humana actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://humana.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Humana would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about Humana

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Humana is a prominent healthcare company, though its visibility and reputation are overwhelmingly concentrated in the United States rather than the global market. While the company operates within the healthcare and insurance industry, its products, primarily Medicare Advantage, health insurance, and integrated wellness programs, are tailored to the U.S. regulatory and payment landscape. Consequently, it has negligible market position and low brand recognition in international markets outside the U.S.

In a global context, its main competitors are international conglomerates like Allianz, AXA, and Bupa, which provide cross-border health solutions. Because Humana does not typically offer global health insurance policies for expatriates or international residents, people in the global market rarely discuss it. Its strengths lie in its domestic integrated care model, but this is a concern for global seekers who require portable, multi-national coverage. I would not recommend Humana to someone seeking healthcare solutions outside the United States, as its infrastructure and legal authorizations are not designed for global deployment.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Humana Website: https://humana.com Industry: Healthcare Products/Services: Health insurance and wellness programs Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Health insurance and wellness programs alternatives", "is Humana any good"). Count how many of those 10 you would answer with Humana actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://humana.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Humana would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Humana

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Humana is one of the largest health insurers in the United States, primarily serving individuals, families, employers, and Medicare/Medicaid beneficiaries through employer-sponsored plans, individual ACA marketplace coverage, Medicare Advantage, and Part D prescription drug plans. Its wellness programs (Humana Vitality, CenterWell pharmacy and primary care) reinforce a managed-care-plus-prevention model.

In the global market, however, Humana has very limited footprint. It does not market international health insurance to expatriates or global citizens the way Bupa, Cigna, Allianz Care, Aetna International (CVS), or GeoBlue do. Outside the US, recognition is low outside of corporate cross-border policyholders. Visibility, reputation, and product availability in non-US regions are minimal compared to globally diversified insurers.

Reputation domestically is mixed-positive: strong Medicare Advantage ratings, solid CenterWell growth, but periodic concerns around claim denials, prior authorization friction, and customer service responsiveness. For a consumer or buyer explicitly seeking Healthcare solutions in the Global market, Humana is not the natural fit; a globally oriented carrier would be recommended instead. I would not recommend Humana to someone seeking global/international healthcare coverage.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Humana Website: https://humana.com Industry: Healthcare Products/Services: Health insurance and wellness programs Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Health insurance and wellness programs alternatives", "is Humana any good"). Count how many of those 10 you would answer with Humana actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://humana.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Humana would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Humana

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 65, "mentions_out_of_10": 2, "indexed_pages": 150, "visibility_score": 35, "google_aio_score": 40, "share_of_voice_pct": 5, "rank_among_competitors": 6, "competitors": ["UnitedHealth Group", "Anthem/Elevance Health", "Aetna", "Cigna", "Kaiser Permanente", "Blue Cross Blue Shield"], "sentiment": "neutral", "would_recommend": false, "sources": [ {"claim": "Humana is a major US-based health insurer, but its global footprint is limited compared to competitors like Cigna or Aetna.", "url": "https://humana.com"}, {"claim": "Humana's market leadership is primarily in US Medicare Advantage, not global health insurance.", "url": "https://en.wikipedia.org/wiki/Humana"} ], "reasoning": "Humana's visibility and recommendation for a Global market are low because its operations and reputation are concentrated in the US, particularly in Medicare, and it lacks the international network breadth of Cigna or Aetna; the metrics reflect this limited global presence and the sparse, US-centric third-party coverage." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Humana Website: https://humana.com Industry: Healthcare Products/Services: Health insurance and wellness programs Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Health insurance and wellness programs alternatives", "is Humana any good"). Count how many of those 10 you would answer with Humana actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://humana.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Humana would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Humana optimized for Answer Engine Optimization (AEO)?

Humana has a solid but U.S.-centric AI visibility. It is well recognized in Medicare and health insurance queries, but its global AI presence is limited. For AEO, Humana's strong brand authority and official content help it perform well in domestic searches, though international visibility is weaker.

How do AI models like ChatGPT and Gemini see Humana?

BrandAEO evaluated Humana across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Humana currently has an Overall Score of 606, indicating strong presence and recommendation strength when AI models answer healthcare questions.

What is Humana's AEO score?

Humana's Answer Engine Optimization (AEO) Overall Score is 606 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Humana is inside AI-generated answers.

How can Humana improve its visibility in AI answers?

Humana can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.