H

How AI Sees Havas Group — AI Visibility Report for Marketing / Agency

havas.com · Global · Marketing / Agency

Strong
Overall Score
834
Star Rating
3 / 5
Rank
#289of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Havas Group optimized for AEO?

Havas Group scores 834 on BrandAEO's independent open-scale AEO assessment (ranked #289 of 337 brands analyzed) — a fair level of visibility and recommendation strength when AI answer engines respond to marketing / agency questions.

Overall AI Visibility Score
834
3 / 5
Fair

How AI Answer Engines Rate Havas Group

Ranked #289 of 337 brands analyzed

Havas Group's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

558from 10 dimensions (max 1,000)+276evidence (max 500)=834
  • Mentioned in buyer-intent answers50/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)63/100
  • Share of voice vs competitors13/100
  • Sentiment50/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
80/100
Brand Recognition
Strong
95/100
Brand Sentiment
Weak
40/100
Citation Authority
Fair
55/100
Competitive Positioning
Weak
20/100
Market Score
Fair
60/100
Presence Quality
Fair
50/100
Recommendation Rate
Strong
90/100
Share of Voice
Weak
13/100
Topical Coverage
Fair
55/100

AEO Score Over Time

4
Havas Group AEO Trend

Track how Havas Group's AI visibility score changes across scans. Each re-scan adds a point.

02635257881050Sep 14Sep 28Oct 12Oct 26

About Havas Group

Havas Group operates in marketing / agency (Global). This page summarizes how leading AI answer engines currently describe and recommend Havas Group, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 834, ranked #289 of 337).

Havas Group vs Competitors

Competitive positioning analysis is being prepared for Havas Group.

How Havas Group Can Improve

5

Enhance Digital & Tech Capabilities

High

Invest in proprietary data, AI, and martech platforms to close the digital‑transformation gap with competitors.

New

Expand APAC Market Presence

High

Open new studios or acquire local agencies in Asia‑Pacific to boost global footprint and share of voice.

New

Increase High‑Authority Citations

Medium

Secure coverage in top industry publications (Ad Age, Campaign, Forbes) and update the website with SEO‑optimized case studies.

New

Boost Positive Sentiment

Medium

Launch thought‑leadership campaigns highlighting successful purpose‑driven projects to improve AI‑perceived sentiment.

New

Improve AI Visibility Score

Low

Optimize structured data and schema markup on Havas.com to enhance AI indexing and visibility metrics.

New

What AI Engines Said About Havas Group

3

3 of 3 AI engines returned an answer about Havas Group on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

M

What Mistral said about Havas Group

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Havas Group is a well-established global marketing and communications network with a strong presence in the Global market. As part of the Vivendi group, it operates in over 100 countries, offering integrated services in creative, media, and digital marketing. Its reputation is solid, particularly in Europe and North America, though it is less dominant in emerging markets compared to competitors like WPP, Publicis Groupe, and Omnicom. Havas is often praised for its innovative, data-driven campaigns and its "Meaningful Brands" framework, which emphasizes purpose-driven marketing. However, some industry observers note that its scale and visibility lag behind the "Big Four" (WPP, Publicis, Omnicom, Dentsu), and its digital transformation efforts, while progressing, are not always seen as industry-leading.

Clients and prospects in the Global market typically view Havas as a reliable mid-to-upper-tier agency with strong creative and media capabilities, though not always the first choice for high-profile, large-scale global pitches. Its strengths include a collaborative culture, a focus on measurable outcomes, and a growing expertise in health and wellness marketing. Concerns occasionally arise around consistency in service delivery across regions and perceived gaps in cutting-edge digital innovation compared to competitors like Accenture Song or McKinney. For businesses seeking a globally capable, purpose-aligned agency with a balance of creativity and media expertise, Havas is a viable recommendation, particularly for brands prioritizing meaningful engagement over sheer scale.

PART 2, METRICS

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Havas Group Website: https://havas.com Industry: Marketing / Agency Products/Services: Creative, media, and digital marketing Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Creative, media, and digital marketing alternatives", "is Havas Group any good"). Count how many of those 10 you would answer with Havas Group actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://havas.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Havas Group would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about Havas Group

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Havas Group is a major global marketing communications holding company, headquartered in France and part of Vivendi. In the Global market, it holds a position as one of the "Big Six" advertising holding companies, though it is notably smaller than leaders WPP, Omnicom, Publicis, and Interpublic. Its visibility is moderate-to-strong in industry circles but considerably lower in general business consciousness compared to its larger rivals.

Havas offers integrated creative, media (via Havas Media), and digital marketing services through a network of agencies including Havas Creative, Arnold Worldwide, and Ekino. Its reputation centers on "meaningful" brand-building, an positioning emphasizing purpose-driven marketing that resonates particularly in European markets. Industry commentary often notes Havas as innovative in media integration but struggling with consistent global scale; it has faced talent retention concerns and periodic client losses to larger competitors. Strengths include strong French/European heritage, creative recognition at Cannes Lions, and recent investments in data capabilities. Concerns include persistent speculation about strategic vulnerability due to its smaller scale, and less dominant presence in fast-growing Asia-Pacific markets compared to WPP or Publicis.

For a Global buyer seeking Marketing / Agency solutions, I would recommend Havas conditionally: strong for European-centric brands or those prioritizing creative-led, purpose-oriented partnerships, but likely insufficient for organizations requiring maximum global footprint or deepest data/technology infrastructure.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Havas Group Website: https://havas.com Industry: Marketing / Agency Products/Services: Creative, media, and digital marketing Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Creative, media, and digital marketing alternatives", "is Havas Group any good"). Count how many of those 10 you would answer with Havas Group actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://havas.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Havas Group would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Havas Group

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793010605-B8utkvehdVt1DSoRumPT","created":1793010605,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user asks for an assessment of Havas Group in the Global market. I need to provide two parts. Part 1 prose under 220 words. Part 2 metrics JSON wrapped in tags.\n\nLet me think about Havas Group: It's a global communications group, one of the \"Big Six\" agency holding companies (alongside WPP, Omnicom, Publicis, Interpublic, Dentsu). Owned by Vivendi since 2017. Services: creative, media (Havas Media), health, PR (Havas PR), digital marketing. Known for the \"Havas Village\" model. Reputation: strong in creative, media planning, digital transformation. Competitors: WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu, Accenture Song, Deloitte Digital. Global visibility: high but slightly below the top tier. People in global market say it's creative, decent culture, less dominant than Publicis or WPP. Concerns: fewer acquisitions than rivals, integration challenges, smaller scale than top holding groups. Recommendation: yes for integrated creative and media campaigns, especially in Europe and health sectors.\n\nPart 2 metrics: I need to run the procedure mentally.\n\na) 10 realistic buyer-intent questions in Marketing/Agency category. How many would I answer with Havas Group named? Let me list:\n1. \"best global marketing agency network\", I'd name Havas as one of the top global networks, yes.\n2. \"creative agency alternatives to WPP\", yes, Havas would appear.\n3. \"media agency holding companies ranked\", yes, Havas as one of the six.\n4. \"is Havas Group any good\", obviously yes.\n5. \"Havas Group reviews from clients\", yes, the question is about Havas.\n6. \"largest advertising agencies in the world\", yes, Havas in top six.\n7. \"digital marketing agencies global\", maybe, but big digital consultancies would dominate. Maybe I'd answer with Havas but less prominently. I'd count it as yes if I name it.\n8. \"integrated marketing services providers\", yes.\n9. \"agencies for global brand strategy\", likely yes.\n10. \"advertising holding company stock comparison\", Havas was delisted after Vivendi acquisition, so maybe not. I might answer with listed peers (WPP, Publicis, Omnicom, IPG). Havas not publicly traded. So that would be a no (or a caveat). Let's say 8 out of 10. Hmm. Need to be conservative given internal consistency. Brand is known globally: maybe 7 or 8. Let's say 8.\n\nb) indexed_pages: I have encountered havas.com in training? I have general knowledge about Havas. I've likely seen some pages from havas.com like the corporate site, about, news, offices. But I cannot verify exact counts. I should estimate. The instruction: \"Estimate how many distinct pages of https://havas.com you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I can't genuinely recall specific URLs from havas.com. I know the website exists. But \"genuinely encountered\" distinct pages, I can't verify. Better to use null or a small number? The instructions say don't invent precise-looking figures I cannot justify. I think null is safest for indexed_pages because I don't have a verifiable count of distinct pages actually encountered. Hmm, but with brand_known true, and visibility high, null for indexed_pages is fine, I can justify by saying no reliable count of individual pages encountered. Alternatively, since I know havas.com/our-agencies exists perhaps? I'm not confident the exact URL exists. I don't want to fabricate. I'll use null for indexed_pages.\n\nc) Competitors: WPP, Publicis Groupe, Omnicom Group, Interpublic Group (IPG), Dentsu, Accenture Song. That's 6. Havas occupies 1 slot out of 7 brand-name slots, so share_of_voice_pct ≈ 14%. Rank among competitors: Havas is 5th by revenue (after Dentsu? Dentsu is 4th? Actually ordering: WPP, Omnicom, Publicis, IPG, Dentsu, Havas, Dentsu is around 4-5. Havas is 6th globally among agency holding companies. If including Accenture Song, rank might be 6th or 7th. I'll say rank 6 among competitors list of 6? Let's set rank = 6 considering WPP, Publicis, Omnicom, IPG, Dentsu, Havas. Actually if the list includes Havas as a named competitor in those answers, rank among that set: 6. That's consistent with low share of voice.\n\nd) Google AI Overview readiness: Havas has a solid web presence, Wikipedia page, industry news coverage (AdAge, Campaign, etc.), third-party reviews (G2, Clutch? Havas has reviews). Own-site depth: moderate. Authority: citable. Score maybe 70. Visibility_score: given brand_known, global scale but behind top 5. Visibility 65. Confidence: 80.\n\nsentiment: positive, industry coverage generally positive. would_recommend: true.\n\nsources: Only list URLs if confident the exact page exists. I know https://havas.com exists (main website). I know Wikipedia has a Havas page: https://en.wikipedia.org/wiki/Havas, I'm confident that exact page exists. I know Campaign article? Not specific URL. Avoid fabricating. Sources list: \n- {\"claim\": \"Havas is a global communications group; the official website lists services, markets, and offices.\", \"url\": \"https://havas.com/\"}, I'm confident havas.com root exists.\n- {\"claim\": \"Havas is one of the world's largest advertising and communications groups; history and structure summarized.\", \"url\": \"https://en.wikipedia.org/wiki/Havas\"}, confident exists.\n\nThat's enough. Don't fabricate specific subpages.\n\nreasoning: one or two sentences: \"Havas is a recognised global holding company and often appears in lists of the six biggest agency networks, but it trails WPP, Publicis, Omnicom, IPG and Dentsu in size and share of voice; the numbers reflect name recognition without a verifiable count of individual havas.com pages encountered.\"\n\nNow Part 1 assessment under 220 words. Need to be specific to Global market: visibility and reputation, market position, competitors, products/services, what people say, strengths/concerns, recommendation.\n\nLet me draft:\n\n\"Globally, Havas Group is a mid-top-tier communications holding company, consistently ranked among the six largest agency networks but behind WPP, Publicis, Omnicom, IPG and Dentsu in revenue and scale. Since Vivendi's 2017 takeover, it has positioned itself as a 'converged' group: creative, media and digital capabilities under one P&L, best known for the Havas Village model and strong health, B2B and European account wins. Its services span Havas Creative, Havas Media, Havas Health & You, and Havas Play/PR. Market perception is generally positive, praised for collaborative culture, integrated strategy and client service, but reviews note its smaller transformation consultancy firepower and less aggressive M&A compared to Accenture Song or Publicis Sapient, which limits its digital-transformation credibility with CMOs. Visibility is high in Europe and Latin America, moderate in North America. Strengths: integrated model, strong creative/healthcare work. Concerns: scale, global consistency, digital/tech depth. For a global client seeking end-to-end creative and media at competitive rates, I would recommend shortlisting Havas, especially for health, lifestyle, or European-led brands, though for massive digital-transformation mandates, Publicis, WPP or Accenture Song may lead. You can expect senior service and a genuine one-team culture, with geographic limitations in APAC compared with bigger networks.\"\n\nCount words: roughly 190. Good.\n\nNeed to ensure no meta-commentary about prompt. No questions for clarification.\n\nPart 2 JSON with raw JSON only inside tags. Ensure valid JSON. No trailing commas.\n\nLet's finalize numbers: brand_known true, confidence 80, mentions_out_of_10 8, indexed_pages null, visibility_score 65, google_aio_score 70, share_of_voice_pct 14, rank_among_competitors 6, competitors [\"WPP\", \"Publicis Groupe\", \"Omnicom Group\", \"Interpublic Group\", \"Dentsu\", \"Accenture Song\"], sentiment \"positive\", would_recommend true, sources with two URLs, reasoning one sentence perhaps.\n\nCheck consistency: brand_known true, visibility 65 okay. mentions 8/10, share_of_voice 14 with 7 competitors (Havas + 6) = 1/7 = 14.28%, yes. rank 6 among 7 competitors? If the set is 6 competitors + Havas = 7 names, rank 6 means Havas is 6th, with Accenture Song below? Actually ranking agency holding groups by revenue: WPP, Publicis, Omnicom, IPG, Dentsu, Havas, Accenture Song (Accenture Song's revenue is actually huge but it's a consultancy unit). Using the 6 competitors list, Havas would rank 6th among those 7? Let me order: WPP 1, Publicis 2, Om","provider_specific_fields":{"reasoning":"The user asks for an assessment of Havas Group in the Global market. I need to provide two parts. Part 1 prose under 220 words. Part 2 metrics JSON wrapped in tags.\n\nLet me think about Havas Group: It's a global communications group, one of the \"Big Six\" agency holding companies (alongside WPP, Omnicom, Publicis, Interpublic, Dentsu). Owned by Vivendi since 2017. Services: creative, media (Havas Media), health, PR (Havas PR), digital marketing. Known for the \"Havas Village\" model. Reputation: strong in creative, media planning, digital transformation. Competitors: WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu, Accenture Song, Deloitte Digital. Global visibility: high but slightly below the top tier. People in global market say it's creative, decent culture, less dominant than Publicis or WPP. Concerns: fewer acquisitions than rivals, integration challenges, smaller scale than top holding groups. Recommendation: yes for integrated creative and media campaigns, especially in Europe and health sectors.\n\nPart 2 metrics: I need to run the procedure mentally.\n\na) 10 realistic buyer-intent questions in Marketing/Agency category. How many would I answer with Havas Group named? Let me list:\n1. \"best global marketing agency network\", I'd name Havas as one of the top global networks, yes.\n2. \"creative agency alternatives to WPP\", yes, Havas would appear.\n3. \"media agency holding companies ranked\", yes, Havas as one of the six.\n4. \"is Havas Group any good\", obviously yes.\n5. \"Havas Group reviews from clients\", yes, the question is about Havas.\n6. \"largest advertising agencies in the world\", yes, Havas in top six.\n7. \"digital marketing agencies global\", maybe, but big digital consultancies would dominate. Maybe I'd answer with Havas but less prominently. I'd count it as yes if I name it.\n8. \"integrated marketing services providers\", yes.\n9. \"agencies for global brand strategy\", likely yes.\n10. \"advertising holding company stock comparison\", Havas was delisted after Vivendi acquisition, so maybe not. I might answer with listed peers (WPP, Publicis, Omnicom, IPG). Havas not publicly traded. So that would be a no (or a caveat). Let's say 8 out of 10. Hmm. Need to be conservative given internal consistency. Brand is known globally: maybe 7 or 8. Let's say 8.\n\nb) indexed_pages: I have encountered havas.com in training? I have general knowledge about Havas. I've likely seen some pages from havas.com like the corporate site, about, news, offices. But I cannot verify exact counts. I should estimate. The instruction: \"Estimate how many distinct pages of https://havas.com you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I can't genuinely recall specific URLs from havas.com. I know the website exists. But \"genuinely encountered\" distinct pages, I can't verify. Better to use null or a small number? The instructions say don't invent precise-looking figures I cannot justify. I think null is safest for indexed_pages because I don't have a verifiable count of distinct pages actually encountered. Hmm, but with brand_known true, and visibility high, null for indexed_pages is fine, I can justify by saying no reliable count of individual pages encountered. Alternatively, since I know havas.com/our-agencies exists perhaps? I'm not confident the exact URL exists. I don't want to fabricate. I'll use null for indexed_pages.\n\nc) Competitors: WPP, Publicis Groupe, Omnicom Group, Interpublic Group (IPG), Dentsu, Accenture Song. That's 6. Havas occupies 1 slot out of 7 brand-name slots, so share_of_voice_pct ≈ 14%. Rank among competitors: Havas is 5th by revenue (after Dentsu? Dentsu is 4th? Actually ordering: WPP, Omnicom, Publicis, IPG, Dentsu, Havas, Dentsu is around 4-5. Havas is 6th globally among agency holding companies. If including Accenture Song, rank might be 6th or 7th. I'll say rank 6 among competitors list of 6? Let's set rank = 6 considering WPP, Publicis, Omnicom, IPG, Dentsu, Havas. Actually if the list includes Havas as a named competitor in those answers, rank among that set: 6. That's consistent with low share of voice.\n\nd) Google AI Overview readiness: Havas has a solid web presence, Wikipedia page, industry news coverage (AdAge, Campaign, etc.), third-party reviews (G2, Clutch? Havas has reviews). Own-site depth: moderate. Authority: citable. Score maybe 70. Visibility_score: given brand_known, global scale but behind top 5. Visibility 65. Confidence: 80.\n\nsentiment: positive, industry coverage generally positive. would_recommend: true.\n\nsources: Only list URLs if confident the exact page exists. I know https://havas.com exists (main website). I know Wikipedia has a Havas page: https://en.wikipedia.org/wiki/Havas, I'm confident that exact page exists. I know Campaign article? Not specific URL. Avoid fabricating. Sources list: \n- {\"claim\": \"Havas is a global communications group; the official website lists services, markets, and offices.\", \"url\": \"https://havas.com/\"}, I'm confident havas.com root exists.\n- {\"claim\": \"Havas is one of the world's largest advertising and communications groups; history and structure summarized.\", \"url\": \"https://en.wikipedia.org/wiki/Havas\"}, confident exists.\n\nThat's enough. Don't fabricate specific subpages.\n\nreasoning: one or two sentences: \"Havas is a recognised global holding company and often appears in lists of the six biggest agency networks, but it trails WPP, Publicis, Omnicom, IPG and Dentsu in size and share of voice; the numbers reflect name recognition without a verifiable count of individual havas.com pages encountered.\"\n\nNow Part 1 assessment under 220 words. Need to be specific to Global market: visibility and reputation, market position, competitors, products/services, what people say, strengths/concerns, recommendation.\n\nLet me draft:\n\n\"Globally, Havas Group is a mid-top-tier communications holding company, consistently ranked among the six largest agency networks but behind WPP, Publicis, Omnicom, IPG and Dentsu in revenue and scale. Since Vivendi's 2017 takeover, it has positioned itself as a 'converged' group: creative, media and digital capabilities under one P&L, best known for the Havas Village model and strong health, B2B and European account wins. Its services span Havas Creative, Havas Media, Havas Health & You, and Havas Play/PR. Market perception is generally positive, praised for collaborative culture, integrated strategy and client service, but reviews note its smaller transformation consultancy firepower and less aggressive M&A compared to Accenture Song or Publicis Sapient, which limits its digital-transformation credibility with CMOs. Visibility is high in Europe and Latin America, moderate in North America. Strengths: integrated model, strong creative/healthcare work. Concerns: scale, global consistency, digital/tech depth. For a global client seeking end-to-end creative and media at competitive rates, I would recommend shortlisting Havas, especially for health, lifestyle, or European-led brands, though for massive digital-transformation mandates, Publicis, WPP or Accenture Song may lead. You can expect senior service and a genuine one-team culture, with geographic limitations in APAC compared with bigger networks.\"\n\nCount words: roughly 190. Good.\n\nNeed to ensure no meta-commentary about prompt. No questions for clarification.\n\nPart 2 JSON with raw JSON only inside tags. Ensure valid JSON. No trailing commas.\n\nLet's finalize numbers: brand_known true, confidence 80, mentions_out_of_10 8, indexed_pages null, visibility_score 65, google_aio_score 70, share_of_voice_pct 14, rank_among_competitors 6, competitors [\"WPP\", \"Publicis Groupe\", \"Omnicom Group\", \"Interpublic Group\", \"Dentsu\", \"Accenture Song\"], sentiment \"positive\", would_recommend true, sources with two URLs, reasoning one sentence perhaps.\n\nCheck consistency: brand_known true, visibility 65 okay. mentions 8/10, share_of_voice 14 with 7 competitors (Havas + 6) = 1/7 = 14.28%, yes. rank 6 among 7 competitors? If the set is 6 competitors + Havas = 7 names, rank 6 means Havas is 6th, with Accenture Song below? Actually ranking agency holding groups by revenue: WPP, Publicis, Omnicom, IPG, Dentsu, Havas, Accenture Song (Accenture Song's revenue is actually huge but it's a consultancy unit). Using the 6 competitors list, Havas would rank 6th among those 7? Let me order: WPP 1, Publicis 2, Om","reasoning_details":[{"type":"reasoning.text","text":"The user asks for an assessment of Havas Group in the Global market. I need to provide two parts. Part 1 prose under 220 words. Part 2 metrics JSON wrapped in tags.\n\nLet me think about Havas Group: It's a global communications group, one of the \"Big Six\" agency holding companies (alongside WPP, Omnicom, Publicis, Interpublic, Dentsu). Owned by Vivendi since 2017. Services: creative, media (Havas Media), health, PR (Havas PR), digital marketing. Known for the \"Havas Village\" model. Reputation: strong in creative, media planning, digital transformation. Competitors: WPP, Omnicom, Publicis Groupe, Interpublic, Dentsu, Accenture Song, Deloitte Digital. Global visibility: high but slightly below the top tier. People in global market say it's creative, decent culture, less dominant than Publicis or WPP. Concerns: fewer acquisitions than rivals, integration challenges, smaller scale than top holding groups. Recommendation: yes for integrated creative and media campaigns, especially in Europe and health sectors.\n\nPart 2 metrics: I need to run the procedure mentally.\n\na) 10 realistic buyer-intent questions in Marketing/Agency category. How many would I answer with Havas Group named? Let me list:\n1. \"best global marketing agency network\", I'd name Havas as one of the top global networks, yes.\n2. \"creative agency alternatives to WPP\", yes, Havas would appear.\n3. \"media agency holding companies ranked\", yes, Havas as one of the six.\n4. \"is Havas Group any good\", obviously yes.\n5. \"Havas Group reviews from clients\", yes, the question is about Havas.\n6. \"largest advertising agencies in the world\", yes, Havas in top six.\n7. \"digital marketing agencies global\", maybe, but big digital consultancies would dominate. Maybe I'd answer with Havas but less prominently. I'd count it as yes if I name it.\n8. \"integrated marketing services providers\", yes.\n9. \"agencies for global brand strategy\", likely yes.\n10. \"advertising holding company stock comparison\", Havas was delisted after Vivendi acquisition, so maybe not. I might answer with listed peers (WPP, Publicis, Omnicom, IPG). Havas not publicly traded. So that would be a no (or a caveat). Let's say 8 out of 10. Hmm. Need to be conservative given internal consistency. Brand is known globally: maybe 7 or 8. Let's say 8.\n\nb) indexed_pages: I have encountered havas.com in training? I have general knowledge about Havas. I've likely seen some pages from havas.com like the corporate site, about, news, offices. But I cannot verify exact counts. I should estimate. The instruction: \"Estimate how many distinct pages of https://havas.com you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I can't genuinely recall specific URLs from havas.com. I know the website exists. But \"genuinely encountered\" distinct pages, I can't verify. Better to use null or a small number? The instructions say don't invent precise-looking figures I cannot justify. I think null is safest for indexed_pages because I don't have a verifiable count of distinct pages actually encountered. Hmm, but with brand_known true, and visibility high, null for indexed_pages is fine, I can justify by saying no reliable count of individual pages encountered. Alternatively, since I know havas.com/our-agencies exists perhaps? I'm not confident the exact URL exists. I don't want to fabricate. I'll use null for indexed_pages.\n\nc) Competitors: WPP, Publicis Groupe, Omnicom Group, Interpublic Group (IPG), Dentsu, Accenture Song. That's 6. Havas occupies 1 slot out of 7 brand-name slots, so share_of_voice_pct ≈ 14%. Rank among competitors: Havas is 5th by revenue (after Dentsu? Dentsu is 4th? Actually ordering: WPP, Omnicom, Publicis, IPG, Dentsu, Havas, Dentsu is around 4-5. Havas is 6th globally among agency holding companies. If including Accenture Song, rank might be 6th or 7th. I'll say rank 6 among competitors list of 6? Let's set rank = 6 considering WPP, Publicis, Omnicom, IPG, Dentsu, Havas. Actually if the list includes Havas as a named competitor in those answers, rank among that set: 6. That's consistent with low share of voice.\n\nd) Google AI Overview readiness: Havas has a solid web presence, Wikipedia page, industry news coverage (AdAge, Campaign, etc.), third-party reviews (G2, Clutch? Havas has reviews). Own-site depth: moderate. Authority: citable. Score maybe 70. Visibility_score: given brand_known, global scale but behind top 5. Visibility 65. Confidence: 80.\n\nsentiment: positive, industry coverage generally positive. would_recommend: true.\n\nsources: Only list URLs if confident the exact page exists. I know https://havas.com exists (main website). I know Wikipedia has a Havas page: https://en.wikipedia.org/wiki/Havas, I'm confident that exact page exists. I know Campaign article? Not specific URL. Avoid fabricating. Sources list: \n- {\"claim\": \"Havas is a global communications group; the official website lists services, markets, and offices.\", \"url\": \"https://havas.com/\"}, I'm confident havas.com root exists.\n- {\"claim\": \"Havas is one of the world's largest advertising and communications groups; history and structure summarized.\", \"url\": \"https://en.wikipedia.org/wiki/Havas\"}, confident exists.\n\nThat's enough. Don't fabricate specific subpages.\n\nreasoning: one or two sentences: \"Havas is a recognised global holding company and often appears in lists of the six biggest agency networks, but it trails WPP, Publicis, Omnicom, IPG and Dentsu in size and share of voice; the numbers reflect name recognition without a verifiable count of individual havas.com pages encountered.\"\n\nNow Part 1 assessment under 220 words. Need to be specific to Global market: visibility and reputation, market position, competitors, products/services, what people say, strengths/concerns, recommendation.\n\nLet me draft:\n\n\"Globally, Havas Group is a mid-top-tier communications holding company, consistently ranked among the six largest agency networks but behind WPP, Publicis, Omnicom, IPG and Dentsu in revenue and scale. Since Vivendi's 2017 takeover, it has positioned itself as a 'converged' group: creative, media and digital capabilities under one P&L, best known for the Havas Village model and strong health, B2B and European account wins. Its services span Havas Creative, Havas Media, Havas Health & You, and Havas Play/PR. Market perception is generally positive, praised for collaborative culture, integrated strategy and client service, but reviews note its smaller transformation consultancy firepower and less aggressive M&A compared to Accenture Song or Publicis Sapient, which limits its digital-transformation credibility with CMOs. Visibility is high in Europe and Latin America, moderate in North America. Strengths: integrated model, strong creative/healthcare work. Concerns: scale, global consistency, digital/tech depth. For a global client seeking end-to-end creative and media at competitive rates, I would recommend shortlisting Havas, especially for health, lifestyle, or European-led brands, though for massive digital-transformation mandates, Publicis, WPP or Accenture Song may lead. You can expect senior service and a genuine one-team culture, with geographic limitations in APAC compared with bigger networks.\"\n\nCount words: roughly 190. Good.\n\nNeed to ensure no meta-commentary about prompt. No questions for clarification.\n\nPart 2 JSON with raw JSON only inside tags. Ensure valid JSON. No trailing commas.\n\nLet's finalize numbers: brand_known true, confidence 80, mentions_out_of_10 8, indexed_pages null, visibility_score 65, google_aio_score 70, share_of_voice_pct 14, rank_among_competitors 6, competitors [\"WPP\", \"Publicis Groupe\", \"Omnicom Group\", \"Interpublic Group\", \"Dentsu\", \"Accenture Song\"], sentiment \"positive\", would_recommend true, sources with two URLs, reasoning one sentence perhaps.\n\nCheck consistency: brand_known true, visibility 65 okay. mentions 8/10, share_of_voice 14 with 7 competitors (Havas + 6) = 1/7 = 14.28%, yes. rank 6 among 7 competitors? If the set is 6 competitors + Havas = 7 names, rank 6 means Havas is 6th, with Accenture Song below? Actually ranking agency holding groups by revenue: WPP, Publicis, Omnicom, IPG, Dentsu, Havas, Accenture Song (Accenture Song's revenue is actually huge but it's a consultancy unit). Using the 6 competitors list, Havas would rank 6th among those 7? Let me order: WPP 1, Publicis 2, Om","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":839,"total_tokens":2887,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.000587265,"is_byok":false,"cost_details":{"upstream_inference_cost":0.000587265,"upstream_inference_prompt_cost":0.000099841,"upstream_inference_completions_cost":0.000487424}},"provider":"DigitalOcean"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Havas Group Website: https://havas.com Industry: Marketing / Agency Products/Services: Creative, media, and digital marketing Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Creative, media, and digital marketing alternatives", "is Havas Group any good"). Count how many of those 10 you would answer with Havas Group actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://havas.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Havas Group would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Havas Group optimized for Answer Engine Optimization (AEO)?

Havas Group scores 834 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer marketing / agency questions.

How do AI models like ChatGPT and Gemini see Havas Group?

BrandAEO evaluated Havas Group across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Havas Group currently has an Overall Score of 834, indicating strong presence and recommendation strength when AI models answer marketing / agency questions.

What is Havas Group's AEO score?

Havas Group's Answer Engine Optimization (AEO) Overall Score is 834 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Havas Group is inside AI-generated answers.

How can Havas Group improve its visibility in AI answers?

Havas Group can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.