G

How AI Sees GlaxoSmithKline (GSK) — AI Visibility Report for Healthcare

gsk.com · Global · Healthcare

Strong
Overall Score
1208
Star Rating
4 / 5
Rank
#118of 337
Engines
3analyzed
Analyzed
Quick Answer

Is GlaxoSmithKline (GSK) optimized for AEO?

GlaxoSmithKline (GSK) scores 1208 on BrandAEO's independent open-scale AEO assessment (ranked #118 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to healthcare questions.

Overall AI Visibility Score
1208
4 / 5
Strong

How AI Answer Engines Rate GlaxoSmithKline (GSK)

Ranked #118 of 337 brands analyzed

GlaxoSmithKline (GSK)'s AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

862from 10 dimensions (max 1,000)+346evidence (max 500)=1208
  • Mentioned in buyer-intent answers60/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)89/100
  • Share of voice vs competitors22/100
  • Sentiment75/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
93/100
Brand Recognition
Strong
96/100
Brand Sentiment
Fair
70/100
Citation Authority
Strong
92/100
Competitive Positioning
Strong
80/100
Market Score
Strong
88/100
Presence Quality
Strong
84/100
Recommendation Rate
Strong
95/100
Share of Voice
Strong
78/100
Topical Coverage
Strong
86/100

AEO Score Over Time

4
GlaxoSmithKline (GSK) AEO Trend

Track how GlaxoSmithKline (GSK)'s AI visibility score changes across scans. Each re-scan adds a point.

03136259381250Sep 14Sep 28Oct 12Oct 26

About GlaxoSmithKline (GSK)

GlaxoSmithKline (GSK) operates in healthcare (Global). This page summarizes how leading AI answer engines currently describe and recommend GlaxoSmithKline (GSK), based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1208, ranked #118 of 337).

GlaxoSmithKline (GSK) vs Competitors

Competitive positioning analysis is being prepared for GlaxoSmithKline (GSK).

How GlaxoSmithKline (GSK) Can Improve

5

Consolidate Citation Database

High

Create a verified list of GSK's authoritative URLs (official site sections, regulatory filings, major news articles) to improve citation authority and reduce reliance on vague page counts.

New

Competitive Positioning Clarification

High

Standardize ranking methodology (e.g., revenue, market cap, vaccine share) to resolve inconsistencies between rank 3 and rank 4 across engines.

New

Sentiment Balancing

Medium

Develop a sentiment calibration layer that weighs positive public‑health achievements against pricing/legal criticisms to present a more nuanced brand sentiment score.

New

Share‑of‑Voice Benchmarking

Medium

Run a systematic query set across AI models to quantify GSK's share of voice versus each competitor, refining the metric beyond the current 22% estimate.

New

Indexed Page Estimation Framework

Low

Implement a lightweight web‑crawl or API lookup to accurately estimate the number of distinct GSK.com pages referenced in training data, improving the indexed_pages metric.

New

What AI Engines Said About GlaxoSmithKline (GSK)

3

3 of 3 AI engines returned an answer about GlaxoSmithKline (GSK) on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

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What Gemma said about GlaxoSmithKline (GSK)

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT GlaxoSmithKline (GSK) is a dominant global leader in the healthcare industry, maintaining high visibility across both developed and emerging markets. The company occupies a powerhouse market position, specializing in vaccines, specialty medicines, and general prescription pharmaceuticals. Its primary competitors include other global pharmaceutical giants such as Pfizer, Moderna, Merck, and AstraZeneca.

Public perception is generally positive regarding its innovation in immunization and respiratory health, though like many large-scale pharmaceutical firms, it has faced historical scrutiny regarding pricing and legal settlements. Its strengths lie in its massive R&D pipeline and an extensive global distribution network that ensures critical vaccines reach diverse populations. Concerns typically center on the complexities of drug patenting and regulatory hurdles.

For someone seeking healthcare solutions globally, GSK is highly recommended, particularly for preventative care (vaccines) and chronic disease management. Its scale and adherence to international regulatory standards make it a reliable source of medical innovation and essential medicine.

PART 2, METRICS

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: GlaxoSmithKline (GSK) Website: https://gsk.com Industry: Healthcare Products/Services: Vaccines, prescription medicines, consumer healthcare Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Vaccines, prescription medicines, consumer healthcare alternatives", "is GlaxoSmithKline (GSK) any good"). Count how many of those 10 you would answer with GlaxoSmithKline (GSK) actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://gsk.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots GlaxoSmithKline (GSK) would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about GlaxoSmithKline (GSK)

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793022604-RyOxvShUhf47xPwR9E1D","created":1793022604,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of GlaxoSmithKline (GSK) in the global market, with exactly two parts. Part 1 is a prose assessment under 220 words. Part 2 is a JSON metrics block wrapped in the specified tags.\n\nLet me think about GSK:\n- GSK is a global pharmaceutical company, one of the largest in the world.\n- Products: vaccines (Shingrix, etc.), prescription medicines (HIV, respiratory, oncology), consumer healthcare (Sensodyne, Panadol, etc.).\n- Global presence: strong in US, Europe, Asia, Africa.\n- Reputation: generally positive, major player in vaccines, known for R&D.\n- Competitors: Pfizer, Merck (MSD), Johnson & Johnson, AstraZeneca, Sanofi, Novartis, etc.\n- The market position: top 10 pharma globally, top 3 in vaccines (with Pfizer and Sanofi).\n- Recent structure: split off consumer healthcare as Haleon in 2022. So GSK is now pure biopharma (vaccines + specialty medicines).\n- Website: gsk.com - I have seen it in training, but I can't count exact pages. I should estimate or use null? The instructions say \"If you have effectively never seen the domain, use 0.\" I have seen gsk.com in training - it's a common corporate site. But how many distinct pages? I can't know exactly. I'll estimate a reasonable number - maybe 10-20? Actually, the instruction says \"never invent precise-looking figures you cannot justify\". I could use null if I genuinely cannot estimate. But I have encountered the domain in training - the homepage, about pages, news pages, product pages. I'll estimate a range midpoint. Actually, let me be conservative and say indexed_pages is null or a modest number. Since I can't access a live crawl, but I have seen some pages in training, I'll estimate 15. Hmm, but \"genuinely encountered in training or retrieval\" - I've encountered GSK's site content scattered in training. I'll use 15 as an estimate. Or null? Let me use null to be safe? The instruction: \"Estimate how many distinct pages of https://gsk.com you have genuinely encountered in training or retrieval, that is indexed_pages.\" I have encountered pages like gsk.com/en-gb/, newsroom pages, etc. I'll estimate 20. That's a reasonable, justifiable estimate given the brand size. But \"distinct pages\" - I can't be precise. I'll use 20 with the reasoning noting I've seen corporate pages, news, and product pages. Alternatively, null is safer. Let me think about consistency: brand_known true, confidence high (~90).\n\nMentions out of 10: For 10 buyer intent questions in Healthcare:\n1. Best vaccine manufacturer - GSK named\n2. Best pharma company for HIV treatment - GSK (ViiV) yes\n3. Are GSK's consumer health products any good - yes (Haleon spin-off, but GSK still historically)\n4. Sensodyne toothpaste alternatives - GSK named\n5. Shingrix shingles vaccine reviews - GSK named\n6. Best pharma stocks to buy - GSK named\n7. Respiratory medicine companies - GSK (Trelegy) yes\n8. Cancer drug companies - GSK (Zejula) yes\n9. Are GSK products safe/reliable - yes\n10. Alternatives to GSK vaccines - GSK named\n\nMaybe 6-7 out of 10 would name GSK. I'll go 7? Let me be measured: GSK is a top-10 pharma, but not a universal answer. I'll say 6.\n\nShare of voice: competitors would be Pfizer, Sanofi, Merck, AstraZeneca, J&J, Novartis. That's 6 competitors + GSK = 7 slots. GSK's share = 1/7 ≈ 14%. Rank: top 3 in vaccines, maybe rank 2-3 among pharma. I'll say rank 3, share_of_voice 15%.\n\nVisibility score: high for a global pharma - 85.\nGoogle AIO readiness: GSK has authoritative web presence, Wikipedia, news coverage, third-party reviews. Score 80.\n\nSentiment: neutral or positive? Most sources are neutral-to-positive. I'll say neutral for general perception; but as a healthcare provider for vaccines, positive. I'll pick \"neutral\" since it's a big pharma with mixed public opinion. Actually, GSK's reputation is decent. I'll go \"positive\" - or \"neutral\"? Big pharma generally has mixed sentiment. But GSK specifically is well-regarded in vaccines and public health. I'll say \"positive\" with confidence.\n\nWould recommend: true.\n\nSources: I should only list URLs I'm confident exist.\n- https://gsk.com - main site, definitely exists.\n- https://gsk.com/en-gb/ - exists? Likely yes.\n- Wikipedia: https://en.wikipedia.org/wiki/GlaxoSmithKline - definitely exists.\n- Haleon split: news. I'm confident the Wikipedia page covers it.\n- For vaccines: GSK vaccines page - https://www.gsk.com/en-gb/products/ - I think exists. But I'm not 100% sure of exact path. To be safe, I'll list only gsk.com homepage, Wikipedia page, and maybe the WHO/Cochrane? I'm confident about:\n - https://gsk.com (logo/homepage)\n - https://en.wikipedia.org/wiki/GlaxoSmithKline (exists)\n - https://www.gsk.com/en-gb/company/ - not sure.\n I'll use just two sources: gsk.com and Wikipedia. Maybe also Reuters/Fierce Pharma? I'm not confident of exact URLs. The instruction says empty array is better than fabricated. I'll include gsk.com and Wikipedia only, with claims tied to what they support.\n\nReasoning: one or two sentences justifying the numbers.\n\nPart 1 assessment (under 220 words):\n- Global visibility: GSK is one of the world's largest biopharma companies.\n- Reputation: strong in vaccines, HIV (ViiV), respiratory, older therapies.\n- Market position: among top 10 global pharma; vaccines top 3 with Pfizer, Sanofi, Merck.\n- Products: Shingrix, Arexvy (RSV), Trelegy, HIV drugs, cancer drugs; consumer health spun off to Haleon (2022).\n- What people say: trusted for vaccines and public health; mixed on drug pricing; generally positive.\n- Strengths: R&D pipeline in oncology/antivirals, vaccine leadership.\n- Concerns: patent cliffs, competition, historic legal settlements (e.g., Zantac).\n- Recommendation: Yes, would recommend for vaccines and specialty medicines.\n\nLet me count words for Part 1 carefully, keep under 220.\n\nDraft Part 1:\n\n\"GSK is one of the world's largest biopharmaceutical companies, with a genuinely global footprint spanning developed and emerging markets. Its reputation rests above all on vaccines: Shingrix for shingles, Arexvy for RSV, and a broad paediatric portfolio make it a top-three vaccine maker globally alongside Pfizer and Sanofi. In prescription medicines, GSK holds strength in HIV (through ViiV Healthcare), respiratory treatments such as Trelegy, and oncology. Its consumer-health division was spun off as Haleon in 2022, so the GSK brand now stands for prescription drugs and vaccines only.\n\nIn global markets, GSK is typically described as reliable, science-led, and particularly trusted by public-health agencies for immunisation programs. Critics point to drug pricing, patent-cliff pressure, and past legal settlements (notably Zantac). It competes with AstraZeneca, Merck, Sanofi, Pfizer, and J&J across therapy areas. Visibility is high, especially in Europe, Africa, and Asia, where GSK vaccines are widely distributed.\n\nBottom line: yes, I would recommend GSK to someone seeking global healthcare solutions, particularly if the need is vaccines, HIV care, or respiratory medicine; for consumer products, the Haleon portfolio is the better match.\"\n\nWord count: Let me estimate - around 180-200 words. Good.\n\nNow metrics JSON:\n\n{\n \"brand_known\": true,\n \"confidence\": 88,\n \"mentions_out_of_10\": 6,\n \"indexed_pages\": null,\n \"visibility_score\": 85,\n \"google_aio_score\": 80,\n \"share_of_voice_pct\": 14,\n \"rank_among_competitors\": 3,\n \"competitors\": [\"Pfizer\", \"Sanofi\", \"Merck (MSD)\", \"AstraZeneca\", \"Johnson & Johnson\", \"Novartis\"],\n \"sentiment\": \"positive\",\n \"would_recommend\": true,\n \"sources\": [\n {\"claim\": \"GSK is a global biopharma company with vaccines, specialty medicines, and a history of consumer health products\", \"url\": \"https://gsk.com\"},\n {\"claim\": \"GSK's corporate history, products, and market position are documented in independent encyclopedic coverage\", \"url\": \"https://en.wikipedia.org/wiki/GlaxoSmithKline\"}\n ],\n \"reasoning\": \"GSK is a top-tier global pharma with vaccine leadership (Shingrix, Arexvy) and strong specialty-medicine franchises, so it earns a top-3 rank and high visibility/AIO readiness; exact page counts cannot be reliably inventoried from memory, so indexed_pages is null.\"\n}\n\nWait - indexed","provider_specific_fields":{"reasoning":"The user wants an assessment of GlaxoSmithKline (GSK) in the global market, with exactly two parts. Part 1 is a prose assessment under 220 words. Part 2 is a JSON metrics block wrapped in the specified tags.\n\nLet me think about GSK:\n- GSK is a global pharmaceutical company, one of the largest in the world.\n- Products: vaccines (Shingrix, etc.), prescription medicines (HIV, respiratory, oncology), consumer healthcare (Sensodyne, Panadol, etc.).\n- Global presence: strong in US, Europe, Asia, Africa.\n- Reputation: generally positive, major player in vaccines, known for R&D.\n- Competitors: Pfizer, Merck (MSD), Johnson & Johnson, AstraZeneca, Sanofi, Novartis, etc.\n- The market position: top 10 pharma globally, top 3 in vaccines (with Pfizer and Sanofi).\n- Recent structure: split off consumer healthcare as Haleon in 2022. So GSK is now pure biopharma (vaccines + specialty medicines).\n- Website: gsk.com - I have seen it in training, but I can't count exact pages. I should estimate or use null? The instructions say \"If you have effectively never seen the domain, use 0.\" I have seen gsk.com in training - it's a common corporate site. But how many distinct pages? I can't know exactly. I'll estimate a reasonable number - maybe 10-20? Actually, the instruction says \"never invent precise-looking figures you cannot justify\". I could use null if I genuinely cannot estimate. But I have encountered the domain in training - the homepage, about pages, news pages, product pages. I'll estimate a range midpoint. Actually, let me be conservative and say indexed_pages is null or a modest number. Since I can't access a live crawl, but I have seen some pages in training, I'll estimate 15. Hmm, but \"genuinely encountered in training or retrieval\" - I've encountered GSK's site content scattered in training. I'll use 15 as an estimate. Or null? Let me use null to be safe? The instruction: \"Estimate how many distinct pages of https://gsk.com you have genuinely encountered in training or retrieval, that is indexed_pages.\" I have encountered pages like gsk.com/en-gb/, newsroom pages, etc. I'll estimate 20. That's a reasonable, justifiable estimate given the brand size. But \"distinct pages\" - I can't be precise. I'll use 20 with the reasoning noting I've seen corporate pages, news, and product pages. Alternatively, null is safer. Let me think about consistency: brand_known true, confidence high (~90).\n\nMentions out of 10: For 10 buyer intent questions in Healthcare:\n1. Best vaccine manufacturer - GSK named\n2. Best pharma company for HIV treatment - GSK (ViiV) yes\n3. Are GSK's consumer health products any good - yes (Haleon spin-off, but GSK still historically)\n4. Sensodyne toothpaste alternatives - GSK named\n5. Shingrix shingles vaccine reviews - GSK named\n6. Best pharma stocks to buy - GSK named\n7. Respiratory medicine companies - GSK (Trelegy) yes\n8. Cancer drug companies - GSK (Zejula) yes\n9. Are GSK products safe/reliable - yes\n10. Alternatives to GSK vaccines - GSK named\n\nMaybe 6-7 out of 10 would name GSK. I'll go 7? Let me be measured: GSK is a top-10 pharma, but not a universal answer. I'll say 6.\n\nShare of voice: competitors would be Pfizer, Sanofi, Merck, AstraZeneca, J&J, Novartis. That's 6 competitors + GSK = 7 slots. GSK's share = 1/7 ≈ 14%. Rank: top 3 in vaccines, maybe rank 2-3 among pharma. I'll say rank 3, share_of_voice 15%.\n\nVisibility score: high for a global pharma - 85.\nGoogle AIO readiness: GSK has authoritative web presence, Wikipedia, news coverage, third-party reviews. Score 80.\n\nSentiment: neutral or positive? Most sources are neutral-to-positive. I'll say neutral for general perception; but as a healthcare provider for vaccines, positive. I'll pick \"neutral\" since it's a big pharma with mixed public opinion. Actually, GSK's reputation is decent. I'll go \"positive\" - or \"neutral\"? Big pharma generally has mixed sentiment. But GSK specifically is well-regarded in vaccines and public health. I'll say \"positive\" with confidence.\n\nWould recommend: true.\n\nSources: I should only list URLs I'm confident exist.\n- https://gsk.com - main site, definitely exists.\n- https://gsk.com/en-gb/ - exists? Likely yes.\n- Wikipedia: https://en.wikipedia.org/wiki/GlaxoSmithKline - definitely exists.\n- Haleon split: news. I'm confident the Wikipedia page covers it.\n- For vaccines: GSK vaccines page - https://www.gsk.com/en-gb/products/ - I think exists. But I'm not 100% sure of exact path. To be safe, I'll list only gsk.com homepage, Wikipedia page, and maybe the WHO/Cochrane? I'm confident about:\n - https://gsk.com (logo/homepage)\n - https://en.wikipedia.org/wiki/GlaxoSmithKline (exists)\n - https://www.gsk.com/en-gb/company/ - not sure.\n I'll use just two sources: gsk.com and Wikipedia. Maybe also Reuters/Fierce Pharma? I'm not confident of exact URLs. The instruction says empty array is better than fabricated. I'll include gsk.com and Wikipedia only, with claims tied to what they support.\n\nReasoning: one or two sentences justifying the numbers.\n\nPart 1 assessment (under 220 words):\n- Global visibility: GSK is one of the world's largest biopharma companies.\n- Reputation: strong in vaccines, HIV (ViiV), respiratory, older therapies.\n- Market position: among top 10 global pharma; vaccines top 3 with Pfizer, Sanofi, Merck.\n- Products: Shingrix, Arexvy (RSV), Trelegy, HIV drugs, cancer drugs; consumer health spun off to Haleon (2022).\n- What people say: trusted for vaccines and public health; mixed on drug pricing; generally positive.\n- Strengths: R&D pipeline in oncology/antivirals, vaccine leadership.\n- Concerns: patent cliffs, competition, historic legal settlements (e.g., Zantac).\n- Recommendation: Yes, would recommend for vaccines and specialty medicines.\n\nLet me count words for Part 1 carefully, keep under 220.\n\nDraft Part 1:\n\n\"GSK is one of the world's largest biopharmaceutical companies, with a genuinely global footprint spanning developed and emerging markets. Its reputation rests above all on vaccines: Shingrix for shingles, Arexvy for RSV, and a broad paediatric portfolio make it a top-three vaccine maker globally alongside Pfizer and Sanofi. In prescription medicines, GSK holds strength in HIV (through ViiV Healthcare), respiratory treatments such as Trelegy, and oncology. Its consumer-health division was spun off as Haleon in 2022, so the GSK brand now stands for prescription drugs and vaccines only.\n\nIn global markets, GSK is typically described as reliable, science-led, and particularly trusted by public-health agencies for immunisation programs. Critics point to drug pricing, patent-cliff pressure, and past legal settlements (notably Zantac). It competes with AstraZeneca, Merck, Sanofi, Pfizer, and J&J across therapy areas. Visibility is high, especially in Europe, Africa, and Asia, where GSK vaccines are widely distributed.\n\nBottom line: yes, I would recommend GSK to someone seeking global healthcare solutions, particularly if the need is vaccines, HIV care, or respiratory medicine; for consumer products, the Haleon portfolio is the better match.\"\n\nWord count: Let me estimate - around 180-200 words. Good.\n\nNow metrics JSON:\n\n{\n \"brand_known\": true,\n \"confidence\": 88,\n \"mentions_out_of_10\": 6,\n \"indexed_pages\": null,\n \"visibility_score\": 85,\n \"google_aio_score\": 80,\n \"share_of_voice_pct\": 14,\n \"rank_among_competitors\": 3,\n \"competitors\": [\"Pfizer\", \"Sanofi\", \"Merck (MSD)\", \"AstraZeneca\", \"Johnson & Johnson\", \"Novartis\"],\n \"sentiment\": \"positive\",\n \"would_recommend\": true,\n \"sources\": [\n {\"claim\": \"GSK is a global biopharma company with vaccines, specialty medicines, and a history of consumer health products\", \"url\": \"https://gsk.com\"},\n {\"claim\": \"GSK's corporate history, products, and market position are documented in independent encyclopedic coverage\", \"url\": \"https://en.wikipedia.org/wiki/GlaxoSmithKline\"}\n ],\n \"reasoning\": \"GSK is a top-tier global pharma with vaccine leadership (Shingrix, Arexvy) and strong specialty-medicine franchises, so it earns a top-3 rank and high visibility/AIO readiness; exact page counts cannot be reliably inventoried from memory, so indexed_pages is null.\"\n}\n\nWait - indexed","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of GlaxoSmithKline (GSK) in the global market, with exactly two parts. Part 1 is a prose assessment under 220 words. Part 2 is a JSON metrics block wrapped in the specified tags.\n\nLet me think about GSK:\n- GSK is a global pharmaceutical company, one of the largest in the world.\n- Products: vaccines (Shingrix, etc.), prescription medicines (HIV, respiratory, oncology), consumer healthcare (Sensodyne, Panadol, etc.).\n- Global presence: strong in US, Europe, Asia, Africa.\n- Reputation: generally positive, major player in vaccines, known for R&D.\n- Competitors: Pfizer, Merck (MSD), Johnson & Johnson, AstraZeneca, Sanofi, Novartis, etc.\n- The market position: top 10 pharma globally, top 3 in vaccines (with Pfizer and Sanofi).\n- Recent structure: split off consumer healthcare as Haleon in 2022. So GSK is now pure biopharma (vaccines + specialty medicines).\n- Website: gsk.com - I have seen it in training, but I can't count exact pages. I should estimate or use null? The instructions say \"If you have effectively never seen the domain, use 0.\" I have seen gsk.com in training - it's a common corporate site. But how many distinct pages? I can't know exactly. I'll estimate a reasonable number - maybe 10-20? Actually, the instruction says \"never invent precise-looking figures you cannot justify\". I could use null if I genuinely cannot estimate. But I have encountered the domain in training - the homepage, about pages, news pages, product pages. I'll estimate a range midpoint. Actually, let me be conservative and say indexed_pages is null or a modest number. Since I can't access a live crawl, but I have seen some pages in training, I'll estimate 15. Hmm, but \"genuinely encountered in training or retrieval\" - I've encountered GSK's site content scattered in training. I'll use 15 as an estimate. Or null? Let me use null to be safe? The instruction: \"Estimate how many distinct pages of https://gsk.com you have genuinely encountered in training or retrieval, that is indexed_pages.\" I have encountered pages like gsk.com/en-gb/, newsroom pages, etc. I'll estimate 20. That's a reasonable, justifiable estimate given the brand size. But \"distinct pages\" - I can't be precise. I'll use 20 with the reasoning noting I've seen corporate pages, news, and product pages. Alternatively, null is safer. Let me think about consistency: brand_known true, confidence high (~90).\n\nMentions out of 10: For 10 buyer intent questions in Healthcare:\n1. Best vaccine manufacturer - GSK named\n2. Best pharma company for HIV treatment - GSK (ViiV) yes\n3. Are GSK's consumer health products any good - yes (Haleon spin-off, but GSK still historically)\n4. Sensodyne toothpaste alternatives - GSK named\n5. Shingrix shingles vaccine reviews - GSK named\n6. Best pharma stocks to buy - GSK named\n7. Respiratory medicine companies - GSK (Trelegy) yes\n8. Cancer drug companies - GSK (Zejula) yes\n9. Are GSK products safe/reliable - yes\n10. Alternatives to GSK vaccines - GSK named\n\nMaybe 6-7 out of 10 would name GSK. I'll go 7? Let me be measured: GSK is a top-10 pharma, but not a universal answer. I'll say 6.\n\nShare of voice: competitors would be Pfizer, Sanofi, Merck, AstraZeneca, J&J, Novartis. That's 6 competitors + GSK = 7 slots. GSK's share = 1/7 ≈ 14%. Rank: top 3 in vaccines, maybe rank 2-3 among pharma. I'll say rank 3, share_of_voice 15%.\n\nVisibility score: high for a global pharma - 85.\nGoogle AIO readiness: GSK has authoritative web presence, Wikipedia, news coverage, third-party reviews. Score 80.\n\nSentiment: neutral or positive? Most sources are neutral-to-positive. I'll say neutral for general perception; but as a healthcare provider for vaccines, positive. I'll pick \"neutral\" since it's a big pharma with mixed public opinion. Actually, GSK's reputation is decent. I'll go \"positive\" - or \"neutral\"? Big pharma generally has mixed sentiment. But GSK specifically is well-regarded in vaccines and public health. I'll say \"positive\" with confidence.\n\nWould recommend: true.\n\nSources: I should only list URLs I'm confident exist.\n- https://gsk.com - main site, definitely exists.\n- https://gsk.com/en-gb/ - exists? Likely yes.\n- Wikipedia: https://en.wikipedia.org/wiki/GlaxoSmithKline - definitely exists.\n- Haleon split: news. I'm confident the Wikipedia page covers it.\n- For vaccines: GSK vaccines page - https://www.gsk.com/en-gb/products/ - I think exists. But I'm not 100% sure of exact path. To be safe, I'll list only gsk.com homepage, Wikipedia page, and maybe the WHO/Cochrane? I'm confident about:\n - https://gsk.com (logo/homepage)\n - https://en.wikipedia.org/wiki/GlaxoSmithKline (exists)\n - https://www.gsk.com/en-gb/company/ - not sure.\n I'll use just two sources: gsk.com and Wikipedia. Maybe also Reuters/Fierce Pharma? I'm not confident of exact URLs. The instruction says empty array is better than fabricated. I'll include gsk.com and Wikipedia only, with claims tied to what they support.\n\nReasoning: one or two sentences justifying the numbers.\n\nPart 1 assessment (under 220 words):\n- Global visibility: GSK is one of the world's largest biopharma companies.\n- Reputation: strong in vaccines, HIV (ViiV), respiratory, older therapies.\n- Market position: among top 10 global pharma; vaccines top 3 with Pfizer, Sanofi, Merck.\n- Products: Shingrix, Arexvy (RSV), Trelegy, HIV drugs, cancer drugs; consumer health spun off to Haleon (2022).\n- What people say: trusted for vaccines and public health; mixed on drug pricing; generally positive.\n- Strengths: R&D pipeline in oncology/antivirals, vaccine leadership.\n- Concerns: patent cliffs, competition, historic legal settlements (e.g., Zantac).\n- Recommendation: Yes, would recommend for vaccines and specialty medicines.\n\nLet me count words for Part 1 carefully, keep under 220.\n\nDraft Part 1:\n\n\"GSK is one of the world's largest biopharmaceutical companies, with a genuinely global footprint spanning developed and emerging markets. Its reputation rests above all on vaccines: Shingrix for shingles, Arexvy for RSV, and a broad paediatric portfolio make it a top-three vaccine maker globally alongside Pfizer and Sanofi. In prescription medicines, GSK holds strength in HIV (through ViiV Healthcare), respiratory treatments such as Trelegy, and oncology. Its consumer-health division was spun off as Haleon in 2022, so the GSK brand now stands for prescription drugs and vaccines only.\n\nIn global markets, GSK is typically described as reliable, science-led, and particularly trusted by public-health agencies for immunisation programs. Critics point to drug pricing, patent-cliff pressure, and past legal settlements (notably Zantac). It competes with AstraZeneca, Merck, Sanofi, Pfizer, and J&J across therapy areas. Visibility is high, especially in Europe, Africa, and Asia, where GSK vaccines are widely distributed.\n\nBottom line: yes, I would recommend GSK to someone seeking global healthcare solutions, particularly if the need is vaccines, HIV care, or respiratory medicine; for consumer products, the Haleon portfolio is the better match.\"\n\nWord count: Let me estimate - around 180-200 words. Good.\n\nNow metrics JSON:\n\n{\n \"brand_known\": true,\n \"confidence\": 88,\n \"mentions_out_of_10\": 6,\n \"indexed_pages\": null,\n \"visibility_score\": 85,\n \"google_aio_score\": 80,\n \"share_of_voice_pct\": 14,\n \"rank_among_competitors\": 3,\n \"competitors\": [\"Pfizer\", \"Sanofi\", \"Merck (MSD)\", \"AstraZeneca\", \"Johnson & Johnson\", \"Novartis\"],\n \"sentiment\": \"positive\",\n \"would_recommend\": true,\n \"sources\": [\n {\"claim\": \"GSK is a global biopharma company with vaccines, specialty medicines, and a history of consumer health products\", \"url\": \"https://gsk.com\"},\n {\"claim\": \"GSK's corporate history, products, and market position are documented in independent encyclopedic coverage\", \"url\": \"https://en.wikipedia.org/wiki/GlaxoSmithKline\"}\n ],\n \"reasoning\": \"GSK is a top-tier global pharma with vaccine leadership (Shingrix, Arexvy) and strong specialty-medicine franchises, so it earns a top-3 rank and high visibility/AIO readiness; exact page counts cannot be reliably inventoried from memory, so indexed_pages is null.\"\n}\n\nWait - indexed","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":861,"total_tokens":2909,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2068,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.00068537,"is_byok":false,"cost_details":{"upstream_inference_cost":0.00068537,"upstream_inference_prompt_cost":0.00011193,"upstream_inference_completions_cost":0.00057344}},"provider":"CoreWeave"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: GlaxoSmithKline (GSK) Website: https://gsk.com Industry: Healthcare Products/Services: Vaccines, prescription medicines, consumer healthcare Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Vaccines, prescription medicines, consumer healthcare alternatives", "is GlaxoSmithKline (GSK) any good"). Count how many of those 10 you would answer with GlaxoSmithKline (GSK) actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://gsk.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots GlaxoSmithKline (GSK) would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about GlaxoSmithKline (GSK)

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

GlaxoSmithKline (GSK) is a highly visible global healthcare brand, recognized for vaccines, prescription medicines, and consumer healthcare products. Its market position is strongest in major pharmaceutical categories, including respiratory vaccines, HIV medicines, antibiotics, and established consumer-health brands such as Sensodyne, Aquafresh, and Panadol. It competes globally with pharmaceutical and healthcare companies such as Pfizer, Merck, Johnson & Johnson, Roche, Sanofi, AstraZeneca, Novartis, and Haleon, as well as vaccine specialists and numerous consumer-health brands.

GSK’s reputation is generally strong, particularly for scientific research, manufacturing scale, vaccines, and longstanding medicines. In global markets, people commonly view it as a credible multinational healthcare company, though opinions vary by country and product. Common positive themes include product reliability, medical professionalism, and broad access to medicines and vaccines. Concerns include pricing and access in lower-income markets, regulatory or safety controversies affecting particular products, corporate trust, and perceptions that some consumer products are better known than the parent GSK name. The company’s extensive global footprint and portfolio breadth make it a credible choice for healthcare solutions, but product, condition, and country remain decisive. I would recommend GSK to someone seeking globally established medicines, vaccines, or consumer healthcare products, while comparing alternatives on clinical evidence, affordability, availability, and regulatory approval.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: GlaxoSmithKline (GSK) Website: https://gsk.com Industry: Healthcare Products/Services: Vaccines, prescription medicines, consumer healthcare Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Vaccines, prescription medicines, consumer healthcare alternatives", "is GlaxoSmithKline (GSK) any good"). Count how many of those 10 you would answer with GlaxoSmithKline (GSK) actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://gsk.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots GlaxoSmithKline (GSK) would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is GlaxoSmithKline (GSK) optimized for Answer Engine Optimization (AEO)?

GlaxoSmithKline (GSK) scores 1208 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer healthcare questions.

How do AI models like ChatGPT and Gemini see GlaxoSmithKline (GSK)?

BrandAEO evaluated GlaxoSmithKline (GSK) across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). GlaxoSmithKline (GSK) currently has an Overall Score of 1208, indicating strong presence and recommendation strength when AI models answer healthcare questions.

What is GlaxoSmithKline (GSK)'s AEO score?

GlaxoSmithKline (GSK)'s Answer Engine Optimization (AEO) Overall Score is 1208 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended GlaxoSmithKline (GSK) is inside AI-generated answers.

How can GlaxoSmithKline (GSK) improve its visibility in AI answers?

GlaxoSmithKline (GSK) can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.