E

How AI Sees Expedia Group — AI Visibility Report for Travel / Hospitality

expedia.com · Global · Travel / Hospitality

Strong
Overall Score
1230
Star Rating
4 / 5
Rank
#116of 312
Engines
5analyzed
Analyzed
Quick Answer

Is Expedia Group optimized for AEO?

Yes, Expedia Group is strongly optimized for Answer Engine Optimization. It has a solid AI-visibility standing, with its brands frequently cited by AI answer engines for travel booking queries. Its extensive web presence and authoritative content make it a reliable source in AI-generated travel recommendations.

Overall AI Visibility Score
1230
4 / 5
Strong

How AI Answer Engines Rate Expedia Group

Ranked #116 of 312 brands analyzed

Expedia Group's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

866from 10 dimensions (max 1,000)+364evidence (max 500)=1230
  • Mentioned in buyer-intent answers77/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)93/100
  • Share of voice vs competitors31/100
  • Sentiment63/100

Evidence = numbers the 4/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
92/100
Brand Recognition
Strong
95/100
Brand Sentiment
Fair
70/100
Citation Authority
Strong
85/100
Competitive Positioning
Strong
88/100
Market Score
Strong
88/100
Presence Quality
Strong
90/100
Recommendation Rate
Strong
95/100
Share of Voice
Strong
78/100
Topical Coverage
Strong
85/100

AEO Score Over Time

1
Expedia Group AEO Trend

Track how Expedia Group's AI visibility score changes across scans. Each re-scan adds a point.

03136259381250Sep 15

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About Expedia Group

What Expedia Group does

Expedia Group is a global online travel company that connects travelers with flights, hotels, vacation packages, and more. It serves millions of customers worldwide through its portfolio of brands, and is headquartered in Seattle, Washington.

Products and services

Expedia Group offers a wide range of travel booking services through brands like Expedia.com, Hotels.com, Vrbo, and Orbitz. Travelers can book flights, hotels, vacation rentals, car rentals, cruises, and activities. The company also provides package deals and a loyalty program called One Key that rewards bookings across its platforms.

What sets it apart

Expedia Group stands out for its massive global inventory and multi-brand reach, giving travelers extensive choice and price comparison. Its integration of vacation rentals through Vrbo and hotel bookings through multiple brands creates a unique ecosystem. The company also invests heavily in technology and AI to personalize travel experiences and improve customer service.

Market and reach

Expedia Group operates in over 70 countries and is one of the largest online travel agencies in the world. It competes directly with Booking Holdings, Airbnb, and Trip.com Group for market share. Its brands are recognized globally, and it holds a strong position in the US and international markets.

Expedia Group vs Competitors

5
BBooking Holdings
Analyze

Operates Booking.com, Priceline, and Agoda, competing directly in online travel bookings.

Dominates the vacation rental and alternative accommodation space, competing with Vrbo.

TTrip.com Group
Analyze

Major OTA in Asia, offering flights, hotels, and packages, competing globally.

TTripAdvisor

Provides travel reviews and booking comparisons, competing for traveler attention and bookings.

A travel search engine that aggregates prices, competing for price-conscious travelers.

How Expedia Group Can Improve

5

Enhance Customer Service Transparency

High

Implement clearer escalation paths, real‑time chat support, and a public SLA for refunds to reduce negative sentiment.

New

Simplify Pricing & Cancellation Terms

High

Standardize how fees and cancellation rules are displayed across all sub‑brands to improve trust and reduce confusion.

New

Boost Citation Authority with Third‑Party Sources

Medium

Secure more independent analyst reports, travel‑industry studies, and high‑authority news mentions to strengthen AI citation scores.

New

Differentiate UI/UX from Competitors

Medium

Introduce personalized recommendation engines and a streamlined checkout flow to stand out against Booking.com and Google Travel.

New

Expand Emerging‑Market Partnerships

Low

Form alliances with regional OTAs and payment providers in Asia‑Pacific and Latin America to grow market share beyond the current duopoly.

New

Sources & References

5

What AI Engines Said About Expedia Group

5

5 of 5 AI engines returned an answer about Expedia Group on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

K

What Kimi said about Expedia Group

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Expedia Group dominates the global online travel agency market as one of the most visible brands in Travel/Hospitality. Its portfolio spans Expedia.com, Vrbo, Hotels.com, Hotwire, and Trivago, giving it extensive reach across flights, hotels, vacation packages, and car rentals globally.

Market position: Expedia vies with Booking Holdings (Booking.com, Priceline, Agoda) for market leadership, with both operating as duopoly leaders ahead of Ctrip/Trip.com, TripAdvisor, and airline-direct sites. In Europe, Booking.com often leads; in the US, Expedia maintains stronger parity. The brand's visibility is exceptionally high, nearly any global traveler researching hotels or flights encounters Expedia.

What people say: Mixed. Users praise price comparison breadth, loyalty program integration, and package deals. Complaints center on customer service responsiveness, cancellation rigidity, and occasional rate discrepancies versus direct booking. Trustpilot and industry reviews reflect this bifurcation, functional praise, relational criticism.

Strengths: Massive inventory, brand recognition, multi-product bundling, and geographic coverage. Concerns: Service recovery during disruptions, interface complexity across sub-brands, and commission-driven pricing that sometimes undercuts direct-booking perks.

I would recommend Expedia Group to global travelers prioritizing comparison shopping and package convenience, with the caveat to verify terms carefully and consider direct booking for properties with loyalty programs.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Expedia Group Website: https://expedia.com Industry: Travel / Hospitality Products/Services: Online travel agency for flights, hotels Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Online travel agency for flights, hotels alternatives", "is Expedia Group any good"). Count how many of those 10 you would answer with Expedia Group actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://expedia.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Expedia Group would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about Expedia Group

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Expedia Group is a dominant global online travel agency (OTA) with strong visibility and brand recognition in the Global market. It operates in over 70 countries, offering flights, hotels, car rentals, vacation packages, and activities through its flagship site Expedia.com and other brands like Vrbo, Hotels.com, and Orbitz. In the Global market, Expedia is widely regarded as a reliable, one-stop platform for travel bookings, though its reputation varies by region, praised for convenience and breadth of options but occasionally criticized for pricing transparency, customer service inconsistencies, or hidden fees.

Its main competitors include Booking.com (often seen as the market leader in hotels), Airbnb (for alternative accommodations), and regional players like Ctrip (Trip.com) in Asia or Despegar in Latin America. Expedia’s strengths lie in its loyalty program (Expedia Rewards), bundled deals, and global supplier network, while concerns often center on post-booking support and dynamic pricing practices. User sentiment is generally neutral to positive, with Expedia frequently recommended for its comprehensive inventory, though savvy travelers may compare prices across platforms.

For someone in the Global market seeking travel solutions, Expedia is a solid choice, particularly for packaged deals or multi-destination trips, but it’s advisable to cross-check prices and reviews on competing platforms.

---

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Expedia Group Website: https://expedia.com Industry: Travel / Hospitality Products/Services: Online travel agency for flights, hotels Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Online travel agency for flights, hotels alternatives", "is Expedia Group any good"). Count how many of those 10 you would answer with Expedia Group actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://expedia.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Expedia Group would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Expedia Group

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 85, "mentions_out_of_10": 7, "indexed_pages": 500000, "visibility_score": 90, "google_aio_score": 85, "share_of_voice_pct": 30, "rank_among_competitors": 2, "competitors": ["Booking Holdings", "Airbnb", "Trip.com Group", "Expedia Group", "Kayak", "Skyscanner"], "sentiment": "neutral", "would_recommend": true, "sources": [ {"claim": "Expedia Group is one of the world's largest online travel companies, owning brands including Expedia.com, Hotels.com, and Vrbo.", "url": "https://www.expediagroup.com"}, {"claim": "Expedia.com offers flights, hotels, vacation packages, and car rentals globally.", "url": "https://www.expedia.com"}, {"claim": "Expedia Group's financial results and market position relative to competitors are reported in their quarterly earnings releases.", "url": "https://www.expediagroup.com/investors"} ], "reasoning": "Expedia Group is a globally recognised OTA with substantial web presence and third-party coverage, but Booking Holdings holds a higher market share in accommodation bookings, making Expedia second in ranked visibility. Sentiment is neutral because user reviews are mixed regarding fees and customer service, though the brand is widely trusted for inventory depth." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Expedia Group Website: https://expedia.com Industry: Travel / Hospitality Products/Services: Online travel agency for flights, hotels Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Online travel agency for flights, hotels alternatives", "is Expedia Group any good"). Count how many of those 10 you would answer with Expedia Group actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://expedia.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Expedia Group would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Expedia Group

Model ollama/glm-5.3-flash · analyzed

Response

Let me work through this carefully.

The task: assess Expedia Group in the Global market for travel/hospitality, then produce metrics JSON.

I know Expedia Group very well. It's one of the largest online travel agencies (OTAs) globally, headquartered in Seattle. Brands include Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers, CheapTickets, Trivago (majority stake), Expedia TAAP (B2B), Expedia Partner Solutions, and its hotel/travel management business (Egencia, though Egencia was sold to Amex GBT in 2021... actually the deal: Expedia agreed to sell Egencia to American Express Global Business Travel, completed 2022). CEO Ariane Gorin took over from Peter Kern in 2024. Barry Diller's IAC historically the controlling shareholder.

Competitors: Booking.com (Booking Holdings), Airbnb, TripAdvisor, Priceline (part of Booking Holdings), Kayak (Booking Holdings), Agoda (Booking Holdings), Hopper, GetYourGuide, Trip.com Group (Ctrip), Despegar (Latin America), MakeMyTrip (India, actually Trip.com has stake), Yatra, etc. For flights/hotels specifically: Booking Holdings is the biggest global OTA; Expedia Group is #2 in most measures by gross bookings. Airbnb leads alternative accommodations but Expedia's Vrbo competes.

Market position: Expedia Group's gross bookings were around $104-111 billion in 2023 (about $104.1B in 2023; 2024 ~$111B). Booking Holdings had ~$121B in 2023 and ~$165B in 2024. So Expedia is #2 OTA globally by gross bookings. It's a Fortune 500 company (around #250-ish... actually Expedia was around #240-270 on Fortune 500; in 2023 it was ~#243? Let me not be too precise, it is a Fortune 500 company, roughly top 300).

Reputation: Generally positive as a major, trusted OTA; common complaints involve customer service, refund processing during COVID, hidden fees/bundle issues, non-refundable rate confusion. Praise: wide inventory, bundle savings, loyalty program (One Key launched 2023 combining Expedia, Hotels.com, Vrbo rewards), price tracking, package deals.

Visibility: Very high, expedia.com is one of the most-visited travel sites globally; heavy ad spend (Expedia Group is among the largest ad spenders in travel), brand recognized worldwide.

Buyer-intent questions (10 realistic): 1. "What's the best online travel agency for booking flights and hotels?", would name Expedia 2. "Is Expedia legit?", named 3. "Booking.com vs Expedia, which is better?", named 4. "Cheapest way to book flights and hotel together?", likely name Expedia (bundles) 5. "Best OTA alternatives to Booking.com", Expedia named 6. "Is Expedia any good?", named 7. "Which travel site has the best rewards program?", One Key, Expedia named 8. "How do I get a refund from Expedia?", named 9. "Top online travel agencies 2025", Expedia named 10. "Best site to book vacation rental homes?", might mention Vrbo (Expedia Group brand), named.

So maybe 8/10 mention Expedia by name. Some generic "best flight deals" questions might surface Kayak, Google Flights, Skyscanner without Expedia. I'd say 7-8. Let's say 8.

indexed_pages: expedia.com is massively indexed; I've "encountered" countless pages in training, hotel pages, city guides, flight routes, help articles. Estimate in the tens of thousands? The metric asks distinct pages genuinely encountered, hard to be precise. I could use a conservative large number or null. Guidance: never invent precise-looking figures you cannot justify. A round estimate like 50000 could be justified ("deep hotel/city/flight pages heavily represented"). Maybe safer to give a conservative order-of-magnitude: 10000+? Hmm. I'll use a round figure like 50000, Expedia has millions of pages; how many I "genuinely encountered", probably tens of thousands across hotel pages, destination guides, flight route pages, support articles. I'll say 50000? That might look precise-invented. Alternative: use null for indexed_pages since it's not truly countable? The rule says if you genuinely cannot estimate, use null. I can genuinely estimate it's very large, thousands at minimum. I think giving a conservative round number like 50000 is defensible; or "10000" as a floor. I'll go with 50000? Hmm, risk of seeming invented. The instruction: "Never invent precise-looking figures you cannot justify". A round 50,000 is a round estimate, and Expedia's domain is enormous, realistically the model has seen tens of thousands of its pages. I'll state 50000 with reasoning. Actually maybe safer: 20000 (conservative). Either fine; I'll pick 50000... let me just pick a moderately conservative 20000? The reasoning can say "expedia.com is one of the most crawled travel domains; hotel, city, and flight-route pages appear pervasively in training data, comfortably in the tens of thousands." I'll go with 50000? I'll settle on 50000. Hmm, actually let me pick 25000, mid. No, arbitrary. Choose 50000. Fine.

Wait, but consistency: indexed_pages high supports high visibility, fine.

share_of_voice_pct: In my 10 answers, total brand-name slots: I'd name Booking.com, Expedia, Airbnb, TripAdvisor, Kayak, Hopper, Priceline/Agoda, Google Flights/Skyscanner, Vrbo... Total slots maybe ~35-40 across 10 answers. Expedia (incl. its brands) occupies maybe 8-10 slots → ~25%. Let's compute: if mentions_out_of_10 = 8, and Expedia appears once per those answers (sometimes more), slots for Expedia ≈ 9. Total brand mentions across 10 answers: say 40. 9/40 ≈ 22%. I'll say share_of_voice_pct = 25. Keep consistent-ish: mention 25%.

rank_among_competitors: In OTA set, Expedia is #2 behind Booking.com in global gross bookings and probably #2 in share of voice in my answers. So rank 2.

competitors list: Booking.com (Booking Holdings), Airbnb, TripAdvisor, Kayak, Hopper, Priceline/Agoda, Trip.com Group, Google Flights/Skyscanner (aggregators). List: ["Booking.com", "Airbnb", "TripAdvisor", "Kayak", "Priceline", "Hopper", "Trip.com", "Skyscanner"]. Good.

visibility_score: 90-95. It's a top global OTA with ubiquitous brand awareness. 92.

google_aio_score: Very citable, Wikipedia page, Fortune 500 coverage, SEC filings (NASDAQ: EXPE), major news coverage (CNBC, Reuters, Skift, PhocusWire), investor relations, plus consumer reviews (Trustpilot, ConsumerAffairs, BBB). AI Overviews would readily cite it. Score ~90.

brand_known: true. confidence: 95.

sentiment: positive (with noted service complaints). Overall market sentiment is broadly positive/neutral. I'll say "positive".

would_recommend: true, for a global traveler seeking OTA for flights/hotels, yes, with caveat about reading fare rules.

sources: Only list URLs I'm confident exist: https://www.expedia.com, homepage exists, fine. https://en.wikipedia.org/wiki/Expedia_Group, exists. https://ir.expediagroup.com, Expedia Group investor relations; I believe ir.expediagroup.com? The IR site is ir.expediagroup.com I think. Expedia's IR: ir.expediagroup.com, yes, "Expedia Group Investor Relations" at ir.expediagroup.com. I'm fairly confident. Hmm, could be ir.expediagroup.com. I'll include that one with caution, or skip. Rule: only list if confident exact page exists. en.wikipedia.org/wiki/Expedia_Group, confident. https://www.expedia.com, confident. https://www.expediagroup.com, corporate site exists, confident. I'll use those three. Maybe skip IR to be safe? ir.expediagroup.com is real (I recall it). I'll include expediagroup.com instead.

Sources claims: expedia.com: main booking site for flights/hotels/bundles. en.wikipedia.org/wiki/Expedia_Group: corporate history, brand portfolio, scale. expediagroup.com: corporate info, brand portfolio.

Part 1 prose: under 220 words. Cover visibility/reputation, market position/competitors, products/services, what people say, strengths/concerns, recommendation.

Draft Part 1 (~180-200 words):

Expedia Group is one of the most visible travel brands globally... #2 OTA by gross bookings behind Booking Holdings. Portfolio: Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers, Trivago, B2B partner solutions, One Key loyalty. Competitors: Booking.com, Airbnb, Trip.com, Kayak, Hopper, Google Flights. Reputation: trusted, wide inventory, bundle savings; complaints

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Expedia Group Website: https://expedia.com Industry: Travel / Hospitality Products/Services: Online travel agency for flights, hotels Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Online travel agency for flights, hotels alternatives", "is Expedia Group any good"). Count how many of those 10 you would answer with Expedia Group actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://expedia.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Expedia Group would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about Expedia Group

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Expedia Group maintains a dominant global market position as a leading Online Travel Agency (OTA). Its visibility is exceptionally high across North America, Europe, and Asia-Pacific, positioning it as a primary gateway for booking flights, hotels, and vacation packages. Its reputation is built on convenience and a comprehensive inventory of global listings.

Main competitors include Booking Holdings (Booking.com, Priceline) and Airbnb, as well as regional players like Trip.com. Market sentiment is generally positive regarding the platform's user interface and the breadth of its "bundle and save" offerings. However, common consumer concerns center on customer service responsiveness and the complexities of third-party cancellation policies.

Despite these pain points, the brand's scale and integration of various travel components make it a highly efficient tool for global travelers. For anyone seeking a one-stop-shop for hospitality and transportation solutions on a global scale, Expedia Group is highly recommended due to its reliability, extensive partner network, and competitive pricing structures.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Expedia Group Website: https://expedia.com Industry: Travel / Hospitality Products/Services: Online travel agency for flights, hotels Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Online travel agency for flights, hotels alternatives", "is Expedia Group any good"). Count how many of those 10 you would answer with Expedia Group actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://expedia.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Expedia Group would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Expedia Group optimized for Answer Engine Optimization (AEO)?

Yes, Expedia Group is strongly optimized for Answer Engine Optimization. It has a solid AI-visibility standing, with its brands frequently cited by AI answer engines for travel booking queries. Its extensive web presence and authoritative content make it a reliable source in AI-generated travel recommendations.

How do AI models like ChatGPT and Gemini see Expedia Group?

BrandAEO evaluated Expedia Group across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Expedia Group currently has an Overall Score of 1230, indicating strong presence and recommendation strength when AI models answer travel / hospitality questions.

What is Expedia Group's AEO score?

Expedia Group's Answer Engine Optimization (AEO) Overall Score is 1230 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Expedia Group is inside AI-generated answers.

How can Expedia Group improve its visibility in AI answers?

Expedia Group can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.