E

How AI Sees Etsy — AI Visibility Report for E-commerce / Retail

etsy.com · Global · E-commerce / Retail

Strong
Overall Score
1307
Star Rating
5 / 5
Rank
#45of 312
Engines
5analyzed
Analyzed
Quick Answer

Is Etsy optimized for AEO?

Yes, Etsy is strongly optimized for Answer Engine Optimization. It has high visibility in AI-generated answers, often ranking first for handmade and vintage queries. Its extensive catalog, strong brand recognition, and positive sentiment contribute to its solid AI presence.

Overall AI Visibility Score
1307
5 / 5
Excellent

How AI Answer Engines Rate Etsy

Ranked #45 of 312 brands analyzed

Etsy's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

903from 10 dimensions (max 1,000)+404evidence (max 500)=1307
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)83/100
  • Share of voice vs competitors41/100
  • Sentiment100/100

Evidence = numbers the 4/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
90/100
Brand Recognition
Strong
96/100
Brand Sentiment
Strong
92/100
Citation Authority
Strong
88/100
Competitive Positioning
Strong
95/100
Market Score
Strong
88/100
Presence Quality
Strong
91/100
Recommendation Rate
Strong
98/100
Share of Voice
Strong
85/100
Topical Coverage
Strong
80/100

AEO Score Over Time

1
Etsy AEO Trend

Track how Etsy's AI visibility score changes across scans. Each re-scan adds a point.

033867510131350Sep 14

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About Etsy

What Etsy does

Etsy is a global e-commerce marketplace focused on handmade, vintage, and craft supplies. It connects millions of independent sellers with buyers seeking unique, creative goods. The company is headquartered in Brooklyn, New York, and operates worldwide.

Products and services

Etsy offers a vast array of products including handmade jewelry, clothing, home decor, art, and personalized gifts. It also features vintage items that are at least 20 years old, and a wide range of craft supplies for DIY enthusiasts. Sellers can set up their own shops, manage listings, and use Etsy's payment and shipping tools. Buyers can browse by category, search for specific items, and purchase with confidence through Etsy's buyer protection program.

What sets it apart

Etsy's unique value proposition is its dedicated focus on handmade and vintage goods, fostering a strong community of creators and buyers. It provides robust seller tools, including analytics, advertising options, and a seller handbook. Etsy has a massive catalog with millions of listings, giving it an unmatched depth in its niche. Its brand recognition and SEO strength make it the go-to platform for unique, non-mass-produced items.

Market and reach

Etsy operates globally, serving buyers and sellers in numerous countries. It has tens of millions of active buyers and millions of sellers, making it the leading marketplace in its category. The company is publicly traded on the NASDAQ under the ticker ETSY. Its main competitors include Amazon Handmade, eBay, Redbubble, and NotOnTheHighStreet.

Etsy vs Competitors

5
AAmazon Handmade
Analyze

Amazon's dedicated marketplace for handmade goods competes directly with Etsy for buyers and sellers.

eBay offers a wide range of vintage and handmade items, competing for the same audience.

RRedbubble
Analyze

Redbubble focuses on unique, artist-designed products, overlapping with Etsy's creative niche.

NNotOnTheHighStreet
Analyze

This UK-based marketplace features handmade and unique gifts, competing in the same space.

SSociety6
Analyze

Society6 sells art and design products, competing for buyers of unique, creative goods.

How Etsy Can Improve

5

Clarify and Reduce Seller Fees

High

Publish a transparent fee schedule, explore tiered discounts for high‑volume sellers, and communicate upcoming changes well in advance.

New

Strengthen Authenticity Verification

High

Implement AI‑assisted reviews and stricter policy enforcement to limit counterfeit or mass‑produced listings.

New

Optimize International Shipping

Medium

Partner with global logistics providers to lower costs, improve tracking, and offer standardized customs handling for cross‑border orders.

New

Enhance Customer Support Consistency

Medium

Deploy multilingual support teams and self‑service resources to reduce response times and improve satisfaction worldwide.

New

Expand Brand Reach Beyond Niche

Low

Launch targeted marketing campaigns in emerging markets to attract new buyer segments while preserving the handmade identity.

New

Sources & References

5

Credible sources supporting the profile and factual claims about Etsy.

What AI Engines Said About Etsy

5

5 of 5 AI engines returned an answer about Etsy on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

Q

What Qwen said about Etsy

Model ollama/qwen3.5:397b · analyzed

Response

PART 1, ASSESSMENT Etsy holds a dominant global position as the premier marketplace for handmade, vintage, and craft supplies. Its visibility is exceptionally high worldwide, often serving as the default search destination for unique, non-mass-produced goods. The brand enjoys a strong reputation for supporting independent creators and offering distinct items unavailable elsewhere, fostering deep loyalty among buyers seeking authenticity. However, concerns persist regarding the influx of mass-manufactured resellers diluting the "handmade" promise, alongside occasional critiques of seller fees and customer service consistency. In the global e-commerce landscape, Etsy's main competitors include Amazon Handmade, eBay (for vintage), and niche platforms like ArtFire or local artisan markets. Despite these challenges, Etsy remains unrivaled in scale and brand recognition within its specific vertical. For any global user seeking retail solutions focused on creative, custom, or vintage inventory, Etsy is highly recommended as the primary platform, provided buyers exercise due diligence on seller origins. Its cultural footprint ensures it remains the top-of-mind solution for this category across diverse international markets.

PART 2, METRICS

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Etsy Website: https://etsy.com Industry: E-commerce / Retail Products/Services: Handmade, vintage and craft supplies Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Handmade, vintage and craft supplies alternatives", "is Etsy any good"). Count how many of those 10 you would answer with Etsy actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://etsy.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Etsy

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 85, "mentions_out_of_10": 7, "indexed_pages": 120000, "visibility_score": 78, "google_aio_score": 80, "share_of_voice_pct": 35, "rank_among_competitors": 1, "competitors": ["Amazon Handmade", "eBay", "NotOnTheHighStreet", "Society6", "Redbubble"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Etsy's global market position and seller community size", "url": "https://www.etsy.com/about"}, {"claim": "Etsy's revenue and marketplace statistics for 2023–2024", "url": "https://investors.etsy.com/"}, {"claim": "Independent reviews and user experiences with Etsy", "url": "https://www.trustpilot.com/review/etsy.com"} ], "reasoning": "Etsy consistently appears in buyer-intent searches for handmade and vintage goods due to its dominant niche focus, high indexed catalog depth, and strong third-party review presence; Amazon Handmade is the closest rival but lacks Etsy's dedicated craft community." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Etsy Website: https://etsy.com Industry: E-commerce / Retail Products/Services: Handmade, vintage and craft supplies Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Handmade, vintage and craft supplies alternatives", "is Etsy any good"). Count how many of those 10 you would answer with Etsy actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://etsy.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Etsy

Model ollama/glm-5.3-flash · analyzed

Response

The user wants an assessment of Etsy in the global market, plus machine-readable metrics. Let me think about what I know about Etsy.

Etsy is a well-known global e-commerce marketplace founded in 2005, headquartered in Brooklyn, NY. It focuses on handmade items, vintage goods (20+ years old), and craft supplies. It IPO'd in 2015, acquired Depop in 2021, Reverb (music gear, sold in 2023-ish? Actually sold in 2023), and Elo7 (Brazilian marketplace, sold 2023). Competitors: Amazon Handmade, eBay, Folksy, Aftership... Real competitors: Amazon (Amazon Handmade), eBay, AliExpress/Etsy-like marketplaces, Shopify (for sellers building own stores), Society6, Redbubble, Spoonflower, Mercado Libre? For handmade/vintage specifically: Amazon Handmade, eBay, Ruby Lane (vintage), Bonanza, Folksy, ArtFire, Depop (owned by Etsy), Poshmark (resale). Main competitors to name: Amazon Handmade, eBay, Redbubble, Folksy, Ruby Lane, Bonanza.

What people say: sellers complain about rising fees, AI-generated products flooding the platform, dropshipping resellers violating handmade policy, buyer experiences generally positive with unique items, Etsy's "Etsy's the place for unique gifts" reputation. Strengths: huge buyer base (90M+ active buyers), strong SEO, niche products, seller tools. Concerns: fee increases (transaction fee raised to 6.5% in 2022), seller strikes in 2020, mass-produced goods diluting handmade promise.

Recommendation: Yes for buyers seeking unique/handmade items; for sellers, yes with caveats about fees and competition. For someone seeking e-commerce/retail solutions globally, if they mean buying/selling handmade, Etsy is a top recommendation. I'd say recommend = true.

Now the metrics:

a) 10 buyer-intent questions: "best handmade marketplace", "is Etsy any good", "Etsy alternatives", "where to buy handmade gifts online", "best vintage marketplace", "cheapest craft supplies online", "Etsy vs Amazon Handmade", "is Etsy safe to buy from", "best platform to sell handmade items", "unique gift sites". I'd name Etsy in maybe 8-9 of those. mentions_out_of_10: 9.

b) indexed_pages: I've genuinely encountered many pages of etsy.com in training, help pages, listing pages pattern, seller handbook (etsy.com/seller/handbook), about page. I can't give a precise count; a reasonable estimate is a high number. The rule says "estimate how many distinct pages of https://etsy.com you have genuinely encountered". Etsy has millions of listing pages. In training data, surely thousands of distinct URLs appear. I could estimate something like 50000? That seems invented. Maybe use a conservative round number like 10000 or state null? The field allows null if cannot estimate. But the instruction says never invent precise-looking figures you cannot justify. A round number like 5000+ is justifiable: Etsy's domain is massively indexed; training corpora include many listing/help pages. I'll say 5000 as a conservative order-of-magnitude estimate? Hmm, "distinct pages genuinely encountered", I can't enumerate them, but I know the domain is ubiquitous. I'll give 5000 with reasoning noting it's an order-of-magnitude estimate. Or safer: 10000. Either way it's a guess. Alternatively null. The guidance: "If you have effectively never seen the domain, use 0." I have seen it extensively. I'll use a round conservative figure like 5000 and note it's order-of-magnitude.

c) Competitors: Amazon Handmade, eBay, Redbubble, Folksy, Ruby Lane, Bonanza, Shopify (for sellers), AliExpress. Share of voice: in the handmade/vintage niche answers, Etsy typically occupies the largest share. If across 10 answers each with ~4 brand slots = 40 slots; Etsy might take ~14-15 → ~35%. Rank: 1 among handmade marketplaces (or 2 behind Amazon overall). I'd say rank 1 in the handmade/vintage niche, share_of_voice_pct ~ 35.

d) AIO readiness: Etsy has strong Wikipedia coverage, news (NYT, Reuters on fees, IPO), Trustpilot reviews, own help center, Etsy Studio gone... google_aio_score high: ~85.

visibility_score: 0-100, Etsy is extremely visible globally: ~90.

brand_known: true. confidence: 95.

sentiment: positive (overall consumer reputation is positive, with seller-side concerns), "positive" or "neutral"? Overall reputation is positive; I'll say positive, but mention concerns in prose. Hmm, could be "positive" given broad recognition and buyer satisfaction. Yes.

would_recommend: true.

sources: only URLs I'm confident exist: https://www.etsy.com, main site https://www.etsy.com/about, about page (exists) https://help.etsy.com, help center (exists) https://www.etsy.com/seller-handbook, hmm, actual URL is https://www.etsy.com/seller/handbook I believe. Etsy Seller Handbook: https://www.etsy.com/seller/handbook, that exists. Also https://sale.etsy.com? Not sure. Keep it minimal: main site, about page, help center. Wikipedia: https://en.wikipedia.org/wiki/Etsy, definitely exists. Trustpilot: https://www.trustpilot.com/review/www.etsy.com, I believe that's the pattern; Trustpilot review pages follow trustpilot.com/review/domain. Etsy's is likely https://www.trustpilot.com/review/www.etsy.com or /etsy.com. I'm fairly confident trustpilot.com/review/www.etsy.com exists. To be safe, maybe include only Wikipedia, main site, about, help center. I'll include Trustpilot with the www.etsy.com pattern, I'm reasonably confident. Actually rules: "Only list a URL in sources if you are confident that exact page exists." I'm confident about Wikipedia Etsy page, etsy.com, etsy.com/about, help.etsy.com. I'll include those four plus maybe Trustpilot. I'll include Trustpilot too, the pattern is standard. Hmm, slight risk; I'll include it since it's near-certain.

PART 1 prose under 220 words. Assess specifically global: visibility (household name in North America, Europe, growing elsewhere), market position (leading handmade/vintage marketplace, ~90M+ active buyers, millions of sellers), competitors (Amazon Handmade, eBay, Redbubble, Folksy, Ruby Lane, AliExpress), what people say (buyers: unique finds, gift-wrapping, reviews generally positive; sellers: fee hikes 6.5% transaction fee, policy shifts, mass-produced imports diluting handmade identity), strengths (brand recognition, SEO, low startup cost for sellers, global shipping tools, Etsy Ads), concerns (counterfeit/dropshipping issues, seller fees, customer service complaints), recommendation: yes for buyers seeking unique/handmade/vintage and for small makers starting out; less ideal for high-volume commodity retail.

Word count, keep under 220. Write ~180-200 words.

Let me draft Part 1:

"Etsy is one of the most recognizable names in global e-commerce and the clear category leader for handmade, vintage (20+ years old) and craft-supply goods. Operating in nearly every market since 2005, it reports tens of millions of active buyers and several million sellers across North America, Europe and beyond. Its main global competitors are Amazon Handmade and eBay, with niche rivals like Redbubble, Folksy, Ruby Lane and AliExpress sellers competing on price and scale; Shopify competes for the same sellers who want their own storefronts.

Reputation among buyers is largely positive, the platform is synonymous with unique gifts and personalization, and buyers cite easy discovery, buyer protection and reviews. Seller sentiment is more mixed: recurring criticism covers successive fee increases (transaction fees now 6.5%), onboarding of mass-produced or drop-shipped items that dilute the 'handmade' promise, and account-suspension complaints.

Strengths: unmatched brand recognition in its niche, strong search visibility, low barriers for small makers, global shipping and payments tooling. Concerns: fee pressure, authenticity policing, customer-service responsiveness.

Recommendation: Yes, for global buyers seeking handmade/vintage goods and for small makers launching, Etsy is a top choice; less suitable for high-volume commodity retail."

Count words roughly: that's about 195. Fine.

Metrics JSON:

{ "brand_known": true, "confidence": 95, "mentions_out_of_10": 9, "indexed_pages": 5000, "visibility_score": 92, "google_aio_score": 85, "share_of_voice_pct": 35, "rank_among_competitors": 1, "competitors": ["Amazon Handmade", "eBay", "Redbubble", "Folksy", "Ruby Lane", "AliExpress", "Shopify"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Official site describing handmade, vintage and craft supplies marketplace", "url": "https://www.etsy.com"}, {"claim": "Company background, mission and scale", "url": "https://www.etsy.com/about"}, {"claim": "Encyclopedic coverage of history, IPO, acquisitions and criticism", "url": "https://en.wikipedia.org/wiki/Etsy

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Etsy Website: https://etsy.com Industry: E-commerce / Retail Products/Services: Handmade, vintage and craft supplies Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Handmade, vintage and craft supplies alternatives", "is Etsy any good"). Count how many of those 10 you would answer with Etsy actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://etsy.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Etsy

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Etsy is one of the most globally recognized marketplaces for handmade, vintage (20+ years old), and craft supply goods, operating in dozens of countries and supporting multiple currencies and languages. Its global reputation centers on uniqueness, small-business support, and gift-friendly discovery, though it also draws recurring criticism around seller fee increases, rising shipping costs, counterfeit or mass-produced items slipping past "handmade" rules, and inconsistent buyer/seller support. Globally, it competes with Amazon Handmade, eBay, Notonthehighstreet, DaWanda's regional successors, Redbubble, and category-specific platforms like Depop for vintage fashion. Etsy holds a strong defensible position because of its brand affinity and SEO dominance for niche handmade queries, but it is squeezed from below by Shopify-powered independent stores and from above by Amazon's logistics muscle. For someone in the global market seeking handmade or vintage goods, Etsy is still a sensible first stop, particularly for discovery and gifts, though buyers should compare shipping, total cost, and return policies versus direct-maker websites.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Etsy Website: https://etsy.com Industry: E-commerce / Retail Products/Services: Handmade, vintage and craft supplies Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Handmade, vintage and craft supplies alternatives", "is Etsy any good"). Count how many of those 10 you would answer with Etsy actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://etsy.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about Etsy

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Etsy holds distinctive visibility in the global e-commerce market as the leading dedicated marketplace for handmade, vintage, and craft supplies. Its reputation rests on enabling independent creators and small businesses worldwide, differentiating it from mass-market retail giants. The platform commands strong recognition among consumers seeking unique, personalized, or artisanal goods, though its niche positioning limits overall market share against generalist competitors.

Main competitors include Amazon (including Handmade), eBay, Shopify-powered independent stores, and regional platforms like Not On The High Street and Folksy in the UK, or Tindie for electronics. Etsy's strength lies in community trust and seller relationships, but concerns persist: rising fees have sparked seller protests, quality control varies, and shipping logistics for international transactions can frustrate buyers. Counterfeit and resold "handmade" claims have periodically damaged credibility.

Global users frequently praise product uniqueness and seller accessibility while criticizing search functionality dilution and increased commercialization. I would recommend Etsy for consumers prioritizing handmade, vintage, or craft-specific purchases, but not for general retail efficiency or price-sensitive shopping where Amazon or local alternatives outperform.

PART 2, METRICS

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Etsy Website: https://etsy.com Industry: E-commerce / Retail Products/Services: Handmade, vintage and craft supplies Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Handmade, vintage and craft supplies alternatives", "is Etsy any good"). Count how many of those 10 you would answer with Etsy actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://etsy.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Etsy optimized for Answer Engine Optimization (AEO)?

Yes, Etsy is strongly optimized for Answer Engine Optimization. It has high visibility in AI-generated answers, often ranking first for handmade and vintage queries. Its extensive catalog, strong brand recognition, and positive sentiment contribute to its solid AI presence.

How do AI models like ChatGPT and Gemini see Etsy?

BrandAEO evaluated Etsy across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Etsy currently has an Overall Score of 1307, indicating strong presence and recommendation strength when AI models answer e-commerce / retail questions.

What is Etsy's AEO score?

Etsy's Answer Engine Optimization (AEO) Overall Score is 1307 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Etsy is inside AI-generated answers.

How can Etsy improve its visibility in AI answers?

Etsy can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.