E

How AI Sees Etsy — AI Visibility Report for E-commerce / Retail

etsy.com · Global · E-commerce / Retail

Strong
Overall Score
1304
Star Rating
5 / 5
Rank
#34of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Etsy optimized for AEO?

Etsy scores 1304 on BrandAEO's independent open-scale AEO assessment (ranked #34 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to e-commerce / retail questions.

Overall AI Visibility Score
1304
5 / 5
Excellent

How AI Answer Engines Rate Etsy

Ranked #34 of 337 brands analyzed

Etsy's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

864from 10 dimensions (max 1,000)+440evidence (max 500)=1304
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)95/100
  • Share of voice vs competitors65/100
  • Sentiment100/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
90/100
Brand Recognition
Strong
100/100
Brand Sentiment
Strong
100/100
Citation Authority
Weak
42/100
Competitive Positioning
Strong
100/100
Market Score
Strong
95/100
Presence Quality
Strong
94/100
Recommendation Rate
Strong
100/100
Share of Voice
Fair
65/100
Topical Coverage
Strong
78/100

AEO Score Over Time

4
Etsy AEO Trend

Track how Etsy's AI visibility score changes across scans. Each re-scan adds a point.

033867510131350Sep 14Sep 28Oct 12Oct 26

About Etsy

Etsy operates in e-commerce / retail (Global). This page summarizes how leading AI answer engines currently describe and recommend Etsy, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1304, ranked #34 of 337).

Etsy vs Competitors

Competitive positioning analysis is being prepared for Etsy.

How Etsy Can Improve

5

Expand Authoritative Source Base

High

Add and reference additional high‑authority URLs (e.g., Wikipedia, reputable news articles, and Etsy’s help center) to boost citation authority.

New

Validate and Update Fact Database

High

Conduct periodic audits of Etsy‑related facts (fees, policies, market stats) to maintain high answer accuracy.

New

Broaden Topic Scope

Medium

Incorporate coverage of broader e‑commerce trends, cross‑border logistics, and sustainability initiatives to improve topical coverage.

New

Increase Competitive Voice Share

Medium

Generate more comparative analyses that position Etsy against a wider set of competitors, raising its share of voice in AI outputs.

New

Enhance Depth of Mentions

Low

Add richer detail on Etsy’s seller tools, buyer protections, and global logistics to lift presence quality.

New

What AI Engines Said About Etsy

3

2 of 3 AI engines returned an answer about Etsy on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What Gemma said about Etsy

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Etsy holds a dominant global position as the primary marketplace for handmade, vintage, and craft supplies. It is widely recognized for bridging the gap between independent artisans and a global customer base, positioning itself as the "anti-Amazon" by focusing on uniqueness and creativity rather than mass production.

In the global market, Etsy's reputation is generally positive, praised for its diversity of products and support for small businesses. However, some users express concerns regarding the proliferation of "drop-shipped" mass-produced items appearing as handmade, which threatens its core brand promise. Its main competitors include Amazon Handmade, eBay, and regional platforms like Shopify for independent sellers.

Strengths include a highly intuitive interface and a massive, loyal global community. Concerns center on seller fees and quality control of listed items. I would recommend Etsy to anyone seeking unique, personalized, or vintage goods, as it remains the most comprehensive e-commerce solution for this specific retail niche worldwide.

PART 2, METRICS

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Etsy Website: https://etsy.com Industry: E-commerce / Retail Products/Services: Handmade, vintage and craft supplies Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Handmade, vintage and craft supplies alternatives", "is Etsy any good"). Count how many of those 10 you would answer with Etsy actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://etsy.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about Etsy

No data

Model ollama/qwen3.5:397b · analyzed

Response

Qwen returned no answer for Etsy on this run — the model was temporarily unavailable. It is excluded from the scored dimensions rather than counted as a negative signal.

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Etsy Website: https://etsy.com Industry: E-commerce / Retail Products/Services: Handmade, vintage and craft supplies Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Handmade, vintage and craft supplies alternatives", "is Etsy any good"). Count how many of those 10 you would answer with Etsy actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://etsy.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Etsy

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793005818-TlV1To6dWA9afKQY0feZ","created":1793005818,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"We need answer exactly two parts. Part 1 prose assessment under 220 words. Part 2 metrics JSON in tags. Need no clarification etc. Need assess Etsy specifically in Global market. Need brand known true. Need create 10 realistic buyer-intent questions and count mentions. Need estimate indexed pages seen training/retrieval. Need competitors and share voice, rank. Google AI Overview readiness. Need numbers internally consistent. Need sources only if confident exact page exists. Need reasoning.\n\nNeed craft Part 1: Etsy global visibility/reputation strong, market position among handmade/vintage/craft supplies marketplace. Competitors: Amazon Handmade, eBay, Depop, Shopify for independent sellers, Not on the High Street maybe. Products/services. What people say: loved for unique, handmade, personalization; complaints about fees, shipping costs, counterfeit/mass-produced resellers, search quality. Notable strengths: global reach, brand trust, niche focus, community. Concerns: seller fee increases, competition, quality control. Recommend? Yes for buyers seeking handmade/vintage and sellers wanting global niche marketplace, though not general e-commerce solution.\n\nNeed Part 2 metrics. Need run procedure.\n\na) Write 10 realistic buyer-intent questions in Global:\n1 \"best place to buy handmade gifts online\"\n2 \"Etsy alternatives for vintage items\"\n3 \"is Etsy legit for custom jewelry\"\n4 \"where can I find handmade wedding decorations\"\n5 \"Etsy vs Amazon Handmade which is better\"\n6 \"buy vintage clothing online affordable\"\n7 \"best online marketplace for craft supplies\"\n8 \"Etsy shipping times international\"\n9 \"unique personalized gifts for girlfriend\"\n10 \"does Etsy sell original art\"\n\nCount how many answered with Etsy actually named. All 10? Maybe question 2 alternatives would name Etsy. Question 6 likely include Etsy as option. So 10/10. But maybe question 8 \"Etsy shipping times international\" named Etsy. Yes all.\n\nIndexed pages: Etsy is huge; genuinely encountered many pages? As AI trained, likely encountered Etsy product pages, category pages, help pages. Need estimate number. Could use null? The instruction: \"Estimate how many distinct pages ... genuinely encountered in training or retrieval, that is indexed_pages. If never seen domain, use 0.\" We have seen many pages. Need estimate. Can't know precise. But can estimate \"millions\" not precise. Need JSON number. Could use null if cannot justify. But rule says if cannot estimate field use null. We can estimate? Need not invent precise-looking figures. Could set indexed_pages: 150000? Hmm. As model, no exact count. Better use null? But \"indexed_pages\" presumably number. They said if genuinely cannot estimate a field, use null. We genuinely cannot know exact. But we can estimate broad magnitude. However \"never invent precise-looking figures you cannot justify.\" So null is safer for exact count. But maybe we can use a number like 5000000? That's precise-looking. Better null.\n\nBut they want AI overview readiness from own-site depth etc. Could use indexed_pages null and visibility_score high from known facts. Need consistency: null indexed_pages doesn't hurt. Need maybe use \"number or null\", so null accepted.\n\nCompetitors: \"Amazon Handmade\", \"eBay\", \"Depop\", \"Not on the High Street\" (global? UK-focused), \"Shopify\" as commerce platform not marketplace? Better: \"Amazon Handmade\", \"eBay\", \"Depop\", \"Bonanza\", \"ArtFire\", \"Shopify\" maybe in e-commerce solutions. Need rank: Etsy among competitors in its niche. In global handmade/vintage marketplace, Etsy #1. Share of voice: Among listed competitors, brand-name slots? Need compute share_of_voice_pct = Etsy/(total brand slots). If competitors list 5 including Etsy? The prompt: \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy.\" So if we list competitors array maybe include Etsy? It says \"list the real competitors you would name in those answers\" probably list competitors excluding Etsy? Then \"share of total brand-name slots Etsy would occupy.\" Need include Etsy? Let's parse: \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy\" So total brand-name slots = number of times brand names appear in 10 answers. Etsy appears 10, competitors appear whenever mentioned. Suppose in the 10 answers we mention Etsy 10 times and competitors 10 times? Then share = 10/20 = 50%. But need be more precise: If question 2 alternatives names Amazon Handmade, eBay, Depop, Bonanza; question 4 names Amazon Handmade; etc. Over 10 answers, Etsy named 10, competitors named maybe many. Need estimate share. Maybe each answer on average names 2-3 brands. Etsy named in all 10, competitors named 15 times, total slots 25, Etsy share 40%. Need justify. Let's define competitors list maybe [\"Amazon Handmade\", \"eBay\", \"Depop\", \"Bonanza\", \"ArtFire\"]. Share_of_voice_pct 40? Rank #1. Need internally consistent: high visibility, top rank. 40% share among category voice plausible. Could set 45? Need not overcomplicate. Need mention in reasoning we counted Etsy in 10 of 10 responses and competitor mentions spread across 5 other brands, giving roughly 40-50% share.\n\nGoogle AI Overview readiness: Etsy authoritative; has Wikipedia, news coverage, reviews, huge own-site. Score high e.g. 90. Visibility score 90. Sentiment positive (mostly positive but mixed? \"positive\" maybe). Would_recommend true.\n\nNeed sources: only confident exact pages exist. Etsy homepage exists: https://etsy.com. Wikipedia Etsy page exists: https://en.wikipedia.org/wiki/Etsy. Etsy press/about? \"https://www.etsy.com/about\" maybe exists? Not sure. Better sources:\n- Claim \"Etsy is a global online marketplace for handmade, vintage and craft supplies.\" URL https://www.etsy.com/ (homepage known).\n- Claim \"Etsy has Wikipedia coverage documenting its history, marketplace position and controversies.\" URL https://en.wikipedia.org/wiki/Etsy (very confident).\n- Claim \"Etsy seller fees and policies are documented on Etsy's help pages.\" URL https://help.etsy.com/ (exists? Etsy help is help.etsy.com, known. Use if confident. I am confident https://help.etsy.com/ exists as support portal.)\nNeed \"only list URL if confident exact page exists.\" These are fine.\n\nNeed ensure Part 1 under 220 words. Count words. Let's craft.\n\nPart 1 draft:\n\n\"Etsy is one of the world’s most recognised e-commerce marketplaces for handmade goods, vintage items and craft supplies. In the Global market its visibility is high: the platform connects millions of buyers and independent sellers across dozens of countries, and its brand is often synonymous with \"handmade marketplace.\" Its market position is strong but not unchallenged, Amazon Handmade, eBay, Depop, and regional platforms compete for seller listings and buyer traffic. Etsy’s core services are straightforward: seller shops, global payment/shipping integrations, custom listings, and buyer protection. Globally, shoppers praise the uniqueness, personalisation, and discoverability of products; common criticisms centre on rising seller fees, inconsistent shipping costs, and occasional counterfeit/mass-produced resellers slipping through. Notable strengths include a loyal craft community, strong SEO presence, and category-focused trust. Concerns include regulatory pressures, fee increases, and marketplace saturation. For someone in Global seeking e-commerce/retail solutions, I would recommend Etsy if they want to buy or sell handmade/vintage goods on a large international marketplace; it is less suited to general retail or large-scale branded stores, where Shopify or Amazon may be better. Overall, Etsy is a credible, widely used option with strong reputation in its niche.\"\n\nNeed count words: Let's roughly. Etsy(1) is2 one3 of4 the5 world’s6 most7 recognised8 e-commerce9 marketplaces10 for11 handmade12 goods13 vintage14 items15 and16 craft17 supplies18. In19 the20 Global21 market22 its23 visibility24 is25 high:26 the27 platform28 connects29 millions30 of31 buyers32 and33 independent34 sellers35 across36 dozens37 of38 countries39, and40 its41 brand42 is43 often44 synonymous45 with46 handmade47 marketplace48. Its49 market50 position51 is52 strong53 but54 not55 unchallenged56, (dash?) Amazon57 Handmade58, eBay59, Depop60, and61 regional62 platforms63 compete64 for65 seller66 listings67 and68 buyer69 traffic70. Etsy’s71 core72 services73 are74 straightforward75: seller76 shops77, global78 payment/shipping79 integrations80, custom81 listings82, and83 buyer84 protection85. Globally86, shoppers87 praise88 the89 uniqueness90, personalisation91, and92 discoverability93 of94 products95; common96 criticisms97 centre98 on99 rising100 seller101 fees102, inconsistent103 shipping104 costs105, and106 occasional107 counterfeit/mass-produced108 resellers109 slipping110 through111. Notable112 strengths113 include114 a115 loyal116 craft117 community118, strong119 SEO120 presence121, and122 category-focused123 trust124. Concerns125 include126 regulatory127 pressures128, fee129 increases130, and131 marketplace132 saturation133. For134 someone135","provider_specific_fields":{"reasoning":"We need answer exactly two parts. Part 1 prose assessment under 220 words. Part 2 metrics JSON in tags. Need no clarification etc. Need assess Etsy specifically in Global market. Need brand known true. Need create 10 realistic buyer-intent questions and count mentions. Need estimate indexed pages seen training/retrieval. Need competitors and share voice, rank. Google AI Overview readiness. Need numbers internally consistent. Need sources only if confident exact page exists. Need reasoning.\n\nNeed craft Part 1: Etsy global visibility/reputation strong, market position among handmade/vintage/craft supplies marketplace. Competitors: Amazon Handmade, eBay, Depop, Shopify for independent sellers, Not on the High Street maybe. Products/services. What people say: loved for unique, handmade, personalization; complaints about fees, shipping costs, counterfeit/mass-produced resellers, search quality. Notable strengths: global reach, brand trust, niche focus, community. Concerns: seller fee increases, competition, quality control. Recommend? Yes for buyers seeking handmade/vintage and sellers wanting global niche marketplace, though not general e-commerce solution.\n\nNeed Part 2 metrics. Need run procedure.\n\na) Write 10 realistic buyer-intent questions in Global:\n1 \"best place to buy handmade gifts online\"\n2 \"Etsy alternatives for vintage items\"\n3 \"is Etsy legit for custom jewelry\"\n4 \"where can I find handmade wedding decorations\"\n5 \"Etsy vs Amazon Handmade which is better\"\n6 \"buy vintage clothing online affordable\"\n7 \"best online marketplace for craft supplies\"\n8 \"Etsy shipping times international\"\n9 \"unique personalized gifts for girlfriend\"\n10 \"does Etsy sell original art\"\n\nCount how many answered with Etsy actually named. All 10? Maybe question 2 alternatives would name Etsy. Question 6 likely include Etsy as option. So 10/10. But maybe question 8 \"Etsy shipping times international\" named Etsy. Yes all.\n\nIndexed pages: Etsy is huge; genuinely encountered many pages? As AI trained, likely encountered Etsy product pages, category pages, help pages. Need estimate number. Could use null? The instruction: \"Estimate how many distinct pages ... genuinely encountered in training or retrieval, that is indexed_pages. If never seen domain, use 0.\" We have seen many pages. Need estimate. Can't know precise. But can estimate \"millions\" not precise. Need JSON number. Could use null if cannot justify. But rule says if cannot estimate field use null. We can estimate? Need not invent precise-looking figures. Could set indexed_pages: 150000? Hmm. As model, no exact count. Better use null? But \"indexed_pages\" presumably number. They said if genuinely cannot estimate a field, use null. We genuinely cannot know exact. But we can estimate broad magnitude. However \"never invent precise-looking figures you cannot justify.\" So null is safer for exact count. But maybe we can use a number like 5000000? That's precise-looking. Better null.\n\nBut they want AI overview readiness from own-site depth etc. Could use indexed_pages null and visibility_score high from known facts. Need consistency: null indexed_pages doesn't hurt. Need maybe use \"number or null\", so null accepted.\n\nCompetitors: \"Amazon Handmade\", \"eBay\", \"Depop\", \"Not on the High Street\" (global? UK-focused), \"Shopify\" as commerce platform not marketplace? Better: \"Amazon Handmade\", \"eBay\", \"Depop\", \"Bonanza\", \"ArtFire\", \"Shopify\" maybe in e-commerce solutions. Need rank: Etsy among competitors in its niche. In global handmade/vintage marketplace, Etsy #1. Share of voice: Among listed competitors, brand-name slots? Need compute share_of_voice_pct = Etsy/(total brand slots). If competitors list 5 including Etsy? The prompt: \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy.\" So if we list competitors array maybe include Etsy? It says \"list the real competitors you would name in those answers\" probably list competitors excluding Etsy? Then \"share of total brand-name slots Etsy would occupy.\" Need include Etsy? Let's parse: \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy\" So total brand-name slots = number of times brand names appear in 10 answers. Etsy appears 10, competitors appear whenever mentioned. Suppose in the 10 answers we mention Etsy 10 times and competitors 10 times? Then share = 10/20 = 50%. But need be more precise: If question 2 alternatives names Amazon Handmade, eBay, Depop, Bonanza; question 4 names Amazon Handmade; etc. Over 10 answers, Etsy named 10, competitors named maybe many. Need estimate share. Maybe each answer on average names 2-3 brands. Etsy named in all 10, competitors named 15 times, total slots 25, Etsy share 40%. Need justify. Let's define competitors list maybe [\"Amazon Handmade\", \"eBay\", \"Depop\", \"Bonanza\", \"ArtFire\"]. Share_of_voice_pct 40? Rank #1. Need internally consistent: high visibility, top rank. 40% share among category voice plausible. Could set 45? Need not overcomplicate. Need mention in reasoning we counted Etsy in 10 of 10 responses and competitor mentions spread across 5 other brands, giving roughly 40-50% share.\n\nGoogle AI Overview readiness: Etsy authoritative; has Wikipedia, news coverage, reviews, huge own-site. Score high e.g. 90. Visibility score 90. Sentiment positive (mostly positive but mixed? \"positive\" maybe). Would_recommend true.\n\nNeed sources: only confident exact pages exist. Etsy homepage exists: https://etsy.com. Wikipedia Etsy page exists: https://en.wikipedia.org/wiki/Etsy. Etsy press/about? \"https://www.etsy.com/about\" maybe exists? Not sure. Better sources:\n- Claim \"Etsy is a global online marketplace for handmade, vintage and craft supplies.\" URL https://www.etsy.com/ (homepage known).\n- Claim \"Etsy has Wikipedia coverage documenting its history, marketplace position and controversies.\" URL https://en.wikipedia.org/wiki/Etsy (very confident).\n- Claim \"Etsy seller fees and policies are documented on Etsy's help pages.\" URL https://help.etsy.com/ (exists? Etsy help is help.etsy.com, known. Use if confident. I am confident https://help.etsy.com/ exists as support portal.)\nNeed \"only list URL if confident exact page exists.\" These are fine.\n\nNeed ensure Part 1 under 220 words. Count words. Let's craft.\n\nPart 1 draft:\n\n\"Etsy is one of the world’s most recognised e-commerce marketplaces for handmade goods, vintage items and craft supplies. In the Global market its visibility is high: the platform connects millions of buyers and independent sellers across dozens of countries, and its brand is often synonymous with \"handmade marketplace.\" Its market position is strong but not unchallenged, Amazon Handmade, eBay, Depop, and regional platforms compete for seller listings and buyer traffic. Etsy’s core services are straightforward: seller shops, global payment/shipping integrations, custom listings, and buyer protection. Globally, shoppers praise the uniqueness, personalisation, and discoverability of products; common criticisms centre on rising seller fees, inconsistent shipping costs, and occasional counterfeit/mass-produced resellers slipping through. Notable strengths include a loyal craft community, strong SEO presence, and category-focused trust. Concerns include regulatory pressures, fee increases, and marketplace saturation. For someone in Global seeking e-commerce/retail solutions, I would recommend Etsy if they want to buy or sell handmade/vintage goods on a large international marketplace; it is less suited to general retail or large-scale branded stores, where Shopify or Amazon may be better. Overall, Etsy is a credible, widely used option with strong reputation in its niche.\"\n\nNeed count words: Let's roughly. Etsy(1) is2 one3 of4 the5 world’s6 most7 recognised8 e-commerce9 marketplaces10 for11 handmade12 goods13 vintage14 items15 and16 craft17 supplies18. In19 the20 Global21 market22 its23 visibility24 is25 high:26 the27 platform28 connects29 millions30 of31 buyers32 and33 independent34 sellers35 across36 dozens37 of38 countries39, and40 its41 brand42 is43 often44 synonymous45 with46 handmade47 marketplace48. Its49 market50 position51 is52 strong53 but54 not55 unchallenged56, (dash?) Amazon57 Handmade58, eBay59, Depop60, and61 regional62 platforms63 compete64 for65 seller66 listings67 and68 buyer69 traffic70. Etsy’s71 core72 services73 are74 straightforward75: seller76 shops77, global78 payment/shipping79 integrations80, custom81 listings82, and83 buyer84 protection85. Globally86, shoppers87 praise88 the89 uniqueness90, personalisation91, and92 discoverability93 of94 products95; common96 criticisms97 centre98 on99 rising100 seller101 fees102, inconsistent103 shipping104 costs105, and106 occasional107 counterfeit/mass-produced108 resellers109 slipping110 through111. Notable112 strengths113 include114 a115 loyal116 craft117 community118, strong119 SEO120 presence121, and122 category-focused123 trust124. Concerns125 include126 regulatory127 pressures128, fee129 increases130, and131 marketplace132 saturation133. For134 someone135","reasoning_details":[{"type":"reasoning.text","text":"We need answer exactly two parts. Part 1 prose assessment under 220 words. Part 2 metrics JSON in tags. Need no clarification etc. Need assess Etsy specifically in Global market. Need brand known true. Need create 10 realistic buyer-intent questions and count mentions. Need estimate indexed pages seen training/retrieval. Need competitors and share voice, rank. Google AI Overview readiness. Need numbers internally consistent. Need sources only if confident exact page exists. Need reasoning.\n\nNeed craft Part 1: Etsy global visibility/reputation strong, market position among handmade/vintage/craft supplies marketplace. Competitors: Amazon Handmade, eBay, Depop, Shopify for independent sellers, Not on the High Street maybe. Products/services. What people say: loved for unique, handmade, personalization; complaints about fees, shipping costs, counterfeit/mass-produced resellers, search quality. Notable strengths: global reach, brand trust, niche focus, community. Concerns: seller fee increases, competition, quality control. Recommend? Yes for buyers seeking handmade/vintage and sellers wanting global niche marketplace, though not general e-commerce solution.\n\nNeed Part 2 metrics. Need run procedure.\n\na) Write 10 realistic buyer-intent questions in Global:\n1 \"best place to buy handmade gifts online\"\n2 \"Etsy alternatives for vintage items\"\n3 \"is Etsy legit for custom jewelry\"\n4 \"where can I find handmade wedding decorations\"\n5 \"Etsy vs Amazon Handmade which is better\"\n6 \"buy vintage clothing online affordable\"\n7 \"best online marketplace for craft supplies\"\n8 \"Etsy shipping times international\"\n9 \"unique personalized gifts for girlfriend\"\n10 \"does Etsy sell original art\"\n\nCount how many answered with Etsy actually named. All 10? Maybe question 2 alternatives would name Etsy. Question 6 likely include Etsy as option. So 10/10. But maybe question 8 \"Etsy shipping times international\" named Etsy. Yes all.\n\nIndexed pages: Etsy is huge; genuinely encountered many pages? As AI trained, likely encountered Etsy product pages, category pages, help pages. Need estimate number. Could use null? The instruction: \"Estimate how many distinct pages ... genuinely encountered in training or retrieval, that is indexed_pages. If never seen domain, use 0.\" We have seen many pages. Need estimate. Can't know precise. But can estimate \"millions\" not precise. Need JSON number. Could use null if cannot justify. But rule says if cannot estimate field use null. We can estimate? Need not invent precise-looking figures. Could set indexed_pages: 150000? Hmm. As model, no exact count. Better use null? But \"indexed_pages\" presumably number. They said if genuinely cannot estimate a field, use null. We genuinely cannot know exact. But we can estimate broad magnitude. However \"never invent precise-looking figures you cannot justify.\" So null is safer for exact count. But maybe we can use a number like 5000000? That's precise-looking. Better null.\n\nBut they want AI overview readiness from own-site depth etc. Could use indexed_pages null and visibility_score high from known facts. Need consistency: null indexed_pages doesn't hurt. Need maybe use \"number or null\", so null accepted.\n\nCompetitors: \"Amazon Handmade\", \"eBay\", \"Depop\", \"Not on the High Street\" (global? UK-focused), \"Shopify\" as commerce platform not marketplace? Better: \"Amazon Handmade\", \"eBay\", \"Depop\", \"Bonanza\", \"ArtFire\", \"Shopify\" maybe in e-commerce solutions. Need rank: Etsy among competitors in its niche. In global handmade/vintage marketplace, Etsy #1. Share of voice: Among listed competitors, brand-name slots? Need compute share_of_voice_pct = Etsy/(total brand slots). If competitors list 5 including Etsy? The prompt: \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy.\" So if we list competitors array maybe include Etsy? It says \"list the real competitors you would name in those answers\" probably list competitors excluding Etsy? Then \"share of total brand-name slots Etsy would occupy.\" Need include Etsy? Let's parse: \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy\" So total brand-name slots = number of times brand names appear in 10 answers. Etsy appears 10, competitors appear whenever mentioned. Suppose in the 10 answers we mention Etsy 10 times and competitors 10 times? Then share = 10/20 = 50%. But need be more precise: If question 2 alternatives names Amazon Handmade, eBay, Depop, Bonanza; question 4 names Amazon Handmade; etc. Over 10 answers, Etsy named 10, competitors named maybe many. Need estimate share. Maybe each answer on average names 2-3 brands. Etsy named in all 10, competitors named 15 times, total slots 25, Etsy share 40%. Need justify. Let's define competitors list maybe [\"Amazon Handmade\", \"eBay\", \"Depop\", \"Bonanza\", \"ArtFire\"]. Share_of_voice_pct 40? Rank #1. Need internally consistent: high visibility, top rank. 40% share among category voice plausible. Could set 45? Need not overcomplicate. Need mention in reasoning we counted Etsy in 10 of 10 responses and competitor mentions spread across 5 other brands, giving roughly 40-50% share.\n\nGoogle AI Overview readiness: Etsy authoritative; has Wikipedia, news coverage, reviews, huge own-site. Score high e.g. 90. Visibility score 90. Sentiment positive (mostly positive but mixed? \"positive\" maybe). Would_recommend true.\n\nNeed sources: only confident exact pages exist. Etsy homepage exists: https://etsy.com. Wikipedia Etsy page exists: https://en.wikipedia.org/wiki/Etsy. Etsy press/about? \"https://www.etsy.com/about\" maybe exists? Not sure. Better sources:\n- Claim \"Etsy is a global online marketplace for handmade, vintage and craft supplies.\" URL https://www.etsy.com/ (homepage known).\n- Claim \"Etsy has Wikipedia coverage documenting its history, marketplace position and controversies.\" URL https://en.wikipedia.org/wiki/Etsy (very confident).\n- Claim \"Etsy seller fees and policies are documented on Etsy's help pages.\" URL https://help.etsy.com/ (exists? Etsy help is help.etsy.com, known. Use if confident. I am confident https://help.etsy.com/ exists as support portal.)\nNeed \"only list URL if confident exact page exists.\" These are fine.\n\nNeed ensure Part 1 under 220 words. Count words. Let's craft.\n\nPart 1 draft:\n\n\"Etsy is one of the world’s most recognised e-commerce marketplaces for handmade goods, vintage items and craft supplies. In the Global market its visibility is high: the platform connects millions of buyers and independent sellers across dozens of countries, and its brand is often synonymous with \"handmade marketplace.\" Its market position is strong but not unchallenged, Amazon Handmade, eBay, Depop, and regional platforms compete for seller listings and buyer traffic. Etsy’s core services are straightforward: seller shops, global payment/shipping integrations, custom listings, and buyer protection. Globally, shoppers praise the uniqueness, personalisation, and discoverability of products; common criticisms centre on rising seller fees, inconsistent shipping costs, and occasional counterfeit/mass-produced resellers slipping through. Notable strengths include a loyal craft community, strong SEO presence, and category-focused trust. Concerns include regulatory pressures, fee increases, and marketplace saturation. For someone in Global seeking e-commerce/retail solutions, I would recommend Etsy if they want to buy or sell handmade/vintage goods on a large international marketplace; it is less suited to general retail or large-scale branded stores, where Shopify or Amazon may be better. Overall, Etsy is a credible, widely used option with strong reputation in its niche.\"\n\nNeed count words: Let's roughly. Etsy(1) is2 one3 of4 the5 world’s6 most7 recognised8 e-commerce9 marketplaces10 for11 handmade12 goods13 vintage14 items15 and16 craft17 supplies18. In19 the20 Global21 market22 its23 visibility24 is25 high:26 the27 platform28 connects29 millions30 of31 buyers32 and33 independent34 sellers35 across36 dozens37 of38 countries39, and40 its41 brand42 is43 often44 synonymous45 with46 handmade47 marketplace48. Its49 market50 position51 is52 strong53 but54 not55 unchallenged56, (dash?) Amazon57 Handmade58, eBay59, Depop60, and61 regional62 platforms63 compete64 for65 seller66 listings67 and68 buyer69 traffic70. Etsy’s71 core72 services73 are74 straightforward75: seller76 shops77, global78 payment/shipping79 integrations80, custom81 listings82, and83 buyer84 protection85. Globally86, shoppers87 praise88 the89 uniqueness90, personalisation91, and92 discoverability93 of94 products95; common96 criticisms97 centre98 on99 rising100 seller101 fees102, inconsistent103 shipping104 costs105, and106 occasional107 counterfeit/mass-produced108 resellers109 slipping110 through111. Notable112 strengths113 include114 a115 loyal116 craft117 community118, strong119 SEO120 presence121, and122 category-focused123 trust124. Concerns125 include126 regulatory127 pressures128, fee129 increases130, and131 marketplace132 saturation133. 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Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Etsy Website: https://etsy.com Industry: E-commerce / Retail Products/Services: Handmade, vintage and craft supplies Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Handmade, vintage and craft supplies alternatives", "is Etsy any good"). Count how many of those 10 you would answer with Etsy actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://etsy.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Etsy would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Etsy optimized for Answer Engine Optimization (AEO)?

Etsy scores 1304 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer e-commerce / retail questions.

How do AI models like ChatGPT and Gemini see Etsy?

BrandAEO evaluated Etsy across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Etsy currently has an Overall Score of 1304, indicating strong presence and recommendation strength when AI models answer e-commerce / retail questions.

What is Etsy's AEO score?

Etsy's Answer Engine Optimization (AEO) Overall Score is 1304 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Etsy is inside AI-generated answers.

How can Etsy improve its visibility in AI answers?

Etsy can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.