E

How AI Sees Ernst & Young (EY) — AI Visibility Report for Professional Services

ey.com · Global · Professional Services

Strong
Overall Score
1235
Star Rating
5 / 5
Rank
#87of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Ernst & Young (EY) optimized for AEO?

Ernst & Young (EY) scores 1235 on BrandAEO's independent open-scale AEO assessment (ranked #87 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to professional services questions.

Overall AI Visibility Score
1235
5 / 5
Excellent

How AI Answer Engines Rate Ernst & Young (EY)

Ranked #87 of 337 brands analyzed

Ernst & Young (EY)'s AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

836from 10 dimensions (max 1,000)+399evidence (max 500)=1235
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)94/100
  • Share of voice vs competitors25/100
  • Sentiment100/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
93/100
Brand Recognition
Strong
96/100
Brand Sentiment
Strong
78/100
Citation Authority
Fair
62/100
Competitive Positioning
Strong
89/100
Market Score
Strong
84/100
Presence Quality
Strong
91/100
Recommendation Rate
Strong
100/100
Share of Voice
Fair
57/100
Topical Coverage
Strong
86/100

AEO Score Over Time

4
Ernst & Young (EY) AEO Trend

Track how Ernst & Young (EY)'s AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Sep 15Sep 29Oct 13Oct 27

About Ernst & Young (EY)

Ernst & Young (EY) operates in professional services (Global). This page summarizes how leading AI answer engines currently describe and recommend Ernst & Young (EY), based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1235, ranked #87 of 337).

Ernst & Young (EY) vs Competitors

Competitive positioning analysis is being prepared for Ernst & Young (EY).

How Ernst & Young (EY) Can Improve

5

Enhance Citation Depth

High

Create and publish more granular, SEO‑optimized service pages and case studies to increase the number of distinct, citable URLs for AI models.

New

Standardize Global Delivery

High

Implement consistent quality‑control frameworks across all country offices to reduce perceived service variability.

New

Address Reputation Gaps

Medium

Develop a proactive communications plan highlighting audit quality improvements and ethical safeguards to counter past controversies.

New

Boost Thought Leadership in Emerging Topics

Medium

Publish more AI, sustainability, and cybersecurity insights to broaden topical coverage and improve AI perception of expertise.

New

Increase Share of Voice in AI Outputs

Low

Engage in strategic partnerships and media placements that generate high‑authority mentions, raising EY's share of voice relative to competitors in AI‑generated content.

New

What AI Engines Said About Ernst & Young (EY)

3

3 of 3 AI engines returned an answer about Ernst & Young (EY) on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What GLM said about Ernst & Young (EY)

Model ollama/glm-5.3-flash · analyzed

Response

The user wants an assessment of Ernst & Young (EY) as a brand in the global professional services market, followed by machine-readable metrics in JSON format wrapped in specific tags.

Let me think about what I know about EY:

EY (Ernst & Young) is one of the Big Four accounting/professional services firms, alongside Deloitte, PwC, and KPMG. It's a genuinely global firm: Headquartered in London Operates in 150+ countries ~400,000 employees Revenue around $49-50 billion (FY2023/2024) Services: Assurance (audit), Consulting, Strategy and Transactions (now Strategy and Transactions / EY-Parthenon), Tax Rebranded services under "EY" umbrella with sub-brands Known for attempting "Project Everest", a plan to split audit and consulting business, which was scrapped in 2023 Some controversies: German audits (Wirecard scandal, EY audited Wirecard), fines from regulators (SEC fined EY $100M in 2022 for ethics exam cheating), etc. Strong employer brand, big graduate recruiter EY-Parthenon is strategy arm

Competitors: Deloitte, PwC, KPMG (the other Big Four), plus consulting rivals like McKinsey, BCG, Bain (MBB) for strategy; Accenture for consulting/implementation; Grant Thornton, BDO, RSM for mid-tier.

Visibility: extremely high. EY is one of the most recognized professional services brands globally. It sponsors sports (EY has sponsored things like the Women's World Cup? Actually EY is a sponsor of various events, e.g., EY sponsored the 2019 Women's World Cup? I recall EY sponsors golf's... Actually, EY is a sponsor of the PGA? Let me be careful. EY wavespace, EY badges. EY is title sponsor? I know EY has sponsored the Rugby? I shouldn't invent specifics. EY does sponsor e.g. the World Economic Forum presence at Davos. I'll keep it general.)

Website ey.com, very large site, deep service pages, insights, annual reports, country sites. Indexed pages likely thousands.

Sources I can confidently assert exist: https://www.ey.com, the homepage obviously exists https://en.wikipedia.org/wiki/Ernst_%26_Young, Wikipedia page exists (Ernst & Young article exists; the title might be "Ernst & Young", yes, Wikipedia has "Ernst & Young" article; it may redirect to EY but the URL with Ernst_%26_Young works) Fortune Global 500? EY doesn't publish revenue rankings typically since it's a private partnership. EY appears in Fortune's list? Not sure. Better not to claim. News coverage: Reuters/FT coverage exists but specific URLs are risky. I could cite https://www.reuters.com but that's too generic, better to only list URLs I'm confident exist at exact page level. Wikipedia page and ey.com homepage are safe. Maybe https://www.ey.com/en_gl (global homepage), I'm fairly confident that exists. The global site structure: ey.com/en_gl/... Let me not overreach; https://www.ey.com/en_gl is safe.

Now the metrics:

a) 10 buyer-intent questions someone global would ask when shopping for professional services: 1. "Biggest professional services firms in the world" / "Big Four accounting firms", EY named, definitely. 2. "Best audit firm for a multinational", likely name EY among the Big Four. 3. "Is EY any good?", explicitly EY. 4. "EY vs Deloitte vs PwC", EY named. 5. "Who can help with global tax compliance", Big Four named including EY. 6. "Management consulting firms like McKinsey", might name EY-Parthenon as alternative; likely mention EY-Parthenon. 7. "Best firms for SAP implementation", Accenture, Big Four incl. EY perhaps. 8. "Alternatives to Deloitte consulting", EY likely. 9. "Is EY a good employer / Big 4 ranking", EY named. 10. "Top consulting firms for financial services", MBB + Big Four; EY possibly.

So mentions probably 9-10 out of 10. EY is a top-of-mind brand in this category. I'd say 9.

b) indexed_pages: ey.com is enormous, country sites in dozens of languages, thousands of content pages. I've certainly encountered many pages in training (service descriptions, insights articles, press releases, the EY logo, etc.). A realistic number: thousands. The field asks "how many distinct pages of https://ey.com you have genuinely encountered in training or retrieval", I should estimate a number. Something like 1000+ or a specific estimate. I'll put a number like 1500. Hmm, "Never invent precise-looking figures you cannot justify", but the field requires a number or null. I could give a round estimate like 1000. Let me give 1000 with reasoning that it's a very large multi-country corporate site.

Actually let me think: it wants indexed_pages as number or null. I'll say 1000 (rough). Or maybe better to write a round number like 1000. That's justifiable given ey.com's scale.

c) Competitors: Deloitte, PwC, KPMG, Accenture, McKinsey & Company, Boston Consulting Group, Bain & Company, Grant Thornton, BDO, RSM. Share of voice: if across these answers, brand-name slots mentioned, Big Four dominate; EY would be among top named. If considering ~10 mentions each across competitors, EY share maybe ~12-15%. Rank among competitors: probably 3rd-4th, Deloitte is typically ranked #1 by revenue (~$65B), PwC second (~$55B), EY third (~$50B), KPMG fourth (~$36B). For audit, yes. For consulting, EY below McKinsey/Accenture in perception sometimes. Overall rank: 3. Share of voice: say 12-15%. I'll put 15.

d) google_aio_score: EY has extremely deep web presence: massive site, Wikipedia pages, thousands of news articles, industry rankings, third-party reviews (Glassdoor, Vault, etc.). Very citable, high AI Overview readiness. Score ~90.

visibility_score: 95? EY is one of the most visible professional services brands globally. Let's say 95.

confidence: 95.

brand_known: true. sentiment: positive (broadly positive reputation with some controversies, maybe "positive" is fine; audit failures exist. I'd still go positive overall given its standing.) would_recommend: true. mentions_out_of_10: 9. share_of_voice_pct: 15. rank_among_competitors: 3. competitors list: ["Deloitte", "PwC", "KPMG", "Accenture", "McKinsey & Company", "Boston Consulting Group", "Bain & Company", "Grant Thornton", "BDO", "RSM"] sources: {"claim": "EY's official global website covering assurance, consulting, tax and strategy services", "url": "https://www.ey.com/en_gl"}, I'm fairly confident this exact URL is the global home. Yes, ey.com/en_gl is the global English homepage. {"claim": "Background on EY's structure, history, Big Four status and controversies", "url": "https://en.wikipedia.org/wiki/Ernst_%26_Young"}, exists.

Maybe also Fortune? Skip. Two sources are fine.

reasoning: "One of the Big Four with ubiquitous global brand recognition; counted EY named in 9 of 10 realistic buyer queries about audit, tax and consulting, ranking third among the Big Four by revenue, with an exceptionally deep website, Wikipedia and news footprint supporting high AI Overview citability."

Part 1 must be under 220 words, prose, covering: visibility/reputation in Global, market position, competitors, products/services, what people say, strengths/concerns, recommendation.

Keep prose tight. No meta-commentary. Then the JSON block.

Let me write Part 1 (~180-200 words):

EY is one of the Big Four professional services firms and among the most visible brands in the category worldwide. It operates in 150+ countries with roughly 400,000 people and revenue reported near US$50 billion, competing head-to-head with Deloitte, PwC and KPMG, and against Accenture and the MBB strategy houses (McKinsey, BCG, Bain) in consulting. Its four service lines match the user's description: Assurance (still the largest and most prestigious audit franchise), Consulting, Tax, and Strategy & Transactions (including EY-Parthenon). Sentiment: respected employer brand, consistently a top graduate recruiter, strong pipeline, large alumni network, plus deep sector and regulatory expertise. Concerns: recurring audit quality scrutiny, the Wirecard collapse in Germany, a $100M SEC penalty in 2022 over ethics training breaches, plus a heavily criticized attempt (Project Everest) to split audit from consulting, and consulting independence conflicts. High fees, and complex engagement politics, but for a global buyer needing coordinated multinational audit, tax, or transformation work, it's a safe, credible choice, I'd recommend it, shortlisting it alongside Deloitte and PwC.

That's about 180 words. Good.

Then

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Ernst & Young (EY) Website: https://ey.com Industry: Professional Services Products/Services: Assurance, consulting, tax, and strategy Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Professional Services solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Professional Services category (for example "best Professional Services provider", "Assurance, consulting, tax, and strategy alternatives", "is Ernst & Young (EY) any good"). Count how many of those 10 you would answer with Ernst & Young (EY) actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://ey.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Ernst & Young (EY) would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Ernst & Young (EY)

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Ernst & Young (EY) is a highly visible global professional-services brand, operating across assurance, consulting, tax, and strategy. Its global reach, prominence in public accounting, and broad multinational client base make it a leading choice for organizations seeking complex, cross-border services. Its main competitors include Deloitte, PwC, KPMG, Accenture, and McKinsey, with the Big Four firms competing most directly in assurance, tax, risk, and transactions.

Clients generally associate EY with technical expertise, scale, industry knowledge, and strong audit and advisory capabilities. Reviews often praise its professionalism, global resources, and access to specialists, while recurring concerns include premium pricing, variability in team quality, and the challenges associated with large-accountant delivery models. The brand is well suited to large enterprises and public companies, but its service breadth can make it less targeted for smaller organizations or specialized needs where boutique firms, Accenture, or McKinsey may offer a better fit.

For a global buyer seeking integrated professional-services solutions, EY is a strong recommendation, particularly where cross-border execution, regulatory complexity, and broad expertise justify the cost.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Ernst & Young (EY) Website: https://ey.com Industry: Professional Services Products/Services: Assurance, consulting, tax, and strategy Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Professional Services solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Professional Services category (for example "best Professional Services provider", "Assurance, consulting, tax, and strategy alternatives", "is Ernst & Young (EY) any good"). Count how many of those 10 you would answer with Ernst & Young (EY) actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://ey.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Ernst & Young (EY) would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Ernst & Young (EY)

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793090104-4ahjYKh9LtXMWNJzbM3K","created":1793090104,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"We need answer exactly two parts. Need assess EY global. Part1 prose under 220 words. Part2 JSON in tags. Need obey no clarification, no hypothetical, no meta commentary. Brand known. Need compute metrics via silent procedure. Need be careful internal consistency. Need realistic buyer-intent questions and mentions. EY in professional services global. Need estimate indexed pages? We have encountered ey.com pages likely many. But \"genuinely encountered in training or retrieval\" - as AI, training includes web pages likely but not sure exact. Need not invent precise. Can use null? But can estimate. Need mention sources only if confident exact page exists. We know ey.com exists, main pages: https://www.ey.com/en_gl, https://www.ey.com/en_gl/services/assurance, consulting, tax, strategy? Need be confident. We can cite ey.com homepage and services pages. Could list sources with claims and url. Need exact pages exist: https://www.ey.com/en_gl/services/consulting likely, https://www.ey.com/en_gl/services/tax, https://www.ey.com/en_gl/services/assurance, https://www.ey.com/en_gl/services/strategy. Also Wikipedia: https://en.wikipedia.org/wiki/Ernst_%26_Young. Need ensure exact. We can use those. Need maybe news coverage? But only confident exact. Use homepage and wikipedia and services pages.\n\nNeed metrics:\n- brand_known true\n- confidence maybe 85-90. Since global big four firm known.\n- mentions_out_of_10: We need produce 10 buyer-intent questions and count how many answered with EY named. Need be realistic. Let's devise questions:\n1 \"best professional services firm for global companies\" -> likely mention EY among others (McKinsey, Deloitte, PwC, KPMG, Accenture). Count yes.\n2 \"EY vs Deloitte vs PwC\" -> yes named.\n3 \"Big Four consulting firms\" -> yes.\n4 \"assurance and audit services provider\" -> yes EY among Big Four.\n5 \"tax advisory and compliance services\" -> yes.\n6 \"strategy consulting firms\" -> maybe EY-Parthenon named. yes.\n7 \"professional services firms with global reach\" -> yes.\n8 \"is Ernst & Young any good\" -> yes.\n9 \"EY services and offerings\" -> yes.\n10 \"alternative to Accenture for consulting\" -> yes? EY may be named. Count 10? Need not overstate. Maybe some results don't mention EY? But with broad category, likely all involve EY. But we need realistic. Let's define 10 and count. Could be 8 or 9. Need internal consistency with share of voice. Let's choose 8/10. But if all questions in Professional Services category and EY is big, maybe 9. Need align with rank. Big Four so rank among competitors maybe 2 or 3. Market position in global professional services: EY is among Big Four, revenue ~$49.4b in 2023? Need not precise. Global presence, brand visibility high. Competitors: Deloitte, PwC, KPMG, Accenture, McKinsey & Company, Bain & Company, BCG. Share of voice pct: if 10 brand-name slots among competitors? Need define. Could be 4 Big Four plus Accenture, McKinsey, BCG, Bain, Capgemini, Oliver Wyman? Share maybe attitudes from answers. With EY ranked 3 among Big Four? We need numbers internally consistent. Let's compute.\n\nPossible competitor list in professional services: Deloitte, PwC, KPMG, Accenture, McKinsey & Company, Bain & Company, Boston Consulting Group. That's 7. EY share of voice might be 15-20% because Big Four equally likely. If mentions_out_of_10 = 8 out of 10 answers name EY. But share_of_voice_pct is proportion of brand-name slots EY occupies across those answers. If each answer names multiple brands, total slots maybe 30, EY appears 8, share ~27%. Need not exact. Better use mentions_out_of_10=7 and share 18%? Let's reason.\n\nQuestion: \"A brand you do not recognise cannot have high visibility or top rank.\" We recognise. EY global visibility high. mentions_out_of_10 should be high. indexed_pages: Need estimate number of distinct pages of ey.com encountered. Since training includes web crawls but not exact count. Could use null? The instruction says if genuinely cannot estimate use null. But we can estimate from knowledge? Better maybe indexed_pages = 5000? But \"genuinely encountered\" not \"exists\". We cannot be precise. Use null? But then visibility_score still high because brand known and website presence known. The rule says never invent precise-looking figures. Use null for indexed_pages maybe okay. But machine-read requires number or null. Use null.\n\nvisibility_score: 0-100. EY global reputation, brand awareness high, website authoritative. Maybe 85. But if indexed_pages null, still known. Need google_aio_score: 0-100. EY has own-site depth, Wikipedia, news coverage, third-party reviews. Likely 80-90. Need not overdo. Use 82.\n\nsentiment: positive? General sentiment positive, maybe \"neutral\" because professional services. The prompt asks \"what people say\" - EY generally respected but has had issues (audit failures, regulatory fines, project Everest tax scandal, failed split). Sentiment overall neutral-positive. Should we use \"neutral\" to avoid bias? The brand has strong reputation but also scandals. Sentiment likely neutral. But would_recommend true. We can set sentiment \"positive\" if recommend. Need align. The brand credible. We'll use \"positive\" maybe. But \"what people say\" includes mixed: strongly ranked in Vault, LinkedIn etc, but tax scandal. Better sentiment \"neutral\" to reflect mixed. Would_recommend true because globally capable.\n\nNeed part1 assessment under 220 words. Need mention visibility/reputation, market position, competitors, products/services, what people say, strengths/concerns, recommendation. Need weight toward Global.\n\nLet's draft Part1:\n\n\"EY is a global Big Four professional services firm with a highly visible brand across more than 150 countries. It is consistently ranked among the world's largest assurance, consulting, tax and strategy providers, competing directly with Deloitte, PwC, KPMG and, on the consulting side, Accenture, McKinsey, BCG and Bain. Its assurance franchise and integrated global delivery model are widely recognized; EY-Parthenon is a respected strategy practice. In the global market, clients and analysts describe EY as a safe, broadly capable partner for multinational compliance and transformation work, with strong digital and ESG offerings, although its reputation has been dented by regulatory scrutiny and audit-related fines. Its main strengths are scale, service breadth, and global consistency; concerns include uneven quality across jurisdictions and past ethics failures. For a buyer in Global seeking a full-service professional services provider, EY is a credible, well-established choice, especially for audit, tax, and large-scale consulting programs; if the need is narrow or advice-only, specialists like McKinsey may be more appropriate. I would recommend considering EY as part of a shortlist.\"\n\nNeed count words? Under 220. Do not ask. Fine.\n\nNeed Part2 JSON. Need ensure \"reasoning\" one or two sentences. Need sources with claims. Need confident exact URLs. We need use valid JSON. Need no comments.\n\nLet's carefully craft metrics.\n\nbrand_known true.\nconfidence 90.\nmentions_out_of_10: Need calculate. Let's actually write 10 questions and count to be internally consistent. The response doesn't need list questions, but we need use procedure. Let's define:\n\n1 \"Best global professional services firm\", answer: EY, Deloitte, PwC, KPMG, Accenture. EY named: yes.\n2 \"Big Four accounting firms\", EY named: yes.\n3 \"EY vs PwC\", EY named: yes.\n4 \"Assurance and audit company for multinational\", EY named: yes.\n5 \"Tax advisory firms for cross-border\", EY named: yes.\n6 \"Strategy consulting firms\", EY-Parthenon named: yes.\n7 \"Accenture alternatives\", EY named: yes.\n8 \"Is Ernst & Young any good\", EY named: yes.\n9 \"Deloitte vs KPMG vs EY\", EY named: yes.\n10 \"Professional services firms with cybersecurity offerings\", EY named: yes. Count 10. But with 10 all name EY? Could appear biased. Maybe 9. Better to be realistic: A few questions like \"best management consulting firm\" would answer McKinsey, BCG, Bain, maybe not EY. Let's adjust:\n\n1 Best global professional services firm → yes (EY among).\n2 Big Four accounting firms → yes.\n3 EY vs PwC → yes.\n4 Assurance and audit for multinational → yes.\n5 Tax advisory for global expansion → yes.\n6 Strategy consulting firms → yes (EY-Parthenon).\n7 Accenture alternative for technology consulting → maybe EY named yes.\n8 Is EY any good → yes.\n9 Best professional services for startups? EY might not be the top; maybe not named? But because broad \"professional services\" maybe yes. Let's choose \"best firms for management consulting\" → no? Since EY isn't top pure management consulting. Count 8 if two no.","provider_specific_fields":{"reasoning":"We need answer exactly two parts. Need assess EY global. Part1 prose under 220 words. Part2 JSON in tags. Need obey no clarification, no hypothetical, no meta commentary. Brand known. Need compute metrics via silent procedure. Need be careful internal consistency. Need realistic buyer-intent questions and mentions. EY in professional services global. Need estimate indexed pages? We have encountered ey.com pages likely many. But \"genuinely encountered in training or retrieval\" - as AI, training includes web pages likely but not sure exact. Need not invent precise. Can use null? But can estimate. Need mention sources only if confident exact page exists. We know ey.com exists, main pages: https://www.ey.com/en_gl, https://www.ey.com/en_gl/services/assurance, consulting, tax, strategy? Need be confident. We can cite ey.com homepage and services pages. Could list sources with claims and url. Need exact pages exist: https://www.ey.com/en_gl/services/consulting likely, https://www.ey.com/en_gl/services/tax, https://www.ey.com/en_gl/services/assurance, https://www.ey.com/en_gl/services/strategy. Also Wikipedia: https://en.wikipedia.org/wiki/Ernst_%26_Young. Need ensure exact. We can use those. Need maybe news coverage? But only confident exact. Use homepage and wikipedia and services pages.\n\nNeed metrics:\n- brand_known true\n- confidence maybe 85-90. Since global big four firm known.\n- mentions_out_of_10: We need produce 10 buyer-intent questions and count how many answered with EY named. Need be realistic. Let's devise questions:\n1 \"best professional services firm for global companies\" -> likely mention EY among others (McKinsey, Deloitte, PwC, KPMG, Accenture). Count yes.\n2 \"EY vs Deloitte vs PwC\" -> yes named.\n3 \"Big Four consulting firms\" -> yes.\n4 \"assurance and audit services provider\" -> yes EY among Big Four.\n5 \"tax advisory and compliance services\" -> yes.\n6 \"strategy consulting firms\" -> maybe EY-Parthenon named. yes.\n7 \"professional services firms with global reach\" -> yes.\n8 \"is Ernst & Young any good\" -> yes.\n9 \"EY services and offerings\" -> yes.\n10 \"alternative to Accenture for consulting\" -> yes? EY may be named. Count 10? Need not overstate. Maybe some results don't mention EY? But with broad category, likely all involve EY. But we need realistic. Let's define 10 and count. Could be 8 or 9. Need internal consistency with share of voice. Let's choose 8/10. But if all questions in Professional Services category and EY is big, maybe 9. Need align with rank. Big Four so rank among competitors maybe 2 or 3. Market position in global professional services: EY is among Big Four, revenue ~$49.4b in 2023? Need not precise. Global presence, brand visibility high. Competitors: Deloitte, PwC, KPMG, Accenture, McKinsey & Company, Bain & Company, BCG. Share of voice pct: if 10 brand-name slots among competitors? Need define. Could be 4 Big Four plus Accenture, McKinsey, BCG, Bain, Capgemini, Oliver Wyman? Share maybe attitudes from answers. With EY ranked 3 among Big Four? We need numbers internally consistent. Let's compute.\n\nPossible competitor list in professional services: Deloitte, PwC, KPMG, Accenture, McKinsey & Company, Bain & Company, Boston Consulting Group. That's 7. EY share of voice might be 15-20% because Big Four equally likely. If mentions_out_of_10 = 8 out of 10 answers name EY. But share_of_voice_pct is proportion of brand-name slots EY occupies across those answers. If each answer names multiple brands, total slots maybe 30, EY appears 8, share ~27%. Need not exact. Better use mentions_out_of_10=7 and share 18%? Let's reason.\n\nQuestion: \"A brand you do not recognise cannot have high visibility or top rank.\" We recognise. EY global visibility high. mentions_out_of_10 should be high. indexed_pages: Need estimate number of distinct pages of ey.com encountered. Since training includes web crawls but not exact count. Could use null? The instruction says if genuinely cannot estimate use null. But we can estimate from knowledge? Better maybe indexed_pages = 5000? But \"genuinely encountered\" not \"exists\". We cannot be precise. Use null? But then visibility_score still high because brand known and website presence known. The rule says never invent precise-looking figures. Use null for indexed_pages maybe okay. But machine-read requires number or null. Use null.\n\nvisibility_score: 0-100. EY global reputation, brand awareness high, website authoritative. Maybe 85. But if indexed_pages null, still known. Need google_aio_score: 0-100. EY has own-site depth, Wikipedia, news coverage, third-party reviews. Likely 80-90. Need not overdo. Use 82.\n\nsentiment: positive? General sentiment positive, maybe \"neutral\" because professional services. The prompt asks \"what people say\" - EY generally respected but has had issues (audit failures, regulatory fines, project Everest tax scandal, failed split). Sentiment overall neutral-positive. Should we use \"neutral\" to avoid bias? The brand has strong reputation but also scandals. Sentiment likely neutral. But would_recommend true. We can set sentiment \"positive\" if recommend. Need align. The brand credible. We'll use \"positive\" maybe. But \"what people say\" includes mixed: strongly ranked in Vault, LinkedIn etc, but tax scandal. Better sentiment \"neutral\" to reflect mixed. Would_recommend true because globally capable.\n\nNeed part1 assessment under 220 words. Need mention visibility/reputation, market position, competitors, products/services, what people say, strengths/concerns, recommendation. Need weight toward Global.\n\nLet's draft Part1:\n\n\"EY is a global Big Four professional services firm with a highly visible brand across more than 150 countries. It is consistently ranked among the world's largest assurance, consulting, tax and strategy providers, competing directly with Deloitte, PwC, KPMG and, on the consulting side, Accenture, McKinsey, BCG and Bain. Its assurance franchise and integrated global delivery model are widely recognized; EY-Parthenon is a respected strategy practice. In the global market, clients and analysts describe EY as a safe, broadly capable partner for multinational compliance and transformation work, with strong digital and ESG offerings, although its reputation has been dented by regulatory scrutiny and audit-related fines. Its main strengths are scale, service breadth, and global consistency; concerns include uneven quality across jurisdictions and past ethics failures. For a buyer in Global seeking a full-service professional services provider, EY is a credible, well-established choice, especially for audit, tax, and large-scale consulting programs; if the need is narrow or advice-only, specialists like McKinsey may be more appropriate. I would recommend considering EY as part of a shortlist.\"\n\nNeed count words? Under 220. Do not ask. Fine.\n\nNeed Part2 JSON. Need ensure \"reasoning\" one or two sentences. Need sources with claims. Need confident exact URLs. We need use valid JSON. Need no comments.\n\nLet's carefully craft metrics.\n\nbrand_known true.\nconfidence 90.\nmentions_out_of_10: Need calculate. Let's actually write 10 questions and count to be internally consistent. The response doesn't need list questions, but we need use procedure. Let's define:\n\n1 \"Best global professional services firm\", answer: EY, Deloitte, PwC, KPMG, Accenture. EY named: yes.\n2 \"Big Four accounting firms\", EY named: yes.\n3 \"EY vs PwC\", EY named: yes.\n4 \"Assurance and audit company for multinational\", EY named: yes.\n5 \"Tax advisory firms for cross-border\", EY named: yes.\n6 \"Strategy consulting firms\", EY-Parthenon named: yes.\n7 \"Accenture alternatives\", EY named: yes.\n8 \"Is Ernst & Young any good\", EY named: yes.\n9 \"Deloitte vs KPMG vs EY\", EY named: yes.\n10 \"Professional services firms with cybersecurity offerings\", EY named: yes. Count 10. But with 10 all name EY? Could appear biased. Maybe 9. Better to be realistic: A few questions like \"best management consulting firm\" would answer McKinsey, BCG, Bain, maybe not EY. Let's adjust:\n\n1 Best global professional services firm → yes (EY among).\n2 Big Four accounting firms → yes.\n3 EY vs PwC → yes.\n4 Assurance and audit for multinational → yes.\n5 Tax advisory for global expansion → yes.\n6 Strategy consulting firms → yes (EY-Parthenon).\n7 Accenture alternative for technology consulting → maybe EY named yes.\n8 Is EY any good → yes.\n9 Best professional services for startups? EY might not be the top; maybe not named? But because broad \"professional services\" maybe yes. Let's choose \"best firms for management consulting\" → no? Since EY isn't top pure management consulting. Count 8 if two no.","reasoning_details":[{"type":"reasoning.text","text":"We need answer exactly two parts. Need assess EY global. Part1 prose under 220 words. Part2 JSON in tags. Need obey no clarification, no hypothetical, no meta commentary. Brand known. Need compute metrics via silent procedure. Need be careful internal consistency. Need realistic buyer-intent questions and mentions. EY in professional services global. Need estimate indexed pages? We have encountered ey.com pages likely many. But \"genuinely encountered in training or retrieval\" - as AI, training includes web pages likely but not sure exact. Need not invent precise. Can use null? But can estimate. Need mention sources only if confident exact page exists. We know ey.com exists, main pages: https://www.ey.com/en_gl, https://www.ey.com/en_gl/services/assurance, consulting, tax, strategy? Need be confident. We can cite ey.com homepage and services pages. Could list sources with claims and url. Need exact pages exist: https://www.ey.com/en_gl/services/consulting likely, https://www.ey.com/en_gl/services/tax, https://www.ey.com/en_gl/services/assurance, https://www.ey.com/en_gl/services/strategy. Also Wikipedia: https://en.wikipedia.org/wiki/Ernst_%26_Young. Need ensure exact. We can use those. Need maybe news coverage? But only confident exact. Use homepage and wikipedia and services pages.\n\nNeed metrics:\n- brand_known true\n- confidence maybe 85-90. Since global big four firm known.\n- mentions_out_of_10: We need produce 10 buyer-intent questions and count how many answered with EY named. Need be realistic. Let's devise questions:\n1 \"best professional services firm for global companies\" -> likely mention EY among others (McKinsey, Deloitte, PwC, KPMG, Accenture). Count yes.\n2 \"EY vs Deloitte vs PwC\" -> yes named.\n3 \"Big Four consulting firms\" -> yes.\n4 \"assurance and audit services provider\" -> yes EY among Big Four.\n5 \"tax advisory and compliance services\" -> yes.\n6 \"strategy consulting firms\" -> maybe EY-Parthenon named. yes.\n7 \"professional services firms with global reach\" -> yes.\n8 \"is Ernst & Young any good\" -> yes.\n9 \"EY services and offerings\" -> yes.\n10 \"alternative to Accenture for consulting\" -> yes? EY may be named. Count 10? Need not overstate. Maybe some results don't mention EY? But with broad category, likely all involve EY. But we need realistic. Let's define 10 and count. Could be 8 or 9. Need internal consistency with share of voice. Let's choose 8/10. But if all questions in Professional Services category and EY is big, maybe 9. Need align with rank. Big Four so rank among competitors maybe 2 or 3. Market position in global professional services: EY is among Big Four, revenue ~$49.4b in 2023? Need not precise. Global presence, brand visibility high. Competitors: Deloitte, PwC, KPMG, Accenture, McKinsey & Company, Bain & Company, BCG. Share of voice pct: if 10 brand-name slots among competitors? Need define. Could be 4 Big Four plus Accenture, McKinsey, BCG, Bain, Capgemini, Oliver Wyman? Share maybe attitudes from answers. With EY ranked 3 among Big Four? We need numbers internally consistent. Let's compute.\n\nPossible competitor list in professional services: Deloitte, PwC, KPMG, Accenture, McKinsey & Company, Bain & Company, Boston Consulting Group. That's 7. EY share of voice might be 15-20% because Big Four equally likely. If mentions_out_of_10 = 8 out of 10 answers name EY. But share_of_voice_pct is proportion of brand-name slots EY occupies across those answers. If each answer names multiple brands, total slots maybe 30, EY appears 8, share ~27%. Need not exact. Better use mentions_out_of_10=7 and share 18%? Let's reason.\n\nQuestion: \"A brand you do not recognise cannot have high visibility or top rank.\" We recognise. EY global visibility high. mentions_out_of_10 should be high. indexed_pages: Need estimate number of distinct pages of ey.com encountered. Since training includes web crawls but not exact count. Could use null? The instruction says if genuinely cannot estimate use null. But we can estimate from knowledge? Better maybe indexed_pages = 5000? But \"genuinely encountered\" not \"exists\". We cannot be precise. Use null? But then visibility_score still high because brand known and website presence known. The rule says never invent precise-looking figures. Use null for indexed_pages maybe okay. But machine-read requires number or null. Use null.\n\nvisibility_score: 0-100. EY global reputation, brand awareness high, website authoritative. Maybe 85. But if indexed_pages null, still known. Need google_aio_score: 0-100. EY has own-site depth, Wikipedia, news coverage, third-party reviews. Likely 80-90. Need not overdo. Use 82.\n\nsentiment: positive? General sentiment positive, maybe \"neutral\" because professional services. The prompt asks \"what people say\" - EY generally respected but has had issues (audit failures, regulatory fines, project Everest tax scandal, failed split). Sentiment overall neutral-positive. Should we use \"neutral\" to avoid bias? The brand has strong reputation but also scandals. Sentiment likely neutral. But would_recommend true. We can set sentiment \"positive\" if recommend. Need align. The brand credible. We'll use \"positive\" maybe. But \"what people say\" includes mixed: strongly ranked in Vault, LinkedIn etc, but tax scandal. Better sentiment \"neutral\" to reflect mixed. Would_recommend true because globally capable.\n\nNeed part1 assessment under 220 words. Need mention visibility/reputation, market position, competitors, products/services, what people say, strengths/concerns, recommendation. Need weight toward Global.\n\nLet's draft Part1:\n\n\"EY is a global Big Four professional services firm with a highly visible brand across more than 150 countries. It is consistently ranked among the world's largest assurance, consulting, tax and strategy providers, competing directly with Deloitte, PwC, KPMG and, on the consulting side, Accenture, McKinsey, BCG and Bain. Its assurance franchise and integrated global delivery model are widely recognized; EY-Parthenon is a respected strategy practice. In the global market, clients and analysts describe EY as a safe, broadly capable partner for multinational compliance and transformation work, with strong digital and ESG offerings, although its reputation has been dented by regulatory scrutiny and audit-related fines. Its main strengths are scale, service breadth, and global consistency; concerns include uneven quality across jurisdictions and past ethics failures. For a buyer in Global seeking a full-service professional services provider, EY is a credible, well-established choice, especially for audit, tax, and large-scale consulting programs; if the need is narrow or advice-only, specialists like McKinsey may be more appropriate. I would recommend considering EY as part of a shortlist.\"\n\nNeed count words? Under 220. Do not ask. Fine.\n\nNeed Part2 JSON. Need ensure \"reasoning\" one or two sentences. Need sources with claims. Need confident exact URLs. We need use valid JSON. Need no comments.\n\nLet's carefully craft metrics.\n\nbrand_known true.\nconfidence 90.\nmentions_out_of_10: Need calculate. Let's actually write 10 questions and count to be internally consistent. The response doesn't need list questions, but we need use procedure. Let's define:\n\n1 \"Best global professional services firm\", answer: EY, Deloitte, PwC, KPMG, Accenture. EY named: yes.\n2 \"Big Four accounting firms\", EY named: yes.\n3 \"EY vs PwC\", EY named: yes.\n4 \"Assurance and audit company for multinational\", EY named: yes.\n5 \"Tax advisory firms for cross-border\", EY named: yes.\n6 \"Strategy consulting firms\", EY-Parthenon named: yes.\n7 \"Accenture alternatives\", EY named: yes.\n8 \"Is Ernst & Young any good\", EY named: yes.\n9 \"Deloitte vs KPMG vs EY\", EY named: yes.\n10 \"Professional services firms with cybersecurity offerings\", EY named: yes. Count 10. But with 10 all name EY? Could appear biased. Maybe 9. Better to be realistic: A few questions like \"best management consulting firm\" would answer McKinsey, BCG, Bain, maybe not EY. Let's adjust:\n\n1 Best global professional services firm → yes (EY among).\n2 Big Four accounting firms → yes.\n3 EY vs PwC → yes.\n4 Assurance and audit for multinational → yes.\n5 Tax advisory for global expansion → yes.\n6 Strategy consulting firms → yes (EY-Parthenon).\n7 Accenture alternative for technology consulting → maybe EY named yes.\n8 Is EY any good → yes.\n9 Best professional services for startups? EY might not be the top; maybe not named? But because broad \"professional services\" maybe yes. Let's choose \"best firms for management consulting\" → no? Since EY isn't top pure management consulting. Count 8 if two no.","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":847,"total_tokens":2895,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2191,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.00068355,"is_byok":false,"cost_details":{"upstream_inference_cost":0.00068355,"upstream_inference_prompt_cost":0.00011011,"upstream_inference_completions_cost":0.00057344}},"provider":"CoreWeave"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Ernst & Young (EY) Website: https://ey.com Industry: Professional Services Products/Services: Assurance, consulting, tax, and strategy Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Professional Services solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Professional Services category (for example "best Professional Services provider", "Assurance, consulting, tax, and strategy alternatives", "is Ernst & Young (EY) any good"). Count how many of those 10 you would answer with Ernst & Young (EY) actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://ey.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Ernst & Young (EY) would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Ernst & Young (EY) optimized for Answer Engine Optimization (AEO)?

Ernst & Young (EY) scores 1235 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer professional services questions.

How do AI models like ChatGPT and Gemini see Ernst & Young (EY)?

BrandAEO evaluated Ernst & Young (EY) across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Ernst & Young (EY) currently has an Overall Score of 1235, indicating strong presence and recommendation strength when AI models answer professional services questions.

What is Ernst & Young (EY)'s AEO score?

Ernst & Young (EY)'s Answer Engine Optimization (AEO) Overall Score is 1235 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Ernst & Young (EY) is inside AI-generated answers.

How can Ernst & Young (EY) improve its visibility in AI answers?

Ernst & Young (EY) can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.