E

How AI Sees edX — AI Visibility Report for Education

edx.org · Global · Education

Strong
Overall Score
1126
Star Rating
4 / 5
Rank
#195of 337
Engines
3analyzed
Analyzed
Quick Answer

Is edX optimized for AEO?

edX scores 1126 on BrandAEO's independent open-scale AEO assessment (ranked #195 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to education questions.

Overall AI Visibility Score
1126
4 / 5
Strong

How AI Answer Engines Rate edX

Ranked #195 of 337 brands analyzed

edX's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

759from 10 dimensions (max 1,000)+367evidence (max 500)=1126
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)83/100
  • Share of voice vs competitors29/100
  • Sentiment75/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
90/100
Brand Recognition
Strong
95/100
Brand Sentiment
Fair
62/100
Citation Authority
Fair
71/100
Competitive Positioning
Strong
82/100
Market Score
Strong
83/100
Presence Quality
Strong
78/100
Recommendation Rate
Strong
95/100
Share of Voice
Weak
29/100
Topical Coverage
Fair
74/100

AEO Score Over Time

4
edX AEO Trend

Track how edX's AI visibility score changes across scans. Each re-scan adds a point.

03136259381250Sep 14Sep 28Oct 12Oct 26

About edX

edX operates in education (Global). This page summarizes how leading AI answer engines currently describe and recommend edX, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1126, ranked #195 of 337).

edX vs Competitors

Competitive positioning analysis is being prepared for edX.

How edX Can Improve

5

Expand External Citation Portfolio

High

Secure coverage in independent education news outlets and academic studies to boost citation authority.

New

Strengthen Competitive Messaging

High

Develop comparative marketing assets that highlight edX's academic rigor versus Coursera and Udemy.

New

Clarify Pricing and Financial Aid Options

Medium

Create clear, multilingual guides on certificate costs and available scholarships to address price‑sensitivity concerns.

New

Broaden Subject Matter Offerings

Medium

Partner with additional industry leaders to add non‑technical courses, increasing topical coverage and appeal.

New

Monitor Post‑Acquisition Trust Signals

Low

Implement a sentiment tracking program to gauge learner perception of the 2U acquisition over time.

New

What AI Engines Said About edX

3

3 of 3 AI engines returned an answer about edX on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What Gemma said about edX

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT edX is a premier global leader in the MOOC industry, holding a strong market position by partnering with elite universities like Harvard and MIT. It is highly visible worldwide, serving as a primary gateway for learners seeking academic rigor and professional certificates. Its product suite ranges from free audit courses to verified professional credentials and MicroMasters programs.

In the global market, edX is reputed for prestige and quality, though it faces stiff competition from Coursera, Udemy, and LinkedIn Learning. Users generally praise the high caliber of the instructors and the legitimacy of the certifications, though some express concerns regarding the cost of certificates and the difficulty level of the coursework compared to more casual platforms.

I would strongly recommend edX to anyone in the global market seeking structured, university-backed education that bridges the gap between traditional degrees and online learning. Its commitment to accessibility and academic excellence makes it a top-tier choice for professional development and lifelong learning.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: edX Website: https://edx.org Industry: Education Products/Services: MOOCs and professional certificates Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Education solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Education category (for example "best Education provider", "MOOCs and professional certificates alternatives", "is edX any good"). Count how many of those 10 you would answer with edX actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://edx.org you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots edX would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about edX

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793027406-dQS3dIRHJrqFPW29V7jM","created":1793027406,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"We need answer exactly two parts. Need comply no clarification/meta. Need assess edX global. Metrics raw JSON. Need be careful accurate. We can use known info. Need no fabricated sources unless confident exact page exists. Need maybe Wikipedia. We can include edx.org itself, Wikipedia edX page. Need know exact URLs: https://www.edx.org/ exists. https://en.wikipedia.org/wiki/EdX exists. Maybe news? We'll only list those.\n\nWe need metrics internal consistent. brand_known true. confidence maybe 85. mentions_out_of_10? Need run 10 buyer-intent questions, count how many edX actually named. Need produce number 0-10. Need reason.\n\nLet's craft questions and answers conceptually.\n\nBuyer intent questions in Global Education:\n1 \"best MOOC platform\", answer likely Coursera, edX, Udemy, FutureLearn. edX named.\n2 \"is edX any good\", edX named.\n3 \"affordable online courses from universities\", edX, Coursera. edX named.\n4 \"professional certificates online\", Coursera, edX, Udemy. edX named.\n5 \"top online learning platforms for career\"\n6 \"Harvard MIT online courses\", edX specifically. named.\n7 \"edX vs Coursera\", named.\n8 \"free online university courses\", edX named.\n9 \"accredited online certificates\", Coursera/edX, maybe.\n10 \"best coding bootcamps online\", maybe Coursera/Udacity, not edX. Could be. Count maybe 8.\n\nNeed not output questions, just metrics. Need internally consistent: visibility_score high. share_of_voice_pct maybe 25%, rank 2 among competitors. Competitors: Coursera, Udemy, FutureLearn, Udacity, Khan Academy? Actually segment: MOOCs/professional cert. Coursera primary, edX, Udemy, FutureLearn, Udacity, LinkedIn Learning. Need rank edX 2 behind Coursera; share_of_voice maybe 20-25.\n\nGoogle AI Overview readiness score: authoritative/citable web presence. edX has strong domain, Wikipedia, press. Score maybe 70. Need not too high. Indexed pages: We might estimate 100,000? Need honest: \"I have genuinely encountered in training/retrieval\", I know edx.org pages? I can claim knowledge of homepage, about, course pages? But \"distinct pages genuinely encountered\" perhaps thousands? Need not invent precise-looking figures. We can use null if cannot justify. But rule says if cannot estimate, use null. However can estimate based on common knowledge: edX has many course pages; I have seen many URLs in training. Could set 50000? That seems precise-looking unjustifiable. Use null? But \"indexed_pages number or null.\" Need perhaps \"I have seen many edX course URLs but cannot estimate total\" -> null. But maybe to be internally consistent, visibility_score can still be high because site known, but indexed_pages null. Yet Google AI score needs own-site depth, if null could still 70 based on domain.\n\nNeed state reasoning one or two sentences naming concrete evidence.\n\nNeed be careful with \"do NOT call the company hypothetical\", don't say \"if edX were\" etc.\n\nPart 1 under 220 words. Need assessment: edX in Global market. Visibility/reputation: strong global brand in higher-ed online learning, non-profit created by Harvard/MIT. Market position: #2 to Coursera, own distinct university partnerships. Products: MOOCs, professional certificates, MicroBachelors/MicroMasters, boot camps. Reputation: reputable but quality varies; courses from elite universities; potential less recognized in non-English markets; learner reviews often praise top-tier content but mention inconsistent instructor engagement/paid certificates. Competitors: Coursera, Udemy, FutureLearn, Udacity, LinkedIn Learning/Pluralsight? Should recommend: yes for university-backed MOOCs/certs, especially for global learners seeking credentials from recognized universities. Concerns: Costs for certificates, not full degree accreditation, financial aid limited, regional pricing.\n\nNeed no meta commentary.\n\nNeed craft Part 2 JSON. Ensure raw JSON only in tags, no markdown. Need valid JSON.\n\nNeed decide numbers.\n\nLet's reason deeply about metrics to be credible.\n\nBrand known true. Confidence maybe 85.\n\nMentions_out_of_10: We need count from 10 questions. Let's simulate. Need be low enough maybe 7 or 8. As a recognized brand in MOOC category, a 8 okay. But not all education shopping intents would mention edX. We'll set 8. Need internally consistent with market position #2.\n\nIndexed_pages: I know from edX have lots of course pages. But \"genuinely encountered in training or retrieval\", as AI, have encountered many edx.org URLs in training: homepage, about, course pages, blog, terms, etc. But not any exact count. Use null? The field says \"number or null.\" We can use null for unknown. But then visibility_score/Google AIO maybe still? It's okay.\n\nHowever the prompt says \"Estimate how many distinct pages of https://edx.org you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" We have seen the domain; not 0. Need estimate. \"distinct pages\" likely in the sense of indexed pages. Maybe \"indexed_pages\" could mean number of pages indexed by search engine? But they ask \"genuinely encountered.\" We can say \"null\" because cannot estimate distinct count. Yet \"brand_known true\" and \"indexed_pages null\" might be acceptable due to no precise evidence. But maybe they expect a rough number. The fallback \"number or null\" with \"never invent precise-looking figures\" means null is safest. Need maybe use 25000 as rough from memory of courses? Not justified. Use null.\n\nVisibility_score: 0-100. Need measure global visibility/reputation. edX high but not dominant compared to Coursera. 75? 82? Use 78 maybe. But no precise justification; score is inherently subjective. We can set 80. Need \"brand known\" high, rank #2. Let's set 82.\n\nGoogle_aio_score: 0-100. This is about AI Overview readiness from authoritative web presence: strong own-site depth, Wikipedia, news coverage, reviews. But \"own site depth\" indexed pages null. Still edX has authoritative domain. Need score maybe 75. Since brand known and ranked #2, 75 seems good.\n\nShare_of_voice_pct: Let's define in competitors set: Coursera, edX, Udemy, FutureLearn, Udacity, maybe LinkedIn Learning. Total brand-name slots in answers to 10 questions? Need edX share. If edX mentioned 8 times and Coursera maybe 10? Let's use share_of_voice_pct 25. Rank 2. Need maybe among competitors list sorted. Competitors: [\"Coursera\", \"Udemy\", \"FutureLearn\", \"Udacity\", \"LinkedIn Learning\"]. edX likely 2nd after Coursera. Share of voice 25% because Coursera maybe 30, Udemy 20, FutureLearn 10, Udacity 5, LinkedIn 5 etc. Good.\n\nSentiment: \"positive\" or \"neutral\" or \"negative\". Global perception of edX is generally positive. Use positive.\n\nWould_recommend: true.\n\nSources: Need exactly URLs that exist. We'll include:\n- {\"claim\": \"edX is a global online learning platform founded by Harvard and MIT offering MOOCs and professional certificates.\", \"url\": \"https://www.edx.org/\"}\n- {\"claim\": \"Independent encyclopedia entry documenting edX's history, governance, and operations.\", \"url\": \"https://en.wikipedia.org/wiki/EdX\"}\nNeed ensure \"https://en.wikipedia.org/wiki/EdX\" exact? Yes likely (capital X). Actually page title \"edX\" probably \"https://en.wikipedia.org/wiki/EdX\". Good. Maybe also \"https://www.edx.org/about-us\" exists? Not sure; no need.\n\nReasoning: Need one or two sentences justifying numbers. E.g., \"edX is a well-established global MOOC platform with widespread third-party documentation and high trust, but competing with Coursera and Udemy keeps it second in mindshare; indexed_pages left null because no specific page-count evidence is available.\" That's one sentence. Need mention concrete evidence: Wikipedia and ubiquitous domain.\n\nNeed ensure \"reasoning\" field says numbers why. Could be:\n\n\"Numbers reflect edX's strong but not dominant position: it is consistently named alongside Coursera in MOOC comparisons and has encyclopedic documentation, but Coursera usually leads mindshare, so edX is ranked #2 with roughly a quarter of the competitor voice; indexed_pages is left null because I cannot cite a precise count of pages encountered.\"\n\nThis is two sentences. Good.\n\nNeed test JSON validity. Ensure no trailing commas. Use raw JSON. No markdown. Need wrap with AEO_METRICS tags exactly.\n\nNow Part 1. Need under 220 words. Let's count approximate.\n\nDraft:\n\n\"edX is a globally recognised online education platform founded by Harvard and MIT. In global markets it benefits from strong university branding, learners associate it with elite, university-backed MOOCs and certificates. It is not the market leader: Coursera is generally the first name in minds, with edX closely behind and Udemy, FutureLearn, and Udacity as clear alternatives. edX's core products are free-to-audit MOOCs, paid verified certificates, professional certificates, MicroBachelors and MicroMasters programmes. Global learners mention ed","provider_specific_fields":{"reasoning":"We need answer exactly two parts. Need comply no clarification/meta. Need assess edX global. Metrics raw JSON. Need be careful accurate. We can use known info. Need no fabricated sources unless confident exact page exists. Need maybe Wikipedia. We can include edx.org itself, Wikipedia edX page. Need know exact URLs: https://www.edx.org/ exists. https://en.wikipedia.org/wiki/EdX exists. Maybe news? We'll only list those.\n\nWe need metrics internal consistent. brand_known true. confidence maybe 85. mentions_out_of_10? Need run 10 buyer-intent questions, count how many edX actually named. Need produce number 0-10. Need reason.\n\nLet's craft questions and answers conceptually.\n\nBuyer intent questions in Global Education:\n1 \"best MOOC platform\", answer likely Coursera, edX, Udemy, FutureLearn. edX named.\n2 \"is edX any good\", edX named.\n3 \"affordable online courses from universities\", edX, Coursera. edX named.\n4 \"professional certificates online\", Coursera, edX, Udemy. edX named.\n5 \"top online learning platforms for career\"\n6 \"Harvard MIT online courses\", edX specifically. named.\n7 \"edX vs Coursera\", named.\n8 \"free online university courses\", edX named.\n9 \"accredited online certificates\", Coursera/edX, maybe.\n10 \"best coding bootcamps online\", maybe Coursera/Udacity, not edX. Could be. Count maybe 8.\n\nNeed not output questions, just metrics. Need internally consistent: visibility_score high. share_of_voice_pct maybe 25%, rank 2 among competitors. Competitors: Coursera, Udemy, FutureLearn, Udacity, Khan Academy? Actually segment: MOOCs/professional cert. Coursera primary, edX, Udemy, FutureLearn, Udacity, LinkedIn Learning. Need rank edX 2 behind Coursera; share_of_voice maybe 20-25.\n\nGoogle AI Overview readiness score: authoritative/citable web presence. edX has strong domain, Wikipedia, press. Score maybe 70. Need not too high. Indexed pages: We might estimate 100,000? Need honest: \"I have genuinely encountered in training/retrieval\", I know edx.org pages? I can claim knowledge of homepage, about, course pages? But \"distinct pages genuinely encountered\" perhaps thousands? Need not invent precise-looking figures. We can use null if cannot justify. But rule says if cannot estimate, use null. However can estimate based on common knowledge: edX has many course pages; I have seen many URLs in training. Could set 50000? That seems precise-looking unjustifiable. Use null? But \"indexed_pages number or null.\" Need perhaps \"I have seen many edX course URLs but cannot estimate total\" -> null. But maybe to be internally consistent, visibility_score can still be high because site known, but indexed_pages null. Yet Google AI score needs own-site depth, if null could still 70 based on domain.\n\nNeed state reasoning one or two sentences naming concrete evidence.\n\nNeed be careful with \"do NOT call the company hypothetical\", don't say \"if edX were\" etc.\n\nPart 1 under 220 words. Need assessment: edX in Global market. Visibility/reputation: strong global brand in higher-ed online learning, non-profit created by Harvard/MIT. Market position: #2 to Coursera, own distinct university partnerships. Products: MOOCs, professional certificates, MicroBachelors/MicroMasters, boot camps. Reputation: reputable but quality varies; courses from elite universities; potential less recognized in non-English markets; learner reviews often praise top-tier content but mention inconsistent instructor engagement/paid certificates. Competitors: Coursera, Udemy, FutureLearn, Udacity, LinkedIn Learning/Pluralsight? Should recommend: yes for university-backed MOOCs/certs, especially for global learners seeking credentials from recognized universities. Concerns: Costs for certificates, not full degree accreditation, financial aid limited, regional pricing.\n\nNeed no meta commentary.\n\nNeed craft Part 2 JSON. Ensure raw JSON only in tags, no markdown. Need valid JSON.\n\nNeed decide numbers.\n\nLet's reason deeply about metrics to be credible.\n\nBrand known true. Confidence maybe 85.\n\nMentions_out_of_10: We need count from 10 questions. Let's simulate. Need be low enough maybe 7 or 8. As a recognized brand in MOOC category, a 8 okay. But not all education shopping intents would mention edX. We'll set 8. Need internally consistent with market position #2.\n\nIndexed_pages: I know from edX have lots of course pages. But \"genuinely encountered in training or retrieval\", as AI, have encountered many edx.org URLs in training: homepage, about, course pages, blog, terms, etc. But not any exact count. Use null? The field says \"number or null.\" We can use null for unknown. But then visibility_score/Google AIO maybe still? It's okay.\n\nHowever the prompt says \"Estimate how many distinct pages of https://edx.org you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" We have seen the domain; not 0. Need estimate. \"distinct pages\" likely in the sense of indexed pages. Maybe \"indexed_pages\" could mean number of pages indexed by search engine? But they ask \"genuinely encountered.\" We can say \"null\" because cannot estimate distinct count. Yet \"brand_known true\" and \"indexed_pages null\" might be acceptable due to no precise evidence. But maybe they expect a rough number. The fallback \"number or null\" with \"never invent precise-looking figures\" means null is safest. Need maybe use 25000 as rough from memory of courses? Not justified. Use null.\n\nVisibility_score: 0-100. Need measure global visibility/reputation. edX high but not dominant compared to Coursera. 75? 82? Use 78 maybe. But no precise justification; score is inherently subjective. We can set 80. Need \"brand known\" high, rank #2. Let's set 82.\n\nGoogle_aio_score: 0-100. This is about AI Overview readiness from authoritative web presence: strong own-site depth, Wikipedia, news coverage, reviews. But \"own site depth\" indexed pages null. Still edX has authoritative domain. Need score maybe 75. Since brand known and ranked #2, 75 seems good.\n\nShare_of_voice_pct: Let's define in competitors set: Coursera, edX, Udemy, FutureLearn, Udacity, maybe LinkedIn Learning. Total brand-name slots in answers to 10 questions? Need edX share. If edX mentioned 8 times and Coursera maybe 10? Let's use share_of_voice_pct 25. Rank 2. Need maybe among competitors list sorted. Competitors: [\"Coursera\", \"Udemy\", \"FutureLearn\", \"Udacity\", \"LinkedIn Learning\"]. edX likely 2nd after Coursera. Share of voice 25% because Coursera maybe 30, Udemy 20, FutureLearn 10, Udacity 5, LinkedIn 5 etc. Good.\n\nSentiment: \"positive\" or \"neutral\" or \"negative\". Global perception of edX is generally positive. Use positive.\n\nWould_recommend: true.\n\nSources: Need exactly URLs that exist. We'll include:\n- {\"claim\": \"edX is a global online learning platform founded by Harvard and MIT offering MOOCs and professional certificates.\", \"url\": \"https://www.edx.org/\"}\n- {\"claim\": \"Independent encyclopedia entry documenting edX's history, governance, and operations.\", \"url\": \"https://en.wikipedia.org/wiki/EdX\"}\nNeed ensure \"https://en.wikipedia.org/wiki/EdX\" exact? Yes likely (capital X). Actually page title \"edX\" probably \"https://en.wikipedia.org/wiki/EdX\". Good. Maybe also \"https://www.edx.org/about-us\" exists? Not sure; no need.\n\nReasoning: Need one or two sentences justifying numbers. E.g., \"edX is a well-established global MOOC platform with widespread third-party documentation and high trust, but competing with Coursera and Udemy keeps it second in mindshare; indexed_pages left null because no specific page-count evidence is available.\" That's one sentence. Need mention concrete evidence: Wikipedia and ubiquitous domain.\n\nNeed ensure \"reasoning\" field says numbers why. Could be:\n\n\"Numbers reflect edX's strong but not dominant position: it is consistently named alongside Coursera in MOOC comparisons and has encyclopedic documentation, but Coursera usually leads mindshare, so edX is ranked #2 with roughly a quarter of the competitor voice; indexed_pages is left null because I cannot cite a precise count of pages encountered.\"\n\nThis is two sentences. Good.\n\nNeed test JSON validity. Ensure no trailing commas. Use raw JSON. No markdown. Need wrap with AEO_METRICS tags exactly.\n\nNow Part 1. Need under 220 words. Let's count approximate.\n\nDraft:\n\n\"edX is a globally recognised online education platform founded by Harvard and MIT. In global markets it benefits from strong university branding, learners associate it with elite, university-backed MOOCs and certificates. It is not the market leader: Coursera is generally the first name in minds, with edX closely behind and Udemy, FutureLearn, and Udacity as clear alternatives. edX's core products are free-to-audit MOOCs, paid verified certificates, professional certificates, MicroBachelors and MicroMasters programmes. Global learners mention ed","reasoning_details":[{"type":"reasoning.text","text":"We need answer exactly two parts. Need comply no clarification/meta. Need assess edX global. Metrics raw JSON. Need be careful accurate. We can use known info. Need no fabricated sources unless confident exact page exists. Need maybe Wikipedia. We can include edx.org itself, Wikipedia edX page. Need know exact URLs: https://www.edx.org/ exists. https://en.wikipedia.org/wiki/EdX exists. Maybe news? We'll only list those.\n\nWe need metrics internal consistent. brand_known true. confidence maybe 85. mentions_out_of_10? Need run 10 buyer-intent questions, count how many edX actually named. Need produce number 0-10. Need reason.\n\nLet's craft questions and answers conceptually.\n\nBuyer intent questions in Global Education:\n1 \"best MOOC platform\", answer likely Coursera, edX, Udemy, FutureLearn. edX named.\n2 \"is edX any good\", edX named.\n3 \"affordable online courses from universities\", edX, Coursera. edX named.\n4 \"professional certificates online\", Coursera, edX, Udemy. edX named.\n5 \"top online learning platforms for career\"\n6 \"Harvard MIT online courses\", edX specifically. named.\n7 \"edX vs Coursera\", named.\n8 \"free online university courses\", edX named.\n9 \"accredited online certificates\", Coursera/edX, maybe.\n10 \"best coding bootcamps online\", maybe Coursera/Udacity, not edX. Could be. Count maybe 8.\n\nNeed not output questions, just metrics. Need internally consistent: visibility_score high. share_of_voice_pct maybe 25%, rank 2 among competitors. Competitors: Coursera, Udemy, FutureLearn, Udacity, Khan Academy? Actually segment: MOOCs/professional cert. Coursera primary, edX, Udemy, FutureLearn, Udacity, LinkedIn Learning. Need rank edX 2 behind Coursera; share_of_voice maybe 20-25.\n\nGoogle AI Overview readiness score: authoritative/citable web presence. edX has strong domain, Wikipedia, press. Score maybe 70. Need not too high. Indexed pages: We might estimate 100,000? Need honest: \"I have genuinely encountered in training/retrieval\", I know edx.org pages? I can claim knowledge of homepage, about, course pages? But \"distinct pages genuinely encountered\" perhaps thousands? Need not invent precise-looking figures. We can use null if cannot justify. But rule says if cannot estimate, use null. However can estimate based on common knowledge: edX has many course pages; I have seen many URLs in training. Could set 50000? That seems precise-looking unjustifiable. Use null? But \"indexed_pages number or null.\" Need perhaps \"I have seen many edX course URLs but cannot estimate total\" -> null. But maybe to be internally consistent, visibility_score can still be high because site known, but indexed_pages null. Yet Google AI score needs own-site depth, if null could still 70 based on domain.\n\nNeed state reasoning one or two sentences naming concrete evidence.\n\nNeed be careful with \"do NOT call the company hypothetical\", don't say \"if edX were\" etc.\n\nPart 1 under 220 words. Need assessment: edX in Global market. Visibility/reputation: strong global brand in higher-ed online learning, non-profit created by Harvard/MIT. Market position: #2 to Coursera, own distinct university partnerships. Products: MOOCs, professional certificates, MicroBachelors/MicroMasters, boot camps. Reputation: reputable but quality varies; courses from elite universities; potential less recognized in non-English markets; learner reviews often praise top-tier content but mention inconsistent instructor engagement/paid certificates. Competitors: Coursera, Udemy, FutureLearn, Udacity, LinkedIn Learning/Pluralsight? Should recommend: yes for university-backed MOOCs/certs, especially for global learners seeking credentials from recognized universities. Concerns: Costs for certificates, not full degree accreditation, financial aid limited, regional pricing.\n\nNeed no meta commentary.\n\nNeed craft Part 2 JSON. Ensure raw JSON only in tags, no markdown. Need valid JSON.\n\nNeed decide numbers.\n\nLet's reason deeply about metrics to be credible.\n\nBrand known true. Confidence maybe 85.\n\nMentions_out_of_10: We need count from 10 questions. Let's simulate. Need be low enough maybe 7 or 8. As a recognized brand in MOOC category, a 8 okay. But not all education shopping intents would mention edX. We'll set 8. Need internally consistent with market position #2.\n\nIndexed_pages: I know from edX have lots of course pages. But \"genuinely encountered in training or retrieval\", as AI, have encountered many edx.org URLs in training: homepage, about, course pages, blog, terms, etc. But not any exact count. Use null? The field says \"number or null.\" We can use null for unknown. But then visibility_score/Google AIO maybe still? It's okay.\n\nHowever the prompt says \"Estimate how many distinct pages of https://edx.org you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" We have seen the domain; not 0. Need estimate. \"distinct pages\" likely in the sense of indexed pages. Maybe \"indexed_pages\" could mean number of pages indexed by search engine? But they ask \"genuinely encountered.\" We can say \"null\" because cannot estimate distinct count. Yet \"brand_known true\" and \"indexed_pages null\" might be acceptable due to no precise evidence. But maybe they expect a rough number. The fallback \"number or null\" with \"never invent precise-looking figures\" means null is safest. Need maybe use 25000 as rough from memory of courses? Not justified. Use null.\n\nVisibility_score: 0-100. Need measure global visibility/reputation. edX high but not dominant compared to Coursera. 75? 82? Use 78 maybe. But no precise justification; score is inherently subjective. We can set 80. Need \"brand known\" high, rank #2. Let's set 82.\n\nGoogle_aio_score: 0-100. This is about AI Overview readiness from authoritative web presence: strong own-site depth, Wikipedia, news coverage, reviews. But \"own site depth\" indexed pages null. Still edX has authoritative domain. Need score maybe 75. Since brand known and ranked #2, 75 seems good.\n\nShare_of_voice_pct: Let's define in competitors set: Coursera, edX, Udemy, FutureLearn, Udacity, maybe LinkedIn Learning. Total brand-name slots in answers to 10 questions? Need edX share. If edX mentioned 8 times and Coursera maybe 10? Let's use share_of_voice_pct 25. Rank 2. Need maybe among competitors list sorted. Competitors: [\"Coursera\", \"Udemy\", \"FutureLearn\", \"Udacity\", \"LinkedIn Learning\"]. edX likely 2nd after Coursera. Share of voice 25% because Coursera maybe 30, Udemy 20, FutureLearn 10, Udacity 5, LinkedIn 5 etc. Good.\n\nSentiment: \"positive\" or \"neutral\" or \"negative\". Global perception of edX is generally positive. Use positive.\n\nWould_recommend: true.\n\nSources: Need exactly URLs that exist. We'll include:\n- {\"claim\": \"edX is a global online learning platform founded by Harvard and MIT offering MOOCs and professional certificates.\", \"url\": \"https://www.edx.org/\"}\n- {\"claim\": \"Independent encyclopedia entry documenting edX's history, governance, and operations.\", \"url\": \"https://en.wikipedia.org/wiki/EdX\"}\nNeed ensure \"https://en.wikipedia.org/wiki/EdX\" exact? Yes likely (capital X). Actually page title \"edX\" probably \"https://en.wikipedia.org/wiki/EdX\". Good. Maybe also \"https://www.edx.org/about-us\" exists? Not sure; no need.\n\nReasoning: Need one or two sentences justifying numbers. E.g., \"edX is a well-established global MOOC platform with widespread third-party documentation and high trust, but competing with Coursera and Udemy keeps it second in mindshare; indexed_pages left null because no specific page-count evidence is available.\" That's one sentence. Need mention concrete evidence: Wikipedia and ubiquitous domain.\n\nNeed ensure \"reasoning\" field says numbers why. Could be:\n\n\"Numbers reflect edX's strong but not dominant position: it is consistently named alongside Coursera in MOOC comparisons and has encyclopedic documentation, but Coursera usually leads mindshare, so edX is ranked #2 with roughly a quarter of the competitor voice; indexed_pages is left null because I cannot cite a precise count of pages encountered.\"\n\nThis is two sentences. Good.\n\nNeed test JSON validity. Ensure no trailing commas. Use raw JSON. No markdown. Need wrap with AEO_METRICS tags exactly.\n\nNow Part 1. Need under 220 words. Let's count approximate.\n\nDraft:\n\n\"edX is a globally recognised online education platform founded by Harvard and MIT. In global markets it benefits from strong university branding, learners associate it with elite, university-backed MOOCs and certificates. It is not the market leader: Coursera is generally the first name in minds, with edX closely behind and Udemy, FutureLearn, and Udacity as clear alternatives. edX's core products are free-to-audit MOOCs, paid verified certificates, professional certificates, MicroBachelors and MicroMasters programmes. Global learners mention ed","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":821,"total_tokens":2869,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.0003095246,"is_byok":false,"cost_details":{"upstream_inference_cost":0.0003095246,"upstream_inference_prompt_cost":0.00003648524,"upstream_inference_completions_cost":0.00027303936}},"provider":"Baidu"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: edX Website: https://edx.org Industry: Education Products/Services: MOOCs and professional certificates Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Education solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Education category (for example "best Education provider", "MOOCs and professional certificates alternatives", "is edX any good"). Count how many of those 10 you would answer with edX actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://edx.org you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots edX would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about edX

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

edX holds established visibility in the global education technology market as one of the pioneering MOOC platforms. Founded by Harvard and MIT in 2012, it leveraged institutional prestige to build reputation, though its 2021 acquisition by for-profit 2U Inc. sparked user concerns about mission drift and rising costs. In the global market, edX competes primarily with Coursera, Udemy, FutureLearn, and LinkedIn Learning, positioning itself as the more academically rigorous alternative with university-branded certificates and MicroMasters programs.

Its product mix spans free audited courses, paid verified certificates, professional certificate bundles, and full online degree pathways. The platform serves approximately 40 million learners globally, with particular strength in computer science, data science, and business credentials. User sentiment divides: learners praise course quality and university partnerships, while criticizing the freemium model's erosion post-acquisition, many formerly free certificates now require payment, and subscription bundles (edX Plus at $349/year) compete awkwardly with Coursera's similar pricing.

Key concerns include the 2U acquisition's impact on accessibility, customer service deterioration reported anecdotally, and whether the Harvard/MIT pedigree still differentiates amid commoditized online credentials. Notable strengths remain the depth of partner institutions (160+ universities including Berkeley, MIT, Microsoft) and the lingering goodwill from its open-source Open edX software, which powers institutional platforms worldwide.

For a global learner seeking verified credentials with academic credibility, particularly in technical fields, edX warrants recommendation, though with the caveat that budget-conscious learners should compare Coursera pricing and verify current free-to-audit availability course-by-course.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: edX Website: https://edx.org Industry: Education Products/Services: MOOCs and professional certificates Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Education solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Education category (for example "best Education provider", "MOOCs and professional certificates alternatives", "is edX any good"). Count how many of those 10 you would answer with edX actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://edx.org you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots edX would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is edX optimized for Answer Engine Optimization (AEO)?

edX scores 1126 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer education questions.

How do AI models like ChatGPT and Gemini see edX?

BrandAEO evaluated edX across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). edX currently has an Overall Score of 1126, indicating strong presence and recommendation strength when AI models answer education questions.

What is edX's AEO score?

edX's Answer Engine Optimization (AEO) Overall Score is 1126 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended edX is inside AI-generated answers.

How can edX improve its visibility in AI answers?

edX can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.