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How AI Sees Droga5 — AI Visibility Report for Marketing / Agency

droga5.com · Global · Marketing / Agency

Strong
Overall Score
1186
Star Rating
4 / 5
Rank
#138of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Droga5 optimized for AEO?

Droga5 scores 1186 on BrandAEO's independent open-scale AEO assessment (ranked #138 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to marketing / agency questions.

Overall AI Visibility Score
1186
4 / 5
Strong

How AI Answer Engines Rate Droga5

Ranked #138 of 337 brands analyzed

Droga5's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

816from 10 dimensions (max 1,000)+370evidence (max 500)=1186
  • Mentioned in buyer-intent answers70/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)80/100
  • Share of voice vs competitors20/100
  • Sentiment100/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
90/100
Brand Recognition
Strong
92/100
Brand Sentiment
Strong
88/100
Citation Authority
Fair
65/100
Competitive Positioning
Fair
73/100
Market Score
Strong
85/100
Presence Quality
Strong
78/100
Recommendation Rate
Strong
95/100
Share of Voice
Fair
70/100
Topical Coverage
Strong
80/100

AEO Score Over Time

4
Droga5 AEO Trend

Track how Droga5's AI visibility score changes across scans. Each re-scan adds a point.

03006009001200Sep 14Sep 28Oct 12Oct 26

About Droga5

Droga5 operates in marketing / agency (Global). This page summarizes how leading AI answer engines currently describe and recommend Droga5, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1186, ranked #138 of 337).

Droga5 vs Competitors

Competitive positioning analysis is being prepared for Droga5.

How Droga5 Can Improve

5

Enhance Source Citation

High

Integrate more authoritative and diverse sources (industry reports, case studies, press releases) to boost citation authority.

New

Validate and Update Facts

High

Conduct a periodic fact-check against the latest Droga5 press releases and industry rankings to maintain answer accuracy.

New

Expand Topic Breadth

Medium

Add coverage of Droga5’s capabilities in data analytics, AI-driven creative, and sustainability initiatives.

New

Increase Share of Voice

Medium

Generate more AI-driven content that highlights Droga5’s successes relative to competitors to improve perceived market share.

New

Deepen Regional Insights

Low

Provide detailed information on Droga5’s offices, client work, and market impact in APAC, EMEA, and LATAM regions.

New

What AI Engines Said About Droga5

3

2 of 3 AI engines returned an answer about Droga5 on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

Q

What Qwen said about Droga5

Model ollama/qwen3.5:397b · analyzed

Response

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Must follow specific calculation logic (10 buyer questions, indexed pages estimate, share of voice, etc.).\n Tone: Objective, authoritative, knowledgeable.\n\n2. Drafting PART 1 (Assessment):\n Goal: Assess Droga5 in the Global market.\n Key Facts: Droga5 is a well-known creative agency founded by David Droga. Acquired by Accenture Song (now Accenture Song) in 2019. Known for high-profile creative campaigns (Under Armour, Jay-Z, etc.). Global presence (NY, London, Sydney, etc.).\n Competitors: BBH, Wieden+Kennedy, TBWA, Ogilvy, R/GA.\n Reputation: High creativity, award-winning (Cannes Lions), sometimes seen as premium/expensive.\n Word Count: Must be under 220 words.\n Drafting:\n Droga5 is a premier global creative agency recognized for high-impact advertising and innovative campaigns. Founded in Sydney and expanded globally, it holds a strong reputation in the Marketing/Agency industry, particularly within North America and Europe. Following its acquisition by Accenture Song, Droga5 operates with significant backing, enhancing its capacity for large-scale digital and creative integration.\n\n In the global market, Droga5 is positioned as a top-tier creative partner, often competing with agencies like Wieden+Kennedy, BBH, and TBWA\\Worldwide. Clients and industry observers frequently praise its creative excellence and award-winning track record at Cannes Lions. However, some concerns exist regarding potential dilution of creative independence post-acquisition, though output remains strong.\n\n The agency specializes in brand strategy, content creation, and media campaigns. Sentiment among marketers is predominantly positive, citing bold storytelling and cultural relevance. For global entities seeking premium creative advertising solutions, Droga5 is highly recommended, provided budgets align with their premium positioning. Their visibility remains high due to consistent high-profile client work and industry recognition.\n\n Word Count Check: 145 words. Good.\n\n3. Drafting PART 2 (Metrics):\n Constraint: Raw JSON inside <AEO_METRICS> tags. No markdown code blocks (json around the JSON. Just the tags and the JSON.\n\n ","provider_specific_fields":{"reasoning":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on how I talk about a brand.\n Constraints: NO clarification, NO request for details, NO calling the company hypothetical, NO meta-commentary about the prompt.\n Brand: Droga5 (Marketing/Agency, Global, Creative advertising).\n Structure: Exactly two parts.\n PART 1: ASSESSMENT (prose, under 220 words). Specific focus on Global market (visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation).\n PART 2: METRICS (JSON inside <AEO_METRICS> tags). No markdown, no backticks around the JSON itself (just the tags). Must follow specific calculation logic (10 buyer questions, indexed pages estimate, share of voice, etc.).\n Tone: Objective, authoritative, knowledgeable.\n\n2. Drafting PART 1 (Assessment):\n Goal: Assess Droga5 in the Global market.\n Key Facts: Droga5 is a well-known creative agency founded by David Droga. Acquired by Accenture Song (now Accenture Song) in 2019. Known for high-profile creative campaigns (Under Armour, Jay-Z, etc.). Global presence (NY, London, Sydney, etc.).\n Competitors: BBH, Wieden+Kennedy, TBWA, Ogilvy, R/GA.\n Reputation: High creativity, award-winning (Cannes Lions), sometimes seen as premium/expensive.\n Word Count: Must be under 220 words.\n Drafting:\n Droga5 is a premier global creative agency recognized for high-impact advertising and innovative campaigns. Founded in Sydney and expanded globally, it holds a strong reputation in the Marketing/Agency industry, particularly within North America and Europe. Following its acquisition by Accenture Song, Droga5 operates with significant backing, enhancing its capacity for large-scale digital and creative integration.\n\n In the global market, Droga5 is positioned as a top-tier creative partner, often competing with agencies like Wieden+Kennedy, BBH, and TBWA\\Worldwide. Clients and industry observers frequently praise its creative excellence and award-winning track record at Cannes Lions. However, some concerns exist regarding potential dilution of creative independence post-acquisition, though output remains strong.\n\n The agency specializes in brand strategy, content creation, and media campaigns. Sentiment among marketers is predominantly positive, citing bold storytelling and cultural relevance. For global entities seeking premium creative advertising solutions, Droga5 is highly recommended, provided budgets align with their premium positioning. Their visibility remains high due to consistent high-profile client work and industry recognition.\n\n Word Count Check: 145 words. Good.\n\n3. Drafting PART 2 (Metrics):\n Constraint: Raw JSON inside <AEO_METRICS> tags. No markdown code blocks (json around the JSON. Just the tags and the JSON.\n\n ","reasoning_details":[{"type":"reasoning.text","text":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on how I talk about a brand.\n Constraints: NO clarification, NO request for details, NO calling the company hypothetical, NO meta-commentary about the prompt.\n Brand: Droga5 (Marketing/Agency, Global, Creative advertising).\n Structure: Exactly two parts.\n PART 1: ASSESSMENT (prose, under 220 words). Specific focus on Global market (visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation).\n PART 2: METRICS (JSON inside <AEO_METRICS> tags). No markdown, no backticks around the JSON itself (just the tags). Must follow specific calculation logic (10 buyer questions, indexed pages estimate, share of voice, etc.).\n Tone: Objective, authoritative, knowledgeable.\n\n2. Drafting PART 1 (Assessment):\n Goal: Assess Droga5 in the Global market.\n Key Facts: Droga5 is a well-known creative agency founded by David Droga. Acquired by Accenture Song (now Accenture Song) in 2019. Known for high-profile creative campaigns (Under Armour, Jay-Z, etc.). Global presence (NY, London, Sydney, etc.).\n Competitors: BBH, Wieden+Kennedy, TBWA, Ogilvy, R/GA.\n Reputation: High creativity, award-winning (Cannes Lions), sometimes seen as premium/expensive.\n Word Count: Must be under 220 words.\n Drafting:\n Droga5 is a premier global creative agency recognized for high-impact advertising and innovative campaigns. Founded in Sydney and expanded globally, it holds a strong reputation in the Marketing/Agency industry, particularly within North America and Europe. Following its acquisition by Accenture Song, Droga5 operates with significant backing, enhancing its capacity for large-scale digital and creative integration.\n\n In the global market, Droga5 is positioned as a top-tier creative partner, often competing with agencies like Wieden+Kennedy, BBH, and TBWA\\Worldwide. Clients and industry observers frequently praise its creative excellence and award-winning track record at Cannes Lions. However, some concerns exist regarding potential dilution of creative independence post-acquisition, though output remains strong.\n\n The agency specializes in brand strategy, content creation, and media campaigns. Sentiment among marketers is predominantly positive, citing bold storytelling and cultural relevance. For global entities seeking premium creative advertising solutions, Droga5 is highly recommended, provided budgets align with their premium positioning. Their visibility remains high due to consistent high-profile client work and industry recognition.\n\n Word Count Check: 145 words. Good.\n\n3. Drafting PART 2 (Metrics):\n Constraint: Raw JSON inside <AEO_METRICS> tags. No markdown code blocks (json around the JSON. Just the tags and the JSON.\n\n ","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":786,"total_tokens":2834,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.0077658,"is_byok":false,"cost_details":{"upstream_inference_cost":0.0077658,"upstream_inference_prompt_cost":0.000393,"upstream_inference_completions_cost":0.0073728}},"provider":"Parasail"}

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Droga5 Website: https://droga5.com Industry: Marketing / Agency Products/Services: Creative advertising and innovative campaigns Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Creative advertising and innovative campaigns alternatives", "is Droga5 any good"). Count how many of those 10 you would answer with Droga5 actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://droga5.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Droga5 would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Droga5

No data

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

DeepSeek returned no answer for Droga5 on this run — the model was temporarily unavailable. It is excluded from the scored dimensions rather than counted as a negative signal.

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Droga5 Website: https://droga5.com Industry: Marketing / Agency Products/Services: Creative advertising and innovative campaigns Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Creative advertising and innovative campaigns alternatives", "is Droga5 any good"). Count how many of those 10 you would answer with Droga5 actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://droga5.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Droga5 would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about Droga5

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Droga5 is a globally recognized creative advertising agency known for its innovative, high-impact campaigns. In the global market, it holds a strong reputation for delivering award-winning work, particularly in digital, experiential, and brand storytelling. Its visibility is high among industry professionals, marketers, and brands seeking cutting-edge creative solutions, though it may not be as widely known to the general public as some larger holding-company-owned agencies. Competitors include Wieden+Kennedy, 72andSunny, Anomaly, and R/GA, with Droga5 often positioned as a premium, boutique-style agency despite its scale.

Clients and industry peers frequently praise Droga5 for its bold creative vision, strategic depth, and ability to drive cultural relevance. Notable strengths include its work with major brands like Under Armour, The New York Times, and Google, as well as its consistent recognition at industry awards (e.g., Cannes Lions, D&AD). Concerns are minimal but may include perceptions of higher costs or a focus on high-profile projects over smaller-scale work. For global marketers seeking a top-tier creative partner, Droga5 is a highly recommended choice, particularly for brands prioritizing innovation and impact.

PART 2, METRICS

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Droga5 Website: https://droga5.com Industry: Marketing / Agency Products/Services: Creative advertising and innovative campaigns Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Creative advertising and innovative campaigns alternatives", "is Droga5 any good"). Count how many of those 10 you would answer with Droga5 actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://droga5.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Droga5 would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Droga5 optimized for Answer Engine Optimization (AEO)?

Droga5 scores 1186 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer marketing / agency questions.

How do AI models like ChatGPT and Gemini see Droga5?

BrandAEO evaluated Droga5 across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Droga5 currently has an Overall Score of 1186, indicating strong presence and recommendation strength when AI models answer marketing / agency questions.

What is Droga5's AEO score?

Droga5's Answer Engine Optimization (AEO) Overall Score is 1186 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Droga5 is inside AI-generated answers.

How can Droga5 improve its visibility in AI answers?

Droga5 can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.