D

How AI Sees DocuSign — AI Visibility Report for SaaS / Software

docusign.com · Global · SaaS / Software

Strong
Overall Score
1354
Star Rating
5 / 5
Rank
#6of 337
Engines
3analyzed
Analyzed
Quick Answer

Is DocuSign optimized for AEO?

DocuSign scores 1354 on BrandAEO's independent open-scale AEO assessment (ranked #6 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to saas / software questions.

Overall AI Visibility Score
1354
5 / 5
Excellent

How AI Answer Engines Rate DocuSign

Ranked #6 of 337 brands analyzed

DocuSign's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

921from 10 dimensions (max 1,000)+433evidence (max 500)=1354
  • Mentioned in buyer-intent answers90/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)88/100
  • Share of voice vs competitors55/100
  • Sentiment100/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
94/100
Brand Recognition
Strong
98/100
Brand Sentiment
Strong
88/100
Citation Authority
Strong
90/100
Competitive Positioning
Strong
90/100
Market Score
Strong
95/100
Presence Quality
Strong
92/100
Recommendation Rate
Strong
96/100
Share of Voice
Strong
85/100
Topical Coverage
Strong
93/100

AEO Score Over Time

4
DocuSign AEO Trend

Track how DocuSign's AI visibility score changes across scans. Each re-scan adds a point.

035070010501400Sep 14Sep 28Oct 12Oct 26

About DocuSign

DocuSign operates in saas / software (Global). This page summarizes how leading AI answer engines currently describe and recommend DocuSign, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1354, ranked #6 of 337).

DocuSign vs Competitors

Competitive positioning analysis is being prepared for DocuSign.

How DocuSign Can Improve

5

Validate Indexed Page Count

High

Conduct a systematic crawl of https://docusign.com to determine the actual number of distinct indexed pages and update AI knowledge bases.

New

Standardize Share‑of‑Voice Methodology

Medium

Create a clear, repeatable formula for calculating share_of_voice_pct across AI responses to reduce variance.

New

Expand Competitive Landscape Coverage

Medium

Add deeper profiles for emerging regional competitors and niche CLM players to improve comparative analysis.

New

Address Pricing Perception

Low

Incorporate up‑to‑date pricing tiers and discount options into AI prompts to balance cost concerns with value messaging.

New

Monitor Sentiment Trends

Low

Set up periodic sentiment analysis on new reviews and news articles to capture shifts in user perception.

New

What AI Engines Said About DocuSign

3

3 of 3 AI engines returned an answer about DocuSign on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

K

What Kimi said about DocuSign

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

DocuSign dominates the global electronic signature market as the category pioneer and most recognized brand, with its name becoming shorthand for digital signatures in many business contexts. Its global visibility stems from early-mover advantage, extensive enterprise partnerships, and broad international availability supporting multiple languages and compliance frameworks. The company has evolved beyond e-signatures into a broader "agreement cloud" encompassing contract lifecycle management, document generation, and AI-powered analytics.

Main competitors include Adobe Acrobat Sign (leveraging Creative Cloud distribution), Dropbox Sign (formerly HelloSign), PandaDoc, SignNow, and localized players like Yousign in Europe. DocuSign typically leads market share estimates but faces pricing pressure and feature commoditization.

Global user sentiment is generally positive regarding reliability, ease of use, and legal validity across jurisdictions, DocuSign maintains compliance with ESIGN, UETA, GDPR, and numerous international standards. Recurring concerns include cost (premium pricing versus alternatives), customer service responsiveness, and occasional complexity for smaller organizations. Some users report sticker shock as contract values scale.

For a global enterprise requiring cross-border agreement workflows with stringent compliance needs, DocuSign remains defensible. For cost-sensitive or simpler use cases, alternatives merit evaluation. I would recommend it with the caveat that specific requirements, volume, integrations, budget, should drive final selection.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: DocuSign Website: https://docusign.com Industry: SaaS / Software Products/Services: Electronic signature and agreement platform Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "Electronic signature and agreement platform alternatives", "is DocuSign any good"). Count how many of those 10 you would answer with DocuSign actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://docusign.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots DocuSign would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about DocuSign

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793001904-mF2aTcUSEgvcYOVl86AA","created":1793001904,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of DocuSign specifically in the Global market. They want two parts: Part 1 is a prose assessment under 220 words. Part 2 is machine-read JSON wrapped in AEO_METRICS tags. I need to be careful not to ask for clarification or add meta-commentary.\n\nLet me think about DocuSign. It's a well-known electronic signature and agreement platform. Global market. Visibility and reputation: high, it's essentially the category leader. Competitors: Adobe Sign, HelloSign (Dropbox Sign), PandaDoc, SignNow (AirSlate), OneSpan, etc. Market position: leader in e-signature, but it has faced competition and criticism about pricing, and its growth has slowed in some areas. People say it's easy to use, widely accepted, but can be pricey. Strengths: brand recognition, integrations, enterprise-grade, compliance (e.g., eIDAS in EU, ESIGN Act in US). Concerns: fierce competition from Adobe, pricing, innovation/stagnation.\n\nMetrics procedure:\na) Write 10 realistic buyer intent questions for SaaS/Software category in Global market. Count how many would be answered with DocuSign named. That's mentions_out_of_10.\n\nLet me write the 10 questions:\n1. \"best e-signature software for global business\", DocuSign named\n2. \"DocuSign vs Adobe Sign comparison\", DocuSign named\n3. \"is DocuSign secure and compliant\", DocuSign named\n4. \"electronic signature platform alternatives\", DocuSign named as the baseline\n5. \"legally binding electronic signatures in Europe\", DocuSign likely named (eIDAS)\n6. \"best SaaS for contract management\", DocuSign named or maybe not; could be competitors. I'd say yes, DocuSign is often mentioned.\n7. \"affordable e-signature tool for startups\", Actually DocuSign might be too pricey; but still might be named. Hmm, for affordability, DocuSign may still be mentioned as a known option but maybe not. To be realistic, the count is how many of the 10 I would answer with DocuSign actually named. Let me count: I'd name DocuSign in 8 of them perhaps. But let's be careful, for the affordability question, I might not name DocuSign; I'd name PandaDoc or SignNow. For \"best SaaS for contract management,\" I might mention DocuSign CLM. I think a reasonable estimate is 8. The instructions require a specific number. Given DocuSign is very well-known, I'll go with 8. But note: these questions are about whether DocuSign is named. If I name competitors first, DocuSign might still be named. The rule: \"Count how many of those 10 you would answer with DocuSign actually named.\" I'm the one determining the answer. I'd name DocuSign in most e-signature related queries. Let's say 8.\n\nb) Indexed pages of docusign.com that I've genuinely encountered in training. I know docusign.com has pages like /how-it-works, /products, /solutions, /pricing, /blog, /newsroom, /company, /trust, etc. But how many distinct pages have I \"genuinely encountered\"? I can't count precisely. Use null or a conservative number. I've encountered many pages: the homepage, product pages, pricing, blog articles, help pages, developer docs, trust/compliance pages. However, exact count is unknown. Use null, or a conservative estimate like 150. The rules say never invent precise-looking figures you cannot justify. I can justify that I've seen many DocuSign pages in training data, including support, trust center, blog, and product pages. I'll set indexed_pages: 500? That seems arbitrary. Better to use null if I cannot count. But \"if you have effectively never seen the domain, use 0.\" I've definitely seen it. I'll estimate based on typical site size. DocuSign's domain is large; I've likely seen at least a few dozen pages. I'd say 250 as a rough estimate. Hmm. The instruction says never invent precise-looking figures. Use null if I genuinely cannot estimate. I can estimate \"hundreds\" but not a precise number. Using null is safe for honesty. However, indexed_pages expects a number or null. I'll use null for lack of precise knowledge? But then it looks like I don't know. Actually, I DO know the domain exists and I have seen many pages. I could estimate 150. Let me reason: In training, I've seen docusign.com homepage, /products, /electronic-signature, /pages (landing pages), /solution pages, /agreement-cloud, /how-it-works, /pricing, /resources, /blog posts, /newsroom press releases, support.docusign.com pages, help pages, developer.docusign.com. I cannot count distinct URLs, so use null? The rule: \"if you genuinely cannot estimate a field, use null.\" I can estimate: a well-known domain with a large site, likely I encountered maybe hundreds of pages. An estimate of 500 is plausible but not precise. I'll go with 500? Hmm. To be conservative, I'll use 300. Actually, let me think about what's defensible. I have seen DocuSign pages across many contexts. A common press release site, blog, etc. I'll set indexed_pages to 250 as a \"conservative estimate.\" Or use null. I think the instruction prefers numbers over null where possible, but discourages invention. Since I can't justify a precise number, maybe null is the most honest. However, \"Estimated number of distinct pages\" can be a rough estimate, that's acceptable. I'll go with 250, reasoning that I know the domain is extensive and well-represented in training data. I'll mention in reasoning.\n\nc) Competitors: Adobe Acrobat Sign, Dropbox Sign (formerly HelloSign), PandaDoc, SignNow, OneSpan, airSlate, Concord, eVault, contract management competitors like DocuSign CLM vs Ironclad/Icertis. Share of voice: DocuSign is the category leader in e-signature. In the set of [DocuSign, Adobe Sign, Dropbox Sign, PandaDoc, SignNow, OneSpan], brand-name slots: 6 slots. DocuSign would occupy 1 of 6 = 16.67%. But share of voice in the market is bigger; \"share of voice\" typically refers to mentions in conversations. DocuSign probably gets around 40% of mentions. The instructions: \"work out what share of the total brand-name slots DocuSign would occupy\", that's 1/6 if competitors list is 5 other names + DocuSign. But it says \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots DocuSign would occupy.\" So if I name 5 competitors, DocuSign's slot share is 1/6 = 16.67%. However, if I name more competitors, it changes. For share_of_voice_pct, 40% seems more representative of actual market conversation share. Wait, but they tie it to \"total brand-name slots\" in my answers. So if I named DocuSign in 8/10 answers, and in those answers I named a total of, say, 20 brand mentions across all competitive sets, DocuSign's share is 8/20 = 40%. Hmm. The exact methodology: \"List the real competitors you would name in those answers, then work out what share of the total brand-name slots DocuSign would occupy (share_of_voice_pct) and its rank within that set.\"\n\nSo suppose in my 10 answers, the brands named are: DocuSign (8 times), Adobe Sign (5 times), PandaDoc (3 times), Dropbox Sign (3 times), SignNow (2 times), OneSpan (2 times), and maybe Icertis for CLM (1). Total brand-name slots = 8+5+3+3+2+2+1 = 24. DocuSign = 8/24 = 33.3%. That's a defensible share of voice. Rank = 1.\n\nI'll set share_of_voice_pct = 33 (or 34). rank_among_competitors = 1.\n\nd) Google AI Overview readiness: DocuSign has authoritative web presence: official site with deep content, Wikipedia article, extensive news coverage, third-party reviews on G2, TrustRadius, Capterra. So google_aio_score high, like 85-90. Since it's a well-known public company, AI Overview can cite it confidently. I'll set 85.\n\nSentiment: positive but notes pricing complaints. The sentiment field: positive or neutral or negative. Generally, sentiment around DocuSign is positive. I'll use \"positive\".\n\nWould recommend: yes, for global e-signature/agreement needs. true.\n\nConfidence: 90.\n\nBrand known: true. Visibility score: 90.\n\nMentions out of 10: I said 8. Let me recount with the 10 specific questions I listed:\n1. best e-signature software for global business, DocuSign named (yes)\n2. DocuSign vs Adobe Sign comparison, named (yes)\n3. is DocuSign secure and compliant, named (yes)\n4. electronic signature platform alternatives, named (yes)\n5. legally binding electronic signatures in Europe, named? Yes, Docu","provider_specific_fields":{"reasoning":"The user wants an assessment of DocuSign specifically in the Global market. They want two parts: Part 1 is a prose assessment under 220 words. Part 2 is machine-read JSON wrapped in AEO_METRICS tags. I need to be careful not to ask for clarification or add meta-commentary.\n\nLet me think about DocuSign. It's a well-known electronic signature and agreement platform. Global market. Visibility and reputation: high, it's essentially the category leader. Competitors: Adobe Sign, HelloSign (Dropbox Sign), PandaDoc, SignNow (AirSlate), OneSpan, etc. Market position: leader in e-signature, but it has faced competition and criticism about pricing, and its growth has slowed in some areas. People say it's easy to use, widely accepted, but can be pricey. Strengths: brand recognition, integrations, enterprise-grade, compliance (e.g., eIDAS in EU, ESIGN Act in US). Concerns: fierce competition from Adobe, pricing, innovation/stagnation.\n\nMetrics procedure:\na) Write 10 realistic buyer intent questions for SaaS/Software category in Global market. Count how many would be answered with DocuSign named. That's mentions_out_of_10.\n\nLet me write the 10 questions:\n1. \"best e-signature software for global business\", DocuSign named\n2. \"DocuSign vs Adobe Sign comparison\", DocuSign named\n3. \"is DocuSign secure and compliant\", DocuSign named\n4. \"electronic signature platform alternatives\", DocuSign named as the baseline\n5. \"legally binding electronic signatures in Europe\", DocuSign likely named (eIDAS)\n6. \"best SaaS for contract management\", DocuSign named or maybe not; could be competitors. I'd say yes, DocuSign is often mentioned.\n7. \"affordable e-signature tool for startups\", Actually DocuSign might be too pricey; but still might be named. Hmm, for affordability, DocuSign may still be mentioned as a known option but maybe not. To be realistic, the count is how many of the 10 I would answer with DocuSign actually named. Let me count: I'd name DocuSign in 8 of them perhaps. But let's be careful, for the affordability question, I might not name DocuSign; I'd name PandaDoc or SignNow. For \"best SaaS for contract management,\" I might mention DocuSign CLM. I think a reasonable estimate is 8. The instructions require a specific number. Given DocuSign is very well-known, I'll go with 8. But note: these questions are about whether DocuSign is named. If I name competitors first, DocuSign might still be named. The rule: \"Count how many of those 10 you would answer with DocuSign actually named.\" I'm the one determining the answer. I'd name DocuSign in most e-signature related queries. Let's say 8.\n\nb) Indexed pages of docusign.com that I've genuinely encountered in training. I know docusign.com has pages like /how-it-works, /products, /solutions, /pricing, /blog, /newsroom, /company, /trust, etc. But how many distinct pages have I \"genuinely encountered\"? I can't count precisely. Use null or a conservative number. I've encountered many pages: the homepage, product pages, pricing, blog articles, help pages, developer docs, trust/compliance pages. However, exact count is unknown. Use null, or a conservative estimate like 150. The rules say never invent precise-looking figures you cannot justify. I can justify that I've seen many DocuSign pages in training data, including support, trust center, blog, and product pages. I'll set indexed_pages: 500? That seems arbitrary. Better to use null if I cannot count. But \"if you have effectively never seen the domain, use 0.\" I've definitely seen it. I'll estimate based on typical site size. DocuSign's domain is large; I've likely seen at least a few dozen pages. I'd say 250 as a rough estimate. Hmm. The instruction says never invent precise-looking figures. Use null if I genuinely cannot estimate. I can estimate \"hundreds\" but not a precise number. Using null is safe for honesty. However, indexed_pages expects a number or null. I'll use null for lack of precise knowledge? But then it looks like I don't know. Actually, I DO know the domain exists and I have seen many pages. I could estimate 150. Let me reason: In training, I've seen docusign.com homepage, /products, /electronic-signature, /pages (landing pages), /solution pages, /agreement-cloud, /how-it-works, /pricing, /resources, /blog posts, /newsroom press releases, support.docusign.com pages, help pages, developer.docusign.com. I cannot count distinct URLs, so use null? The rule: \"if you genuinely cannot estimate a field, use null.\" I can estimate: a well-known domain with a large site, likely I encountered maybe hundreds of pages. An estimate of 500 is plausible but not precise. I'll go with 500? Hmm. To be conservative, I'll use 300. Actually, let me think about what's defensible. I have seen DocuSign pages across many contexts. A common press release site, blog, etc. I'll set indexed_pages to 250 as a \"conservative estimate.\" Or use null. I think the instruction prefers numbers over null where possible, but discourages invention. Since I can't justify a precise number, maybe null is the most honest. However, \"Estimated number of distinct pages\" can be a rough estimate, that's acceptable. I'll go with 250, reasoning that I know the domain is extensive and well-represented in training data. I'll mention in reasoning.\n\nc) Competitors: Adobe Acrobat Sign, Dropbox Sign (formerly HelloSign), PandaDoc, SignNow, OneSpan, airSlate, Concord, eVault, contract management competitors like DocuSign CLM vs Ironclad/Icertis. Share of voice: DocuSign is the category leader in e-signature. In the set of [DocuSign, Adobe Sign, Dropbox Sign, PandaDoc, SignNow, OneSpan], brand-name slots: 6 slots. DocuSign would occupy 1 of 6 = 16.67%. But share of voice in the market is bigger; \"share of voice\" typically refers to mentions in conversations. DocuSign probably gets around 40% of mentions. The instructions: \"work out what share of the total brand-name slots DocuSign would occupy\", that's 1/6 if competitors list is 5 other names + DocuSign. But it says \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots DocuSign would occupy.\" So if I name 5 competitors, DocuSign's slot share is 1/6 = 16.67%. However, if I name more competitors, it changes. For share_of_voice_pct, 40% seems more representative of actual market conversation share. Wait, but they tie it to \"total brand-name slots\" in my answers. So if I named DocuSign in 8/10 answers, and in those answers I named a total of, say, 20 brand mentions across all competitive sets, DocuSign's share is 8/20 = 40%. Hmm. The exact methodology: \"List the real competitors you would name in those answers, then work out what share of the total brand-name slots DocuSign would occupy (share_of_voice_pct) and its rank within that set.\"\n\nSo suppose in my 10 answers, the brands named are: DocuSign (8 times), Adobe Sign (5 times), PandaDoc (3 times), Dropbox Sign (3 times), SignNow (2 times), OneSpan (2 times), and maybe Icertis for CLM (1). Total brand-name slots = 8+5+3+3+2+2+1 = 24. DocuSign = 8/24 = 33.3%. That's a defensible share of voice. Rank = 1.\n\nI'll set share_of_voice_pct = 33 (or 34). rank_among_competitors = 1.\n\nd) Google AI Overview readiness: DocuSign has authoritative web presence: official site with deep content, Wikipedia article, extensive news coverage, third-party reviews on G2, TrustRadius, Capterra. So google_aio_score high, like 85-90. Since it's a well-known public company, AI Overview can cite it confidently. I'll set 85.\n\nSentiment: positive but notes pricing complaints. The sentiment field: positive or neutral or negative. Generally, sentiment around DocuSign is positive. I'll use \"positive\".\n\nWould recommend: yes, for global e-signature/agreement needs. true.\n\nConfidence: 90.\n\nBrand known: true. Visibility score: 90.\n\nMentions out of 10: I said 8. Let me recount with the 10 specific questions I listed:\n1. best e-signature software for global business, DocuSign named (yes)\n2. DocuSign vs Adobe Sign comparison, named (yes)\n3. is DocuSign secure and compliant, named (yes)\n4. electronic signature platform alternatives, named (yes)\n5. legally binding electronic signatures in Europe, named? Yes, Docu","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of DocuSign specifically in the Global market. They want two parts: Part 1 is a prose assessment under 220 words. Part 2 is machine-read JSON wrapped in AEO_METRICS tags. I need to be careful not to ask for clarification or add meta-commentary.\n\nLet me think about DocuSign. It's a well-known electronic signature and agreement platform. Global market. Visibility and reputation: high, it's essentially the category leader. Competitors: Adobe Sign, HelloSign (Dropbox Sign), PandaDoc, SignNow (AirSlate), OneSpan, etc. Market position: leader in e-signature, but it has faced competition and criticism about pricing, and its growth has slowed in some areas. People say it's easy to use, widely accepted, but can be pricey. Strengths: brand recognition, integrations, enterprise-grade, compliance (e.g., eIDAS in EU, ESIGN Act in US). Concerns: fierce competition from Adobe, pricing, innovation/stagnation.\n\nMetrics procedure:\na) Write 10 realistic buyer intent questions for SaaS/Software category in Global market. Count how many would be answered with DocuSign named. That's mentions_out_of_10.\n\nLet me write the 10 questions:\n1. \"best e-signature software for global business\", DocuSign named\n2. \"DocuSign vs Adobe Sign comparison\", DocuSign named\n3. \"is DocuSign secure and compliant\", DocuSign named\n4. \"electronic signature platform alternatives\", DocuSign named as the baseline\n5. \"legally binding electronic signatures in Europe\", DocuSign likely named (eIDAS)\n6. \"best SaaS for contract management\", DocuSign named or maybe not; could be competitors. I'd say yes, DocuSign is often mentioned.\n7. \"affordable e-signature tool for startups\", Actually DocuSign might be too pricey; but still might be named. Hmm, for affordability, DocuSign may still be mentioned as a known option but maybe not. To be realistic, the count is how many of the 10 I would answer with DocuSign actually named. Let me count: I'd name DocuSign in 8 of them perhaps. But let's be careful, for the affordability question, I might not name DocuSign; I'd name PandaDoc or SignNow. For \"best SaaS for contract management,\" I might mention DocuSign CLM. I think a reasonable estimate is 8. The instructions require a specific number. Given DocuSign is very well-known, I'll go with 8. But note: these questions are about whether DocuSign is named. If I name competitors first, DocuSign might still be named. The rule: \"Count how many of those 10 you would answer with DocuSign actually named.\" I'm the one determining the answer. I'd name DocuSign in most e-signature related queries. Let's say 8.\n\nb) Indexed pages of docusign.com that I've genuinely encountered in training. I know docusign.com has pages like /how-it-works, /products, /solutions, /pricing, /blog, /newsroom, /company, /trust, etc. But how many distinct pages have I \"genuinely encountered\"? I can't count precisely. Use null or a conservative number. I've encountered many pages: the homepage, product pages, pricing, blog articles, help pages, developer docs, trust/compliance pages. However, exact count is unknown. Use null, or a conservative estimate like 150. The rules say never invent precise-looking figures you cannot justify. I can justify that I've seen many DocuSign pages in training data, including support, trust center, blog, and product pages. I'll set indexed_pages: 500? That seems arbitrary. Better to use null if I cannot count. But \"if you have effectively never seen the domain, use 0.\" I've definitely seen it. I'll estimate based on typical site size. DocuSign's domain is large; I've likely seen at least a few dozen pages. I'd say 250 as a rough estimate. Hmm. The instruction says never invent precise-looking figures. Use null if I genuinely cannot estimate. I can estimate \"hundreds\" but not a precise number. Using null is safe for honesty. However, indexed_pages expects a number or null. I'll use null for lack of precise knowledge? But then it looks like I don't know. Actually, I DO know the domain exists and I have seen many pages. I could estimate 150. Let me reason: In training, I've seen docusign.com homepage, /products, /electronic-signature, /pages (landing pages), /solution pages, /agreement-cloud, /how-it-works, /pricing, /resources, /blog posts, /newsroom press releases, support.docusign.com pages, help pages, developer.docusign.com. I cannot count distinct URLs, so use null? The rule: \"if you genuinely cannot estimate a field, use null.\" I can estimate: a well-known domain with a large site, likely I encountered maybe hundreds of pages. An estimate of 500 is plausible but not precise. I'll go with 500? Hmm. To be conservative, I'll use 300. Actually, let me think about what's defensible. I have seen DocuSign pages across many contexts. A common press release site, blog, etc. I'll set indexed_pages to 250 as a \"conservative estimate.\" Or use null. I think the instruction prefers numbers over null where possible, but discourages invention. Since I can't justify a precise number, maybe null is the most honest. However, \"Estimated number of distinct pages\" can be a rough estimate, that's acceptable. I'll go with 250, reasoning that I know the domain is extensive and well-represented in training data. I'll mention in reasoning.\n\nc) Competitors: Adobe Acrobat Sign, Dropbox Sign (formerly HelloSign), PandaDoc, SignNow, OneSpan, airSlate, Concord, eVault, contract management competitors like DocuSign CLM vs Ironclad/Icertis. Share of voice: DocuSign is the category leader in e-signature. In the set of [DocuSign, Adobe Sign, Dropbox Sign, PandaDoc, SignNow, OneSpan], brand-name slots: 6 slots. DocuSign would occupy 1 of 6 = 16.67%. But share of voice in the market is bigger; \"share of voice\" typically refers to mentions in conversations. DocuSign probably gets around 40% of mentions. The instructions: \"work out what share of the total brand-name slots DocuSign would occupy\", that's 1/6 if competitors list is 5 other names + DocuSign. But it says \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots DocuSign would occupy.\" So if I name 5 competitors, DocuSign's slot share is 1/6 = 16.67%. However, if I name more competitors, it changes. For share_of_voice_pct, 40% seems more representative of actual market conversation share. Wait, but they tie it to \"total brand-name slots\" in my answers. So if I named DocuSign in 8/10 answers, and in those answers I named a total of, say, 20 brand mentions across all competitive sets, DocuSign's share is 8/20 = 40%. Hmm. The exact methodology: \"List the real competitors you would name in those answers, then work out what share of the total brand-name slots DocuSign would occupy (share_of_voice_pct) and its rank within that set.\"\n\nSo suppose in my 10 answers, the brands named are: DocuSign (8 times), Adobe Sign (5 times), PandaDoc (3 times), Dropbox Sign (3 times), SignNow (2 times), OneSpan (2 times), and maybe Icertis for CLM (1). Total brand-name slots = 8+5+3+3+2+2+1 = 24. DocuSign = 8/24 = 33.3%. That's a defensible share of voice. Rank = 1.\n\nI'll set share_of_voice_pct = 33 (or 34). rank_among_competitors = 1.\n\nd) Google AI Overview readiness: DocuSign has authoritative web presence: official site with deep content, Wikipedia article, extensive news coverage, third-party reviews on G2, TrustRadius, Capterra. So google_aio_score high, like 85-90. Since it's a well-known public company, AI Overview can cite it confidently. I'll set 85.\n\nSentiment: positive but notes pricing complaints. The sentiment field: positive or neutral or negative. Generally, sentiment around DocuSign is positive. I'll use \"positive\".\n\nWould recommend: yes, for global e-signature/agreement needs. true.\n\nConfidence: 90.\n\nBrand known: true. Visibility score: 90.\n\nMentions out of 10: I said 8. Let me recount with the 10 specific questions I listed:\n1. best e-signature software for global business, DocuSign named (yes)\n2. DocuSign vs Adobe Sign comparison, named (yes)\n3. is DocuSign secure and compliant, named (yes)\n4. electronic signature platform alternatives, named (yes)\n5. legally binding electronic signatures in Europe, named? Yes, Docu","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":837,"total_tokens":2885,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.000587027,"is_byok":false,"cost_details":{"upstream_inference_cost":0.000587027,"upstream_inference_prompt_cost":0.000099603,"upstream_inference_completions_cost":0.000487424}},"provider":"DigitalOcean"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: DocuSign Website: https://docusign.com Industry: SaaS / Software Products/Services: Electronic signature and agreement platform Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "Electronic signature and agreement platform alternatives", "is DocuSign any good"). Count how many of those 10 you would answer with DocuSign actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://docusign.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots DocuSign would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about DocuSign

Model ollama/glm-5.3-flash · analyzed

Response

The user wants me to assess DocuSign - a well-known brand. This is an audit of how I talk about the brand. I need to produce two parts: an assessment under 220 words, and machine-readable JSON metrics.

Let me think about DocuSign:

DocuSign is the market leader in e-signature. Founded 2003, headquartered San Francisco (now Seattle). Publicly traded (NASDAQ: DOCU). Global operations. Products: DocuSign eSignature, Agreement Cloud (CLM - Contract Lifecycle Management, DocuSign CLM), Notary, ID Verification, Ink (mobile signing app), DocuSign Payments, Genie AI (AI for agreements, acquired 2024), Lexion (acquired 2024). The "Intelligent Agreement Management" (IAM) platform launched 2024. Competitors: Adobe Acrobat Sign (formerly Adobe Sign), Dropbox Sign (formerly HelloSign), PandaDoc, SignNow (airSlate), OneSpan Sign, Zoho Sign, Box Sign, RightSignature, SignEasy, Foxit eSign, GlobalSign, SSL.com. Main rivals: Adobe Acrobat Sign and Dropbox Sign are the biggest consumer/SMB alternatives; PandaDoc, airSlate SignNow, Zoho Sign at SMB; OneSpan, GlobalSign in regulated/highest assurance; CLM competitors: Ironclad, Icertis, Conga Contract, ContractPodAi. Reputation: Very high brand recognition, e-signature is almost synonymous with DocuSign ("to DocuSign a document"). Gartner Magic Quadrant leader for CLM and e-signature (Leader in Magic Quadrant for Contract Life Cycle Management multiple years, and previously for e-signature). G2/Capterra high ratings (~4.5/5 across thousands of reviews). Trust concerns: occasional phishing abuse of DocuSign-branded emails (fraudsters using DocuSign templates), some complaints about pricing increases, support, and auto-renewal. Outages occasionally noted. SEC filings, news coverage (founded 2003, IPO 2018; activist investor involvement 2023; CEO change 2022, Dan Springer out, Guy Brouhard interim, then Steve Quayle? Actually current CEO is Steve Quayle? No, Miller? Let me recall: Guy Brouhard? Dan Springer was CEO until 2022, then interim CEO Guy Brouhard, then Steve Quayle? No... DocuSign named Steven Quayle? Actually, I recall DocuSign appointed Steve Quayle? Hmm. In 2023, DocuSign named... I believe it's "Steven Quayle"? No, I think the current CEO is "Steve Quayle"? Actually I recall DocuSign's CEO since 2023 being "Steven Quayle"? I'm not certain. There was news that DocuSign's new CEO is Steve Quayle, former CFO? Hmm, no. Let me think: DocuSign CEO 2023 onwards, "Steven Quayle" doesn't ring right. I recall "Guy Brouhard interim". Then in Feb 2023, DocuSign... actually no. The current CEO of DocuSign is "Steven Quayle"? I don't think so. I remember "Miller"? No. I'll just avoid naming the CEO in the assessment to be safe. Actually I now recall: DocuSign announced Steven... no, it's "Steve Quayle"? Hmm. I genuinely recall headlines: "DocuSign names Steve Quayle"? I'm not sure. Better: CEO Scott Olswang? No. There were headlines "DocuSign taps new CEO", I think it's "Steven Quayle" who was... no. OK avoid. I do remember Bain Capital took a stake in 2023 amid activist pressure. And 2024 Genie AI acquisition. IAM platform launch. Fine, don't need CEO.

For metrics:

a) 10 buyer-intent questions: 1. best e-signature software 2. best SaaS provider for electronic signature / agreement platform 3. DocuSign alternatives 4. DocuSign vs Adobe Acrobat Sign vs Dropbox Sign 5. is DocuSign any good 6. cheapest e-signature tools 7. e-signature for small business 8. is DocuSign legally binding / compliant with eIDAS/ESIGN 9. best contract lifecycle management (CLM) software 10. best e-signature for real estate

For most of these, DocuSign would be named. Q6 (cheapest), probably named as a comparison, or maybe not. Q9 (CLM), yes, DocuSign CLM named along with Ironclad, Icertis. So mentions_out_of_10 = 8 or 9. I'll say 9.

b) indexed_pages: I've genuinely encountered many DocuSign pages: homepage, product pages (eSignature, CLM, Notary, IAM), pricing page, support/help center, developer center (developers.docusign.com), blog. But instruction: pages of https://docusign.com specifically. Estimate 10-30. I'll say 20.

c) Competitors in answers: Adobe Acrobat Sign, Dropbox Sign, PandaDoc, Zoho Sign, SignNow (airSlate), OneSpan Sign, SignEasy, Ironclad (CLM), HelloSign (now Dropbox Sign). Share of voice: if typical answer names e.g. 4-5 competitor brands plus DocuSign, DocuSign is nearly always named, competitors rotate. So share_of_voice maybe ~35-40%? Let me compute: across 10 questions, average maybe 5 brands named each = 50 slots. DocuSign in 9 → 18%? Hmm, but share_of_voice typically for category questions: brand slots. If DocuSign appears in 9 slots out of ~45 total slots, that's 20%. But rank would be #1 since it appears most. Alternatively define share_of_voice as share within the competitor set: DocuSign occupies the largest single share. I'll set ~25% and rank 1. Actually let me be consistent: mentions 9/10; typical competitor names per answer ~4; total slots ~40; DocuSign 9/40 ≈ 22.5%. Call it 22-25%. I'll say 24. Rank 1.

d) google_aio_score: DocuSign is extremely citable: Wikipedia article, tons of news (Reuters, CNBC), Gartner MQ, G2/Capterra reviews, own site with deep product/pricing pages. AIO readiness high: 90-95. I'll say 92.

visibility_score: 90+. It's the category default. 93.

brand_known: true. confidence: 95.

sentiment: positive (with minor concerns). would_recommend: true.

sources: Only URLs I'm confident exist: https://docusign.com (homepage), confident. https://docusign.com/pricing, I believe this exists as a pricing path ("https://docusign.com/pricing", DocuSign pricing page; historically it was https://docusign.com/products/esignature/pricing? I think https://docusign.com/pricing exists now). Risky. Safer: https://docusign.com/products, not sure. https://docusign.com/en-us/products, I believe DocuSign uses locale paths like docusign.com/en-us. Hmm. Homepage is safest. Also en.wikipedia.org/wiki/DocuSign, confident exists. G2 page: https://www.g2.com/products/docusign/reviews, pretty sure exists (G2 product slug "docusign"). Capterra: https://www.capterra.com/p/136510/Docusign/, not sure of ID. Avoid. Gartner: not sure of exact URL. Adobe/competitors not needed.

So sources: homepage + Wikipedia + G2 reviews page. I'm fairly confident all three exist. G2 slug for DocuSign is "docusign" I believe. Yes, g2.com/products/docusign/reviews exists.

Part 1 assessment, under 220 words, prose. Cover: visibility/reputation globally, market position, competitors, products, what people say, strengths/concerns, recommendation. Weight toward global (eSign legality across jurisdictions, eIDAS, ESIGN, etc.).

Word budget ~180-200 words. Write it.

Draft:

DocuSign is the category-defining global leader in electronic signature and broader agreement automation. Founded in 2003 and publicly traded on Nasdaq, it serves well over a million customers across 180+ countries, and its name is so dominant that "to DocuSign it" is used as a verb, rare brand equity in SaaS.

Globally, its position is #1 in e-signature by revenue and mindshare, with a documented Gartner leadership ... be careful with specifics: Gartner named it a Leader in Magic Quadrant for CLM (yes, multiple years). It's safe to say "has been a Gartner Magic Quadrant Leader in contract lifecycle management and was a Leader in e-signature." That's accurate.

Main competitors: Adobe Acrobat Sign (closest at enterprise and creative-suite bundled), Dropbox Sign, PandaDoc, SignNow/airSlate, Zoho Sign at SMB; OneSpan Sign and GlobalSign in high-assurance/regulated use; Ironclad and Icertis in pure CLM.

People say: trusted, legally robust (ESIGN, eIDAS compliant), polished workflows, huge API ecosystem, integrations. Concerns: recurring complaints about price increases, auto-renewal billing, support quality at scale, occasional high-profile outages, and

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: DocuSign Website: https://docusign.com Industry: SaaS / Software Products/Services: Electronic signature and agreement platform Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "Electronic signature and agreement platform alternatives", "is DocuSign any good"). Count how many of those 10 you would answer with DocuSign actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://docusign.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots DocuSign would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is DocuSign optimized for Answer Engine Optimization (AEO)?

DocuSign scores 1354 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer saas / software questions.

How do AI models like ChatGPT and Gemini see DocuSign?

BrandAEO evaluated DocuSign across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). DocuSign currently has an Overall Score of 1354, indicating strong presence and recommendation strength when AI models answer saas / software questions.

What is DocuSign's AEO score?

DocuSign's Answer Engine Optimization (AEO) Overall Score is 1354 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended DocuSign is inside AI-generated answers.

How can DocuSign improve its visibility in AI answers?

DocuSign can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.