D

How AI Sees Deloitte — AI Visibility Report for Professional Services

deloitte.com · Global · Professional Services

Strong
Overall Score
1321
Star Rating
5 / 5
Rank
#26of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Deloitte optimized for AEO?

Deloitte scores 1321 on BrandAEO's independent open-scale AEO assessment (ranked #26 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to professional services questions.

Overall AI Visibility Score
1321
5 / 5
Excellent

How AI Answer Engines Rate Deloitte

Ranked #26 of 337 brands analyzed

Deloitte's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

907from 10 dimensions (max 1,000)+414evidence (max 500)=1321
  • Mentioned in buyer-intent answers93/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)95/100
  • Share of voice vs competitors26/100
  • Sentiment100/100

Evidence = numbers the 3/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
94/100
Brand Recognition
Strong
98/100
Brand Sentiment
Strong
95/100
Citation Authority
Strong
90/100
Competitive Positioning
Strong
96/100
Market Score
Strong
92/100
Presence Quality
Strong
88/100
Recommendation Rate
Strong
99/100
Share of Voice
Fair
70/100
Topical Coverage
Strong
85/100

AEO Score Over Time

4
Deloitte AEO Trend

Track how Deloitte's AI visibility score changes across scans. Each re-scan adds a point.

033867510131350Sep 15Sep 29Oct 13Oct 27

About Deloitte

Deloitte operates in professional services (Global). This page summarizes how leading AI answer engines currently describe and recommend Deloitte, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1321, ranked #26 of 337).

Deloitte vs Competitors

Competitive positioning analysis is being prepared for Deloitte.

How Deloitte Can Improve

5

Boost SEO Indexed Pages

High

Create and optimize a larger corpus of SEO‑friendly content (thought‑leadership articles, case studies, landing pages) to raise the indexed page count and improve organic visibility.

New

Standardize Regional Service Quality

High

Implement a global quality‑assurance framework with regular audits of member‑firm performance to reduce perceived inconsistencies.

New

Address Pricing Perception

Medium

Develop transparent pricing guides and value‑based messaging to mitigate concerns about premium fees, especially for mid‑market clients.

New

Expand Independent Citations

Medium

Publish and promote third‑party research, client testimonials, and industry analyst reports to diversify citation authority beyond corporate sites.

New

Proactive Regulatory Communication

Low

Create a dedicated communications hub that tracks and publicly addresses regulatory developments and audit‑quality initiatives.

New

What AI Engines Said About Deloitte

3

3 of 3 AI engines returned an answer about Deloitte on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

M

What MiniMax said about Deloitte

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Deloitte has very high visibility and a strong reputation in the global professional-services market. It is widely recognized as one of the “Big Four” firms, alongside PwC, EY, and KPMG, and operates across virtually every major business region and industry. Its core services, audit and assurance, tax, consulting, strategy, risk advisory, and related advisory, make it particularly relevant to multinational organizations, public companies, and regulated industries.

Its principal global competitors are PwC, EY, and KPMG, with Accenture, McKinsey, Boston Consulting Group, and specialist consultancies competing in selected advisory categories. Deloitte’s advantages include scale, multidisciplinary capabilities, cross-border delivery, established relationships with large enterprises, and a broad international footprint. Client perceptions commonly emphasize technical expertise, access to senior talent, and global reach. Recurring concerns include premium pricing, potential inconsistencies across service lines or countries, junior-staff turnover, and the large-firm tendency to apply standardized processes.

For a global buyer seeking comprehensive professional services, Deloitte is a credible recommendation, especially for complex multinational assignments. It is less clearly the right choice for a small business needing low-cost, highly personalized support or a narrowly specialized need where a boutique firm may offer deeper expertise.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Deloitte Website: https://deloitte.com Industry: Professional Services Products/Services: Audit, tax, consulting, and advisory Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Professional Services solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Professional Services category (for example "best Professional Services provider", "Audit, tax, consulting, and advisory alternatives", "is Deloitte any good"). Count how many of those 10 you would answer with Deloitte actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://deloitte.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Deloitte would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Deloitte

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

PART 1, ASSESSMENT

Deloitte is one of the most visible professional services networks in the Global market, consistently ranked among the Big Four alongside PwC, EY, and KPMG. Its brand is synonymous with audit, tax, consulting, and advisory, and it also competes with Accenture, McKinsey, and BCG in consulting. For multinational buyers, Deloitte is often seen as a safe, comprehensive choice for complex cross-border engagements, with strong thought leadership in digital transformation, AI, and risk advisory. In global business circles, people generally describe it as prestigious, innovative, and commercially astute, though some note that Big Four scale can mean higher fees and uneven quality across member firms. Its global network, breadth of services, and investment in technology are notable strengths. Concerns include regulatory scrutiny over audit independence and past enforcement cases. I would recommend Deloitte to a Global buyer seeking Professional Services solutions, especially for complex, cross-border audit and consulting needs, while advising them to compare specific teams and fees against PwC, EY, and KPMG.

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Deloitte Website: https://deloitte.com Industry: Professional Services Products/Services: Audit, tax, consulting, and advisory Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Professional Services solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Professional Services category (for example "best Professional Services provider", "Audit, tax, consulting, and advisory alternatives", "is Deloitte any good"). Count how many of those 10 you would answer with Deloitte actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://deloitte.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Deloitte would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about Deloitte

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Deloitte is one of the "Big Four" professional services firms, operating globally with a dominant presence in audit, tax, consulting, and advisory services. Its visibility in the global market is exceptionally high, reinforced by consistent brand recognition, extensive client portfolios (including Fortune 500 companies and governments), and frequent media coverage in financial and business publications. Deloitte’s reputation is strong, particularly in audit and consulting, where it is often perceived as a leader in innovation, digital transformation, and risk management. However, its global scale also subjects it to scrutiny, including occasional regulatory challenges (e.g., audit quality concerns) and criticism over conflicts of interest in advisory services.

Competitors include the other Big Four firms, PwC, EY, and KPMG, alongside boutique consultancies (e.g., McKinsey, BCG) and regional players. Deloitte’s market position is robust, often ranking first or second in revenue and headcount among its peers. Clients and industry analysts frequently praise its global reach, multidisciplinary expertise, and ability to integrate services across borders. Concerns typically revolve around high fees, perceived bureaucracy, and past controversies (e.g., audit failures). For businesses or individuals in the global market seeking professional services, Deloitte is a highly recommended option, particularly for large-scale, complex engagements requiring cross-border coordination or deep industry specialization.

---

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Deloitte Website: https://deloitte.com Industry: Professional Services Products/Services: Audit, tax, consulting, and advisory Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Professional Services solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Professional Services category (for example "best Professional Services provider", "Audit, tax, consulting, and advisory alternatives", "is Deloitte any good"). Count how many of those 10 you would answer with Deloitte actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://deloitte.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Deloitte would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Deloitte optimized for Answer Engine Optimization (AEO)?

Deloitte scores 1321 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer professional services questions.

How do AI models like ChatGPT and Gemini see Deloitte?

BrandAEO evaluated Deloitte across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Deloitte currently has an Overall Score of 1321, indicating strong presence and recommendation strength when AI models answer professional services questions.

What is Deloitte's AEO score?

Deloitte's Answer Engine Optimization (AEO) Overall Score is 1321 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Deloitte is inside AI-generated answers.

How can Deloitte improve its visibility in AI answers?

Deloitte can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.