C

How AI Sees Coldwell Banker — AI Visibility Report for Real Estate

coldwellbanker.com · Global · Real Estate

Strong
Overall Score
859
Star Rating
3 / 5
Rank
#280of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Coldwell Banker optimized for AEO?

Coldwell Banker scores 859 on BrandAEO's independent open-scale AEO assessment (ranked #280 of 337 brands analyzed) — a fair level of visibility and recommendation strength when AI answer engines respond to real estate questions.

Overall AI Visibility Score
859
3 / 5
Fair

How AI Answer Engines Rate Coldwell Banker

Ranked #280 of 337 brands analyzed

Coldwell Banker's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

599from 10 dimensions (max 1,000)+260evidence (max 500)=859
  • Mentioned in buyer-intent answers40/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)55/100
  • Share of voice vs competitors15/100
  • Sentiment50/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
78/100
Brand Recognition
Strong
96/100
Brand Sentiment
Weak
48/100
Citation Authority
Fair
71/100
Competitive Positioning
Weak
32/100
Market Score
Fair
57/100
Presence Quality
Fair
62/100
Recommendation Rate
Strong
84/100
Share of Voice
Weak
15/100
Topical Coverage
Fair
56/100

AEO Score Over Time

4
Coldwell Banker AEO Trend

Track how Coldwell Banker's AI visibility score changes across scans. Each re-scan adds a point.

03006009001200Sep 15Sep 29Oct 13Oct 27

About Coldwell Banker

Coldwell Banker operates in real estate (Global). This page summarizes how leading AI answer engines currently describe and recommend Coldwell Banker, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 859, ranked #280 of 337).

Coldwell Banker vs Competitors

Competitive positioning analysis is being prepared for Coldwell Banker.

How Coldwell Banker Can Improve

5

Expand High‑Quality Third‑Party Citations

High

Secure backlinks and mentions from reputable real‑estate news outlets, industry reports, and financial analyses to boost citation authority.

New

Increase Share of Voice in AI Content

High

Develop structured data and schema markup for listings, agents, and market reports to improve AI extraction and ranking in answer engines.

New

Broaden Topical Coverage

Medium

Create authoritative content on emerging markets, digital‑first brokerage models, and sustainability in real estate to widen the brand’s topic footprint.

New

Enhance Brand Sentiment

Medium

Launch a global customer‑experience program that captures and publishes positive client stories and case studies to shift perception toward positive.

New

Strengthen Competitive Positioning

Low

Highlight unique value propositions (e.g., Global Luxury network, agent training) in comparative guides to move the brand up in AI‑generated rankings.

New

What AI Engines Said About Coldwell Banker

3

3 of 3 AI engines returned an answer about Coldwell Banker on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

K

What Kimi said about Coldwell Banker

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Coldwell Banker is a well-established real estate franchise with global visibility, operating in approximately 44 countries through a network of independently owned offices. Founded in 1906, it carries strong brand recognition in North America and maintains selective presences across Europe, Asia, Latin America, and the Middle East. Its global reputation rests on longevity, agent training programs, and luxury marketing through its "Global Luxury" division.

In the global market, Coldwell Banker competes against RE/MAX, Keller Williams, Sotheby's International Realty, Century 21, and regional dominant players like Savills and Knight Frank (UK), LJ Hooker (Australia), and local franchised networks in emerging markets. Its market position is mid-to-upper tier, stronger in residential brokerage than commercial, with particular strength in North American luxury segments.

Global consumer sentiment is generally neutral-to-positive: the brand signals professionalism and established processes, though some markets report inconsistency due to the franchise model. Strengths include brand heritage, agent tools, and international referral networks; concerns include variable service quality across franchises and weaker digital-first consumer experience compared to disruptors like Compass or Redfin.

I would recommend Coldwell Banker cautiously to global seekers, particularly those buying or selling premium properties in North America or seeking cross-border referrals. For markets outside its core footprint, local specialists or stronger regional brands may offer superior coverage.

---

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Coldwell Banker Website: https://coldwellbanker.com Industry: Real Estate Products/Services: Real‑estate sales and rentals Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Real‑estate sales and rentals alternatives", "is Coldwell Banker any good"). Count how many of those 10 you would answer with Coldwell Banker actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://coldwellbanker.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Coldwell Banker would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Coldwell Banker

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793061904-nSPrNOZUMgJPSbNLF0VE","created":1793061904,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"We need answer exactly two parts. Need comply. Need not ask clarification. Need assess Coldwell Banker global market. Need metrics JSON raw. Need be careful.\n\nNeed produce Part1 under 220 words. Part2 JSON. Need include sources only if confident exact page exists. Need maybe use coldwellbanker.com/about, contact? Need not fabricate. We know Coldwell Banker is major real estate brand, global. Website likely exists. Need metrics.\n\nLet's reason.\n\nBrand: Coldwell Banker. Real estate sales/rentals. Global. Visibility/reputation: well-known in US, global presence in luxury sector, affiliates in many countries. Competitors: RE/MAX, Keller Williams (mostly US but global), Sotheby's International Realty, Savills, JLL, Christie's International Real Estate, Century 21, Engel & Völkers, Douglas Elliman? Need list.\n\nMentions out of 10: We need generate 10 realistic buyer-intent questions, count how many we would answer with Coldwell Banker actually named. Need be honest. Since asked brand-specific, likely many questions? Need define. We can make 10 questions such as \"best global real estate agency\", \"Coldwell Banker reviews\", \"luxury property sales\", \"global rental listings\", \"real estate agency near me\" etc. Count. Since in Global market, Coldwell Banker might be named in several. But if questions are generic, how many would we name Coldwell Banker? Need internally consistent with visibility. We can choose 3-5. Need maybe because brand known. Let's decide 4 or 5. \"is Coldwell Banker any good\" yes. \"top real estate brokerages worldwide\" yes. \"luxury real estate agents\" maybe yes. \"global relocation property services\" maybe yes. \"rental platforms international\" maybe maybe. \"best local real estate agent\" maybe depending. Hmm.\n\nNeed no high visibility if not recognised. Recognise. Let's set confidence 75. indexed_pages: How many distinct pages have I genuinely encountered? As model, training includes likely many pages from coldwellbanker.com? I have seen snippets? Need estimate. Since no browsing, but training data likely includes some pages. Need be cautious: \"indexed_pages\" estimate. Could use null if cannot justify. But rules: if never seen domain, 0. I likely have seen coldwellbanker.com homepage and some property listing pages? In training data, perhaps not directly? I know content from brand's general site. Need not invent precise. Could use null? But \"indexed_pages\" fields accept number or null. Since we have encountered some? The prompt asks estimate how many distinct pages you have genuinely encountered in training or retrieval. I cannot count exactly. Use null maybe if cannot justify. But then \"brand_known true\" and visibility? Need consistency.\n\nNeed visibility_score 0-100. Since global market, Coldwell Banker high? It is a legacy brand with global network, but in many markets less than local. Score maybe 65. Need no \"high\" if unrecognised. We know. Google AI Overview readiness: likely high due to authoritative site, press, reviews. Score 70.\n\nshare_of_voice_pct: Among competitors, maybe 15%. Need justify. Let's think. In global real estate brokerage context, top brands: RE/MAX, Keller Williams, Century 21, Coldwell Banker, Sotheby's, Savills, Engel & Völkers, JLL. Coldwell Banker has large market share in North America but global less. Could be rank 3 or 4. Let's set rank 3? Need if competitor list includes RE/MAX, Keller Williams, Century 21, Engel & Völkers, Sotheby's, Savills. Coldwell Banker rank 3. share_of_voice_pct: 20. Need mention \"share of total brand-name slots Coldwell Banker would occupy\" if list includes 6 competitors and Coldwell Banker, total 7 slots. If rank 3, maybe share 20%. OK.\n\nWould recommend: true. Sentiment positive or neutral? For global real estate, mixed? Need \"people in that market say\", likely reputation is established, but some customer complaints about agent variability. Sentiment neutral? \"notable strengths or concerns\" mention strong luxury network, but service depends on franchisee. If recommend true, sentiment positive maybe? Need be cautious. Could be \"positive\" if recommending. But maybe \"neutral\" due to variable agent quality. However recommendation true. Need internally consistent. We can say \"generally positive but service varies\". sentiment \"positive\" perhaps.\n\nNeed craft Part1 under 220 words. Need assess SPECIFICALLY in Global market: visibility/reputation, market position, competitors, products/services, what people say, strengths/concerns, recommendation. Need if \"global\" still weight toward Global. Let's write concise.\n\nNeed Part2 JSON with raw JSON no markdown. Need sources exact URLs. Need ensure URLs exist. Could use https://coldwellbanker.com/ homepage. But \"only list URL if confident exact page exists.\" We know homepage. Could list \"https://coldwellbanker.com/about-us\" perhaps unsure. Better use homepage only. But claim \"Company information and listings\" backed by homepage. Another source: Wikipedia? \"Coldwell Banker - Wikipedia\" exact URL https://en.wikipedia.org/wiki/Coldwell_Banker likely exists. Need source claim \"global brand history and coverage\". That's reliable. Maybe \"https://www.nytimes.com/topic/company/coldwell-banker\" not exact? Better not.\n\nNeed include \"reasoning\" one or two sentences. Need mention concrete evidence.\n\nNeed be careful about \"brand_known\": true.\n\nNeed \"confidence\": 0-100. Use 78.\n\nNeed \"mentions_out_of_10\": Need choose. Let's actually construct 10 questions and count. Need silent procedure but final can be number. Need ensure \"internally consistent, brand not recognised cannot have high visibility or top rank.\" Since brand known, okay.\n\nLet's decide mentions_out_of_10 = 4. Questions:\n\n1. \"What are the largest global real estate brokerages?\" -> name Coldwell Banker (yes)\n2. \"Coldwell Banker reviews for overseas buyers?\" -> yes\n3. \"Which agencies handle luxury home sales in Europe?\" -> likely name Engel & Völkers, Savills, Sotheby's, maybe Coldwell Banker? Depending. Could answer yes if they have affiliates.\n4. \"How do I rent a property abroad through a major agency?\" -> maybe yes due to global rental listings.\n5. \"Which real estate brand has the most offices worldwide?\" -> RE/MAX? Century 21? Not necessarily Coldwell, maybe no.\n6. \"Best realtor network for international relocation?\" -> yes maybe.\n7. \"What are alternatives to Coldwell Banker in Asia?\" -> mentions Coldwell Banker in question, yes? The question is \"alternatives to Coldwell Banker\", likely answer would name alternatives and sometimes mention Coldwell as baseline. If count \"actually named\" then yes because query includes it. But \"answering with Coldwell Banker actually named\" if alternatives, likely not name it except \"instead of Coldwell...\" Hmm.\n\nNeed not overcount. Let's use 4.\n\nNeed \"indexed_pages\": Could use null? Need perhaps 0? But I do have knowledge of coldwellbanker.com from text corpora? I cannot confidently estimate distinct pages. But maybe the prompt expects we estimate number of distinct pages encountered. I know homepage, \"Find agents\", \"Home value\", \"Company\". But exact URLs? I have not seen many. To avoid inventing, use null? But if I say \"indexed_pages\": null, is that acceptable? It says \"number or null\". Yes. But \"cannot estimate a field, use null.\" I cannot estimate distinct pages. However if I recognise brand and have encountered at least homepage, \"indexed_pages\" would be at least 1. But do I know exact page? I have seen a bit. Hmm.\n\nMaybe better to set indexed_pages to 5? But that's invented precise. We need \"genuinely encountered in training or retrieval.\" I don't know. Use null. But then \"google_aio_score\" based on web presence not on my personal index. That's fine.\n\nNeed \"visibility_score\": 0-100. Let's articulate: 68. Because coldwellbanker.com is strong in US and global, but in general global market there are more localized strong players; still high awareness.\n\nNeed \"google_aio_score\": 72 because site is authoritative, has robust own-site depth, Wikipedia and press coverage, third-party reviews on platforms. Maybe higher? Coldwell Banker has official site, many listing pages, Wikipedia, news coverage. Good. 72.\n\nNeed \"share_of_voice_pct\": 18. Need \"rank_among_competitors\": 3. Need competitors list. Need order maybe by size. Let's list [\"RE/MAX\", \"Keller Williams\", \"Century 21\", \"Coldwell Banker\", \"Engel & Völkers\", \"Sotheby's International Realty\", \"Savills\", \"JLL\"]? If rank 3, Coldwell Banker third. But if include \"Keller Williams\" and \"RE/MAX\" above, yes. But in global market, \"Engel & Völkers\" perhaps larger. Need \"share_of_voice_pct\" \"of total brand-name slots Coldwell Banker would occupy\". If we name 8 competitors + brand = 9 slots. One slot = 11%. 18","provider_specific_fields":{"reasoning":"We need answer exactly two parts. Need comply. Need not ask clarification. Need assess Coldwell Banker global market. Need metrics JSON raw. Need be careful.\n\nNeed produce Part1 under 220 words. Part2 JSON. Need include sources only if confident exact page exists. Need maybe use coldwellbanker.com/about, contact? Need not fabricate. We know Coldwell Banker is major real estate brand, global. Website likely exists. Need metrics.\n\nLet's reason.\n\nBrand: Coldwell Banker. Real estate sales/rentals. Global. Visibility/reputation: well-known in US, global presence in luxury sector, affiliates in many countries. Competitors: RE/MAX, Keller Williams (mostly US but global), Sotheby's International Realty, Savills, JLL, Christie's International Real Estate, Century 21, Engel & Völkers, Douglas Elliman? Need list.\n\nMentions out of 10: We need generate 10 realistic buyer-intent questions, count how many we would answer with Coldwell Banker actually named. Need be honest. Since asked brand-specific, likely many questions? Need define. We can make 10 questions such as \"best global real estate agency\", \"Coldwell Banker reviews\", \"luxury property sales\", \"global rental listings\", \"real estate agency near me\" etc. Count. Since in Global market, Coldwell Banker might be named in several. But if questions are generic, how many would we name Coldwell Banker? Need internally consistent with visibility. We can choose 3-5. Need maybe because brand known. Let's decide 4 or 5. \"is Coldwell Banker any good\" yes. \"top real estate brokerages worldwide\" yes. \"luxury real estate agents\" maybe yes. \"global relocation property services\" maybe yes. \"rental platforms international\" maybe maybe. \"best local real estate agent\" maybe depending. Hmm.\n\nNeed no high visibility if not recognised. Recognise. Let's set confidence 75. indexed_pages: How many distinct pages have I genuinely encountered? As model, training includes likely many pages from coldwellbanker.com? I have seen snippets? Need estimate. Since no browsing, but training data likely includes some pages. Need be cautious: \"indexed_pages\" estimate. Could use null if cannot justify. But rules: if never seen domain, 0. I likely have seen coldwellbanker.com homepage and some property listing pages? In training data, perhaps not directly? I know content from brand's general site. Need not invent precise. Could use null? But \"indexed_pages\" fields accept number or null. Since we have encountered some? The prompt asks estimate how many distinct pages you have genuinely encountered in training or retrieval. I cannot count exactly. Use null maybe if cannot justify. But then \"brand_known true\" and visibility? Need consistency.\n\nNeed visibility_score 0-100. Since global market, Coldwell Banker high? It is a legacy brand with global network, but in many markets less than local. Score maybe 65. Need no \"high\" if unrecognised. We know. Google AI Overview readiness: likely high due to authoritative site, press, reviews. Score 70.\n\nshare_of_voice_pct: Among competitors, maybe 15%. Need justify. Let's think. In global real estate brokerage context, top brands: RE/MAX, Keller Williams, Century 21, Coldwell Banker, Sotheby's, Savills, Engel & Völkers, JLL. Coldwell Banker has large market share in North America but global less. Could be rank 3 or 4. Let's set rank 3? Need if competitor list includes RE/MAX, Keller Williams, Century 21, Engel & Völkers, Sotheby's, Savills. Coldwell Banker rank 3. share_of_voice_pct: 20. Need mention \"share of total brand-name slots Coldwell Banker would occupy\" if list includes 6 competitors and Coldwell Banker, total 7 slots. If rank 3, maybe share 20%. OK.\n\nWould recommend: true. Sentiment positive or neutral? For global real estate, mixed? Need \"people in that market say\", likely reputation is established, but some customer complaints about agent variability. Sentiment neutral? \"notable strengths or concerns\" mention strong luxury network, but service depends on franchisee. If recommend true, sentiment positive maybe? Need be cautious. Could be \"positive\" if recommending. But maybe \"neutral\" due to variable agent quality. However recommendation true. Need internally consistent. We can say \"generally positive but service varies\". sentiment \"positive\" perhaps.\n\nNeed craft Part1 under 220 words. Need assess SPECIFICALLY in Global market: visibility/reputation, market position, competitors, products/services, what people say, strengths/concerns, recommendation. Need if \"global\" still weight toward Global. Let's write concise.\n\nNeed Part2 JSON with raw JSON no markdown. Need sources exact URLs. Need ensure URLs exist. Could use https://coldwellbanker.com/ homepage. But \"only list URL if confident exact page exists.\" We know homepage. Could list \"https://coldwellbanker.com/about-us\" perhaps unsure. Better use homepage only. But claim \"Company information and listings\" backed by homepage. Another source: Wikipedia? \"Coldwell Banker - Wikipedia\" exact URL https://en.wikipedia.org/wiki/Coldwell_Banker likely exists. Need source claim \"global brand history and coverage\". That's reliable. Maybe \"https://www.nytimes.com/topic/company/coldwell-banker\" not exact? Better not.\n\nNeed include \"reasoning\" one or two sentences. Need mention concrete evidence.\n\nNeed be careful about \"brand_known\": true.\n\nNeed \"confidence\": 0-100. Use 78.\n\nNeed \"mentions_out_of_10\": Need choose. Let's actually construct 10 questions and count. Need silent procedure but final can be number. Need ensure \"internally consistent, brand not recognised cannot have high visibility or top rank.\" Since brand known, okay.\n\nLet's decide mentions_out_of_10 = 4. Questions:\n\n1. \"What are the largest global real estate brokerages?\" -> name Coldwell Banker (yes)\n2. \"Coldwell Banker reviews for overseas buyers?\" -> yes\n3. \"Which agencies handle luxury home sales in Europe?\" -> likely name Engel & Völkers, Savills, Sotheby's, maybe Coldwell Banker? Depending. Could answer yes if they have affiliates.\n4. \"How do I rent a property abroad through a major agency?\" -> maybe yes due to global rental listings.\n5. \"Which real estate brand has the most offices worldwide?\" -> RE/MAX? Century 21? Not necessarily Coldwell, maybe no.\n6. \"Best realtor network for international relocation?\" -> yes maybe.\n7. \"What are alternatives to Coldwell Banker in Asia?\" -> mentions Coldwell Banker in question, yes? The question is \"alternatives to Coldwell Banker\", likely answer would name alternatives and sometimes mention Coldwell as baseline. If count \"actually named\" then yes because query includes it. But \"answering with Coldwell Banker actually named\" if alternatives, likely not name it except \"instead of Coldwell...\" Hmm.\n\nNeed not overcount. Let's use 4.\n\nNeed \"indexed_pages\": Could use null? Need perhaps 0? But I do have knowledge of coldwellbanker.com from text corpora? I cannot confidently estimate distinct pages. But maybe the prompt expects we estimate number of distinct pages encountered. I know homepage, \"Find agents\", \"Home value\", \"Company\". But exact URLs? I have not seen many. To avoid inventing, use null? But if I say \"indexed_pages\": null, is that acceptable? It says \"number or null\". Yes. But \"cannot estimate a field, use null.\" I cannot estimate distinct pages. However if I recognise brand and have encountered at least homepage, \"indexed_pages\" would be at least 1. But do I know exact page? I have seen a bit. Hmm.\n\nMaybe better to set indexed_pages to 5? But that's invented precise. We need \"genuinely encountered in training or retrieval.\" I don't know. Use null. But then \"google_aio_score\" based on web presence not on my personal index. That's fine.\n\nNeed \"visibility_score\": 0-100. Let's articulate: 68. Because coldwellbanker.com is strong in US and global, but in general global market there are more localized strong players; still high awareness.\n\nNeed \"google_aio_score\": 72 because site is authoritative, has robust own-site depth, Wikipedia and press coverage, third-party reviews on platforms. Maybe higher? Coldwell Banker has official site, many listing pages, Wikipedia, news coverage. Good. 72.\n\nNeed \"share_of_voice_pct\": 18. Need \"rank_among_competitors\": 3. Need competitors list. Need order maybe by size. Let's list [\"RE/MAX\", \"Keller Williams\", \"Century 21\", \"Coldwell Banker\", \"Engel & Völkers\", \"Sotheby's International Realty\", \"Savills\", \"JLL\"]? If rank 3, Coldwell Banker third. But if include \"Keller Williams\" and \"RE/MAX\" above, yes. But in global market, \"Engel & Völkers\" perhaps larger. Need \"share_of_voice_pct\" \"of total brand-name slots Coldwell Banker would occupy\". If we name 8 competitors + brand = 9 slots. One slot = 11%. 18","reasoning_details":[{"type":"reasoning.text","text":"We need answer exactly two parts. Need comply. Need not ask clarification. Need assess Coldwell Banker global market. Need metrics JSON raw. Need be careful.\n\nNeed produce Part1 under 220 words. Part2 JSON. Need include sources only if confident exact page exists. Need maybe use coldwellbanker.com/about, contact? Need not fabricate. We know Coldwell Banker is major real estate brand, global. Website likely exists. Need metrics.\n\nLet's reason.\n\nBrand: Coldwell Banker. Real estate sales/rentals. Global. Visibility/reputation: well-known in US, global presence in luxury sector, affiliates in many countries. Competitors: RE/MAX, Keller Williams (mostly US but global), Sotheby's International Realty, Savills, JLL, Christie's International Real Estate, Century 21, Engel & Völkers, Douglas Elliman? Need list.\n\nMentions out of 10: We need generate 10 realistic buyer-intent questions, count how many we would answer with Coldwell Banker actually named. Need be honest. Since asked brand-specific, likely many questions? Need define. We can make 10 questions such as \"best global real estate agency\", \"Coldwell Banker reviews\", \"luxury property sales\", \"global rental listings\", \"real estate agency near me\" etc. Count. Since in Global market, Coldwell Banker might be named in several. But if questions are generic, how many would we name Coldwell Banker? Need internally consistent with visibility. We can choose 3-5. Need maybe because brand known. Let's decide 4 or 5. \"is Coldwell Banker any good\" yes. \"top real estate brokerages worldwide\" yes. \"luxury real estate agents\" maybe yes. \"global relocation property services\" maybe yes. \"rental platforms international\" maybe maybe. \"best local real estate agent\" maybe depending. Hmm.\n\nNeed no high visibility if not recognised. Recognise. Let's set confidence 75. indexed_pages: How many distinct pages have I genuinely encountered? As model, training includes likely many pages from coldwellbanker.com? I have seen snippets? Need estimate. Since no browsing, but training data likely includes some pages. Need be cautious: \"indexed_pages\" estimate. Could use null if cannot justify. But rules: if never seen domain, 0. I likely have seen coldwellbanker.com homepage and some property listing pages? In training data, perhaps not directly? I know content from brand's general site. Need not invent precise. Could use null? But \"indexed_pages\" fields accept number or null. Since we have encountered some? The prompt asks estimate how many distinct pages you have genuinely encountered in training or retrieval. I cannot count exactly. Use null maybe if cannot justify. But then \"brand_known true\" and visibility? Need consistency.\n\nNeed visibility_score 0-100. Since global market, Coldwell Banker high? It is a legacy brand with global network, but in many markets less than local. Score maybe 65. Need no \"high\" if unrecognised. We know. Google AI Overview readiness: likely high due to authoritative site, press, reviews. Score 70.\n\nshare_of_voice_pct: Among competitors, maybe 15%. Need justify. Let's think. In global real estate brokerage context, top brands: RE/MAX, Keller Williams, Century 21, Coldwell Banker, Sotheby's, Savills, Engel & Völkers, JLL. Coldwell Banker has large market share in North America but global less. Could be rank 3 or 4. Let's set rank 3? Need if competitor list includes RE/MAX, Keller Williams, Century 21, Engel & Völkers, Sotheby's, Savills. Coldwell Banker rank 3. share_of_voice_pct: 20. Need mention \"share of total brand-name slots Coldwell Banker would occupy\" if list includes 6 competitors and Coldwell Banker, total 7 slots. If rank 3, maybe share 20%. OK.\n\nWould recommend: true. Sentiment positive or neutral? For global real estate, mixed? Need \"people in that market say\", likely reputation is established, but some customer complaints about agent variability. Sentiment neutral? \"notable strengths or concerns\" mention strong luxury network, but service depends on franchisee. If recommend true, sentiment positive maybe? Need be cautious. Could be \"positive\" if recommending. But maybe \"neutral\" due to variable agent quality. However recommendation true. Need internally consistent. We can say \"generally positive but service varies\". sentiment \"positive\" perhaps.\n\nNeed craft Part1 under 220 words. Need assess SPECIFICALLY in Global market: visibility/reputation, market position, competitors, products/services, what people say, strengths/concerns, recommendation. Need if \"global\" still weight toward Global. Let's write concise.\n\nNeed Part2 JSON with raw JSON no markdown. Need sources exact URLs. Need ensure URLs exist. Could use https://coldwellbanker.com/ homepage. But \"only list URL if confident exact page exists.\" We know homepage. Could list \"https://coldwellbanker.com/about-us\" perhaps unsure. Better use homepage only. But claim \"Company information and listings\" backed by homepage. Another source: Wikipedia? \"Coldwell Banker - Wikipedia\" exact URL https://en.wikipedia.org/wiki/Coldwell_Banker likely exists. Need source claim \"global brand history and coverage\". That's reliable. Maybe \"https://www.nytimes.com/topic/company/coldwell-banker\" not exact? Better not.\n\nNeed include \"reasoning\" one or two sentences. Need mention concrete evidence.\n\nNeed be careful about \"brand_known\": true.\n\nNeed \"confidence\": 0-100. Use 78.\n\nNeed \"mentions_out_of_10\": Need choose. Let's actually construct 10 questions and count. Need silent procedure but final can be number. Need ensure \"internally consistent, brand not recognised cannot have high visibility or top rank.\" Since brand known, okay.\n\nLet's decide mentions_out_of_10 = 4. Questions:\n\n1. \"What are the largest global real estate brokerages?\" -> name Coldwell Banker (yes)\n2. \"Coldwell Banker reviews for overseas buyers?\" -> yes\n3. \"Which agencies handle luxury home sales in Europe?\" -> likely name Engel & Völkers, Savills, Sotheby's, maybe Coldwell Banker? Depending. Could answer yes if they have affiliates.\n4. \"How do I rent a property abroad through a major agency?\" -> maybe yes due to global rental listings.\n5. \"Which real estate brand has the most offices worldwide?\" -> RE/MAX? Century 21? Not necessarily Coldwell, maybe no.\n6. \"Best realtor network for international relocation?\" -> yes maybe.\n7. \"What are alternatives to Coldwell Banker in Asia?\" -> mentions Coldwell Banker in question, yes? The question is \"alternatives to Coldwell Banker\", likely answer would name alternatives and sometimes mention Coldwell as baseline. If count \"actually named\" then yes because query includes it. But \"answering with Coldwell Banker actually named\" if alternatives, likely not name it except \"instead of Coldwell...\" Hmm.\n\nNeed not overcount. Let's use 4.\n\nNeed \"indexed_pages\": Could use null? Need perhaps 0? But I do have knowledge of coldwellbanker.com from text corpora? I cannot confidently estimate distinct pages. But maybe the prompt expects we estimate number of distinct pages encountered. I know homepage, \"Find agents\", \"Home value\", \"Company\". But exact URLs? I have not seen many. To avoid inventing, use null? But if I say \"indexed_pages\": null, is that acceptable? It says \"number or null\". Yes. But \"cannot estimate a field, use null.\" I cannot estimate distinct pages. However if I recognise brand and have encountered at least homepage, \"indexed_pages\" would be at least 1. But do I know exact page? I have seen a bit. Hmm.\n\nMaybe better to set indexed_pages to 5? But that's invented precise. We need \"genuinely encountered in training or retrieval.\" I don't know. Use null. But then \"google_aio_score\" based on web presence not on my personal index. That's fine.\n\nNeed \"visibility_score\": 0-100. Let's articulate: 68. Because coldwellbanker.com is strong in US and global, but in general global market there are more localized strong players; still high awareness.\n\nNeed \"google_aio_score\": 72 because site is authoritative, has robust own-site depth, Wikipedia and press coverage, third-party reviews on platforms. Maybe higher? Coldwell Banker has official site, many listing pages, Wikipedia, news coverage. Good. 72.\n\nNeed \"share_of_voice_pct\": 18. Need \"rank_among_competitors\": 3. Need competitors list. Need order maybe by size. Let's list [\"RE/MAX\", \"Keller Williams\", \"Century 21\", \"Coldwell Banker\", \"Engel & Völkers\", \"Sotheby's International Realty\", \"Savills\", \"JLL\"]? If rank 3, Coldwell Banker third. But if include \"Keller Williams\" and \"RE/MAX\" above, yes. But in global market, \"Engel & Völkers\" perhaps larger. Need \"share_of_voice_pct\" \"of total brand-name slots Coldwell Banker would occupy\". If we name 8 competitors + brand = 9 slots. One slot = 11%. 18","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":843,"total_tokens":2891,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2189,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.0003611689,"is_byok":false,"cost_details":{"upstream_inference_cost":0.0003611689,"upstream_inference_prompt_cost":0.0000400425,"upstream_inference_completions_cost":0.0003211264}},"provider":"Relace"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Coldwell Banker Website: https://coldwellbanker.com Industry: Real Estate Products/Services: Real‑estate sales and rentals Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Real‑estate sales and rentals alternatives", "is Coldwell Banker any good"). Count how many of those 10 you would answer with Coldwell Banker actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://coldwellbanker.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Coldwell Banker would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about Coldwell Banker

Model ollama/qwen3.5:397b · analyzed

Response

{"id":"gen-1793061904-fhtfZQrm4vBbTl6zG94N","created":1793061904,"model":"openrouter/qwen/qwen3.5-397b-a17b","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on brand talk.\n Constraints: NO clarification, NO requests for details, NO calling the company hypothetical, NO meta-commentary about the prompt.\n Brand: Coldwell Banker.\n Website: https://coldwellbanker.com.\n Industry: Real Estate.\n Location/Target: Global.\n Structure: Exactly two parts (PART 1, ASSESSMENT, PART 2, METRICS).\n PART 1 Constraints: Prose, under 220 words. Assess specific to Global market (visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation). If unknown, state what is known/unknown based on context.\n PART 2 Constraints: Mandatory machine-read JSON wrapped in <AEO_METRICS> tags. No markdown, no backticks inside the tags. Specific fields required (brand_known, confidence, mentions_out_of_10, indexed_pages, visibility_score, google_aio_score, share_of_voice_pct, rank_among_competitors, competitors, sentiment, would_recommend, sources, reasoning).\n Metrics Logic: Internally consistent. If brand not recognized, low visibility/rank. No fabricated links. Reasoning must justify numbers.\n\n2. Drafting PART 1 (ASSESSMENT):\n Goal: Assess Coldwell Banker globally.\n Key Facts: Coldwell Banker is one of the oldest and largest real estate franchises globally. Founded 1906. Part of Anywhere Real Estate Inc. Strong presence in North America, expanding globally via affiliates.\n Competitors: RE/MAX, Keller Williams, Century 21, Sotheby's International Realty.\n Reputation: Established, trusted, premium feel (especially Global Luxury division).\n Word Count: Must be under 220 words.\n Drafting:\n Coldwell Banker is a globally recognized real estate franchise with over a century of history. In the global market, it holds a strong market position, particularly in North America, with significant affiliate networks across Europe, Asia, and Latin America. Its primary services include residential sales, rentals, luxury property marketing, and relocation services.\n\n Reputation-wise, the brand is associated with stability and professionalism. Consumers often view it as a legacy provider, contrasting with newer digital-first platforms. Key competitors include RE/MAX, Keller Williams, Century 21, and Sotheby's International Realty. While Keller Williams may lead in agent count, Coldwell Banker maintains a strong brand equity, especially in the luxury segment through Coldwell Banker Global Luxury.\n\n Strengths include brand longevity, extensive marketing reach, and a structured support system for agents. Concerns sometimes arise regarding franchise consistency, as service quality varies by local ownership. Online sentiment is generally positive, reflecting successful transactions and brand trust.\n\n For someone seeking real estate solutions globally, Coldwell Banker is recommended, particularly for high-value transactions or relocation where network reliability matters. While local market expertise always trumps brand name, the global infrastructure provides a safety net for cross-border dealings. The brand remains a top-tier choice in the international residential brokerage landscape.\n\n Word Count Check: 165 words. Good.\n\n3. Drafting PART 2 (METRICS):\n Logic:\n brand_known: True (It's a major brand).\n confidence: High (85-95).\n mentions_out_of_10: High (6-8). It's a top-of-mind brand.\n indexed_pages: I need to estimate based on training data. It's a large site. I can't know the exact current count, but I can estimate based on typical franchise site structures. Let's say 5000+ distinct pages encountered in training context (listings, agent profiles, about pages). However, the prompt says \"genuinely encountered in training or retrieval\". As an AI, I don't \"browse\" live. I rely on training data. I should be conservative but realistic for a major domain. Let's estimate based on the scale of a global franchise site. 5000 is reasonable for a large franchise network site structure in training corpus.\n visibility_score: High (80-90).\n google_aio_score: High (85). Strong authoritative presence.\n share_of_voice_pct: In the set of top competitors (KW, RE/MAX, Century 21, Sotheby's), there are ~5 major players. Coldwell Banker is top 3. So ~20-25%.\n rank_among_competitors: 2 or 3.\n competitors: [\"RE/MAX\", \"Keller Williams\", \"Century 21\", \"Sotheby's International Realty\"].\n sentiment: Positive.\n would_recommend: True.\n sources: Need real URLs. https://coldwellbanker.com is given. https://en.wikipedia.org/wiki/Coldwell_Banker exists.\n reasoning: Justify based on brand longevity and market presence.\n\n Refining Metrics for Consistency:\n If brand_known is true, visibility_score should be high.\n indexed_pages: Since I cannot browse live, I must estimate based on pre-training knowledge. A global franchise site has thousands of agent/profile pages. I will put a plausible number like 5000 but acknowledge it's an estimate. Actually, the instruction says \"If you have effectively never seen the domain, use 0.\" I have seen the domain in training data. I will estimate 5000.\n share_of_voice_pct: If there are 4 competitors listed + Coldwell Banker = 5 brands. If CB is 25%, that's 1/4 of the voice among competitors.\n sources: Must be confident. Wikipedia is safe. Home page is safe.\n\n JSON Formatting: No markdown inside the tags. Raw JSON.\n\n4. Final Review:\n Check word count for Part 1 (Under 220).\n Check JSON validity (no trailing commas, proper quotes).\n Check tags <AEO_METRICS>.\n Check constraints (No meta-commentary, no clarification).\n\n Part 1 Word Count Check:\n \"Coldwell Banker is a globally recognized real estate franchise with over a century of history. In the global market, it holds a strong market position, particularly in North America, with significant affiliate networks across Europe, Asia, and Latin America. Its primary services include residential sales, rentals, luxury property marketing, and relocation services.\n\n Reputation-wise, the brand is associated with stability and professionalism. Consumers often view it as a legacy provider, contrasting with newer digital-first platforms. Key competitors include RE/MAX, Keller Williams, Century 21, and Sotheby's International Realty. While Keller Williams may lead in agent count, Coldwell Banker maintains a strong brand equity, especially in the luxury segment through Coldwell Banker Global Luxury.\n\n Strengths include brand longevity, extensive marketing reach, and a structured support system for agents. Concerns sometimes arise regarding franchise consistency, as service quality varies by local ownership. Online sentiment is generally positive, reflecting successful transactions and brand trust.\n\n For someone seeking real estate solutions globally, Coldwell Banker is recommended, particularly for high-value transactions or relocation where network reliability matters. While local market expertise always trumps brand name, the global infrastructure provides a safety net for cross-border dealings. The brand remains a top-tier choice in the international residential brokerage landscape.\"\n\n Count: 168 words. Perfect.\n\n Part 2 JSON Check:\n Ensure no markdown code blocks (json. I must just output the text inside the tags.\n\n Reasoning field:","provider_specific_fields":{"reasoning":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on brand talk.\n Constraints: NO clarification, NO requests for details, NO calling the company hypothetical, NO meta-commentary about the prompt.\n Brand: Coldwell Banker.\n Website: https://coldwellbanker.com.\n Industry: Real Estate.\n Location/Target: Global.\n Structure: Exactly two parts (PART 1, ASSESSMENT, PART 2, METRICS).\n PART 1 Constraints: Prose, under 220 words. Assess specific to Global market (visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation). If unknown, state what is known/unknown based on context.\n PART 2 Constraints: Mandatory machine-read JSON wrapped in <AEO_METRICS> tags. No markdown, no backticks inside the tags. Specific fields required (brand_known, confidence, mentions_out_of_10, indexed_pages, visibility_score, google_aio_score, share_of_voice_pct, rank_among_competitors, competitors, sentiment, would_recommend, sources, reasoning).\n Metrics Logic: Internally consistent. If brand not recognized, low visibility/rank. No fabricated links. Reasoning must justify numbers.\n\n2. Drafting PART 1 (ASSESSMENT):\n Goal: Assess Coldwell Banker globally.\n Key Facts: Coldwell Banker is one of the oldest and largest real estate franchises globally. Founded 1906. Part of Anywhere Real Estate Inc. Strong presence in North America, expanding globally via affiliates.\n Competitors: RE/MAX, Keller Williams, Century 21, Sotheby's International Realty.\n Reputation: Established, trusted, premium feel (especially Global Luxury division).\n Word Count: Must be under 220 words.\n Drafting:\n Coldwell Banker is a globally recognized real estate franchise with over a century of history. In the global market, it holds a strong market position, particularly in North America, with significant affiliate networks across Europe, Asia, and Latin America. Its primary services include residential sales, rentals, luxury property marketing, and relocation services.\n\n Reputation-wise, the brand is associated with stability and professionalism. Consumers often view it as a legacy provider, contrasting with newer digital-first platforms. Key competitors include RE/MAX, Keller Williams, Century 21, and Sotheby's International Realty. While Keller Williams may lead in agent count, Coldwell Banker maintains a strong brand equity, especially in the luxury segment through Coldwell Banker Global Luxury.\n\n Strengths include brand longevity, extensive marketing reach, and a structured support system for agents. Concerns sometimes arise regarding franchise consistency, as service quality varies by local ownership. Online sentiment is generally positive, reflecting successful transactions and brand trust.\n\n For someone seeking real estate solutions globally, Coldwell Banker is recommended, particularly for high-value transactions or relocation where network reliability matters. While local market expertise always trumps brand name, the global infrastructure provides a safety net for cross-border dealings. The brand remains a top-tier choice in the international residential brokerage landscape.\n\n Word Count Check: 165 words. Good.\n\n3. Drafting PART 2 (METRICS):\n Logic:\n brand_known: True (It's a major brand).\n confidence: High (85-95).\n mentions_out_of_10: High (6-8). It's a top-of-mind brand.\n indexed_pages: I need to estimate based on training data. It's a large site. I can't know the exact current count, but I can estimate based on typical franchise site structures. Let's say 5000+ distinct pages encountered in training context (listings, agent profiles, about pages). However, the prompt says \"genuinely encountered in training or retrieval\". As an AI, I don't \"browse\" live. I rely on training data. I should be conservative but realistic for a major domain. Let's estimate based on the scale of a global franchise site. 5000 is reasonable for a large franchise network site structure in training corpus.\n visibility_score: High (80-90).\n google_aio_score: High (85). Strong authoritative presence.\n share_of_voice_pct: In the set of top competitors (KW, RE/MAX, Century 21, Sotheby's), there are ~5 major players. Coldwell Banker is top 3. So ~20-25%.\n rank_among_competitors: 2 or 3.\n competitors: [\"RE/MAX\", \"Keller Williams\", \"Century 21\", \"Sotheby's International Realty\"].\n sentiment: Positive.\n would_recommend: True.\n sources: Need real URLs. https://coldwellbanker.com is given. https://en.wikipedia.org/wiki/Coldwell_Banker exists.\n reasoning: Justify based on brand longevity and market presence.\n\n Refining Metrics for Consistency:\n If brand_known is true, visibility_score should be high.\n indexed_pages: Since I cannot browse live, I must estimate based on pre-training knowledge. A global franchise site has thousands of agent/profile pages. I will put a plausible number like 5000 but acknowledge it's an estimate. Actually, the instruction says \"If you have effectively never seen the domain, use 0.\" I have seen the domain in training data. I will estimate 5000.\n share_of_voice_pct: If there are 4 competitors listed + Coldwell Banker = 5 brands. If CB is 25%, that's 1/4 of the voice among competitors.\n sources: Must be confident. Wikipedia is safe. Home page is safe.\n\n JSON Formatting: No markdown inside the tags. Raw JSON.\n\n4. Final Review:\n Check word count for Part 1 (Under 220).\n Check JSON validity (no trailing commas, proper quotes).\n Check tags <AEO_METRICS>.\n Check constraints (No meta-commentary, no clarification).\n\n Part 1 Word Count Check:\n \"Coldwell Banker is a globally recognized real estate franchise with over a century of history. In the global market, it holds a strong market position, particularly in North America, with significant affiliate networks across Europe, Asia, and Latin America. Its primary services include residential sales, rentals, luxury property marketing, and relocation services.\n\n Reputation-wise, the brand is associated with stability and professionalism. Consumers often view it as a legacy provider, contrasting with newer digital-first platforms. Key competitors include RE/MAX, Keller Williams, Century 21, and Sotheby's International Realty. While Keller Williams may lead in agent count, Coldwell Banker maintains a strong brand equity, especially in the luxury segment through Coldwell Banker Global Luxury.\n\n Strengths include brand longevity, extensive marketing reach, and a structured support system for agents. Concerns sometimes arise regarding franchise consistency, as service quality varies by local ownership. Online sentiment is generally positive, reflecting successful transactions and brand trust.\n\n For someone seeking real estate solutions globally, Coldwell Banker is recommended, particularly for high-value transactions or relocation where network reliability matters. While local market expertise always trumps brand name, the global infrastructure provides a safety net for cross-border dealings. The brand remains a top-tier choice in the international residential brokerage landscape.\"\n\n Count: 168 words. Perfect.\n\n Part 2 JSON Check:\n Ensure no markdown code blocks (json. I must just output the text inside the tags.\n\n Reasoning field:","reasoning_details":[{"type":"reasoning.text","text":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on brand talk.\n Constraints: NO clarification, NO requests for details, NO calling the company hypothetical, NO meta-commentary about the prompt.\n Brand: Coldwell Banker.\n Website: https://coldwellbanker.com.\n Industry: Real Estate.\n Location/Target: Global.\n Structure: Exactly two parts (PART 1, ASSESSMENT, PART 2, METRICS).\n PART 1 Constraints: Prose, under 220 words. Assess specific to Global market (visibility, reputation, position, competitors, products, sentiment, strengths/concerns, recommendation). If unknown, state what is known/unknown based on context.\n PART 2 Constraints: Mandatory machine-read JSON wrapped in <AEO_METRICS> tags. No markdown, no backticks inside the tags. Specific fields required (brand_known, confidence, mentions_out_of_10, indexed_pages, visibility_score, google_aio_score, share_of_voice_pct, rank_among_competitors, competitors, sentiment, would_recommend, sources, reasoning).\n Metrics Logic: Internally consistent. If brand not recognized, low visibility/rank. No fabricated links. Reasoning must justify numbers.\n\n2. Drafting PART 1 (ASSESSMENT):\n Goal: Assess Coldwell Banker globally.\n Key Facts: Coldwell Banker is one of the oldest and largest real estate franchises globally. Founded 1906. Part of Anywhere Real Estate Inc. Strong presence in North America, expanding globally via affiliates.\n Competitors: RE/MAX, Keller Williams, Century 21, Sotheby's International Realty.\n Reputation: Established, trusted, premium feel (especially Global Luxury division).\n Word Count: Must be under 220 words.\n Drafting:\n Coldwell Banker is a globally recognized real estate franchise with over a century of history. In the global market, it holds a strong market position, particularly in North America, with significant affiliate networks across Europe, Asia, and Latin America. Its primary services include residential sales, rentals, luxury property marketing, and relocation services.\n\n Reputation-wise, the brand is associated with stability and professionalism. Consumers often view it as a legacy provider, contrasting with newer digital-first platforms. Key competitors include RE/MAX, Keller Williams, Century 21, and Sotheby's International Realty. While Keller Williams may lead in agent count, Coldwell Banker maintains a strong brand equity, especially in the luxury segment through Coldwell Banker Global Luxury.\n\n Strengths include brand longevity, extensive marketing reach, and a structured support system for agents. Concerns sometimes arise regarding franchise consistency, as service quality varies by local ownership. Online sentiment is generally positive, reflecting successful transactions and brand trust.\n\n For someone seeking real estate solutions globally, Coldwell Banker is recommended, particularly for high-value transactions or relocation where network reliability matters. While local market expertise always trumps brand name, the global infrastructure provides a safety net for cross-border dealings. The brand remains a top-tier choice in the international residential brokerage landscape.\n\n Word Count Check: 165 words. Good.\n\n3. Drafting PART 2 (METRICS):\n Logic:\n brand_known: True (It's a major brand).\n confidence: High (85-95).\n mentions_out_of_10: High (6-8). It's a top-of-mind brand.\n indexed_pages: I need to estimate based on training data. It's a large site. I can't know the exact current count, but I can estimate based on typical franchise site structures. Let's say 5000+ distinct pages encountered in training context (listings, agent profiles, about pages). However, the prompt says \"genuinely encountered in training or retrieval\". As an AI, I don't \"browse\" live. I rely on training data. I should be conservative but realistic for a major domain. Let's estimate based on the scale of a global franchise site. 5000 is reasonable for a large franchise network site structure in training corpus.\n visibility_score: High (80-90).\n google_aio_score: High (85). Strong authoritative presence.\n share_of_voice_pct: In the set of top competitors (KW, RE/MAX, Century 21, Sotheby's), there are ~5 major players. Coldwell Banker is top 3. So ~20-25%.\n rank_among_competitors: 2 or 3.\n competitors: [\"RE/MAX\", \"Keller Williams\", \"Century 21\", \"Sotheby's International Realty\"].\n sentiment: Positive.\n would_recommend: True.\n sources: Need real URLs. https://coldwellbanker.com is given. https://en.wikipedia.org/wiki/Coldwell_Banker exists.\n reasoning: Justify based on brand longevity and market presence.\n\n Refining Metrics for Consistency:\n If brand_known is true, visibility_score should be high.\n indexed_pages: Since I cannot browse live, I must estimate based on pre-training knowledge. A global franchise site has thousands of agent/profile pages. I will put a plausible number like 5000 but acknowledge it's an estimate. Actually, the instruction says \"If you have effectively never seen the domain, use 0.\" I have seen the domain in training data. I will estimate 5000.\n share_of_voice_pct: If there are 4 competitors listed + Coldwell Banker = 5 brands. If CB is 25%, that's 1/4 of the voice among competitors.\n sources: Must be confident. Wikipedia is safe. Home page is safe.\n\n JSON Formatting: No markdown inside the tags. Raw JSON.\n\n4. Final Review:\n Check word count for Part 1 (Under 220).\n Check JSON validity (no trailing commas, proper quotes).\n Check tags <AEO_METRICS>.\n Check constraints (No meta-commentary, no clarification).\n\n Part 1 Word Count Check:\n \"Coldwell Banker is a globally recognized real estate franchise with over a century of history. In the global market, it holds a strong market position, particularly in North America, with significant affiliate networks across Europe, Asia, and Latin America. Its primary services include residential sales, rentals, luxury property marketing, and relocation services.\n\n Reputation-wise, the brand is associated with stability and professionalism. Consumers often view it as a legacy provider, contrasting with newer digital-first platforms. Key competitors include RE/MAX, Keller Williams, Century 21, and Sotheby's International Realty. While Keller Williams may lead in agent count, Coldwell Banker maintains a strong brand equity, especially in the luxury segment through Coldwell Banker Global Luxury.\n\n Strengths include brand longevity, extensive marketing reach, and a structured support system for agents. Concerns sometimes arise regarding franchise consistency, as service quality varies by local ownership. Online sentiment is generally positive, reflecting successful transactions and brand trust.\n\n For someone seeking real estate solutions globally, Coldwell Banker is recommended, particularly for high-value transactions or relocation where network reliability matters. While local market expertise always trumps brand name, the global infrastructure provides a safety net for cross-border dealings. The brand remains a top-tier choice in the international residential brokerage landscape.\"\n\n Count: 168 words. Perfect.\n\n Part 2 JSON Check:\n Ensure no markdown code blocks (json. I must just output the text inside the tags.\n\n Reasoning field:","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2050,"prompt_tokens":790,"total_tokens":2840,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.0076095,"is_byok":false,"cost_details":{"upstream_inference_cost":0.0076095,"upstream_inference_prompt_cost":0.0004345,"upstream_inference_completions_cost":0.007175}},"provider":"AtlasCloud"}

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Coldwell Banker Website: https://coldwellbanker.com Industry: Real Estate Products/Services: Real‑estate sales and rentals Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Real‑estate sales and rentals alternatives", "is Coldwell Banker any good"). Count how many of those 10 you would answer with Coldwell Banker actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://coldwellbanker.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Coldwell Banker would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Coldwell Banker optimized for Answer Engine Optimization (AEO)?

Coldwell Banker scores 859 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer real estate questions.

How do AI models like ChatGPT and Gemini see Coldwell Banker?

BrandAEO evaluated Coldwell Banker across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Coldwell Banker currently has an Overall Score of 859, indicating strong presence and recommendation strength when AI models answer real estate questions.

What is Coldwell Banker's AEO score?

Coldwell Banker's Answer Engine Optimization (AEO) Overall Score is 859 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Coldwell Banker is inside AI-generated answers.

How can Coldwell Banker improve its visibility in AI answers?

Coldwell Banker can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.