C

How AI Sees CBRE — AI Visibility Report for Real Estate

cbre.com · Global · Real Estate

Strong
Overall Score
1295
Star Rating
5 / 5
Rank
#55of 312
Engines
5analyzed
Analyzed
Quick Answer

Is CBRE optimized for AEO?

Yes, CBRE is strongly optimized for Answer Engine Optimization. Its extensive official website, deep research library, and frequent mentions in industry rankings and news make it highly visible to AI answer engines. CBRE consistently appears as the top recommendation for global commercial real estate services, with strong qualitative AI visibility standing.

Overall AI Visibility Score
1295
5 / 5
Excellent

How AI Answer Engines Rate CBRE

Ranked #55 of 312 brands analyzed

CBRE's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

892from 10 dimensions (max 1,000)+403evidence (max 500)=1295
  • Mentioned in buyer-intent answers85/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)89/100
  • Share of voice vs competitors29/100
  • Sentiment100/100

Evidence = numbers the 4/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
92/100
Brand Recognition
Strong
95/100
Brand Sentiment
Strong
88/100
Citation Authority
Strong
84/100
Competitive Positioning
Strong
96/100
Market Score
Strong
94/100
Presence Quality
Strong
89/100
Recommendation Rate
Strong
95/100
Share of Voice
Fair
68/100
Topical Coverage
Strong
91/100

AEO Score Over Time

1
CBRE AEO Trend

Track how CBRE's AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Sep 15

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About CBRE

What CBRE does

CBRE Group, Inc. is the world's largest commercial real estate services firm, headquartered in Dallas, Texas. It serves occupiers, investors, and owners with integrated solutions across property types and geographies, operating in over 100 countries.

Products and services

CBRE offers a full spectrum of services including leasing and sales brokerage, capital markets, property management, facilities management, project management, valuation, and investment management. Its Global Workplace Solutions segment handles large corporate portfolios, while CBRE Investment Management provides real estate investment strategies.

What sets it apart

CBRE's scale is its primary differentiator: roughly 130,000 employees and a global network enable cross-border execution that few rivals can match. It invests heavily in data, research, and technology, producing market-leading insights and digital tools. The firm is a Fortune 500 company and has been named one of the World's Most Ethical Companies multiple times.

Market and reach

CBRE operates in over 100 countries with 400-plus offices, serving institutional investors, multinational corporations, and government entities. It consistently ranks first in industry revenue, ahead of JLL, Cushman & Wakefield, Colliers, and Savills. The company is publicly traded on the NYSE under the ticker CBRE.

CBRE vs Competitors

5

JLL is the second-largest commercial real estate services firm, competing directly across all major service lines.

CCushman & Wakefield
Analyze

A global leader in leasing, capital markets, and property management, often compared with CBRE in size and scope.

CColliers
Analyze

Colliers offers similar brokerage, management, and investment services, with a strong presence in the Americas and EMEA.

Savills is a major global player, particularly strong in the UK and Asia-Pacific, competing for occupier and investor mandates.

KKnight Frank

Knight Frank competes in high-end residential and commercial brokerage, especially in global gateway cities.

How CBRE Can Improve

5

Refresh AI‑Ready Knowledge Base

High

Audit and update CBRE’s publicly indexed pages (research reports, service pages, press releases) to ensure AI models encounter the latest, most detailed content.

New

Develop AI‑Friendly FAQ Hub

High

Structure a FAQ section with concise answers to top buyer‑intent queries, improving answer accuracy and presence quality for AI retrieval.

New

Enhance Local Service Visibility

Medium

Create region‑specific landing pages and case studies to improve AI’s ability to cite consistent quality across all markets.

New

Publish Conflict‑of‑Interest Transparency Docs

Medium

Add clear, searchable statements about tenant‑representation policies to mitigate perceived bias and improve sentiment scores.

New

Expand Third‑Party Citations

Low

Secure more coverage in high‑authority industry publications (e.g., JLL‑CBRE comparative studies, Forbes, Bloomberg) to boost citation authority.

New

Sources & References

5

Credible sources supporting the profile and factual claims about CBRE.

What AI Engines Said About CBRE

5

5 of 5 AI engines returned an answer about CBRE on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about CBRE

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 85, "mentions_out_of_10": 8, "indexed_pages": 150, "visibility_score": 75, "google_aio_score": 80, "share_of_voice_pct": 25, "rank_among_competitors": 1, "competitors": ["JLL", "Cushman & Wakefield", "Knight Frank", "Savills", "Colliers"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "CBRE is the largest commercial real estate services firm globally by revenue", "url": "https://cbre.com/about-us"}, {"claim": "CBRE ranks first in the industry on Forbes' Global 2000 list for real estate services", "url": "https://en.wikipedia.org/wiki/CBRE_Group"}, {"claim": "CBRE provides integrated services across leasing, property management, and investment", "url": "https://cbre.com/services"} ], "reasoning": "CBRE is the global market leader in commercial real estate services, with the deepest presence and strongest brand recognition across all major markets; its scale and service breadth give it top rank and a 25% share of voice when compared directly against JLL, Cushman, Savills, Knight Frank, and Colliers." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: CBRE Website: https://cbre.com Industry: Real Estate Products/Services: Commercial real‑estate services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Commercial real‑estate services alternatives", "is CBRE any good"). Count how many of those 10 you would answer with CBRE actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://cbre.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots CBRE would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about CBRE

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

CBRE Group is the world's largest commercial real-estate services firm by revenue, and its footprint in the Global market is substantial. It consistently tops industry rankings (e.g., Commercial Property Executive, PERE, Euromoney) for investment sales, valuation, property management, and occupier services across the Americas, EMEA, and APAC. Main competitors are JLL (Jones Lang LaSalle), Cushman & Wakefield, Colliers, Savills, and Knight Frank, with CBRE generally holding the #1 position in league tables for investment sales and capital markets globally.

Service lines span transaction management, advisory, capital markets, valuation, facilities management, property management, and the growing "investor" and "occupier" outsourcing platforms (CBRE Global Workplace Solutions, Global Investment Management). Reputation among institutional clients is strong, large corporates, REITs, sovereign wealth funds, and pension funds routinely engage CBRE for cross-border mandates. Smaller and mid-market clients sometimes perceive CBRE as premium-priced or bureaucratic; service quality varies by local team, which is common across the sector.

Notable strengths: scale, research output (CBRE's Outlook reports), technology investment, and integrated cross-border capability. Concerns: leverage from acquisitions, occasional client complaints about execution. Overall, CBRE is a safe, credible choice for Global clients needing full-service CRE support.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: CBRE Website: https://cbre.com Industry: Real Estate Products/Services: Commercial real‑estate services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Commercial real‑estate services alternatives", "is CBRE any good"). Count how many of those 10 you would answer with CBRE actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://cbre.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots CBRE would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about CBRE

Model ollama/glm-5.3-flash · analyzed

Response

Let me work through this carefully.

The task: assess CBRE (CBRE Group) in the Global market for commercial real estate services. I know CBRE very well, it's the world's largest commercial real estate services firm by revenue. Headquartered in Dallas, Texas. It's consistently ranked #1 on the Liautsaud/EU real estate rankings... Actually, let me recall facts:

CBRE Group, Inc., world's largest commercial real estate services and investment firm (based on 2021 revenue, ~$27.8B in 2022, ~$31.9B in 2023, ~$35.8B in 2024). Fortune 500 company (around #120s-150s in Fortune 500). Operations in over 100 countries, 400+ offices, ~130,000 employees (including Turner & Townsend combined ~140k). Founded 1906 in San Francisco (as Coldwell Banker roots; CB Commercial; merger with Richard Ellis International in 1998 → CB Richard Ellis; renamed CBRE in 2010). Segments: Advisory Services (leasing, sales, mortgage origination & servicing, property management, valuation), Global Workplace Solutions (GWS, facilities management, project management), Real Estate Investments (investment management, CBRE Global Investors/now CBRE Investment Management; development, Trammell Crow Company). Competitors: JLL (Jones Lang LaSalle), Cushman & Wakefield, Colliers International, Savills, Knight Frank, Newmark, Avison Young, Marcus & Millichap (investment sales focus), Berkshire Hathaway HomeServices Commercial... Main global top-tier: CBRE, JLL, Cushman & Wakefield, Colliers, Savills, Newmark, Knight Frank. CBRE consistently #1 in revenue among CRE services firms; JLL #2. Reputation: strong; considered the market leader; sometimes criticized for size/bureaucracy, fee structures, tenant representation conflicts of interest; generally positive brand recognition. Awards: World's Most Ethical Companies (Ethisphere) multiple years, most admired companies (Fortune). Web presence: cbre.com is a large site with many pages, services, research (CBRE Econometric Advisors, research reports), market data, careers. Wikipedia page exists (CBRE Group). Extensive news coverage (WSJ, Bloomberg, etc.). So Google AI Overview readiness is high. Indexed pages: I've "genuinely encountered" many pages of cbre.com in training, research pages, service pages, press releases. I can estimate maybe a few hundred to thousands. The instruction says estimate how many distinct pages I've genuinely encountered. I'd say something like 200-500? It's a huge site. I'll estimate ~300. Must be defensible; I'll say approximately 250–500, pick a number like 300? The JSON wants a number. I'll use a conservative number like 150-300. Let me pick 250? Hmm, "Never invent precise-looking figures you cannot justify." The field demands a number or null. I'll give a round conservative estimate: 200. Reasoning can say "large corporate site with research/library pages frequently cited in training."

Buyer intent questions (10 realistic): 1. "Who is the best commercial real estate services firm globally?" 2. "CBRE vs JLL, which is better for leasing?" 3. "Top commercial real estate companies 2025" 4. "Is CBRE any good for property management?" 5. "Cushman & Wakefield alternatives" 6. "Best tenant representation firms" 7. "Largest CRE brokerage by revenue" 8. "Who can manage our global office portfolio / facilities management?" 9. "Best real estate investment management firms" 10. "Commercial real estate valuation services top firms"

How many would I name CBRE in? Almost all, as market leader it appears in best-of lists, comparisons, alternatives. I'd say 9 or 10. Let's say 9 (maybe in one niche like Marcus & Millichap investment sales question CBRE might not be first-named, but I'd still likely include it). I'll go 9.

Share of voice: competitors named: JLL, Cushman & Wakefield, Colliers, Savills, Newmark, Knight Frank (maybe Avison Young, Marcus & Millichap). If ~7 brands total slots per answer, CBRE ~ top rank. Share of voice, CBRE would occupy maybe 20-30% of brand-name slots. If across 10 answers, total brand mentions ~60-70 slots, CBRE gets ~9-10 mentions → ~14-18%. Hmm. Share of voice definition: "what share of the total brand-name slots CBRE would occupy." If in each answer I name ~6 competitors, that's 60 slots for 10 answers; CBRE named in 9 → 15%. But relative to other brands it's the highest single share. I'll say 18%. Rank: 1.

Visibility score: 0-100, very high, ~90. Google AIO score: own-site depth high, Wikipedia yes, news yes, industry rankings (Liautsaud... actually "Liautsaud" is wrong; it's the "Liautaud"? No, ranking is by "Liautsaud"? Let me not name it; there are rankings like Lipsey brand survey, CBRE has ranked #1 in Lipsey Top 25 Commercial Real Estate Brands multiple years). So AIO score ~90.

Confidence: high, 90-95. brand_known: true.

Sentiment: positive. Would recommend: true.

Sources, must be confident URLs exist: https://www.cbre.com/, main site (confident exists). https://en.wikipedia.org/wiki/CBRE_Group, confident exists. https://www.cbre.com/about, about page, likely exists; I'm fairly confident. Maybe use "https://www.cbre.com/about", reasonably confident. Safer: Wikipedia + main site + Fortune 500? https://fortune.com/company/cbre-group/, that pattern exists for Fortune companies; moderately confident. I'll limit to three: main site, Wikipedia, and maybe https://www.cbre.com/real-estate-services? Hmm. Keep to two-three safe ones.

Claims: main site backs service lines & global footprint; Wikipedia backs company history, size, Fortune 500 status.

Part 1 prose under 220 words. Cover: visibility/reputation globally, market position, competitors, services, sentiment, strengths/concerns, recommendation.

Draft Part 1 (~180 words):

CBRE is the clearest global market leader in commercial real estate services. Headquartered in Dallas and operating in over 100 countries with roughly 130,000 employees, it routinely tops industry revenue rankings ahead of JLL, Cushman & Wakefield, Colliers, Savills and Newmark. Its portfolio spans leasing and capital markets brokerage, property and facilities management through its Global Workplace Solutions segment, valuation, loan servicing, and investment management via CBRE Investment Management and development through Trammell Crow Company.

Reputation: widely recognized; strong corporate client relationships; named to Fortune 500 and frequently ranked the most valuable CRE brand (Lipsey). Sentiment among occupiers and investors is generally positive, praised for scale, research depth (market data), and integrated services. Concerns: perceptions of bureaucracy/premium fees, occasional conflicts in dual agency (tenant rep + landlord work), uneven service quality across markets.

Recommendation: yes, for global occupiers, investors, and enterprises seeking end-to-end services it's the default first call, though boutique alternatives may suit specialized or cost-sensitive needs.

Keep under 220 words. Fine.

Part 2 JSON:

{ "brand_known": true, "confidence": 93, "mentions_out_of_10": 9, "indexed_pages": 200, "visibility_score": 92, "google_aio_score": 90, "share_of_voice_pct": 18, "rank_among_competitors": 1, "competitors": ["JLL", "Cushman & Wakefield", "Colliers", "Savills", "Newmark", "Knight Frank", "Avison Young"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Global footprint, service lines and market positioning of CBRE", "url": "https://www.cbre.com/"}, {"claim": "Company history, scale, Fortune 500 status and business segments", "url": "https://en.wikipedia.org/wiki/CBRE_Group"} ], "reasoning": "CBRE is the world's largest commercial real estate services firm by revenue, widely covered in news, industry rankings and its own deep research library, so it would be named in 9 of 10 buyer queries and rank first among JLL, Cushman & Wakefield, Colliers, Savills, Newmark and Knight Frank; evidence includes its Fortune 500 listing, 100+ country operations and extensive third-party coverage supporting high AI Overview citability." }

Check internal consistency: brand known true, confidence 93, visibility 92, rank 1, consistent. Mentions 9/10 with share of voice 18%, if CBRE named in 9 answers and I name on average ~6-7 brands per answer (~60-65 slots), 9/65 ≈ 14-15%. 18% is close-ish; maybe say 15% to be consistent. Let me set share_of_voice_pct to 15. Reasoning mentions rank first. Fine.

indexed_pages: 200, I've encountered many service pages, research pages, press releases. Could be

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: CBRE Website: https://cbre.com Industry: Real Estate Products/Services: Commercial real‑estate services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Commercial real‑estate services alternatives", "is CBRE any good"). Count how many of those 10 you would answer with CBRE actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://cbre.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots CBRE would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about CBRE

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

CBRE is the world's largest commercial real estate services firm by revenue, operating in over 100 countries with approximately 115,000 employees. Its global visibility is exceptionally high, CBRE consistently ranks #1 in industry league tables and is a Fortune 500 company. The brand serves as a benchmark for facility management, investment sales, leasing, valuation, and corporate real estate advisory.

Main global competitors include JLL (Jones Lang LaSalle), Cushman & Wakefield, Colliers, Savills, and Knight Frank, with CBRE typically holding market leadership in transaction volume and geographic breadth. Its product portfolio spans tenant representation, capital markets, property management, and its growing CBRE Investment Management arm.

Market sentiment is generally positive among institutional clients who value CBRE's scale, data infrastructure, and cross-border execution capabilities. Concerns periodically surface regarding fee structures on smaller assignments and the consistency of service quality across its massive network. Industry forums and LinkedIn discussions often note CBRE's aggressive hiring from competitors and technology investments as strengths, while some criticize its bureaucratic weight compared to boutique firms.

For a global entity seeking integrated real estate solutions, particularly multinational corporations or institutional investors requiring coordinated service across multiple regions, CBRE's infrastructure justifies strong consideration. I would recommend it with the caveat that engagement terms and local team quality warrant verification, as scale does not guarantee fit for every mandate size.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: CBRE Website: https://cbre.com Industry: Real Estate Products/Services: Commercial real‑estate services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Commercial real‑estate services alternatives", "is CBRE any good"). Count how many of those 10 you would answer with CBRE actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://cbre.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots CBRE would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about CBRE

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT CBRE is a dominant leader in the global commercial real estate services market, maintaining high visibility and a premium reputation. As the world's largest commercial real estate services firm, it occupies a top-tier market position, competing primarily with JLL, Cushman & Wakefield, and Colliers. Its service suite is comprehensive, spanning advisor services, leasing, investment management, and facility management.

In the global market, CBRE is regarded as a gold standard for institutional-grade expertise and vast network reach. Clients typically praise its deep data insights and ability to execute complex cross-border transactions. However, some concerns exist regarding the high cost of its premium services and the potential for a less personalized experience for smaller clients compared to boutique firms.

Because of its unrivaled scale, specialized industry knowledge, and consistent presence in major financial hubs, I would highly recommend CBRE to any entity seeking sophisticated, scalable real estate solutions on a global scale.

PART 2, METRICS

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: CBRE Website: https://cbre.com Industry: Real Estate Products/Services: Commercial real‑estate services Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Real Estate solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Real Estate category (for example "best Real Estate provider", "Commercial real‑estate services alternatives", "is CBRE any good"). Count how many of those 10 you would answer with CBRE actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://cbre.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots CBRE would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is CBRE optimized for Answer Engine Optimization (AEO)?

Yes, CBRE is strongly optimized for Answer Engine Optimization. Its extensive official website, deep research library, and frequent mentions in industry rankings and news make it highly visible to AI answer engines. CBRE consistently appears as the top recommendation for global commercial real estate services, with strong qualitative AI visibility standing.

How do AI models like ChatGPT and Gemini see CBRE?

BrandAEO evaluated CBRE across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). CBRE currently has an Overall Score of 1295, indicating strong presence and recommendation strength when AI models answer real estate questions.

What is CBRE's AEO score?

CBRE's Answer Engine Optimization (AEO) Overall Score is 1295 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended CBRE is inside AI-generated answers.

How can CBRE improve its visibility in AI answers?

CBRE can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.