A

How AI Sees Atlassian — AI Visibility Report for SaaS / Software

atlassian.com · Global · SaaS / Software

Strong
Overall Score
1159
Star Rating
4 / 5
Rank
#162of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Atlassian optimized for AEO?

Atlassian scores 1159 on BrandAEO's independent open-scale AEO assessment (ranked #162 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to saas / software questions.

Overall AI Visibility Score
1159
4 / 5
Strong

How AI Answer Engines Rate Atlassian

Ranked #162 of 337 brands analyzed

Atlassian's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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Dimension Breakdown

10

How the Overall Score is built

785from 10 dimensions (max 1,000)+374evidence (max 500)=1159
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)89/100
  • Share of voice vs competitors30/100
  • Sentiment75/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
90/100
Brand Recognition
Strong
100/100
Brand Sentiment
Fair
70/100
Citation Authority
Fair
60/100
Competitive Positioning
Strong
95/100
Market Score
Strong
85/100
Presence Quality
Strong
80/100
Recommendation Rate
Strong
100/100
Share of Voice
Weak
30/100
Topical Coverage
Strong
75/100

AEO Score Over Time

4
Atlassian AEO Trend

Track how Atlassian's AI visibility score changes across scans. Each re-scan adds a point.

033867510131350Sep 14Sep 28Oct 12Oct 26

About Atlassian

Atlassian operates in saas / software (Global). This page summarizes how leading AI answer engines currently describe and recommend Atlassian, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1159, ranked #162 of 337).

Atlassian vs Competitors

Competitive positioning analysis is being prepared for Atlassian.

How Atlassian Can Improve

5

Expand AI Citation Base

High

Incorporate additional reputable sources (e.g., analyst reports, case studies) to boost citation authority and diversify evidence.

New

Validate Answer Accuracy Continuously

High

Implement periodic fact‑checking against up‑to‑date product roadmaps and market data to maintain high accuracy scores.

New

Enhance Share‑of‑Voice in AI Prompts

Medium

Create more nuanced prompt templates that surface Atlassian’s strengths across varied buyer intents, raising its share of voice.

New

Address Sentiment Gaps

Medium

Add balanced discussion of pricing and usability improvements to shift AI sentiment toward more positive tones.

New

Broaden Topical Coverage

Low

Include emerging topics such as AI‑assisted development, low‑code integrations, and sustainability reporting to widen coverage breadth.

New

What AI Engines Said About Atlassian

3

2 of 3 AI engines returned an answer about Atlassian on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

K

What Kimi said about Atlassian

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Atlassian commands strong global visibility in SaaS, particularly among software development and IT teams. Founded in Australia, it has grown into a dominant force in project management and developer tooling, with Jira, Confluence, Bitbucket, and Trello serving millions of users worldwide. Its reputation rests on deep functionality for agile workflows and extensive integrations, though users frequently cite complexity and pricing as friction points.

In the global market, Atlassian competes directly with Microsoft (Azure DevOps, GitHub), Monday.com, Asana, and ServiceNow. It holds particular strength in enterprise and mid-market technical teams where Jira became the de facto standard for issue tracking. However, newer entrants have eroded its position in simpler use cases, Trello was acquired partly to address this gap, yet competitors now match or exceed its ease-of-use proposition.

Market sentiment is mixed-to-positive: developers respect the ecosystem's power but commonly complain about Jira's steep learning curve and interface density. Pricing changes in recent years drew criticism for pushing smaller teams toward alternatives. Still, for organizations needing scalable dev-centric project management with robust compliance and data residency options, Atlassian remains a serious contender.

I would recommend Atlassian to global buyers with technical teams prioritizing integration depth over simplicity, while steering non-technical users or budget-constrained small teams toward leaner alternatives.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Atlassian Website: https://atlassian.com Industry: SaaS / Software Products/Services: Project management and dev tools Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "Project management and dev tools alternatives", "is Atlassian any good"). Count how many of those 10 you would answer with Atlassian actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://atlassian.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Atlassian would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about Atlassian

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT Atlassian is a dominant force in the global SaaS market, specifically within the project management and software development lifecycle (SDLC) domains. Its visibility is exceptionally high, positioned as the industry standard for agile development and IT service management. The core product suite, headlined by Jira, Confluence, and Trello, provides a comprehensive ecosystem for tracking tasks, documenting knowledge, and managing workflows.

Main competitors include Microsoft (Azure DevOps), Monday.com, ClickUp, and Asana. In the global market, Atlassian is praised for its scalability, deep feature sets, and robust integration capabilities. However, common criticisms center on the complexity of Jira's configuration and the steep learning curve for non-technical users.

Despite these concerns, the brand maintains a reputation for reliability and enterprise-grade security. I would highly recommend Atlassian to any global organization seeking professional-grade software tools, particularly those employing agile methodologies or managing complex technical projects. Its ability to unify diverse teams across different geographies makes it a top-tier choice for global operations.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Atlassian Website: https://atlassian.com Industry: SaaS / Software Products/Services: Project management and dev tools Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "Project management and dev tools alternatives", "is Atlassian any good"). Count how many of those 10 you would answer with Atlassian actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://atlassian.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Atlassian would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about Atlassian

No data

Model ollama/qwen3.5:397b · analyzed

Response

Qwen returned no answer for Atlassian on this run — the model was temporarily unavailable. It is excluded from the scored dimensions rather than counted as a negative signal.

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Atlassian Website: https://atlassian.com Industry: SaaS / Software Products/Services: Project management and dev tools Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "Project management and dev tools alternatives", "is Atlassian any good"). Count how many of those 10 you would answer with Atlassian actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://atlassian.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Atlassian would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Atlassian optimized for Answer Engine Optimization (AEO)?

Atlassian scores 1159 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer saas / software questions.

How do AI models like ChatGPT and Gemini see Atlassian?

BrandAEO evaluated Atlassian across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Atlassian currently has an Overall Score of 1159, indicating strong presence and recommendation strength when AI models answer saas / software questions.

What is Atlassian's AEO score?

Atlassian's Answer Engine Optimization (AEO) Overall Score is 1159 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Atlassian is inside AI-generated answers.

How can Atlassian improve its visibility in AI answers?

Atlassian can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.