A

How AI Sees AstraZeneca — AI Visibility Report for Healthcare

astrazeneca.com · Global · Healthcare

Strong
Overall Score
1215
Star Rating
4 / 5
Rank
#110of 337
Engines
3analyzed
Analyzed
Quick Answer

Is AstraZeneca optimized for AEO?

AstraZeneca scores 1215 on BrandAEO's independent open-scale AEO assessment (ranked #110 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to healthcare questions.

Overall AI Visibility Score
1215
4 / 5
Strong

How AI Answer Engines Rate AstraZeneca

Ranked #110 of 337 brands analyzed

AstraZeneca's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

838from 10 dimensions (max 1,000)+377evidence (max 500)=1215
  • Mentioned in buyer-intent answers65/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)93/100
  • Share of voice vs competitors19/100
  • Sentiment100/100

Evidence = numbers the 2/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
92/100
Brand Recognition
Strong
98/100
Brand Sentiment
Strong
88/100
Citation Authority
Fair
60/100
Competitive Positioning
Strong
85/100
Market Score
Strong
90/100
Presence Quality
Strong
75/100
Recommendation Rate
Strong
100/100
Share of Voice
Fair
70/100
Topical Coverage
Strong
80/100

AEO Score Over Time

4
AstraZeneca AEO Trend

Track how AstraZeneca's AI visibility score changes across scans. Each re-scan adds a point.

03136259381250Sep 14Sep 28Oct 12Oct 26

About AstraZeneca

AstraZeneca operates in healthcare (Global). This page summarizes how leading AI answer engines currently describe and recommend AstraZeneca, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1215, ranked #110 of 337).

AstraZeneca vs Competitors

Competitive positioning analysis is being prepared for AstraZeneca.

How AstraZeneca Can Improve

5

Expand Trusted Third‑Party Citations

High

Add references from reputable health journals, regulatory bodies, and industry analysts to strengthen citation authority.

New

Deepen Topical Coverage on Emerging Therapies

High

Generate detailed AI‑optimized content on new oncology and rare‑disease pipelines to further broaden topical coverage.

New

Increase AI Mention Rate

Medium

Create more AI‑friendly content (FAQs, case studies, data sheets) to boost mention rate across buyer‑intent prompts.

New

Broaden Share of Voice

Medium

Develop comparative marketing assets that position AstraZeneca alongside competitors to capture a larger slice of AI discourse.

New

Enhance Regional Pricing Transparency

Low

Publish clear, region‑specific pricing and access information to address the identified coverage gap.

New

What AI Engines Said About AstraZeneca

3

2 of 3 AI engines returned an answer about AstraZeneca on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

Q

What Qwen said about AstraZeneca

No data

Model ollama/qwen3.5:397b · analyzed

Response

Qwen returned no answer for AstraZeneca on this run — the model was temporarily unavailable. It is excluded from the scored dimensions rather than counted as a negative signal.

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: AstraZeneca Website: https://astrazeneca.com Industry: Healthcare Products/Services: Prescription medicines for major diseases Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Prescription medicines for major diseases alternatives", "is AstraZeneca any good"). Count how many of those 10 you would answer with AstraZeneca actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://astrazeneca.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots AstraZeneca would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about AstraZeneca

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

AstraZeneca is a highly visible, globally recognised pharmaceutical company headquartered in the UK (with major operations in Cambridge, UK, and links to Swedish roots) and operating in more than 100 countries. Its reputation globally is strong but nuanced: it is consistently cited among the world's largest pharmaceutical companies, with a pipeline spanning oncology, cardiovascular, renal and metabolism, respiratory and rare disease. Market position is top-tier by revenue, alongside Pfizer, Merck & Co, Johnson & Johnson, Roche, Novartis, Sanofi, GSK and AbbVie.

Products include well-known brands such as Tagrisso (osimertinib), Lynparza, Imfinzi, Farxiga (dapagliflozin, with Bristol Myers Squibb), Crestor, Nexium and the COVID-19 vaccine Vaxzevria, alongside newer oncology and rare-disease therapies.

Global sentiment is generally positive on scientific credibility, R&D scale and access programmes, but more cautious on drug pricing, high-profile litigation and safety-related controversies. Stakeholders such as governments, payers and patient groups scrutinise affordability and transparency closely.

For a Global healthcare seeker, I would recommend AstraZeneca as a benchmark of reliable, science-led medicines, while noting that access, cost and regulatory approval vary by country, and that competitor products may better suit specific needs.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: AstraZeneca Website: https://astrazeneca.com Industry: Healthcare Products/Services: Prescription medicines for major diseases Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Prescription medicines for major diseases alternatives", "is AstraZeneca any good"). Count how many of those 10 you would answer with AstraZeneca actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://astrazeneca.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots AstraZeneca would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about AstraZeneca

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT AstraZeneca is a dominant global pharmaceutical leader with high visibility and a strong market position. It specializes in prescription medicines for major diseases, particularly in oncology, cardiovascular, renal, metabolism, and respiratory areas. Its global reputation was significantly amplified by its role in developing a COVID-19 vaccine, though this brought both acclaim for accessibility and scrutiny regarding safety profiles.

The brand competes with other industry giants such as Pfizer, Roche, and Novartis. Market sentiment is generally positive regarding its innovation pipeline and commitment to emerging markets, though it faces typical pharmaceutical criticisms regarding pricing and patent protections. Its core strength lies in its robust R&D capabilities and extensive global distribution network.

For a patient or healthcare provider seeking advanced medical solutions for chronic or life-threatening diseases, AstraZeneca is highly recommended due to its scientific rigor and presence in a vast array of therapeutic areas. It is a primary pillar of the global healthcare infrastructure.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: AstraZeneca Website: https://astrazeneca.com Industry: Healthcare Products/Services: Prescription medicines for major diseases Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Healthcare solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Healthcare category (for example "best Healthcare provider", "Prescription medicines for major diseases alternatives", "is AstraZeneca any good"). Count how many of those 10 you would answer with AstraZeneca actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://astrazeneca.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots AstraZeneca would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is AstraZeneca optimized for Answer Engine Optimization (AEO)?

AstraZeneca scores 1215 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer healthcare questions.

How do AI models like ChatGPT and Gemini see AstraZeneca?

BrandAEO evaluated AstraZeneca across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). AstraZeneca currently has an Overall Score of 1215, indicating strong presence and recommendation strength when AI models answer healthcare questions.

What is AstraZeneca's AEO score?

AstraZeneca's Answer Engine Optimization (AEO) Overall Score is 1215 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended AstraZeneca is inside AI-generated answers.

How can AstraZeneca improve its visibility in AI answers?

AstraZeneca can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.