A

How AI Sees American Airlines — AI Visibility Report for Travel / Hospitality

aa.com · Global · Travel / Hospitality

Strong
Overall Score
930
Star Rating
3 / 5
Rank
#268of 337
Engines
3analyzed
Analyzed
Quick Answer

Is American Airlines optimized for AEO?

American Airlines scores 930 on BrandAEO's independent open-scale AEO assessment (ranked #268 of 337 brands analyzed) — a fair level of visibility and recommendation strength when AI answer engines respond to travel / hospitality questions.

Overall AI Visibility Score
930
3 / 5
Fair

How AI Answer Engines Rate American Airlines

Ranked #268 of 337 brands analyzed

American Airlines's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

AI Panel preview

AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

Upgrade to Pro to unlock AI Panel

Dimension Breakdown

10

How the Overall Score is built

608from 10 dimensions (max 1,000)+322evidence (max 500)=930
  • Mentioned in buyer-intent answers60/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)91/100
  • Share of voice vs competitors21/100
  • Sentiment50/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
81/100
Brand Recognition
Strong
96/100
Brand Sentiment
Weak
48/100
Citation Authority
Fair
54/100
Competitive Positioning
Fair
61/100
Market Score
Fair
64/100
Presence Quality
Fair
62/100
Recommendation Rate
Weak
44/100
Share of Voice
Weak
27/100
Topical Coverage
Fair
71/100

AEO Score Over Time

4
American Airlines AEO Trend

Track how American Airlines's AI visibility score changes across scans. Each re-scan adds a point.

03006009001200Sep 15Sep 29Oct 13Oct 27

About American Airlines

American Airlines operates in travel / hospitality (Global). This page summarizes how leading AI answer engines currently describe and recommend American Airlines, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 930, ranked #268 of 337).

American Airlines vs Competitors

Competitive positioning analysis is being prepared for American Airlines.

How American Airlines Can Improve

5

Upgrade Premium Cabin Product

High

Invest in new long‑haul aircraft interiors and service standards to close the gap with Emirates, Qatar, and Singapore Airlines.

New

Align AI Recommendation Signals

High

Standardize messaging across AI outputs to reflect a balanced recommendation stance, emphasizing strengths for US‑centric itineraries while acknowledging global alternatives.

New

Expand Authoritative Citations

Medium

Create and promote detailed, SEO‑optimized pages (e.g., fleet, sustainability, service standards) and secure third‑party reviews to improve citation authority.

New

Boost Global Premium Reputation

Medium

Partner with Oneworld and launch joint marketing campaigns highlighting premium amenities and award‑winning service to improve sentiment and share of voice.

New

Audit and Update Indexed Page Inventory

Low

Conduct a crawl of aa.com to accurately quantify indexed pages and ensure AI models have up‑to‑date site data for better presence quality.

New

What AI Engines Said About American Airlines

3

2 of 3 AI engines returned an answer about American Airlines on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about American Airlines

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793073905-TBqMQj3ythgCbIb09iIc","created":1793073905,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of American Airlines in the Global market, then a machine-readable metrics block. I need to follow the exact structure.\n\nPART 1, ASSESSMENT (prose, under 220 words)\nAssess the brand specifically in the Global market. American Airlines is a major US carrier, but globally it competes with Emirates, Qatar Airways, Singapore Airlines, Lufthansa, etc. Its global reputation is mixed, strong network in Americas, but international business class and service quality often seen as behind Middle East/Asian carriers. Need to weigh toward Global. Keep under 220 words.\n\nPART 2, METRICS\nRun the procedure:\na) Write 10 realistic buyer-intent questions in Travel/Hospitality, count how many would answer with American Airlines named.\n Questions: \"best airline for international flights\", \"is American Airlines any good\", \"cheap flights from US to Europe\", \"best frequent flyer program\", \"which airline has best business class\", \"AA vs United vs Delta\", \"how reliable is American Airlines\", \"best US airline for international travel\", \"American Airlines baggage policy\", \"reviews of American Airlines\".\n Mentions of American Airlines: definitely in \"is American Airlines any good\", \"AA vs United vs Delta\", \"how reliable is American Airlines\", \"best US airline for international travel\", \"American Airlines baggage policy\", \"reviews of American Airlines\", that's 6. Maybe \"cheap flights from US to Europe\" would not name AA specifically. So mentions_out_of_10 = 6.\n\nb) indexed_pages: I have seen aa.com pages in training, routes, news, booking pages, etc. But cannot give precise number. Could estimate thousands. But rule says never invent precise-looking figures. Could use null or estimate. \"indexed_pages\": null, since I cannot verify exact count, null is safer. But I could estimate \"likely 10,000+\". But the instruction says if I genuinely cannot estimate a field, use null. I can estimate order of magnitude, but precise-looking figures are bad. I'll use null to be safe, or maybe 50,000? Better null.\n\nActually the prompt: \"Estimate how many distinct pages of https://aa.com you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I have seen many pages: root, flight status, booking, baggage, newsroom, etc. But \"distinct pages\", I cannot count. Use null? The example says if you effectively never seen the domain, use 0. But I have seen it. I'd estimate thousands. But a number would be fabricated. I'll use null with reasoning that I've seen many pages but cannot confirm exact count. However, \"internally consistent\", if brand_known true and visibility high, indexed_pages can be null. That's okay.\n\nc) Competitors: United, Delta, Emirates, Qatar Airways, British Airways, Lufthansa, Singapore Airlines, Southwest (domestic). Global focus: Emirates, Qatar, British Airways, Lufthansa, Delta, United. Share of voice: in those 10 questions, AA named in 6. Total brand slots in answers: if I answer with AA in some, plus competitors. E.g., Q1 best airline for international flights, I'd name Emirates, Singapore, Qatar, maybe AA not in top. Q2 is AA any good, AA. Q3 cheap flights US-Europe, maybe no brand, but if names: AA, United, Delta. Q4 best frequent flyer program, maybe no specific, or mention AAdvantage. Q5 best business class, Singapore, Qatar, Emirates, not AA. Q6 AA vs United vs Delta, AA, United, Delta. Q7 how reliable is AA, AA. Q8 best US airline for international, AA, United, Delta. Q9 AA baggage policy, AA. Q10 reviews of AA, AA.\n Counts: AA appears in Q2, Q3, Q6, Q7, Q8, Q9, Q10 = 7? Let's check: Q3 \"cheap flights from US to Europe\", would I name AA? Possibly yes, as one of the US carriers. That gives 7. Total brand-name slots: Q1 (3 airlines: Emirates, Singapore, Qatar), Q2 (1: AA), Q3 (3: AA, United, Delta), Q4 (2: maybe AAdvantage, but brand slots could be a couple), Q5 (3: Singapore, Qatar, Emirates), Q6 (3: AA, United, Delta), Q7 (1: AA), Q8 (3: AA, United, Delta), Q9 (1: AA), Q10 (1: AA). Total slots = 3+1+3+2+3+3+1+3+1+1 = 21. AA slots = 7. Share = 33%. So share_of_voice_pct = 33. Rank: among competitors, AA first? In terms of share within this set, United and Delta get 3 each, Emirates 2, Singapore 2, Qatar 2, BA/Lufthansa 0. AA 7 → rank 1. But globally, Emirates has higher visibility. Hmm. The question: \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots American Airlines would occupy and its rank within that set.\" So rank among competitors within that set of named brands. AA = 7/21 = 33.3%, highest → rank 1. But is that internally consistent with \"brand_known true\" and visibility? I'd say yes, because the questions are biased toward US airline booking/research since AA is the subject. But the assessment says AA is not top globally. Hmm, share_of_voice depends on the question set. Since the questions include AA-specific queries, AA gets high share. That's consistent.\n\nd) Google AI Overview readiness: AA.com has deep own-site content, Wikipedia coverage, news, third-party reviews (Skytrax, TripAdvisor). Authoritative. Score maybe 80.\n\nvisibility_score: 70, globally known but not as highly regarded as Emirates/Singapore. Let's set 72.\n\nconfidence: 85.\n\nbrand_known: true.\n\nsentiment: \"neutral\", global perception is mixed; AA has moderate service quality, strong loyalty program, but on-time performance varies. Some positive, some negative. Neutral.\n\nwould_recommend: false? For Global seeking travel solutions, I would generally recommend others like Emirates/Singapore for international unless they're in US and need AA network. But the brand does offer global flights. Hmm. \"whether you would recommend it to someone in Global seeking Travel / Hospitality solutions\", given global context and better competitors, I'd say false for a general global recommendation; AA is fine for US-centric itineraries. But could be true? The assessment should be honest. I'll say \"would_recommend\": false, because for a global audience, other carriers offer better international product. But is that too harsh? The brand assessment should weigh Global market. AA's global reputation lags. I'll set false.\n\nsources: Need real URLs. aa.com exists, e.g., https://www.aa.com/booking/find-flights, I think that's a real booking page. https://www.aa.com/i18n/about-us/american-airlines-group.jsp, that exists I believe. Wikipedia: https://en.wikipedia.org/wiki/American_Airlines. But the instruction says only list URL if confident exact page exists. I'm confident about https://www.aa.com/ and https://en.wikipedia.org/wiki/American_Airlines. For specific pages like /i18n/travel-info/checked-bags.html, I think that exists. I'll include aa.com homepage, Wikipedia. Maybe also Skytrax: https://skytraxratings.com/airlines/american-airlines-rating, I'm not 100% sure of exact URL. Better to keep to two safe: aa.com home and Wikipedia.\n\nReasoning: one or two sentences justifying numbers.\n\nNow PART 1 under 220 words. Draft:\n\n\"American Airlines operates one of the largest global route networks, with hubs such as Dallas/Fort Worth, Charlotte, and Miami giving it deep coverage across the Americas and substantial transatlantic and transpacific service. Globally, though, it is not perceived as a premium leader: Middle Eastern and Asian carriers such as Emirates, Qatar Airways, and Singapore Airlines dominate reputationally in international business and first class, while Lufthansa and British Airways compete strongly on transatlantic routes. Within the US, American's main rivals are Delta and United, and those three are frequently compared on reliability, fleet quality, and loyalty programs. The AAdvantage program is highly regarded for mile-earning and redemption. Travelers in global markets often describe American's service as inconsistent, especially on long-haul, with dated cabins on parts of the fleet, though the new Flagship product on select routes is a clear improvement. Strengths are network breadth, frequent flyer utility, and improved on-time performance; concerns are ageing widebody aircraft on some routes, past operational meltdowns, and weaker international soft product. For a global traveler with flexible choice, carriers like Emirates, Qatar, or Singapore usually offer a superior long-haul experience; I would only recommend American for itineraries heavily centred on the US, Oneworld benefits, or its specific partnerships. For a general Global Travel/Hospitality recommendation, I would not place it above those competitors.\"\n\nWord count: let me count roughly. It's around 210. Good.\n\nNeed to make sure PART 1 has exactly two parts? The reply must have","provider_specific_fields":{"reasoning":"The user wants an assessment of American Airlines in the Global market, then a machine-readable metrics block. I need to follow the exact structure.\n\nPART 1, ASSESSMENT (prose, under 220 words)\nAssess the brand specifically in the Global market. American Airlines is a major US carrier, but globally it competes with Emirates, Qatar Airways, Singapore Airlines, Lufthansa, etc. Its global reputation is mixed, strong network in Americas, but international business class and service quality often seen as behind Middle East/Asian carriers. Need to weigh toward Global. Keep under 220 words.\n\nPART 2, METRICS\nRun the procedure:\na) Write 10 realistic buyer-intent questions in Travel/Hospitality, count how many would answer with American Airlines named.\n Questions: \"best airline for international flights\", \"is American Airlines any good\", \"cheap flights from US to Europe\", \"best frequent flyer program\", \"which airline has best business class\", \"AA vs United vs Delta\", \"how reliable is American Airlines\", \"best US airline for international travel\", \"American Airlines baggage policy\", \"reviews of American Airlines\".\n Mentions of American Airlines: definitely in \"is American Airlines any good\", \"AA vs United vs Delta\", \"how reliable is American Airlines\", \"best US airline for international travel\", \"American Airlines baggage policy\", \"reviews of American Airlines\", that's 6. Maybe \"cheap flights from US to Europe\" would not name AA specifically. So mentions_out_of_10 = 6.\n\nb) indexed_pages: I have seen aa.com pages in training, routes, news, booking pages, etc. But cannot give precise number. Could estimate thousands. But rule says never invent precise-looking figures. Could use null or estimate. \"indexed_pages\": null, since I cannot verify exact count, null is safer. But I could estimate \"likely 10,000+\". But the instruction says if I genuinely cannot estimate a field, use null. I can estimate order of magnitude, but precise-looking figures are bad. I'll use null to be safe, or maybe 50,000? Better null.\n\nActually the prompt: \"Estimate how many distinct pages of https://aa.com you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I have seen many pages: root, flight status, booking, baggage, newsroom, etc. But \"distinct pages\", I cannot count. Use null? The example says if you effectively never seen the domain, use 0. But I have seen it. I'd estimate thousands. But a number would be fabricated. I'll use null with reasoning that I've seen many pages but cannot confirm exact count. However, \"internally consistent\", if brand_known true and visibility high, indexed_pages can be null. That's okay.\n\nc) Competitors: United, Delta, Emirates, Qatar Airways, British Airways, Lufthansa, Singapore Airlines, Southwest (domestic). Global focus: Emirates, Qatar, British Airways, Lufthansa, Delta, United. Share of voice: in those 10 questions, AA named in 6. Total brand slots in answers: if I answer with AA in some, plus competitors. E.g., Q1 best airline for international flights, I'd name Emirates, Singapore, Qatar, maybe AA not in top. Q2 is AA any good, AA. Q3 cheap flights US-Europe, maybe no brand, but if names: AA, United, Delta. Q4 best frequent flyer program, maybe no specific, or mention AAdvantage. Q5 best business class, Singapore, Qatar, Emirates, not AA. Q6 AA vs United vs Delta, AA, United, Delta. Q7 how reliable is AA, AA. Q8 best US airline for international, AA, United, Delta. Q9 AA baggage policy, AA. Q10 reviews of AA, AA.\n Counts: AA appears in Q2, Q3, Q6, Q7, Q8, Q9, Q10 = 7? Let's check: Q3 \"cheap flights from US to Europe\", would I name AA? Possibly yes, as one of the US carriers. That gives 7. Total brand-name slots: Q1 (3 airlines: Emirates, Singapore, Qatar), Q2 (1: AA), Q3 (3: AA, United, Delta), Q4 (2: maybe AAdvantage, but brand slots could be a couple), Q5 (3: Singapore, Qatar, Emirates), Q6 (3: AA, United, Delta), Q7 (1: AA), Q8 (3: AA, United, Delta), Q9 (1: AA), Q10 (1: AA). Total slots = 3+1+3+2+3+3+1+3+1+1 = 21. AA slots = 7. Share = 33%. So share_of_voice_pct = 33. Rank: among competitors, AA first? In terms of share within this set, United and Delta get 3 each, Emirates 2, Singapore 2, Qatar 2, BA/Lufthansa 0. AA 7 → rank 1. But globally, Emirates has higher visibility. Hmm. The question: \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots American Airlines would occupy and its rank within that set.\" So rank among competitors within that set of named brands. AA = 7/21 = 33.3%, highest → rank 1. But is that internally consistent with \"brand_known true\" and visibility? I'd say yes, because the questions are biased toward US airline booking/research since AA is the subject. But the assessment says AA is not top globally. Hmm, share_of_voice depends on the question set. Since the questions include AA-specific queries, AA gets high share. That's consistent.\n\nd) Google AI Overview readiness: AA.com has deep own-site content, Wikipedia coverage, news, third-party reviews (Skytrax, TripAdvisor). Authoritative. Score maybe 80.\n\nvisibility_score: 70, globally known but not as highly regarded as Emirates/Singapore. Let's set 72.\n\nconfidence: 85.\n\nbrand_known: true.\n\nsentiment: \"neutral\", global perception is mixed; AA has moderate service quality, strong loyalty program, but on-time performance varies. Some positive, some negative. Neutral.\n\nwould_recommend: false? For Global seeking travel solutions, I would generally recommend others like Emirates/Singapore for international unless they're in US and need AA network. But the brand does offer global flights. Hmm. \"whether you would recommend it to someone in Global seeking Travel / Hospitality solutions\", given global context and better competitors, I'd say false for a general global recommendation; AA is fine for US-centric itineraries. But could be true? The assessment should be honest. I'll say \"would_recommend\": false, because for a global audience, other carriers offer better international product. But is that too harsh? The brand assessment should weigh Global market. AA's global reputation lags. I'll set false.\n\nsources: Need real URLs. aa.com exists, e.g., https://www.aa.com/booking/find-flights, I think that's a real booking page. https://www.aa.com/i18n/about-us/american-airlines-group.jsp, that exists I believe. Wikipedia: https://en.wikipedia.org/wiki/American_Airlines. But the instruction says only list URL if confident exact page exists. I'm confident about https://www.aa.com/ and https://en.wikipedia.org/wiki/American_Airlines. For specific pages like /i18n/travel-info/checked-bags.html, I think that exists. I'll include aa.com homepage, Wikipedia. Maybe also Skytrax: https://skytraxratings.com/airlines/american-airlines-rating, I'm not 100% sure of exact URL. Better to keep to two safe: aa.com home and Wikipedia.\n\nReasoning: one or two sentences justifying numbers.\n\nNow PART 1 under 220 words. Draft:\n\n\"American Airlines operates one of the largest global route networks, with hubs such as Dallas/Fort Worth, Charlotte, and Miami giving it deep coverage across the Americas and substantial transatlantic and transpacific service. Globally, though, it is not perceived as a premium leader: Middle Eastern and Asian carriers such as Emirates, Qatar Airways, and Singapore Airlines dominate reputationally in international business and first class, while Lufthansa and British Airways compete strongly on transatlantic routes. Within the US, American's main rivals are Delta and United, and those three are frequently compared on reliability, fleet quality, and loyalty programs. The AAdvantage program is highly regarded for mile-earning and redemption. Travelers in global markets often describe American's service as inconsistent, especially on long-haul, with dated cabins on parts of the fleet, though the new Flagship product on select routes is a clear improvement. Strengths are network breadth, frequent flyer utility, and improved on-time performance; concerns are ageing widebody aircraft on some routes, past operational meltdowns, and weaker international soft product. For a global traveler with flexible choice, carriers like Emirates, Qatar, or Singapore usually offer a superior long-haul experience; I would only recommend American for itineraries heavily centred on the US, Oneworld benefits, or its specific partnerships. For a general Global Travel/Hospitality recommendation, I would not place it above those competitors.\"\n\nWord count: let me count roughly. It's around 210. Good.\n\nNeed to make sure PART 1 has exactly two parts? The reply must have","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of American Airlines in the Global market, then a machine-readable metrics block. I need to follow the exact structure.\n\nPART 1, ASSESSMENT (prose, under 220 words)\nAssess the brand specifically in the Global market. American Airlines is a major US carrier, but globally it competes with Emirates, Qatar Airways, Singapore Airlines, Lufthansa, etc. Its global reputation is mixed, strong network in Americas, but international business class and service quality often seen as behind Middle East/Asian carriers. Need to weigh toward Global. Keep under 220 words.\n\nPART 2, METRICS\nRun the procedure:\na) Write 10 realistic buyer-intent questions in Travel/Hospitality, count how many would answer with American Airlines named.\n Questions: \"best airline for international flights\", \"is American Airlines any good\", \"cheap flights from US to Europe\", \"best frequent flyer program\", \"which airline has best business class\", \"AA vs United vs Delta\", \"how reliable is American Airlines\", \"best US airline for international travel\", \"American Airlines baggage policy\", \"reviews of American Airlines\".\n Mentions of American Airlines: definitely in \"is American Airlines any good\", \"AA vs United vs Delta\", \"how reliable is American Airlines\", \"best US airline for international travel\", \"American Airlines baggage policy\", \"reviews of American Airlines\", that's 6. Maybe \"cheap flights from US to Europe\" would not name AA specifically. So mentions_out_of_10 = 6.\n\nb) indexed_pages: I have seen aa.com pages in training, routes, news, booking pages, etc. But cannot give precise number. Could estimate thousands. But rule says never invent precise-looking figures. Could use null or estimate. \"indexed_pages\": null, since I cannot verify exact count, null is safer. But I could estimate \"likely 10,000+\". But the instruction says if I genuinely cannot estimate a field, use null. I can estimate order of magnitude, but precise-looking figures are bad. I'll use null to be safe, or maybe 50,000? Better null.\n\nActually the prompt: \"Estimate how many distinct pages of https://aa.com you have genuinely encountered in training or retrieval, that is indexed_pages. If you have effectively never seen the domain, use 0.\" I have seen many pages: root, flight status, booking, baggage, newsroom, etc. But \"distinct pages\", I cannot count. Use null? The example says if you effectively never seen the domain, use 0. But I have seen it. I'd estimate thousands. But a number would be fabricated. I'll use null with reasoning that I've seen many pages but cannot confirm exact count. However, \"internally consistent\", if brand_known true and visibility high, indexed_pages can be null. That's okay.\n\nc) Competitors: United, Delta, Emirates, Qatar Airways, British Airways, Lufthansa, Singapore Airlines, Southwest (domestic). Global focus: Emirates, Qatar, British Airways, Lufthansa, Delta, United. Share of voice: in those 10 questions, AA named in 6. Total brand slots in answers: if I answer with AA in some, plus competitors. E.g., Q1 best airline for international flights, I'd name Emirates, Singapore, Qatar, maybe AA not in top. Q2 is AA any good, AA. Q3 cheap flights US-Europe, maybe no brand, but if names: AA, United, Delta. Q4 best frequent flyer program, maybe no specific, or mention AAdvantage. Q5 best business class, Singapore, Qatar, Emirates, not AA. Q6 AA vs United vs Delta, AA, United, Delta. Q7 how reliable is AA, AA. Q8 best US airline for international, AA, United, Delta. Q9 AA baggage policy, AA. Q10 reviews of AA, AA.\n Counts: AA appears in Q2, Q3, Q6, Q7, Q8, Q9, Q10 = 7? Let's check: Q3 \"cheap flights from US to Europe\", would I name AA? Possibly yes, as one of the US carriers. That gives 7. Total brand-name slots: Q1 (3 airlines: Emirates, Singapore, Qatar), Q2 (1: AA), Q3 (3: AA, United, Delta), Q4 (2: maybe AAdvantage, but brand slots could be a couple), Q5 (3: Singapore, Qatar, Emirates), Q6 (3: AA, United, Delta), Q7 (1: AA), Q8 (3: AA, United, Delta), Q9 (1: AA), Q10 (1: AA). Total slots = 3+1+3+2+3+3+1+3+1+1 = 21. AA slots = 7. Share = 33%. So share_of_voice_pct = 33. Rank: among competitors, AA first? In terms of share within this set, United and Delta get 3 each, Emirates 2, Singapore 2, Qatar 2, BA/Lufthansa 0. AA 7 → rank 1. But globally, Emirates has higher visibility. Hmm. The question: \"list the real competitors you would name in those answers, then work out what share of the total brand-name slots American Airlines would occupy and its rank within that set.\" So rank among competitors within that set of named brands. AA = 7/21 = 33.3%, highest → rank 1. But is that internally consistent with \"brand_known true\" and visibility? I'd say yes, because the questions are biased toward US airline booking/research since AA is the subject. But the assessment says AA is not top globally. Hmm, share_of_voice depends on the question set. Since the questions include AA-specific queries, AA gets high share. That's consistent.\n\nd) Google AI Overview readiness: AA.com has deep own-site content, Wikipedia coverage, news, third-party reviews (Skytrax, TripAdvisor). Authoritative. Score maybe 80.\n\nvisibility_score: 70, globally known but not as highly regarded as Emirates/Singapore. Let's set 72.\n\nconfidence: 85.\n\nbrand_known: true.\n\nsentiment: \"neutral\", global perception is mixed; AA has moderate service quality, strong loyalty program, but on-time performance varies. Some positive, some negative. Neutral.\n\nwould_recommend: false? For Global seeking travel solutions, I would generally recommend others like Emirates/Singapore for international unless they're in US and need AA network. But the brand does offer global flights. Hmm. \"whether you would recommend it to someone in Global seeking Travel / Hospitality solutions\", given global context and better competitors, I'd say false for a general global recommendation; AA is fine for US-centric itineraries. But could be true? The assessment should be honest. I'll say \"would_recommend\": false, because for a global audience, other carriers offer better international product. But is that too harsh? The brand assessment should weigh Global market. AA's global reputation lags. I'll set false.\n\nsources: Need real URLs. aa.com exists, e.g., https://www.aa.com/booking/find-flights, I think that's a real booking page. https://www.aa.com/i18n/about-us/american-airlines-group.jsp, that exists I believe. Wikipedia: https://en.wikipedia.org/wiki/American_Airlines. But the instruction says only list URL if confident exact page exists. I'm confident about https://www.aa.com/ and https://en.wikipedia.org/wiki/American_Airlines. For specific pages like /i18n/travel-info/checked-bags.html, I think that exists. I'll include aa.com homepage, Wikipedia. Maybe also Skytrax: https://skytraxratings.com/airlines/american-airlines-rating, I'm not 100% sure of exact URL. Better to keep to two safe: aa.com home and Wikipedia.\n\nReasoning: one or two sentences justifying numbers.\n\nNow PART 1 under 220 words. Draft:\n\n\"American Airlines operates one of the largest global route networks, with hubs such as Dallas/Fort Worth, Charlotte, and Miami giving it deep coverage across the Americas and substantial transatlantic and transpacific service. Globally, though, it is not perceived as a premium leader: Middle Eastern and Asian carriers such as Emirates, Qatar Airways, and Singapore Airlines dominate reputationally in international business and first class, while Lufthansa and British Airways compete strongly on transatlantic routes. Within the US, American's main rivals are Delta and United, and those three are frequently compared on reliability, fleet quality, and loyalty programs. The AAdvantage program is highly regarded for mile-earning and redemption. Travelers in global markets often describe American's service as inconsistent, especially on long-haul, with dated cabins on parts of the fleet, though the new Flagship product on select routes is a clear improvement. Strengths are network breadth, frequent flyer utility, and improved on-time performance; concerns are ageing widebody aircraft on some routes, past operational meltdowns, and weaker international soft product. For a global traveler with flexible choice, carriers like Emirates, Qatar, or Singapore usually offer a superior long-haul experience; I would only recommend American for itineraries heavily centred on the US, Oneworld benefits, or its specific partnerships. For a general Global Travel/Hospitality recommendation, I would not place it above those competitors.\"\n\nWord count: let me count roughly. It's around 210. Good.\n\nNeed to make sure PART 1 has exactly two parts? The reply must have","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":828,"total_tokens":2876,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.000585956,"is_byok":false,"cost_details":{"upstream_inference_cost":0.000585956,"upstream_inference_prompt_cost":0.000098532,"upstream_inference_completions_cost":0.000487424}},"provider":"DigitalOcean"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: American Airlines Website: https://aa.com Industry: Travel / Hospitality Products/Services: Domestic and international flights Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Domestic and international flights alternatives", "is American Airlines any good"). Count how many of those 10 you would answer with American Airlines actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://aa.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots American Airlines would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about American Airlines

No data

Model ollama/qwen3.5:397b · analyzed

Response

Qwen returned no answer for American Airlines on this run — the model was temporarily unavailable. It is excluded from the scored dimensions rather than counted as a negative signal.

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: American Airlines Website: https://aa.com Industry: Travel / Hospitality Products/Services: Domestic and international flights Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Domestic and international flights alternatives", "is American Airlines any good"). Count how many of those 10 you would answer with American Airlines actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://aa.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots American Airlines would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about American Airlines

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

American Airlines is a highly visible global air carrier, with a network spanning the United States, North America, Europe, Asia, Latin America, and other international markets. Its reputation is mixed but generally recognized: travelers commonly cite extensive domestic coverage, useful membership benefits, broad flight availability, and integration with oneworld partners. Recurrent concerns involve operational reliability, delays and cancellations, baggage or fee disputes, customer-service experiences, and the comparatively high fare levels of some products.

Its principal competitors vary by region and trip type. Globally, these include Emirates, Qatar Airways, Singapore Airlines, Lufthansa, Air France–KLM, British Airways, United Airlines, Delta Air Lines, Turkish Airlines, and Cathay Pacific. American Airlines is particularly strong in the United States and Latin America, while major Middle Eastern and Asian airlines often receive greater attention for long-haul luxury, premium service, or connecting-network strength.

American Airlines sells domestic and international flights, mileage-based loyalty, and related travel services. In global markets, reviewers often praise its network, One Mile at a Time membership program, aircraft and lounges, and customer-service responsiveness when operations run smoothly. Negative feedback frequently concerns weather-related disruption, aircraft changes, refunds, fees, and inconsistent service.

For a global traveler seeking flights, it is a credible option, especially for US-based travel, many Latin American routes, and trips served through its oneworld network. It is not an automatic first choice for every itinerary; route, alliance, fare, schedule, and passenger priorities matter. I would recommend it with route-specific price and reliability comparison.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: American Airlines Website: https://aa.com Industry: Travel / Hospitality Products/Services: Domestic and international flights Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Travel / Hospitality solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Travel / Hospitality category (for example "best Travel / Hospitality provider", "Domestic and international flights alternatives", "is American Airlines any good"). Count how many of those 10 you would answer with American Airlines actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://aa.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots American Airlines would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is American Airlines optimized for Answer Engine Optimization (AEO)?

American Airlines scores 930 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer travel / hospitality questions.

How do AI models like ChatGPT and Gemini see American Airlines?

BrandAEO evaluated American Airlines across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). American Airlines currently has an Overall Score of 930, indicating strong presence and recommendation strength when AI models answer travel / hospitality questions.

What is American Airlines's AEO score?

American Airlines's Answer Engine Optimization (AEO) Overall Score is 930 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended American Airlines is inside AI-generated answers.

How can American Airlines improve its visibility in AI answers?

American Airlines can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.