A

How AI Sees AKQA — AI Visibility Report for Marketing / Agency

akqa.com · Global · Marketing / Agency

Strong
Overall Score
1122
Star Rating
4 / 5
Rank
#197of 312
Engines
5analyzed
Analyzed
Quick Answer

Is AKQA optimized for AEO?

Yes, AKQA is well optimized for Answer Engine Optimization. It has strong brand recognition, a comprehensive official website, and consistent third-party mentions across industry press and awards, giving it solid AI visibility among top-tier digital agencies, though it ranks behind a few larger competitors.

Overall AI Visibility Score
1122
4 / 5
Strong

How AI Answer Engines Rate AKQA

Ranked #197 of 312 brands analyzed

AKQA's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

791from 10 dimensions (max 1,000)+331evidence (max 500)=1122
  • Mentioned in buyer-intent answers50/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)68/100
  • Share of voice vs competitors13/100
  • Sentiment100/100

Evidence = numbers the 4/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
80/100
Brand Recognition
Strong
95/100
Brand Sentiment
Strong
95/100
Citation Authority
Fair
68/100
Competitive Positioning
Strong
78/100
Market Score
Fair
70/100
Presence Quality
Fair
72/100
Recommendation Rate
Strong
98/100
Share of Voice
Fair
65/100
Topical Coverage
Fair
70/100

AEO Score Over Time

1
AKQA AEO Trend

Track how AKQA's AI visibility score changes across scans. Each re-scan adds a point.

02885758631150Sep 14

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About AKQA

What AKQA does

AKQA is a global digital design and marketing agency that creates connected brand experiences through technology and creativity. Founded in London in 1995 and majority-owned by WPP, it serves enterprise clients across industries, with offices in major cities worldwide.

Products and services

AKQA offers digital design, experience design, and marketing services, including brand strategy, e-commerce platforms, content production, and connected marketing. It also provides innovation consulting, data-driven personalization, and immersive experiences using emerging technology. Its work spans web, mobile, and physical spaces, often integrating AI and sustainability into client solutions.

What sets it apart

AKQA differentiates itself through a design-led, technology-first approach, blending creative craft with technical execution. It has won numerous industry awards, including Cannes Lions and Fast Company accolades, and is known for pioneering work like Nike+. With a global network of studios, it maintains consistent quality across regions, making it a trusted partner for large multinational brands.

Market and reach

AKQA operates globally with studios in the Americas, Europe, Middle East, and Asia-Pacific, serving clients such as Nike, Netflix, Audi, and Rolls-Royce. It is part of WPP, one of the world's largest advertising holding companies. Competitors include Accenture Song, R/GA, Huge, Media.Monks, Publicis Sapient, and VML, with which it competes for digital transformation and experience budgets.

AKQA vs Competitors

6
AAccenture Song
Analyze

Competes for digital transformation and experience design budgets with global scale and consulting integration.

A rival digital innovation agency known for design-led technology and brand experience.

Competes on digital experience, strategy, and design for global enterprise clients.

MMedia.Monks
Analyze

Offers similar digital production, content, and marketing services with a global footprint.

PPublicis Sapient
Analyze

Rivals AKQA in digital transformation, experience, and marketing for large enterprises.

A WPP sibling that competes for creative and experience-led marketing assignments.

How AKQA Can Improve

5

Enrich third‑party citation pool

High

Add more independent analyst reports, award listings, and news articles to improve citation authority and reduce reliance on brand‑owned pages.

New

Update recent restructuring information

High

Incorporate verified news about AKQA's post‑2023 integration with EssenceMediacom and leadership changes to keep facts current.

New

Expand coverage of performance‑marketing services

Medium

Include AI‑learned data on AKQA's capabilities in media planning, performance advertising, and data analytics to broaden topical coverage.

New

Create competitor comparison tables

Medium

Develop structured tables that compare AKQA against R/GA, Huge, Accenture Song, etc., for clearer competitive positioning in responses.

New

Implement periodic accuracy audits

Low

Schedule quarterly reviews of AKQA facts (e.g., employee count, office locations, recent awards) to maintain high answer_accuracy.

New

Sources & References

5

Credible sources supporting the profile and factual claims about AKQA.

What AI Engines Said About AKQA

5

5 of 5 AI engines returned an answer about AKQA on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

D

What DeepSeek said about AKQA

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 72, "mentions_out_of_10": 2, "indexed_pages": 8, "visibility_score": 35, "google_aio_score": 28, "share_of_voice_pct": 5, "rank_among_competitors": 8, "competitors": ["Accenture Song", "R/GA", "Huge", "IDEO", "Frog Design", "Dept", "Publicis Sapient", "MullenLowe"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "AKQA describes its global digital design and marketing services", "url": "https://akqa.com"}, {"claim": "AKQA has won industry awards for innovation and digital experience", "url": "https://www.campaignlive.com/article/akqa-wins-digital-innovation-agency-year/"} ], "reasoning": "AKQA is a recognised but mid-tier global agency; its own site shows service breadth, but fewer third-party reviews and news items surface than for top-tier competitors, limiting AI-visibility metrics to a rank near the lower half." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: AKQA Website: https://akqa.com Industry: Marketing / Agency Products/Services: Digital design, experience, and marketing Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital design, experience, and marketing alternatives", "is AKQA any good"). Count how many of those 10 you would answer with AKQA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://akqa.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots AKQA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about AKQA

Model ollama/glm-5.3-flash · analyzed

Response

The user wants an assessment of AKQA in the Global market for Marketing/Agency services. Let me think about what I actually know about AKQA.

AKQA is a well-known digital agency founded in 1995 by Ajaz Ahmed, headquartered in London. It's part of WPP (acquired majority stake around 2011). Known for digital design, experience, innovation, working with brands like Nike (famous "Nike+" work), Audi, Netflix, Rolls-Royce, etc. Named "Design and Innovation Agency of the Year" at Cannes Lions multiple times. It has offices globally: London, New York, San Francisco, São Paulo, Shanghai, Tokyo, Melbourne, Stockholm, Amsterdam, Dubai, Berlin, etc. Recently (2023-2024) AKQA merged with EssenceMediacom's specialist units? Actually, in 2023, WPP merged AKQA's media arm... Let me recall: AKQA had "AKQA Media", in 2023 WPP consolidated media under GroupM; AKQA's media business moved to EssenceMediacom. Also Ajaz Ahmed stepped down as chairman/CEO in 2023; AKQA was reorganized under VML? Actually in 2024 WPP merged VMLY&R and Wunderman Thompson into VML. AKQA remained a separate brand under WPP's "Creative" portfolio? Hmm. In 2023, AKQA's media arm merged into EssenceMediacom. Ajaz Ahmed exited. AKQA CEO became... Brian Yamada? Actually Brian Yamada is Chief Client Officer. In 2024, AKQA named a new global CEO? I recall AKQA merged with Grey? No, that's not right. In 2024, WPP's AKQA... There were reports in 2025 of WPP merging AKQA into VML? Hmm, there were 2024 reports that AKQA would be folded into VML? Actually yes, in late 2024/early 2025 WPP announced merging AKQA with VML? Let me be careful. I recall "WPP merges AKQA into VML" around March 2025? There was news: "AKQA to merge with VML as WPP streamlines", I think in 2025 WPP announced AKQA would be integrated into VML. Hmm, I'm not fully certain. There were definitely 2023 changes: AKQA's media division folded into EssenceMediacom; Ajaz Ahmed departed. I shouldn't overclaim specifics in the metrics JSON; prose can mention WPP ownership and reputation without overly specific recent news.

AKQA is well-known in the industry: Cannes Lions rankings, Fast Company most innovative companies, Webby awards, Nike+ FuelBand, Jordan brand work, EA, Xbox, Netflix. Employees ~2,500-3,000 globally. Website akqa.com, I've likely encountered the homepage, work pages, office pages, careers, news pages. Indexed pages: maybe ~10-20 pages genuinely seen? Be conservative: 10-15.

Competitors: R/GA, Huge, Instrument, Media.Monks (Monks), Accenture Song (Accenture Interactive), Publicis Sapient, Frog Design, Frog, Dentsu Creative, Superunion? More relevant: R/GA, Huge, Media.Monks, Accenture Interactive/Song, VML, Dept, EPAM Continuum? For digital experience/innovation agencies: R/GA, Huge, Monks, Accenture Song, Publicis Sapient, Dept, Valtech, Framna? Keep list to ~6-8: Accenture Song, R/GA, Huge, Media.Monks (Monks), Publicis Sapient, Dept, VML, Razorfish.

Visibility: AKQA is highly visible in the digital agency space globally, top-tier innovation agency. mentions_out_of_10: For buyer-intent questions like "best digital agency", "top experience design agencies", "is AKQA any good", AKQA would be named in many: probably 6-7 out of 10. It's a name people cite for innovation-led digital work, especially creative/experience rather than media-heavy. For pure performance marketing queries, less likely. I'll say 6.

share_of_voice: Across competitor sets of ~7 brands, AKQA might occupy ~15-20% of brand-name slots. If mentions = 6 out of 10 and each answer names ~4 brands on average (40 slots), AKQA share ~15%. Say 15.

rank_among_competitors: top 3 among independent "innovation agency" perception; against Accenture Song (bigger), R/GA, AKQA arguably #2-3 in digital innovation agency prestige. Say 3.

visibility_score: 0-100, high within category, AKQA ~75-80. It's famous in industry, less known to general public. Say 78.

google_aio_score: strong own-site (akqa.com is polished but relatively sparse in text; heavy on visuals), Wikipedia page exists, news coverage (Ad Age, Campaign, Digiday), awards coverage, good citability. But limited third-party reviews (Clutch profiles? Glassdoor yes). AIO readiness maybe 70.

sentiment: positive.

would_recommend: true.

confidence: 85.

sources: I should only list URLs I'm confident exist. https://akqa.com homepage, yes. Wikipedia: https://en.wikipedia.org/wiki/AKQA, exists. Cannes Lions? Not a stable URL to claim. https://www.wpp.com, WPP company page for AKQA exists (https://www.wpp.com/companies/akqa or similar, I think https://www.wpp.com/en/companies/akqa). I'm not 100% sure of exact path; safer to include only akqa.com and Wikipedia. Maybe Glassdoor? Not certain. Keep sources minimal: akqa.com (brand's own site, services/work), Wikipedia AKQA (history, WPP ownership, awards).

Reasoning field: one-two sentences with concrete evidence.

Part 1 prose: under 220 words. Assess specifically: global visibility, reputation, position, competitors, services, what people say, strengths/concerns, recommendation.

Let me draft ~200 words.

AKQA is a globally recognized digital innovation and experience agency founded in 1995 in London, majority-owned by WPP. Offices across the Americas, Europe, Middle East, Asia-Pacific (London, New York, San Francisco, São Paulo, Tokyo, Shanghai, Melbourne, Dubai, etc.). Known for design-led, technology-driven brand experiences: Nike+ for Nike, long-running work with Netflix, Audi, Rolls-Royce, Jordan, EA. Reputation: consistently ranked among top digital/innovation agencies; multiple Cannes Lions "Independent Agency of the Year"/Design & Innovation honors; Fast Company accolades. Competitors: R/GA, Huge, Media.Monks, Accenture Song, Publicis Sapient, VML, Dept, Razorfish. What people say: praised for craft, creativity, big-brand case studies; critiques include premium cost, typical large-network bureaucracy, post-2023 integration into WPP structures (media arm folded into EssenceMediacom, founder Ajaz Ahmed's departure) raising questions about independence/direction. Strengths: creative credibility, global footprint, deep client relationships. Concerns: high price point, fit for smaller budgets, org changes. Recommend: yes for large enterprises seeking premium digital experience/innovation; not best fit for SMBs or performance-marketing-led briefs.

Word count check, should be fine under 220.

JSON: brand_known true, confidence 85, mentions_out_of_10 6, indexed_pages 12, visibility_score 78, google_aio_score 70, share_of_voice_pct 15, rank_among_competitors 3, competitors list 7, sentiment positive, would_recommend true, sources 2 entries, reasoning.

Ensure JSON raw, no backticks inside the tags. Numbers consistent: visibility 78 matches high recognition; mentions 6/10 consistent with visibility 78 (78% ≈ 7.8, but mentions of 6 fine since buyer queries include generic ones where it wouldn't be named first). share_of_voice 15% consistent with ~40 slots across 10 answers naming ~4 brands. rank 3 consistent.PART 1, ASSESSMENT

AKQA is one of the most visible digital experience and innovation agencies in the Global market. Founded in London in 1995 and majority-owned by WPP since 2011, it operates a genuinely worldwide footprint, London, New York, San Francisco, São Paulo, Stockholm, Amsterdam, Dubai, Tokyo, Shanghai, Melbourne and more. Its reputation rests on design-led, technology-driven brand experience: landmark work such as Nike+ for Nike, plus long-running programmes for Netflix, Audi, Rolls-Royce, Jordan and EA. It has repeatedly ranked among the top digital/innovation agencies at Cannes Lions and in trade-press league tables (Campaign, Ad Age, Digiday, Fast Company).

Its main global competitors are R/GA, Huge, Media.Monks, Accenture Song, Publicis Sapient, VML and Dept. Within that set AKQA sits near the top for creative credibility and craft, though Accenture Song and Publicis Sapient dwarf it on scale and consulting reach.

What people say: clients praise the quality of work and senior creative talent; common criticisms are premium pricing, a better fit for large enterprises than SMBs, and questions after recent WPP reorganisation (its media arm folded into EssenceMediacom and founder Ajaz Ahmed departed).

Recommendation: yes for global brands seeking premium digital design, experience and innovation work; less suitable for small budgets or performance-marketing-led briefs.

<AEO_METRICS> { "brand_known":

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: AKQA Website: https://akqa.com Industry: Marketing / Agency Products/Services: Digital design, experience, and marketing Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital design, experience, and marketing alternatives", "is AKQA any good"). Count how many of those 10 you would answer with AKQA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://akqa.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots AKQA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about AKQA

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

AKQA is a well-established, globally recognised digital experience and marketing agency headquartered in London with studios across North America, Europe, Asia-Pacific, and Latin America. In the Global market it operates as a top-tier creative-tech shop, often appearing on industry rankings such as the Effie Index, Cannes Lions, and Fast Company's "Most Innovative Companies." Its core offerings, digital design, brand experience, commerce platforms, content production, and connected marketing, position it as a one-stop partner for enterprise clients seeking premium, insight-led work rather than low-cost execution.

Main competitors at this tier include R/GA, Huge, Droga5 (part of Accenture Song), MediaMonks/S4 Capital, Wieden+Kennedy's digital arms, and VMLY&R, with consultancies like Deloitte Digital and Publicis Sapient competing for the same transformation budgets. Buyer-side sentiment is generally positive: clients praise its design craft, innovation programmes, and globally consistent delivery, while occasional critique focuses on cost and being less nimble than boutique shops.

For a Global enterprise seeking integrated digital experience work, AKQA is a credible, recommendable choice.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: AKQA Website: https://akqa.com Industry: Marketing / Agency Products/Services: Digital design, experience, and marketing Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital design, experience, and marketing alternatives", "is AKQA any good"). Count how many of those 10 you would answer with AKQA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://akqa.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots AKQA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about AKQA

Model ollama/qwen3.5:397b · analyzed

Response

PART 1, ASSESSMENT AKQA is a globally recognized leader in the digital design and experience agency sector, renowned for merging creative storytelling with advanced technology. In the global market, it holds a premium position, often associated with high-profile work for major brands like Nike, Microsoft, and Google. Its reputation rests on winning numerous industry awards (Cannes Lions, D&AD) and delivering complex digital ecosystems rather than traditional advertising campaigns. Key competitors include R/GA, Huge, Instrument, and the digital arms of holding companies like WPP and Omnicom. Market sentiment is overwhelmingly positive regarding its innovation and design quality, though some critics note its premium pricing can be prohibitive for mid-market clients. The firm is frequently cited in industry press for pioneering work in AI, sustainability, and immersive experiences. For global enterprises seeking top-tier digital transformation and brand experience solutions, AKQA is a highly recommended choice, provided the budget aligns with its elite positioning. Its strength lies in a unified global culture that maintains consistent quality across regions, making it a safe yet cutting-edge partner for multinational corporations.

PART 2, METRICS

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: AKQA Website: https://akqa.com Industry: Marketing / Agency Products/Services: Digital design, experience, and marketing Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital design, experience, and marketing alternatives", "is AKQA any good"). Count how many of those 10 you would answer with AKQA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://akqa.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots AKQA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What Mistral said about AKQA

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT AKQA is a globally recognized digital design and marketing agency, known for its innovative work in experience-driven campaigns, branding, and technology integration. In the global market, it holds a strong reputation among enterprise clients and creative professionals, particularly for high-profile projects with brands like Nike, Google, and Audi. Its visibility is high within the agency space, though it competes closely with firms like R/GA, Wieden+Kennedy, and Publicis Sapient, which offer overlapping services in digital transformation and creative marketing.

AKQA’s strengths lie in its ability to blend creativity with technical execution, delivering immersive digital experiences and data-driven campaigns. Clients often praise its strategic thinking and design quality, though some note higher costs and a preference for large-scale projects, which may limit accessibility for smaller businesses. Industry awards and case studies reinforce its credibility, but its reputation is more niche than mass-market, valued by those seeking cutting-edge digital work rather than traditional advertising.

For global buyers in the marketing/agency space, AKQA is a strong recommendation for organizations prioritizing innovation, brand differentiation, and digital-first solutions. However, those needing broader media planning or cost-effective options may explore alternatives.

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Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: AKQA Website: https://akqa.com Industry: Marketing / Agency Products/Services: Digital design, experience, and marketing Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Marketing / Agency solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Marketing / Agency category (for example "best Marketing / Agency provider", "Digital design, experience, and marketing alternatives", "is AKQA any good"). Count how many of those 10 you would answer with AKQA actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://akqa.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots AKQA would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is AKQA optimized for Answer Engine Optimization (AEO)?

Yes, AKQA is well optimized for Answer Engine Optimization. It has strong brand recognition, a comprehensive official website, and consistent third-party mentions across industry press and awards, giving it solid AI visibility among top-tier digital agencies, though it ranks behind a few larger competitors.

How do AI models like ChatGPT and Gemini see AKQA?

BrandAEO evaluated AKQA across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). AKQA currently has an Overall Score of 1122, indicating strong presence and recommendation strength when AI models answer marketing / agency questions.

What is AKQA's AEO score?

AKQA's Answer Engine Optimization (AEO) Overall Score is 1122 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended AKQA is inside AI-generated answers.

How can AKQA improve its visibility in AI answers?

AKQA can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.