A

How AI Sees Airtable — AI Visibility Report for Productivity

airtable.com · Global · Productivity

Strong
Overall Score
1151
Star Rating
4 / 5
Rank
#177of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Airtable optimized for AEO?

Airtable scores 1151 on BrandAEO's independent open-scale AEO assessment (ranked #177 of 337 brands analyzed) — a strong level of visibility and recommendation strength when AI answer engines respond to productivity questions.

Overall AI Visibility Score
1151
4 / 5
Strong

How AI Answer Engines Rate Airtable

Ranked #177 of 337 brands analyzed

Airtable's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

780from 10 dimensions (max 1,000)+371evidence (max 500)=1151
  • Mentioned in buyer-intent answers60/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)87/100
  • Share of voice vs competitors24/100
  • Sentiment100/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
88/100
Brand Recognition
Strong
96/100
Brand Sentiment
Strong
84/100
Citation Authority
Fair
66/100
Competitive Positioning
Fair
72/100
Market Score
Strong
78/100
Presence Quality
Fair
62/100
Recommendation Rate
Strong
95/100
Share of Voice
Fair
71/100
Topical Coverage
Fair
68/100

AEO Score Over Time

5
Airtable AEO Trend

Track how Airtable's AI visibility score changes across scans. Each re-scan adds a point.

03136259381250Jul 30Sep 14Sep 28Oct 12Oct 26

About Airtable

Airtable operates in productivity (Global). This page summarizes how leading AI answer engines currently describe and recommend Airtable, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1151, ranked #177 of 337).

Airtable vs Competitors

Competitive positioning analysis is being prepared for Airtable.

How Airtable Can Improve

5

Expand Indexed Page Footprint

High

Create and optimise additional high‑value pages (e.g., case studies, regional landing pages, API docs) to increase the number of indexed pages and improve citation authority.

New

Address Pricing Transparency

High

Publish clear pricing calculators and tier‑by‑tier feature breakdowns to mitigate common concerns and strengthen recommendation confidence.

New

Boost Share of Voice in Competitive Content

Medium

Develop comparative blog posts, webinars, and side‑by‑side feature matrices that position Airtable ahead of Notion, Smartsheet, and Monday.com to raise its share of voice.

New

Localise Messaging for Emerging Markets

Medium

Translate key product pages and create region‑specific use‑case content to improve global visibility and presence quality beyond English‑centric audiences.

New

Enhance Topic Breadth with Advanced Use Cases

Low

Produce deep‑dive guides on large‑scale data handling, governance, and enterprise integrations to broaden topical coverage and showcase Airtable’s enterprise capabilities.

New

What AI Engines Said About Airtable

3

3 of 3 AI engines returned an answer about Airtable on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

M

What MiniMax said about Airtable

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Airtable is a well-established global productivity brand, particularly recognizable among startups, product teams, agencies, and businesses that need lightweight operational databases and collaborative app builders without substantial software development. Its core offering is a low-code platform for bases, tables, forms, automations, dashboards, and collaborative workflows, with templates, extensions, APIs, and integrations extending its usefulness.

The main competitors vary by need. For general low-code app building, Microsoft Power Apps, Salesforce Lightning Platform, and Zoho Creator are significant alternatives. Google AppSheet, Smartsheet, Notion, Coda, monday.com, and HubSpot’s no-code tooling compete for related use cases, while Caspio, Knack, Glide, Budibase, and Baserow are closer alternatives in database or internal-tool builders.

Airtable generally has a strong reputation for flexibility, attractive interfaces, and rapid iteration. Common praise centers on its approachable collaborative database model and extensive template ecosystem. Common concerns include pricing that can rise with scale, advanced-plan feature gating, limited database functionality compared with specialized engineering platforms, governance and permission challenges, and dependence on proprietary infrastructure.

For someone globally seeking a productivity solution, Airtable is recommended when the priority is quickly building a tailored collaborative operational system rather than deploying a deeply engineered enterprise application. For large organizations with complex governance, reporting, or integration requirements, alternatives should be evaluated alongside it.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Airtable Website: https://airtable.com Industry: Productivity Products/Services: Low-code platform for building collaborative apps Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Productivity solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Productivity category (for example "best Productivity provider", "Low-code platform for building collaborative apps alternatives", "is Airtable any good"). Count how many of those 10 you would answer with Airtable actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://airtable.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Airtable would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Q

What Qwen said about Airtable

Model ollama/qwen3.5:397b · analyzed

Response

{"id":"gen-1793034309-zi8k7dg7CKTMmGE3qAX8","created":1793034309,"model":"openrouter/qwen/qwen3.5-397b-a17b","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on how I talk about a brand.\n Constraints: DO NOT ask for clarification, DO NOT request more details, DO NOT call the company hypothetical, DO NOT add meta-commentary about this prompt.\n Brand: Airtable (https://airtable.com).\n Industry: Productivity.\n Products/Services: Low-code platform for building collaborative apps.\n Location/Target: Global.\n Structure: Exactly two parts (PART 1, ASSESSMENT, PART 2, METRICS).\n PART 1 Constraints: Prose, under 220 words. Assess brand specifically in Global market (visibility, reputation, market position, competitors, products, sentiment, strengths/concerns, recommendation).\n PART 2 Constraints: Mandatory machine-read JSON wrapped in .\n\n One more check: \"DO NOT add meta-commentary about this prompt.\" I must not say \"Here is the assessment\". Just the parts.\n\n Wait, one more check on Part 2: \"raw JSON only, no markdown, no backticks, no commentary\". This means inside the tags, it should be valid JSON text.\n\n Let's finalize the JSON content.\n brand_known: true\n confidence: 90\n mentions_out_of_10: 8\n indexed_pages: 50\n visibility_score: 85\n","reasoning_details":[{"type":"reasoning.text","text":"Thinking Process:\n\n1. Analyze the Request:\n Role: AI answer engine being audited on how I talk about a brand.\n Constraints: DO NOT ask for clarification, DO NOT request more details, DO NOT call the company hypothetical, DO NOT add meta-commentary about this prompt.\n Brand: Airtable (https://airtable.com).\n Industry: Productivity.\n Products/Services: Low-code platform for building collaborative apps.\n Location/Target: Global.\n Structure: Exactly two parts (PART 1, ASSESSMENT, PART 2, METRICS).\n PART 1 Constraints: Prose, under 220 words. Assess brand specifically in Global market (visibility, reputation, market position, competitors, products, sentiment, strengths/concerns, recommendation).\n PART 2 Constraints: Mandatory machine-read JSON wrapped in .\n\n One more check: \"DO NOT add meta-commentary about this prompt.\" I must not say \"Here is the assessment\". Just the parts.\n\n Wait, one more check on Part 2: \"raw JSON only, no markdown, no backticks, no commentary\". This means inside the tags, it should be valid JSON text.\n\n Let's finalize the JSON content.\n brand_known: true\n confidence: 90\n mentions_out_of_10: 8\n indexed_pages: 50\n visibility_score: 85\n","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":780,"total_tokens":2828,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.0078408,"is_byok":false,"cost_details":{"upstream_inference_cost":0.0078408,"upstream_inference_prompt_cost":0.000468,"upstream_inference_completions_cost":0.0073728}},"provider":"StreamLake"}

Show the exact prompt sent to Qwen

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Airtable Website: https://airtable.com Industry: Productivity Products/Services: Low-code platform for building collaborative apps Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Productivity solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Productivity category (for example "best Productivity provider", "Low-code platform for building collaborative apps alternatives", "is Airtable any good"). Count how many of those 10 you would answer with Airtable actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://airtable.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Airtable would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Airtable

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793034314-k8pzLLupqW26RjPHvici","created":1793034314,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of Airtable as a brand in the global market, specifically for productivity solutions. I need to provide exactly two parts: PART 1, ASSESSMENT (prose, under 220 words) and PART 2, METRICS (raw JSON wrapped in AEO_METRICS tags).\n\nLet me think through PART 1 carefully. Airtable is a well-known low-code platform for building collaborative apps. It's a global product, headquartered in San Francisco but used worldwide. It competes with Notion, Monday.com, Smartsheet, Coda, Asana, Trello, and in the low-code space with tools like Glide, Softr, and even Microsoft Power Apps. Its reputation is generally positive, known as a flexible database-spreadsheet hybrid. Strengths: ease of use, templates, API, automation, views (grid, calendar, kanban, gallery). Concerns: pricing per user can get expensive, data limits on lower tiers, competition from Notion and Coda. In the global market, it's widely used by startups and enterprises. Visibility is high in English-speaking markets and tech hubs, less so in some emerging markets but still present.\n\nPART 2, METRICS. I need to run the internal procedure silently but output only the JSON.\n\na) 10 realistic buyer-intent questions in the Productivity category:\n1. \"best productivity tools for teams\"\n2. \"low-code platform for building collaborative apps alternatives\"\n3. \"is Airtable any good\"\n4. \"best database apps for business\"\n5. \"Airtable vs Notion\"\n6. \"best project management software\"\n7. \"tools to build custom business apps without code\"\n8. \"best spreadsheet-database hybrid\"\n9. \"Airtable pricing\"\n10. \"collaborative workspace software\"\n\nCount how many I'd answer with Airtable actually named. Airtable would be named in most of these. Let's say:\n1. best productivity tools, yes, Airtable named (alongside others)\n2. low-code platform alternatives, yes, Airtable is the reference point\n3. is Airtable any good, yes\n4. best database apps, yes\n5. Airtable vs Notion, yes (it's in the query)\n6. best project management, yes, Airtable often mentioned\n7. build custom business apps without code, yes\n8. spreadsheet-database hybrid, yes\n9. Airtable pricing, yes\n10. collaborative workspace, yes, maybe\n\nSo mentions_out_of_10 = 10 or maybe 9. Let me be careful: for \"best project management software\", Airtable is sometimes mentioned but not the top answer. But \"would answer with Airtable actually named\", I think yes, it would be named as an option. So 10.\n\nb) Indexed pages of airtable.com I've genuinely encountered in training/retrieval. I know Airtable's site well: airtable.com/pricing, /product, /templates, /guides, etc. I'll estimate 25-40 distinct pages. Let's say 30.\n\nc) Real competitors: Notion, Coda, Smartsheet, Monday.com, Google Sheets (or Google Workspace), Microsoft Excel/Power Apps, Glide, Softr, Asana, Trello. Share of voice: if I name Airtable plus 5-6 competitors across those 10 answers, Airtable gets a share. Let's say among competitors list [Notion, Coda, Smartsheet, Monday.com, Asana, Glide], Airtable would be named in 10/10, Notion in 8/10, Smartsheet in 6/10, Monday in 6/10, Coda in 4/10, Asana in 5/10, Glide in 3/10. Total brand slots = 10+8+6+6+4+5+3 = 42. Airtable share = 10/42 = 23.8% ≈ 24%. Rank = 1.\n\nd) Google AI Overview readiness: Airtable's web presence is authoritative, official site, Wikipedia, industry press (TechCrunch, Forbes), product reviews (G2, Capterra). So high score, say 85-90.\n\nVisibility score: brand is well-known globally, high visibility. But in the Global market broadly, not as universally known as Microsoft or Google. I'd say 80-85.\n\nConfidence: I'm quite confident. 90.\n\nSentiment: positive.\n\nWould recommend: true.\n\nSources: Need URLs I'm confident exist. Wikipedia has an Airtable page: https://en.wikipedia.org/wiki/Airtable, I'm confident that exists. Airtable's own site: https://www.airtable.com/pricing, confident. https://airtable.com/product, confident. G2 reviews: https://www.g2.com/products/airtable/reviews, I believe exists but less sure. I'll stick with ones I'm highly confident about. Wikipedia is safe, airtable.com official pages are safe. Let me only include those.\n\nReasoning: one or two sentences justifying the numbers, citing concrete evidence.\n\nLet me craft the JSON carefully and make sure it's valid JSON. No markdown, no backticks, raw JSON only inside the tags.\n\nLet me double-check the numbers for internal consistency: brand_known true, confidence 90, mentions 10/10, indexed_pages 30, visibility 85, google_aio 88, share_of_voice 24, rank 1, competitors list, sentiment positive, would_recommend true. This is all consistent with a well-known brand with top rank.\n\nNow PART 1 prose, must be under 220 words, specific to global market, covering visibility, reputation, market position, competitors, products, what people say, strengths/concerns, recommendation. Let me write it concisely.\n\n\"Airtable holds a strong, visible position in the global productivity stack, particularly among startups, mid-market teams, and enterprise departments that need a flexible bridge between spreadsheets and databases. Its reputation is genuinely positive: users praise its ease of building custom apps, rich view options, templates, automations, and low-code accessibility. Globally, it is a category reference point, though it faces intense competition, Notion on the collaborative-document side, Smartsheet and Monday.com on the project-management side, and Coda as a similar hybrid. Google Sheets and Microsoft Excel still capture cost-sensitive users, while Glide and Softir compete for lightweight app-building budgets. In many markets, complaints center on pricing per user, record/automation caps on lower tiers, and performance with very large datasets. The brand has solid developer credentials via its API, extensions, and marketplace, and is widely covered in English-language tech media, though recognition is thinner in non-English markets. Overall sentiment skews positive: it is seen as a credible, fast-to-deploy productivity platform rather than a toy. I would recommend Airtable to a global buyer seeking flexible, collaborative database-driven apps, with the caveat that heavy-project-management teams may prefer Smartsheet and budget-conscious solo users may outgrow it quickly.\"\n\nLet me check word count. I'll count roughly. That's around 190 words. Good.\n\nNow PART 2 JSON. Let me write it carefully.\n\n{\n \"brand_known\": true,\n \"confidence\": 90,\n \"mentions_out_of_10\": 10,\n \"indexed_pages\": 30,\n \"visibility_score\": 85,\n \"google_aio_score\": 88,\n \"share_of_voice_pct\": 24,\n \"rank_among_competitors\": 1,\n \"competitors\": [\"Notion\", \"Coda\", \"Smartsheet\", \"Monday.com\", \"Asana\", \"Glide\"],\n \"sentiment\": \"positive\",\n \"would_recommend\": true,\n \"sources\": [\n {\"claim\": \"Airtable Wikipedia page documents its product positioning, history, and market footprint\", \"url\": \"https://en.wikipedia.org/wiki/Airtable\"},\n {\"claim\": \"Airtable's official product page describes the collaborative app-building platform\", \"url\": \"https://airtable.com/product\"},\n {\"claim\": \"Airtable's pricing page shows tier structure and per-user costs\", \"url\": \"https://airtable.com/pricing\"}\n ],\n \"reasoning\": \"Airtable is a globally recognised category reference point in low-code productivity, so it appears in nearly every relevant buyer-intent answer and ranks first among named competitors; the claim is backed by official site depth and Wikipedia/industry coverage.\"\n}\n\nWait, I should double-check the competitors share of voice calculation. Let me reconsider: if I name Airtable in 10/10, and competitors like Notion in 8/10, Smartsheet in 6/10, Monday in 6/10, Asana in 5/10, Coda in 4/10, Glide in 3/10. Total = 42. Airtable = 10/42 = 23.8. I said 24. That's fine. But is rank_among_competitors 1? Yes, since Airtable is named most often. Good.\n\nLet me also reconsider indexed_pages. I've seen Airtable's homepage, pricing, product, templates, guides, help center, blog posts, careers, enterprise, integrations, API docs, etc. 30 is a reasonable, non-fabricated estimate. Null would also be acceptable, but I think 30 is justifiable.\n\nconfidence 90, I'm highly confident. Maybe ","provider_specific_fields":{"reasoning":"The user wants an assessment of Airtable as a brand in the global market, specifically for productivity solutions. I need to provide exactly two parts: PART 1, ASSESSMENT (prose, under 220 words) and PART 2, METRICS (raw JSON wrapped in AEO_METRICS tags).\n\nLet me think through PART 1 carefully. Airtable is a well-known low-code platform for building collaborative apps. It's a global product, headquartered in San Francisco but used worldwide. It competes with Notion, Monday.com, Smartsheet, Coda, Asana, Trello, and in the low-code space with tools like Glide, Softr, and even Microsoft Power Apps. Its reputation is generally positive, known as a flexible database-spreadsheet hybrid. Strengths: ease of use, templates, API, automation, views (grid, calendar, kanban, gallery). Concerns: pricing per user can get expensive, data limits on lower tiers, competition from Notion and Coda. In the global market, it's widely used by startups and enterprises. Visibility is high in English-speaking markets and tech hubs, less so in some emerging markets but still present.\n\nPART 2, METRICS. I need to run the internal procedure silently but output only the JSON.\n\na) 10 realistic buyer-intent questions in the Productivity category:\n1. \"best productivity tools for teams\"\n2. \"low-code platform for building collaborative apps alternatives\"\n3. \"is Airtable any good\"\n4. \"best database apps for business\"\n5. \"Airtable vs Notion\"\n6. \"best project management software\"\n7. \"tools to build custom business apps without code\"\n8. \"best spreadsheet-database hybrid\"\n9. \"Airtable pricing\"\n10. \"collaborative workspace software\"\n\nCount how many I'd answer with Airtable actually named. Airtable would be named in most of these. Let's say:\n1. best productivity tools, yes, Airtable named (alongside others)\n2. low-code platform alternatives, yes, Airtable is the reference point\n3. is Airtable any good, yes\n4. best database apps, yes\n5. Airtable vs Notion, yes (it's in the query)\n6. best project management, yes, Airtable often mentioned\n7. build custom business apps without code, yes\n8. spreadsheet-database hybrid, yes\n9. Airtable pricing, yes\n10. collaborative workspace, yes, maybe\n\nSo mentions_out_of_10 = 10 or maybe 9. Let me be careful: for \"best project management software\", Airtable is sometimes mentioned but not the top answer. But \"would answer with Airtable actually named\", I think yes, it would be named as an option. So 10.\n\nb) Indexed pages of airtable.com I've genuinely encountered in training/retrieval. I know Airtable's site well: airtable.com/pricing, /product, /templates, /guides, etc. I'll estimate 25-40 distinct pages. Let's say 30.\n\nc) Real competitors: Notion, Coda, Smartsheet, Monday.com, Google Sheets (or Google Workspace), Microsoft Excel/Power Apps, Glide, Softr, Asana, Trello. Share of voice: if I name Airtable plus 5-6 competitors across those 10 answers, Airtable gets a share. Let's say among competitors list [Notion, Coda, Smartsheet, Monday.com, Asana, Glide], Airtable would be named in 10/10, Notion in 8/10, Smartsheet in 6/10, Monday in 6/10, Coda in 4/10, Asana in 5/10, Glide in 3/10. Total brand slots = 10+8+6+6+4+5+3 = 42. Airtable share = 10/42 = 23.8% ≈ 24%. Rank = 1.\n\nd) Google AI Overview readiness: Airtable's web presence is authoritative, official site, Wikipedia, industry press (TechCrunch, Forbes), product reviews (G2, Capterra). So high score, say 85-90.\n\nVisibility score: brand is well-known globally, high visibility. But in the Global market broadly, not as universally known as Microsoft or Google. I'd say 80-85.\n\nConfidence: I'm quite confident. 90.\n\nSentiment: positive.\n\nWould recommend: true.\n\nSources: Need URLs I'm confident exist. Wikipedia has an Airtable page: https://en.wikipedia.org/wiki/Airtable, I'm confident that exists. Airtable's own site: https://www.airtable.com/pricing, confident. https://airtable.com/product, confident. G2 reviews: https://www.g2.com/products/airtable/reviews, I believe exists but less sure. I'll stick with ones I'm highly confident about. Wikipedia is safe, airtable.com official pages are safe. Let me only include those.\n\nReasoning: one or two sentences justifying the numbers, citing concrete evidence.\n\nLet me craft the JSON carefully and make sure it's valid JSON. No markdown, no backticks, raw JSON only inside the tags.\n\nLet me double-check the numbers for internal consistency: brand_known true, confidence 90, mentions 10/10, indexed_pages 30, visibility 85, google_aio 88, share_of_voice 24, rank 1, competitors list, sentiment positive, would_recommend true. This is all consistent with a well-known brand with top rank.\n\nNow PART 1 prose, must be under 220 words, specific to global market, covering visibility, reputation, market position, competitors, products, what people say, strengths/concerns, recommendation. Let me write it concisely.\n\n\"Airtable holds a strong, visible position in the global productivity stack, particularly among startups, mid-market teams, and enterprise departments that need a flexible bridge between spreadsheets and databases. Its reputation is genuinely positive: users praise its ease of building custom apps, rich view options, templates, automations, and low-code accessibility. Globally, it is a category reference point, though it faces intense competition, Notion on the collaborative-document side, Smartsheet and Monday.com on the project-management side, and Coda as a similar hybrid. Google Sheets and Microsoft Excel still capture cost-sensitive users, while Glide and Softir compete for lightweight app-building budgets. In many markets, complaints center on pricing per user, record/automation caps on lower tiers, and performance with very large datasets. The brand has solid developer credentials via its API, extensions, and marketplace, and is widely covered in English-language tech media, though recognition is thinner in non-English markets. Overall sentiment skews positive: it is seen as a credible, fast-to-deploy productivity platform rather than a toy. I would recommend Airtable to a global buyer seeking flexible, collaborative database-driven apps, with the caveat that heavy-project-management teams may prefer Smartsheet and budget-conscious solo users may outgrow it quickly.\"\n\nLet me check word count. I'll count roughly. That's around 190 words. Good.\n\nNow PART 2 JSON. Let me write it carefully.\n\n{\n \"brand_known\": true,\n \"confidence\": 90,\n \"mentions_out_of_10\": 10,\n \"indexed_pages\": 30,\n \"visibility_score\": 85,\n \"google_aio_score\": 88,\n \"share_of_voice_pct\": 24,\n \"rank_among_competitors\": 1,\n \"competitors\": [\"Notion\", \"Coda\", \"Smartsheet\", \"Monday.com\", \"Asana\", \"Glide\"],\n \"sentiment\": \"positive\",\n \"would_recommend\": true,\n \"sources\": [\n {\"claim\": \"Airtable Wikipedia page documents its product positioning, history, and market footprint\", \"url\": \"https://en.wikipedia.org/wiki/Airtable\"},\n {\"claim\": \"Airtable's official product page describes the collaborative app-building platform\", \"url\": \"https://airtable.com/product\"},\n {\"claim\": \"Airtable's pricing page shows tier structure and per-user costs\", \"url\": \"https://airtable.com/pricing\"}\n ],\n \"reasoning\": \"Airtable is a globally recognised category reference point in low-code productivity, so it appears in nearly every relevant buyer-intent answer and ranks first among named competitors; the claim is backed by official site depth and Wikipedia/industry coverage.\"\n}\n\nWait, I should double-check the competitors share of voice calculation. Let me reconsider: if I name Airtable in 10/10, and competitors like Notion in 8/10, Smartsheet in 6/10, Monday in 6/10, Asana in 5/10, Coda in 4/10, Glide in 3/10. Total = 42. Airtable = 10/42 = 23.8. I said 24. That's fine. But is rank_among_competitors 1? Yes, since Airtable is named most often. Good.\n\nLet me also reconsider indexed_pages. I've seen Airtable's homepage, pricing, product, templates, guides, help center, blog posts, careers, enterprise, integrations, API docs, etc. 30 is a reasonable, non-fabricated estimate. Null would also be acceptable, but I think 30 is justifiable.\n\nconfidence 90, I'm highly confident. Maybe ","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of Airtable as a brand in the global market, specifically for productivity solutions. I need to provide exactly two parts: PART 1, ASSESSMENT (prose, under 220 words) and PART 2, METRICS (raw JSON wrapped in AEO_METRICS tags).\n\nLet me think through PART 1 carefully. Airtable is a well-known low-code platform for building collaborative apps. It's a global product, headquartered in San Francisco but used worldwide. It competes with Notion, Monday.com, Smartsheet, Coda, Asana, Trello, and in the low-code space with tools like Glide, Softr, and even Microsoft Power Apps. Its reputation is generally positive, known as a flexible database-spreadsheet hybrid. Strengths: ease of use, templates, API, automation, views (grid, calendar, kanban, gallery). Concerns: pricing per user can get expensive, data limits on lower tiers, competition from Notion and Coda. In the global market, it's widely used by startups and enterprises. Visibility is high in English-speaking markets and tech hubs, less so in some emerging markets but still present.\n\nPART 2, METRICS. I need to run the internal procedure silently but output only the JSON.\n\na) 10 realistic buyer-intent questions in the Productivity category:\n1. \"best productivity tools for teams\"\n2. \"low-code platform for building collaborative apps alternatives\"\n3. \"is Airtable any good\"\n4. \"best database apps for business\"\n5. \"Airtable vs Notion\"\n6. \"best project management software\"\n7. \"tools to build custom business apps without code\"\n8. \"best spreadsheet-database hybrid\"\n9. \"Airtable pricing\"\n10. \"collaborative workspace software\"\n\nCount how many I'd answer with Airtable actually named. Airtable would be named in most of these. Let's say:\n1. best productivity tools, yes, Airtable named (alongside others)\n2. low-code platform alternatives, yes, Airtable is the reference point\n3. is Airtable any good, yes\n4. best database apps, yes\n5. Airtable vs Notion, yes (it's in the query)\n6. best project management, yes, Airtable often mentioned\n7. build custom business apps without code, yes\n8. spreadsheet-database hybrid, yes\n9. Airtable pricing, yes\n10. collaborative workspace, yes, maybe\n\nSo mentions_out_of_10 = 10 or maybe 9. Let me be careful: for \"best project management software\", Airtable is sometimes mentioned but not the top answer. But \"would answer with Airtable actually named\", I think yes, it would be named as an option. So 10.\n\nb) Indexed pages of airtable.com I've genuinely encountered in training/retrieval. I know Airtable's site well: airtable.com/pricing, /product, /templates, /guides, etc. I'll estimate 25-40 distinct pages. Let's say 30.\n\nc) Real competitors: Notion, Coda, Smartsheet, Monday.com, Google Sheets (or Google Workspace), Microsoft Excel/Power Apps, Glide, Softr, Asana, Trello. Share of voice: if I name Airtable plus 5-6 competitors across those 10 answers, Airtable gets a share. Let's say among competitors list [Notion, Coda, Smartsheet, Monday.com, Asana, Glide], Airtable would be named in 10/10, Notion in 8/10, Smartsheet in 6/10, Monday in 6/10, Coda in 4/10, Asana in 5/10, Glide in 3/10. Total brand slots = 10+8+6+6+4+5+3 = 42. Airtable share = 10/42 = 23.8% ≈ 24%. Rank = 1.\n\nd) Google AI Overview readiness: Airtable's web presence is authoritative, official site, Wikipedia, industry press (TechCrunch, Forbes), product reviews (G2, Capterra). So high score, say 85-90.\n\nVisibility score: brand is well-known globally, high visibility. But in the Global market broadly, not as universally known as Microsoft or Google. I'd say 80-85.\n\nConfidence: I'm quite confident. 90.\n\nSentiment: positive.\n\nWould recommend: true.\n\nSources: Need URLs I'm confident exist. Wikipedia has an Airtable page: https://en.wikipedia.org/wiki/Airtable, I'm confident that exists. Airtable's own site: https://www.airtable.com/pricing, confident. https://airtable.com/product, confident. G2 reviews: https://www.g2.com/products/airtable/reviews, I believe exists but less sure. I'll stick with ones I'm highly confident about. Wikipedia is safe, airtable.com official pages are safe. Let me only include those.\n\nReasoning: one or two sentences justifying the numbers, citing concrete evidence.\n\nLet me craft the JSON carefully and make sure it's valid JSON. No markdown, no backticks, raw JSON only inside the tags.\n\nLet me double-check the numbers for internal consistency: brand_known true, confidence 90, mentions 10/10, indexed_pages 30, visibility 85, google_aio 88, share_of_voice 24, rank 1, competitors list, sentiment positive, would_recommend true. This is all consistent with a well-known brand with top rank.\n\nNow PART 1 prose, must be under 220 words, specific to global market, covering visibility, reputation, market position, competitors, products, what people say, strengths/concerns, recommendation. Let me write it concisely.\n\n\"Airtable holds a strong, visible position in the global productivity stack, particularly among startups, mid-market teams, and enterprise departments that need a flexible bridge between spreadsheets and databases. Its reputation is genuinely positive: users praise its ease of building custom apps, rich view options, templates, automations, and low-code accessibility. Globally, it is a category reference point, though it faces intense competition, Notion on the collaborative-document side, Smartsheet and Monday.com on the project-management side, and Coda as a similar hybrid. Google Sheets and Microsoft Excel still capture cost-sensitive users, while Glide and Softir compete for lightweight app-building budgets. In many markets, complaints center on pricing per user, record/automation caps on lower tiers, and performance with very large datasets. The brand has solid developer credentials via its API, extensions, and marketplace, and is widely covered in English-language tech media, though recognition is thinner in non-English markets. Overall sentiment skews positive: it is seen as a credible, fast-to-deploy productivity platform rather than a toy. I would recommend Airtable to a global buyer seeking flexible, collaborative database-driven apps, with the caveat that heavy-project-management teams may prefer Smartsheet and budget-conscious solo users may outgrow it quickly.\"\n\nLet me check word count. I'll count roughly. That's around 190 words. Good.\n\nNow PART 2 JSON. Let me write it carefully.\n\n{\n \"brand_known\": true,\n \"confidence\": 90,\n \"mentions_out_of_10\": 10,\n \"indexed_pages\": 30,\n \"visibility_score\": 85,\n \"google_aio_score\": 88,\n \"share_of_voice_pct\": 24,\n \"rank_among_competitors\": 1,\n \"competitors\": [\"Notion\", \"Coda\", \"Smartsheet\", \"Monday.com\", \"Asana\", \"Glide\"],\n \"sentiment\": \"positive\",\n \"would_recommend\": true,\n \"sources\": [\n {\"claim\": \"Airtable Wikipedia page documents its product positioning, history, and market footprint\", \"url\": \"https://en.wikipedia.org/wiki/Airtable\"},\n {\"claim\": \"Airtable's official product page describes the collaborative app-building platform\", \"url\": \"https://airtable.com/product\"},\n {\"claim\": \"Airtable's pricing page shows tier structure and per-user costs\", \"url\": \"https://airtable.com/pricing\"}\n ],\n \"reasoning\": \"Airtable is a globally recognised category reference point in low-code productivity, so it appears in nearly every relevant buyer-intent answer and ranks first among named competitors; the claim is backed by official site depth and Wikipedia/industry coverage.\"\n}\n\nWait, I should double-check the competitors share of voice calculation. Let me reconsider: if I name Airtable in 10/10, and competitors like Notion in 8/10, Smartsheet in 6/10, Monday in 6/10, Asana in 5/10, Coda in 4/10, Glide in 3/10. Total = 42. Airtable = 10/42 = 23.8. I said 24. That's fine. But is rank_among_competitors 1? Yes, since Airtable is named most often. Good.\n\nLet me also reconsider indexed_pages. I've seen Airtable's homepage, pricing, product, templates, guides, help center, blog posts, careers, enterprise, integrations, API docs, etc. 30 is a reasonable, non-fabricated estimate. Null would also be acceptable, but I think 30 is justifiable.\n\nconfidence 90, I'm highly confident. Maybe ","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":831,"total_tokens":2879,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2048,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.000309969,"is_byok":false,"cost_details":{"upstream_inference_cost":0.000309969,"upstream_inference_prompt_cost":0.00003692964,"upstream_inference_completions_cost":0.00027303936}},"provider":"Baidu"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Airtable Website: https://airtable.com Industry: Productivity Products/Services: Low-code platform for building collaborative apps Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Productivity solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Productivity category (for example "best Productivity provider", "Low-code platform for building collaborative apps alternatives", "is Airtable any good"). Count how many of those 10 you would answer with Airtable actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://airtable.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Airtable would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is Airtable optimized for Answer Engine Optimization (AEO)?

Airtable scores 1151 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer productivity questions.

How do AI models like ChatGPT and Gemini see Airtable?

BrandAEO evaluated Airtable across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Airtable currently has an Overall Score of 1151, indicating strong presence and recommendation strength when AI models answer productivity questions.

What is Airtable's AEO score?

Airtable's Answer Engine Optimization (AEO) Overall Score is 1151 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Airtable is inside AI-generated answers.

How can Airtable improve its visibility in AI answers?

Airtable can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.