A

How AI Sees Ahrefs — AI Visibility Report for SaaS / Software

ahrefs.com · Global · SaaS / Software

Strong
Overall Score
1261
Star Rating
5 / 5
Rank
#86of 312
Engines
5analyzed
Analyzed
Quick Answer

Is Ahrefs optimized for AEO?

Yes, ahrefs.com is strongly optimized for Answer Engine Optimization. The brand demonstrates solid AI visibility, with a high independent AEO score of 262, indicating that AI answer engines frequently reference Ahrefs in responses to SEO-related queries.

Overall AI Visibility Score
1261
5 / 5
Excellent

How AI Answer Engines Rate Ahrefs

Ranked #86 of 312 brands analyzed

Ahrefs's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

869from 10 dimensions (max 1,000)+392evidence (max 500)=1261
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)83/100
  • Share of voice vs competitors29/100
  • Sentiment100/100

Evidence = numbers the 5/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
90/100
Brand Recognition
Strong
100/100
Brand Sentiment
Strong
93/100
Citation Authority
Strong
80/100
Competitive Positioning
Strong
80/100
Market Score
Strong
90/100
Presence Quality
Strong
83/100
Recommendation Rate
Strong
93/100
Share of Voice
Fair
73/100
Topical Coverage
Strong
87/100

AEO Score Over Time

1
Ahrefs AEO Trend

Track how Ahrefs's AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Sep 14

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About Ahrefs

Ahrefs is a global SaaS company headquartered in Singapore, founded in 2010, that provides a comprehensive suite of SEO software tools. Its platform is widely used by digital marketers, SEO professionals, content strategists, and agencies worldwide to improve organic search visibility. The core product lineup includes Site Explorer for backlink and organic traffic analysis, Keywords Explorer for keyword research, Site Audit for technical SEO issues, Rank Tracker for monitoring search positions, and Content Explorer for content research.

Ahrefs also offers a free tier called Ahrefs Webmaster Tools, which provides limited access to its data for site owners. The company is known for its proprietary AhrefsBot, one of the most active web crawlers, which powers one of the largest backlink indexes in the industry. This data depth is a key differentiator, along with regular feature updates and a highly regarded educational blog and YouTube channel.

Ahrefs competes directly with Semrush, Moz, Majestic, and SE Ranking, and is often ranked in the top two among all-in-one SEO suites. While praised for data accuracy and actionable insights, common criticisms include pricing, usage limits, and a learning curve for beginners. Ahrefs operates globally, with customers in English-speaking and European markets particularly well represented.

The company maintains a strong online presence through its official website, blog, and social media channels, and has been covered by major technology and marketing publications.

Ahrefs vs Competitors

6
SSemrush
Analyze

Closest all-in-one SEO suite competitor with broader marketing features.

Longstanding SEO software provider with accessible entry-level tools.

MMajestic
Analyze

Specializes in backlink analysis, directly competing with Ahrefs' core strength.

SScreaming Frog
Analyze

Technical SEO crawler used for site audits, overlapping with Ahrefs' Site Audit.

SSE Ranking
Analyze

Budget-friendly alternative offering similar SEO toolset for smaller teams.

UUbersuggest
Analyze

Low-cost keyword research tool popular with freelancers and small businesses.

How Ahrefs Can Improve

5

Expand Free Tier Offerings

High

Introduce a more feature‑rich free tier or a time‑limited trial to lower entry barriers for solo marketers and small agencies.

New

Strengthen Competitive Messaging

High

Develop clear comparative content that positions Ahrefs ahead of Semrush and Moz on backlink depth and data freshness.

New

Increase AI‑Friendly Documentation

Medium

Create concise, structured FAQs and schema‑rich pages that AI models can easily parse, boosting citation authority and presence quality.

New

Enhance Beginner Onboarding

Medium

Launch guided tutorials, interactive walkthroughs, and a community mentorship program to reduce the perceived learning curve.

New

Broaden Topic Coverage

Low

Add dedicated resources on emerging SEO areas such as AI‑generated content evaluation and voice search optimization to expand topical coverage.

New

Sources & References

5

Credible sources supporting the profile and factual claims about Ahrefs.

What AI Engines Said About Ahrefs

5

5 of 5 AI engines returned an answer about Ahrefs on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

M

What Mistral said about Ahrefs

Model ollama/mistral-large-3:675b · analyzed

Response

PART 1, ASSESSMENT Ahrefs is a well-established SaaS provider in the global SEO software market, recognized for its comprehensive toolset for backlink analysis, keyword research, site audits, and competitive intelligence. It holds a strong reputation among digital marketers, SEO professionals, and agencies worldwide, often cited as a top-tier alternative to competitors like SEMrush, Moz, and Ubersuggest. Users in the global market praise its data accuracy, extensive backlink database, and user-friendly interface, though some note its pricing as a barrier for small businesses or freelancers. Ahrefs’ market position is robust, particularly in English-speaking and European markets, where it is frequently recommended in industry discussions, tutorials, and comparison articles. Its strengths include deep data insights, regular feature updates, and a strong focus on actionable SEO metrics. Concerns occasionally arise around its learning curve for beginners and the lack of a free tier. For global users seeking a powerful, data-driven SEO solution, Ahrefs is a highly recommended choice, especially for those prioritizing depth over affordability.

---

Show the exact prompt sent to Mistral

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ahrefs.com Website: https://ahrefs.com Industry: SaaS / Software Products/Services: SEO Software Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "SEO Software alternatives", "is ahrefs.com any good"). Count how many of those 10 you would answer with ahrefs.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://ahrefs.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ahrefs.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about Ahrefs

Model ollama/glm-5.3-flash · analyzed

Response

The task: assess Ahrefs (ahrefs.com) for the Global market in the SEO software category, produce a prose assessment under 220 words, then emit JSON metrics.

I know Ahrefs well. It's one of the leading SEO toolsets globally: site explorer, keyword explorer, site audit, rank tracker, content explorer. Headquarters in Singapore (founded 2010 by Dmitry Gerasimenko, CEO Dmytro Gerasimenko / Dmitry). Main competitors: Semrush, Moz, Majestic, Screaming Frog (technical crawler), Ubersuggest, SpyFu, SE Ranking, Ahrefs' free Webmaster Tools, Google Search Console as complementary. Ahrefs is widely regarded as having the best backlink index (AhrefsBot is one of the most active crawlers). Pricing: Lite/Standard/Advanced/Enterprise, roughly $99–$999/month, plus Ahrefs Webmaster Tools free. Also they moved away from selling credits, launched Brand Radar, AI visibility tracking. Reputation: highly positive among SEO professionals; common criticisms: price, limits on projects/units, no free trial (free Webmaster Tools but no full trial), steep learning curve for beginners. Strong presence in industry press, blog with huge traffic, YouTube channel, podcasts. Market position: top-2 alongside Semrush in all-in-one SEO suites.

Buyer-intent questions: how many would I name Ahrefs in? Questions like "best SEO tool", "Ahrefs vs Semrush", "best backlink checker", "SEO software alternatives", "is Ahrefs worth it", "free SEO tools", "keyword research tool", "technical SEO audit tool", "rank tracker", "competitor analysis tool". I'd name Ahrefs in probably 7-8 of 10. Let's say 8.

indexed_pages: I've genuinely encountered many pages: homepage, pricing, blog posts, free tools (keyword generator, backlink checker), Ahrefs Webmaster Tools page, docs/help pages, careers. Estimate 100+? Be conservative: maybe 150. I should not invent precise figures; give a plausible round estimate like 100 or 150. I'll say ~120? Better to use a round estimate like 150. Or "200". Justify: homepage, pricing, blog, free tools, docs. I'll use 150.

Competitors: Semrush, Moz, Majestic, Screaming Frog, SE Ranking, Ubersuggest, SpyFu. Share of voice: across named brand slots in those answers, Ahrefs maybe ~25-30%. Rank: 1 or 2, Semrush vs Ahrefs close; Ahrefs arguably #1 or #2. I'll say rank 1-2 → put 2? Many would name Semrush first as all-in-one; Ahrefs often #1 for backlinks. I'll pick rank 2 with Semrush 1? Or rank 1. Consistency: share_of_voice 28%, rank 1 or 2. I'll say rank 1, share 30%? Hmm. In "best SEO software" lists, Semrush and Ahrefs trade top spots; Semrush slightly more often #1 in G2 categories. I'll set rank_among_competitors: 2, share_of_voice_pct: 27.

google_aio_score: high, strong domain authority, Wikipedia page exists (Ahrefs has a Wikipedia article), cited widely in industry press (TechCrunch, etc.), lots of reviews (G2, Capterra, TrustRadius). Score ~85-90. I'll say 88.

visibility_score: 90. confidence: 95. brand_known: true. sentiment: positive. would_recommend: true.

sources: only URLs I'm confident exist: https://ahrefs.com (homepage), https://ahrefs.com/pricing, https://ahrefs.com/blog, https://ahrefs.com/awt (Ahrefs Webmaster Tools, I believe it exists), https://ahrefs.com/site-explorer maybe. Safe: homepage, pricing, blog. Also https://en.wikipedia.org/wiki/Ahrefs, I believe a Wikipedia article exists ("Ahrefs"). I'm fairly confident there's a Wikipedia page for Ahrefs. Yes, Ahrefs has a Wikipedia article. I'll include it cautiously, I'm reasonably confident. To be safe, include homepage, pricing, and Wikipedia. Maybe also free backlink checker https://ahrefs.com/backlink-checker, that exists, confident.

Reasoning field: one or two sentences with concrete evidence.

Word count for Part 1: under 220 words. Write ~180 words.

Draft Part 1:

Ahrefs is one of the most recognized SEO software platforms globally... founded 2010, HQ Singapore, serves worldwide market. Product suite: Site Explorer (backlink and organic traffic analysis), Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, plus free Ahrefs Webmaster Tools. Reputation: best-in-class backlink index, AhrefsBot among most active crawlers. Competitors: Semrush (closest rival), Moz, Majestic, Screaming Frog, SE Ranking, Ubersuggest. Sentiment: practitioners praise data quality, UI, educational blog/YouTube; criticisms: pricing, no traditional free trial, usage limits, learning curve. Market position: top-2 all-in-one SEO suite. Recommendation: yes for agencies, in-house SEO teams, content marketers; budget-conscious solo users may compare SE Ranking/Ubersuggest.

Keep under 220 words. Then JSON.

Check JSON consistency: brand_known true, confidence 95, mentions 8, indexed_pages 150, visibility 90, aio 88, sov 27, rank 2, competitors list, sentiment positive, recommend true, sources, reasoning.

Competitors array: ["Semrush", "Moz", "Majestic", "Screaming Frog", "SE Ranking", "Ubersuggest", "SpyFu"].

Share of voice: if Ahrefs named in 8 of 10 and competitor slots filled by Semrush etc., across all brand-name slots Ahrefs ~27% seems plausible (Semrush ~28%, Moz ~12%, Majestic ~7%, etc.). Fine.

Write final answer: Part 1 prose, then tags with raw JSON, no backticks around JSON.</think>Ahrefs is one of the most recognizable SEO software platforms in the global market. Founded in 2010 and headquartered in Singapore, it sells worldwide with a product suite covering backlink analysis (Site Explorer), keyword research (Keywords Explorer), technical auditing (Site Audit), rank tracking, and content research, plus a genuinely useful free tier (Ahrefs Webmaster Tools). Its strongest global reputation is data quality: AhrefsBot operates one of the most active web crawls anywhere, and its backlink index is widely treated as an industry benchmark, alongside an exceptionally popular SEO blog and YouTube channel that anchor its authority.

Its closest competitor is Semrush, with Moz, Majestic, Screaming Frog, SE Ranking, Ubersuggest, and SpyFu filling adjacent niches. Ahrefs and Semrush trade the top two spots in most "best SEO tool" comparisons; Ahrefs typically wins on backlink and content data, Semrush on broader marketing features. Practitioner sentiment is strongly positive on data and usability, with recurring criticisms around price, usage limits, and the absence of a conventional free trial.

For someone globally seeking SEO software, Ahrefs is an easy recommendation for agencies, in-house SEO teams, and content marketers; solo users on tight budgets should also compare SE Ranking or Ubersuggest.

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ahrefs.com Website: https://ahrefs.com Industry: SaaS / Software Products/Services: SEO Software Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "SEO Software alternatives", "is ahrefs.com any good"). Count how many of those 10 you would answer with ahrefs.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://ahrefs.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ahrefs.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Ahrefs

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Ahrefs is one of the most recognized SEO software platforms globally, with a particularly strong reputation among digital marketers, SEO professionals, content strategists, and agencies. In the global market, it competes primarily with SEMrush, Moz Pro, and Majestic, and is widely considered a top-tier tool, especially for backlink analysis, keyword research, competitive analysis, and site auditing. Its proprietary web crawler and link index are frequently cited as among the largest and freshest in the industry, which underpins much of its authority in the SEO tooling category.

The brand enjoys strong visibility through its widely referenced DR (Domain Rating) and UR (URL Rating) metrics, an active blog that ranks well for SEO-related queries, frequent industry citations, and a large YouTube educational channel. Its reputation in global conversations is largely positive, though pricing is a recurring concern among smaller businesses and solo users, and some users note that its content tooling lags slightly behind dedicated platforms. Wikipedia coverage exists, and third-party reviews on G2, Capterra, and TrustRadius consistently place it among the top SEO suites.

For someone in Global seeking SaaS / Software solutions in SEO, Ahrefs is a strong recommendation, particularly for users prioritizing link intelligence, keyword data depth, and competitive research.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ahrefs.com Website: https://ahrefs.com Industry: SaaS / Software Products/Services: SEO Software Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "SEO Software alternatives", "is ahrefs.com any good"). Count how many of those 10 you would answer with ahrefs.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://ahrefs.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ahrefs.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Ahrefs

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 88, "mentions_out_of_10": 8, "indexed_pages": 2500, "visibility_score": 74, "google_aio_score": 81, "share_of_voice_pct": 32, "rank_among_competitors": 2, "competitors": ["Semrush", "Moz", "Ahrefs", "Screaming Frog", "Majestic SEO"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "Ahrefs is consistently ranked among the top SEO tool suites, with authoritative industry reviews and benchmark comparisons.", "url": "https://ahrefs.com/blog/best-seo-tools/"}, {"claim": "Ahrefs maintains a substantial help center and blog with detailed documentation on its features and use cases.", "url": "https://ahrefs.com/academy/"} ], "reasoning": "Ahrefs has high brand recognition in the global SEO industry, with a large indexed site (blog, academy, help docs) and frequent third-party mentions in tool roundups; however, Semrush leads in market share for all-in-one suite breadth, so Ahrefs ranks second in share of voice and mentions in 8 of 10 buyer-intent queries." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ahrefs.com Website: https://ahrefs.com Industry: SaaS / Software Products/Services: SEO Software Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "SEO Software alternatives", "is ahrefs.com any good"). Count how many of those 10 you would answer with ahrefs.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://ahrefs.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ahrefs.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

K

What Kimi said about Ahrefs

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

Ahrefs is a well-established SEO software platform with strong global visibility, particularly among digital marketers, SEO professionals, and content strategists. Its reputation centers on comprehensive backlink analysis, keyword research, and site audit capabilities, areas where it has historically competed head-to-head with Moz and SEMrush.

In the global SaaS market, Ahrefs occupies a premium-positioned tier. It is widely recognized for having one of the largest backlink databases in the industry and for its aggressive content marketing strategy, including its popular blog and YouTube channel. However, the brand has faced recurring criticism regarding its pricing structure, which eschews typical tiered plans for credit-based limits that some users find restrictive compared to all-you-can-use alternatives.

Main competitors include SEMrush (broader marketing toolkit, strong PPC features), Moz (longstanding SEO authority, more accessible entry point), and newer entrants like Surfer SEO and Clearscope (content-focused). User sentiment tends to polarize: experienced SEO practitioners often praise Ahrefs' data depth and interface speed, while smaller businesses and beginners frequently cite cost barriers and a steep learning curve.

Notable concerns include limited customer support channels (no phone support, reliance on email) and occasional frustration with how credits are consumed across tools. Strengths remain its data accuracy, regular feature updates, and thought leadership content.

For someone in the global market seeking robust SEO software with budget flexibility and a need for deep backlink intelligence, I would recommend Ahrefs with the caveat that SEMrush may better serve those wanting integrated PPC and broader marketing analytics.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ahrefs.com Website: https://ahrefs.com Industry: SaaS / Software Products/Services: SEO Software Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking SaaS / Software solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the SaaS / Software category (for example "best SaaS / Software provider", "SEO Software alternatives", "is ahrefs.com any good"). Count how many of those 10 you would answer with ahrefs.com actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://ahrefs.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ahrefs.com would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Ahrefs optimized for Answer Engine Optimization (AEO)?

Yes, ahrefs.com is strongly optimized for Answer Engine Optimization. The brand demonstrates solid AI visibility, with a high independent AEO score of 262, indicating that AI answer engines frequently reference Ahrefs in responses to SEO-related queries.

How do AI models like ChatGPT and Gemini see Ahrefs?

BrandAEO evaluated Ahrefs across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Ahrefs currently has an Overall Score of 1261, indicating strong presence and recommendation strength when AI models answer saas / software questions.

What is Ahrefs's AEO score?

Ahrefs's Answer Engine Optimization (AEO) Overall Score is 1261 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Ahrefs is inside AI-generated answers.

How can Ahrefs improve its visibility in AI answers?

Ahrefs can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.