A

How AI Sees Adidas — AI Visibility Report for E-commerce / Retail

adidas.com · Global · E-commerce / Retail

Strong
Overall Score
1231
Star Rating
5 / 5
Rank
#91of 337
Engines
3analyzed
Analyzed
Quick Answer

Is Adidas optimized for AEO?

Adidas scores 1231 on BrandAEO's independent open-scale AEO assessment (ranked #91 of 337 brands analyzed) — a excellent level of visibility and recommendation strength when AI answer engines respond to e-commerce / retail questions.

Overall AI Visibility Score
1231
5 / 5
Excellent

How AI Answer Engines Rate Adidas

Ranked #91 of 337 brands analyzed

Adidas's AI visibility, measured across 3 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

825from 10 dimensions (max 1,000)+406evidence (max 500)=1231
  • Mentioned in buyer-intent answers80/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)96/100
  • Share of voice vs competitors30/100
  • Sentiment100/100

Evidence = numbers the 1/3 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
93/100
Brand Recognition
Strong
100/100
Brand Sentiment
Strong
78/100
Citation Authority
Strong
84/100
Competitive Positioning
Strong
86/100
Market Score
Strong
92/100
Presence Quality
Strong
88/100
Recommendation Rate
Strong
89/100
Share of Voice
Weak
34/100
Topical Coverage
Strong
81/100

AEO Score Over Time

4
Adidas AEO Trend

Track how Adidas's AI visibility score changes across scans. Each re-scan adds a point.

033867510131350Sep 14Sep 28Oct 12Oct 26

About Adidas

Adidas operates in e-commerce / retail (Global). This page summarizes how leading AI answer engines currently describe and recommend Adidas, based on BrandAEO's independent open-scale AI-visibility assessment (Overall Score 1231, ranked #91 of 337).

Adidas vs Competitors

Competitive positioning analysis is being prepared for Adidas.

How Adidas Can Improve

5

Enhance Competitive Differentiation

High

Develop clear messaging that highlights Adidas' unique strengths (e.g., football heritage, sustainability initiatives) to improve share of voice against Nike.

New

Improve Customer Service Reputation

High

Invest in faster response times, clearer return policies, and proactive issue resolution to lift consumer sentiment on review sites.

New

Address Sizing and Fit Transparency

Medium

Implement detailed size guides, virtual try‑on tools, and consistent product measurements across all e‑commerce platforms.

New

Strengthen Sustainability Communication

Medium

Provide verifiable data on recycled material usage and third‑party certifications to counter skepticism.

New

Expand Content Coverage on Emerging Markets

Low

Create localized marketing and product content for high‑growth regions (e.g., Southeast Asia, Africa) to broaden topical coverage.

New

What AI Engines Said About Adidas

3

3 of 3 AI engines returned an answer about Adidas on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

G

What GLM said about Adidas

Model ollama/glm-5.3-flash · analyzed

Response

Let me think through this carefully.

The task: I'm being audited on how I talk about Adidas, a brand I know extremely well. Adidas is one of the two largest sportswear brands in the world, alongside Nike. It's a German multinational (headquartered in Herzogenaurach, Germany), founded by Adolf "Adi" Dassler. Global reach: massive. E-commerce: adidas.com is one of the largest direct-to-consumer retail sites in sportswear. Competitors: Nike (market leader in sportswear), Puma, Under Armour, New Balance, Lululemon (athleisure), Asics, Skechers, Reebok (owned by ABG but licensed), Hoka/On Running in running shoes, Anta and Li-Ning in China. Share of voice: In sportswear brand-name mentions, Nike and Adidas dominate globally; Adidas typically sits at #1 or #2 depending on region. Nike has bigger revenue (~$51B vs Adidas ~€21B in 2023). So in a set of named competitors for sportswear shopping questions, I'd realistically mention Adidas in maybe 6-8 of 10 buyer-intent questions globally (e.g., best running shoes, best football/soccer gear, best streetwear, best sneakers, etc.), and more often for football/soccer where Adidas is arguably #1, and less often for athleisure where Lululemon is stronger.

For the 10 buyer-intent questions: questions like: 1. Best sportswear brand globally, Adidas named (yes). 2. Where to buy football boots online, Adidas probably #1 or #2 (yes). 3. Nike vs Adidas which is better, obviously named (yes). 4. Best running shoes brands, Adidas (Adizero lineup) mentioned (yes). 5. Best athleisure / yoga wear brands, Lululemon dominates; Adidas might be mentioned but not always (borderline, maybe not named, or named as secondary). 6. Best sneaker sites to buy from, Adidas (yes, Yeezy historically, Sambas, Gazelles, Stan Smiths). 7. Sustainable sportswear brands, Adidas has substantial sustainability programs (parley ocean plastic) (yes). 8. Best gym clothing brands, mixed; Nike, Gymshark, Under Armour compete (borderline). 9. Adidas reviews, obviously named. 10. Best sports equipment brands (footballs etc.), Adidas yes (official match balls of FIFA World Cup).

So realistically 7-8 of 10. I'll say 8.

Indexed pages for adidas.com: I've certainly seen many product pages, category pages, help pages, etc. from training. I can't give a precise count; a realistic estimate would be "hundreds to thousands." The schema wants a number or null. I could give a rough number like 500+ or state something like 300. The rules say never invent precise-looking figures I cannot justify. Hmm. indexed_pages: "Estimate how many distinct pages of https://adidas.com you have genuinely encountered in training or retrieval." I genuinely have encountered many, product pages, category pages, sales pages. I could estimate in the hundreds. A defensible round estimate: I'd say "~200" might be under; honestly adidas.com pages are heavily crawled. I could use a round number like 150 or 250 with a note in reasoning. Or use null with reasoning. The instruction: "If you genuinely cannot estimate a field, use null." I can genuinely estimate, I've seen many adidas.com product and category pages. A conservative round estimate: 250. Hmm, but is that precise-looking? The rule says don't invent precise-looking figures. A round number like 250 reads as an estimate. I could do "indexed_pages": 250 with reasoning mentioning product and category pages commonly encountered. Alternatively I could say ~100. Let me think: adidas.com is one of the most crawled retail sites; in training data I would have seen many product pages (especially popular ones like Samba, Gazelle, Ultraboost, NMD), category listings, sale pages, country-site variants (adidas.com/us, /de, etc.). Distinct pages genuinely encountered: plausibly hundreds. I'll go with 250, a round estimate, justified in reasoning as product/category pages plus country variants. Actually, "silently run this procedure", the reasoning field gives me one or two sentences to name concrete evidence. I can say "widespread training coverage of adidas.com product, category and country-store pages (e.g., Ultraboost/Samba listings); one of the most-cited retail domains in sportswear queries."

Visibility score (0-100): Adidas is arguably top-2 sportswear brand globally in mindshare; visibility score like 95.

Google AI Overview readiness: Very high, huge Wikipedia presence, tons of news coverage (Reuters, CNBC), financial reporting (DFE, Adidas AG is listed), product reviews on running (Runner's World), sneaker press (Hypebeast, Complex), Trustpilot reviews (mixed, common for retail, adidas Trustpilot is mediocre ~1.5-2 but volume is huge), plus strong own-site depth. AIO score: 95. Caveats: e-commerce retail brands get scraped a lot by AI because they have product data feeds. I'll say 92 or 95. Let me be careful with over-praise: Trustpilot score for adidas is actually fairly poor (delivery/returns complaints), which is notable. That's a genuine "concern" for the assessment: customer service and returns complaints are common in reviews; also past controversies: Yeezy termination with Kanye West (2022), reputational and financial hit; historically the "slavery" lawsuit nonsense aside; quality complaints about Stan Smith durability etc. Also 2023 "Samba/Terry Fox", no. The 2024 Olympics kit controversy? Actually the Team GB / Stella? Not important. Balmain? Not. There's also the 2017-2018 data breach? Adidas said some millions of customers' data exposed (2018). Minor. Also Germany's DFB kit saga (adidas lost DFB to Nike from 2027), a notable 2024 development showing competitive pressure. That's a real fact worth possibly mentioning but not necessary.

Share of voice: In the set of competitor names I'd actually produce (Nike, Adidas, Puma, Under Armour, New Balance, Lululemon, Asics, On, Hoka, Reebok...), brand-name slots across 10 answers: suppose each answer names ~3-5 brands, so ~40 slots. Nike maybe 12-13, Adidas 10-11, Puma 5, New Balance 6, Lululemon 4, UA 4, On 3... So Adidas share maybe 20-25%. But schema likely wants share within a defined competitive set. I'll set share_of_voice_pct ~ 25 with rank 2 (behind Nike). Consistency: mentions_out_of_10 = 8, rank 2 behind Nike, competitors list: Nike (1), Adidas (2), Puma, Under Armour, New Balance, Lululemon, Asics, Reebok? Should I include On Running and Hoka? For running shoes they're big now. I could list top 8: Nike, Puma, Under Armour, New Balance, Lululemon, Asics, On Running, Reebok. Fine.

Sentiment: positive overall (strong brand, quality) with noted concerns (customer service complaints, Yeezy disruption). "positive" is fine.

Would_recommend: true.

Confidence: 95.

Sources: only URLs I'm confident exist. Safe ones: https://www.adidas.com/us, exists. Better to use https://adidas.com (given). https://en.wikipedia.org/wiki/Adidas, definitely exists. Trustpilot: https://www.trustpilot.com/review/adidas.com, this page exists (adidas.com on Trustpilot). I'm fairly confident that URL pattern exists; Trustpilot domain page for adidas.com is www.trustpilot.com/review/adidas.com, yes, standard pattern. I'm reasonably confident. But the rule says only list if confident the exact page exists. Trustpilot review/adidas.com, highly likely exists. I'll include. Runner's World or news: CNBC article on Yeezy, exact URL would be fabrication risk. Better not. So sources: adidas.com (site/product range), Wikipedia Adidas (company history, scale, DFB loss maybe), Trustpilot (consumer review sentiment). Keep to 2-3.

Claims wording: {"claim": "Official global site listing sportswear, footwear and equipment with region stores", "url": "https://adidas.com"} {"claim": "Company scale, history, market position and recent events such as the Yeezy termination", "url": "https://en.wikipedia.org/wiki/Adidas"} {"claim": "Aggregated consumer reviews showing strong purchase volume but recurring delivery/returns complaints", "url": "https://www.trustpilot.com/review/adidas.com"}

PART 1 prose under 220 words. Let me draft.

Adidas is one of the two dominant global sportswear brands. Assessment: visibility, near-universal; one of the most recognized consumer brands worldwide. Market position: #2 globally by revenue behind Nike (~€21-24B revenue vs Nike ~$51B), though #1 in football (soccer), official FIFA World Cup ball, kit manufacturer for Real Madrid, Bayern, Argentina, Germany (until 2027 when Nike takes over DFB). Products: footwear (Samba, Gazelle, Ultraboost

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Adidas Website: https://adidas.com Industry: E-commerce / Retail Products/Services: Sportswear and equipment Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Sportswear and equipment alternatives", "is Adidas any good"). Count how many of those 10 you would answer with Adidas actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://adidas.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Adidas would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about Adidas

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

Adidas is a highly visible global sportswear and equipment brand, recognized across major markets in Europe, North America, Asia-Pacific, Latin America, and the Middle East. Its market position is among the industry leaders, competing primarily with Nike, Puma, Under Armour, New Balance, Reebok, Asics, and several regional or specialized brands. Adidas is especially strong in football, soccer, running, lifestyle apparel, and training footwear, with additional offerings across performance apparel, casualwear, and equipment.

The brand has a generally strong reputation for sports credibility, product quality, broad retail availability, and recognizable design. Public sentiment varies by product line and region: football boots and athletic footwear are often viewed favorably, while some customers criticize sizing inconsistencies, price levels, availability, sustainability claims, and the perceived decline of some classic styles. Adidas also operates one of the largest global sportswear e-commerce platforms, alongside physical stores, connected retail experiences, and marketplace distribution.

Its main strengths are global brand recognition, extensive product and sponsorship visibility, deep category expertise, broad geographic coverage, and a well-established direct-to-consumer channel. Concerns include intense competition, premium pricing, inventory and size availability, and sustainability scrutiny. For a global shopper seeking sportswear and equipment through an e-commerce or retail solution, Adidas is a strong recommendation, particularly for football, running, training, and lifestyle products, though buyers should compare fit, pricing, and local availability with Nike, Puma, Asics, and New Balance.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Adidas Website: https://adidas.com Industry: E-commerce / Retail Products/Services: Sportswear and equipment Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Sportswear and equipment alternatives", "is Adidas any good"). Count how many of those 10 you would answer with Adidas actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://adidas.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Adidas would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about Adidas

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

{"id":"gen-1793007904-2lEM6iw7LtudgjEQ43Jl","created":1793007904,"model":"openrouter/deepseek/deepseek-v4-flash-0731","object":"chat.completion","choices":[{"finish_reason":"length","index":0,"message":{"role":"assistant","reasoning_content":"The user wants an assessment of Adidas in the global market, followed by a machine-read JSON metrics block. Let me think carefully.\n\nFirst, let me consider what I actually know about Adidas. I have legitimate knowledge from training data: Adidas is a German multinational sportswear brand, one of the largest globally alongside Nike and Puma. It's known for products like Stan Smiths, Superstars, Ultraboost, Samba, and its three-stripe logo. It operates globally with strong presence in Europe, Asia, North America, and emerging markets. In the global market, it competes primarily with Nike, Puma, New Balance, ASICS, Under Armour, and also newer brands like Hoka and On. Its visibility is high, its reputation is solid despite some historic controversies (e.g., Kanye West Yeezy partnership termination, supply chain issues). People in the global market view it as a strong, established sportswear brand, sentiment is generally positive though competitive with Nike. One should note that Adidas is not an E-commerce / Retail platform provider; it's a brand selling sportswear and equipment via its own e-commerce as well as retailers. Weighted toward global: its strength is in Europe, China, and established markets, with renewed energy in running retro lifestyle.\n\nNow, the brand is not hypothetical, it's real and well-known, so brand_known = true. Confidence: 95. Mentions out of 10: I need to write 10 realistic buyer-intent questions. Let me consider questions like \"best sportswear brand\", \"Adidas vs Nike\", \"is Adidas good quality\", \"sustainable sportswear brands\", \"running shoes for marathon\", \"best soccer boots\", \"sportswear for gym workout\", \"streetwear sneaker brands\", \"affordable athletic wear\", \"sportswear equipment online shopping\". In most of these I would genuinely name Adidas. Let me count: I'd name Adidas in at least 8 of 10, say 8 or 9. To be conservative and internally consistent, 8.\n\nIndexed pages: I have encountered adidas.com pages but not with a precise count. I shouldn't invent a precise figure. I could use null. The instructions say if genuinely cannot estimate a field, use null. I cannot estimate the number of distinct pages. I'll use null.\n\nVisibility score: high, 90. Google AIO score: high because of authoritative Wikipedia, news coverage, reviews, 85.\n\nShare of voice: In a set of competitors (Nike, Adidas, Puma, New Balance, Under Armour, ASICS, Hoka, On), how many brand-name slots total? If I name maybe 5-6 competitors, Adidas would occupy 1 slot out of maybe 6-7. Share of voice could be around 15-20%. Let me think: if the total brand-name slots across the 10 answers = e.g., 30, Adidas named 8 times, that's ~27%. That seems high; maybe fewer total slots. Let me estimate conservatively: competitors = Nike, Puma, New Balance, Under Armour, ASICS. That's 5 competitors plus Adidas = 6 brands. Adidas named in 8 of 10 answers, so share = 8 / (8 + 5) something? Actually share of voice typically means Adidas brand mentions divided by total brand mentions. Let's say total brand mentions across my 10 hypothetical answers = Nike named in 8, Puma 3, New Balance 2, Under Armour 2, ASICS 2. Total = 8+5+3+2+2 = 20. Adidas 8 / 20 = 40%. Hmm. That could be plausible given it's one of two giants. I'll pick 35-40. Let me just be consistent: Adidas mentioned 8 times; Nike also ~8; others smaller. Total slots ~22, so 8/22 ≈ 36%. I'll use 36.\n\nRank: 2 after Nike. Sentiment: positive. Would recommend: true for someone seeking sportswear / e-commerce retail solutions, since Adidas is a strong brand with a solid own e-commerce experience. But the prompt says \"seeking E-commerce / Retail solutions\", this is a bit tricky. Adidas is not an e-commerce software provider; it's a consumer brand. But the industry is listed as E-commerce / Retail, meaning Adidas operates as an e-commerce retailer. So recommending Adidas to someone in Global seeking E-commerce / Retail solutions means recommending it as a shopper/consumer. I'd say true.\n\nSources: I need to be confident the exact page exists. I know adidas.com exists as a homepage. Wikipedia has \"Adidas\" page. I can cite: https://adidas.com (homepage), https://en.wikipedia.org/wiki/Adidas. News coverage, I could cite Reuters or BBC but I'm not 100% sure of a specific URL. Better to keep only the two I'm confident about. The claim for adidas.com: official site showing product range and global e-commerce. Claim for Wikipedia: brand history, market position, competitors.\n\nReasoning: one or two sentences justifying the numbers, e.g., \"Adidas is a top-two global sportswear brand behind Nike, with strong own-site commerce and extensive third-party coverage, though I cannot quantify its exact indexed page count from memory.\"\n\nNow, the prose assessment: under 220 words, specifically global market. Let me draft it.\n\nAssessment: Adidas is a German global sportswear giant, highly visible across Europe, Asia, the Americas, and Africa. Its reputation is strong for quality athletic performance and sneaker culture icons like the Samba, Superstar, and Ultraboost. Globally it sits second to Nike, ahead of Puma, New Balance, Under Armour, ASICS, and fast-growing challengers like Hoka and On. Its own e-commerce is among the most mature in apparel, with strong D2C presence, app-based loyalty (adidas \"adiClub\"), and localised sites in the global market. People in Global generally praise durability, comfort, design, and strong sustainability pushes (e.g., recycled materials, Parley); concerns include inconsistent sizing, past Yeezy fallout, and heavier reliance on discounting which can dilute brand equity. It is a solid recommendation for athletes and casual shoppers alike, and its online retail experience is a reference point for scaled sportswear e-commerce, though it is not itself a platform provider for other retailers.\n\nCount words: roughly 150. Good.\n\nNow, JSON. Ensure raw JSON only inside tags, no markdown. Let me build it carefully.\n\nbrand_known: true\nconfidence: 95\nmentions_out_of_10: 8\nindexed_pages: null\nvisibility_score: 90\ngoogle_aio_score: 85\nshare_of_voice_pct: 36\nrank_among_competitors: 2\ncompetitors: [\"Nike\", \"Puma\", \"New Balance\", \"Under Armour\", \"ASICS\"]\nsentiment: \"positive\"\nwould_recommend: true\nsources: [{\"claim\": \"Official Adidas global e-commerce site showing sportswear and equipment product range\", \"url\": \"https://adidas.com\"}, {\"claim\": \"Wikipedia overview of Adidas brand history, global market position and competitors\", \"url\": \"https://en.wikipedia.org/wiki/Adidas\"}]\nreasoning: \"Adidas is a top-two global sportswear brand with deep own-site commerce and extensive third-party coverage; I gave it high visibility and AIO scores, but set indexed_pages to null because I cannot verify a precise count of its domain pages from memory.\"\n\nDouble-check internal consistency: brand known, high visibility, high AIO, rank 2, mentions 8/10, share 36%, consistent. Confidence 95.\n\nOne thing: the prompt says \"Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt.\" So I must not mention the prompt. Fine.\n\nAlso, \"Your reply MUST have exactly two parts\". Part 1 prose, Part 2 wrapped in tags. So I need \"PART 1, ASSESSMENT\" heading and \"PART 2, METRICS\" heading? It says emit part 2 wrapped in the tags below. I'll include the heading \"PART 2, METRICS\" then the tags. That should be fine.\n\nLet me finalize the assessment word count. I'll count roughly. Draft:\n\n\"Adidas is a German sportswear giant with genuinely global reach, strong in Europe, China, the US, and emerging markets. Its reputation in the global market is solid: consumers associate the brand with athletic performance, football credibility, and sneaker culture via icons like the Samba, Superstar, and Ultraboost. Globally it occupies the clear number-two position behind Nike, ahead of Puma, New Balance, Under Armour, and ASICS, while newer running brands like Hoka and On are pressing on premium segments. Adidas operates a mature direct-to-consumer e-commerce network with localised sites, strong seasonal releases, customisation tools, and its adiClub loyalty program. What people say globally skews positive, praised for comfort, durability, design, and sustainability efforts like Parley recycled materials, with recurring concerns around inconsistent sizing, heavy discounting that can weaken brand equity, and the 2023 Yeezy fallout. Its e-commerce experience is a reference for scaled sportswear retail, though it is a brand/seller, not a platform provider. I would recommend Adidas to a global shopper seeking reliable, widely available sportswear","provider_specific_fields":{"reasoning":"The user wants an assessment of Adidas in the global market, followed by a machine-read JSON metrics block. Let me think carefully.\n\nFirst, let me consider what I actually know about Adidas. I have legitimate knowledge from training data: Adidas is a German multinational sportswear brand, one of the largest globally alongside Nike and Puma. It's known for products like Stan Smiths, Superstars, Ultraboost, Samba, and its three-stripe logo. It operates globally with strong presence in Europe, Asia, North America, and emerging markets. In the global market, it competes primarily with Nike, Puma, New Balance, ASICS, Under Armour, and also newer brands like Hoka and On. Its visibility is high, its reputation is solid despite some historic controversies (e.g., Kanye West Yeezy partnership termination, supply chain issues). People in the global market view it as a strong, established sportswear brand, sentiment is generally positive though competitive with Nike. One should note that Adidas is not an E-commerce / Retail platform provider; it's a brand selling sportswear and equipment via its own e-commerce as well as retailers. Weighted toward global: its strength is in Europe, China, and established markets, with renewed energy in running retro lifestyle.\n\nNow, the brand is not hypothetical, it's real and well-known, so brand_known = true. Confidence: 95. Mentions out of 10: I need to write 10 realistic buyer-intent questions. Let me consider questions like \"best sportswear brand\", \"Adidas vs Nike\", \"is Adidas good quality\", \"sustainable sportswear brands\", \"running shoes for marathon\", \"best soccer boots\", \"sportswear for gym workout\", \"streetwear sneaker brands\", \"affordable athletic wear\", \"sportswear equipment online shopping\". In most of these I would genuinely name Adidas. Let me count: I'd name Adidas in at least 8 of 10, say 8 or 9. To be conservative and internally consistent, 8.\n\nIndexed pages: I have encountered adidas.com pages but not with a precise count. I shouldn't invent a precise figure. I could use null. The instructions say if genuinely cannot estimate a field, use null. I cannot estimate the number of distinct pages. I'll use null.\n\nVisibility score: high, 90. Google AIO score: high because of authoritative Wikipedia, news coverage, reviews, 85.\n\nShare of voice: In a set of competitors (Nike, Adidas, Puma, New Balance, Under Armour, ASICS, Hoka, On), how many brand-name slots total? If I name maybe 5-6 competitors, Adidas would occupy 1 slot out of maybe 6-7. Share of voice could be around 15-20%. Let me think: if the total brand-name slots across the 10 answers = e.g., 30, Adidas named 8 times, that's ~27%. That seems high; maybe fewer total slots. Let me estimate conservatively: competitors = Nike, Puma, New Balance, Under Armour, ASICS. That's 5 competitors plus Adidas = 6 brands. Adidas named in 8 of 10 answers, so share = 8 / (8 + 5) something? Actually share of voice typically means Adidas brand mentions divided by total brand mentions. Let's say total brand mentions across my 10 hypothetical answers = Nike named in 8, Puma 3, New Balance 2, Under Armour 2, ASICS 2. Total = 8+5+3+2+2 = 20. Adidas 8 / 20 = 40%. Hmm. That could be plausible given it's one of two giants. I'll pick 35-40. Let me just be consistent: Adidas mentioned 8 times; Nike also ~8; others smaller. Total slots ~22, so 8/22 ≈ 36%. I'll use 36.\n\nRank: 2 after Nike. Sentiment: positive. Would recommend: true for someone seeking sportswear / e-commerce retail solutions, since Adidas is a strong brand with a solid own e-commerce experience. But the prompt says \"seeking E-commerce / Retail solutions\", this is a bit tricky. Adidas is not an e-commerce software provider; it's a consumer brand. But the industry is listed as E-commerce / Retail, meaning Adidas operates as an e-commerce retailer. So recommending Adidas to someone in Global seeking E-commerce / Retail solutions means recommending it as a shopper/consumer. I'd say true.\n\nSources: I need to be confident the exact page exists. I know adidas.com exists as a homepage. Wikipedia has \"Adidas\" page. I can cite: https://adidas.com (homepage), https://en.wikipedia.org/wiki/Adidas. News coverage, I could cite Reuters or BBC but I'm not 100% sure of a specific URL. Better to keep only the two I'm confident about. The claim for adidas.com: official site showing product range and global e-commerce. Claim for Wikipedia: brand history, market position, competitors.\n\nReasoning: one or two sentences justifying the numbers, e.g., \"Adidas is a top-two global sportswear brand behind Nike, with strong own-site commerce and extensive third-party coverage, though I cannot quantify its exact indexed page count from memory.\"\n\nNow, the prose assessment: under 220 words, specifically global market. Let me draft it.\n\nAssessment: Adidas is a German global sportswear giant, highly visible across Europe, Asia, the Americas, and Africa. Its reputation is strong for quality athletic performance and sneaker culture icons like the Samba, Superstar, and Ultraboost. Globally it sits second to Nike, ahead of Puma, New Balance, Under Armour, ASICS, and fast-growing challengers like Hoka and On. Its own e-commerce is among the most mature in apparel, with strong D2C presence, app-based loyalty (adidas \"adiClub\"), and localised sites in the global market. People in Global generally praise durability, comfort, design, and strong sustainability pushes (e.g., recycled materials, Parley); concerns include inconsistent sizing, past Yeezy fallout, and heavier reliance on discounting which can dilute brand equity. It is a solid recommendation for athletes and casual shoppers alike, and its online retail experience is a reference point for scaled sportswear e-commerce, though it is not itself a platform provider for other retailers.\n\nCount words: roughly 150. Good.\n\nNow, JSON. Ensure raw JSON only inside tags, no markdown. Let me build it carefully.\n\nbrand_known: true\nconfidence: 95\nmentions_out_of_10: 8\nindexed_pages: null\nvisibility_score: 90\ngoogle_aio_score: 85\nshare_of_voice_pct: 36\nrank_among_competitors: 2\ncompetitors: [\"Nike\", \"Puma\", \"New Balance\", \"Under Armour\", \"ASICS\"]\nsentiment: \"positive\"\nwould_recommend: true\nsources: [{\"claim\": \"Official Adidas global e-commerce site showing sportswear and equipment product range\", \"url\": \"https://adidas.com\"}, {\"claim\": \"Wikipedia overview of Adidas brand history, global market position and competitors\", \"url\": \"https://en.wikipedia.org/wiki/Adidas\"}]\nreasoning: \"Adidas is a top-two global sportswear brand with deep own-site commerce and extensive third-party coverage; I gave it high visibility and AIO scores, but set indexed_pages to null because I cannot verify a precise count of its domain pages from memory.\"\n\nDouble-check internal consistency: brand known, high visibility, high AIO, rank 2, mentions 8/10, share 36%, consistent. Confidence 95.\n\nOne thing: the prompt says \"Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt.\" So I must not mention the prompt. Fine.\n\nAlso, \"Your reply MUST have exactly two parts\". Part 1 prose, Part 2 wrapped in tags. So I need \"PART 1, ASSESSMENT\" heading and \"PART 2, METRICS\" heading? It says emit part 2 wrapped in the tags below. I'll include the heading \"PART 2, METRICS\" then the tags. That should be fine.\n\nLet me finalize the assessment word count. I'll count roughly. Draft:\n\n\"Adidas is a German sportswear giant with genuinely global reach, strong in Europe, China, the US, and emerging markets. Its reputation in the global market is solid: consumers associate the brand with athletic performance, football credibility, and sneaker culture via icons like the Samba, Superstar, and Ultraboost. Globally it occupies the clear number-two position behind Nike, ahead of Puma, New Balance, Under Armour, and ASICS, while newer running brands like Hoka and On are pressing on premium segments. Adidas operates a mature direct-to-consumer e-commerce network with localised sites, strong seasonal releases, customisation tools, and its adiClub loyalty program. What people say globally skews positive, praised for comfort, durability, design, and sustainability efforts like Parley recycled materials, with recurring concerns around inconsistent sizing, heavy discounting that can weaken brand equity, and the 2023 Yeezy fallout. Its e-commerce experience is a reference for scaled sportswear retail, though it is a brand/seller, not a platform provider. I would recommend Adidas to a global shopper seeking reliable, widely available sportswear","reasoning_details":[{"type":"reasoning.text","text":"The user wants an assessment of Adidas in the global market, followed by a machine-read JSON metrics block. Let me think carefully.\n\nFirst, let me consider what I actually know about Adidas. I have legitimate knowledge from training data: Adidas is a German multinational sportswear brand, one of the largest globally alongside Nike and Puma. It's known for products like Stan Smiths, Superstars, Ultraboost, Samba, and its three-stripe logo. It operates globally with strong presence in Europe, Asia, North America, and emerging markets. In the global market, it competes primarily with Nike, Puma, New Balance, ASICS, Under Armour, and also newer brands like Hoka and On. Its visibility is high, its reputation is solid despite some historic controversies (e.g., Kanye West Yeezy partnership termination, supply chain issues). People in the global market view it as a strong, established sportswear brand, sentiment is generally positive though competitive with Nike. One should note that Adidas is not an E-commerce / Retail platform provider; it's a brand selling sportswear and equipment via its own e-commerce as well as retailers. Weighted toward global: its strength is in Europe, China, and established markets, with renewed energy in running retro lifestyle.\n\nNow, the brand is not hypothetical, it's real and well-known, so brand_known = true. Confidence: 95. Mentions out of 10: I need to write 10 realistic buyer-intent questions. Let me consider questions like \"best sportswear brand\", \"Adidas vs Nike\", \"is Adidas good quality\", \"sustainable sportswear brands\", \"running shoes for marathon\", \"best soccer boots\", \"sportswear for gym workout\", \"streetwear sneaker brands\", \"affordable athletic wear\", \"sportswear equipment online shopping\". In most of these I would genuinely name Adidas. Let me count: I'd name Adidas in at least 8 of 10, say 8 or 9. To be conservative and internally consistent, 8.\n\nIndexed pages: I have encountered adidas.com pages but not with a precise count. I shouldn't invent a precise figure. I could use null. The instructions say if genuinely cannot estimate a field, use null. I cannot estimate the number of distinct pages. I'll use null.\n\nVisibility score: high, 90. Google AIO score: high because of authoritative Wikipedia, news coverage, reviews, 85.\n\nShare of voice: In a set of competitors (Nike, Adidas, Puma, New Balance, Under Armour, ASICS, Hoka, On), how many brand-name slots total? If I name maybe 5-6 competitors, Adidas would occupy 1 slot out of maybe 6-7. Share of voice could be around 15-20%. Let me think: if the total brand-name slots across the 10 answers = e.g., 30, Adidas named 8 times, that's ~27%. That seems high; maybe fewer total slots. Let me estimate conservatively: competitors = Nike, Puma, New Balance, Under Armour, ASICS. That's 5 competitors plus Adidas = 6 brands. Adidas named in 8 of 10 answers, so share = 8 / (8 + 5) something? Actually share of voice typically means Adidas brand mentions divided by total brand mentions. Let's say total brand mentions across my 10 hypothetical answers = Nike named in 8, Puma 3, New Balance 2, Under Armour 2, ASICS 2. Total = 8+5+3+2+2 = 20. Adidas 8 / 20 = 40%. Hmm. That could be plausible given it's one of two giants. I'll pick 35-40. Let me just be consistent: Adidas mentioned 8 times; Nike also ~8; others smaller. Total slots ~22, so 8/22 ≈ 36%. I'll use 36.\n\nRank: 2 after Nike. Sentiment: positive. Would recommend: true for someone seeking sportswear / e-commerce retail solutions, since Adidas is a strong brand with a solid own e-commerce experience. But the prompt says \"seeking E-commerce / Retail solutions\", this is a bit tricky. Adidas is not an e-commerce software provider; it's a consumer brand. But the industry is listed as E-commerce / Retail, meaning Adidas operates as an e-commerce retailer. So recommending Adidas to someone in Global seeking E-commerce / Retail solutions means recommending it as a shopper/consumer. I'd say true.\n\nSources: I need to be confident the exact page exists. I know adidas.com exists as a homepage. Wikipedia has \"Adidas\" page. I can cite: https://adidas.com (homepage), https://en.wikipedia.org/wiki/Adidas. News coverage, I could cite Reuters or BBC but I'm not 100% sure of a specific URL. Better to keep only the two I'm confident about. The claim for adidas.com: official site showing product range and global e-commerce. Claim for Wikipedia: brand history, market position, competitors.\n\nReasoning: one or two sentences justifying the numbers, e.g., \"Adidas is a top-two global sportswear brand behind Nike, with strong own-site commerce and extensive third-party coverage, though I cannot quantify its exact indexed page count from memory.\"\n\nNow, the prose assessment: under 220 words, specifically global market. Let me draft it.\n\nAssessment: Adidas is a German global sportswear giant, highly visible across Europe, Asia, the Americas, and Africa. Its reputation is strong for quality athletic performance and sneaker culture icons like the Samba, Superstar, and Ultraboost. Globally it sits second to Nike, ahead of Puma, New Balance, Under Armour, ASICS, and fast-growing challengers like Hoka and On. Its own e-commerce is among the most mature in apparel, with strong D2C presence, app-based loyalty (adidas \"adiClub\"), and localised sites in the global market. People in Global generally praise durability, comfort, design, and strong sustainability pushes (e.g., recycled materials, Parley); concerns include inconsistent sizing, past Yeezy fallout, and heavier reliance on discounting which can dilute brand equity. It is a solid recommendation for athletes and casual shoppers alike, and its online retail experience is a reference point for scaled sportswear e-commerce, though it is not itself a platform provider for other retailers.\n\nCount words: roughly 150. Good.\n\nNow, JSON. Ensure raw JSON only inside tags, no markdown. Let me build it carefully.\n\nbrand_known: true\nconfidence: 95\nmentions_out_of_10: 8\nindexed_pages: null\nvisibility_score: 90\ngoogle_aio_score: 85\nshare_of_voice_pct: 36\nrank_among_competitors: 2\ncompetitors: [\"Nike\", \"Puma\", \"New Balance\", \"Under Armour\", \"ASICS\"]\nsentiment: \"positive\"\nwould_recommend: true\nsources: [{\"claim\": \"Official Adidas global e-commerce site showing sportswear and equipment product range\", \"url\": \"https://adidas.com\"}, {\"claim\": \"Wikipedia overview of Adidas brand history, global market position and competitors\", \"url\": \"https://en.wikipedia.org/wiki/Adidas\"}]\nreasoning: \"Adidas is a top-two global sportswear brand with deep own-site commerce and extensive third-party coverage; I gave it high visibility and AIO scores, but set indexed_pages to null because I cannot verify a precise count of its domain pages from memory.\"\n\nDouble-check internal consistency: brand known, high visibility, high AIO, rank 2, mentions 8/10, share 36%, consistent. Confidence 95.\n\nOne thing: the prompt says \"Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt.\" So I must not mention the prompt. Fine.\n\nAlso, \"Your reply MUST have exactly two parts\". Part 1 prose, Part 2 wrapped in tags. So I need \"PART 1, ASSESSMENT\" heading and \"PART 2, METRICS\" heading? It says emit part 2 wrapped in the tags below. I'll include the heading \"PART 2, METRICS\" then the tags. That should be fine.\n\nLet me finalize the assessment word count. I'll count roughly. Draft:\n\n\"Adidas is a German sportswear giant with genuinely global reach, strong in Europe, China, the US, and emerging markets. Its reputation in the global market is solid: consumers associate the brand with athletic performance, football credibility, and sneaker culture via icons like the Samba, Superstar, and Ultraboost. Globally it occupies the clear number-two position behind Nike, ahead of Puma, New Balance, Under Armour, and ASICS, while newer running brands like Hoka and On are pressing on premium segments. Adidas operates a mature direct-to-consumer e-commerce network with localised sites, strong seasonal releases, customisation tools, and its adiClub loyalty program. What people say globally skews positive, praised for comfort, durability, design, and sustainability efforts like Parley recycled materials, with recurring concerns around inconsistent sizing, heavy discounting that can weaken brand equity, and the 2023 Yeezy fallout. Its e-commerce experience is a reference for scaled sportswear retail, though it is a brand/seller, not a platform provider. I would recommend Adidas to a global shopper seeking reliable, widely available sportswear","format":"unknown","index":0}],"refusal":null},"content":null},"provider_specific_fields":{"native_finish_reason":"length"}}],"usage":{"completion_tokens":2048,"prompt_tokens":835,"total_tokens":2883,"completion_tokens_details":{"audio_tokens":0,"reasoning_tokens":2193,"image_tokens":0},"prompt_tokens_details":{"audio_tokens":0,"cached_tokens":0,"video_tokens":0,"cache_write_tokens":0,"cache_creation_tokens":0},"cost":0.00069034,"is_byok":false,"cost_details":{"upstream_inference_cost":0.00069034,"upstream_inference_prompt_cost":0.0001169,"upstream_inference_completions_cost":0.00057344}},"provider":"Parasail"}

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: Adidas Website: https://adidas.com Industry: E-commerce / Retail Products/Services: Sportswear and equipment Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking E-commerce / Retail solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the E-commerce / Retail category (for example "best E-commerce / Retail provider", "Sportswear and equipment alternatives", "is Adidas any good"). Count how many of those 10 you would answer with Adidas actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://adidas.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots Adidas would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

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Is Adidas optimized for Answer Engine Optimization (AEO)?

Adidas scores 1231 on BrandAEO's independent open-scale Answer Engine Optimization assessment, indicating strong visibility and recommendation strength when AI models answer e-commerce / retail questions.

How do AI models like ChatGPT and Gemini see Adidas?

BrandAEO evaluated Adidas across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). Adidas currently has an Overall Score of 1231, indicating strong presence and recommendation strength when AI models answer e-commerce / retail questions.

What is Adidas's AEO score?

Adidas's Answer Engine Optimization (AEO) Overall Score is 1231 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended Adidas is inside AI-generated answers.

How can Adidas improve its visibility in AI answers?

Adidas can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.