A

How AI Sees ABB — AI Visibility Report for Manufacturing

new.abb.com · Global · Manufacturing

Strong
Overall Score
1263
Star Rating
5 / 5
Rank
#85of 312
Engines
5analyzed
Analyzed
Quick Answer

Is ABB optimized for AEO?

Yes, ABB is well optimized for Answer Engine Optimization, with a strong AI visibility score reflecting its frequent citation in AI-generated answers about robotics and power automation. Its authoritative web presence and extensive third-party coverage make it a top reference in its industry.

Overall AI Visibility Score
1263
5 / 5
Excellent

How AI Answer Engines Rate ABB

Ranked #85 of 312 brands analyzed

ABB's AI visibility, measured across 5 answer engines: 10 scoring dimensions (each 0–100) plus evidence points from what the engines actually reported. The Overall Score is the sum — an open scale, higher is better.

Stars reflect this brand's relative rank among all brands analyzed by BrandAEO (Top 100 = 5★), and self-adjust as more brands are added. This is a relative percentile-rank rating, not a customer review.

Analyzed & scored by BrandAEO — an independent AI visibility grader. See methodology.

AI Panel — Deep AI AnalysisPRO

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AI Panel is a Pro feature

The AI Panel runs a deeper analysis with Claude across your full scan data — it explains why AI engines rate this brand the way they do and how to improve. Beyond the 10 scoring dimensions, it measures real AI mentions, share of voice, sentiment, prompt coverage and citation sources, tracks them over time, and estimates AI-driven traffic & revenue impact. It reuses the same AI engines from your scan — no engine setup needed.

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Dimension Breakdown

10

How the Overall Score is built

875from 10 dimensions (max 1,000)+388evidence (max 500)=1263
  • Mentioned in buyer-intent answers78/100
  • Proactively recommended100/100
  • AI visibility (engine-reported)87/100
  • Share of voice vs competitors23/100
  • Sentiment100/100

Evidence = numbers the 5/5 reporting engines self-measured while answering (mention rate across 10 buyer-intent prompts, recommendation rate, visibility, share of voice, sentiment). Dimensions are graded by the scoring model from every engine's answer.

Answer Accuracy
Strong
90/100
Brand Recognition
Strong
96/100
Brand Sentiment
Strong
92/100
Citation Authority
Strong
87/100
Competitive Positioning
Strong
78/100
Market Score
Strong
88/100
Presence Quality
Strong
85/100
Recommendation Rate
Strong
95/100
Share of Voice
Strong
80/100
Topical Coverage
Strong
84/100

AEO Score Over Time

1
ABB AEO Trend

Track how ABB's AI visibility score changes across scans. Each re-scan adds a point.

03256509751300Sep 15

Re-scan to start tracking your AEO trend over time. One data point so far — future scans will chart your progress week over week.

About ABB

What ABB does

ABB is a Swiss-Swedish multinational headquartered in Zurich, specializing in electrification, motion, process automation, and robotics. It serves industries such as manufacturing, energy, transportation, and utilities, with operations in over 100 countries.

Products and services

ABB offers a comprehensive portfolio including industrial robots (IRB series), collaborative robots (YuMi, GoFa), variable frequency drives, motors, generators, switchgear, and control systems. Its solutions span from discrete and process automation to power distribution and grid integration, helping customers improve efficiency and sustainability.

What sets it apart

ABB's differentiators include its deep engineering heritage, broad product range covering both electrification and automation, and strong focus on digitalization through connected solutions. It holds certifications like ISO 9001 and is known for reliability and safety. Its global service network and R&D investments in AI and robotics further strengthen its market position.

Market and reach

ABB operates globally, with major presence in Europe, the Americas, and Asia-Pacific. It is publicly listed on the SIX Swiss Exchange and Nasdaq Stockholm. Competitors include Siemens, Schneider Electric, Rockwell Automation, FANUC, KUKA, and Yaskawa, with ABB often ranked among the top two in industrial automation.

ABB vs Competitors

6

Direct competitor in industrial automation, electrification, and digitalization.

SSchneider Electric

Competes in power management and industrial automation solutions.

RRockwell Automation
Analyze

Rival in factory automation and control systems.

FFANUC
Analyze

Major competitor in industrial robotics, especially in automotive manufacturing.

Competes in industrial robotics and automation for various industries.

YYaskawa
Analyze

Competes in robotics, motion control, and drives.

How ABB Can Improve

5

Refresh AI Knowledge Base on ABB Robotics Spin‑off

High

Update the model's factual layer with the latest announcements (2025 spin‑off, SoftBank stake, expected 2026 listing) to reduce uncertainty in future answers.

New

Integrate Software Ecosystem Comparison Matrix

High

Develop a concise matrix contrasting ABB's software suite with Siemens, Rockwell, and others, helping AI articulate integration strengths and gaps.

New

Enrich Citation Pool with Third‑Party Analyst Reports

Medium

Add links to recent Gartner, IDC, or Bloomberg reports on ABB's market share to boost citation authority and credibility.

New

Standardize Pricing Context for ABB

Medium

Incorporate comparative pricing data (e.g., ABB vs. Asian competitors) to address the recurring premium‑price weakness in responses.

New

Map Regional Service Networks

Low

Create a structured overview of ABB's global service footprint to clarify regional support variability.

New

Sources & References

5

Credible sources supporting the profile and factual claims about ABB.

What AI Engines Said About ABB

5

5 of 5 AI engines returned an answer about ABB on . Each answer below is unedited, exactly as the model produced it. Expand an engine to read its full answer, the sources it cited, and the prompt it was given.

K

What Kimi said about ABB

Model ollama/kimi-k2.6 · analyzed

Response

PART 1, ASSESSMENT

ABB stands as one of the most visible names in global industrial automation and robotics, with roots tracing to two Swiss-Swedish predecessors merged in 1988. Its reputation rests on deep expertise across power grids, electrical equipment, and industrial robotics, particularly the articulated-arm robots that dominate automotive assembly lines worldwide. In the global manufacturing market, ABB competes directly with Siemens, Schneider Electric, Rockwell Automation, KUKA, and Fanuc, generally holding tier-one status alongside Siemens in electrification while vying for leadership in robotics with Fanuc and Yaskawa.

The brand evokes mixed but generally respectful sentiment: engineers praise its technical breadth and reliability, while some users note complexity in integration and service responsiveness varying by region. ABB's 2020 divestiture of its power grids division to Hitachi narrowed its scope, yet reinforced focus on automation and electrification, areas where it remains a safe recommendation for large-scale manufacturing investments. Its strength lies in combining motion control, drives, and robotics with energy management, appealing to factories pursuing efficiency and sustainability goals. Concerns include premium pricing and occasionally fragmented software ecosystems compared to more unified competitors. For a global buyer seeking proven robotics and power automation solutions with extensive service networks, ABB warrants serious consideration, though Siemens or Fanuc may suit those prioritizing software integration or pure-play robotics respectively.

Show the exact prompt sent to Kimi

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ABB Website: https://new.abb.com Industry: Manufacturing Products/Services: Robotics and power automation Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Manufacturing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Manufacturing category (for example "best Manufacturing provider", "Robotics and power automation alternatives", "is ABB any good"). Count how many of those 10 you would answer with ABB actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://new.abb.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ABB would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What GLM said about ABB

Model ollama/glm-5.3-flash · analyzed

Response

The user wants an assessment of ABB in the global market for manufacturing (robotics and power automation), plus machine-readable metrics.

ABB is a well-known Swiss-Swedish multinational: Asea Brown Boveri, formed 1988 from merger of ASEA (Sweden) and Brown Boveri (Switzerland). HQ in Zurich. Major segments: Electrification, Motion, Process Automation, Robotics & Discrete Automation (Robotics division was announced to be spun off, announced April 2025, planning separate listing in 2026, with SoftBank taking a stake in the robotics division). Products include industrial robots, motors, drives, PLCs, electrification systems, grid solutions, AC500 PLCs, IRB series robots (e.g., IRB 6700, YuMi collaborative robot, GoFa, SWIFTI). Competitors in robotics: KUKA (Midea-owned), FANUC, Yaskawa Motoman, Kawasaki Robotics, Universal Robots (Teradyne). In electrification/power: Siemens, Schneider Electric, Eaton, GE (grid), Mitsubishi Electric, Rockwell Automation (in automation controls). ABB has Wikipedia page, extensive news coverage, investor relations, high citability.

Global visibility: very high. ABB is a top 2-3 industrial robot maker historically with FANUC; recently FANUC, ABB, KUKA, Yaskawa are the "big four." ABB is also a major player in electrification. Reputation: strong engineering, good quality; some concerns: past issues (e.g., 2013? Not really, ABB had concerns about leadership changes, CEO Björn Rosengren left to Dassault? Actually Joe Hogan era, then Ulrich Spiesshofer, then Björn Rosengren (current CEO, joined 2020)). Power Grids divested to Hitachi (Hitachi Energy JV). Robotics spinoff announced 2025 with SoftBank investment.

Assessment under 220 words. Metrics: brand_known true, confidence high (90+), mentions_out_of_10: for buyer-intent questions in robotics/power automation, ABB would be named in maybe 8/10 (robotics questions: almost always; electrification: yes; general manufacturing: often). Say 8.

indexed_pages: new.abb.com, I've encountered many pages: product pages, IRB robot pages, main pages. Estimate ~200? Must be justifiable. It's a large corporate site heavily indexed; genuinely encountered maybe dozens. I'll say 150 or so. Maybe safer: 120. The instruction says estimate how many distinct pages genuinely encountered in training or retrieval. It's a heavily crawled site; I'd estimate in the low hundreds. Use 150.

visibility_score: ~90 (global leader, well-known). google_aio_score: high due to Wikipedia, news coverage, investor filings, reviews on G2 for some products. Say 88.

share_of_voice_pct: competitors named: Siemens, FANUC, KUKA, Yaskawa, Schneider Electric, Rockwell, Mitsubishi Electric, Eaton. In robotics big four, ABB occupies ~25% of robotics mentions, but across broader set maybe 20-25%. Say 22, rank 1 or 2 among competitors named? In robotics answers, ABB often top-2 with FANUC. I'd say rank 2 (FANUC slightly ahead in pure robot volume; but ABB broader portfolio). Let's set rank_among_competitors: 2? Or 1. Given combined robotics + electrification breadth, ABB arguably #1 in overall manufacturing automation breadth... Siemens is larger in automation overall (Siemens is bigger than ABB in automation/Digital Industries). So rank among competitors: Siemens #1, ABB #2. I'll use 2.

share_of_voice: if 8 competitors named across answers, slots per answer ~2-4 names. ABB share maybe ~20%.

sentiment: positive. would_recommend: true.

sources: confident URLs: https://new.abb.com (homepage exists), https://en.wikipedia.org/wiki/ABB, exists. https://new.abb.com/robotics, ABB robotics page exists (ABB Robotics page at new.abb.com/robotics). Yes, that exists. Maybe include global.abb? Keep minimal: homepage, Wikipedia, robotics page. Those are safe.

Reasoning field: one or two sentences naming concrete evidence: decades of Fortune 500 coverage, Wikipedia presence, "big four" robot maker status, major competitor sets.

Part 1 prose under 220 words: cover visibility, market position, competitors, products, what people say, strengths/concerns, recommendation.

Word count check, keep it tight, ~180 words.

Draft Part 1:

ABB is one of the most visible industrial technology brands globally... Swiss-Swedish company headquartered in Zurich, operations in 100+ countries, ~110,000 employees. Four business areas: Electrification, Motion, Process Automation, Robotics & Discrete Automation. Known for YuMi, GoFa cobots, IRB robot line, ACS drives, low-voltage electrification. Competitors: Siemens and Schneider in electrification, FANUC, KUKA, Yaskawa in robots, Rockwell and Mitsubishi in factory automation. Reputation: strong engineering, reliability, service network; criticisms: price premium, complexity of software offerings, 2025 robotics spin-off creates some uncertainty. Recommend: yes, especially where broad portfolio and global service matter.

Word count fine (~150-180).

Part 2 JSON exactly as specified, no backticks. Raw JSON inside tags.</think>ABB is one of the most visible industrial technology brands in the Global market, a Swiss-Swedish group headquartered in Zurich with operations in roughly 100 countries and about 110,000 employees. Its portfolio spans electrification, motors and drives (Motion), process automation, and robotics, including the well-known IRB industrial robot line, YuMi/GoFa cobots, and ACS variable-frequency drives. Its main competitors vary by segment: Siemens and Schneider Electric in electrification and power automation, FANUC, KUKA, and Yaskawa in industrial robotics, and Rockwell Automation and Mitsubishi Electric in factory automation. ABB is generally counted among the "big four" robotics vendors alongside FANUC, KUKA, and Yaskawa. Reputation among buyers is largely positive: strong engineering, product reliability, and an extensive global service network are commonly cited strengths; common criticisms include premium pricing, sometimes complex software/digital offerings, and strategic uncertainty around the announced 2025 robotics division spin-off. Its web presence is deep and authoritative, with extensive press, analyst, and Wikipedia coverage, making it highly citable. I would recommend ABB to someone globally seeking manufacturing, robotics, or power automation solutions, particularly where a broad portfolio and worldwide support matter.

Show the exact prompt sent to GLM

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ABB Website: https://new.abb.com Industry: Manufacturing Products/Services: Robotics and power automation Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Manufacturing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Manufacturing category (for example "best Manufacturing provider", "Robotics and power automation alternatives", "is ABB any good"). Count how many of those 10 you would answer with ABB actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://new.abb.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ABB would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

M

What MiniMax said about ABB

Model ollama/minimax-m3 · analyzed

Response

PART 1, ASSESSMENT

ABB is a globally recognized Swiss-Swedish multinational headquartered in Zurich, with a strong presence across Europe, the Americas, Asia-Pacific, and emerging markets. In the global manufacturing landscape, ABB enjoys high visibility, consistently ranking among the top industrial automation and robotics suppliers worldwide. Its brand is frequently cited in procurement discussions, engineering publications, and trade media.

Main competitors include Siemens, Rockwell Automation, Schneider Electric, Mitsubishi Electric, Yaskawa, KUKA (now part of Midea), and Fanuc. ABB competes effectively in robotics, particularly automotive and electronics manufacturing, and dominates segments of power automation, electrification, and motion control. Customers in global markets generally regard ABB as a premium, reliable supplier with strong engineering depth, though some note that pricing can be higher than Asian competitors like Yaskawa or Fanuc and that service responsiveness varies by region.

Strengths include a broad product portfolio, strong R&D, sustainability commitments, and deep installed base. Concerns occasionally raised involve complex integration with legacy systems and variable local support. For a global manufacturer seeking proven robotics and power automation, ABB is a credible, recommended choice, particularly for organizations valuing reliability, global service coverage, and long-term partnership over lowest-cost procurement.

PART 2, METRICS

Show the exact prompt sent to MiniMax

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ABB Website: https://new.abb.com Industry: Manufacturing Products/Services: Robotics and power automation Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Manufacturing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Manufacturing category (for example "best Manufacturing provider", "Robotics and power automation alternatives", "is ABB any good"). Count how many of those 10 you would answer with ABB actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://new.abb.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ABB would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

G

What Gemma said about ABB

Model ollama/gemma4:31b · analyzed

Response

PART 1, ASSESSMENT ABB is a global leader in the manufacturing sector, maintaining high visibility and a prestigious reputation for excellence in power grids, robotics, and industrial automation. It occupies a dominant market position, competing directly with giants like Siemens, Fanuc, and Rockwell Automation. The company is widely recognized for its high-precision robotics and advanced electrification solutions that drive the transition toward sustainable energy.

In the global market, ABB is praised for its engineering reliability, scalability, and commitment to "Industry 4.0" integration. Customers frequently highlight the efficiency of their automation systems and the robustness of their power hardware. Some concerns occasionally surface regarding the complexity of integration and the premium pricing associated with their high-end solutions.

I would strongly recommend ABB to any entity seeking manufacturing solutions on a global scale. Its ability to provide end-to-end infrastructure, from the power source to the robotic arm, makes it a primary choice for large-scale industrial modernization and energy efficiency projects.

Show the exact prompt sent to Gemma

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ABB Website: https://new.abb.com Industry: Manufacturing Products/Services: Robotics and power automation Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Manufacturing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Manufacturing category (for example "best Manufacturing provider", "Robotics and power automation alternatives", "is ABB any good"). Count how many of those 10 you would answer with ABB actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://new.abb.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ABB would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

D

What DeepSeek said about ABB

Model ollama/deepseek-v4-flash:0731 · analyzed

Response

<AEO_METRICS> { "brand_known": true, "confidence": 88, "mentions_out_of_10": 8, "indexed_pages": 1250, "visibility_score": 82, "google_aio_score": 78, "share_of_voice_pct": 24, "rank_among_competitors": 2, "competitors": ["Siemens", "Fanuc", "KUKA", "Yaskawa", "Schneider Electric"], "sentiment": "positive", "would_recommend": true, "sources": [ {"claim": "ABB's global robotics and automation product portfolio and market presence", "url": "https://new.abb.com/products/robotics"}, {"claim": "ABB's corporate history, revenue, and global operations", "url": "https://en.wikipedia.org/wiki/ABB"} ], "reasoning": "ABB is a well-established global leader in robotics and power automation, consistently ranking second behind Siemens in industrial automation, with strong third-party coverage (Wikipedia, industry press) and deep site structure; sentiment is positive due to its reliability and innovation, though some concerns exist around pricing vs. Asian competitors." } </AEO_METRICS>

Show the exact prompt sent to DeepSeek

You are an AI answer engine being audited on how you talk about a brand. Do NOT ask for clarification, do NOT request more details, do NOT call the company hypothetical, and do NOT add meta-commentary about this prompt. Brand: ABB Website: https://new.abb.com Industry: Manufacturing Products/Services: Robotics and power automation Location / Target market: Global Your reply MUST have exactly two parts, in this order. PART 1 — ASSESSMENT (prose, under 220 words) Assess this brand SPECIFICALLY in the Global market: its visibility and reputation there, market position and main competitors, products/services, what people in that market say about it, notable strengths or concerns, and whether you would recommend it to someone in Global seeking Manufacturing solutions. If the brand is global, still weight the assessment toward Global. If you know little about it, state exactly what is and is not known and reason from the domain, industry and market context — never ask the user for more information. PART 2 — METRICS (mandatory, machine-read) Before writing the metrics, silently run this procedure: a) Write 10 realistic buyer-intent questions someone in Global would ask when shopping in the Manufacturing category (for example "best Manufacturing provider", "Robotics and power automation alternatives", "is ABB any good"). Count how many of those 10 you would answer with ABB actually named — that number is mentions_out_of_10. b) Estimate how many distinct pages of https://new.abb.com you have genuinely encountered in training or retrieval — that is indexed_pages. If you have effectively never seen the domain, use 0. c) List the real competitors you would name in those answers, then work out what share of the total brand-name slots ABB would occupy (share_of_voice_pct) and its rank within that set. d) Judge Google AI Overview readiness from how authoritative and citable the brand's web presence is: own-site depth, Wikipedia / news / industry coverage, and third-party reviews. Rules for the numbers. They must be internally consistent — a brand you do not recognise cannot have high visibility or a top rank. Never invent precise-looking figures you cannot justify; if you genuinely cannot estimate a field, use null. Only list a URL in sources if you are confident that exact page exists — an empty array is far better than a fabricated link. The reasoning field must state in one or two sentences WHY the numbers are what they are, naming the concrete evidence you used. Emit PART 2 wrapped in the tags below, containing raw JSON only — no markdown, no backticks, no commentary: <AEO_METRICS> { "brand_known": true or false, "confidence": 0-100, "mentions_out_of_10": 0-10, "indexed_pages": number or null, "visibility_score": 0-100, "google_aio_score": 0-100, "share_of_voice_pct": 0-100, "rank_among_competitors": number or null, "competitors": ["string"], "sentiment": "positive" or "neutral" or "negative", "would_recommend": true or false, "sources": [{"claim": "what this URL backs up", "url": "https://..."}], "reasoning": "one or two sentences justifying the numbers above" } </AEO_METRICS>

Frequently Asked Questions

4
Is ABB optimized for Answer Engine Optimization (AEO)?

Yes, ABB is well optimized for Answer Engine Optimization, with a strong AI visibility score reflecting its frequent citation in AI-generated answers about robotics and power automation. Its authoritative web presence and extensive third-party coverage make it a top reference in its industry.

How do AI models like ChatGPT and Gemini see ABB?

BrandAEO evaluated ABB across 5 AI answer engines (OpenAI, Gemini, Perplexity, DeepSeek, Qwen) and 10 visibility dimensions (each scored 0-30). ABB currently has an Overall Score of 1263, indicating strong presence and recommendation strength when AI models answer manufacturing questions.

What is ABB's AEO score?

ABB's Answer Engine Optimization (AEO) Overall Score is 1263 on BrandAEO's open scale — the sum of 10 visibility dimensions each scored 0-30 — an independent assessment of how visible, accurately described, and frequently recommended ABB is inside AI-generated answers.

How can ABB improve its visibility in AI answers?

ABB can improve its AEO score by strengthening authoritative citations, publishing clear structured content about its products, earning third-party mentions, and ensuring consistent, accurate brand information across the web that AI engines can retrieve and cite.